LETS MEET AT THE NEXT LEVEL

U N LO C K T H E P OT E NT I A L

KEYCONCEPT
Branding Strategy and Business Development
KEYCONCEPT is an emerging branding strategy and business
development company. We elevate your potential to the next
level by strengthening your business and enhancing your
customers experience.

SERVICES
Graphic Design
logo, website, print materials
Interior Design
Exterior Design
Multimedia
videos, photography
Operation Management/Consulting
hospitality, customer services, event planning,
industry networking
Marketing
social media, press release

WWW.KEYCONCEPTDESIGN.COM

PROJECTS
COMMERCIAL CASE 1

STRINGS

06

BRANDING | INTERIOR | EXTERIOR | CULINARY | PR & MARKETING

COMMERCIAL CASE 2

CENTERLINE

19

BRANDING | INTERIOR | EXTERIOR

COMMERCIAL CASE 3

HERB

26

BRANDING | INTERIOR | EXTERIOR | CULINARY

COMMERCIAL CASE 4

HEADQUARTER

30

BRANDING | INTERIOR | EXTERIOR

PERSONAL CASE 1

INJUNG OH

34

BRANDING | INTERIOR | EXTERIOR

RESIDENTIAL CASE 1

2828 W LYNDALE ST

38

INTERIOR | EXTERIOR | ARCHITECTURE | 3D MARKETING VIDEO

RESIDENTIAL CASE 2

1461 W AUGUSTA BLVD

42

INTERIOR | EXTERIOR | ARCHITECTURE | 3D MARKETING VIDEO

RESIDENTIAL CASE 3

DIVERSEY PKWY

46

INTERIOR | EXTERIOR | ARCHITECTURE | 3D MARKETING VIDEO

#000000

#FFFFFF

#EB2026

COMMERCIAL CASE 1

BRANDING | INTERIOR | EXTERIOR | CULINARY | PR & MARKETING

Strings Ramen Shop serves Japanese ramen in Chinatown. The
concept of Strings was to take the street style and put it indoors.
The restaurant has a main alleyway and little walkways that
simulate the appearance of streets. The interior of Strings is
almost entirely wood which adds a sense of nature and comfort
to the restaurant. From the floors and walls, and to the benches,
the wood is comforting and amicable which augments the
warmth one will find in a bowl of ramen. The white lanterns that
float from the ceiling give the customers a sense of relaxation.
The kitchen is open and the customers can witness their ramen
being made with great care and the highest quality ingredients
Opened in the beginning of 2014. James Beard Award-Winning
and Thrillist writer rated Strings the #1 Ramen Shop in Chicago.

BRANDING

06

MENU
GIFT CARD

YAKI SOBA

()
Ramen noodle pan fried in duck oil with kikurage
mushroom, scallion, fried egg and accompanied by a
side of dashi broth with scallion and narutomaki.

RAMEN 101

TURKEY

12.95

KAMO

13.95

KURO BUTA
SAUSAGE

12.95

SPICY CRAB (NO EGG)

13.95

KURO BUTA

12.95

A wide variety of ramen exists in Japan, with geographical and vendor-specific

differences, even in varieties that share the same name.
Here we would like to introduce some major Ramen styles from Japan.
Ramen can be broadly categorized by its noodles and broths.
,

! SHOP IN CHICAGO BY THRILLIST!

STRINGS
WAS RATED
AS THE #1 RAMEN

(+), (+)

SHOYU RAMEN

ADDITIONAL MEAT

2.95

()

()

Topping Choices

TOSAKA AND SCALLION

9.95
, , ,,

RICE BOWL
()

CHAZUKE ()
Japanese dish made by pouring green tea
and dashi over cooked rice.

CHAZUKE TURKEY
5.95

CHAZUKE KURO
BUTA SAUSAGE

5.95

ODEN
11.95

SASHIMI BOWL ()
Cooked rice topped
with BUTA
raw seafood.
KURO
12.95
1 Topping
6.95
() /,

2 Toppings ()
9.95
main ingredients
3 Toppings () 11.95

clear broth made with

fish ring

IKAMAKI

KOBAN AGE

KURO BUTA SAUSAGE

squid wrapped in surimi

To:

berkshire pork sausage

MUSUBI KONBU

HIRATAKE MUSHROOM

seaweed knot

SHIO RAMEN

with significant amount of

king oyster mushroom

From:
Amount:

0.95

based broth. Also known for

their large serving portion.

