Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
The Genesis
January 2014-Issue-II
Big Stories
TenyearsofManmohanSinghsrule:Amixedlegacy
Current Affairs
India
World
17
Sports
19
Business&Economy
21
DataMine:India:Majoreventsof2013
15
Cyberbuzz
25
Science&Technology
26
People
Faces:ChetanBhagat
16
BusinessBiography:MarissaMayer
24
10 years of Singh: 3
Manmohan
Singhs
press
conference, his only his third
in his close to decade-long
tenure as Prime Minister,
came when the ruling UPA
coalition is at its lowest point,
battered
by
a
slowing
economy, beset by scams and
scandals, and coming
Knowledge Corners
BookReview:ReimaginingIndiabyMcKinsey
27
GD:Gangulysresignationisappropriate
28
Crossword
29
Sudoku
29
Doyouremember?
30
CorporateKnowledgeQuiz
35
PointCounterpoint
48
GSLV-Soaring success 26
The GSLV-D5, powered by an
indigenous cryogenic engine,
effortlessly put the 1,982-kg
GSAT-14
communication
satellite into a perfect orbit
after 17 minutes of flight
following its launch from the
Satish Dhawan Space Centre
at Sriharikota in
Ahmedabad CO & Centre: 101, Suyojan Towers, Nr. Hotel President, Off. C.G. Road, Ph: 079 2646 4053 / 2642 0509
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Mumbai (4): Vashi: 022-65652221; Andheri (E): 022-65567788; Andheri (W): 022-65568888; Borivali: 022-65354535
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Rajkot: 3 floor, Kings, Opp Punjab Honda, Near G T Seth School, Kalawad road, Rajkot, Ph: 02813051475
Gandhi Nagar: 302, Swagat Rain Forest - I, Block A ,Nr. City Pulse, Gandhinagar, Ph: 079 - 23600050 / 3244 9313
Surat: UL/45-48, Pooja Abhishek, Opp S.P.B. College, Athwa Lines, Ph: 0261 - 313 4418
Bhopal: RMJ Educational Services, 174, Modi Complex, M P Nagar Zone II, Bhopal 462011; Ph: 0755 - 4009501
Jaipur: 302, Ganga Heights, Opp. Apex Mall, Lal Kothi, Tonk Road, Jaipur, Ph: 01414044315
Kanpur: 117/L/248 Naveen Nagar, Near Neer Ksheer Chouraha, Kakadeo, Kanpur 208025; Ph: 8808017100, 8808011100
Nothing will ever be attempted if all possible objections must first be overcome.
Samuel Johnson
www.endeavorcareers.com
January 2014-Issue-II
THE GENESIS
Manmohan Singhs press conference, his only his third in his close to decade-long tenure as
Prime Minister, came when the ruling UPA coalition is at its lowest point, battered by a slowing
economy, beset by scams and scandals, and coming off humiliating defeats in Assembly
elections in four states
Lows
Highs
Economy
The Prime Minister drew satisfaction from the point that
Indias economy grew faster on average during his time in
office than ever before in recorded history.
As finance minister 22 years ago, Singh deftly ushered in
reforms of a state-shackled economy that helped launch
years of rapid growth. The past decade has seen a decisive
change in the economic landscape of the country. Six
years of high growth, which helped fuel a record spending
spree on social sector schemes, have seen a dramatic and
real reduction in poverty.
Indias average economic growth rose to 7.7 per cent in
the 10-year (2004-05 to 2013-14) regime of the UPA
government despite two global slowdowns in this period.
Growth recorded in the previous decade was 6.2 per cent.
Agriculture growth rate has been rising consistently and
the sector expanded by 2.5 per cent and 3.7 per cent
during the 10th and 11th Five Year Plans, respectively.
Rural wages have tripled in the last year and thus
improving the purchasing power of majority of people in
villages.
The countrys GDP at the current price has increased
almost three times to Rs 100.28 lakh crore during the last
nine years from Rs 32.42 lakh crore in 2004-05.
January 2014-Issue-II
THE GENESIS
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Per capita inccome has riseen almost threee-fold duringg the
period. The per capita income has gone up
u to Rs 68,7447 in
2012 from Rs
R 24,143 in 2004. Per capita
c
incomee has
increased at an annual average
a
of neearly 20 per cent
during the lasst nine years, well above thhe consumer price
p
index during the same periood.
Singh arguedd that at leastt some of thee problems which
w
cost the Conggress heavily in the just-concluded elections,
notably inflaation, are ennmeshed in global econoomic
circumstancess no nationall government could have fully
addressed. But
B he failedd to mention that it wass the
international environment that also faccilitated the rapid
r
growth of UP
PAs first term
m. Critics saay Singh faileed in
his own speccial field of expertise.
e
Hee lost his zeal for
reforms as hee watched thee Congress president impoosing
4
faileed to react quuickly when the global tid
de turned andd
wheen the growth momentum began to falter.
Jan
nuary 2014-IIssue-II
THE GEN
NESIS
5
Singh claimed that UPAs re-election for the second term
showed that the voters absolved his government of
corruption allegations in the first term. According to an
editorial in the Business Standard he failed to apply the
same logic to BJPs Prime Ministerial candidate. In
asserting that someone who had presided over the
incidents of 2002 could not or should not be prime
minister, he seemed to forget that Modi had thrice won
the mandate of the people of Gujarat after that pogrom.
Indeed, Modi did better than the Congress by winning
thumping majorities.
If sins of commission and omission were washed away by
such electoral mandates, then surely the washing had been
done by Gujarats voters far more than the national
electorate had done for the UPA.
In Sonias shadow
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January 2014-Issue-II
THE GENESIS
January 2014-Issue-II
THE GENESIS
7
given facilities and support structures, rather than as
eyesores to be removed.
January 2014-Issue-II
THE GENESIS
Endeavor Careers
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Drream End
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AgustaW
Westland
d deal cancelled
8
A CAG
C
report inn August 20133 had said thaat the ministryy
had
d initially stipuulated that thee helicopters should
s
be ablee
to fly
f to an altituude of 6,000 m
metres (19,68
85 feet), whichh
meaant that AgustaWestland coould not com
mpete since thee
AW
W101 was certtified to fly onnly to 4,572 metres
m
(15,0000
feett).
Indiia took deliveery of three of the helicoptters before thee
deal stalled but thhe Defence M
Ministry spokeesman said thee
fatee of those aircrraft was unceertain.
www.endea
avorcareers..com
An
ndhra Re
eorganisa
ation Billl
Thee governor off the existing Andhra Prad
desh state willl
serv
ve as governoor of both succcessor states for
f a period too
be determined by
b the presiddent, proposes the bill foor
form
mation of Tellangana, and will have sp
pecial law andd
ordeer powers in Hyderabad.
H
Thee Andhra Pradesh Reorgannisation Bill 2013
2
provides
thatt the governorr will have sppecial responssibility for thee
secu
urity of life, liberty and property of all
a those whoo
resiide in Hyderaabad, which w
will be a comm
mon capital of
o
both
h the state for 10 years.
Thee 63-page bill was tabled inn Andhra Prad
desh Assemblyy
in Hyderabad
H
att the end of December 2013
2
after thee
pressident referred it under Arrticle 3 of thee constitutionn,
seek
king the assem
mblys opinionn by Jan 23, 2014.
2
Jan
nuary 2014-IIssue-II
THE GEN
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January 2014-Issue-II
THE GENESIS
10
Bharat Rang Mahotsav organised: The Bharat Rang Mahotsav, the annual theatre festival
organised by the National School of Drama (NSD), is back with its 16th edition and will showcase 71
plays from 17 Indian states and 6 countries. The festival was organised in New Delhi from January 4 to
19, 2014. This year we are aiming at reviving the identity of Indian theatre. We want quality over big
names, said Ratan Thiyam, Chairperson, NSD. As a parallel festival, Bharat Rang Mahotsav, for the
first time travelled to North East with six plays. Three international plays from Israel, Japan and Sri
Lanka and three Indian plays were performed in Imphal and Guwahati from January 9-16.
Justice Ganguly resigns as West Bengal Rights Panel Chief: Bowing to growing pressure
following allegations of sexual assault levelled against him by a law intern, Justice (retd) A K
Ganguly on January 6, 2014 stepped down from the post of chairman of the West Bengal Human
Rights Commission. The intern has alleged that Ganguly sexually harassed her at a five star hotel in
Delhi in December 2012. A three-member panel of apex court judges probing the allegations had
earlier indicted Ganguly of unwelcome behaviour. Known as an upright judge during his 18-year
tenure with various high courts and then the Supreme Court, Ganguly had given a number of
landmark verdicts including the cancellation of 122 2G licences granted by then telecom minister A.
Raja in 2008 due to financial irregularities.
CCTVs, GPS in public transport for womens safety: Stepping up measures for
womens safety across the nation, the government on January 2 approved a Rs 1,405crore project to track and monitor public transport and provide alarm buttons for alerting
authorities in 53 cities with more than a million in population. The project involves
setting up of closed circuit television (CCTVs) and using global positioning system
(GPS) to ensure safety and security of women and girls in distress. This is the first
project to be approved since setting up of the Nirbhaya Fund for women safety.
Government approves 58 new medical colleges: The government on January 2 cleared a
proposal to set up 58 new medical colleges in states with central assistance as well as upgradation of
district hospitals. This will lead to the creation of 5,800 more MBBS seats. At present, there are a
total of 381 medical colleges in the country with 49,918 MBBS seats registered with the Medical
Council of India, the apex medical regulator. The step is aimed at providing more doctors and
increasing the doctor-patient ratio which is currently low.
Shah Commission indicts Odisha for illegal mining: There was large scale illegal mining in Odisha from 200811, during which the government machinery collapsed and looked ineffective and helpless,
the Justice M B Shah Commission said on January 3. Expressing lack of confidence in state
police for carrying out a fair investigation, the Commission has recommended that all cases
pertaining to such mining be handed over to the CBI. In its 5-volume report, the Commission
has asked the state government to recover over Rs 59,203 crore from miners for unlawful
extraction of iron and manganese ores as early as possible.
