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If you have slides, you can do this with a menu slide, custom shows, or links to other presentations. By asking
questions of the audience, you can know what theyre interested in, and have that content available by clicking on a
link.
I would still research the audience as much as possible in advance, but when you cant do that, incorporating this
flexibility into your presentation is invaluable.
10. Lean forward to make a point
A wee step or slight lean forward on a positive point, and vice versa; otherwise stepping back during pauses, then
slightly forward again.
11. Dont read your slides
Paraphrase it keeps people on their toes.
12. Dont try to say everything on screen
The fewer words on screen, the more your audience will be focused on you and what youre saying.
Think about stripping out the words that you are actually going to say and just use short, punchy bullet points
coupled with relevant, thought-provoking imagery.
13. Try not to prove it within your slide content
All too often we see slides that make a single point but are cluttered with loads and loads of supporting graphs and
tables of information.
If the point that you want to make is that your market share is 26% just say that. Your audience will typically believe
you. You can always include extra data as addendum slides at the end of the deck to be called on if really needed.
14. Try to make one key point per slide
If you make more than one, your message will become complicated and wont hit home. On the other hand, if your
slide makes no point at all delete it. You probably dont actually need it.
15. Set your stall out early
Your audience will appreciate knowing at the beginning what you are going to cover.
As your presentation progresses, keep referring back to your initial agenda using highlights to show where you are up
to.
16. Consider getting outside help
A professional writer or presentation expert can often see things you cant and give a totally new perspective on your
project.
Overall, remember less is often more when it comes to words on the slide. But as with any good rule not always.
17. Engage the audience at the start
Use humour; tell a story; challenge with a question.
18. Use examples and personal anecdotes to add credibility
19. Involve the audience
Use PowerPoint only where it will add value. Use audio/visuals.
20. Know your audience
What will be meaningful to them?
21. Be positive
Projection is perception!
22. Summarise
23. Keep it short
Say everything that needs to be said in as few words as possible!
24. Turn off the projector
The presenter rarely realises that the presentation slide is desperately trying to steal their thunder and reducing their
role to that of a voice over.
The best tip I can give a presenter is to use a blank screen to re-keep all eyes on you.
25. You need to be yourself
I have seen presenters try to imitate a style that was effective but did not fit for them and it caused an immediate
disconnect with the audience. I use a lot of humour and case examples in my presentations, but one of my favourite
presenters talks to the audience in a very calm way, as if she were just having coffee with them.
If I tried to imitate her, I think I and the audience would be bored and if she imitated me, it would look like really bad
stand-up. You still have to work hard on honing your skills but within the best of you and not someone else.
26. Dont spend too long worrying about voice and hand gestures
Yes, these can make a difference, but there are other changes to your overall presentation you can make that will
have a much bigger impact.