History

Mr. Nazir Ahmed Butt laid the foundation of Butt

Sweets in 1947 and sweet moments of freedom became
sweeter with inauguration for Butt Sweets. Mr. Nazir
Ahmed Butt brought an outstanding taste of Khalis Desi
Ghee in shape of Sweet Products for Lahore City and was
praised a lot by the Lahories.
It progressed so swifty that there was only one outlet at
the time of inauguration and now there are eight in Lahore
city. Mr. Shahzad Nazir Butt, Mr. Shahid Nazir Butt and Mr.
Tahir Nazir Butt are now keeping the faith of their father
and with their team struggling to provide the great
traditional taste to Lahore City. Butt Sweets is adding up
day by day and presenting new products frequently to
increase the range of choices for its customers in sweets,
baked as well as Cooked Items. Butt Sweets has become
the taste developing masters in the town and got its
repute as the distinctive traditional taster makers.

Situation:
The very first priority of any organization is to be
loyal with their customers. Butt Sweets & Bakers adopt
the strategy of being loyal with their customers. One of
the biggest example of their allegiance is that they dont
sell defective products. For instance, in Ramadan they
baked huge amount of Samosa because of increase in
demand of this particular product. Everyday extensive
amount of Samosa got broken so they dont sell those
broken samosa even though theres nothing wrong with
selling broken samosa but there policy is to provide
supreme quality products. This strategy helps in retention

of consumers and it also develop the interest of the

customers.

History
Nestle has been serving this world for over one
hundred and thirty years. It has differentiated itself
through its high quality products mix and positioned itself
as health and Nutrition Company while targeting the
health conscious people throughout the world.
Nestle is the world's leading nutrition, health and wellness
company today and was founded in 1866 by Henri Nestl.
It has employed around 250,000 people and has factories
or operations in almost every country in the world. Nestle
is the world's leading nutrition, health and wellness
company today.
Being the world's leading bottled water company is based
on a firm
economic model: strong brands, global presence, innovati
on capacity, environmental stewardship and passionate
people

Situation
Nestle tales the motto of Good Food, Good Life very
seriously. At every step, from collecting raw material from
rural farmers to distributing finished goods in city
supermarkets, employees are trained and retrained to
understand their role in ensuring that consumers enjoy
food and beverage items of the highest quality. Once a
time something went wrong with their machinery that
produce the baby food so they decided to dumped the
entire baby food products which is produced by the
machine at that time. In order to make sure the safety of
the consumer & providing the best product, they bear the
loss of
almost
8

million. They provide the good quality product that is why

people prefer Nestle more as compared to other food
industry companies or other competitors of Nestle.

History
Frito-Lay is the brand name for a number of potato chip varieties as
well as the name of the company that founded the chip brand in 1938.
Lay's chips are marketed as a division of Frito-Lay, a company owned by
Pepsi Co Inc, since 1965. Other brands in the Frito-Lay group include
Fritos, Doritos, Ruffles, Cheetos and Rold Gold pretzels.
In 1965, Frito-Lay merged with the Pepsi Cola Company to form
PepsiCo, Inc. and a barbecue version of the chips appeared on grocery

shelves. A new formulation of chip was introduced in 1991 that was

crisper and kept fresher longer. Shortly thereafter, the company
introduced the "Wavy Lays" products to grocer shelves. In the mid to late
1990s, Lay's modified its barbecue chips formula and rebranded it as
"K.C. Masterpiece," named after a popular sauce, and introduced a lower
calorie baked version and a variety that was completely fat-free.

Situation
Customer retention is the main objective of any
corporation or firm, because if the firm does not retain the
customers then it will be difficult for them to reach the
high level of profit. Frito-Lay is one of the great example of
customer retention due to its high quality and customer
trust. Every company has their own rule & regulations and
policies. Frito-Lay policy is to provide good quality snakes
to their customers. According to the documentary of FritoLay factory everything they show in that is totally hygiene.
They get the fresh potatoes from the farmers and then do
all the processing to made fine chips. In the process they

waste all the chips, which get burnt during the making
process that obviously cost them. They do this because of
their customer & to create a perfect image in the mind of
customers.

History
The history of Pizza hut began in 1958, when what is
now the world's largest pizza franchise was born. Pizza Hut

is the world's largest pizza restaurant chain and is a

subsidiary of Yum! Brands, Inc., whose restaurants total
approximately 34,000 restaurants.
The whole history of pizza hut has been achieved through
innovation, but the history of pizza hut really took off with
amalgamation into the Pepsi Company and more
aggressive marketing techniques especially in the take out
market.
Dan and Frank Carney founded it in 1958. Their friend
suggested opening a pizza parlor they agreed with the
idea that it could prove successful, so that they borrowed
$600 form their mother to start a business. At that time
the original Pizza hut was at Wichita State University with
25 seats.

Situation
First of all the customer loyalty can be created
through quality and good services and discounts time to
time to their regular customers. The management is
responsible to satisfy the needs of customers more
effectively and efficiently than its competitors do.
Customer loyalty means that customers are committed to
buying merchandizes and services from a particular
retailer. The pizza huts items are very well known so thats
why this brand is positioned in the minds of the consumer
and they desire, or wishes to eat it and enjoy a lot. The
situation Pizza hut faced during their business is that once
something comes up with the chicken they were using so
they dissipate all the chicken which cost them around half
a million dollar that is big loss. But that loss did not affect
them that much instead the customer became more loyal
to Pizza hut.

History
Unilever has been present in the North Africa and
Middle East region since 1933, a year, which saw the
appointment of the Binzagar family as the companys
agent within Saudi Arabia while in the same year Unilever,
also entered the Egyptian market. In 1954 Unilever made
its first foray in the Maghreb market with the launch of
Omo in Algeria, from France, through a local partner
followed by an entry into Morocco in 1960 and Tunisia in
1961.
In 1992 Unilever came on-shore in the Arabia Peninsula
with the setting up of an office in Dubai and in the same
year Lever Egypt was formed as a Joint Venture with the
Fine Foods Company, a member of the Rachid Group. In
1999 Lever Egypt and Fine Foods Group merged to form
Unilever Egypt.

Situation
Unilever aims to continuously improve
the environmental performance of their process and their
brands to achieve sustainable profitable growth as their
consumer expects them to fulfill their needs with brands
that have low environmental impact. For this purpose the

company should have to satisfy their customer. The

company made a full process on raw material for noodles
but they saw a hair in the material so they disclose all the
material so that no one get harm because of that specific
problem. There profits increase drastically because of that
particular move they made, which means companies,
should put people before profit.