10.95

1.95

SPICY MENMA

1.95

KURO BUTA Organic chicken and

5.95turkey bone stock

, ,

CRISPY PORK SKIN

1.95

KAMO

Date:

Authorized Signature:

STRINGS GUIDE 101

spring water added, usually

served in a light clear Shoyu

TURKEY

EDAMAME
2.95
main ingredients

GC#

1. Do not wait, eat our homemade ramen right away!

TOKYO
a slurp.
2. Mix the broth
and take
3. SoakOriginally
the nori in
the broth and eat within the first few slurps.
came from
slurp them up, loudly.
5. Chinese
Once noodles
aretypically
gone, enjoy the rest of your soup or order Kae Dama.
the
style,
6. Get
loyalty
card stamped!
served
withyour
curly
egg noodle
in
4. Headarea
for the
and
Yokohama
andnoodles
was called

HONSHU

Black mayu oil and garlic oil

,
3.95
OSHINKO MORIAWASE
Red ginger, green onion, fish cakes

Shoyu Broth and Bonito or

Kombu Seaweed
It should
take nobroth.
more than 10 minutes to finish.
(Similar to the Shoyu Broth we

, ,

serve here at STRINGS!)

SHIKOKU

6.95

HANPEN

soft fish cake

fried fish surimi

KITAKATA

CHIKUWA

radish

Features a flat, curly noodle

TOASTED GARLIC

()

plenty of sea salt.

, , ,

0.95

BEVERAGES

DAIKON

SPICY SCALLOP
Dashi broth made with soy sauce imported

bonito fish and seaweed

AJITSUKE TAMAGO

Hakodate is the
Northern Bay City
known for its Shio
Ramen with a pale

Topping Choice

()

AGEBALL AGETOFU
HOKKAIDO
fried tofu
fried fish ball

HAKODATE

IKURA

menma, nori, bean sprout, red ginger

()

SIDES

most influential ramen styles, mainly

because it was originated from here.

Wasabi oil or organic chicken oil

/

SPICY CRAB AND UNI

Not responsible for lost gift card.

,
,
,,, / each

The famous rich Miso Broth is 1 of Japans

CHAZUKE DUCK
6.95

STRINGS YOU SLURP

TO GO

Oden is a Japanese winter snack consisting of vegetables and meat brewed together in a light,
soy-flavored dashi broth. Ingredients vary according to region.

SAPPORO

RAMEN TERMINOLOGY
TOKUSHIMA

Tokushima style tend to use thin, straight,

MISO RAMENKYUSHU
()

and soft noodles in 3 styles of soup;

Ajitsuke Tamago (Marinated Lava Egg)

Hakata

black, white, or yellow Tonkotsu-Shoyu

Beni Shoga (Pickled Ginger)
broth served their famous pork sparerib

1 of Japans top 3 ramen styles is Kyushu

Tonkotsu Ramen, mostly serve with ultra

Ask server for flavorTopping

options Choices

thin and straight noodle. Some cities in

KURO BUTA
13.95
/
2.95
CREAM SODA

SEAFOOD
AND
KURO BUTA
16.95

1.95
POP

JAPANESE CIDER 2.95

RAMUNE 2.95

STRINGRIA
ROYAL MILK TEA 2.95
7.95
/11.95

this region also mix clam, soy, or chicken

broth to its white-thick bone broth.

Menma (Bamboo Shoot)

Narutomaki (Fish Cake)

Dashi (Fish and

Broth)
raw egg.

Nori (Roasted Seaweed)

Ikura (Salmon Roe)

Oshinko Moriawase (Pickled Vegetables)

Kamo (Duck Breast)

Sasa Dango (Mochi and Red Bean Wrap)

Kikurage (Black Ear Mushroom)

Tosaka (Seaweed)

Kuro Buta (Berkshire Pig)

Uni (Sea Urchin)

CRAB MEAT, SCALLOP, SHRIMP

RAMEN HISTORY

Gratuity of 18% will be automatically added to parties of 5 or more.

No split checks. Maximum of 3 credit cards per check.

main ingredients

Black mayu oil and butter

DESSERT

Corn, scallion, bean sprout, and crushed garlic

,

()
SASA DANGO

2.95

5.95
PISTACHIO GELATO
Three types of miso

3.95

TIRAMISU

Ramen Culture. Slurp up!

