Edp QB

MASTER OF BUSINESS ADMINISTRATION
COURSE DIARY
(ACADEMIC YEAR 2011-12)
IV SEMESTER
Name
: _____________________________________________
USN
: _____________________________________________
Semester & Section : _____________________________________________
The Mission
The mission of our institutions is to provide
world class education in our chosen fields and
prepare people of character, caliber and vision
to build the future world
IV SEM
INDEX
Sl.
No.
Subject/code
Page No
1. Scheme of Teaching & Examination

2. 10MBA41: CHANGE & KNOWLEDGE MANAGEMENT
3. 10MBA42: ENTREPRENEURIAL DEVELOPMENT
4. 10MBA43: SUPPLY CHAIN MANAGEMENT
5. 10MBAMM415: RURAL MARKETING
6. 10MBAMM416: STRATEGIC BRAND MANAGEMENT
7. 10MBAMM417: INTEGRATED MARKETING COMMUNICATIONS
8. 10MBAMM418: INTERNATIONAL MARKETING MANAGEMENT
9. 10MBAFM425:PROJECT APPRAISAL PLANNING & CONTROL
10. 10MBAFM426:INTERNATIONALFINANCIAL MANAGEMENT
11. 10MBAFM427: RISK MANAGEMENT
12. 10MBAFM428: TAX MANAGEMENT
10MBAHR445:INTERNATIONAL HUMAN RESOURCE
DEVELOPMENT
10MBAHR446:RECRUITMENT SELECTION AND COMPENSATION
14.
MANAGEMENT
13.
15. 10MBAHR447: LEARNING & DEVELOPMENT

16. 10MBAHR448: ORGANIZATIONAL LEADERSHIP
COURSE DIARY
MVJCE
IV SEM
SCHEME OF TEACHING & EXAMINATION
IV SEMESTER MBA (*Indicates Electives)

Teaching
(Hrs/Week)
Examination
Theory/
I.A
Total
Practical
SL.
NO
Code No.
1.
10MBA41
CHANGE & KNOWLEDGE

MANAGEMENT
04
--
100
50
150
2.
10MBA42
ENTREPRENEURIAL
DEVELOPMENT
04
--
100
50
150
3.
10MBA43
SUPPLY CHAIN MANAGEMENT
04
--
100
50
150
4.
10MBAMM415
RURAL MARKETING
04*
--
100
50
150
5.
10MBAMM416
STRATEGIC BRAND
MANAGEMENT
04*
--
100
50
150
6.
10MBAMM417
INTEGRATED MARKETING
COMMUNICATIONS
04*
--
100
50
150
7.
10MBAMM418
INTERNATIONAL MARKETING
MANAGEMENT
04*
--
100
50
150
8.
10MBAFM425
PROJECT APPRAISAL PLANNING

& CONTROL
04*
--
100
50
150
9.
10MBAFM426
INTERNATIONALFINANCIAL
MANAGEMENT
04*
--
100
50
150
10.
10MBAFM427
RISK MANAGEMENT
04*
--
100
50
150
11.
10MBAFM428
TAX MANAGEMENT
04*
--
100
50
150
12. 10MBAHR445
INTERNATIONAL HUMAN
RESOURCE DEVELOPMENT
04*
--
100
50
150
13. 10MBAHR446
RECRUITMENT SELECTION AND

COMPENSATION MANAGEMENT
04*
--
100
50
150
14. 10MBAHR447
LEARNING & DEVELOPMENT
04*
--
100
50
150
15. 10MBAHR448
ORGANIZATIONAL LEADERSHIP
04*
--
100
50
150
28
--
700
350
1050
Subject
Total
* Indicates Electives
COURSE DIARY
MVJCE
IV SEM
10MBA41
CHANGE & KNOWLEDGE MANAGEMENT
COURSE DIARY
MVJCE
IV SEM
CHANGE & KNOWLEDGE MANAGEMENT

Sub Code: 10MBA41
IA Marks : 50
No. of Lecture Hrs /week : 04
Exam Hrs. : 03
Total No. of Lecture Hrs. : 56
Exam Marks : 100
MANAGING CHANGE
MODULE 1
(8 Hours)
Change: Introduction, meaning, need, implications.

Personal Change: Meaning, understanding personal change, and personal change
process, components of personal change: Self awareness, self analysis, self efficacy,
self esteem, organizational roles - making organizational roles effective and role
efficacy, Importance.
MODULE 2
(10 Hours)
Organizational Change: Definition, nature, types, forces, models of organizational

change Force Field, Kurt Lewis, Systems, 7 Stage and Contemporary Activities
Research, Managerial approaches for implementing change, perspectives on change,
understanding the change process, Change management: leading the change process,
facilitating change, dealing with individual and group resistances, intervention
strategies, develop learning Organization.
MODULE 3
(6 Hours)
Organizational Culture & Change: Corporate Culture, types of culture, importance,

nature, formal & informal components of organizational culture, functions, creating &
sustaining culture, designing strategy for cultural change transglobal & cross cultural
contents, researches on cultural differences in Organizations, Organizational Culture &
leadership, emerging trends in Organizational culture.
MODULE 4
(4 Hours)
Creativity & Innovation: meaning, need, components of creativity & innovation,

Organizational Constraints, Organizational environment for Creativity & Innovation,
RECOMMENDED BOOKS:
1. Change & Knowledge Mangement-R.L. Nandeshwar, Bala Krishna Jayasimha,
Excel Books, 1st Ed.
2. Management of Organizational Change K Harigopal Response Books, 2001
REFERENCE BOOKS:
1. Change Management, concepts and applications, Radha R. Sharma, TMH
2. Managing Organizational Change - V Nilkant, S Ramnarayan Response Books
2004.
3. Managing organizational change, Palmer, Dunford, Akin, Tata Mc-Graw Hill
edition
4. Organization Change and Development, Kavith Singh, Excel Books
COURSE DIARY
MVJCE
IV SEM
KNOWLEDGE MANAGEMENT
MODULE 5
(06 Hours)
Introduction: Definition, evolution, need, drivers, scope, approaches in Organizations,
strategies in organizations, components and functions, understanding knowledge;
Learning organization: five components of learning organization, knowledge sources,
and documentation.
MODULE 6
(10 Hours)
Essentials Of Knowledge Management, knowledge creation process, knowledge
management techniques, Knowledge creation process, systems and tools,
organizational knowledge management architecture and implementation strategies,
building the knowledge corporation and implementing knowledge management in
organization.
MODULE 7
(8 Hours)
Knowledge management system life cycle, managing knowledge workers, knowledge audit, and knowledge management practices in organizations, few case
studies.
MODULE 8
(4 Hours)
Futuristic KM: Knowledge Engineering, Theory of Computation, Data Structure.
(NOTE: Proportionate weightage - based on number of hours allotted - should be given
to both the parts while setting question papers)
RECOMMENDED BOOKS:
1. Knowledge Management a resource book A Thohothathri Raman, Excel,
2004.
2. Knowledge Management- Elias M. Awad Hasan M. Ghazri, Pearson Education
REFERENCE BOOKS:
1. The KM Toolkit Orchestrating IT, Strategy & Knowledge Platforms, Amrit
Tiwana, Pearson, PHI, 2nd Edition.
2. The Fifth Discipline Field Book Strategies & Tools For Building A learning
Organization Peter Senge Et Al. Nicholas Brealey 1994
3. Knowledge Management Sudhir Warier, Vikas publications
4. Leading with Knowledge, Madanmohan Rao, Tata Mc-Graw Hill.
COURSE DIARY
MVJCE
IV SEM
M V J COLLEGE OF ENGINEERING
MBA DEPARTMENT
FOURTH SEMESTER
LESSON PLAN - CHANGE & KNOWLEDGE MANAGEMENT-10MBA41
No. of Lecture Hrs./
Week: 05
Total No. of Lecture Hours: 66
FOCUS
CHANGE
CLASS MODULE
1
2
PERSONAL CHANGE
3
1
5
6
7
8
9
TOPICS TO BE COVERED
Introduction, meaning
Need, implication
Meaning, understanding personal change
Personal change process
Components of personal change
Self awareness, Self analysis
Self efficacy, Self exteem
Organizational roles- making organizational roles effective
Importance
Definition, nature
11
Types, forces
12
Models of Organizational change
ORGANIZATIONAL CHANGE
10
13
14
15
16
17
18
19
Force Field
Kurt Lewis
Systems 7 stage and Contemporary Activities Research
Managerial approaches for implementing change
Perspectives on change
understanding the change process
Change management: leading the change process
Facilitating change, dealing with individual and group resistances
21
Intervention strategies, develop learning organization
22
23
24
ORGANIZA
TIONAL
CULTURE
& CHANGE
20
COURSE DIARY
Corporate Culture, types of culture