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January 2014-Issue-II
THE GENESIS
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111
Lokpal Billl gets Presiidents asseent: The mucch-awaited Lookpal Bill haas got the asssent from
President Praanab Mukherjeee. The Bill was
w passed by the Rajya Saabha on Decem
mber 17 and bby the Lok
Sabha on Deecember 18. The
T movemennt for a Lokppal bill got stteam after thee agitation lauunched by
veteran sociaal activist Annna Hazare. The
T proposed anti-graft law
w provides foor a Lokpal oor national
ombudsman to
t investigate corruption chharges against public functio
onaries.
Govt.s caleendar showccases achievvements: Thee governments calendar foor 2014 with tthe theme Bhharat Nirman,
aim
med at spreadding the message of the flaagship program
mmes was lau
unched by thee
UP
PA in New Delhi
D
on Deceember 31. Thee theme of thhe calendar, brought
b
out byy
Diirectorate of Advertising
A
an
nd Visual Pubblicity (DAVP
P) is Bharat NirmanN
Sabkaa
hittt, Sabka Haq. Each month
h showcases an
a achievemennt of the UPA
A. The Januaryy
moonth displays the RTI Act while Februuary month sshows a pictu
ure of womenn
woorkers getting work from th
he governmennts Mahatma Gandhi Ruraal Employmennt
Guuarantee Act (MGNREGA)
(
) scheme. Praadhan Mantri Gram Sadak Yojana is thee
theme of Octoober while Noovember montth throws lighht on Direct Beenefits Transffer Scheme (D
DBT).
W
World
Zoroaastrian Cong
gress organ
nised in Mu
umbai: The four-day 10thh
World Zoroastrrian Congresss on the theeme Nurturinng Growth and
a
Affirmingg
Ideentity was organised
o
in Mumbai
M
from
m December 227 to 30. Inaaugurating thee
event, Presidennt Mukherjeee President expressed
e
cooncern over the decliningg
poopulation of the
t communitty that has produced
p
legeends like JRD
D Tata, Hom
mi
Bhhabha and Fieeld Marshal Sam
S
Manekshaaw. Zoroastrianism, which
h was once thee
relligion of milllions in pre-IIslamic Persiaa, now has leess than 140,000 followers
woorldwide and 1/3rd of this number
n
is ageed over 60. Thhe Centre laun
nched the Jiyoo
Parsi program
mme in 2013 to address this issue.
Jan
nuary 2014-IIssue-II
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12
EAG states have shown improvements on MMR: The eight Empowered Action
Group (EAG) States, which traditionally had very bad health indicators, have shown
remarkable achievements on maternal mortality ratio (MMR). Among these, Rajasthan has
shown an annual decline of 16 per cent, with its figures falling from 318 to 255.
Bihar/Jharkhand stands at 219 from 261, while 292 women still die in Uttar Pradesh from
pregnancy-related deaths for every 1,00,000 live births. This figure is 230 in Madhya
Pradesh/Chhattisgarh as against 269 in the 2007-09 survey. The Centre has launched
several schemes under the NRHM (National Rural Health Mission) for improving
reproductive and child health, including Janani Shishu Suraksha Karyakram, free transportation and focusing on
adolescent health.
Exams for state civil services officers for promotion to IAS: State civil services
officers will now have to face a Union Public Service Commission (UPSC) written test and
interview for their promotion to the three All India Services. Till now, the selection of state
services officers into the three All India Services (IAS, IPS and IFoS) was being done on the
basis of review of their seniority and Annual Confidential Reports (ACRs). A final merit list
shall be prepared taking into account all the marks obtained in four components written
examination, length of service, assessment of ACR and interview by all the candidates in
the zone of consideration, said the new rules released on December 24, 2013.
Congress ruled states to enact new Lokayukta legislation: Congress-ruled states will enact
Lokayukta legislations on the lines of the Centres Lokpal by February-end, a resolve aimed at
positioning the party strongly in the fight against corruption ahead of elections. It marks a significant
step in erecting anti-graft framework in states where, unlike the Centre, there has been no pressure
like the Anna Hazare agitation to force the hand of local governments. At a meeting with chief
ministers called by Congress Vice President Rahul Gandhi to discuss the issue of corruption on
December 27, all state heads agreed to bring the Lokayukta legislation mirroring Lokpal bill by
February 28. While the Lokpal bill passed by Parliament gives one year to states to bring their
Lokayukta legislation, it leaves the states free to decide on the nature of the ombudsman they want to have. Congress is
in power in Manipur, Mizoram, Assam, Karnataka, AP, Haryana, Himachal Pradesh, Uttarakhand, Maharashtra,
Arunachal Pradesh, Kerala and Meghalaya.
Indigenous cervical cancer screening device launched: India on December 23 launched its
first indigenously developed device for screening and early detection of cervical cancer, which kills
over 74,000 women in the country every year. Launching the low-cost AV-Magnivisualiser device
developed by Indian Council of Medical Research (ICMR), Union Minister of Health and Family
Welfare Ghulam Nabi Azad said it will help in early detection of cervical cancer among adolescent
girls and women, thus helping in save many lives.
CVC-led system to check corruption goes online: An information sharing system developed by the
Central Vigilance Commission to ensure global cooperation in checking black money and initiating anticorruption measures has gone online in December 2013. The Information Sharing and Analysis Against
Corruption (ISAAC), a knowledge management system, will facilitate exchange of information about
anti-corruption organisations, systems, procedures, practices and experiences among member
organisations across the world. It will also help in dealing effectively with transnational crimes and
check illegal proceedings or black money.
www.endeavorcareers.com
January 2014-Issue-II
THE GENESIS
13
Chairs to be set up in varsities after Nobel laureates: The government has announced
creation of chairs in the name of Nobel laureates in universities in the country to inspire the
younger generation excel in their area of work. The chairs will be named after Rabindranath
Tagore, C V Raman, Hargobind Khorana, Mother Teresa, C Chandrasekhar, Amartya Sen and
V Ramakrishnan, said HRD Minister M. M. Pallam said at the diamond jubilee celebration of
UGC in New Delhi on December 28, 2013. The Chairman of the UGC, Dr. Ved Prakash, said
the Commission is taking several steps to ease the constraints caused by the paucity of quality
faculty by engaging Recharge Programs and appointing contractual faculty. In other events, the
37th Indian Social Science Congress-2013 was organised at the Aligarh Muslim University in
Aligarh from December 27 to 31.
AAP wins floor test in Delhi State Assembly: The Aam Aadmi Party (AAP) passed the
floor test on a confidence motion in the Delhi State Assembly on January 2. Arvind Kejriwal
took oath as Chief Minister in New Delhi on December 28, promising a corruption-free
government and new style of governance without arrogance of power. A former revenue service
official, 45-year-old Kejriwal, who broke from Anna Hazares campaign for Lokpal and helped
AAP make a stunning debut in electoral politics winning 28 of the 70 seats, took the oath of
office and secrecy at a public ceremony in the historic Ramlila Maidan, the fast venue of the
anti-graft campaigners more than two years ago. Along with Kejriwal, six others took oath as
ministers administered by Lt Governor Najeeb Jung.
Tharoor is PETAs person of the year: Union Minister of State for HRD Shashi Tharoor has
been chosen as the Person of the Year by animal rights campaigner PETA (People for the Ethical
Treatment of Animals) for initiating steps for animal protection. Tharoor used the power and
prestige of his office to advocate for the protection of animals, a PETA release said in
Thiruvananthapuram on December 27. Tharoors efforts to help animals included writing a letter to
Health Minister Ghulam Nabi Azad urging him to implement non-animal methods of teaching in
medical courses.
German mathematician presented Indian Mathematics award: The
SASTRA-Ramanujan Award 2013 was presented to Peter Scholze, 25, from
Mathematics Institute, University of Bonn, Germany, at the Srinivasa Ramanujan Centre
of the Shanmugha Arts Science Technology and Research Academy (SASTRA)
University, at Kumbakonam, Tamil Nadu on December 22. The award was given to
him for his path-breaking contribution that lies at the interface of arithmetic algebraic
geometry and the theory of automorphic forms, and especially in the area of Galois
Representation, said a citation. The prize aimed at recognising exceptional talent in
mathematics is given to mathematicians below 32 years.
OTHER AWARDS: Mammen Mathew, Chief Editor of Malayala Manorama, was conferred with
the Lokmanya Tilak National Award for Excellence in Journalism, instituted by Kesari-Mahratta Trust,
in Pune on January 4. President Pranab Mukherjee gave the first Sunil Gangopadhyay Memorial Award
for excellence in Bengali literature to poets Nirendranth Chakravarty and Sankha Ghosh for the years
2012 and 2013 respectively in Kolkata on January 11.
Environment Minister Natarajan resigns: Minister of State with independent charge of
Environment and Forests, Jayanthi Natarajan resigned from the Union Council of Ministers on
December 21. Petroleum and Natural Gas Minister M. Veerappa Moily will hold additional charge
of the Environment Ministry. The resignation triggered speculation whether her exit was related to
the party work or due to reported complaints from industry that her ministry was holding up
environmental clearances to projects. The view gained further ground when Rahul Gandhi shared
the industrys concerns at a FICCI meet.
www.endeavorcareers.com
January 2014-Issue-II
THE GENESIS
14
Bimal Gurung takes oath as GTA chief: Setting aside separate statehood demand in
Darjeeling, Gorkha Janmukti Morcha (GJM) supremo Bimal Gurung on December 26 took oath
as the new Chief Executive of the Gorkhaland Territorial Administration (GTA), from where he
had resigned in July 2013. The GJM had been agitating for a Gorkhaland state carved out of West
Bengal following the Centres decision to create Telangana. But police crackdown on its
supporters and dissent among the people of the hills over regular shutdowns called by Gurung
forced the Morcha to backout from the stir.
