Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
BHD
BUSINESS
PLAN
Table of Contents
Page
Confidentiality Agreement
ii
1) Executive Summary
2) Company Description
Advisors
Objectives
S.W.O.T. Analysis
3) Market Analysis
Target market
Targeted share
Market trends
Profile of competitors
Competitive advantage
Benefits to clients
4) Marketing/Sales Strategy
5
1
Income sources
Marketing strategy
Pricing
Sales Strategy
Product/Service Development
R&D
Staffing
Training Plans
Operations
7) Financial Projections
Key Assumptions
10
11
Balance Sheets
12
Cashflow Projections
13
8) Sales Pipeline
14
9) Funding Requirements
15
10)
Appendices
16
Confidentiality Agreement
The undersigned reader acknowledges that the information provided in
this business plan is confidential; therefore, the reader agrees not to
disclose it without the express written permission of GREENTECH
SDN.BHD.
It is acknowledged by the reader that information to be furnished in this
business plan is in all respects confidential in nature, other than
information that is in the public domain through other means, and that
any disclosure or use of this confidential information by the reader may
cause serious harm or damage to GREENTECH SDN.BHD.
Upon request, this document is to be immediately returned to GREENTECH
SDN.BHD.
________________________
Signature
________________________
Nur Affiqah binti Zulkefley
________________________
18/11/2015
1. Executive Summary
This document is the proprietary property of GREENTECH SDN.BHD
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
This section should not be completed until the business plan is written.
It will highlight all milestones in the companys development over the
next five years. It should sum up the following areas:
Year 2
The
Year 3
Sales
Exports
Net Profit before Tax
Investment
Employment
2. Company Description
GREENTECH SDN.BHD is a company that focused on creating new
alternative technology in new era. The company have two business
partners and aided with two experienced workers. With developing
modern equipments and advanced technology, an alternative
technology source is a booming sector.
Company Name
: GREENTECH SDN.BHD.
Date of Register
: 04-456123789
: GREENTECH@gmail.com.my
Company website
: www.GREENTECH.com.my
Type of Industries
Type of Product
Owner
2.2 Logo
2.3 Motto
Always less
a)
PERSONAL BACKGROUND:
Name
Age
: 22
Contact Number
: 017-6015853
: afqhzlkfly@yahoo.com
Skills
% of capital
: 23%
EDUCATION BACKGROUND
WORKING EXPERIENCE
b)
PERSONAL BACKGROUND:
Name
Age
: 22
Contact Number
: 013-4030453
: amierulhazzazie@gmail.com
Skills
% of capital
: 15.4%
EDUCATION BACKGROUND
WORKING EXPERIENCE
Assistance marketing manager at Pyrm consumer Malaysia (20132014)
Marketing production supervisor CTRM .CO(2010-2012)
c)
PERSONAL BACKGROUND
Name
Age
: 22
Contact Number
: 013-6946937
: shahrin.kamaruzaman@yahoo.com
Skills
% of capital
: 15.4%
EDUCATION BACKGROUND
WORKING EXPERIENCE
Technician Supervisor CTRM .CO (2010-2012)
Research and design (R&D) at Automotive Lighting SDN. BHD.
d)
PERSONAL BACKGROUND
Name
Age
: 22
Contact Number
: 011-33838417
: sonatacinta@yahoo.com
Skills
: Specialist in Accounting
Capital to be shared
: RM10000.00
% of capital
: 15.4%
EDUCATION BACKGROUND
WORKING EXPERIENCE
10
CEO
NUR AFFIQAH
ZULKEFLEY
ADMIN
OPERATION
FINANCE MANAGER
&MARKETING
MANAGER
MANAGER
INTAN NURUL
SHAHRIN
AMIERUL HAZZAZIE
ATIKAH MOHD ZALLI
Chart 2.6.1:
Organization Chart of
KAMARUZAMAN
OTHMAN Shareholders
11
JOB DUTIES
CEO COMPANY
Ms Nur Affiqah
Zulkefley
OPERATION MANAGER
Mr Shahrin
Kamaruzaman
12
FINANCE MANAGER
Ms Intan Nurul Atikah
Mohd Zalli
ADMIN&MARKETING
MANAGER
and
Mr Amierul Hazzazie
Othman
Table 2.7.1: Employers Responsibility
13
2. Telephone No:04-456123789
2.