Importance, nature, formal & informal components of organizational
culture
Functions, creating and sustaining culture
MVJCE
IV SEM
Designing strategy for cultural change
26
Transglobal and cross cultural contents
27
28
Researches on cultural differences in organizations

Organizational Culture & leadership, emerging trends in
Organizational culture
29
Meaning, need
CREATIVITY &
INNOVATION
25
30
31
32
33
Components of creativity & motivation

Organizational constraints
Organization environment for Creativity &
Innovation
CASE STUDY
Definition, evolution, need
INTRODUCTION
34
35
36
5
37
38
39
Drivers, scope
Approaches in organizations, strategies in organizations
Components and functions-understanding knowledge
Learning organization
Five components of learning organization
Knowledge sources and documentation
41
Knowledge creation process

ESSENTIALS OF KNOWLEDGE
MANAGEMENT
40
42
43
44
45
46
47
48
49
50
52
53
54
55
56
Knowledge creation process systems and tools

Organizational knowledge management architecture
Implementation strategies
Building the knowledge corporation
Building the knowledge corporation
Implementing knowledge management in organization
Implementing knowledge management in organization
CASE STUDY
CASE STUDY
KNOWLEDGE
MANAGEMENT
SYSTEM LIFE
CYCLE
51
Knowledge management techniques
COURSE DIARY
Managing Knowledge workers

Managing Knowledge workers
Knowledge audit
Knowledge audit
Knowledge management practices in organizations
8
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IV SEM
Knowledge management practices in organizations
58
CASE STUDY
59
60
CASE STUDY
CASE STUDY
61
Knowledge Engineering
62
63
64
65
66
FUTURISTIC KM
57
Theory of Computation
Theory of Computation
Data Structure
Data Structure
CASE STUDY
COURSE DIARY
MVJCE
IV SEM
QUESTION BANK
SUBJECT: CHANGE & KNOWLEDGE METHOD
SUB CODE: 10MBA41
MANAGING CHANGE
MODULE 1: CHANGE & PERSONAL CHANGE
1. Define personal change.
2. Explain the process of personal change.
3. What are the elements of personal change?
4. Define self-efficacy. Explain the factors influencing self-efficacy.
5. What are the facets of low self esteem?
6. What are the consequences of low self esteem?
7. What are the measures to overcome low self-esteem?
8. What are the sources of self efficacy?
9. What is change?
10.What are the levels of change?
11.What are the causes of change?
12.What are the phases of change?
13.What are organizational roles?
14.Differentiate between intrinsic and extrinsic change.
15.Write short notes on:
(i)
Self-efficacy
(ii)
Self-analysis
(iii)
Self-awareness
(iv)
Self-esteem
16.Differentiate between self efficacy and self esteem
17.What do you mean by role efficacy?
18.Discuss the change & its effects on employees and organizations.
19.Explain the three groups or dimensions of role efficacy.
20.Enumerate different aspects of role efficacy.
MODULE 2: ORGANIZATIONAL CHANGE
1. Define Organizational Change.
2. Explain the various forces of change.
3. Explain Lewins three stage model.
4. Explain briefly the various types of change.
5. Discuss the process of change in organizations.
6. Explain Lewins force field analysis model.
7. Discuss the various organizational change models.
8. What are the perspectives of organizational change?
9. Explain the eight steps of leading change process model.
10.Explain Ronald Lippitt, Jeanne Watson & Bruce Westleys seven stage model of
consulting process.
11.Explain the five step change process of Action Research.
12.Explain the various forces of change.
13.What are the six management strategies for dealing with resistance to change?
14.Why do individuals and organizations resist change?
15.What are the intervention strategies in a change process?
16.What are the managerial options for implementing change?
COURSE DIARY
10
MVJCE
IV SEM
MODULE 3: ORGANIZATIONAL CULTURE & CHANGE

1.
2.
3.
4.
5.
6.
Define organizational culture.

What are the four functions of organizational culture?
Define strong and weak organizational culture.
How is the culture transmitted to employee?
Discuss the common characteristics making up organizational culture.
Design a strategy for a cultural change.
MODULE 4: CREATIVITY & INNOVATION

1.
2.
3.
4.
What
What
What
What
do you mean by creativity & innovations?

are the components of creativity and innovation?
are the blocks in creativity?
are the steps involved in the creativity?
MODULE 5: INTRODUCTION
1.
2.
3.
4.
What is knowledge?
Briefly summarize the evolution of Knowledge Management.
What is knowledge management?
What are the eight important reasons or need for implementing KM system within
an organization?
5. Explain the six key drivers for implementing KM system within any organizations.
6. Discuss the organizational knowledge management strategies.
7. What are the organizational knowledge management components and functions?
8. What is documentation of knowledge?
9. Explain the two types of organizational knowledge sources.
10.What do you mean by learning organization?
11.Discuss the various organizational knowledge management approaches.
12.Discuss the process of organizational learning.
13.What are the five components of learning organization?
14.What do you mean by knowledge assets?
MODULE 6: ESSENTIALS OF KNOWLEDGE MANAGEMENT
1. What are the architectural components of organizational knowledge management?
2. Discuss the four phased implementation strategy for knowledge management
system.
3. What are the basic types of knowledge?
4. What is organizational knowledge capital?
5. How is organizational knowledge classified?
6. What are the key components of the organizational knowledge pyramid?
7. Explain the organizational Knowledge Creation cycle.
8. Define organizational meta knowledge.
9. Explain social knowledge and axiomatic knowledge.
10.What are knowledge networks?
11.What is an organizational knowledge ecosystem?
12.What are knowledge maps?
13.Explain the four processes of organizational knowledge spiral.
14.Write short notes on:
(i)
Concept mapping
(ii)
Organizational co-operative learning
15.Explain the layered knowledge architecture for an organization.
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IV SEM
16.What is a document management system?

17.What is a Database Management System?
18.What is a Data Warehouse?
19.What are the key considerations of organizational Knowledge Management
Architecture?
20.What are organizational knowledge repositories?
21.What is Data Mining or Knowledge Discovery in Databases (KDD)?
MODULE 7: KNOWLEDGE MANAGEMENT SYSTEM LIFE CYCLE
1.
2.
3.
4.
5.
What is a Knowledge Management System (KMS)?

