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Company Perspectives:
The company's mission is continuously be the leading, trusted and caring
drugstore.
In 2004, the government stepped up its pressure. In September of the year, the
government passed legislation expanding drug discounts for the country's
senior citizens. The country's smaller independent drugstore owners protested
the decision, in part because it was expected to serve only to increase Mercury's
dominance over the marketas the country's largest retailer of pharmaceutical
products, Mercury was easily able to negotiate discounted prices from its
supplies. Also in that year, President Arroyo established the lowering of drug
prices as one of the government's priorities.
Mercury Drugstore through the Years
In December 2004, the Filipino government announced a new plan to break
what some were calling Mercury's "oligopoly" on the country's retail market. The
Philippine International Trading Corp. (PICT), owned and run by the Filipino
government, announced its intention to organize up to 300 of the country's
independent pharmacies into a new network of privately owned and operated
drugstores, dubbed "Botika ng Bayan." The new network would then sell drugs,
sourced by PICT directly from drug companies, at prices as much as six times
less expensive than "market"i.e., Mercury'srates.
Despite these pressures, Mercury Drug Corporation remained a fixture on the
Philippines pharmacy market. The company also remained one of the
Philippines' largest corporations, ranking in eighth place among the country's
largest corporations and third place among the corporations in the high-quality
services/products bracket. Mercury Drug appeared to have discovered its own
"miracle drug" for success.
Mercury Drug takes pride in the introduction of many firsts in the pharmacy
retail business -- all in an effort to satisfy, please and further serve the people.
It pioneered customer delivery service in 1948 and longer hours of service, with
a 17-hour service introduced in 1952 that evolved into the 24-hour service in
1965. Today, more than 100 Mercury Drug stores are open 24 hours.
It introduced the self-service concept in drugstore selling in 1963 at its first
Makati City store, which is today the model for all Mercury Drug stores to ensure
customer convenience.
In 1967, it installed a central computerized temperature-controlled warehousing
system; and in 1969, biological refrigerators in all its stores to preserve vaccines
and other life-saving medicines.
In 2000, Mercury Drug introduced a rewards system for its loyal customers
through its Suki Card that enables customers to earn good-as-cash points every
time they purchase. This was followed by mercuryTV in all its stores in 2002 to
provide daily doses of health education to customers.
In 2003, Mercury Drug launched its giant electronic billboard (mEB), an outdoor
health education and public service, in its Quiapo store. It also
introduced Gamot Padala offering customers various options to have their
orders served - Call Order Pick-up/Delivery, Order Online and Order Anywhere
In 2012, Mariano Que was honored as"Father of Philippine Health and Wellness
Retailing" by the Philippine Retailers Association, "for being the pioneering spirit
behind health and wellness retail industry and for spurring an industry that
ensures that high quality medicines are always available within reach of
Filipinos, regardless of age or economic class."
In 2015, Mariano Que was conferred the honorary
degree,Doctor of Humanities, by the University of Santo Tomas,
for being the pioneering spirit behind the pharmaceutical retail
industry in the Philippines and in recognition of his deep
involvement in philanthropy and various advocacies.