PORTFOLIO

JARED STENSRUD

CONTACT
Jared Stensrud
242 W 6th S
Rexburg, ID 83440
972.837.8574

TABLE OF
CONTENTS
Flier
Event Ad
Photodesign
Montage
Logo
Stationery
Web Page
Brochure
Portfolio

Flier

Description: This is a Black & White flier to promote a graduate leadership

conference held by Vouant Communications.

Process: First, I designed four sketches of design ideas that I could possibly use for
the flier. Then I picked the one that I thought was the most appropriate and effective
for my message and audience. Then I used the Adobe InDesign program to create
the design for the flier. I used a left alignment of the title, text and images to give the
design a nice and clean look. I put a black box around the word Leadership in the
title, enlarged the text, and colored it white to emphasize the leadership aspect of
the conference. I also used plenty of white space to give the design good balance.
Message: My message is to persuade graduates who want to have a competitive
edge on leadership in their future occupation to come to this seminar.
Audience: My audience is recent graduates that are looking to enter into the
business field soon, or to increase their advantage in their current occupation.
Top Thing Learned: I learned the importance of alignment.
Title Font Name & Category: Eurostille - San Serif

Copy Font Name & Category: Garamond - Old Style

Links to images used in this project: JuliePeterson-Leadership-conferencebusiness-rexburg-Idaho_7576-as-Smart-Object-11.jpg and VouantLogo2.png

Event Ad
Description: This is an ad that I designed for a Fall Festival to raise money
for families of fallen war heroes. The event and organization are made-up.

Process: For this design I scanned a a nice photo of the outdoors that my
friend personally took. I used the Word design program to design the rest
of this ad. I used the program to change the once colored image to black
and white. I focused on having strong alignment and grouping to give the
design a clean and neat look. I also wanted to have strong typography
that really made the message stand out.

Message: My message is that there is a Fall Festival being held in Rexburg

that all are invited to. I am hoping that people would see my flier and be
interested in going to a fun event while giving back to the community at
the same time.
Audience: My audience is those that want to enjoy a fun time with their
family and friends while also donating to a worthy cause.

Color scheme and color names: I used white font in front of a dark gray
tinted picture to give the design a nice contrast.
Top Thing Learned:The top thing that I learned was the importance of
strong typography and correct spacing, such as letting and kerning.
Title Font Name & Category: Impact- San Serif

Copy Font Name & Category:Baskerville Old Face- Oldstyle

Scanned images used, sources, original sizes, location of scanner

used: The image used was an original picture taken by Megan Graham, a
classmate of mine.

REXBURG FALL

FESTIVAL

For Fallen Heroes

21 Oct 2015
6-10 p.m.
Food, rides, games and prizes!
Proceeds will be donated to the families of Fallen Heroes
For more information visit foundationforfallenheroes.org

Photodesign
Description: This is a Photodesign project that I did using a photo that I
took on the campus of BYU- Idaho. The quote is from an Indian Proverb and
the design is supposed to encourage others to not procrastinate and to act
for themselves today so that they may become something great tomorrow.
Process (Programs, Tools, Skills, FOCUS principles): For this design first I
took a foreground picture by focusing the camera on the flower and slowly
moving the camera away until the background was unfocused. Then I
inserted the picture into Photoshop and increased some of the vibrancy as
saturation to give it a brighter look. I also used the sharpen tool to sharpen
the main flower so that it looked even clearer in comparison to the blurred
background. Then I used a split complimentary color scheme to create the
background and the color for the text.
Message: My message is to be proactive today so that you may become
something special in the future.

Audience: My audience is anyone that needs motivation to seize the day

and become something special now.

Top Thing Learned: The top thing that I learned was just how much you can
improve the quality of a photo with some easy features in Photoshop.
Color scheme and color names: Split Complimentary - Red, Orange and
Teal.
Title Font Name & Category: Iowan Old Style Roman

Copy Font Name & Category: Iowan Old Style Roman

Thumbnail of original, unedited image inserted

Date and location you took the photo(s) 13 Oct 2015 BYU-Idaho Campus

Montage
Description: This is an inspiration design I made using the Latter Day
Saint prophet Joseph Smith and a Latter Day Saint temple. The quote is
by Joseph Smith referring to the spread of the restored Gospel of Jesus
Christ.

Process (Programs, Tools, Skills, Steps taken while designing): First I

downloaded two images from the internet, one of Joseph Smith Jr. and
one of the Oquirrh Mountain temple in Utah. I combined the two images
in Photoshop and used a mask to blend the image of Joseph Smith into
the background of the temple picture. I used a 100% opacity for the very
edges of Joseph Smith Jr.s torso and a 30% opacity a bit further in to give
it a more gradual blend. I then added the text and made the quote white
to match the snow on the mountains and the citing to match Joseph Smith
Jrs orange vest.
Message: My message is an inspirational message that the Gospel will
continue to be spread throughout the world and that nothing besides
God himself can stop it.

Audience: My audience is mostly those who have a basic understanding

of the Latter Day Saint religion.
Top Thing Learned: One of the top things I learned from this is just how
much you can do with Photoshop. Learning about masks was incredible
and really gives you a lot more options when making designs like this.
Filter / Colorization used and where it was applied: None

Color scheme and color names: Complimentary/ Orange, blue and white.
Title Font Name & Category: Superclarendon Regular- Modern
Copy Font Name & Category: Impact - San Serif

Logo
Description: These are designs for logos that I created for a made up
company called Twenty-Twenty Lasik Surgery.