Moolam Thirunal is new head of Travancore royal family: Moolam Thirunal Rama
Varma, nephew of late Uthradom Thirunal Marthanda Varma who passed away in December at the
age of 91, was installed as the new head of the Travancore royal family and the custodian of the Sree
Padmanabha Swami Temple in Thiruvananthapuram on January 3. Known as Sreepadmanabha
Dasas, the royal family and Padmanabha Swamy temple were in news with the discovery of
jewellery worth crores of rupees in the temple vaults in 2011.
New DGs appointed at NSG, CISF: Senior IPS officer J. N. Choudhury was appointed as
Director General of National Security Guard (NSG) while Arvind Ranjan took over as the DG of
Central Industrial Security Force (CISF). The NSG has specific tasks of undertaking special
counter-terror and counter-hijack operations. The CISF guards vital government installations
including airports and nuclear and aerospace facilities in the country. In Manipur, former Union
Home Secretary V K Duggal was sworn in as the new governor in Imphal on December 31 in the
presence of Chief Minister Okram Ibobi Singh.
Captain Gopinath joins Aam Aadmi Party: Exemplifying growing political activism of top
professionals and corporate figures, Captain Gopinath, who pioneered the low-cost airline business in
the country, joined the Aam Aadmi Party (AAP) in Bangalore on January 3. Stating that he had
always been politically active, Gopinath, who founded companies like Air Deccan, Deccan Charters
and Deccan 360, reminded that he had contested and lost 2009 Lok Sabha elections as an Independent
candidate.
Yuvraj to spread cancer awareness in schools: India discard Yuvraj Singh is organising a cancer
awareness programme for school children across the country through his initiative YouWeCan. The
campaign by the left-handed batsman, who himself had recovered from cancer in 2012 to play for the
country again, would cover over 2,000 schools across 26 towns and cities. YouWeCan is an initiative of
the Yuvraj Singh Foundation (YSF) in association with Khelnama, a community for sports lovers.
Farooq Sheikh passes away: Veteran actor Farooq Sheikh, best known for his memorable
performances in films like Garm Hawa, Shatranj Ke Khiladi, Chashme Buddoor, Umrao Jaan
and Bazaar, passed away in Dubai on December 28, 2013 at the age of 65. Born in Amroli in
Vadodara, Sheikh was trained as a lawyer but took to acting after failing to relate to his profession in
law. Theatre was something that he was already doing in college. Sheikh made his debut in Bollywood
with M S Sathyus 1973 Partition drama Garm Hawa where he played the youngest son of Balraj
Sahni. The movie is considered to be a pioneer of a new wave of Hindi art cinema. There was no looking back for Sheikh
after that as he created a space for himself in active parallel cinema world of that time with his nuanced performances.
Obituaries: Urdu journalist Ishrat Ali Siddiqui passed in Lucknow on January 2 at the age of
94. Senior leader of the CPI (M) and former Left Front Minister Sailen Sarkar (73) passed
away in Malda district on December 31. T.C. Narendran, internationally known insect
taxonomist and recipient of the E.K. Janaki Ammal National Award of the Ministry of
Environment and Forests passed away in Kozhikode on December 31 at the age of 69.
Renowned Kannada poet, writer and researcher G S Shivarudrappa, 87, recipient of the
Central Sahitya Akademi award, died in Bangalore on December 23. Veteran journalist and
former editor of The Statesman Pran Chopra passed away on December 22 at the age of 92.
www.endeavorcareers.com
January 2014-Issue-II
THE GENESIS
Endeavor Careers
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155
RECEN
NT BOOKS: Indias Risee as a Space Power by UR Rao; Business Czarinas by
b S.N. Charyy;
Betweenn the Lines by
b Kuldip Nayyar; Teasing Questions Exploring Diisconnects in Contemporaryy
India byy M. Hamid Ansari;
A
The Mouse
M
Merchaant Money in Ancient India by Arshiaa Sattar; How
w
to Make Enemies and Offend People by G. Sam
mpath; Afternnoon Girl M
My Khushwan
nt Memoir byy
Amrindeer Bajaj; Sahhir Ludhianvi The Peo
oples Poet by
b Akshay M
Manwani; I Swallowed
S
thee
MoonThhe Poetry of Gulzar by Saba
S
Mahmo
ood Bashir; A
Another Mans Wife by Manjul Bajajj;
Homeless on Google Earth by Muukul Kesavan
Paks objectioons over Indiaas project on Kishenganga dismissed: In
n a major relieef for India, Thhe Haguebased Internaational Court of
o Arbitration has rejected Pakistans
P
objjections by uppholding Indiaas right to
divert water from
f
the Kishhenganga River (Neelum River
R
in Pakistan) for poweer generation in Jammu
and Kashmir. The court agreed the 330 mw
m project inn Jammu and Kashmir
K
is a run-of-river
r
pllant within
the definitionn of the Indus Waters Treatty. It also acceepted Pakistan
ns demand foor uninterrupteed flow of
water.
K
Khobragade
returns: Dipplomat Devyanni Khobragadde flew back to New Delhi on January 100
affter a deal beetween the US
U and India in which shhe was indictted but grantted diplomaticc
im
mmunity from visa fraud chharges. India, meanwhile, expelled
e
an Am
merican diplo
omat of similaar
raank from Delhhi, in a sign off lingering bittterness betweeen the two coountries. Her return becamee
im
mminent after India rejectedd Americas request
r
to waiive Khobragaades immunitty, after whichh
shhe was askedd to exit the country. Kho
obragade wass on January 7 granted full
fu diplomaticc
im
mmunity after India transfeerred her to th
he Permanent Mission of Inndia to the United
U
Nationss.
Thhe diplomat now
n no longer enjoys immu
unity and that an arrest warrrant might be issued againsst
her if she landds in the US on
o a personal visit.
v
India, Mald
dives sign 3 MoU during President Yameens visit
v : India annd the Maldivves agreed
to amicably resolve all differences,
d
inncluding over cancellation of Indian com
mpany GMRss contract
to run Male International
I
A
Airport,
as Preesident Abdullla Yameen heeld talks with PM Manmohhan Singh
and the two sides inked thrree MoUs in New
N Delhi onn January 2. Th
he three MoU
Us inked were on health
cooperation, for
f extending manpower requirement of the Indira Gan
ndhi Memoriaal Hospital in Maldives
and one on allotment of ploot of land in New
N Delhi to the
t High Com
mmission of Maldives.
M
Jan
nuary 2014-IIssue-II
THE GEN
NESIS
16
Faces
Chetan Bhagat: The revolution man
His light-hearted fiction set in urban India in easy to understand language may not have
received critical acclaim but have brought enormous fame to the author.
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January 2014-Issue-II
THE GENESIS
17
Five new nations join UNSC as members: Five new countries joined the UN Security
Council (UNSC) as non-permanent members starting from the January 1 while Jordan on
January 2 assumed the rotating presidency of the Council for January 2014. Chad, Chile,
Jordan, Lithuania and Nigeria have begun their two-year term, replacing Azerbaijan,
Guatemala, Morocco, Pakistan and Togo. Prince Zeid Raad Zedi Al-Hussein, the
permanent representative of Jordan to the UN, took over the rotating council presidency
from Gerard Araud, the French UN ambassador who held the council presidency for the
month of December in 2013. The monthly UNSC Presidency rotates among council
members in the English alphabetical order of their names.
Obama signs bipartisan budget deal, annual defence bill: President Barack Obama on
December 26 signed a compromise budget that reduces the risk of another government shutdown.
The two-year US budget agreement, negotiated by Congress, and the National Defense
Authorization Act for fiscal 2104 were among seven pieces of legislation signed by Obama. The
US Senate passed the budget deal on December 18 to ease automatic spending cuts and reduce the
risk of a government shutdown. The budget accord set federal government spending levels for two
years. It ended, at least for the time being, three years of bitter bipartisan warfare over spending,
taxes and Obamas healthcare law that twice brought the nation to the brink of defaulting on its debt.
China loans Pakistan USD 6.5 billion for nuclear plants: China has
agreed to grant Pakistan USD 6.5 billion for two nuclear power plants being
constructed in Karachi as part of efforts to deepen bilateral civil nuclear
cooperation. Prime Minister Nawaz Sharif, during a special cabinet meeting
held in Islamabad on January 1 said China was providing a concessionary
loan for creating a generation capacity of 2,117 megawatts. Chinas nuclear
trade and cooperation with Pakistan has caused significant concern in India
and the West who believe the new plants will free Pakistans older reactors
to produce uranium for weapons.
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January 2014-Issue-II
THE GENESIS
18
Israel successfully tests missile defence system: Israel says it has carried out another
successful test of its advanced missile defence system designed to intercept long-range
missiles. The Defence Ministry said in a statement that the test conducted on January 3, 2014
is a major milestone in the development of the Arrow 3. It is designed to strike targets
outside the atmosphere, intercepting missiles closer to their launch sites. It is part of a
multilayered system Israel is developing to protect itself from a range of missile threats, from
short-range rockets in the Gaza Strip and Lebanon to longer-range threats from Iran. It is
being jointly developed by Israel Aerospace Industries and Boeing of US.
Americas first marijuana stores open in Colorado: Americas first retail stores
selling marijuana open for business in Denver, Colorado on January 1, putting the
western state in the vanguard of the countrys evolving attitudes on legalising the drug.
State officials anticipate that marijuana sales will generate some USD 67 million in
annual tax revenue. It will also have an impact in that marijuana sales will be brought out
of the shadows and the black market.
South Sudan government agrees to end hostilities: South Sudans government has agreed to end hostilities,
regional leaders said at the end of a crisis summit, raising hopes for a potential
breakthrough in efforts to cease violence that has displaced more than 120,000 people
in the worlds newest country. East African leaders meeting in Kenya under a bloc
called IGAD said in a statement in Nairobi on December 27, 2013 that they welcomed
the commitment by (South Sudans government) to an immediate cessation of
hostilities. But former Vice President Riek Machar, the political rival of President
Salva Kiir, who is accused of orchestrating a failed coup, was not represented at the summit.