DONT FORGET TO GET YOUR LOYALTY CARD STAMPED

COPPA CAFFE GELATO

5.95

LIMONCELLO FLUTE

#STRINGSRAMEN ON ANY SOCIAL MEDIA TO GET FREE

EDAMAMEyour
ORramen,
AJITSUKE
pleaseTAMAGO
refer to our Ramen 101 (back) to know more about the

Organic chicken and turkey bone stock

/

MATCHA MOCHI 2 pc

5.95

Contrary to popular belief, ramen originated in China before traveling into

Japan and Japanese cuisine. Some believe that ramen is the Japanese
pronunciation of the Chinese word lamian, meaning hand-pulled noodles.
Nearly every region in Japan has its own variation of ramen; while you wait for

PROMO /

5.95

WE OFFER STRINGS
GIFT CERTIFICATES
,

TONKOTSU RAMEN

6.95
CHOCOLATE TRUFFLE

()

@stringsramen
@stringsramen
@stringsramen

Topping Choices

@stringsramenshop

,
STRINGS franchise opportunity

ramenstrings@gmail.com
keyconceptdesign@gmail.com

, ,

BUSINESS CARD

Branding and Interior designed by KEYCONCEPT DESIGN

KURO BUTA
13.95
/

PLEASE REFER TO TAKE OUT MENU TO SEE WHAT IS AVAILABLE FOR TAKE OUT
KAMO AND KURO BUTA
15.95
/

STRINGS , 45
,,

main ingredients

Black mayu oil and garlic oil

KAE DAMA

Crushed garlic, kikurage scallion, and menma

()

Slow boiled berkshire pork bone stock

48

EXTRA NOODLES FOR THE REMAINING SOUP

Buy 10 bowls of ramen and get the 11th FREE!

1.95

RECOMMENDED: RAMEN BOWL NOT MEANT FOR SHARING

VALID AT ANY STRINGS LOCATION

RAMENSTRINGS.COM

THANK YOU CARD

SUB MENU

Strings would like to express our most heartfelt gratitude in

the way that you covered and promoted our Ramen Shop.
The positive energy that you conveyed in broadcasting
our appeal has reached many more people than we ever
expected. All the staffs at Strings would like to Thank You
for such favorable media coverage.

WINTER SPECIAL

STRINGRIA 7.95/11.95

COPPA CAFFE GELATO 5.95

LEMONCELLO FLUTE 5.95

TIRAMISU

5.95

HELL RAMEN

ROYAL MILK TEA & CREAM SODA 2.95

()

LEVEL OF SPICY
LEVEL 1

Sincerely,
STRINGS RAMEN SHOP

LEVEL 2

For contact and rsvp:

ramenstrings@gmail.com
SASA DANGO

3.95

PISTACHIO GELATO

5.95

CHOCOLATE TRUFFLE 6.95

LEVEL 4 CHALLENGE! Finish the whole bowl of ramen within 20 minutes,

broth included and it will be on the house!

GRAPHIC DESIGN

13.95

*Ask server about ingredients

MATCHA MOCHI 3.95

Level increases when over 20 participants

beat the challenge.

RAMUNE

LEVEL 3
LEVEL 4
2.95

WARNING: We are not liable for any

health problems due to the spiciness.

COUPON FLYER

TAKE OUT MENU

BROTH

Considered by many to be the next super food.

Bone broths are typically simmered for a long
time to produce the gelatin from rich collagen
joints and release minerals from bones.

SEA SALT OPTION

Pink

Black

Crystal White

PORK
48
CHICKEN AND TURKEY
/

TO GO

SORRY, NO RAMEN TAKE OUT

2141 S. ARCHER, CHICAGO, IL 60616
SU-TH 11AM-12AM

F-S 11AM-2AM

312.374.3450
STRINGSRAMEN.COM

YOU SLURP
DONT FORGET YOUR LOYALTY STAMP CARD
WE OFFER STRINGS GIFT CERTIFICATE

@stringsramen
@stringsramen
@stringsramen
@stringsramenshop

STRINGS Partnership opportunity

ramenstrings@gmail.com
keyconceptdesign@gmail.com

Branding and Interior designed by KEYCONCEPTDESIGN.com

WEB LAYOUT

08

Enterance: 3
Seating: 65
Indoor Seating: 45
Outdoor Seating: 20
Kitchen Capacity: 5
Restroom: 2

FLOOR PLAN

3D PERSPECTIVES

10

10"

105 1/2"

38"
5"

3"

3"

41 1/2"

74 1/2"

36 1/2"

9"

13"

5
10

2"
1/

"
/2
41

BOWL SHELF

1 1/2"

3 1/2"

K
c1

15"

33"

15"

STRINGS METAL SHELF

EQ.

