Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
2014
Certificate
This is to certify that Avinash Dudey pursuing BBA 4thSemester from this Institute
has prepared the Research project report entitled A study on photo copier
machine in Ghazipur in partial fulfillment of the requirements of the degree of
Bachelor of Business Administration from V.B.S. Purvanchal University, Jaunpur,
for the session of 2013-14.
This report is based on bona fide research undertaken by Avinash Dudey under my
supervision during the course of fourth semester and fulfills the requirements of
regulations relating to the nature and standard of B.B.A. course of V.B.S.
Purvanchal University.
I recommend that this research project report may be sent for evaluation.
Assistant Professor,
Declaration
I, Avinash Dubey hereby declare that this survey project report entitled A
study on photo copier machine in Ghazipur has been prepared by me on the
basis of survey done during the course of my fourth semester of BBA programme
under
the
supervision
of
Mr.
Karunendra
Pratap
Singh,
(Assistant
Avinash Dubey
BBA IV Semester
Department of Business Administration
Technical Education & Research Institute
P.G. College Ghazipur
Index of Contents
Preface
Acknowledgement
CHAPTER -1
Introduction to the topic
Objective
Importance
Scope
CHAPTER-2
Research Methodology
CHAPTER-3
Data Analysis & Interpretation
CHAPTER-4
Finding
Recommendations
CHAPTER-5
Conclusion
Limitation
Annexure ( Questionnaires )
Bibliography
PREFACE
The first real insight of an organization for management student comes only during his
preparation of project work because student first interacts with real practical work. This is first
introduction to industry and its working. This project work synthesize the theoretical concept
learn in the class room and its practical orientation in organization.
In my project I have studied the A study on photo copier machine in Ghazipur.
The First chapter deals with the introduction of the topic, it also describes the profile and
history of Photo copier machine.
In first chapter I have mentioned institute. This chapter also describes the organizational
structure of both the organization. The objective and need of research is also mentioned in
section of project work.
The Second chapter deals with research methodology. The process of carrying out the
whole research problem is defined in it. It contains information about the objectives of the
research, methods of data collection, sampling and sample design.
Third chapter is data analysis and interpretation. This is the most important section of the
project work. This section contains the analysis of all the data collected so far and they are
interpreted to produce the final conclusion. It contains all the tables and charts which depicts the
result.
Chapter four contains the finding and recommendation of the research. This is based on
the data analyzed and interpreted in the previous chapter. This is the most important section of
the research report for a report is evaluated on the validity ad correctness of findings.
Chapter five depicted conclusion which concludes the whole report, that is, gives a brief
description of the process employed so far. And later chapters contain bibliography. Which
describes the list of sources from where the matter and information is collected? It contains the
list of books, authors, web sites use etc.
Avinash Dubey
B.B.A. IV Sem.
Acknowledgement
Many thanks to the God, who has sent me on this earth and by mercy of him, I would be
able to accomplish this research.
A person who has always encouraged me towards positive and used to say Nothing can
be impossible if you are working hard with heart and soul. The Word regard is very small
for him and I dont know what word will be appropriate for him, that person is my elder Brother
Mr. Amit Dubey
I express my deep sense of gratitude and regards to Mr. Karunendra Pratap Singh
(Lecturer, Dept. of management studies, T.E.R.I., P.G. College affiliated to Veer Bahadur
Singh Purvanchal University) under whose guidance I completed this project, I am thankful to
her valuable guidance, gentle encouragement and pains she took in guiding me throughout the
study.
Some of my Friend, Aditya and Gopal whose suggestion for what is Right or Wrong
has shown my aim and objectives of life.
Again, I heartily express my regard to all the above person mentioned and pray to the
God May live them long.
Avinash Dubey
BBA 4th Sem.
Chapter -1
Introduction
Introduction
A photocopier (or copier) is a machine that makes paper copies of documents and other visual
images quickly and cheaply. Most current photocopiers use a technology called xerography, a dry
process using heat. (Xerographic office photocopying was introduced by Xerox, in the 1960s,
and over the following 20 years it gradually replaced copies made by Verifax, Photostat, carbon
copy mimeograph machines, and other duplicating machine. The prevalence of its use is one of
the factors that prevented the development of the paperless office heralded early in the digital
revolution Photocopying is widely used in business, education, and government. There have been
many predictions that photocopiers will eventually become obsolete as information workers
continue to increase their digital document creation and distribution, and rely less on distributing
actual pieces of paper. In 1937, Bulgarian physicist Georgi Nadjakov found that, when placed
into an electric field and exposed to light, some dielectrics acquire permanent electric
polarization in the exposed areas. That polarization persists in the dark and is destroyed in light.