Employee
Allowance(rm)
Epf
Socso
Affiqah
1800
6%
4%
Shahrin
1500
6%
4%
Amierul
1500
6%
4%
Intan
1600
6%
4%
14
15
16
Water Distribution
Pump
Tank
Rain
17
Industry
Personal home
Populations Location
Houses
Apartment
Industries
Rain catchment districts
18
Strength
Reliable
Low price
Great
technology
Have warranty
Reliable
Have warranty
Syabas
SAMB
Weakness
Normal
technology
Easy to improve
Have difficulties
expensive
Normal
technology
expensive
19
Greentech
Categories
Others
Provide recycle
product
Product
Service centre
provided
Service
24-hour customer
service centre
Affordable
Saving life style
Price
Benefit
Based on user
Deliver services to
user domestic
20
21
5. Marketing/Sales Strategy
5.1 Marketing Strategy
Marketing is communicating the value of a product, service or brand
to customer, for the purpose of promoting or selling that product,
service, or brand. Marketing techniques include choosing target
markets through market analysis and market segmentation, as well
as understanding consumer behavior and advertising a product's
value to the customer. From a societal point of view, marketing is
the link between a society's material requirements and its economic
patterns of response. Marketing satisfies these needs and wants
through exchange processes and building long-term relationships.
Peoples that feel they need to save in terms of money and
water are most likely the population to be interested on the product.
The business is product wise where we install them at their places.
The population in Malaysia is estimated to be 28 million. We target
populations that are most likely to be at the most raining places.
About 1% of populations are targeted that is 280000 targets.
Next is by market segmentation. Market segmentation is a
marketing strategy that involves dividing a broad target market into
subsets of consumer, business, or countries that have common
needs and priorities, and then designing and implementing
strategies to target them. Greentech Enterprise divided our market
segmentation to the type of business to simple and complex
products. Where we deliver our simple products is to small time
people who wanted to use the product as a minor change in their
daily lives.
For the complex product we aim on industries which are dealing with
cost saving problems. Our complex product is made for heavy
recycling where the usage is very efficient.
5.2 Revenue Sources
Malaysia
Neighbourin
g country
Asian
Rest of
World
Products
22
After sales
Upgrades
CustomerRetailer
Whole seller
Manufacturer
23
: Trailer
Payment
: Contract
Ordering
Duration
Return policy
: Manufacturer grants warranty to defect
items if
defect caused by manufacturer.
: Lorry
Payment
: Per ordering
Ordering
Duration
Payment
: Per ordering
24
Ordering
Duration
5.4 Pricing
5.4.1 Pricing Strategy
1. Sizing factor
our price depends on the parts needed to
complete the installation.
2. Parts factor
based on the parts that customer wants,
the
price will also be different.
PRICE
Rm 10 000
Rm 50 000
Rm 12 000
Rm 40 000
25
MANUFACTUR
ER
RM 2000.00
RETAILER
RM
3500.00
CUSTOME
R
RM
Commercial television
News paper
Fliers
Advisement board
Social network
-Facebook
-MSN.com
Commercial television
26
Newspaper
We will collaborate with METRO, Berita Harian, New Strait
Times. It will be printed for readers for a month.
27
Fliers
We will open a booth to promote our product at hypermarket
for a month.
28
29
30
Media Prima
RM 6000
NST
RM 8500
BH
Magazines
Deco style
Future life
RM2500
RM 17000
31
Discovery Phase
Discovery is a crucial phase when the project team identifies the
problem statement. In this phase, the functionality, overall scope, and
the steps where features will be individually developed, tested, and
deployed are discussed and agreed upon. This phase is generally
comprised of the following set of activities:
Scope
The project team conduct initial, high-level meetings to understand the
project objectives, technical constraints, and timeframes, and to form a
partner alignment. During the scoping activities, the solution
boundaries are established to determine which processes will be
included in the project activities and deliverables.
Orientation
This document is the proprietary property of GREENTECH SDN.BHD
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
32
Requirements Definition
Analysis
The project team analyses the systems and data. The team member
cycle through additional requirements gathering, analysis, and design
until all analysis questions have been answered in detail and the
completed design
Modelling
Construction
This document is the proprietary property of GREENTECH SDN.BHD
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
33
Testing
Output 4 HP
150 rpm
Powered by hydraulic
Centrifugal 3" pump
290 galloon/min. capacity
Silicon carbide mechanical seal
Cast iron volute and impeller
For next design we try to change pump to more heavy duty type of
external hydraulic pump because our product not used for resident
house only but we also sell our product to industry which is have large
and more tank to storage water. So we have some specification to
consider before select the suitable water pump.
Features of water pump:
-Low weight
-Relatively high working pressures
-Wide range of speeds
34
KeTTHA has been a major catalyst for the development Rain Converter
and innovative policies of our products that aimed to recycling rain
water for daily use.
35
To make sure the customer know about our product, we will register
our own brand named GREENTECH. We will engrave trade mark of
GREENTECH on our rain converter.
36
Staffing
The table below shows staff will venture in this company including their
position and total employees will be taken for the first three years.
