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21st International Conference of the

TOC Practitioners Alliance - TOCPA


www.tocpractice.com

11 November 2015, UK

TOC in Triumph - A 25 years Journey

Andrew Jackson, Triumph Furniture, UK


Oded Cohen, TOC Strategic solutions, Israel
11 November, 2015

Andrew Jackson
With over 30 years experience in the office furniture industry;
Andrew backs his drive for innovation, quality and
improvement with TOC practices.
After years spent as a production manager, he is in the perfect
position to continuously challenge our production and design
teams to deliver on new product ranges. In 2011 he introduced
a comprehensive One Stop Shop product portfolio all
designed and manufactured by Triumph. This product portfolio
is suitable across; office, leisure, health, government sites and
educational establishments.
Today, Andrew directs the Triumph design team and is
encouraging exciting product designs for Accommodation and
Educational projects to complement the existing ranges.

ajackson@triumphfurniture.com
www.triumphfurniture.com

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Oded Cohen
Oded has over 35 years of experience in developing,
teaching and implementing TOC methodology, solutions
and implementation processes working directly with Dr.
Goldratt all over the world. Among the countries to which
Oded brings his expertise are the USA, Canada, Japan,
India, China, the UK, Poland, Russia, Ukraine, Colombia,
Chile, Peru, Turkey and many others.
Oded has authored multiple TOC articles and contributed
to numerous TOC books.
Oded in the is the author of Ever Improve A Guide to
Managing Production the TOC Way, published in June
2010. Oded co-authored the book Deming & Goldratt: The
Theory of Constraints and the System of Profound
Knowledge The Decalogue.
Together with Jelena Fedurko Oded has co-authored the
book Theory of Constraints Fundamentals.
Oded is International Director of TOC Strategic Solutions
Ltd and Founder and Co-President of TOCPA.

oded.cohen.gs@gmail.com
www.toc-strategicsolutions.com

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21st International Conference of the


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Triumph Furniture
Triumph is one of the UKs leading furniture manufacturers.
Nearly 70 years of experience combined with an unstoppable drive for innovation, ensures
Triumph Furniture continues to win high profile contracts and awards. From family run
headquarters in South Wales, our design teams focus on style and quality translates into
highly effective work and breakout solutions for our customers.
Manufacturing an unrivalled range of products, Triumph Furniture succeeds in creating
efficient and motivating environments across the UK, Europe and Asia. Flexible and
reliable service makes Triumph Furniture as the leading choice for government
departments, educational establishments and corporations. Triumph Furniture has
showrooms in South Wales, London, Holland and Shanghai.
Turnover: 19m
No. of Employees: 258

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Triumph History Overview

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Triumph Furniture

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Triumph Furniture

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Merthyr Factory

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Dowlais Factory

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Triumph Furniture

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Triumph Furniture

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Triumph Furniture

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Triumph Furniture

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

The Markets

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Triumph Today

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Brief History

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Sales Profile 1959 -2016


25,000,000

20,000,000

15,000,000

10,000,000

5,000,000

Starting TOC
1989

Total Sales 1959 - 2016

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

The Journey with TOC


Key milestones on the journey:
1989 Manual DBR
1993 - Implementing Disaster - the SW package
1999 - Upgrading Disaster Replenishing Internal Buffers
2004 Lack of Subordination
2007 - Government Contracts and A&D Projects
2010 Implementing Symphony for Dowlais plant
2011 The New Triumph

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

1/1/1978
1/1/1979

Starting TOC
1989

1/1/1980
1/1/1981
1/1/1982
1/1/1983

1/1/1985
1/1/1986

1/1/1988
1/1/1989
1/1/1990
1/1/1991
1/1/1992
1/1/1993
1/1/1994
1/1/1995
1/1/1996
1/1/1997