Russias Kalashnikov, designer of AK-47, dies: Mikhail Kalashnikov, the designer of fabled
AK-47 automatic rifle, died on December 24 at the age of 94. He designed a weapon that became
synonymous with killing on a sometimes indiscriminate scale but was seen in the Soviet Union as a
national hero and symbol of Moscows proud military past. AK-47s name stands for
Kalashnikovs Automatic and the year it was designed, 1947. More than 100 million Kalashnikov
rifles have been sold worldwide and they are wielded by fighters in such far-flung conflict zones as
Iraq, Afghanistan and Somalia. But their inventor, a World War II veteran, has barely profited
financially from them and lived modestly in Izhevsk, an industrial town 1,300 kilometres east of
Moscow.
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January 2014-Issue-II
THE GENESIS
19
Rohit Sharma gets Dilip Sardesai Award: Rohit Sharma received BCCIs Dilip Sardesai
Award, for being Indias best cricketer in the recent home Test series against the West Indies. He
scored hundreds in both Tests, and accumulated an aggregate of 288 runs. The award comprises a
trophy and a cheque for Rs 5 lakh. Other awardees: Madhavrao Scindia Award for highest scorer in
Ranji Trophy 2012-13: Jiwanjot Singh Chouhan (Punjab) - Trophy and cheque for Rs 2.5 lakh.
Madhavrao Scindia Award for highest wicket taker in Ranji Trophy 2012-13: Ishwar Pandey (MP) Trophy and cheque for Rs 2.5 lakh.
New Zealands Anderson hits fastest ODI century: New Zealand all-rounder Corey
Anderson cracked the fastest century in one-day international history at Queenstown, New
Zealand on January 1, reaching three figures in just 36 deliveries against the West Indies. The
previous record was held by Shahid Afridi, who took 37 balls to reach his ton playing for
Pakistan against Sri Lanka in 1996. Anderson, who finished the New Zealand innings
unbeaten on 131, hit 14 sixes in his whirlwind assault, the 3rd highest number of sixes in an
ODI innings after Rohit Sharma (16) and Shane Watson (15).
South Africa beat India by 10 wickets, clinch series 1-0: South Africa defeated India by 10
wickets in the second cricket Test to clinch the two-match series 1-0, in Durban on December 30. Brief
Scores: India: 334 and 223 all out in 86 overs. South Africa: 500 and 59 for 0 in 11.4 overs. Dale Steyn
was Man of the match while AB de Villiers was Man of the Series. The first Test played at the New
Wanderers Stadium, Johannesburg had ended in a draw on December 22.
Kallis retires from Test cricket: South Africas Jacques Kallis retired from Test
Cricket at the end of the home series with India at Kingsmead Stadium in Durban on
December 30. Ever since turning out for the Proteas in 1995, Kallis, 38, has done enough
to be billed as being equal to Sir Garfield Sobers, crickets finest all-rounder. Kallis made
13,289 runs in 166 Tests at an average of 54.47 with 45 centuries and 58 fifties. In terms
of runs he ended third behind Sachin Tendulkar (15,921) and Ricky Ponting (13,378)
while in terms of centuries has 45 with only Tendulkar (51) being ahead of him. Kallis
scored 115 in his final innings, becoming the first to end his career with a century among
those players who have played more than 100 Test matches. He also took 292 wickets
and 200 catches in his test career.
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January 2014-Issue-II
THE GENESIS
20
Zaheer enters 300-wicket club in Tests: 35-year-old Zaheer Khan became the fourth Indian
bowler to claim 300 wickets in Test cricket on December 22, 2013 when he dismissed Jacques
Kallis on the fifth and final day of the opening cricket Test against South Africa in Johannesburg at
the Wanderers Stadium. The left-arm pacer joined Kapil Dev (434), Anil Kumble (619) and
Harbhajan Singh (413) in the elite list. Plagued by injuries and lack of form, Zaheer lost his place in
the national team for most part this year but he worked hard on his fitness and bowling and regained
his position in the squad. Zaheer used to generate 140 plus kmph pace early in his career. As his
speed came down over the years, he added more teeth to his bowling by adding reverse swing to his
arsenal. Zaheer was the highest wicket-taker for India in the 2011 World Cup.
Swann calls time on England career: England spinner Graeme Swann, 34,
announced his retirement from international and first-class cricket with immediate effect in
Melbourne on December 22, 2013. Swann, who took 255 wickets in 60 Tests in just five
years and is sixth on the list of Test wicket-takers for England, said defeat in the third test
of the Ashes series at Perth had cemented his decision to call it a day. The off-spinner had
been under pressure to keep his place in the squad after taking just seven wickets at an
average of 80.00 in the three Tests in Australia.
Simpson, Hockley to be inducted into the ICC Hall of Fame: Former Australia
captain Bob Simpson and ex-New Zealand women cricketer Debbie Hockley were inducted
into the ICC Cricket Hall of Fame in a special function held in Sydney on January 2. Hockley
became the fourth female player and second cricketer from NZ after Richard Hadlee to be
inducted into the ICC Cricket Hall of Fame. Simpson will overall become the 72nd male and
20th from in the ICC Cricket Hall of Fame.
India win Under19 Asia Cup Cricket: India Under-19 took home yet another
piece of silverware, this time claiming the Asia Cup by beating arch-rivals Pakistan
Under-19 by 40 runs in a high-scoring final in Sharjah on January 4. Centuries by Man
of the Match Vijay Zol and Sanju Samson powered India to 314 and Pakistan, in their
reply, failed to keep with the asking rate. SCORES: India Under-19 314 for 8 in 50 overs
(Zol 100, Samson 100) beat Pakistan Under-19 274 for 9 (Kamran Ghulam 102, Aslam
87*) by 40 runs. Kamran Ghulam (Pakistan) was the Player of the series. Sami Aslam
(Pakistan) was Batsman of the series while Karamat Ali (Pakistan) was Bowler of the
series.
France win Hopman Cup tennis: Jo-Wilfried Tsonga guided France to the
Hopman Cup title at the Perth Arena on January 5. France won the mixed-teams
event for the first time, beating Poland 2-1. In the first match, Tsonga beat
Grzegorz Panfil 6-3 3-6 6-3 in the mens singles before Agnieszka Radwanska
levelled the tie with a 6-3 6-7 (9-7) 6-2 win over Alize Cornet. Tsonga and Cornet
then won the mixed doubles 6-0 6-2 seal the title for France. Meanwhile at Abu
Dhabi, Serbias Novak Djokovic won his 3rd straight World Tennis Championship
title with a 7-5, 6-2 victory over Spaniard David Ferrer on December 28.
OTHER SPORTS: Soccer giants Bayern Munich topped a memorable 2013
season by lifting the Club World Cup after beating Moroccan champions Raja
Casablanca 2-0 in Marrakech on December 22. Grandmaster and former world
junior champion Abhijeet Gupta won the Al-Ain Classic International Open Chess
tournament that concluded at Al Ain, UAE on December 29. Anirban Lahiri took
top honours at the Rs. 1.35 crore McLeod Russel Tour Championship at the Royal
Calcutta Golf Club (RCGC) in Kolkata in December 29.
www.endeavorcareers.com
January 2014-Issue-II
THE GENESIS
21
www.endeavorcareers.com
January 2014-Issue-II
THE GENESIS
Endeavor Careers
C
Drream End
deavor Achieve
Fruits, vegetable
v
es out off APMC Act
A
222
IP
PO gradin
ng made
e volunta
ary
Mak
king it easierr for compannies to raise funds
f
throughh
gen
nuine equity or debt offfers, the Securities
S
andd
Excchange Boardd of India (SEBI) on December
D
244
unv
veiled a slew
w of measurees to bring to book thosee
runn
ning illegal money-pooling
m
g schemes and
d indulging inn
otheer fraudulent activities.
a
Witth regard to raaising funds tthrough Initiaal Public Offeer
(IPO
O) of equity shares, SEBI bboard approveed the proposaal
to make
m
the IPO grading systeem voluntary as against thee
currrent provisionn of being manndatory. The move
m
is part of
o
the regulators efffort to boost tthe dormant primary
p
markeet
and
d reduce the reeliance on ratinng agencies, who
w have beenn
und
der scanner gllobally for theeir role in ov
verall financiaal
secttor.
MC
CX board
d asks FT
TIL to cu
ut stake
Thee board of the Multi Com
mmodity Exch
hange of Indiaa
Ltd (MCX) on December
D
266 asked prom
moter Financiaal
Tecchnologies Inddia Ltd (FTIL)) to reduce itss stake to 2 peer
cent 2 per cent orr below from 26 per cent within
w
a periodd
of one
o month, inn accordance with the reg
gulator FMCs
ordeer.
Earlier, the Forw
ward Marketss Commission
n (FMC) hadd
issu
ued an order declaring
d
FTIL
L and its Chieff Jignesh Shahh
unfi
fit to run any exchange,
e
inccluding the MC
CX, followingg
a Rs
R 5,500 croore payment crisis at gro
oup companyy
Nattional Spot Exxchange Ltd ((NSEL). The regulator alsoo
charged Shah wiith being the highest beneeficiary of thee
frau
ud perpetratedd at NSEL.
Thee NSEL, whhich is prom
moted by FTIL, has beenn
defaaulting on payments
p
to 13,000 inveestors. It was
plun
nged into thee payment criisis after halting trading inn
com
mmodities from
m August 1 onn a governmen
nt directive.
Shaah founded MCX in Novem
mber 2003 and
d then went onn
to set
s up a stockk exchange inn 2013. He iss currently thee
Chaairman of FTIL, which ownns and runs NS
SEL.