Chester, the inventor of photocopying, was originally a patent attorney, as well as a part-time
researcher and inventor.
His job at the patent office in New York required him to make a large number of copies of
important papers. Carlson, who was arthritic, found this to be a painful and tedious process. This
motivated him to conduct experiments with photoconductivity. Carlson used his kitchen for his
"electro photography" experiments, and, in 1938, he applied for a patent for the process. He
made the first photocopy using a zinc plate covered with sulfur. The words "10-22-38 Astoria"
were written on a microscope slide, which was placed on top of more sulfur and under a bright
light. After the slide was removed, a mirror image of the words remained. Carlson tried to sell his
invention to some companies, but failed because the process was still underdeveloped. At the
time, multiple copies were most commonly made at the point of document origination, using
carbon paper or manual duplicating machines, and people did not see the need for an electronic
machine. Between 1939 and 1944, Carlson was turned down by over 20 companies, including
IBM and General Electricneither of which believed there was a significant market for copiers.
In 1944, the Battelle Memorial Institute, a non-profit organization in Columbus, Ohio, contracted
with Carlson to refine his new process. Over the next five years, the institute conducted
experiments to improve the process of electro photography.
In 1947, Haloid Corporation (a small New York-based manufacturer and seller of photographic
paper) approached Battelle to obtain a license to develop and market a copying machine based
on this technology. Haloid felt that the word "electro photography" was too complicated and did
not have good recall value. After consulting a professor of classical language at Ohio State
University, Haloid and Carlson changed the name of the process to "Xerography," which was
derived from Greek words that meant "dry writing." Haloid called the new copier machines
"Xerox Machines" and, in 1948, the word "Xerox" was trademarked. Haloid eventually changed
its name to Xerox Corporation. In 1949, Xerox Corporation introduced the first xerographic
copier called the Model A. Xerox became so successful that, in North America, photocopying
came to be popularly known as "xeroxing." Xerox has actively fought to prevent "Xerox" from
becoming a genericized trademark. While the word "Xerox" has appeared in some dictionaries as
a synonym for photocopying, Xerox Corporation typically requests that such entries be modified,
and that people not use the term "Xerox" in this way. Some languages include hybrid terms, such
as the widely used Polish term kserokopia ("xerocopy"), even though relatively few photocopiers
are of the Xerox brand.In the early 1950s, Radio Corporation of America (RCA) introduced a
variation on the process called Electrofax, whereby images are formed directly on specially
coated paper and rendered with a toner dispersed in a liquid. During the 1960s and through the
1980s, Savin Corporation developed and sold a line of liquid-toner copiers that implemented a
technology based on patents held by the company.
Prior to the widespread adoption of xerographic copiers, photo-direct copies produced by
machines such as Kodak's Verifax were used. A primary obstacle associated with the prexerographic copying technologies was the high cost of supplies: a Verifax print required supplies
costing USD $0.15 in 1969, while a Xerox print could be made for USD $0.03 including paper
and labor. At that time, Thermo fax photocopying machines in libraries could make letter-sized
copies for USD $0.25 or more (at a time when the minimum wage for a US worker was USD
$1.65).There are many brnads of photocopier machines available in market, but Xerox is leadinf
brand in photocopier market.
COMPANY OVERVIEW
Address:
800LongRidgeRoad
Stamford, Connecticut06904
U.S.A.
Telephone: (203) 968-3000
Toll Free: 800-828-6396
Fax: (203) 968-4312
http://www.xerox.com
Statistics:
Public Company
Incorporated: 1906 as The Haloid Company
Employees: 91,400
Sales: $18.17 billion (1997)
Revenue: US$17.2 billion(2007)
Stock Exchanges: New York Midwest Boston Cincinnati Pacific Philadelphia London Basel
Berne Geneva Lausanne Zrich.