1/1/1999
1/1/2000

1999

1/1/1998

1/1/2002
1/1/2003
1/1/2004

1/1/2006

1/1/2008
1/1/2009
1/1/2010

1/1/2012
1/1/2013
1/1/2014
1/1/2015
1/1/2016

2011

1/1/2011

2010

21st International Conference of the


TOC Practitioners Alliance - TOCPA

1/1/2007

2007

1/1/2005

2004

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1/1/2001

Sales Profile 1979 -2016


with TOC Milestones

1/1/1987

1989 1993

Total Sales 1959 - 2016

1/1/1984

The Introduction of TOC


April 1989 TOC presentation at Merthyr Tydfil
Recognizing the need Shorter Lead Time and
delivery consistency
Summer 1989 - Jonah Program (JP) 2 Directors
- Production and Finance
Implementing DBR
Production and Logistics managers to JP

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

1/1/1978
1/1/1979
1/1/1980

Year with a Loss

1/1/1981
1/1/1982
1/1/1983

1/1/1985

1/1/1987

TOC
1989

1/1/1988
1/1/1989
1/1/1990
1/1/1991

93

1/1/1992
1/1/1993
1/1/1994
1/1/1995
1/1/1996
1/1/1997
1/1/1998

99

1/1/1999
1/1/2000

1/1/2002
1/1/2003

04

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1/1/2001

1/1/2004
1/1/2005
1/1/2006

07

1/1/2008
1/1/2009

10

1/1/2010
1/1/2011
1/1/2012
1/1/2013
1/1/2014
1/1/2015
1/1/2016

11

21st International Conference of the


TOC Practitioners Alliance - TOCPA

1/1/2007

Sales Profile 1979 -2016


Good Years and Bad Years

1/1/1986

87

Total Sales 1959 - 2016

1/1/1984

The Link to TOC Biography


The evolution of TOC within Triumph reflects the evolution
of TOC globally
Triumph:
Openness to own problems and challenges
Willingness to check what TOC had to offer
TOC:
1986 - TOC and the 5 steps of focusing
1987 Jonah program (based on GSim)
Capacity Constraint and Market Constraint
1991 - The move to TP Thinking Processes (any constraint)
1991-3 Developing Disaster S/W for managing production
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TOC Practitioners Alliance - TOCPA

Starting with Production


Production needed a change: Shorter LT and Reliability
Before 1980 QLT = 12-20 weeks
1980 QLT = 6 weeks
1989 Sales announced 7 days LT for high runners
Implementing DBR

Support by the Finance Director - Throughput Accounting


Measurement and Bonuses
Results and Challenges in production
Yes, the Constraint moved to the Market

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

The Green Curve


From 1983 it became apparent that OPT could assist in
achieving improved performance in a short time, but
thereafter the system went into financial stagnation.
This was recorded in The Goal,
The constraint moved from production (capacity) to the
Market
To address the market constraint - TOC recommended to
capitalize on the improved logistical performance.
But, in reality - the expansion of TOC from production to
marketing and sales was not that easy

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

1990 Increased fierce


competition

Currency Crash of the Pound versus the Euro


The main competitor had significant export
They launched price war
Triumph was squeezed between two major players
The company was heading to a real trouble
Marketing could not come with any ideas to increase sales.

At the same time production and logistics continued to


improve there performance trying to support by having
outstanding service.
That raised the need for a better IT System to manage
Production and Logistics
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21st International Conference of the


TOC Practitioners Alliance - TOCPA

A Software called Disaster

TOC started with OPT (1975) Creative Output


In 1986 Eli Goldratt stopped the selling of OPT - no
more software.
Apparently Jonahs needed software to manage their
production
AGI built a separate unit to develop, market and service a
newly built software (less complicated than OPT)
Eli Called it Disaster (for educational reasons)

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Implementing Disaster
1993 Development Partners
The Drum was given to the Assembly (based on Due Date
for loading trucks)
Daily material release used the Rope (4 days)
Bonus scheme based on full trucks dispatched on time.
Worked exceptionally well but obsolete itself.
1999 - Introducing replenishment buffers to create instant
availability for high speed items:
FG
Component store before painting
After Blanking
Worked well for production but had NBRs with Wholesalers
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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Necessary but not sufficient


