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primary healthcare facility. But, both its core ad campaigns, Life must be good
and And you thought were expensive fail to enhance the core message of the
company and seem pretty ordinary amidst the plethora of advertisements of
lifestyle products. Right now, a number of things need to be modified. The initial
license fee should be reduced to Rs 10 lakh and the royalty should be pegged to
PBT and not to the gross income, and it should be in the range of 20-30 per cent.
It should also depute their doctors to the clinics for timely checkup.
Case Analysis 3: M N Tripathy
Here, the problem is of misinterpretation of the meaning of the word
franchisee, which led to a executable business idea failing miserably. Those
disappointment of the franchisee plan stems starting with the center
Comprehension from claiming branding Also brand quality. Some place An
befuddle about desires between AHLL and the franchisees over upon what
amount of the brand is worth will be irritating the cost-benefit mathematical
statement to both of them. AHLL clearly supposes that those Apollo facility mark
may be worth Rs 20 lakh Similarly as An one-time authorizing expense and
acknowledges the 5 % charge ahead income Likewise an twelve-month fee,
payable quarterly, Similarly as reasonable. The franchisees hope that the Apollo
brand name might naturally get those patients in Furthermore they might have
the capacity with run a profitable operation good from the begin. Unfortunately,
in the administration industry, a greater amount along these lines in the social
insurance industry, it may be not enough should need a highest point class
product; it must a chance to be dependably supported by a highest point
population administration. A more sensible picture could be given with
somewhat more preservationist evaluations of revenue and a projection of a
misfortune for the initial two years before benefits are made. This would temper
down the desires of the franchisee and maybe additionally diminish the quantity
of utilizations for establishments, with concomitant sparing of time for shortposting the imminent candidates. Therefore, some transforms require with be
constructed. Secure another mark to those Apollo Clinic, disassociating itself
starting with those Apollo lineage, yet maintaining the aggregation character
furthermore its proposition should be An value mark for yearning white collar
class clients.
Case Analysis 4: Narsimhan Rajkumar
Mr Rajkumar asserts that service management entails three intricately linked
issues: service operations management; service marketing management, and
service provider management. The core of all these issues is the heterogeneity
which means both the employees and the customers are involved in the service
quality. On one hand, variability in the service will lead to high customer
satisfaction, on the other hand this will brand the franchisee in its own unique
way making it somewhat bigger than the brand itself. The problem Apollo faces
is in giving a different brand image to both Apollo Hospitals and AHLL. Any
service can be seen on two parametersDivergence (the amount of freedom
allowed to the service provider) and Complexity (the number of predefined steps
taken to provide the service). Therefore, one way to resolve its current issues
would be to reduce the number of fronts it is focusing on like consultancy. One