Explain Knowledge Management System Life cycle?
What is a Knowledge worker?
What is K- audit (Knowledge audit)?
What is the core competencies required for a knowledge worker?
MODULE 8: FUTURISTIC KM
1.
2.
3.
4.
What
What
What
What
is
is
is
is
COURSE DIARY
data structure?
Knowledge Engineering?
the future of knowledge management?
theory of computation?
12
MVJCE
IV SEM
10MBA42
ENTREPRENEURSHIP
DEVELOPMENT
COURSE DIARY
13
MVJCE
IV SEM
ENTREPRENEURSHIP DEVELOPMENT
Sub Code
No. of Lecture Hrs /week
Total no. of Lecture Hrs
: 10MBA42
: 04
: 56
IA Marks
Exam Hours
Exam Marks
: 50
: 3 hours
: 100
Module 1
Entrepreneur: Meaning of Entrepreneur; Evolution of the Concept; Functions of an
Entrepreneur, Types of entrepreneur, Intrapreneur an emerging class, Concept of
Entrepreneurship-Evolution of Entrepreneurship; Development of Entrepreneurship;
The entrepreneurial Culture; Stages in entrepreneurial process.
08 Hours
Module 2
Creativity and Innovation: Creativity, Exercises on Creativity, Source of New Idea,
Ideas into Opportunities.
Creative problem solving: Heuristics, Brainstorming, Synectics, Value Analysis
Innovation and Entrepreneurship: Profits and Innovation, Globalization, Modules of
Innovation, Sources and Transfer of Innovation, Why Innovate, What Innovation, How
to Innovate, Who Innovates.
06 Hours
Module 3
Business Planning Process
Meaning of business plan, Business plan process, Advantages of business planning,
Marketing plan, Production/operations plan, Organizational plan, financial plan, Final
project report with feasibility study, preparing a model project report for starting a new
venture.
14 hours
Module 4
Institutions supporting entrepreneurs
Small industry financing developing countries, A brief overview of financial institutions
in India, Central level and state level institutions, SIDBI, NABARD, IDBI, SIDO, Indian
Institute of Entrepreneurship, DIC, Single window, Latest Industrial policy of
Government of India
06 Hours.
Module 5
Family business
Importance of family business, Types, History, Responsibilities and rights of
shareholders of a family business, Succession in family business, Pitfalls of the family
business, strategies for improving the capability of family business, Improving family
business performance
06 Hours
Module 6
International Entrepreneurship Opportunities: The nature of international
entrepreneurship, Importance of international business to the firm, International
versus domestic entrepreneurship, Stages of economic development, Entrepreneurship
entry into international business, exporting, Direct foreign investment, barriers to
international trade.
08 hours
Module 7
Informal risk capital and venture capital: Informal risk capital market, venture
capital, nature and overview, venture capital process, locating venture capitalists,
approaching venture capitalists.
COURSE DIARY
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MVJCE
IV SEM
04 hours
Module 8
Managing growth: Using external parties to help grow a business, franchising,
advantages and limitations, investing in a franchise, joint ventures- types, Acquisitions
and mergers
04 hours
Recommended Books
1. Poornima Charantimath, Entrepreneurship Development-Small Business
Enterprise, Pearson Education, 2007
2. Robert D Hisrich, Michael P Peters, Dean A Shepherd, Entrepreneurship, 6th
Edition, The McGraw-Hill Companies, 2007
Reference Books
1. Dr. Mathew J. Manimala, Entrepreneurship theory at crossroads, Biztantra, 2007
2. Vasant Desai, Entrepreneurial Development and Management, Himalaya Publishing
House, 2007
3. Maddhurima Lall, Shikha Sahai, Entrepreneurship, Excel Books, 2006
4. Kurakto, Entrepreneurship-Principles and practices, 7th Edition, 2007, Thomson
publication
COURSE DIARY
15
MVJCE
IV SEM
LESSON PLAN
10MBA42- ENTREPRENEURSHIP DEVELOPMENT
Hours
Chapter
No.
Chapter Name
Meaning of Entrepreneur;
Functions of an Entrepreneur,
Types of entrepreneur,
Intrapreneur an emerging class,
4
5
Module
1
Entrepreneur
Development of Entrepreneurship;
The entrepreneurial Culture;
Stages in entrepreneurial process.
Creativity, Exercises on Creativity,
10
Creativity and
Innovation
11
12
Module
2
Creative problem
solving
Ideas
into
Synectics, Value Analysis
06
Hours7
sessions
Modules of Innovation, Sources and

Innovation and
Entrepreneurship Transfer of Innovation,
Why Innovate, What Innovation, How to
Innovate, Who Innovates.
15
16
Meaning of business plan,
17
Business plan process-1
18
Business plan process-2
19
21
Source of New Idea,

Opportunities.
Heuristics, Brainstorming,
Profits and Innovation, Globalization,
14
20
08
Hours9
sessions
Concept of EntrepreneurshipEvolution of Entrepreneurship;
13
Topic
14
hours15
sessions
Advantages of business planning,

module
3
22
23
24
COURSE DIARY
Business plan
Marketing plan-1
Marketing plan-2
Production/operations plan-1,
Production/operations plan-2,
16
MVJCE
Organizational plan,
25
financial plan,
26
feasibility study,
27
Final project report
28
preparing a model project report for

starting a new venture.
Business plan template
29
30
CASE STUDY
31
Small industry financing developing

countries,
A brief overview of financial institutions in
India,
Central level and state level institutions,
32
33
34
35
IV SEM
Module 4
36
Institutions
supporting
entrepreneurs
37
06
Hours.
-7
sessions
SIDBI, NABARD, IDBI,

SIDO, Indian Institute of
Entrepreneurship,
DIC, Single window,
Latest Industrial policy of Government of
India
38
Importance of family business,
39
Types, History, Responsibilities and rights

of shareholders of a family business,
40
Succession in family business,
41
Module 5
42
Family business
Pitfalls of the family business,

strategies for improving the capability of
family business,
43
06
Hours6
sessions
Improving family business performance
44
45
46
47
Module 6
48
49
50
COURSE DIARY
The nature of international

entrepreneurship,
Importance of international business to
the firm,
International versus domestic
International
entrepreneurship,
Entrepreneurship
Stages of economic development,
Opportunities:
Entrepreneurship entry into international
business,
exporting
17
MVJCE
08
hours8
sessions
Direct foreign investment
51
barriers to international trade.
52
Informal risk capital market,
53
venture capital, nature and overview,
54
55
Module 7
56
Informal risk
capital and
venture
capital:
04
hours
-5
sessions
venture capital process,

locating venture capitalists,
approaching venture capitalists.
57
Using external parties to help grow a

business,
franchising, advantages and limitations,
58
59
60
IV SEM
Module 8
61
62
COURSE DIARY
Managing
growth:
04
hours
5
sessions
investing in a franchise,
joint ventures- types,
Acquisitions and mergers
18
MVJCE
IV SEM
10MBA42 ENTREPRENEURIAL DEVELOPMENT-QUESTION BANK

