STRATEGIC PLANNING

IN PHARMACY OPERATIONS
Group 2

Planning In General
In the broadest sense, planning represents
the purposeful
organization to

efforts taken by an

maximize its

future success.

Type

Purpose

Characteristics

Strategic
Planning

To ensure that the organization is

doing the right things.

Long term (5-20 yrs); scope includes

all aspects of the org; external
viewpoint.

Operational
Planning

To ensure that the organization is Short term (1-5 yrs); scope is specific
prepared to perform the
to the immediate actions that need
immediate tasks and objectives to be taken to move the org forward;
to meet the goals and strategy.
internal viewpoint.

Business
Planning

To determine the feasibility of a

specific business program.

Short term; used to make decisions

to start, expand, or terminate a
business.

Resource
Planning

To ensure the resources

necessary to achieve the goals
and strategy of the org.

Midterm (1-10 yrs); scope is specific

to the resources defined in the plan;
internal viewpoint.

Organizational
Planning

To ensure that an org is

organized appropriately to meet
the challenges in the future.

Midterm; scope is specific to the

structural aspects of the org; internal
viewpoint.

Contingency
Planning

To provide a fallback opt or

Short to long term (1-20 yrs); scope
direction should the original
is specific to the particular situation
strategy of the org fail/something that may occur; internal and external
unexpected occurs.
viewpoint.

Steps in the Planning Process

Define the planning
process to a
singular purpose
(vision/mission)

Assess the current

situation

Establish goals

Identify strategies
to reach those
goals

Establish objectives
that support
progress toward
these goals

Define
responsibilities and
timelines for each
objective

Write and
communicate the
plan

Monitor progress
toward meeting
goals and
objectives

Strategic Planning

Strategic planning has been defined as the

process of selecting an organizations

goals, determining the policies and

programs (strategies) necessary to
achieve specific objectives en route to
those goas, and establishing methods
necessary to ensure that the policies and
strategic programs are implemented
(Steiner, Miner, and Gray, 1982).

The purpose of strategic planning?

To ensure that the organization is
doing the right things now and in

the future.
Strategic Planning addresses what business the
organization is in or ought to be in and helps to
determine long-term goals for the organization.

VISI DAN MISI

No 3 - 4

VISI
VISI
adalah
pandangan
tentang ingin menjadi apa suatu
organisasi di masa mendatang.
Selain itu, visi juga dapat
didefinisikan sebagai bagaimana
suatu organisasi tersebut ingin
dipandang oleh masyarakat.
Visi
dimaksudkan
untuk
memotivasi
pegawai
agar
berjuang untuk sesuatu yang
lebih baik

VISI (CONTOH)
Membuat semua
pegawai
berkeinginan
menjadi Pelayan
Kesehatan yang
Terbaik

To be the best
health system in
America. (Baptis
Health Care)
Bagaimana
saya
seharusnya?

Apa yang
harus
dicapai?

MISI
MISI adalah tujuan dari suatu
perusahaan. Misi menunjukkan tentang apa
perusahaan tersebut dan apa yang dikerjakan.
Misi merupakan perwujudan pelaksanaan
untuk mencapai visi.

Sebuah Misi Harus:

Memberikan perbedaan atau inovasi baru
dibandingkan perusahaan lain yang menjual
suatu produk atau jasa yang sama.
Sesuai dan mendukung Visi
Terkadang beberapa organisasi tidak hanya
mencantumkan apa yang dikerjakan namun
juga bagaimana mereka mengerjakan hal
tersebut yang menunjukkan perbedaan
essensial dari perusahaan lain

MISI
Sasaran dari Misi ini adalah
menumbuhkan Sense of Purpose baik dari
penyedia layanan maupun konsumen,
sehingga konsumen akan mengaharapkan
pelayanan
yang
terpercaya
dan
komperhensif. Hal ini membuat para
pegawai juga harus bekerja keras untuk
menyediakan pelayanan yang diharapkan
oleh konsumen.

MISI
Wyeth Pharmaceutical Company
We bring to the world pharmaceutical abd health care products that improve
lives and deliver outsatanding value to our customer and shareholders

Konsumen dan Pemegang Saham

Akan memiliki ekspektasi yang pelayanan dan keuntungan yang tinggi dari
perusahaan tersebut

Wyeth Pharmaceutical Company

Semua pegawai harus selalu bekerja keras untuk memenuhi harapan dan kepercayanaan
konsumen (Sense of Purpose Pegawai) sehingga konsumen akan terus bergantung pada
perusahaan tersebut karena pelayanannya yang reliable (Sense of Purpose Konsumen)

Perbedaan Pernyataan Visi dan Misi

Vision statement
Sesuatu yang ingin dicapai di
Menyatakan: masa depan (what we believe
we can be)

Mission statement

Tujuan atau alasan

eksistensi organisasi (why
we exist / what we believe
we can do)

Waktu

Masa depan

Masa kini

Sifat

Menginspirasi dan
memotivasi untuk berusaha
lebih keras lagi.

Mendefinisikan apa yang

harus dikerjakan saat ini.

Contoh
Toyota:

We deliver outstanding
automotive products and
Most respected and admired
services to our customers,
company.
and enrich our community,
partners and environment.

Process of Strategic Planning

Postplanning
Phase
Planning
Phase
Preplanning
Phase

Preplanning Phase
Planning for the planning

Define : objectives of the planning

efforts & procedures that will be used
to accomplish them.

Who should be involved, where the

planning process will occur, how much
time will be allotted to the effort?

Planning Phase
Relationship between vision, goals, objectives, strategy, and mission.

Vision
Goal #1

Goal #2

Goal #3

Objective #1C
Objective #1B
- Tasks
- Tasks
Objective #1A
Present

Time

Adapted from Coke, 2001

Postplanning Phase

Communicating the plan

Implementing the plan

Monitoring progress

Barriers and Limitations to Planning

Barriers

Limitations

Failure to commit
Interpersonal issues
Lack of planning skills
Failure to plan far enough
Constantly changing
environment
Failure to implement
Failure to monitor progress
Lack of support

Planning is guesswork
Involved risks that are
unpredictable and
unavoidable
Poor data = Poor strategy
Implementation of the plan