EQ.
194 1/2"

METAL SHELF

CUSTOM PRODUCT DESIGN

let's meet at the next level

15"

EXTERIOR DESIGN

12

INTERIOR DESIGN

14

PRINT PRODUCTS

CULINARY CONSULTANT

16

SEEN ON
WGN with Marcus Leshock

ABC7 the Hungry Hound

Also mentioned In

PRESS

SOCIAL MEDIA
@stringsramenshop

Over 2,000 likes and 4,000 visits

@stringsramen

On the top 25 most Instagrammed Restaurants in Chicago

-Refinery29s Best of Instagram

@stringsramenchicago

We are on Youtube with our promo videos

MARKETING

18

#000000

#FFFFFF

#999999

BRANDING | INTERIOR | EXTERIOR

CENTERLINE, located on the first floor of the Zhou B Art Center,
functions as a caf and lounge during the day, but changes
pace at night and becomes a full-service bar. CENTERLINEs
black, white, and metallic silver dcor combine to create a
modern and sleek environment. Adding a touch of blue light to
the design adds a sense of intrigue while a touch of green gives
a friendlier atmosphere.

BRANDING

COMMERCIAL CASE 2

Enterance: 2
Seating: 25
Bar Capacity: 3
Standing Capacity: 60
Restroom: 1

FLOOR PLAN

20

CUSTOM PRODUCT DESIGN

FURNITURE SELECTION

22

INTERIOR DESIGN

24

THAI REDEFINED

#000000

#FFFFFF

THAI REDEFINED

#878787

BRANDING | INTERIOR | EXTERIOR | CULINARY

Herb is Thai food redefined to attract a health conscious audience

that demands quality ingredients in their adventures in haute
cuisine. Herbs brand is expressed through its microgreens that
are used to create their elegant and vibrant dishes. Intentional
lines and a touch of color in the plating satiate the eyes and the
fresh ingredients from traditional Thai fare create a delicious
and healthy dining experience. We collaborate with the owner
and Chef, Patty Neumson, as a branding and culinary consultant
to create their four seasonal prix fixe menus and deliver
the greatest possible dining experience to her customers.
Collaborated with Siri Design for interior.
Honored to be listed on the Michelin Guides 2015 Chicago Bib
Gourmands just 5 months after opening.

BRANDING

COMMERCIAL CASE 3

WEB LAYOUT

26

EXTERIOR DESIGN

CULINARY CONSULTANT

28

#FFFFFF

#F16221

#828282

BRANDING | INTERIOR | EXTERIOR

Headquater Salon was designed to be simple and minimalistic.
As a salon, we wanted to use minimal color to create a space
that is never changing. Any new trends can and will be suited
for a sleek interior. Having white as the dominant color creates
a fresh and open space, it is also used as a settle backdrop to
every hairstyle presented after a nice cut and color.

COMMERCIAL CASE 4

service
Cut
women 30 +

men 27+

children 18+

Colorvirgin / full head application

Shoulder - above 55+

N O

M O R E

R U L E S

Treatment / Facial
intensive reconstructing deep conditioning
treatment 55+
mini facial 30+
full facial 45+
package full facial (4) 160+

below 70+

Retouch only 50+

N O

Corrective color 75 per hour

M O R E

R U L E S

Creative Color TBD consultation recommended

Highlight 1/4 55+

1/2 65+

3/4 75+

F 85+ F & L 100+

The Works
Basecolor change up to full highlight, toning, cut 160+

Texture / Style
keratin straightening 250+

Product Brand :

perm ( spiral is extra ) 80+

digital perm 150+
shampoo / blowdry / style 17+

10%

DISC

312-842-1353 IIIIIIIIIIIII

2145A S. CHINAPLACE CHICAGO ILL 60616

www.headquarterchicago.com

10%

DISC

312-842-1353 IIIIIIIIIIIII

www.headquarterchicago.com

www.headquarterchicago.com

10%

DISC

2145A S. CHINAPLACE CHICAGO ILL 60616

312-842-1353 IIIIIIIIIIIII

312-842-1353 IIIIIIIIIIIII

updo / formal styling 60+

www.headquarterchicago.com

10%
BRANDING

30

DISC

EXTERIOR DESIGN

Entrance: 1
Salon Seating: 11
Stools: 6
Standing Capacity: 70
Rooms: 3
Restroom: 1

FLOOR PLAN

54
32

#000000

#FFFFFF

#EB2026

BRANDING | INTERIOR | EXTERIOR

InJung Oh is a Korean-American artist. The name of her series is
derived from an ancient Korean tale of royal tragedy. According
to legend, three thousand concubines of a recently deposed
king took their lives by throwing themselves off a cliff. In her
works, Oh represents the kings wives and, abstractly, femininity
through the imagery of billowing skirts and the human body
as flower petals and stamens. This inherently tragic story is
countered by the symbolism of flower blossoms as life renewing,
of subsequent generations of women, of life in perpetuity.