Ticker Symbol: XRX
C.E.O. - Anne M. Mulcahy
SICs: 3577 Computer Peripheral Equipment, Not Elsewhere Classified; 3579 Office Machines,
Not Elsewhere Classified; 5044 Office Equipment; 7374 Computer Processing & Data
Preparation Services; 7375 Information Retrieval Services; 7379 Computer Related Services,
Not Elsewhere Classified. Xerox Corporation (NYSE: XRX; name pronounced /zirks/) is a
global document management company which manufactures and sells a range of color and
History
The Xerox 914 was the first one-piece plain paper photocopier, and sold in the thousands. Xerox
was founded in 1906 in Rochester, New York as "The Haloid Company", which originally
manufactured photographic paper and equipment. The company subsequently changed its name
to "Haloid Xerox" in 1958 and then simply "Xerox" in 1961. The company came to prominence
in 1959 with the introduction of the Xerox 914, the first plain paper photocopier using the
process of xerography developed by Chester Carlson. The 914 was so popular that by the end of
1961, Xerox had almost $60 million in revenue. By 1965, revenues leaped to over $500 million.
Before releasing the 914, Xerox had also introduced the first xerographic printer, the "Copyflo"
in 1955. The company expanded substantially throughout the 1960s, making millionaires of
some long-suffering investors who had nursed the company through the slow research and
development phase of the product. In 1960, the "Wilson Center for Research and Technology"
was opened in Webster, New York, a research facility for xerography. Then in 1961, the company
changed its name to "Xerox Corporation". Xerox common stock (XRX) was listed on the New
York Stock Exchange in 1961 and on the Chicago Stock Exchange in 1990. In 1963, Xerox
introduced the Xerox 813, the first desktop plain-paper copier, bringing Carlson's vision of a
copier that could fit on anyone's office desk into a reality. Ten years later in 1973, a color copier
followed.
In 1969, Xerox acquired Scientific Data Systems [SDS], and produced the Sigma line of 32-bit
mainframe computers in the 1960s and 1970s. The laser printer was invented in 1969 by Xerox
researcher Gary Starkweather by modifying a Xerox copier. This development resulted in the
first commercially available laser printer, the Xerox 9700, being launched in 1977. Laser printing
eventually became a multi billion dollar business for Xerox. Archie McCardell was named
president of the company in 1971. During his tenure, Xerox introduced its first color copier.
During McCardell's reign at Xerox, the company announced record revenues, earnings and
profits in 1973, 1974, and 1975. John Carrol became a backer, later spreading the company
throughout North America. Following these years of record profits, in 1975 Xerox resolved an
anti-trust suit with the Federal Trade Commission (FTC), which at the time was under the
direction of Frederic M. Scherer. The Xerox consent decree resulted in the forced licensing of the
company sentire patent portfolio, mainly to Japanese competitors. This action marked the start
of an activist approach to managing competition by the FTC and U.S. Department of Justice
(DOJ). It resulted in the forced licensing of tens of thousands of patent from some of America's
leading companies, including IBM, AT&T, DuPont, Bausch & Lomb, and Eastman Kodak.
Within four years of the consent decree, Xerox's share of the U.S. copier market dropped from
nearly 100% to less than 14%. Between 1950 and 1980 Japanese companies consummated more
than 35,000 foreign licensing agreements, mostly with U.S. companies, for free or low-cost
licenses made possible by the FTC and DOJ.
In 1970, under company president Charles Peter McColough, Xerox opened the Xerox PARC
(Xerox Palo Alto Research Center) research facility. The facility developed many modern
computing technologies such as the mouse and the graphical user interface (GUI). From these
inventions, Xerox PARC created the Xerox Alto in 1973, a small minicomputer similar to a
modern workstation or personal computer. This machine can be considered the first true personal
computer, given its versatile combination of a cathode-ray-type screen, mouse-type pointing
device, and a QWERTY-type alphanumeric keyboard. But the Alto was never commercially sold,
as Xerox itself could not see the sales potential of it. In 1979, several Apple Computer
employees, including Steve Jobs, visited Xerox PARC, interested in seeing their developments.
Jobs and the others saw the commercial potential of the GUI and mouse, and redirected
development of the Apple Lisa to incorporate these technologies. In 1980, Steven Jobs invited
several key PARC's researchers to join his company in order that they would be able to fully
develop and implement their ideas.