1
Define the terms "Entrepreneur".and Intrapreneur and explain their difference.
What is innovation & how itdiffers frominvention?
Trace development of Entrepreneurship in India.
What is a "Tiny Industry" ?
Define sole trading concern.
Prepare a project report for establishment of a tiny industry making chalk piece , Make
reasonable assumptions.
What are subsidies ?
What is seed capital ?
What is a business plan ?
10
Explain the functions of KSIIDC, IFCI , SIDBI, KIADB
11
What do you mean by sick industrial unit ?
12
What characters of an entrepreneur can lead to failure of the venture?
13
Entrepreneurs are born and not made , please examine the statement
14
Explain the functions of an entrepreneur.
15
What are the barriers to entrepreneurship ?
16
Discuss the merits of small scale industries.
17
Explain the product range in small scale industries.
18
Explain the stages of project planning.
19
How do you choose the site for location of a small business ?
20
What are the financial aspects of the business plan ?
21
Write a note on different financial institutions connected with small scale industry.
22
Examine the need for Institutional Finance for small enterprises in India . Review the
performance of various financial institutions in developing small enterprises in India
23
Discuss in detail the characteristics of a successful entrepreneur.
24
Explain the problems faced by small scale industries in India.& remedial measures that
are availble .
25
Discuss the various steps involved in starting a business.
26
Discuss the various financial incentives given to Small Scale Enterprises (SSE)..
27
Define NPV.
28
Define financial analysis.
29
What factors have a bearing on choice of technology?
30
State the merits and limitations of payback period method.
31
What is break even analysis? Mention its uses.
32
Mention the salient features of New Small Enterprises policy 1991
33
What is entrepreneurial mobility? Discuss the various factors influencing the mobility
of entrepreneurs.
COURSE DIARY
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34
Mention the three functions of NSIC, TECSOK, KSFC.
35
. What are the stages in a project lifecycle?
36
Explain the objective of entrepreneurial training.
37
.Narrate any six difference between a manager and an entrepreneur.
38
.What is the role played the commercial banks in the development of entrepreneurs?
39
What is the role of creativity in Entrepreneurship?
40
Differentiate between brain sorming and heuristics
41
What is the role of value analysis in idea evaluation
42
How does creativity lead to innovation.
43
Give examples of ideas or opportunities which could be converted and identified as a

business proposition
44
why is innovation important? How does it influence the profitability?
45
Explain the steps involved in innovation
46
What are the characteristics of a leadership that encourages innovation?
47
Explain business plan process.
48
What are the different aspects considered while conducting feasibility study?
49
Examine how the market feasibility, Financial Feasibility and Technical feasibility
studies help in establishing a successful enterprise.
50
How do various institutions support an entrepreneur?
51
What do you understand by single window concept?
52
What do you understand by Family business?
53
What are advantages and disadvantages of Family business
54
How can family business be made effective?
55
What are the steps involved in succession planning?
56
Explain the life cycle of Family business
57
How does commnication play a role in family business?
58
What are the pitfalls that need to be avoided in family business?
59
What is the significance of international entrepreneurship?
60
Why is it important to pursue International entrepreneurship?
61
What are export promotion programs / measures of the Govt of India that SSI's can
avail?
62
How can an entrepreneur attract direct foreign investment?
63
What is the risk in attracting capital for entrepreneurs.
64
What is venture capital
65
How does the financial viability of a venture is calculated?
66
Explain the steps involved in identifying and obtaining venture capital
67
What are the strategies involved in expanding business?
COURSE DIARY
20
MVJCE
IV SEM
68
Why is growth essential
69
Differentiate among franchise, merger , acquisition and joint venture
70
What precausions are required to grow through inorganic growth mechanism
71
Explain different sources of Business ideas.
72
What are the functions of District Industry centres while assisting prospective SSI
Entrepreneur
73
Give an account of the functions performed by Technical consultancy organisations
74
75
76
Explain entrepreneurial development life cycle in terms of support, sustaenanace and

stimulatory aspects.
List important features of Sle proprietorship and partnerships of business in private
sector.
What do you understand by the term entrepreneurial competence and how is it
acquired.
77
Analyse the role of entrepreneur in economic development of the country
78
What are the incentives available to an entrepreneur?
79
What is the importance of International entrepreneurship?
80
How does export help an entrepreneur and how can it be achieved?
81
Describe barriers for international trade and how can it be overcome?
82
What are the mechanisms available to attract direct foreign investment
83
What is the impact of globalisation and liberalisation on SSI units of India
84
Briefly explain the planning commission's guidelines for formulating project report.
COURSE DIARY
21
MVJCE
IV SEM
10MBA43
COURSE DIARY
22
MVJCE
IV SEM
SYLLABUS
Sub Code
No. of Lecture Hrs/Week
Total No. of Lecture Hours
:10MBA43
:04
:56
IA Marks
Exam Hours
Exam Marks
Module 1:
:50
:3 Hours
:100
08 Hours
Introduction to Supply Chain Management

Supply chain objectives importance decision phases process view competitive
and supply chain strategies achieving strategic fit supply chain drivers obstacles
framework facilities inventory transportation information sourcing pricing.
Module 2:
08 Hours
Designing the supply chain network

Designing the distribution network role of distribution factors influencing
distribution design options e-business and its impact distribution networks in
practice network design in the supply chain role of network factors affecting the
network design decisions modeling for supply chain.
Module 3:
05 Hours
Designing and Planning Transportation Networks.

Role of transportation modes and their performance transportation infrastructure
and policies - design options and their trade-offs Tailored transportation.
Module 4:
06 Hours
Sourcing and Pricing.

Sourcing In-house or Outsource 3rd and 4th PLs supplier scoring and assessment,
selection design collaboration procurement process sourcing planning and
analysis.
Pricing and revenue management for multiple customers, perishable products, seasonal
demand, bulk and spot contracts.
Module 5:
05 Hours
Information Technology in the supply chain

IT Framework customer relationship management internal supply chain
management supplier relationship management transaction management future
of IT.
Module 6:
06 Hours
Coordination in a Supply Chain

Lack of supply chain coordination and the Bullwhip effect obstacle to coordination
managerial levers building partnerships and trust continuous replenishment and
vendor-managed inventories collaborative planning, forecasting and replenishment.
COURSE DIARY
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Module 7:
07 Hours
Dimensions of Logistics
Introduction: A macro and micro dimension logistics interfaces with other areas
approach to analyzing logistics systems logistics and systems analysis techniques
of logistics system analysis factors affecting the cost and importance of logistics.
Module 8
07 Hours
Demand Management and Customer Service

Outbound to customer logistics systems Demand Management Traditional
Forecasting CPFRP customer service expected cost of stockouts channels of
distribution.
Cases in SCM
04 Hours
Text Books:
1. Sunil Chopra and Peter Meindl, Supply Chain Management Strategy, Planning
and Operation, Pearson/PHI, 3rd Edition, 2007.
2. Coyle, Bardi, Longley, The management of Business Logistics A supply Chain
Perspective, Thomson Press, 2006.
Reference Books:
1. Donald J Bowersox, Dand J Closs, M Bixby Coluper, Supply Chain Logistics
Management, TMH, Second Edition, 2008.
2. Wisner,
Keong
Leong
and
Keah-Choon
Tan,
Principles
of
Supply
Chain
Management A Balanced Approach, Thomson Press, 2005.