Jan
nuary 2014-IIssue-II
THE GEN
NESIS
Endeavor Careers
C
Drream End
deavor Achieve
233
Economy
y Briefs
e
deb
bt at US$ 400.3 billion in end-Seeptember 2013: At enddIndias external
Septemberr 2013, Indias total extern
nal debt stock stood at US$$ 400.3 billion
n, governmennt
data reveaaled on Januaary 1. Long-teerm debt was US$ 305.5 bbillion while the short-term
m
debt was US$ 94.8 billlion. Compon
nent-wise, thee share of com
mmercial borrrowings stoodd
highest at 32.3% of totaal external deb
bt, followed by
b NRI deposits (18.8%) an
nd multilateraal
debt (13.11%). Governm
ment (Sovereig
gn) external debt
d
stood at U
US$ 77.3 billiion, (19.3% of
o
total exterrnal debt) at end-Sept
e
2013
3. The share of
o US dollar ddenominated debt
d
continuedd
to be the highest
h
in external debt sto
ock at 60.7% at
a end-Sept 20013, followed
d by the Indiann
rupee (20.9%), SDR (7..6%), Japanese yen (5.7%), and euro (3.22%).
Aadhaar Card to servee as identityy & addresss proof for PAN: The Inncome Tax D
Department wiill now acceppt
Aadhaar Cardd as a proof of
o identity andd address for issuance
i
of Peermanent Acccount Numberr (PAN). The Central Boardd
of Direct Taxxes (CBDT) on
o December 26 issued a notification
n
ex
xpanding the list
l of docum
ments admissib
ble as proof of
o
identity and address
a
by inncluding Aadhhaar Card. Aaadhaar is a 12
2-digit individdual identificaation number issued by thee
Unique Identiification Authhority of Indiaa (UIDAI) on behalf of the Government.. Recently, thee RBI had alsso notified thaat
Aadhaar Cardd is a valid prooof for openinng of a bank acccount under the Know Your Customer ((KYC) schem
me.
Tariff valuee of importeed gold, silveer cut: The goovernment redduced import tariff value off gold and silvver to $392 peer
10g and $6388 a kg, respecttively on Januuary 2. Import tariff value iss the base pricce at which cuustoms duty is determined too
prevent underr-invoicing. The
T tariff valuue on imported gold earlierr stood at $3998 per 10g, while on silverr at $643 a kgg.
India, the worrlds largest consumer
c
of gold,
g
importedd 393.68 tonnees of the preciious metal duuring April-Sep
ptember 20133.
The governm
ment has taken several steps to reduce goldd imports, inccluding hike inn custom dutiees.
Jan
nuary 2014-IIssue-II
THE GEN
NESIS
24
Business Biography
Marissa Mayer: Tech diva
Mayer led the development of Googles most successful products for more than 10 years and
was appointed CEO of Yahoo in 2012, at the age of 37.
www.endeavorcareers.com
January 2014-Issue-II
THE GENESIS
25
Cyber buzz
ISPs can favour high-paying surfers
January 2014-Issue-II
THE GENESIS
26
January 2014-Issue-II
THE GENESIS
Endeavor Careers
C
Drream End
deavor Achieve
277
Book Rev
view
Reimagin
ning India
a by McK
Kinsey
The greate
est contribu
ution of this book lies
s in its bringing togeth
her captain
ns of industtry, leading
g
economists
s and think
kers who sh
hall play a more
m
than active
a
role in shaping Indias futture
Jan
nuary 2014-IIssue-II
THE GEN
NESIS
28
Group Discussion
Justice Gangulys resignation is appropriate
FOR
AGAINST
January 2014-Issue-II
THE GENESIS
29
ACROSS
2. Ex-coach of Indian cricket team (4, 7)
7. Lady ___: Prince Charles wife, alas no more? (5)
8. An ant met me anagram? (5)
9. Percussion instrument (7)
13. Popular tourist destination in SE Asia (9)
15. Tropical plants - plaster me anagram? (4.5)
18. Persuaded or induced (5)
20. They may be enjoying a dip in the pool? (7)
21. Lucknow is the capital of this Pradesh (5)
22. Ex-England captain Alec _(7)
25. Sexually loving (7)
27. Watered down (7)
28. Persian monarch, __the Great (5)
32. Make-believe or imitate (5)
35. Becomes septic, rots or stagnates (7)
40. City near New York (7)
41. News (7)
42. Open to view (5)
43. Friendly or agreeable (7)
44. Contest or event (5)
ACROSS
45. Exalting or glorifying; raising (9)
49. Current Minister of External Affairs (1,1,7)
53. Slow____: dont expect them to move speedily (7)
ACROSS
54. Curtsied, yielded or conceded (5)
55. Approaches or comes closer (5)
56. Where those tents are or were pitched, in a way? (7, 4)
DOWN
1. __Raikkonen: 2007 F1 World Champion (4)
2. Israels
Strip (4)
3. Belgian river (4)
4. Hard drive interface (4)
5. A small-tailed amphibian like a salamander or eft (4)
6. ____ Sampras: tennis champion form the US? (4)
9. _____ National Park: where tourists can see the tiger in UP.? (7)
10. One-piece garment (7)
11. Pertaining to or having the shape of a ball? (7)
12. An ___ ___ cast: what a movie with very many big names acting
in it has? (3.4)
23. Nintendo gaming console (3)
24. More uncouth or boorish (5)
26. J&Ks ___ Mohd. Sayeed (5)
29. ___ Lanka (3)
30. Royal city in Karnataka (6)
DOWN
31. A small addition to a big house or building added at a later
date (6)
32. Sensed or touched (4)
33. Pertain to Mohammeds religion (7)
34. Panamanian soldier and dictator till December 1989 (7)
35. Restore to freshness of appearance (7)
36. Takes off ones clothes and runs in public (7)
37. Type of mild Dutch cheese (4)
38. Slang word for steal (6)
39. Respiratory disorder (6)
46. Spoils for a pirate, perhaps (4)
47. Current types (2-2)
48. Exploding sun (4)
50. Sounds like a cat (4)
51. Last Days of Pompeii role (4)
52. Not one, in old English? (4)
SUDOKU I
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SUDOKU II
January 2014-Issue-II
THE GENESIS
30
Do you remember?
1. The Lokpal will consist of a chairperson and a
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
December 15?
20. Addition charge of which portfolio was given to Road
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
January 2014-Issue-II
THE GENESIS
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
31
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50.
51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
January 2014-Issue-II
THE GENESIS
69.
70.
71.
72.
73.
74.
75.
76.
77.
78.
79.
80.
81.
82.
83.
84.
85.
86.
87.
88.
89.
90.
_____
(Spanish/French/Chinese/English/
Arabic) Language Day was observed by UNESCO on
December 18, 2013.
Who was elected new President of Chile recently?
Chile
is
worlds
top
exporter
of
(silver/zinc/copper/platinum):
Helmut Kohl and Konrad Adenauer were well-known
German (scientists/politicians/actors/economists):
Which beauty pageant was won by Venezuelas Alyz
Henrich recently (Miss Universe/Miss World/Miss
Earth/Miss Americas)?
Who was named Time Person of the Year recently?
Which European country has new President every year
(Switzerland/Albania/Cyprus/Iceland)?
Jeh Johnson has been appointed as the new head of
DHS by the Obama administration recently. DHS is:
Malala Yousafzai of Pakistan, Biram Dah Abeid of
Mauritania, Hiljmnijeta Apuk of Kosovo, Liisa
Kauppinen of Finland, Khadija Ryadi of Morocco and
Mexicos Constitutional Court were recently named
winners of 2013 ______ (EU/US/UN/Amnesty
International) Human Rights Prize, which is conferred
every five years.
Which BJP leader was honoured with the Order of
Friendship by the Russian President recently?
Lokesh Chandra, Director of the International
Academy of Indian Culture, was awarded the _____
(Chekov/Tolstoy/Chopin/Pushkin) Medal by the
Russian President recently.
Peter OToole, Audrey Totter and Joan Fontaine
achieved fame as (actors/singers/cartoonists/authors):
Who was best known as undercover agent Brian
OConnor in the Fast and Furious action movies?
Who was selected for the 2013 Col C K Nayudu
Lifetime Achievement award by the BCCI recently?
Which two former Australian and Pakistani cricketers
were inducted into the ICC Hall of Fame recently?
Who was named as the winner of the Sir Garfield
Sobers trophy for ICC Cricketer of the Year recently?
Who was named ICC Test Cricketer of the Year
recently?
Who was named ICC ODI Cricketer of the Year
recently?
Who was named ICC Emerging Cricketer of the Year?
Australia won the Test series with England recently
after losing the previous ____ (1/2/3/4) Ashes series.
Who won the ICC Intercontinental Cup recently?
Who broke Sachin Tendulkars record of most
unbeaten centuries in tests recently?
Which West Indian bowler was suspended for suspect
bowling action recently?
www.endeavorcareers.com
32
91. Who equalled Brian Laras record of making most
94.
95.
96.
97.
98.
99.
100.
101.
102.
103.
104.
105.
106.
107.
108.
109.
January 2014-Issue-II
THE GENESIS
33
111.
112.
113.
114.
115.
116.
117.
118.
119.
120.
121.
122.
123.
124.
125.
126.
127.
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SUDOKU I
January 2014-Issue-II
SUDOKU II
THE GENESIS
34
50%
50%
Rajya Sabha Speaker
Centre
for
Military
Airworthiness and Certification
General Electric (GE)
Kaveri
Tejas Mark I
Tejas Mark II
Former Prime Minister Atal
Behari Vajpayee
Awami League & Bangladesh
National Party (BNP)
Patni Computer Systems
Najib Jung
Pu Lalthanhawla
3rd
BSP
Margaret Alva
General Bikram Singh
Lt Gen Dalbir Singh Suhag
Sis Ram Ola
Labour and Employment
BJP
Deputy Consul General
Wodeyar
Travancore
Cobrapost
6%
3%
CBI
Prasar Bharati
President
MiG21
Salman Khursheed
Goa
Little India
South Sudan
Japan
Japan-India Maritime Exercise
Guinea
Togo
Novelist
Lava
Venkatraman Ramakrishnan
painter
44.
