REDESIGN PLAN

PRODUCT

THE BIG IDEA

Cheerios Dark Chocolate Crunch (Rg Size)

Presently, there are countless brands of cereal sold in grocery

stores in the United States. All of them have really crazy looking
designs and all of them try to be as crazy and as colorful as
possible. Each brand of cereal uses crazy and colorful designs to
get attention

TARGET GROUP
Young adults from 16-30 (students, young parents)
in America.

BRIEF HISTORY
Cheerios is an American brand of breakfast cereal
manufactured by General Mills. In some countries,
including the United Kingdom, Cheerios is marketed
by Cereal Partners under the Nestl brand; in
Australia and New Zealand, Cheerios is sold as an
Uncle Tobys product. It was manufactured in 1941
and was originally called CheeriOats.

However, these brands forget that in the world of colorful cereal

boxes, the non-colorful ones will stand out.
My plan is to turn the crazy colorful design of the Cheerios cereal
box into a minimalistic/vintage design. I also want to transform the
normal cereal box shape completely. This will make Cheerios cereal
boxes stand out from any other brand of cereal.
This design will help the Cheerios cereal box fit in the homes of
Americans better because of its mordern and classy design and
the soft colors will appeal to young adults to adults.

STYLE GUIDE
COLORS
Dark Brown
CMYK (56, 75, 68, 76)
RGB (47, 23, 23)

FONT CHOICE
Gotham HTF Bold
Gotham HTF Book
Gotham HTF Light

Both the body copy font will be Gotham

HTF Book/Light (size: 10-12pt) and the
heading font will be Gotham HTF Bold
(size: 14-18pt).

Melma cracked

In some occasions, Melma Cracked can be

used to emphasize a key word. Theress
not recommended choice for font size.

PANTONE 4975 C
HEX: #2e1616

Cool Cream
CMYK (0, 10, 13, 0)
RGB (254, 231, 215)
PANTONE 719 C
HEX: #fee6d6

STYLE GUIDE
LOGO
The colored logo will be used to print on all Cheerios Dark
Chocolate Crunch package as well as advertising. The black
and white version of the logo will only be used when really
needed. The logo color can be either one of the colors
mentioned in the previous page.
Its important to maintain clear space around the logo to
protect the logo from distracting graphics or typography.
Measure clear space by the height of the o in Cheeios for
vertical space, and the height of the o for horizontal.

STYLE GUIDE
BARCODE
The barcode has also been redesigned to match the box. Its
important to keep the bar code in the dark brown color because
many UPC code scanners are not capable of scaning inverted
barcode (light color on dark color).

16000

48268

PACKAGE DESIGN
PRIMARY PACKAGING
(FULL LAYOUT)

PACKAGE DESIGN
DETAILED
LAYOUT

PACKAGE DESIGN
INDIVIDUAL
LAYOUT DESIGN
Take a closer look at each design layout.

PACKAGE DESIGN

PACKAGE DESIGN
PRODUCT
(BEFORE & AFTER)
BEFORE

BEFORE

AFTER

STYLE GUIDE
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