1. SOCORRO C.

RAMOS
National Book Store, Inc.
Ms. Socorro C. Ramos started working as a salesgirl when
she was 18 yrs. old in Goodwill Bookstore in Escolta. She
was good in selling, thats why she became in charge of the
store. When she was married to Jose Ramos, they put up
The National Book Store. Her vision was to extend the
National bookstore not only here in Luzon but also to
Visayas and Mindanao for cheaper access to books and
school supplies. Before, the National Book Store was a
general merchandise store. Until later on, it was selling
books, greeting cards, and school supplies. Today, more
than 70 National Book Store can be found nationwide.

2. TONY TAN CAKTIONG

Jollibee Foods Corporation
Jollibee was formerly selling Magnolia Ice Cream, then it
was recognized as selling chicken and burger. Tony Tan
Caktiong, the president and CEO of Jollibee, was a name
to remember, not only here in the Philippines but also in
other parts of the country, like in US, Hongkong, China,
Indonesia, and Japan. He had received several awards in
the business and the likes. The success of Jollibee
according to Mr. Caktiong is sharing to people what they
had achieved. Jollibee had been known to be a happy and hardworking insect. It is
the favorite place to dine in of many Filipinos especially the kids.

3. Lucio Tan
Philippine Airlines
Lucio Tans story was from rags to riches tale. Before
working in the tobacco industry, his business was a
scrap. His dream was to become a scientist but his
fortune was bound to become an entrepreneur. His
hard work made him successful and became famous.
Now, he owns Asia Brewery, Tanduay, Fortune
Tobacco, Philippine Airlines, Allied Bank, and
many more to mention.
4. ATTY. FELIPE L. GOZON
GMA Network, Inc.

Atty. Felipe L. Gozon is the chairman, president, and CEO of

GMA Network. He was credited for the success of GMA
Network in radio and TV broadcasting, filmmaking, and music
recording. He was Master Entrepreneur in 2004.
5. Henry Sy
ShoeMart
Henry Sy was born on December 25, 1923,
in Xiamen China. In his early twenties, he
used to sell American shoes. Then after three years, he was able
to have his first shoe mart store. SM group of companies was one
of the biggest companies in our country and the man behind it
was Henry Sy. His self-discipline, perseverance, and hard work
made him what he is today. In almost every part of the country
(as well as in Asia), there is SM mall.According to Henry Sy Sr.,
success will not last if you do not care of it. Thats the secret of their success.

6. Jaime Zobel de Ayala

Ayala Corporation
Jaime Zobel de Ayala was before president and
chairman of Ayala Corporation. He was considered
as one of the richest persons tied with Henry Sy in
2007. He had received many awards and the latest
was Entrepreneur of the Year 2012. His strategy for
being successful in this business was getting
partners with those who are in need in the
community. He believes that gaining profits was not
really the concern of every businessman, but to help the poor people.

7. Alfredo Yao
Zest-O Corporation
Alfredo Yao came from a poor family and became rich due to hard
work and determination. He didnt finish his education at Mapua
Institute of Technology. He experienced to work in the printing
press and then ventured to this business for 20 years. Then, he
shifted to a juice manufacturing business. Zest-O became hit to
mothers because of its being convenient to be placed in every
lunch box of the children. Today, Zest-O was one of the leading
juice manufacturers in the country, in China, New Zealand,
Singapore, and many others.

8. Mariano Que
Mercury Drugstore
Mariano Que first worked in a drugstore. When he was given the opportunity, he
invested his 100 pesos in the sulfathiazole tablets. He sold his products to the
people by making use of the wooden pushcart. After saving a lot of money, he was
able to built Mercury. It was made known to the people as selling safe medicines
and opened for 24/7. Mercury, like any other leading drug stores, had many stores
nationwide. That was because of the innovations he made in his products.

9. Cecilio K. Pedro
Lamoiyan Corporation
Cecilio K. Pedro finished his business management degree in Ateneo de Manila
University. He founded the Lamoiyan Corp.
which produces toothpastes like Hapee
and Kutitap. This made toothpaste
affordable to the masses. He survived in
the industry because of being tough and
innovative to fight for the multinational
companies. His company had received an
award, Most Outstanding Program for
Equal Employment Opportunity, giving
importance to those who have difficulty in
hearing to work in his company.

10. Corazon D. Ong

CDO Foodsphere, Inc.
Corazon D. Ong is the founder of CDO Foods. It was a hobby of Ms. Ong to make
processed meats products such as corned beef, hotdog, meatloaf and hamburger
patties. She was a dietician by profession. So she understood what the preferences
of most Filipinos are. Today, CDO Foodsphere, Inc. was recognized as the leading
supplier of meat toppings. Why?? Because nowadays we have many working
mothers and it is convenient on their part to have foods which can be cooked easily.