PERSONAL CASE 1

WEB LAYOUT

34

EXTERIOR AND INTERIOR DESIGN

36

RESIDENTIAL CASE 1

INTERIOR | EXTERIOR | ARCHITECTURE | 3D MARKETING VIDEO

2828 W LYNDALE ST
A modern luxury home for any couple and their growing children.
In addition to furnishing, the visual environment is functional,
efficient, and safe. The space is thought out with generous open
spaces used for entertainment.
BEFORE
2828 W Lyndale St This is a SingleFamily Home located at 2828 West
Lyndale Street, Chicago IL. This
property is in the Logan Square
neighborhood in Chicago, IL.
The average list price for Logan
Square is $309,239.

AFTER
In November of 2011, the
old residential was sold for
$81,000.
In October of 2013, the new
renovated residential build
out cost was $400,000 and
was sold for $599,000.

RESIDENTIAL

38

Second Floor

First Floor

Basement

FLOOR PLAN

Enterance: 2
Floors: 3
Restroom: 3.5
Bedrooms: 4
Closets: 5
Kitchen
Living Room
Washer/Dryer Room

INTERIOR DESIGN

40

RESIDENTIAL CASE 2

INTERIOR | EXTERIOR | ARCHITECTURE | 3D MARKETING VIDEO

1461 W AUGUSTA BLVD

3 Bedrooms, 3 Bathrooms, Patio (13x14 ), Back Deck (19 x 10),
and Parking. The total of 1st floor and Basement combined is
3000 Sq Ft.
There are 4 outdoor spaces including front terrace, back deck,
walk-out patio off lower level and pvt garage roof deck.

PURCHASED PRICE FOR LAND

BUILD OUT COST (fixutures included)
TOTAL COST

$212,500
$800,000
$1,012,500

UNIT 1 SALES PRICE

UNIT 2 SALES PRICE
UNIT 3 SALES PRICE

$600,000
$375,000
$475,500

TO TA L S O LD P R IC E

$1,450,000

PR O FIT (VA LU E)
PR O FIT (% )

$437,500
43%

RESIDENTIAL

42

Third Floor

Second Floor

Firs

Unit 3

Unit 2

Unit

EACH UNIT

st Floor
3

Basement
Unit 3

Enterance: 1
Floors: 1
Restroom: 2
Bedrooms: 2-3
Closets: 2
Kitchen
Dining Room
Living Room
Washer/Dryer Room
Parking

FLOOR PLAN

44

RESIDENTIAL CASE 3

INTERIOR | EXTERIOR | ARCHITECTURE | 3D MARKETING VIDEO

1348/1350 DIVERSEY PKWY

2 lots, one with a property one empty , Structure not suitable for
re-hab. Both lots being sold AS-IS as pair for land value only.
Condo, Single Family attached, All with Patio

PURCHASED PRICE FOR LAND

BUILD OUT COST (fixutures included)
BUILD OUT COST (fixutures included)
TOTAL COST

$712,500
$800,000
$800,000
$2,312,500

1348 B U ILD IN G
UNIT 1 SALES PRICE
UNIT 2 SALES PRICE
UNIT 3 SALES PRICE

$1,555,500
$650,000
$482,000
$477,500

1350 B U ILD IN G
UNIT 1 SALES PRICE
UNIT 2 SALES PRICE
UNIT 3 SALES PRICE

$1,820,000
$685,000
$450,000
$685,000

T O TA L S O LD P R IC E

$3,375,500

PRO FIT (VA LU E)

PRO FIT (% )

$1,063,000
46%

RESIDENTIAL

46

1350 W DIVERSEY
Unit 3 (First Level)

Enterance: 2
Floors: 1
Restroom: 2
Bedrooms: 2
Closets: 2
Kitchen
Dining Room
Living Room
Washer/Dryer Room
Garage

FLOOR PLAN

*Designed build out

INTERIOR

47

Branding is more than just a logo or graphic

element. When you think about your brand, you
really want to think about your entire customer
experience; everything from your logo, your
website, your social media experiences, the way
you answer the phone, to the way your customers
experience your staff. THAT is a BRAND. In short,
your brand is the way your customer perceives you.