3. David Simchi-Levi et al, Designing and Managing the Supply Chain Concepts,
Strategies, and Case Studies, McGraw Hill International Edition 2003.
4. Gattorna J L and Walters D W, Managing the Supply Chain A Strategic
Perspective, Palgrave 1996. Sahay B S, Supply Chain Management in the twentyfirst century, Macmillan 2000.
5. Mohanty R P, Deshmukh S G, Supply Chain Management, Theories and
Practices, biztantra, 2005
COURSE DIARY
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LESSON PLAN - SUPPLY CHAIN MANAGEMENT 10MBA 43
9
10
11
12
13
14
15
16
17
18
19
3
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
COURSE DIARY
Introduction To
Supply Chain
Management
Designing The Supply
Chain Network
FOCUS
Designing and
Planning
Transportation
Networks
3
4
5
6
7
8
MODULE
Supply Chain - Objectives - Importance
Decision Phases - Process View
Competetive and Supply Chain
Strategies
Achieving Strategic Fit
Supply Chain Drivers - Obstacles
Framework - Facilities - Inventory
Transportation - Information
Sourcing - Pricing
Designing The Distribution network - Role of
Distribution
Factors Influencing Distribution
Design Options - e-business and its
Impact
Distribution Networks in Practice
Network Design in the Supply Chain
Role of Network
Factors Affecting the Network Design
Decisions
Modeling for Supply Chain
Role of Transportation
Modes and their Performance
Transportation Infrastructure and
Policies
Transportation Infrastructure and
Policies
Design Options and their Trade-offs
Design Options and their Trade-offs
Tailored Transportation
Sourcing - In house or Outsource - 3rd
and 4th PLs
Supplier Scoring and Assessment
Selection - Design Collaboration
Procurement Process - Sourcing Planning and
Analysis
Pricing and Revenue Management for Multiple
Customers
Perishable Products, Seasonal Demand
Bulk and Spot Contracts
IT Framework
Customer Relationship Management
Internal Supply Chain Management
Supplier Relationship Management
Transaction Management
Future of IT
Lack of Supply Chain Coordination and the
Bullwhip Effect
Obstacle to Coordination - Managerial
Coordi
nation Information
In a Technology
Sourcing and Pricing
Suppl in the Supply
y
Chain
Chain
HR
1
2
25
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40
41
42
43
51
52
53
54
55
56
57
58
59
60
61
62
Dimensions Of
Logistics
46
47
48
49
50
Demand
Management And
Customer Service
44
45
IV SEM
levers
Building Partnerships and Trust
Continuous Replenishment
Vendor-Managed Inventories
Collaborative Planning
Forecasting and Replenishment
Introduction: Amacro and Micro
Dimension
Logistice Interfaces with other Areas
Approach to Analysing Logistics
Systems
Logistics and System Analysis
Techniques of Logistics System Analysis
Factors Affecting the Cost
Importance of Logistics
Outbound to Customer Logistics
Systems
Demand Management
Traditional Forecasting
CPFRP
Customer Service
Expected Cost of Stockouts
Channels of Distribution
COURSE DIARY
Cases in SCM
26
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10MBA43 SUPPLY CHAIN MANAGEMENT

Question Bank
1. What do you mean by Supply Chain Management and explain its key issues?
2. What are the objectives of SCM and explain the process of SCM?
3. What do you mean by Customer Relationship Management and explain its
strategy?
4. What do you mean by Supplier Relationship Management and explain its
Strategy?
5. Explain the Strategic decisions in Supply Chain Management?
6. Give the framework of Supply Chain Management?
7. Write short notes on Supply Chain Decisions and Trade offs?
8. What do you mean by designing the Distribution Network and what are the
Factors affecting Distribution?
9. What is the role of distribution in Supply Chain Management?
10.What is the role of network in SCM and network designs in the supply chain?
11.What are the factors affecting the network design decisions?
12. What do you mean by modeling for supply chain and explain its concepts?
13. What are the models on transportation?
14. Explain the product mix model?
15. What do you mean by Logistics demand and supply?
16. Explain demand forecasting?
17. What do you mean by safety inventory?
18. What do you mean by aggregate planning in supply chain?
19. What do you mean by Sourcing?
20. Explain Transporting and Pricing Decisions?
21. What do you mean by Coordination in the supply chain?
22. What do you mean managerial levers used to achieve coordination?
23. What do you mean by building strategic partnership and trust with supply
chain?
24. Give the role of information technology in supply chain management?
25. Give the IT framework?
26. Write short notes on the following:
Intranet/Extranet
E Commerce
E Procurement
Bar coding
Computer based information system
27.What do you mean computer models?
28.Explain ERP?
29.What do you mean by 3PL?
30.Explain about Tailored Transportation.
31.Write short notes on Bulk and Spot Contracts.
32.Explain the Bullwhip Effect.
33.Write short notes on Future of IT in Supply Chain Management.
34.Explain the Importance of Logistics.
35.What are the different factors affecting the cost.
COURSE DIARY
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10MBAMM415RURAL MARKETING
COURSE DIARY
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RURAL MARKETING
Subject Code: 10MBAMM415
No. of Lecture Hour / Week: 04
IA Marks: 50
Exam Hours: 03
Exam Marks: 100
Module 1:
Introduction:
(04 Hours)
Definition, scope of rural marketing, concepts, components of rural markets,

classification of rural markets, rural vs. urban markets
Module 2:
Rural marketing environment:
(06 Hours)
Population, occupation pattern, income generation, location of rural population,

expenditure pattern, literacy level, land distribution, land use pattern, irrigation,
development programs, infrastructure facilities, rural credit institutions, rural retail
outlets, print media in rural areas, rural areas requirement, problems in rural
marketing, rural demand, rural market index
Module 3:
(06 Hours)
Rural Consumer Behaviour:
Consumer buying behaviour models, Factors affecting Consumer Behaviour, Social
factors, Technological Factors, Economic Factors, Political Factors,
Characteristics of Rural consumer- Age and Stages of the Life cycle, Occupation
and Income, Economic circumstances, Lifestyle, Personality and Brand Belief,
Information Search and pre purchase Evaluation, Rise of Consumerism, Consumer
Buying Process, Opinion Leadership Process, Diffusion of Innovation, Brand Loyalty
Module 4:
(06 Hours)
Researching Rural Market:
Sanitizing rural market, Research design- Reference frame, Research approach,
Diffusion of innovation, Development studies, PRA approach, The need for PRA,
Sampling, Operational aspects of data collection,
Module 5:
(09 Hours)
Rural Marketing Strategies:
a) Segmenting, Targeting and Positioning
Segmentation- Heterogeneity in Rural, Prerequisites for Effective Segmentation,
Degrees of Segmentation, Basis of Segmentation and Approaches to Rural
Segmentation- Geographic Segment, Demographic Segmentation, Psychographic
Segmentation, Behaviour Segmentation, Multi-attribute Segmentation,
Targeting- Evaluation and Selection of Segments, Coverage of Segments,
Positioning- Identifying the positioning Concept, Selecting the positioning Concept,
Developing the Concept, Communicating the Concept
b) Product Strategy
Introduction, Marketing Mix Challenges, Product concepts classification- Five Levels
Products, Classification of Products, Rural Product Categories Fast moving Consumer
goods, Consumer Durables, Agriculture Goods, Services,
c) New Product Development
Consumer Adoption Process, Product life cycle, Product Mix,
d) Branding in Rural India- Brand building in Rural India, Brand Spectrum in Rural,
Brand Loyalty Vs Stickiness
e) Fake Brands- The Fakes Market, Strategy to counter fakes,
COURSE DIARY
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Structure of competition in Rural India, Product warranty and After-sales-service,