The Improved performance kept the company alive but in
continued struggle for survival
The Market is and has been for the last 25 years the prime
constraint of the company
The core problem of the company is not the constraint. It is
the conflict that prevent addressing the constraint.
There was no Silver bullet for Triumph.
The competition was too strong and Triumph missed the train
during the late 1980s. The gap was too big to close.
There were two conflicting approaches:
1. Demand production to reduce cost
2. Develop ideas that can increase sales
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21st International Conference of the


TOC Practitioners Alliance - TOCPA

The sad reality of not


sorting out a core problem

You can ignore the core problem


but the core problem will not
ignore you

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

2004 Lack of Subordination

The company desperately needed sales


Senior Management focused 100% on Sales
Production was left to run on their own
There was lack of subordination to the principles of
managing the flow the TOC way.
There was cheating on the material release
There was pursue of local optima such as Batching
Buffer Management was just chasing out blacks, no POOGI
The culture of production management turned into bullying
All lead to deterioration of the outstanding DDP

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

2004 - 2015
The 9/11 caused a major collapse in the market
Need to develop a full direction for the company to get
more sales
Developing of the sales process
Exploring Export
Developing the Government Sales
Developing new line for the A&D segment
While sales grow the sales process was allowed to take
second place and eventually failed.
2012 starting to implement a sales process (adapted
from Balliistix) that has started to work in 2014/5
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21st International Conference of the


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The major learning from


the journey
Building the operational excellence has been not easy but
achievable.
Lack of ideas what to do when the constraint moved to the
market.
For over ten years the company exploited every idea and
opportunity to address the market constraint.
Eventually, the company has developed its own sales
machine. It has started bringing in more sales.
An important mindset change: stop fighting with the
competitor, focus on what you can do to address the
market constraint.

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

The major learning from


the journey

While the market constraint hit badly, there was no internal


agreement on the way ahead.
TOC contributed significantly to the company and to
management:
Improved Logistical performance
Bringing simplicity to the complex environment of the T
plant
Creating a simple and practical language
Provided the focus for outstanding performance (LT and
accuracy of delivery)
Actually, the improved production salvaged the company
from going under.

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

90,000

80,000

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0
1/1/1983
1/1/1984
1/1/1985
1/1/1986

1/1/1989
1/1/1990
1/1/1991
1/1/1992
1/1/1993
1/1/1994
1/1/1995
1/1/1996
1/1/1997
1/1/1998
1/1/1999
1/1/2000

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1/1/2001
1/1/2002
1/1/2003
1/1/2004
1/1/2005
1/1/2006
1/1/2007

21st International Conference of the


TOC Practitioners Alliance - TOCPA

1/1/2008
1/1/2009
1/1/2010
1/1/2011
1/1/2012
1/1/2013
1/1/2014
1/1/2015
1/1/2016

Major KPIs of the Journey

1/1/1988

Annual sales per employee 1983 - 2016

1/1/1987

Major KPIs of the Journey


Labour cost as %age of sales 1962 - 2016
40%

35%

30%

25%

20%

15%

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

Major KPIs of the Journey


Stock Values 1959 - 2016
3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

500,000

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

The New Triumph - 2011


Sales 2012-2016
22,000,000

20,000,000

18,000,000

16,000,000

14,000,000

12,000,000

10,000,000
1/1/2012

1/1/2013

1/1/2014

1/1/2015

1/1/2016

Sales 2012-2016

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21st International Conference of the


TOC Practitioners Alliance - TOCPA

The New Triumph - 2011


Profit/Loss 2012 - 2016
800,000

700,000

600,000

500,000

400,000

300,000

200,000

100,000

0
1/1/2012

1/1/2013

1/1/2014

1/1/2015

1/1/2016

-100,000

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21st International Conference of the


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What is next?
There are more things needed to be done:
Stock Management
Improving Distribution Reduce Lead Time
Production Planning and Control in the
Dowlais Plant
Continuing to Invest in production process
Expanding into China

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21st International Conference of the


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The TOC Perspective


the Key Learnings
Build Capitalize - Sustain
TOC Needs: capability, willingness and
confidence
The determinism to continue to fight for
keeping the company alive.
Use whatever is available in the TOC
knowledge and experience to achieve the
objective

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21st International Conference of the


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