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Abstract
This paper discusses social and multicultural psychology. In the paper, the meanings of
both social and multicultural psychologies are given. The primary research strategies of social
psychology will be described, and examples given. The relationship and contrasts between social
and multicultural psychologies are also discussed.
Introduction
Individuals are affected by numerous things, individuals, and circumstances. The effect of
their social interactions is impacted by how they think, feel and carry on. Comprehension of how
people structure connections and get along in society is vital, particularly since people have
cultural and ethnic or minority foundations. In spite of the fact that "standards of conduct" are
held by all societies, other multicultural variables, for example, contextual elements, ethnic and
racial identity, religious beliefs, child rearing, and demeanors should likewise be considered
when managing populations with these diversities.
Social Psychology and Primary Research Strategies
Social Psychology can be defined as the scientific attempt to explain how the thoughts,
feelings, and behaviors of individuals are influenced by the actual, imagined, or implied presence
of other human beings. (Fiske, 2009). Social psychology is a branch of psychology that studies
how people interact in different social situations. It deals with how and why individuals think,
feel, and do the things they do as a consequence of the circumstance they wind up in. Sociology
and social psychology are similar except that sociology concentrates on group elements, for
example, socioeconomic class and race while social psychology focuses mostly on how the
individual acts in specific circumstances.
DESCRIPTION
SOCIAL PSYCHOLOGY
EXAMPLE
Skinner Behavior Study
STRATEGIES
Interviews
questions set
reinforce.
ecological validity.
Experiment
(Natural, Lab,
University psychologist,
or field)
experiment on obedience
concentrated on the three-way
clash between authority,
and consent.
Content
Analysis
politics
Pilot Study
maternity care.
them.
other. (Cherry, 2008). The goal of cross-cultural psychologists is to look at both universal
behaviors and unique behaviors to identify the ways in which culture impacts our behavior,
family life, education, social experiences and other areas (Cherry, 2008). Multicultural
psychology studies people inside of ethnic/minority settings.
Multicultural Psychology similar, yet particularly unique in relation to Social Psychology.
While the social Psychology concentrates on the individual or group's affiliations and
interconnections from a mixed bag of ethnicity, family, moral factors, socio-economic status,
education and gender, multiculturalism evaluates the cultural encounters. Pro-social conduct
incorporates social, cognitive, biological, passionate, and ecological components through a
mixed bag of socio-emotional interactions. In addition, multiculturalism distinguishes the
distinctions of our social ways of life as well as permits transference or the change starting with
one society then onto the next. Multiculturalism allows cultural membership irrespective of ones
birth, physical characteristics, or affiliations to a group previously. It allows various cultures to
exist together. Social psychology, on the other hand, how people influence each others behaviors
while multicultural psychology explains how cultures affect human behavior.
Conclusion
Every population group is influenced by the forces of identity, culture, and its society.
The disciplines of social and multicultural psychology explore how individuals and their
environments are affected by the effects of those influences. Our personal behaviors and attitudes
relate to our communities and culture, and these again are different between different groups.
References
Cherry, K. (2008). What Is Cross Cultural Psychology? Retrieved from About.com/Psychology:
http://psychology.about.com/od/branchesofpsycholog1/f/cross-cultural.htm
Fiske, S. T. (2009). Social Beings: Core Motives in Social Psychology. Wiley.