The Xerox Alto workstation was developed at Xerox PARC. Xerox later released a similar
system to the Alto, the Xerox Star in 1981 as a workstation. It was the first commercial system to
incorporate various technologies that today have become commonplace in personal computers,
including a bit-mapped display, a window-based GUI, mouse, Ethernet networking, file servers,
print servers and e-mail. The Xerox Star, despite its technological breakthroughs, did not sell
well due to its high price, costing $16,000 per unit. A typical Xerox Star-based office would have
cost $100,000.In the mid 1980s, Apple considered buying Xerox; however, a deal was never
reached. Apple instead bought rights to the Alto GUI and adapted it into to a more affordable
personal computer, aimed towards the business and education markets. The Apple Macintosh
was released in 1984, and was the first personal computer to popularize the GUI and mouse
amongst the public.The company was revived in the 1980s and 1990s, through improvement in
quality design and realignment of its product line. Development of digital photocopiers in the
1990s and a revamp of the entire product range essentially high-end laser printers with attached
scanners which were able to be attached to computer networks again gave,Xerox a technical
lead over its competitors. Xerox worked to turn its product into a service, providing a complete
"document service" to companies including supply, maintenance, configuration, and user
support. To reinforce this image, the company introduced a corporate signature, "The Document
Company" above its main logo and introduced a red "digital X". The "digital X" symbolized the
transition of documents between the paper and digital worlds. In 2000, Xerox acquired Tektronix
color printing and imaging division in Wilsonville, Oregon, for US$925 million. This led to the
current Xerox Phaser line of products as well as Xerox solid ink printing technology. In
September 2004, Xerox celebrated the 45th anniversary of the Xerox 914. More than 200,000
units were made around the world between 1959 and 1976, the year production of the 914 was
stopped. Today, the 914 is part of American history as an artifact in the Smithsonian Institution.
Xerox's turnaround was largely led by Anne M. Mulcahy, who was appointed president in May
2000, CEO in August 2001 and chairman in January 2002.[8] Mulcahy launched an aggressive
turnaround plan that returned Xerox to full-year profitability by the end of 2002, along with
decreasing debt, increasing cash, and continuing to invest in research and development. In
November, 2006 Xerox completed the Acquisition of XMPie Press Release. In October 2008,
Xerox Canada Ltd. was named one of Greater Toronto's Top Employers by Mediacorp Canada
Inc., which was announced by the Toronto Star newspaper. On May 21, 2009 it was announced that
Ursula Burns would succeed Anne Mulcahy as CEO of Xerox as of July 1st, 2009 and hence would
become the first African American to head a company the size of Xerox.
1999
Integral part of Xerox Developing Markets Operations (DMO)
Business Restructuring successfully concluded
Xerox Management Model & the Managing For Results (MFR) process
revitalized
New Convenience Copier series engineered and launched by Rampur. 55%
National Integration achieved
Channels Premier Club for Extended Sales Promotion Agents
ISO 14001 Surveillance Audit successfully concluded
Outsourcing Servicing Agents (OSA) activity successfully initiated
Export Excellence Award won. First ever copier export to Iraq under UN Oil for
Food Program
Benchmark Asset Recovery in the Xerox world for fifth consecutive year
DMO Assessment rates XMC No. 1 in Digital & Network Knowledge. No. 2 in
Color.
XMC rated industry No. 1 in Customer Satisfaction for 5th consecutive year
New Document Solutions cut in for Telecom, Graphics Arts, Education, Banking
& Finance and Manufacturing
2000
Merger of Modi Xerox Limited & Modi Xerox Financial Services into Xerox
Document solutions for telecom, banking & finance, graphic arts, education,
manufacturing & government.
Industry No. 1 in overall Customer Satisfaction and service. Nationwide
distribution & reach.
Widespread coverage and strong dealer network for plug & play products and
supplies.
Benchmark Manufacturing & Supply Chain operations.
The First in industry to achieve ISO 9002 for Manufacturing and Marketing /
Customer Service Support.
It also endeavored to be among the first 10 companies in India to obtain ISO
14001 for complete environment management systems World class facility for
manufacture of copiers, consumables and parts.
It is also amongst the top 10 networked companies in India and has been adjudged
the most successful joint venture of the decade.
We are
Xerox Office
Production Services
Operations Groups
Latin America
Eastern Europe
Russia / CIS
India
Middle East and Africa
BUSINESS GROUP
Through its three business groups - Production Systems Group (PSG), New Office Group,
Consulting/Outsourcing business group - XIL caters to its three primary markets of high-end
production environments, networked offices (small to large) and document management
services.