WHY IS BRANDING
IMPORTANT?
It is critical to be aware of your brand experience
and have a plan to create the brand experience that
you want to have. A good brand doesnt just happen,
it is a well thought out and strategicly planned.

BRANDING PROMOTES RECOGNITION

People tend to do business with companies they are familiar with or recognize. If your branding is
consistent and easy to recognize, it would ensure customers trust in your company.

YOUR BRAND HELPS SET YOU APART FROM COMPETITION

In todays global market, it is critical to stand apart from the crowd. How do you stand out from the
thousands or millions of similar organizations around the world? Your companys original branding.

YOUR BRAND TELLS PEOPLE ABOUT YOU BUSINESS DNA

Your full brand experience, from the visual elements (like your website) to the way that your phones are
answered, tell your customer about the value of your company.

YOUR BRAND PROVIDES MOTIVATION & DIRECTION FOR YOUR STAFF

A clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act,
how to win, and how to meet the organizations goals.

A STRONG BRAND GENERATES REFERRALS

People wear brands, eat brands, listen to brands, and they are constantly telling others about the brands
they love. On the flip side, you can not tell someone about a brand you cant remember. A strong brand is
critical to generating referrals or viral traffic.

YOUR BRAND HELPS YOU CONNECT WITH YOUR CUSTOMERS

A good brand connects with people at an emotion level, they feel good when they buy the brand.
Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional
level when they engage with the company.

Private-label foods often meet or beat the big brands, however, consumers will still go for a name brand;
a brand they recognize and trust.

PRODUCT
Mayonnaise
Ketchup
Ice Cream
Cranberry Juice
Cashews
Frozen Shrimp

COST PER SERVING

NAME BRAND
$0.08
$0.05
$0.39
$0.38
$0.64
$1.54

STORE BRANDS
$0.03 - $0.06
$0.02 - $0.05
$0.28 - $0.43
$0.25 - $0.50
$0.39 - $0.75
$1.25 - $3.00

*Information provided by Consumer Reports

49

Public Relations Strategy

PR Publicity

Social Media PR Strategy

Event Management and PR Events

Media Relations

Public Relations Marketing

Sponsorship

Photo Calls

Public relations revolves around this

universal truth: people act based upon
their perception of facts. By managing,
controlling, or influencing peoples
perceptions, public relations professionals
hope to initiate a sequence of behaviors
that will lead to the achievement of an
organizations objectives. When those in
public relations successfully create, change,
or reinforce opinion through persuasion,
their primary objective is accomplished.

WHY IS PR MARKETING
I M P O R T A N T ?
What the public wants to hear is a good story. Good PR is
the telling of a good story. The better the story, the better
the acceptance by the public and the better the public
relations. Of course if the story is especially appealing
to those that could be your clients, then you could have
a PR homerun. In this case, it is communication with
your target market that may or may not be very public.

WHAT IS INVOLVED IN PUBLIC RELATIONS?

Press Releases- Press releases are an excellent way of presenting your companys concept or
updating the public about recent changes regarding your business and its products. They are often
distributed online.

Media Alerts- Media alerts are similar to a press release. Instead of providing information about
your company concept changes, products, you would inform the media about a conference or event
you are holding. The idea behind this is to encourage photographers or reporters to attend, providing
exposure for your company.

Press Tours- Identify the important and influential journalists or bloggers within your industry. Then
provide a reason to get them to meet with you, or simply have a conversation. Create an interesting
and newsworthy topic to do with your business for them to write about, aiming to make it interesting
enough to the readers of the journalist or blogger.

Trade Shows- Attending trade shows specific to your industry are an excellent method for networking
with influential people. It allows you to build up connections, develop your brand, and generate interest
in your company.

Email Marketing- Whilst this technique is often heavily associated with internet marketing, it often
plays a key role within a PR experts toolkit. The idea is to create a database of potential and existing
customers. You will then use it to email them with information regarding your industry, or present them
with your new products.

Social Networking- With the recent rise in active social media users, the purpose of social media
from a business perspective has risen dramatically. The idea is to build and maintain relationships with
your potential and existing customers.

51

WWW.KEYCONCEPTDESIGN.COM