Pamphlet,Poster,Banner

Pamphlet

A pamphlet is an unbound booklet (that is, without a hard

cover or binding). It may consist of a single sheet of paperthat
is printed on both sides and folded in half, in thirds, or in
fourths (called a leaflet), or it may consist of a few pages that
are folded in half and saddle stapled at the crease to make a
simple book. In order to count as a pamphlet, UNESCOrequires
a publication (other than a periodical) to have "at least 5 but
not more than 48 pages exclusive of the cover pages"; a longer
item is a book.
Etymology
The adverb pamphlet for a small work (opuscule) issued by
itself without covers came into Middle English ca 1387 as
pamphilet or panflet, generalized from a twelfthcenturyamatory comic poem with an old flavor, Pamphilus, seu
de Amore ("Pamphilus: or, Concerning Love"), written in
Latin.Pamphilus's name was derived from Greek, meaning
"friend of everyone". The poem was popular and widely copied
and circulated on its own, forming a slim codex.
The pamphlet form of literature has been used for centuries as
an economical vehicle for the broad distribution of
information.

Its modern connotations of a tract concerning a contemporary

issue was a product of the heated arguments leading to
the English Civil War; this sense appeared in 1642.In some
European languages other than English, this secondary
connotation, of a disputaceous tract, has come to the
fore:compare libelle, from the Latin libellus, denoting a "little
book".
In Spanish, panfleto is a brief writing or libel generally
aggressive or defamatory. By extension, it is used for political
propaganda writings. Not to be confused with the English term
pamphlet, from which it derives, as it does not contain the
negative connotations of the Spanish word and is translated
more correctly as folleto.
Pamphlets can contain anything from information on kitchen
appliances to medical information and religious treatises.
Pamphlets are very important in marketing as they are cheap
to produce and can be distributed easily to customers.
Pamphlets have also long been an important tool of
politicalprotest and political campaigning for similar reasons.
Collectibility
Due to their ephemeral nature and to wide array of political or
religious perspectives given voice by the format's ease of
production, pamphlets are prized by many book collectors.
Substantial accumulations have been amassed and transferred
to ownership of academic research librariesaround the world.
Particularly comprehensive collections of American political
pamphlets are housed at New York Public Library, theTamiment
Library of New York University, and the Jo Labadie collection at
the University of Michigan.
Commercial Uses
The pamphlet has been widely adopted in commerce,
particularly as a format for marketing communications. There
are numerous purposes for the pamphlets, such as product
descriptions or instructions, corporate information, events
promotions or tourism guides and are used in the same way as
leaflets, brochures and Z-CARD.

Poster

A poster is any piece of printed paper designed to be attached

to a wall or vertical surface. Typically posters include
bothtextual and graphic elements, although a poster may be
either wholly graphical or wholly text. Posters are designed to
be both eye-catching and informative. Posters may be used for
many purposes. They are a frequent tool
of advertisers(particularly of events, musicians and
films), propagandists,protestors and other groups trying to
communicate a message. Posters are also used for
reproductions of artwork, particularly famous works, and are
generally low-cost compared to original artwork. Another type
of poster is the educational poster, which may be about a
particular subject for educational purposes.
Many people also collect and sell posters, and some famous
posters have become quite valuable. Collectors' posters and
vintage posters are usually framed and matted. Posters may
be any size.

BANNER

A banner is a flag or other piece of cloth bearing a symbol,

logo, slogan or other message. Banner-making is an ancient
craft.
The word derives from late Latin bandum, a cloth out of which
a flag is made
(Latin: banderia, Italian: bandiera,Spanish: bandera).
The German language developed the word to mean an
official edict or proclamation and since such written orders
often prohibited some form of human
activity,bandum assumed the meaning of a ban, control,
interdict or excommunication. Banns has the same origin
meaning an official proclamation, and abandon means to
change loyalty or disobey orders, semantically "to leave the
cloth or flag".