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ASO Name Date

9/4/2015
24.03.2015
15.03.2015
15.03.2015
15.03.2015
10.03.2015
10.04.2015
10.04.2015
10.04.2015
10.04.2015
4/13/2015
4/13/2015
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4/14/2015
4/14/2015
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4/14/2015

Name

Age

Satyabrat 25
Debasis Sw28
Asish Patra25
Ritesh Jena25
Debananda25
Samir Shuk26
p.k. nayak 60
premalata 56
avinash na26
sudipt mish24
Mihir kumar56
swati moha24
indubhusan55
v.tej kumar60
rakesh kan57
pratikshya 23
manoranjan
56
nimai chan57
j.d. mohant55
abinash sa28
abhilash m27
gourav mis26
adyasha da27
ankita sah 26
rajesh pan 26
pradeep ku56

Family
Income

Sex

Profession

Male
Male
MAle
Male
Male
Male
male
female
male
male
male
female
male
male
male
female
male
male
male
male
male
male
female
female
male
male

Software e 6 LPA
Student
5.5 LPA
Engineer 8 LPA
Software e 6.5 LPA
Student
7 LPA
Student
6 LPA
audit office10
si
8
engg
6
engg
6
a.g.office 8lpa
engg
4lpa
businessm 15lpa
doctor
businessman
engg
6lpa
businessman
defense
dgm,optcl 10-12 lpa
engg
10lpa
engg
10lpa
wipro
engg
6lpa
engg
6lpa
businessm 10lpa

41
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85

86
87
88
89
90
91
92
93
94
95
96
97
98
99
100

Address

Ph no

E-mail

Why used
Application- steel in that
1
application
?

Desired
Features
and
Benefits

Application2

Hindolkothi
+917093883623 satz.nist@ For construStrength anshould be sShed
Cuttack
Odisha -753012
9861273412
debasis.swShed
Low cost thLow cost thQuality and
Chauliaganj
7507507339
asishpatra
Balcony
exLow
cost thStrength and cheap
Sec-9, Statebank colony, CDA, Cuttack-14
9861346902
riteshjena Shed
LighweightCheap and light
Sector9, CD9437148015
indsachin@Main gate Strength anStrength and durability
Jagamara, 9438515033
samir.shukRoof/balco light
light and stylish
qr. No.423 9437034277
pknsarada gates
light weighlight weight and durability
qr. No.423 9437287724
pmohapatrterrace sid cheap
light weight and cheap than concrete
plot no-3r-59668107199
avianuaryagates
strength anstrength and durability
plot no-49,9439057384
roof tops r cheap thanstrength and durability
type-3,152,8895547379
gates and gstrength strength
plot-21,unit-3,kharavela nagar,bbsr-01 balcony raistrength strength,quality
udaya kutir9692479908
gates and rstrength longevity and durability
ramalaya,s8763701108
balcony raistrength non-corrosion,longevity,better finish
friends col 9438429426
grills
strength anstrength and longevity
friends col 9437661950
gates and rstrength strength,better finish and longevity
plot-581/2750,niladri nagar,khandagiri gates,grillsno other opstrength,durability
qtr-T3,defe8984687122
roofing,shed
strength,finish
plot-1492/ 9437561777
balcony raistyle and dlongevity
40,ekamra 8260171964
v
gates
strength ligh weight,design
plot no-3/a809519321
grills
longevity alongevity and durability
hig-43,csp 9437976679
railings,ga best optiondurability,non-corossion
sector-5/8, 9776073895
sheds
no other opbetter finish
lingaraj vi 8908662947
gates,grillsstrength durability and strength
78,banker' 9853803900
balcony raidesign
style and design
a-104,bais 9439917463
sheds
strength durability and strength

Why used
steel in that
application
?

Desired
Features
and
Benefits

Why used
Application- steel in that
3
application
?

For stylish polished surface

for more ststrength

d durability

and durability
and cheap than concrete
d durability
d durability

d durability
n,longevity,better finish
d longevity
ter finish and longevity

d durability
on-corossion

nd strength

nd strength

Desired
Features
and
Benefits

Which all
sources of
information
did you use
Which HSS
to find out
brand have
suppliers of
you used
this product
/
application
Word
of motata
/ service?