Product of Xerox
New!
Print, copy with optional scan, fax, email
Best for everyday jobs in color or black and white
Color: up to 20 / 28 / 35 ppm
Black: up to 25 / 28 / 35 ppm
Maximum paper capacity: 5,140 sheets
New!
Print, copy, scan, email and optional fax
Choose flexible pricing plans to pay less for color pages
Cartridge-free solid ink technology
Best for high-volume color usage
Print and copy up to 50 ppm (with flexible print speeds from 38 to 85 ppm) on ColorQube 9203
Standard paper capacity: 3,300 sheets
Maximum paper capacity: 7,300 sheets
New!
Print, Copy, Scan, Fax (and Email on WorkCentre 3220)
Best for personal use or small workteams (1-5 users)
50-sheet Automatic Document Feeder
Speed: up to 24 / 30 ppm
Standard paper capacity: 250 sheets
Speed: up to 30 / 50 ppm
Advanced Multifunction
High-performance multifunction printers with advanced scan, fax, security, and accounting
solutions
Objective
Importance
Scope
Objective
To find out the factor which effect customer preference regarding photocopy machine?
To know the prospects and challenges related with the photo copy machine market.
Importance
The importance of a project report is following
The study will help to know that what additional features & what facilities should be
increase.
Scope
The scope of this project is the study the product quality and growth of the company. It covers a
wide range analysis of the company that what kind of product quality services has been provided
by the company, what are the qualities of products, what are the satisfaction level of the customer
by the of the company, working and promotional process of the company, How the company
satisfy the customer by its product.
This study also shed light on the relationship of company with customers. The study also covers
the behavioral pattern of company employees with the customer at the time of complains for any
product and how they provide service to them and satisfaction according to choice of photo copy
machines in Ghazipur.
The response of the centre towards the customer also covered in this study. After analysis the
researcher comes to know that the customer response centre gives good response to each and
every complaint and do its best of satisfy the customers by its service and products provided by
the photo copy machines in Ghazipur. After analysis the researcher comes to know that the recent
technologies and growth rate of photo copy machines in Ghazipur.
Chapter -2
Research Methodology
Research Methodology
`Research`
Research is a purposeful investigation. It is a scientific & systematic search for knowledge &
intimation on a specific topic research is use full & research objective can be achieved if it is
done in propose process
Methodology
The world methodology spell the meaning itself if the method used by the researches in
obtaining information. The data (information can be collected from primary sources & secondary
sources.) By primary data we mean data collected by researches himself for the first time to
collaborate the data which has previously not been used is known as primary data By secondary
data we mean the data collected from various published matters, a Magazine newspapers status
of previous research report etc. In other words we can say that the data which as already been
used your different purpose by different people is known as secondary Primary data can be
collected through questionnaire and personal interview as for as concern my research is limited
to dealers personality Secondary data are collected from the various books journals new
spapereditional expert suggestions web sites & internet & etc. Research is a common language
refers to a search of knowledge. Research is scientific & systematic search for pertinent
information on a specific topic, infect research is an art of scientific investigation. Research
Methodology is a scientific way to solve research problem. It may be understood as a science of
studying how research is doing scientifically. In it we study various steps that are generally
adopted by researchers in studying their research problem. It is necessary for researchers to know
not only know research method techniques
other questions are usually answered when we talk of research methodology concerning a
research problem or study. The project is a study where focus is on the following points:
RESEARCH DESIGNA research design is defined, as the specification of methods and procedures for acquiring the
Information needed. It is a plant or organizing framework for doing the study and collecting the
data. Designing a research plan requires decisions all the data sources, research approaches,
Research instruments, sampling plan and contact methods.
Research design is mainly of following types: 1. Exploratory research.
2. Descriptive studies
3. Experimental
EXPLORATORY RESEARCH
The major purposes of exploratory studies are the identification of problems, the more precise
Formulation of problems and the formulations of new alternative courses of action. The design of
exploratory studies is characterized by a great amount of flexibility and ad-hoc veracity.
DESCRIPTIVE STUDIES
Descriptive research in contrast to exploratory research is marked by the prior formulation of
specific research
research problem. Perhaps as a Result of an exploratory study, before the project is initiated.