45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
76.
77.
78.
79.
80.
81.
82.
83.
sculptor
Sankara Nathralaya
Cipla
Andhra Pradesh
Vilasrao Deshmukh, Sushil
Kumar Shinde, Ashok Chavan
Narendra Dabholkar
Russia
Tapering
Jordan
Uruguay
Iskander
News
Viktor Yanukovych
UNESCO
Jamdani
Japan
Manipur
Central African Republic
International
Student
Assessment
Society for Worldwide Interbank
Financial
Telecommunications
Rabbit
Cuba
Human Rights
Cities
Arabic
Michelle Bachelet
copper
politicians
Miss Earth
Pope Francis
Switzerland
Department
of
Homeland
Security
UN
Murli Manohar Joshi
Pushkin
actors
Paul Walker
Kapil Dev
Adam Gilchrist and Waqar
Younis
Michael Clarke
84.
85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95.
96.
97.
98.
99.
100.
101.
102.
103.
104.
105.
106.
107.
108.
109.
110.
111.
112.
113.
114.
115.
116.
117.
118.
119.
120.
121.
122.
123.
124.
125.
126.
127.
Michael Clarke
Kumar Sangakkara
Cheteshwar Pujara
3
Ireland
Shivnarine Chanderpaul
Shane Shillingford
George Bailey
Sunil Chhetri
Bayern Munich
Winter Olympic Games
athlete
Malaysia
Germany
Hikaru Nakamura
Kerala
Sauber
Sergio Perez
Tata
N. K. Sodhi
None
Rangarajan
100%
FICCI
India Inclusive Innovation Fund
Coal India Ltd
Management
FMC
PGCIL (Power Grid Corporation
of India Ltd)
Sugar
60
Energy Conservation
Bharat
Operating
System
Solutions
Delhi
CII
Chennai
CII
Harsh Kumar Bhanwala
Malay Mukherjee
Santosh Nayar
Arun Mishra
Jagdish Khattar & Suveen Sinha
Oil of Olay
Leela Chitnis
Gross National Happiness (GNH), first proposed by King Jigme Singye Wangchuk of Bhutan
in 1972, is being considered by international organisations, economists and business leaders as an
alternative to GDP (Gross Domestic Product)
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January 2014-Issue-II
THE GENESIS
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January 2014-Issue-II
THE GENESIS
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a) Pizza Hut
c) McDonalds
b) Ford
d) Hyundai
b) Starbucks
d) Dominos Pizza
January 2014-Issue-II
THE GENESIS
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44. Mango Sip is mango drink brand marketed by:
a) Dabur
b) Parle Agro
c) CavinKare
d) Manpasand
b) HDFC MF
d) Birla Sun Life MF
Bank without locks: Indias first lock-free bank branch was opened by UCO Bank at Shani
Shinganapur in Maharashtra. The village which takes its name from the god Shani is known for the
trust its people repose in the god. The peoples belief in the power of their divine protector is so
strong that most houses in the village have no doors and those that do, dont lock them. UCO seems to
be banking on the same faith.
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January 2014-Issue-II
THE GENESIS
38
2.
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48.
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50.
Answer 2: Lawyer fined for exposing Rowling as author of crime novel: The lawyer who leaked that Harry
Potter creator JK Rowling was the author of a crime novel penned
under a pseudonym was slapped with a 1,000 pounds fine and a
written rebuke in January 2014 for breaking confidentiality rules.
The Cuckoos Calling was published under the pseudonym
Robert Galbraith but later it emerged that Rowling was the author
of the popular novel. Rowling, 48, was left dismayed and
distressed after Christopher Gossage leaked her name as the
author of her novel. The Cuckoos Calling, about a war veteran
turned private investigator called Cormoran Strike, had sold 1,500
copies before it was leaked that Rowling was its author. Within
hours, the novel rose more than 5,000 places to top Amazons sales list. The book was published by Sphere, part of the
Little, Brown Book Group, which published her foray into writing novels for adults, The Casual Vacancy.
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January 2014-Issue-II
THE GENESIS
39
Answer 5: Mumbai tops Liveability Index 2013: Mumbai has emerged as the most liveable city in India followed
by Chennai and Hyderabad on the Liveability Index 2013 released by the Institute for Competitiveness, India on January
2, 2014. The fourth issue of Liveability index has unveiled the list of 50 livable Indian cities studied by the Institute for
Competitiveness every year.
The index is based on a framework, which is an evolved adaptation
of the world-renowned diamond model of Michael E Porter, a
Bishop William Lawrence Professor at Harvard University. The
model is based on eight core pillars that are demographic,
education, health and medical standards, safety, housing option,
socio-cultural-natural environment, economic environment, and
planned environment.
According to liveability index, a city is livable when it directly
offers favourable living environment to its citizenry and indirectly
benefits as well as attracts the visitors. Here, the favourable
environment includes various measurable factors such as, strong infrastructure setup, presence of quality education and
health institutions, safety of its citizenry, planned environment, proficient governance, job o etc. The bottom five cities
on the liveability index 2013 are Agra, Raipur, Asansol, Kanpur and Patna, signifying that they are the least liveable
cities among the selected 50 Indian cities and need to take timely action in order to become prosperous in the future.
Answer 6: Dubai 2014 fireworks display breaks Guinness world record: Dubai has ushered in 2014 with
more than half a million fireworks spectacle, breaking the world record for the largest
such display ever, Guinness World records said in Dubai on January 1, 2014. The
display lasted around six minutes, with Guinness adjudicators on hand to confirm that
a new record had been set. Covering a distance of over 94km of the citys seafront,
the display incorporated some of Dubais top landmarks, including Palm Jumeirah,
World Islands, the Burj Khalifa and Burj Al Arab, Guinness said. Organisers had
been aiming to beat a record set in 2012 during a display to mark Kuwaits golden
jubilee anniversary which saw a total of 77,282 fireworks launched. The scale of this
record attempt is truly impressive and will ensure all eyes are on Dubai, Alistair
Richards, Global President of Guinness World Records, said.
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January 2014-Issue-II
THE GENESIS
Endeavor Careers
C
Drream End
deavor Achieve
400
Answer 7:
7 ONGCs 1st power plant
p
starts generation: State-owned ONGCs firsst
commerciaal power project in the cou
untry started commercial
c
prroduction on December 311,
2013 in Tripura,
T
six months
m
after President
P
Praanab Mukherjee dedicated the 726 MW
W
capacity faacility to the nation.
n
ONGC
C Tripura Pow
wer Company ((OTPC) is a sp
pecial purposee
vehicle (SP
PV) promotedd by ONGC, Infrastructure
I
Leasing and F
Financial Serv
vices (IL&FS)
and Tripurra governmennt, created in 2004
2
for execcution of the 726.6 MW co
ombined cyclee
gas-based thermal poweer project (usin
ng both waterr and natural ggas) at Palatan
na, 60 km from
m
the state caapital Agartala, in southern
n Tripura.
Answer 8: Bharti
B
Retaiil ropes in Raj
R Jain as CEO:
C
Bharti Retail on Jannuary 3, 2014
announced apppointments of
o former headd of Walmartt India Raj Jaain as its CEO
O and Pankaj
Madan, anothher senior exxecutive of erstwhile joinnt venture Bharti
B
Walmaart, as Chief
Financial Offficer. Jain, who
w
left Waalmart India in June 2013, will report to Bharti
Enterprises Vice
V
Chairmaan and Mannaging Directtor Rajan Bh
harti Mittal. Before this
appointment, Jain was Preesident of Waalmart India and
a also held the position of
o Managing
Director & CEO
C
of Bhartti Walmart Pvvt Ltd for ovver six years. In October 2013,
2
Bharti
Enterprises and
a Walmart had announced they weree parting way
ys to operate retail stores
independentlyy in India, ennding their siix-year-old paartnership. Su
ubsequently, the
t US retail
major boughtt out its Indiann partner in their cash-and-ccarry JV Bharrti Walmart, which
w
runs 20
wholesale stoores under thee Best Price Modern
M
Wholeesale brand in
n India. At thee time of the
break up, Jainn was roped inn as an advisorr by the Bhartti Group.
Answer 11:
1 S Venkaateswaran ap
ppointed Ch
hief Tata sustainability Group: Tataa
Sons on January
J
2, 2014 announced
d appointmennt of Shankar Venkateswarran as Chief of driving grroup level iniitiatives in thee
Tata Sustaainability Grooup with the responsibility
r
sustainabillity space, andd guiding Tatta Sons and thhe group comppanies on susttainability andd
CSR initiaatives. Venkaateswaran willl report directly to Mukunnd Rajan, Member - Groupp
Executive Council, Braand Custodiaan and Chief Ethics Officcer, Tata Son
ns, a companyy
statement said in Mumbai.
M
Before joininng Tata Soons, Shankarr was withh
PricewaterrhouseCooperrs (PwC) Indiia as Director - Sustainabillity. A mechaanical engineeer
from IIT Madras
M
and an
a MBA from
m IIM Calcuttaa, he has overr 31 years of experience of
o
working in thhe corporate & developmentt sectors.
www.endea
avorcareers..com
Jan
nuary 2014-IIssue-II
THE GEN
NESIS
Endeavor Careers
C
Drream End
deavor Achieve
411
An
nswer 12: Ranbir
R
to en
ndorse Lays: Beveragess and foods major
m
PepsiCoo
Inddia is extendinng its associaation with Bollywood actorr Ranbir Kap
poor, who willl
now
w also endorsee the company
ys snack brannd Lays. Rannbir, who has been
b
the brandd
ambbassador of sooft drink Pepssi since 2008, will feature iin a brand new
w campaign of
o
Layys, PepsiCo India
I
said in a statement inn New Delhi on January 2,
2 2014. Whilee
Rannbir becomes the face of th
he new campaaign, actor Saiif Ali Khan will
w continue too
enddorse Lays. PepsiCo
P
India had launched the Lays braand in India in
n 1995 and haas
emerged as one
o of the com
mpanys top brands
b
in the country.
c
Aparrt from internaational flavouurs, the compaany also offerrs
local Indian flavours
f
in thee product range.