Process (Programs, Tools, Skills): For these designs I exclusively used the
Adobe Illustrator program. First I brainstormed and created different
design ideas for different logos using different color schemes and
typography. Then I narrowed it down to my preferred design and modified
it into three different logos to give more options and varieties. To create
these designs I used the ellipse tool to create the different shapes for the
eyes. Then I warped the text using the arc tool to wrap the text around the
eye. I used varied stroke sizes to make certain areas stand out.
Message: My message is that Twenty-Twenty is a Lasik Surgery company
that has the purpose of providing its patients with twenty-twenty vision.

Audience: My audience is anyone with poor eyesight that desires to have

twenty-twenty vision through Lasik surgery.
Top Thing Learned: The top thing that I learned this project is the
importance of color schemes and also making a logo that is clear and
readable even at small sizes.

Color Scheme and Color Names: For these designs I used an analogous
color scheme with a light blue, indigo and a dark teal.

Title / Body Font Names & Categories: Title-Silom (San Serif) Body-Modern
No. 20 (Modern)

Stationery
Description: This is a stationery that I designed for a made up business
called Twenty-Twenty Lasik Surgery. The stationery includes a business
card and a letterhead.

Process (Programs, Tools, Skills): I used Adobe Illustrator to create this

stationery. For the business card I used the ellipse tool to create the
logo. I used the arc tool to warp the text around the logo to create the
shape of an eye. Then I used that logo for both the business card and the
letterhead.
Message: My message is that Twenty-Twenty Lasik Surgery is a Lasik
Surgery company that offers high quality Lasik Surgery for those in need
of better vision.
Audience: Those in need of better vision

Top Thing Learned: Typography is extremely important. Your typography

should match your message and does not always need to be two different
fonts.
Color scheme and color names: I used an analogous color scheme with
grey, white and light blue.
Title Font Name & Category:News Gothic MT (San Serif).

Jared Stensrud
555.837.8574
jstensrud@twentytwenty.org
1918 Canyon Wren Dr.
McKinney, TX 75071

Jared Stensrud
555.837.8574
jstensrud@twentytwenty.org
1918 Canyon Wren Dr.
Mckinney, TX 75071

Contact us for laser sharp vision!

LASER SHARP VISION

Web Page
Description: This is a webpage I created to showcase and explain a logo
that I designed for a made-up company called Twenty-Twenty Lasik
Surgery.

Process (Programs, Tools, Skills): For this project I mostly used the
program TextWrangler. First I created the html for this project by coding
the website. After I coded the website I linked a pre-made css design and
used different codes to create the blue and orange color scheme. I also
input different codes into the css coding to create the typography.
Message: The message is that Twenty-Twenty Lasik Surgery is a
professional company devoted to improving customers vision though
lasik surgery.

Audience: My audience is anyone that would like to improve their vision

through lasik surgery.
Top Thing Learned: The top thing I learned from this project is how to
properly code a website and check for html accuracy.
Color scheme and color hex(s): Complimentary f48569, 1390cf
Title Font Families & Category: News Gothic MT, San-serif
Copy Font Families & Category: Baskerville - Old Style

Changes made to the CSS: The changes made to the css include color
changes and font changes of the text. The border was thickened and the
text was wrapped around the logo.
Word Count: 494 words

Brochure
Description: This brochure was designed for a made up basketball
camp called Jordan-Like Jump Shot Basketball Camp.

Process (Programs, Tools, Skills): For this project I used Photoshop to

create the logo and InDesign to create the rest of the brochure. I mostly
used the principle of alignment to accomplish my desired outcomes for
this brochure.
Message: The message is that there is a basketball camp being held
for anyone grades 8-12 that wants to improve their basketball skills and
athleticism.
Audience: The audience is kids from grades 8-12 and their parents.

Top Thing Learned: The top thing learned is how important alignment is
and printing multiple copies of your final draft to make sure it works to
the desired effect.
Color scheme and color names: I used a simple complimentary color
scheme of orange and blue.
Title Font Name & Category: -Perpetua Titing MT- Serif
Copy Font Name & Category: -Palatin0- Serif
Word Count of copy: 242

Jordan Jump Shot

Basketball Camp
Featuring former MVP Jack
Johnson

Summer 2016

JJ
Hosted by Stensrud Sports
stensrudsports/jjbasketballcamp.com

JJ

Come join us for a

weeklong basketball
camp to develop
a
Michael
Jordan-like
jump shot and
other vital basketball skills to
push your game
to the next level!

Former professional basketball star Jack Johnson of the Los Angeles Lakers will be teaching
your kids advanced shooting and ball handling drills as well as performing exercises
that guarantee results to their quickness,
speed, vertical leaping, and overall athletic
ability.

Athleticism

SHOOTING
Jack Johnson shot 45 percent
from beyond the 3 point line
over his 15 year career and
will teach your kids the exercises he used to develop a
deadly jump shot.

Ball-Handling
Credited as one of the best ball
handlers of his era, Jack Johnson promises that his camp
will yield overwhelming
results in your
kids skills and
condence when handling the rock!

Ages 13-17

June 4, 2015
August 24, 2015

Dallas North High

School MultiPurpose Center

431 Wilmeth Rd

Dallas, TX 75070

Nicknamed The Jaguar for his freak-like

athleticism, Jack Johnsons training exercises will give your kids an athletic advantage
against all their upcoming opponents.

Portfolio
Description: This is a portfolio I created to showcase all the projets that I
designed this year.

Process: I used Adobe Indesign for this portfolio. I took the background
imageg from unsplash.com and used master pages and paragraph styles to
make the portfolio uniform.

Top Thing Learned: The top thing I learned was how to use master pages and
paragraph styles.
Title Font Name & Category: Avenir Next - San Serif