201 201 201
POSITION / ROLE
6
7
8
General Management Section
CEO
Marketing Manager
Finance Manager
Operation Manager
Marketing Department
1
1
1
1
1
1
1
1
1
1
1
2
2
3
3
2
2
4
4
4
4
1
1
3
2
3
2
4
3
1
2
2
1
4
4
1
6
4
6
Marketing Manager
IT Section
Web & Design Staff
Product
&
Communication
Coordinator Staff
Sales Section
Staff/Promoter
Business Development Section
Research Development Staff
Product Development Staff
Finance Department
Finance Manager
Accountant
Assistant Accountant
Treasury
Secretary
Operational Department
37
Operation/Production Manager
Engineer
Assistant Engineer
Production Leader
Technician
Operation Team 1
Supervisor
Operation Team 2
Total
29
49
57
Operations
Premise Facilities
Office Layout
Office 1
Office 2
Office 3
38
Office 4
Office 5
Admin manager
Operation Manager
Office Position
39
40
Raw Parts
Quality
Check
Engravement
Assembly
Packaging
This document is the proprietary property of GREENTECH SDN.BHD
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
41
Raw parts Section: From raw parts that we received we distribute them
to the department for quality checking.
Quality check Section: Items that we receive will be checked thoroughly
so that we can check for defects to ensure we will not have problems in
the future.
Engravements Section: We engrave all the parts that we had checked
and assured them with our warranty. From there we sent them for
assembly.
Assembly Section: Here on we assemble all the additional parts that are
needed for assembly on site.
Packaging Section: All the parts that had undergone process will be
packaged and tagged ready for shipment.
Gantt chart
Week
Process
Raw parts
Quality Check
Engravements
Assembly
Packaging
Gantt chart for product manufacturing
Week 1: We receive our parts from supplier of parts. Quality check also
is being held to make sure there are no defects.
Week 2: Quality checking processes are still being held. While checking,
items that have been checked are engraved with our logo for our
assurance. Items that have been engraved will be assembled.
Week 3: Engravements processes are still being done. Items that have
done assembly are then being packaged.
This document is the proprietary property of GREENTECH SDN.BHD
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
42
Raw Material
Supplier
Restock when
inventory
reaches 20%
Inventory
(Raw
material)
Operation
(Used
material)
Customer
Quantity
200
10
10
10
Duration (week)
1
1
1
1
43
Usually the industries majority have their operation duration hours for
worker. The GREENTECH SDN BHD have plan for this operation. We are
using Japanese style operation. The operator department hour have
shown at table 4.5.1 while the office hours shown at table 4.5.2
Time
7.50am
Activities
The workers assembly at Assembly
point
The
senior
technician
gives
explanation to the worker.
8.00am
Start working
10.00am
Tea break
10.15am
Start working
12.15pm
Lunch break
1.15pm
Start working
3.15pm
Tea break
3.30pm
Continue working
5.30pm
End operation hours
The operator department hours only work at morning shift and only
Monday Friday.
Time
Activities
8.00am
The worker start working
10.00am
Tea break
10.15am
Start working
11.30pm
Lunch break
12.30pm
Start working
3.15pm
Tea break
3.30pm
Continue working
5.00pm
End of office hours
The office hours only work at morning shift and only Monday Friday.
44
Machinery Equipment
Machines that we used are divided into two that is machine in factory
and machine on site.
1. Machine in production: We use mostly engraving tools and quality
equipment to check the raw material.
Engraving machine
2. Machine on site: Machines that we use on site are mainly simple
machine like drills, hammer and other basic tools.
Unit
Chair
Table
7
6
Price
(RM)
15
80
unit
Price (RM)
105
480
45
Stationery set
Toolbox set
Fire
extinguisher
First aid kit
Air
conditioner
Locker
Counter table
Printing set
Computer HP
A328
Safety set
Apparel
Total
5
1
30
300
150
300
70
70
90
90
6500
13000
5
1
1
40
80
2500
200
80
2500
3000
15000
7
5
235
25
1645
125
33745
Costs
Rent
18000
Electricity bill
5000
Water bill
1200
Safety equipment
40000
Machinery
100000
Utilities
5000
46
Total
169200
PVC pipes
Pump
Filter
Tank
Supplier
Malaysia UPVC Supplier | UPVC
Products | HDPE Products
Lot 4844, Balakong New Village
Industrial Estate, Seri Kembangan,
43300, Seri Kembangan, Selangor,
Malaysia
+60 3-8961 2211
Johnson Pump (M) Sdn Bhd.
Plot 3102 Block F Jalan Bs 7/1 Bukit
Serdang Industrial Park
Seri Kembangan, Selangor, Malaysia
43300
TK Multitrade Sdn Bhd.
15 & 17, Jalan Psk 9, Pusat
Perdagangan Seri Kembangan, 43300
Seri Kembangan, Selangor, Malaysia.
+603-8945 9329
Quality Hardware And Machinery
Supply
4G, Jalan SR 7/4,
Taman Serdang Raya,
43300 Seri Kembangan,
Selangor, Malaysia.
+603-8945 1107
47