Descriptive research is also characterized by a Preplanned and structured design.
EXPERIMENTAL DESIGN:-
A casual design investigates the cause and effect relationships between two or more variables.
The hypothesis is tested and the experiment is done. There are following types of casual designs:
I.
II.
III.
IV.
V.
VI.
VII.
B)
PRIMARY
SECONDARY
Published Sources
Govt. publication
Unpublished Sources
Mailed questionnaire
Private Publication
Research institute
PRIMARY DATA
These data are collected first time as original data. The data is recorded as observed or
encountered. Essentially they are raw materials. They may be combined, totaled but they have
not extensively been statistically processed. For example, data obtained by the peoples.
SECONDARY DATA
Following are the main sources of secondary data:
Official Publications.
Period of Study: This study has been carried out for a maximum period of 4 weeks.
Area of study: The study is exclusively done in the area of marketing. It is a process requiring
care, sophistication, experience, business judgment, and imagination for which there can be no
mechanical substitutes.
Sampling Design: The convenience sampling is done because any probability sampling
procedure would require detailed information about the universe, which is not easily available
further, it being an exploratory research.
Sample Procedure: In this study judgmental sampling procedure is used. Judgmental sampling
is preferred because of some limitation and the complexity of the random sampling. Area
sampling is used in combination with convenience sampling so as to collect the data from
different regions of the city and to increase reliability.
Sampling Size: The sampling size of the study is 100 users.
Simple Random Sampling A simple random sample gives each member of the population
an equal chance of being chosen. It is not a haphazard sample as some people think! One way
of achieving a simple random sample is to number each element in the sampling frame and then
use random numbers to select the required sample. Random numbers can be obtained using your
calculator, a spreadsheet, printed tables of random numbers, or by the more traditional methods
of drawing slips of paper from a hat, tossing coins or rolling dice.
done for every element in these groups or a sub sample of elements may be selected within each
of these groups.
Non Probability Sampling
It is also known as deliberate or purposive or judge mental sampling. In this type of sampling,
every item in the universe does not have an equal, chance of being included in a sample.
It is of following type:
Convenience Sampling
A convenience sample chooses the individuals that are easiest to reach or sampling that is done
easy. Convenience sampling does not represent the entire population so it is considered bias.
Quota Sampling
In quota sampling the selection of the sample is made by the interviewer, who has been given
quotas to fill from specified sub-groups of the population.
Judgment Sampling
Data Collection: - Data is collected from various customers through personal interaction.
Specific questionnaire is prepared for collecting data. Data is collected with more interaction and
formal discussion with different respondents and we collect data about investment pattern of
people by face to face contact with the persons from whom the information is to be obtained
(known as informants). The interviewer asks them questions pertaining to the survey and
collects the desired information.
Chapter 3
Data Analysis
&
Interpretation
Respondent (No.)
Canon
25
Ricoh
15
Sharp
20
Xerox
40
Analysis
After the survey the researcher found that100% respondent know about the loreal and
dove, 00% respondent dont know about the loreal and dove.
Interpretation
The above analysis shows that most of the respondent know about the loreal and dove.
Q2: Does brand name influence your purchasing behaviour while installing the photocopier
Machines?
Satisfaction level
Yes
Respondent (No.)
80
No
20
Analysis
After the survey the researcher found that100% respondent know about the loreal and
dove, 00% respondent dont know about the loreal and dove.
Interpretation
The above analysis shows that most of the respondent know about the loreal and dove.
Satisfaction level
Respondent (No.)
Disagree
25
No answer
15
Agree
60
Analysis
After the survey the researcher found that100% respondent know about the loreal and
dove, 00% respondent dont know about the loreal and dove.
Interpretation
The above analysis shows that most of the respondent know about the loreal and dove.
Q4: Does power consumption of machines is a considerable factor while choosing a machine?
Satisfaction level
Yes
Respondent (No.)
85
No
15
Analysis
After the survey the researcher found that100% respondent know about the loreal and
dove, 00% respondent dont know about the loreal and dove.
Interpretation
The above analysis shows that most of the respondent know about the loreal and dove.
Q5: The speed of a machine (ppm-paper per minute) is considerable factor while choosing a
Machine?
Satisfaction level
Disagree
Respondent (No.)
28
No answer
15
Agree
57
Analysis
After the survey the researcher found that100% respondent know about the loreal and
dove, 00% respondent dont know about the loreal and dove.