Conclusion, Assignment
Module 6:
Distribution
Strategy:
(07Hours)
Introduction: Accessing Rural Markets, Coverage Status in Rural Markets, Channels of
Distribution, Evolution of Rural Distribution Systems- Wholesaling, Rural Retail System,
Vans, Rural Mobile Traders: The last Mile Distribution, Haats/Shandies, Public
Distribution System, Co-operative Societies Behavior of the Channel, Prevalent Rural
Distribution Models- Distribution Models of FMCG Companies, Distribution Model of
Durable Companies, Distribution of fake products, Emerging Distribution ModelsCorporate SHG Linkage, Satellite Distribution, Syndicated Distribution, ITCs
Distribution Model, Petrol pumps and Extension counters, Barefoot agents, Agricultural
agents, Agricultural input dealers, Other channels, Ideal distribution model for Rural
Module 7:
(07 Hours)
Communication strategy:
Challenges in Rural Communication, A view of Communication Process, Developing
Effective- Profiling the Target Audience, Determining communication objectives,
designing the message, selecting the communication channels, deciding the promotion
mix, Creating advertisement for rural audiences rural media- Mass media, NonConventional Media, Personalised media, Rural Media: The importance of the two-step
flow of communication Media Typology, The Media Model, Media innovation, Influence
of Consumer Behaviour on Communication strategies,
Module 8:
(07 Hours)
The future of Rural Marketing:
Introduction, Focused Marketing Strategies, Market Research, Consumer Finance, Rural
Vertical, Retail and IT Models, Rural Managers, Glamorize Rural Marketing, PublicPrivate Partnership,
E-Rural Marketing
Case studies in Indian context only
Hours)
RECOMMENDED BOOKS:
(04
Author: Rural Marketing, T.P. Gopal Swamy, Vikas Publishing House, 2/e
Module-1: Chapter 1
Module-2: Chapter 2, Chapter 3
Author: Rural Marketing, Balaram Dogra & Karminder Ghuman, TMH,1/e
Module-1: Chapter 1
Module-8: Chapter 22
Author: Rural Marketing, Pradeep Kashyap & Siddhartha Raut, Biztantra
Module-3: Chapter 4
Module-6: Chapter 9
Author: Rural Marketing, Sanal Kumar Velayudhan,2/e, Response, SAGE Publication
Module-4: Chapter 4
REFERENCE BOOKS:
1. Rural Marketing U.C.Mathur, excel books, 1/e
2. Rural Marketing C G Krishnamacharyulu, Lalitha Ramakrishnan Pearson
Education
3. Rural Marketing Habeeb Ur Rahman HPH, 1/e, 2004
4. Rural Marketing Sukhpal Singh Vikas Publishers
COURSE DIARY
30
MVJCE
8
9
10
11
12
13
3
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
COURSE DIARY
RURAL MARKETING INTROD

ENVIRONMENT
UCTION
RURAL CONSUMER
BEHAVIOUR
RESEARCHIN
G RURAL
MARKET
MODULE
LESSON PLAN
RURAL MARKETING 10MBAMM415
FOCUS
Definition, Scope of Rural Marketing
Components of Rural Markets
Classification of Rural Markets
Rural vs Urban Markets
Population, Occupation Pattern, Income Generation
Location of Rural Population, Expenditure Pattern,
Literacy Level
Land Distribution, Land Use Pattern, Irrigation,
Development Programs
Infrastructure Facilities, Rural Credit Institutions, Rural
Retail Outlets
Print Media in Rural Areas, Rural Areas Requirement
Problems in Rural Marketing, Rural Demand, Rural
Market Index
CBB Models, Factors Affecting CB, Social Factors
Technological Factors, Economic Factors, Political
Factors
Age and Status of the Life Cycle, Occupation and
Income
Economic Circumstances, Lifestyle, Personality and
Brand Belief
Information Search and Pre Purchase Evaluation, Rise
of Consumerism
Consumer Buying Process, Opinion Leadership Process
Diffusion of Innovation, Brand Loyalty
Sanitizing Rural Market
Research Design - Reference Frame
Research Approach, Diffusion of Innovation
Development Studies, PRA Approach
The need for PRA, Sampling
Operational Aspects of Data Collection
Segmentation: Heterogeneity in Rural, Prerequisites
for Effective Segmentation
Degrees of Segme.. Basis of Segme.. and Approaches
to Rural Segme..
Geographic, Demographic, Psychographic, Behaviour,
Multi-attribute Segme..
Targeting: Evaluation and Selection of Segments,
Coverage of Segmens
Positioning: Identifying, Selecting, Developing and
Communicating the Concept
Product Strategy: Introduction, Marketing Mix
Challenges
Product Concepts Classifications - Five Levels Products,
Classi of Products
Rural Product Categories - FMCG's, Consumer Durables,
Agricu Goods, Services
NPD: Consumer Adoption Process, Product Life Cycle,
Product Mix
RURAL MARKETING STRATEGIES
HR
1
2
3
4
5
IV SEM
31
MVJCE
33
34
35
36
38
39
40
41
42
43
DISTRIBUTION STRATEGY
37
44
COMMUNICATION
STRATEGY
THE FUTURE
OF RURAL
MARKETING
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
COURSE DIARY
IV SEM
Branding in Rural India: B Building, B Spectrum,

Brand Loyalty Vs Stickness
Fake Brands: The Fake Market, Strategy to Counter
Fakes
Structure of Competition in Rural India, Product
Warranty
After-Sales-Service, Conclusion, Assignment
Introduction: Accessing RM's, Coverage Status in
RM's, Channels of Distribution
Evolution of RDS's - Wholesaling, R Retail System,
Vans, R Mobile Traders
The Last Mile Distr.., Haats/Shandies, Public
Distribution System
Co-operative Societies Behaviour of the Channel,
Prevalent RD Models
DM's of FMCG Companies, Durable Companies, D of
Fake Products
Emerging DM's - Corporate - SHG Linkage, Satellite D,
Syndicated D
ITC's DM, Petrol Pumps and Extension Counters,
Barefoot Agents, Agric Agents
Agricultural Input Dealers, Other Channels, Idea DM for
Rural
Channels in RC, A view of C Process, Developinf
Effective - Profiling the TA
Determining C Objectives, Designing the Message,
Selecting the C Channels
Deciding the Promotion Mix, Creating Advertisement for
R Audiences R Media
Mass Media, Non-Conventional Media, Personalised
Media
Rural Media: The Importance of Two-Step Flow of
Communication M Typology
The Media Model, Media Innovation
Influence of Consumer Behaviour on Communication
Strategies.
Introduction, Focused Marketing Strategies
Market Research, Consumer Finance
Rural Vertical, Retail and IT Models
Rural Managers
Glamorize Rural Marketing
Public-Private Partnership
e-Rural Marketing
CASE STUDIES IN INDIAN CONTEXT ONLY
32
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10MBAMM415 RURAL MARKETING

QUESTION BANK
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
What is Rural Marketing?

