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Parle Products Ltd SWOT Analysis, USP & Competitors

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Posted in Food & Beverages, Total Reads: 4888

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SWOT Analysis of Parle Products Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing
Analysis

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Parle Products Ltd

Quizzes!

Parent Company

Parle Ltd

Category

Food Products

Sector

Food and Beverages

Tagline/ Slogan

G means Genius; tasty itna ki dil aa jaye; Life namkeen banaiye; Melody khao
khud jaan jao

USP

One of Indias most trusted, affordable and most sold foods brand

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Trending Topics

STP
Segment

People looking for an affordable foods brand

Target Group

Lower and middle class families in rural and urban areas

Positioning

A good quality affordable foods brand

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Product Portfolio
1. Hide & Seek 2. Parle G
3. Milk Shakti 4. Marie
5. Monaco 6. KrackJack
7. Wafers 8. Monaco Smart Chips

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9. Full toss 10.Melody

Brands

11.Mango Bite 12. Poppins

SWOT Analysis
1. One of Indias most popular brand
2. High brand recall
3. Price advantage products at affordable price
4. Strong supply chain network
5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek, KrackJack,
Melody, Fulltoss, Poppins, etc.

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6. Diverse product portfolio including biscuits, sweets and snacks

7.Strong presence in rural markets
8.Parle G is amongst the most sold biscuit brands in the world
Strength

9.Variety of CSR activities like My Green Planet, GoluGalata, etc.

1.Similar products produced by many companies like marie, glucose biscuit,
bourbon, sweet and salty crackers, cream biscuits, etc.

Weakness

2. Dependence on Parle G brand for most of its revenue

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1.Innovate by introducing products for health conscious people

2.Growth of the foods industry in India
3.Aggresive marketing and advertising
4.Rise in purchasing power of consumers
Opportunity

5.Product line extension

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1.Rise in the cost of raw materials

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Threats

2.Competition from other brands

Competition
1.Pepsi Co
2. ITC
3. Britannia

Competitors

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The brandnames and other brand information used in the brandguide section are properties of their respective
companies. The companies are not associated with MBASkool in any way. The brand names are used purely for
educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

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