Jan
nuary 2014-IIssue-II
THE GEN
NESIS
42
Answer 17: Google shuts down mobile file sharing apps Bump & Flock:
Bump and Flock, the file sharing apps Google acquired in 2012, were shut down by
the end of December 2013 and set for removal from Google Play and the App Store
on January 31, 2014. Bump let users tap phones together to share contacts and other
files. It enjoyed high download rates, but failed to monetize successfully as other
easy, mobile-friendly ways to share information were developed, most notably
Apples AirDrop for iOS 7. Flock is a collaborative photo-sharing app Bump
Technologies released in 2012.
Answer 18: Fiat strikes $4.35 billion deal to buy rest of Chrysler: Italian carmaker Fiat SpA struck a $4.35
billion deal to gain full control of Chrysler Group LLC, ending more than a
year of tense talks that have obstructed Chief Executive Sergio Marchionnes
efforts to combine the two automakers resources. The agreement, announced
on January 1, 2013, cements Marchionnes reputation as the industrys
consummate dealmaker about a decade after he took the helm of Fiat as a car
business newcomer. But it remains to be seen whether a merger will be
enough to cut Fiats losses in Europe. Marchionnes plan to shore up Fiat
depends on the ability to share technology, cash and dealer networks with
Chrysler, the No. 3 U.S. automaker. Fiat will acquire the 41.46 percent stake in Chrysler it did not already own from a
retiree healthcare trust affiliated with the United Auto Workers union.
Answer 19: Now, SMS daily tasks to your appliances with new LG app: LG
Electronics has partnered with free messaging app to create a service that allows users
to send SMS to LG compatible appliances and instruct tasks. The service, dubbed
HomeChat, relies on Natural Language Processing (NLP) to send the text messages and
works on Android, BlackBerry, iOS, Nokia Asha, and Windows Phone devices as well
as OS X and Windows computers. Users can also communicate with a single appliance,
as needed, for example, asking Hom-Bot Square, When did you last clean? and the
device would tell how long its been since the user last ran the vacuum.
Answer 20: S. K. Sharma takes charge as BEL CMD: Navaratna Defence PSU Bharat
Electronics Limited (BEL) on January 1, 2014 said S K Sharma has taken charge as the
Chairman & Managing Director (CMD) of the company. Sharma, who joined BEL in 1978, has
served in various capacities at BELs Bangalore, Ghaziabad and Hyderabad Units, the company
said in a release in Bangalore. He was responsible for the successful execution of large landmobile Electronic Warfare projects and induction of advanced Naval ESM (electronic support
measures) systems for the armed forces, it added. BEL was established at Bangalore by the
Government under the Ministry of Defence in 1954 to meet the specialised electronic needs of
the Indian defence services. Over the years, it has grown into a multi-product, multi-technology, multi-unit company
servicing the needs of customers in diverse fields in India and abroad.
Answer 21: Sakthivel is chairman of apparel skill development body: Apex garments
industry body Apparel Export Promotion Council (AEPC) Chairman A. Sakthivel was on January
1, 2014 appointed the first chairman of NSDCs apparel, made-ups and home furnishing sector
skill council. The Sector Skill Council (SSC) is mandated to develop a skills repository, standards,
evaluation criterion and accreditation system for creating employability in the vital sector, which
employs over 12 million. The body was set up as per the mandate of National Skill Development
Corporation (NSDC), a public-private partnership. The SSC would have representation from
apparel, knitwear, SME, hosiery, fashion design, home furnishing, academia and domestic apparel
industry. The main task of the SSC would be to undertake skill gap study, set up national
occupational standards, assessment and certification framework development, accreditation
framework development, training and labour market information system.
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January 2014-Issue-II
THE GENESIS
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Answer 22: Baligar appointed HUDCO CMD: Senior IAS officers V. P. Baligar and
Satyanarayan Mohanty have been appointed as Chairman and Managing Director of HUDCO and
Director General of Directorate General of Supplies & Disposals (DGS&D) respectively, a release
issued by Ministry of Personnel said in New Delhi on January 1, 2014. The Housing and Urban
Development Corporation (HUDCO) was established in 1970 as a sectoral institution for
comprehensively dealing with the problems of growing housing shortages, rising number of slums
and for fulfilling the pressing needs of the economically weaker section of the society was one of the
significant steps in the series of initiatives taken by Government.
Answer 23: Audrey Hepburns beehive hairdo listed as most iconic hairstyle: Audrey
Hepburns beehive hairdo, which gained popularity in classic romantic film Breakfast at Tiffanys,
has been named as the most iconic hairstyles by a hairdressing company Toni and Guy, a Unilever
brand, featured Elvis Presleys jet black quiff on the second position, followed by Bob Marleys
dreadlocks, the Daily Express reported in London on December 31, 2013. The fourth position was
taken by Jennifer Annistons Rachel haircut in the hit series F.R.I.E.N.D.S., while Amy
Winehouses beehive hairdo completed the top 5 memorable hairdos.
Answer 24: Authors Guild to fight Google Books copyright suit ruling: The
trade association for authors has appealed to a U.S. judges decision to dismiss its lawsuit
against Goggle for scanning and digitizing millions of books without copyright holders
permission on December 31, 2013. The Authors Guild has alleged that Googles scanning
and digitizing of all or portions of books and publishing them on the Web in its Google
Print Library Project was a massive copyright infringement. These texts are searchable
on Google Books where the Web giant is also able to sell advertisements.
Answer 25: Gauhar Khan wins Bigg Boss7: Model-turned-actress Gauhar Khan won
the seventh season of reality show Bigg Boss, pipping co-contestant Tanishaa Mukherjee in
Mumbai on December 28, 2013. Gauhar, who won Rs 50 lakh in cash and a trophy, stayed in
the house for 104 days. Bigg Boss follows the Big Brother format, which was first developed
by Endemol in the Netherlands. Endemol was founded in 1994 by a merger of television
production companies owned by Joop van den Ende and John de Mol, the name deriving from
the combination of their surnames.
Answer 26: Microsoft launches Guardian for womens safety: Microsoft India on December 26, 2013 said it
has introduced Guardian, a new safety application (app), available exclusively for Windows
phone users in India. Guardian enables users to switch on a track me feature in the app that
lets friends and family track them in real time using Microsoft Windows Azure cloud
services and Bing Map APIs. Guardian users can call for help through an SOS alert button
and also connect to security agencies, police and hospitals easily via this app in times of
distress. To use Guardian effectively, users need to add the names of friends, family members
and security groups to the settings and in an emergency situation, the app can be used to alert
them, via the SOS button. Guardian can help security authorities and medical teams track the user.
Answer 27: Exercised our right by opting for UK arbitration McDonalds: US food major McDonalds on
December 18, 2013 told the Company Law Board (CLB) that it has exercised its right by
approaching the London Court of International Arbitration to settle its dispute with Indian JV
partner Vikram Bakshi. The CLB was hearing a petition filed by Vikram Bakshi challenging his
removal as the Managing Director of the joint venture. On November 28, McDonalds had
terminated its joint venture agreement with Bakshi by sending a notice and had simultaneously
moved to the London Court of International Arbitration. Incorporated in June 1995, Connaught
Plaza Restaurants Ltd (CPRL) is an equal joint venture between McDonalds Corporation and
Vikram Bakshi and it has been running fast food outlets in North and East India.
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January 2014-Issue-II
THE GENESIS
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Answer 28: Mumbais Linking Road is Indias most expensive retail spot JLL: Mumbais Linking Road
and Delhis Connaught Place have emerged as the topmost expensive
retail destinations across India, according to a recent report by Jones Lang
Lasalle (JLL) on December 10, 2013. According to the JLL retail index
report on Asia Pacific, Linking Road recorded rents of $ 1,548 per sqm a
year, while Connaught Place recorded $ 1,444 per sqm a year for the third
quarter of this year. However, a recent report by another international
consultancy firm Cushman & Wakefield had put Khan Market in Delhi as
the most expensive retail location with a monthly rental of Rs 1,250/sq ft
a month. While Mumbais Linking Road (Rs 750/sq ft a month) had
emerged as the second most expensive retail location followed by Connaught Place and South Extension for the second
quarter this year.
Answer 29: Wipro to acquire Opus Capital Markets Consultants: Azim Premji-promoted
Wipro, Indias third largest information technology services company, December 2, 2013 signed an
agreement to buy Opus Capital Markets Consultants for $75 million (Rs 467 crore). Founded in 2005
and headquartered in Lincolnshire, Illinois, US, Opus provides risk management solutions to the
mortgage industry in that country. It has 490 employees, including 315 loan underwriters, spread
across five cities in the US.
Answer 30: Datawind launches commercial version of Aakash in UK: A commercial
version of Indias low-cost Aakash 2 tablet computer was launched in Britain at a cost of 30 pounds
on December 16. The UbiSlate 7Ci, made by UK-based Datawind, is based on Aakash 2, which is
mainly used by students in India and was designed to provide cheap internet access to help improve
education. Analysts said British customers buying the tablet and comparing it with others on the
market may be disappointed. The 7 inch Android tablet has Wi-Fi connectivity, 512MB of RAM, a
microUSB connection and 4GB of storage. When the Aakash was launched in India in 2011 it was
dubbed the worlds cheapest touch-screen tablet and was aimed at schools and colleges. The first
version was not well received by critics, but an upgraded version, the Aakash 2, fared better. Suneet
Singh Tuli, who founded Datawind, said getting online was all about affordability.