Did you
consider
more than
one
supplier
before
placing the
order on
the one,
you
Yes
selected
Yes

Fabricator/sTATA
friends/selftata
yes
self
tata
Yes
self/fabricaWord of moTATA
YES
own
tata
yes
fabricatorstata
yes
own/fabricatata
yes
friends
own
tata
yes
own/friend tata
yes
family/frie jindal
no
friends,nei tata steel no
friends,nei bhusan
no
neighbours,local
no
friends,selflocal
no
friends
tata steel
friends andtata steel no
online reselocal
no
recommende
tata steel no
relatives bhusan steno
net,friends,jindal steel
own
tata steel yes
own
bhusan steel
own
bhusan steel

If yes then If yes then If yes then

How did
what was
what was
what was
you
your criteria your criteria your criteria
discover
to put a
to put a
to put a
and settle
supplier in supplier in supplier in
Feature and
the price of
Rank
your
your
your
benefit-1
this
considerati considerati considerati
application
on set
on set
on set
/product/
(CRITERIA (CRITERIA (CRITERIA
service?ans Strength 1
Price
Quality
AvailabilityDidnt
1)
2)
3)

Availabiity Price
By comparin
Strength 1
Proximity Price
AvailabilityStrength 1
Price
Proximity
By compariDurability 1
by compariStrength 1
Price
Availability
By compariDurability 1
price
quality
comparisonstrength 1
price
quality
negotiationstrength 1
price
quality
comparisonquality
1
negotiationquality
1
price
quality
negotiationstrength 1
price
quality
comparisonstrength 1
inquiry
longevity 1
inquiry andbetter finis1
friends
longevity 1
fabricatorsbetter finis1
strength 1
quotations strength 1
fabricatorsease of des1
quotations appearanc 1
negotiationlongevity 1
fabricatorsquality
1
fabricatorsbetter finis1
price
quality
comparisondurability 1
comparisonstyle
1
negotiationdurability 1

%
Feature and
satisfaction benefit-2

90
90
full
90
80
80
100
100
100
100
100
100
100
100
80
90
90
100
100
100
100
100

Design/styl
Cheap than
lightweight
price
look n feel
durability
quality
price
strength
durability
quality
durability
non-corrosi
strength
strength
durability
finish
longevity
weight
shine
durability
quality
strength
design
strength

Rank

%
Feature and
Rank
satisfaction benefit-3

2
2

80
90

2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2

70
70
90
90
90
90
90
90

Stylish loo 3

%
Problem-1
satisfaction

80

Desired
solution

Appropriate
agency to
solve the
problem

Prices varyCompany sho

Company
Couldn't mNA
NA
No problemNA
NA
Couldn't mNA
NA
Could have been moreCompany

price issueless price better

100
100
80
90
70
80
100

longevity 3
longevity 3

price

strength

100
100

finishing tata steel cud have provided better fi

quality
better quality
finishing c brand materials
higher priclower the price

100
price issuelower the prices

90
100
90

Problem-2

Desired
solution

Appropriate
agency to
Problem-3
solve the
problem

Desired
solution

d have provided better finishing but it was expensive

Appropriate
Whether to
agency to
use steel or Whose help
solve the
RCC
problem

Steel
Steel
Steel
Steel
Steel
Steel
steel
steel
steel
steel
steel
steel
steel
steel
steel
steel
steel
steel
steel
steel

self
self/fabrica
friends/self
fabricator
fabricator
self
own
own
own
own
own
own
own
own

steel
steel
steel
steel
steel

own
own
own
own
own

own
own
own

Why

If steel
which
fabricator
to use

less cost a local

less cost a local
less cost a local
lightweightlocal
local
local
cheap matelocal
cheap matelocal
lightweigh local
low cost a local
strength,li local
cheap matelocal
decided fr local
decided fr local
decided fr local
surity
local
local
local
it was alre local
local
local
best optionlocal
local
cheap matelocal
local
local

