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Luminous Power Technologies

About Luminous Power Technologies


Founded in 1988, Luminous Power Technologies (P) Limited today is a company that is
Passionately innovating to make life comfortable and efficient. The companys group portfolio
includes Power Backup Solutions , Industrial Batteries, Renewable & Alternate Energy solutions
like Solar, Wind & Hybrid applications, Infrastructure Solutions for IT & Telecom, Diesels
Generator Sets and Electrical Products.
Luminous has been consistently winning awards & accolades for market leadership and product
reliability in domestic as well as international arena. It has over 2700 employees, 7
manufacturing units in India and 1 manufacturing unit in China, 28 sales offices and more than
32000 channel partners across India and It is recognized as a Super brand in India.
Need of the Communication
A need to maintain information flow to various media verticals on :
Corporate

Brand Association

Environment Commitment(Green the buzz word)

Management

Product offerings

Industry, Competition, stakeholders

Investors

Customers
PR blue print
To build a strong corporate imagery
To make brand attractive for customers
PR Tools
CORPORATE PR
Leadership Positioning
Luminous Power Technologies(P) Ltd : A Dynamic company catering high quality Inverters,
UPS, Batteries and Renewable Energy Products to the burgeoning demand of fast growing
economy.
Bridge Building Meetings
We would line up select relationship meetings for identified key spokesperson(s), in cities they
would be traveling to.
Corporate Stories

Initiate Stories in identified media talking about the Commitment and investment in
Indian Market, Growth, Future Plans
Highlighting Market share , Financial Results

Supported with World class manufacturing plants

Demonstrating the strong network of Channel Partners and Suppliers


Industry Participation
Positioning the company spokesperson Industry Leader by participating in key events
Highlight Groups CSR initiatives / Riding on Green Technology
Promote the corporate responsibility of the company towards the society and
Environment
Initiatives undertaken

Promote CSR as Groups philosophy of giving back to the society and mother nature

Create TOMA
Highlighting the company as one of the best place to work.
Initiate HR stories in media on:

The great future planners turning dream into reality

Innovative HR policies

Luminous people on the task of powering the nation


Positioning in Industry Stories
Positioning LUMINOUS as a leading power and Energy Storage Company in all the key
industry stories on Consumer Trends

Trade

Special Editions on Infrastructure and Living

Other prevailing story opportunities in media


Some Power Initiatives
Luminous walk through with NDTV Profit

Special Corporate program that highlights the achievement / milestones / its distinct
brand positioning
Half an hour paid program aired twice with 25 promos
Luminous special series on power industry on NDTV profit
The Idea: To tie up with NDTV to create a platform for a specialized 12 part series on
power industry and Green technology
Objective: The programme aims to bring together some of the best minds in the domain,
Business leaders, environment conservationists to discuss the opportunities and
challenges.

Impact- Luminous will get a greater visibility and branding opportunity as a leading
power and Energy Storage provider committed toward the Environment and society
Company
India Economic Conclave on CNBC TV 18
The Idea: Luminous presents India Economic Conclave-Indias single most powerful
platform
Theme-Building Modern and developed India

Objective: The programme aims to bring together the leaders, the Visionaries, the
Powerful, the Influential, the decision makers.
The Strategy:A series of feature shows & panel discussions as a build up to the conclave
followed by the Conclave as a culmination to the series, where representatives of the
Government, industry & the consumers will be present.

Spokesperson Profiling showcasing Credibility and industry leadership


Establish Key spokesperson as the Industry Icon and visionary
Brand and Event PR
To Showcase the PRODUCT OFFERING of Luminous and generating BRAND
AWARENESS by highlighting every individual product/brand in the right competitive
set.
BY HIGHLIGHTING
Product Credentials

Latest path breaking features. International standards

Utility, Comfort, Quality standards followed.

Product Successes

Critical acclaim received by products in portfolio.

Success stories.

Sales Performance

Product Superiority

New Product launches,

Product Reviews

Customer testimonial

Positioning in the right competitive set

Credibility And Leadership Stance

Establish key spokespeople as visionaries in the industry.


Segmented media positioning
Electronic- Stories and special programmes on New Product launches and new marketing
strategies followed with consumer oriented programmes
Special stories and industry inputs on the need and rapidly changing consumer trends in
Business, Lifestyle, Real Estate, Retail and Trade magazines on various story pegs

Regional Media- Marketing based events and product announcements to appear in all
region specific print, electronic and vernacular media of specific city
Optimisation of the Brand Ambassador
Press conference

One-on-one interviews

Participation in certain road shows for photo opportunities & key messaging

Interviews with certain key international media

PR Coverage in media with respect to all publicity campaigns that is envisaged with him
Riding On Sachin
Stories in Branding and marketing supplements on the enhancing graph of brand value- Rational
behind Sachin
Stories appealing the Nations spirit-connecting the Brand Anchor
A nation wide campaign to leverage the Brand Anchors pull factor
Dealer/ Channel partner meets
Highlighting Luminous Power Technologies investments in channel development and its
growth
Showcasing Luminous brand as the synonym of highest standards of reliability,
performance and consistency
Demonstrating the Channel partners involvement to work synergistically to set new
performance benchmarks for Indian Energy storage and power backup industry