Answer 31: Jaipur to debut publishing event BookMark: Home to an annual literature jamboree, Jaipur is now
set to host a brand new initiative to develop and promote the Indian publishing industry.
Beginning January 16, the Pink city is bringing together publishers, agents, rights holders
and literary content producers from across the world at the inaugural initiative the Jaipur
Book Mark. The three-day event is born of huge interest shown by the international
publishing industry in the Jaipur Literature Festival and is scheduled to run in parallel to the
main Jaipur Literature Festival at the Narain Niwas Palace, organisers said in a statement in
New Delhi on December 24, 2013. Jaipur BookMark 2014 has tied up with Norway as the
official country partner with supported from NORLA, (Norwegian Fiction and Non-Fiction
Abroad). NORLA is a government-funded, non-commercial foundation which promotes Norwegian literature to other
countries.
Answer 32: Spencers to expand Au Bon Pain chain: The RP Sanjiv Goenka group,
continuing to expand in the retail space, is targeting to invest Rs 70 crore over the next 12
months in spreading cafe and dining chain Au Bon Pain in India. Our primary focus for the
next 12 months is to have a total of 70-72 stores across Delhi, Bangalore and Kolkata. The
expansion will see investment of around Rs 70 crore, Group Chairman Sanjiv Goenka said in
Kolkata on December 23, 2013. Au Bon Pain started as small urban cafe in USA in 1978 and
now has expanded to 385 outlets worldwide. The cafe chain was brought into India by
Goenka and the first store was opened in Bangalore in 2009.
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January 2014-Issue-II
THE GENESIS
45
Answer 33: Samsung launches dual-SIM Galaxy Grand-2: South Korean mobile handset-maker Samsung on
December 23, 2013 launched its latest offering Galaxy Grand 2 in a price range of
Rs 22,990 to Rs 24,990. The dual-SIM smartphone runs on Android 4.3 Jelly Bean
and is a dual-SIM device with support for GSM+GSM. It also features a 5.25-inch HD
TFT display with a resolution of 720x1280 pixels. Samsung has also introduced a
single destination - Club Samsung - for its Indian infotainment content. The Club
Samsung digital entertainment store features 4 lakh songs, 5,000 movies, 500 gigs and
live TV with over 90 channels all optimised for high-quality display on Samsung devices.
Answer 38: Italys House approves Google tax: Italys Parliament on December 23, 2013 passed a new tax on
web advertising, called Google tax, which will require Internet companies to sell ads from
locally- registered companies, instead of from units based in havens such as Ireland,
Luxembourg and Bermuda. The tax has stirred controversy, with some lawyers saying it
probably violates European Union laws regarding non-discrimination over commercial activity
and could be subject to legal challenges. In July, at the request of the Group of 20 nations, the
Organization for Economic Cooperation and Development proposed a blueprint to fight
strategies used by companies such as Google Inc, Apple Inc and Yahoo! Inc to shift taxable
profits into havens. Italy is the first major European government to pass legislation to combat the problem of moving
corporate taxable earnings into havens.
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January 2014-Issue-II
THE GENESIS
46
Answer 39: Twitter co-founder Biz Stone launches Jelly: One of the creators of Twitter
Inc unveiled a new mobile service called Jelly in January 2014. The smartphone app seeks to
improve the way people search for and find information, by querying people instead of Internet
search engines. Everyone is mobile, everyone is connected. So if you have a question, theres
somebody out there that knows the answer, said Biz Stone, CEO and cofounder of Jelly. Stone
was among the team that, in 2006, created Twitter. He left Twitter in June 2011. Among the
backers of the new company are Twitter co-founders Jack Dorsey and Evan Williams, venture
capital investor Reid Hoffman, as well as U2 frontman Bono and former US Vice-President Al Gore.
Answer 40: Titan launches Joy of Gifting campaign: Titan, the iconic watch brand, has
been synonymous with gifting. Echoing the familiar tune, Titan has made a comeback into the
minds of consumers with a new campaign from December 24, 2013 that redefines the Joy of
Gifting. The television commercial has been conceptualised by Ogilvy India and showcases a
playful and warm situation set in a college classroom. What initially appears to be routine
mischief in an otherwise regular lecture turns into a heartening group effort by the students to
thank their teacher. A rendition of Titans classic signature melody is recreated by the students by
thumping on desks, classroom stationery and their own voices. While the teacher looks on, a
student walks up to him and hands him a book. After flipping the pages, he finds a Titan watch embedded within the
pages.
Answer 41: India 120th on Economic Freedom Index: The 2014 Index of Economic Freedom was launched by
think-tank Heritage Foundation and the Wall Street Journal on January 14, 2014.
The index evaluates countries in four broad areas: rule of law; regulatory efficiency;
limited government; and open markets. Asias financial capital Hong Kong
maintained its title as the worlds freest economy for the twentieth consecutive year.
Singapore, Australia, Switzerland, New Zealand and Canada were placed in second
through sixth place respectively. The worlds most-improved country is Burma,
thanks to improvements in its investment, business and labour freedom scores.
Finally, and not surprisingly, the hermit kingdom, North Korea has retained its
position as the least free economy. Despite its much-touted economic reforms, India continues to languish near the
bottom of the table in ease of doing business and is ranked 120th globally
Answer 43: ICICI Bank launches Tab Banking for opening accounts: ICICI Bank has developed a mobile
banking strategy that offers consumers an easy alternative to the otherwise
tedious process of opening a new bank account: Tab Banking. This allows a
potential customer the convenience of opening a new bank account from the
comfort of his/her home or office. Heres how: Using a tablet equipped with
mobile connectivity, the banks executive comes over and fills out the
required information, clicks a picture of the customer, and takes the relevant
KYC (Know Your Customer) documents, thereby doing away with the need for the customer to visit a physical branch.
A TVC, released on January 3, 2014, informs consumers about this service.
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January 2014-Issue-II
THE GENESIS
47
Answer 44: Sunny Deol to endorse Mango Sip: Vadodara-based Manpasand Beverages on
January 13, 2014 said it has signed up Hindi film actor Sunny Deol as the brand ambassador for its
flagship brand Mango Sip. Its flagship brand Mango Sip was established by first generation
entrepreneur Dhirendra Singh. Manpasand feels that the Hindi film action star with a strong fan
following amongst the urban and rural masses gels well with Manpasands Mango Sip brand which
has a strong presence amongst the masses across the country.
Answer 45: P&G launches Thank You Mom campaign: P&G has launched its new instalment of the Thank
You, Mom campaign on January 5, 2014. Conceptualised by advertising agency
Wieden + Kennedy, the commercial is released as a sequel for Februarys Sochi
Winter Olympics. The campaign titled Pick Them Back Up portrays the stories of
four moms of athletes from around the world, and shows their journey to achieve their
dreams and the important role moms play along the way. P&G owns brands such as
Ambi Pur, Ariel, Duracell, Gillette, Head & Shoulders, Olay, Oral-B, Pampers,
Pantene, Tide, Vicks and Whisper, among others.
Answer 46: Woodland launches Live to tell the Tale: Woodland, the Canadaheadquartered outdoor wear brand from Aero Group, on January 15, 2014 launched a
campaign to promote its new range of survival gear churned out by what it calls its
innovation lab. Titled Live to tell the Tale, a self-explanatory name, the campaign showcases items designed to help
adventurers survive the harsh outdoors.
Answer 47: Reebok launches Best Fitness Friend: Have you been avoiding your
morning workouts because you have no one to wake you up and accompany you?
Reebok India has launched an interactive digital campaign, called Best Fitness Friend
(BFF) featuring actor Nargis Fakhri, to fill this vacuum on December 27, 2013. As a
part of Reeboks BFF campaign, every consumer who registers online (http://reebokbestfitnessfriend.com/) receives a
daily morning wakeup call from Fakhri, who then helps them plan their daily workout, diets and fitness regimen.
Answer 48: Dainik Bhaskar launches second edition of Brain Hunt:
Dainik Bhaskar Group on December 19, 2013 launched the second edition of Brain
Hunt - Challenge your Imagination. Brain Hunt is a nation-wide initiative of the
Bhaskar Champs Club and the Dainik Bhaskar Group to stimulate and encourage the
imagination of young minds.
Answer 49: ABP News launches 7 Race Course Road: ABP News has launched a
new series 7 Race Course Road, which seeks to project Indias future. To be presented by
well-known author and columnist Chetan Bhagat, the series premiered on January 11, 2014.
7 RCR will present a picture of how India will appear in the near future. Today, the
biggest question before the country is that who will form the government and who will take
on the mantle of Prime Minister after the 2014 Lok Sabha elections? In such a scenario, 7
RCR will profile all those who could become contenders for this position.
Answer 50: Microsoft to create over 100 commercial apps in 6 months: Microsoft on
December 19, 2013 launched a contest for independent software vendors (ISVs) and technology
start-ups in India to create over 100 applications (apps) and solutions for businesses and
governments in the next six months. The contest, Code for Honour, is supported by a panel of
organisations including the National Informatics Centre (NIC), IT-ITeS industry body
NASSCOM, TiE, Nokia, Nokia App Campus, Intel and BarrierBreak. Launching the contest,
Microsoft Corporation (India) Chairman Bhaskar Pramanik said that the ISVs and start-ups
can develop apps and solutions in four broad categories on enterprise apps and solutions (HR,
Finance, Marketing and Sales), micro, small and medium enterprise apps and solutions,
government enablement and citizen services.
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January 2014-Issue-II
THE GENESIS
48
Point-Counterpoint
Shinde prevented the Delhi Police from
interrogating a businessman in connection
with an IPL match-fixing case. Agencies
suspect this man of having links with
Dawood.
R. K. Singh, ex-Home Secretary who
recently joined the BJP, saying the Home
Minister shielded a businessman close to
Indias most wanted man Dawood Ibrahim.
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January 2014-Issue-II
THE GENESIS