ROLE OF WOMEN ENTRENUERSHIP IN

ECONOMIC DEVELOPMENT
Guided by:
Mr.Syed Nooru Salaam (Lecturer)

PRESENTED BY:

Nagapriya .M
Shruthi.B.N
Sowbhagya.R
Latha .H.E
Narasamma.M
Syed Azrha banu
HASANATH COLLEGE FOR WOMEN

ABSTRACT
Women plays a very important role in economic development , similarly she also comes across
many problems in todays competitive world.
Women faces many problem for business finance, startup capital stiff competition family issues,
health problems in male domination society . In this modern era women are finding the way to
overcome the problem like undertaking risk and starting up a new business , supervisory
and leading the business and giving equal attention to both business as well as family.

INTRODUCTION:
Entrepreneur is an economic agent who plays a vital role in the economic development of a
country. Entrepreneurship is the indivisible process of an entrepreneur. It is the process of
identifying opportunities in the market place, arranging the resources required to pursue these
opportunities and investing the resources to exploit the opportunities for long term gain.
WOMEN ENTRENEUR
Women entrepreneurship is the process where women organize all the factors of production,
under takes risks, and provide employment to others.
DEFINTION:
Women entrepreneur may be defined as a woman or group of women who initiate, organize, and
run a business enterprise.
Kamal Singh who is a woman entrepreneur from Rajasthan, has defined woman entrepreneur as
a confident, innovative and creative woman capable of achieving self-economic independence
individually or in collaboration, generates employment opportunities for others through
initiating, establishing and running the enterprise by keeping pace with her personal, family and
social life.
The Government of India has defined women entrepreneurs based on women participation in
equity and employment of a business enterprise. Accordingly, the Government of India
(GOI2006) has defined women entrepreneur as an enterprise owned and controlled by a women
having a minimum financial interest of 51 per cent of the capital and giving at least 51 per cent
of the employment generated in the enterprise to women. However, this definition is subject to
criticism mainly on the condition of employing more than 50 per cent women workers in the
enterprises owned and run by the women.

IMPORTANCE

A good share of the population.

Traditionally outside the domain of economic activities.
They must be made part of the economic development, because it will ensure the
economic & social development of the women along with providing more human
resources to strengthen the economy of the country.
The economic status of women is now accepted as an indicator of a societys stage of
development

Women consists of around of the world total population so

PROBLEMS OF WOMEN ENTREPRNUERS

1. Problem of finance: finance is regarded as life -blood for any enterprise, be it big or small.
Women entrepreneur suffer from shortage of finance on two counts. Firstly women do not
generally have property on their names to use them as collateral for obtaining fund from external
sources. Secondly, the banks also consider women less cried-worthy and discourage women
barrowers on the believe that they can at any time live their business.
2. Scarcity of raw material: women entrepreneur are plagued by the scarcity of raw material and
necessary input. Added to this the high prices of raw material and getting raw material at the
minimum of discount.
3. Stiff competition: women entrepreneur do not have organization set-up to pump in a lot of
money for canvassing and advertisement thus, they have to face a stiff competition for marketing
their products. Such a competition ultimately results in the liquidation of women enterprises.
4. Limited mobility: unlike men , women mobility in India is highly limited due to various
reason. A single women asking for room is still looked upon suspicion. Cumbersome exercise
involved in starting an enterprise coupled with the officials humiliating attitude towards women
compels them to give up idea of starting an enterprise.
5. Family ties: in India, it is mainly a womans duty to look after the children and others
members of the family. Man place a secondary role only. In case of married women support and
approval of husband seems necessary condition for womens entry into business. Accordingly ,
the education level and family background of husband positively influence womens entry into
business activities.
6. Lack of education: in India, around three-fifth (60%) of women are still literate illiterate is the
route cause of socio- economic problems. Due to the lack of education and that too qualitative
education, women are not aware of business, technology and market knowledge.
7. Male-dominated society: the constitution of India speaks of equality between the sexes. But in
practice, women are looked week in all respects. Women are not treated equal to me this in turn
serves as a barriers to women entry into business.
8. Lack of risk baring ability; women in India lead a protected life. They are less educated and
economically not self-dependents. All these reduce their ability to break risk involved in running
an enterprise.

Overall product selection by women entrepreneurs in India

Sales

13%

4%

29%

20%

7%
15% 12%

general
electronics
engineering
plastics
chemicals
textiles
leather

Functions of Women Entrepreneurs:

Women entrepreneur performs all the functions an entrepreneur performs while establishing an
enterprise which are already discussed under the heading functions of an entrepreneur. However,
Frederick Harrison has enumerated five entrepreneurial function of women entrepreneur as
follows:

INNOVATIVE FUNCTION:

It refers to the imaginative approach or original ideas with competitive market. The introduction
of a new product in the market with which the customers are not get familiar with introduction of
a new method of production techonology which is not yet tested by experience in the branch of
manufacture concerned.

RISK BEARING FUNCTION:

The risk bearing function of an entrepreneur as risk bearer is specific in nature .The entrepreneur
assumes all possible risk of the business which emerges due to the possibility of change in the
taste of the consumer modern techniques of production and new inventions.

ORGANISATIONAL FUNCTION:
Entrepreneur as an organizer and his organizing function is described as a function whereby the
entrepreneur brings together various factors of production ,ensures continuing management and
renders risk bearing functions as well.

MANAGERIAL FUNCTION:
Entrepreneur also performs a variety of managerial function like determination of business
objectives,

Formulation of production plans,

Product analysis and market research
Organization of sales
Procuring machine and material
Recruitment of men,
And undertaking, of business operations.

DECISION MAKING FUNCTION:

The most vital function an entrepreneur discharges refers to decision making in various
fields of the business enterprise.
Decision maker of all activities of the enterprise
Determines the business objectives suitable for the enterprise
decides in securing adequate financial resources for the organization and maintains good
relations with the existing and potential investors.

INSTITUTION SUPPORTING FOR WOMAN ENTREPRNUER

NATIONAL WOMEN DEVELOPMENT CORPORATION

FICCI LADIES ORGANISATION
FEDERATION OF INDIA CHAMBERS OF COMMERCE AND INDUSTRY SSFC (STATE
FINANCIAL CORPORATION)
NABARD(NATIONAL BANK FOR AGRICULTURE AND RURAL DEVELOPMENT)
MARKETNING FUND FOR WOMEN
SMALL INDUSTRIAL DEVELOPMENT BANK OF INDIA
WORLD ASSOCIATION OF WOMAN ENTRPRENUERS

Biography of few successful entrepreneurs

1.Kiran mazumbar shaw- Shaw,chairman and managing director of bioco ltd.
2.Ekta kapoor-creative head of balaji telefilms.
3.Shahanaz Husain 4.Rithu kumar
5.Arathi kuppu
6.Neelam dhawan,managing director,Microsoft india.
7.Naina lal kidwai,was the first Indian woman to graduate from Harvard business school.
8.Simone tata,has been instrumental in changing a small subsidiary tata oil mills into the largest
cosmetic brand in inadia-lakme.
9.Preetha reddy ,managing director of apollo hospitals.
10.Mallika srinivasan currently the director of tractors and farm equipment.

CONCLUSION
The role of business Women in economic development is inevitable. Now-a-days women
enter not only in selected professions but also in professions like trade , industry and
engineering . Women are also willing to take up business and contribute to the Nation's
growth . There role is also being recognized and steps are being taken to promote women
entrepreneurship Resurgence of entrepreneurship is the need of the hour . An integrated
approach is necessary for making the movement of women entrepreneurship a success.
Make the world your business destination