Whose help Why

If steel ,
Whether to
use Angle,
Whose help Why
Channel, I
section or
HSS

self
cheap
couldnt a
self
cheap and H
r ollow
self
nearby
self/friendsnearest, cocouldnt a
self/fabricanearest, coself
convenientown
near regionhss
own
near regionhss
own
near region
own
near region
own
near region
own
near region
friends
they have fhss
neighboursbetter expeangle,hss
friends
better expehss
neighboursbetter ideahss
friends
better expehss
friends
better kno hss
friends andto know abhss
family
hss
friends
previous rehss
relatives past exper hss
relatives
angle,hss
own
near regionangle,hss
own
near regionhss
own
near regionangle,hss

NA
self
NA
NA
own
own

fabricator
fabricator
fabricator
fabricator
fabricator
fabricator
fabricator
fabricator
fabricator
fabricator
fabricator
own
own
own

Which
brand to
buy?

NA
Tata
strong n li TATA
tata
NA
Tata
Tata
NA
Tata
tata
tata
tata
tata
tata
tata
expertise jindal
expert opintata
expertise bhusan
expertise local
expert opinlocal
tata
he providestata
trust
local
trust
tata
bhusan ste
jindal steel
tata
bhusan ste
bhusan steel

Whose help Why

Which
dealer to
buy from?

Whose help Why

self
branded and
not sure NA
self
reliable
who offers NA
trustworthycheap pric self
self
reliable
nearest deaself
self
reliable an nearest
self
self
reliable, st mostly nearself
own
trust and relocal
own
own
trust and relocal
own
own
brand and tlocal
own
own
trust and relocal
own
own
trust,reliablocal
own
own
trust,durabilocal
own
family
trust
local
fabricator
family,frie trust
fabricator expertise
fabricator price
local
fabricator
family
price
family,fabrtrust
local
fabricator
decided
fabricator
fabricator trust
local
fabricator
own,fabricators
local
fabricator
family
local
fabricator
own
trust
local
own
own
trust
local
own
husan steel
local

NA
NA
NA
NA
na
near
near
near
near

Buying the
product( Di
d you go
alone to the
dealer or
Whose help Why
the
fabricator
went with
you )
Alone
Self
-

Alone
Self
With fabricAlone
self
Alone
Self
Alone
self
regionalone
own
regionalone
own
regionalone
regionalone
own
alone
own
near regionalone
own
expert advice

better idea

trust
price
near region
near region,cheap material

Fabricator
I have com
-

Do you
know about
various
parameters
Over
to look for
Branded
while
Implication
Implication
Implication
Factor-1
Factor-2
Factor-3
players(Apo
buying HSS
for TSL
for TSL
for TSL
llo, Jindal,
( IS
Bhushan)
Spec/YST/q
uality
Yes
Check comp
Company should put mark on each single piece of item i
parameters) Quality
Specification like ISO See TATA logo
low weight
.Yes

Yes
Yes
yes
yes

ISO mark
ISO standard mark
ISO spec.
Company's stamp on
iso marks
iso marks
iso marks

TATA brand mark

See TATA logo
HSS

TATA brand definitely

low weight

durability
iso marks
quality
quality
price
price
price

strength
quality
price
longevity
quality

finishing
appearance
appearance,shine
price
quality
iso marks
price
quality checks

strength

easy availability

strength
quality
price
quality
iso marks

strength

Over local
Suggestion Suggestion Suggestion
manufactur
Insight 1 Insight 2
1
2
3
ers

h single piece of itemTata

i products should be priced a Consumers mostly prefer TATA products. They make purch
Local manuf
Not required now
This consumer seems well informed about HSS and other b
Local manufacturers lose out here as they This consumer takes the help of fabricator sometimes.
No use of Tata HSS seen here
ATA brand definitely -

consumer knows about hss

less idea abt the hss from the consumer

lowering of price of tata steel and improvement of better fi

tata quality is best.consumer satisfaction.

the consumer did not assign much significance to the task
the consumer aware of the benefits of tata structura

oducts. They make purchase of tata products without consulting anyone, actually there is no need to consult the
ed about HSS and other branded/local players
abricator sometimes.

improvement of better finishing

h significance to the task of procurement

ts of tata structura

is no need to consult the fabricators as the consumers are aware of the tata's quality and reputation

nd reputation