Interpretation
The above analysis shows that most of the respondent know about the loreal and dove.
Q6: Does other feature like MFD(multi function device) play a significant role when you
purchasing
photocopier machine?
Satisfaction level
Disagree
Respondent (No.)
35
No answer
15
Agree
50
Analysis
After the survey the researcher found that100% respondent know about the loreal and
dove, 00% respondent dont know about the loreal and dove.
Interpretation
The above analysis shows that most of the respondent know about the loreal and dove.
Respondent (No.)
15
No answer
10
Agree
75
Analysis
After the survey the researcher found that100% respondent know about the loreal and
dove, 00% respondent dont know about the loreal and dove.
Interpretation
The above analysis shows that most of the respondent know about the loreal and dove.
Respondent (No.)
20
No answer
10
Agree
70
Analysis
After the survey the researcher found that100% respondent know about the loreal and
dove, 00% respondent dont know about the loreal and dove.
Interpretation
The above analysis shows that most of the respondent know about the loreal and dove.
Chapter-4
Findings
Finding
Chapter-5
Conclusion
Conclusion
As it has been discussed, Today Xerography Industry has a very high growth potaional in market.
Post liberalization, the industry; institution has been growing at a rapid pace in terms of its assets
under management.
The study aimed at finding out the market shares of Xerox photocopier machine. It was found
that mostly organization prefer the Xerox photocopier machine, because the services, facilities of
MFD,power saving, print quality is better than other photocopier company machines. On the
behalf of this study the market of photocopier machine in India is bright.
The project analysis of the Ghazipur market is shown very clear picture that today Xerox is the
market leader of the Ghazipur market for better market creditability in comparison to other
photocopier company.
So if Xerox want to shown their strong presence in Ghazipur market. They should have better
creditability system, better services, best financial transaction, high margin growth. These are
some factor which help to Xerox in making leader of the Ghazipur market.
Suggestions
The Xerox photocopier. On the basis of survey done by me following are the some of points that
could be suggested to the dealer of the company so as to increase the sales of products.
On time delivery of the products is the important area that is to focused on.
Brand name of Xerox is very well known in Photocopier market and it is associated with
quality thus this has to be maintained in all spheres of the selling and marketing.
Another suggestion would be that Xerox should also encourage direct selling a part of
from depending fully on dealers.
There could be some changes in the products of Xerox according to consumer needs and
purchasing power of consumer.
There may be improvement in the after sales services of
Limitation
In the survey conducted all the due efforts are made with full effort and diligence but still their
might be some error due to the following reasons:
Human behavior is too complex to determine. So the information disclosed by them may
not be very accurate.
This survey is conducted on a very small sample size, so it might be possible that the
information given by such respondents may not match with the reply of the whole public
of ghazipur.
It might be possible that the answers given by the respondents are full of biasness.
QUESTIONNAIRE
DEAR RESPONDENT,
Myself Avinash Dubey Pursuing B.B.A at T.E.R.I. P.G. GHAZIPUR. I seek your
responses and kind co-operation for the purpose of successful of my survey project report.
THANK YOU
Avinash Dubey
B.B.A.4thsem
T.E.R.I. P. G. College Ghazipur
Name: ...
Age: ...
Address: Education:....
Gender:
Occupation: Monthly Income
(b) No
Q-2 On an average how much do you spend on personal care product each month?
(a) 0-500
(b) 500-1000
(c) 1000-1500
(d) 1500-2500
(c) Ingredients
Q-4 How do you determine the trust worthiness of the cosmetic brand you are using?
(a) Product origin
(b) Newspaper
(c) Leaflets
(d) Seminars
(d) Beauty
Q-7 Are you satisfied with the variety of brand availability in the market?
(a) Yes
(b) No
(b) Mall
(d) E-shopping
(b) Spokesperson
(c) Function
(d) Leaflets
Q-10 What kind of promotion would you attract you to buy skin care products the most?
(a) Newspapers
(c) Promoters
(b) Seminars
(d) Leaflets & TV comments
Bibliography
Websites:
a. www.xerox.com
b. Docutalk April 2002
c. www.xeroxmodicorp.com
Books:
C.R.Kothari- Research Methodology
K.Paneersalem- Research Methodology
Philip Kotler- Marketing
Magazines:
a. Business Week