Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Brand Association
Management
Product offerings
Investors
Customers
PR blue print
To build a strong corporate imagery
To make brand attractive for customers
PR Tools
CORPORATE PR
Leadership Positioning
Luminous Power Technologies(P) Ltd : A Dynamic company catering high quality Inverters,
UPS, Batteries and Renewable Energy Products to the burgeoning demand of fast growing
economy.
Bridge Building Meetings
We would line up select relationship meetings for identified key spokesperson(s), in cities they
would be traveling to.
Corporate Stories
Initiate Stories in identified media talking about the Commitment and investment in
Indian Market, Growth, Future Plans
Highlighting Market share , Financial Results
Promote CSR as Groups philosophy of giving back to the society and mother nature
Create TOMA
Highlighting the company as one of the best place to work.
Initiate HR stories in media on:
Innovative HR policies
Trade
Special Corporate program that highlights the achievement / milestones / its distinct
brand positioning
Half an hour paid program aired twice with 25 promos
Luminous special series on power industry on NDTV profit
The Idea: To tie up with NDTV to create a platform for a specialized 12 part series on
power industry and Green technology
Objective: The programme aims to bring together some of the best minds in the domain,
Business leaders, environment conservationists to discuss the opportunities and
challenges.
Impact- Luminous will get a greater visibility and branding opportunity as a leading
power and Energy Storage provider committed toward the Environment and society
Company
India Economic Conclave on CNBC TV 18
The Idea: Luminous presents India Economic Conclave-Indias single most powerful
platform
Theme-Building Modern and developed India
Objective: The programme aims to bring together the leaders, the Visionaries, the
Powerful, the Influential, the decision makers.
The Strategy:A series of feature shows & panel discussions as a build up to the conclave
followed by the Conclave as a culmination to the series, where representatives of the
Government, industry & the consumers will be present.
Product Successes
Success stories.
Sales Performance
Product Superiority
Product Reviews
Customer testimonial
Regional Media- Marketing based events and product announcements to appear in all
region specific print, electronic and vernacular media of specific city
Optimisation of the Brand Ambassador
Press conference
One-on-one interviews
Participation in certain road shows for photo opportunities & key messaging
PR Coverage in media with respect to all publicity campaigns that is envisaged with him
Riding On Sachin
Stories in Branding and marketing supplements on the enhancing graph of brand value- Rational
behind Sachin
Stories appealing the Nations spirit-connecting the Brand Anchor
A nation wide campaign to leverage the Brand Anchors pull factor
Dealer/ Channel partner meets
Highlighting Luminous Power Technologies investments in channel development and its
growth
Showcasing Luminous brand as the synonym of highest standards of reliability,
performance and consistency
Demonstrating the Channel partners involvement to work synergistically to set new
performance benchmarks for Indian Energy storage and power backup industry