Discuss the Rural Marketing Environment.
Name any two corporations, which provides rural electrification.
Explain the role of NABARD in Rural Development.
Discuss the success story of AMUL with respect to marketing concept.
What are the obstacles marketers faces in setting agriculture goods.
Describe Thompson rural market Index.
Discuss the problems in rural marketing.
Construct a market structure for FMCG Company.
Explain Tabulae approach.
Explain Graphical approach.
Define simultaneous equation approach.
What is the relationship between price and market surplus?
How you will dispose marketed surplus.
Enumerate characteristics of developed markets.
Mention any ten companies in agriculture machinery production.
How rural market can be segmented.
Describe the product strategy for Rural Marketing.
Pricing strategy in Rural Marketing in totally different Explain.
Develop distribution and promotional strategy for an organization, which is into
rural marketing.
21. Briefly explain marketing of agriculture inputs.
22. Explain the role of packaging in Rural Marketing?
23. What are constraints marketer faces in transporting his goods in rural
marketing?
24. Write a note on
a) Market Information
b) Storage
c) Risk
d) Marketing Agencies
25. Explain Theory of determination of input prices.
26. How Seed marketing and distribution done.
27. What is the necessity of training in Rural Marketing?
28. Describe the advertising strategies of Rural Marketing.
29. Write a note on KAPEC.
30. Explain recent export & Import policy.
31. Explain the consumer buying behaviour models.
32. What are the factors affecting consumer behaviour?
33. Describe the consumer buying process.
34. What are the characteristics of rural consumer?
35. Explain PRA Approach.
36. Explain the various approaches in Rural Segmentation.
37. Explain the positioning concept in Rural Marketing.
38. What do you mean by marketing mix challenges?
39. Define Fake Brands.
40. Differentiate Brand Loyalty Vs Stickiness.
41. Explain the various channels of Distribution.
42. Write short notes on:
SHG Linkage.
Satellite Distribution.
Syndicated Distribution.
COURSE DIARY
33
MVJCE
IV SEM
ITCs Distribution Model.

Petrol pumps and Extension Counters.
Barefoot agents.
43. Explain the Ideal Distribution Model for Rural.
44. What are the challenges in Rural Communication?
45. Explain e-Rural Marketing.
46. Write short notes on:
Rural Managers.
Glamorize Rural Marketing.
Public-Private Partnership.
Consumer Finance.
Mass Media.
Non-Conventional Media.
47. Explain the importance of the two-step flow of Communication Media Typology.
48. What are the major influences of Consumer Behaviour on Communication
Strategies?
49. Write short notes on Retail Rural Outlet.
50. What do you mean by After-Sales Service?
COURSE DIARY
34
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10MBAMM416
STRATEGIC BRAND MANAGEMENT
COURSE DIARY
35
MVJCE
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STRATEGIC BRAND MANAGEMENT

Sub Code: 10MBAMM416
No. of Lecture Hrs / Week: 04
Total no. of Lecture Hours: 56
IA Marks: 50
Exam Hours: 3 Hours
Exam Marks : 100
Module 1:
Introduction to the concept of Brand Management:
(06 Hours)
Brand Meaning, Definition, Evolution of Brands, Functions of Brand to consumer, Role
of Brand- Advantages of Brand, Product Vs Brand, Branding- Meaning, Creation of
Brands through goods, services, people, Organization, Retail stores, places, online,
entertainment, ideas, challenges to Brand builders
Brand Management-Meaning & Definition.
Strategic Brand Management Process-Meaning, Steps in Brand Management
Process
Strong Indian Brands (Case study)
Module 2:
(07 Hours)
Customer Based Brand Equity:
Customer Based Brand Equity-Meaning, Model of CBBE
Brand Equity: Meaning, Sources, Steps in Building Brands, Brand building blocksResonance, Judgments, Feelings, performance, imagery, salience- Brand Building
Implications, David Aakers Brand Equity Model.
Brand Identity & Positing: Meaning of Brand identity, Need for Identity &
Positioning, Dimensions of brand identity, Brand identity prism,
Brand positioning Meaning, Point of parity & Point of difference, positioning
guidelines
Brand Value: Definition, Core Brand values, Brand mantras, Internal branding,
Module 3:
(03 Hours)
Choosing Brand Elements to Build Brand Equity:
Criteria for choosing brand elements, options & tactics for brand elements-Brand name,
Naming guidelines, Naming procedure, Awareness, Brand Associations, Logos &
Symbols & their benefits, Characters & Benefits, Slogans & Benefits, Packaging.
Leveraging Brand Knowledge:
(04 Hours)
Meaning of Brand Knowledge, Dimensions of Brand Knowledge, Meaning of Leveraging
Secondary Brand Knowledge & Conceptualising the leverage process
Module 4:
(05 Hours)
Measuring & Interpreting brand performance:
Brand Value chain- Designing Brand Tracking studies, Establishing brand Equity
Management Systems.
Module 5:
(05 Hours)
Measuring Brand Equity:
Methods for measuring Brand Equity- Quantitative Techniques & Quantitative
Techniques, Comparative methods-Brand based comparisons, Marketing based
comparisons-Conjoint Analysis, Holistic methods.
Module 6:
Brand Strategies:
(06 Hours)
a) Brand Extension- Meaning, Types, Needs, Advantages & Disadvantages of Brand
Extension, Brand-Product matrix, Brand Hierarchy-Kapferers Branding Systems,
COURSE DIARY
36
MVJCE
IV SEM
Building Brand Equity at different hierarchial levels, Brand hierarchy decisionConsumers Evaluation of Brand Extensions & Opportunities
b) Brand Personality- Meaning & Definition, Types of Brand personalities, Elements
of Brand personality
(02 Hours)
c) Brand Image- Meaning & Definition, Sources of Brand Image, Brand Image for
Established and New Products, Brand Image & Celebrity
(02 Hours)
d) Brand Repositioning: Meaning, Types of repositioning strategies in Indian
marketing
(01 Hour)
Module 7
(05 Hours)
Brand Imitations:
Meaning of Brand Imitation, Kinds of imitations, Factors affecting Brand Imitation,
Imitation Vs Later market entry, First movers advantages, Free rider effects, Benefits
for later entrants, Imitation Strategies.
Module 8
(06 Hours)
Making Brands go Global:
Geographic extension, sources of opportunities for global brand, single name to global
brand, consumers & globalization, conditions favoring marketing, barriers to
globalization, managerial blockages, organisation for a global brand, pathways to
globalization.
(04 Hours)
RECOMMENDED TEXT BOOKS:

Author: Strategic Brand Management, Building Measuring & Managing Brand Equity
2nd Ed Phi / Pearson Education Kevin Lane Keller
Module-2: Chapter 1, Chapter 2, Chapter 3, Chapter 15
Module-4: Chapter 8
Module-5: Chapter 9
Author: Brand Management -The Indian Context Y L R Moorthi Vikas Publication.
Module-2: Chapter 4
Author: Brand Imitations Dr S S Kaptan, Dr S Pandey HPH, 1/e, 2004
Module-7: Chapter 4
Author: Strategic Brand Management Jean, Noel, Kapferer Kogan Page India
REFERENCE BOOKS:
1. Brand Management- Text and Cases- U C Mathur, Macmillan, 1/e
2. Brand Management, Tapan Panda, 2/e, Excel Publication
RECOMMENDED BOOK FOR CASE STUDY
1. Brand Management- Text and Cases- U C Mathur, Macmillan, 1/e
COURSE DIARY
37
MVJCE
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LESSON PLAN
STRATEGIC BRAND MANAGEMENT - 10MBAMM416
No. of Lecture Hrs./ Week: 05
Total No. of Lecture Classes: 62
Introduction to the
concept of Brand
Management
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Business Research
Design
Measuring &
Interpreting
Brand
Perfoermanc
e
16
17
18
19
20
21
22
23
24
25
26
FOCUS
Customer Based Brand Equity
CLASS MODULE
1
27
28
COURSE DIARY
Brand - Meaning, Definition, Evolution of Brands
Functions of Brand to Consumer, Role of Brand, Advantages
of Brand
Product vs. Brand
Branding - Meaning, Creation of Brands through Goods,
Services, People, Organization, Retail Store, Places, On-line
Challenges to Brand Builders
Brand Management - Meaning and Definition
Strategic Brand Management Process - Meaning, Steps in
Brand Management Process
Strong Indian Brands (Case Study)
Customer Based Brand Equity - Meaning, Model of CBBE
Brand Equity - Meaning, Sources, Steps in Building Brands
Brand Building Blocks - Resonance, Judgements, Feelings,
Performance, Imagery
Salience - Brand Building Implications, David Aaker's Brand
Equity Model
Brand Identity & Positioning: Meaning of Brand Identity, Need
for Identity & Positioning
Dimensions of Brand Identity, Brand Identity Prism
Brand Positioning - Meaning, Point of Parity & Point of
Difference, Positioning Guidelines
Brand Value: Definition, Core Brand Values, Brand Mantras,
Internal Branding
Criteria for choosing Brand Elements
Options & Tactics for Brand Elements - Brand Name, Naming
Guidelines, Naming Procedure, Awareness, Brand Associations
Logos & Symbols & their Benefits, Characters & Benefits,
Slogans & Benefits, Packaging
Leveraging Brand Knowledge
Meaning of Brand Knowledge, Dimensions of Brand
Knowledge
Meaning of Leveraging Secondary Brand Knowledge
Conceptualising the Leverage Process
Measuring & Interpreting Brand Performance
Brand Value Chain
Designing Brand Tracking Studies
Establishing Brand Equity
Management Systems
38
MVJCE
29
30
31
32
33
Measuring
Brand Equity
50
51
52
53
54
55
56
57
58
59
60
61
62
COURSE DIARY
Brand
Imitations
47
48
49
Making Brands
go Global
Case
Studies
38
39
40
41
42
43
44
45
46
Brand Strategies
34
35
36
37
IV SEM
Methods for measuring Brand Equity

Quantitative Techniques
Quantitative Techniques
Comparative Methods - Brand Based Comparisons
Holistic Methods
Brand Extension - Meaning, Types, Needs, Advantages &
Disadvantages
Brand - Product Matrix
Brand Hierarchy - Kapferer's Branding Systems
Building Brand Equity at Different Hierarchial Levels
Brand Hierarchy Decision - Consumer's Evaluation of Brand
Extensions
Opportunities
Brand Personality - Meaning & Definition
Types of Brand Personalities
Elements of Brand Personality
Brand Image - Meaning & Definition
Sources of Brand Image
Brand Image for Established and New Products
Brand Image and Celebrity
Brand Repositioning: Meaning, Types of Strategies in Indian
Marketing
Meaning of Brand Imitation, Kinds of Imitations
Factors affecting Brand Imitation
Imitation vs. later Market Entry
First Mover Advantages, Free Rider Effects
Benefits for later Entrants, Imitation Strategies
Geographic Extensions, Sources of Opportunities for Global
Brand
Single Name to Global Brand, Consumers & Globalization
Conditions favoring Marketing, Barriers to0 Globalization
Managerial Blockages
Organisation for a Global Brand
Pathways to Globalization
Case Studies in Indian Context only
39
MVJCE
IV SEM
QUESTION BANK
1. What does a Brand Mix mean?
2. Discuss the sources of Brand Equity.
3. What are the different challenges that a brand builder has to face?
4. Define points of parity between different brands.
5. What are the factors shaping a brand during its growth?
6. Briefly explain the Customer based brand equity pyramid & its sub dimensions.
7. What is co-branding?
8. What are the criteria for choosing brand elements?
9. Explain the different trademark considerations for branding.
10.What are the benefits of having a brand character?
11.Explain with examples the significance of licensing in leveraging secondary brand
knowledge to build brand equity.
12.Explain the brand value chain along with its different value stages & multipliers.
13.What is cyber squatting?
14.What do you mean by brand positioning? What are the different ways by which
you can position a brand?
15.Explain different qualitative research techniques for measuring sources of brand
equity.
16.What is brand imitation?
17.Briefly explain the concept of brand hierarchy.
18.What are the advantages of brand extension?
19.What do you mean by flanker brand?
20.What is a desired brand personality for a marketer?
21.What are the advantages & potential problems of celebrity endorsements?
Explain with examples.
22.Distinguish between brands and products with a relevant example.
23.Explain the role of points of parity and points of difference in brand positioning.
24.Define brand elements. What are the options and tactics used by companies to
choose brand elements?
25.What is brand life cycle?
26.What are the advantages and disadvantages of co-branding?
27.Explain the brand value chain.
28.What is Ingredient Branding?
29.Elucidate the qualitative research techniques used to identify sources of brand
equity.
30.Explain the process of designing a branding strategy.
31.What is brand imitation?
32.Indiscriminate brand extensions lead to cannibalization of existing brands.
Comment.
33.Explain customer based brand equity pyramid.
34.Distinguish between brand recall and recognition.
35.What is brand rejuvenation? Explain the strategies used for successful
rejuvenation.
36.Explain competitive methods of measuring outcomes of brand equity.
37.What is brand hierarchy?
38.What are the brand challenges and opportunities?
39.Explain the brand product matrix with an example.
40.What is brand imagery?
41.What are the criteria for choosing brand elements?
42.What are the strategies of leveraging secondary brand knowledge to build brand
equity?
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43.Explain the first mover advantage with respect to imitation.

44.Describe the naming procedure for selecting brand names.
45.Define strategic brand management process.
46.Describe present scenario of branding in India.
47.Briefly explain the legal considerations in branding.
48.What is a brand-marketing program?
49.What is brand leverage?
50.Explain the concept of brand budget.
51.Discuss product quality vs. brand building.
52.What is an Umbrella Brand?
53.What do you mean by brand loyalty?
54.Write a note on brand equity management system.
55.What is the classification of brands according to their nature?
56.Explain the financial analysis for brand building.
57.Media plays a significant role in brand building. Discuss.
58.What are the techniques to measure brand equity?
59.What is meant by brand strategy?
60.Discuss the recent trends in brand building in Indian market.
61.What does brand positioning mean?
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10MBAMM417
INTEGRATED MARKETING
COMMUNICATIONS
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INTEGRATED MARKETING COMMUNICATIONS

Sub Code: 10MBAMM417
No. of Lecture Hours / Week: 04
Total no. of Lecture Hours: 56
IA Marks: 50
Exam Hours: 3 Hours
Exam Marks: 100
Module 1:
Role of IMC in marketing process, IMC planning model, Marketing and promotion
process model.
Communication process, steps involved in developing IMC programme, Effectiveness of
marketing communications
(04 Hours)
Advertising:
Purpose, Role, Functions, Types, Advertising Vs Marketing mix, Advertising appeal in
various stages of PLC
(04 Hours)
Module 2:
Advertising Agency: Type of agencies, Services offered by various agencies, Criteria
for selecting the agencies and evaluation.
(04 Hours)
Module 3:
Advertising objectives and Budgeting: Goal setting DAGMAR approach, Various
budgeting methods used.
(04 Hours)
Module 4:
Media planning: Developing Media plan, Problems encountered, Media EvaluationPrint, Broadcast media, Support media in advertising.
(04 Hours)
Media strategy: Creativity, Elements of creative strategies and its implementation,
Importance of Headline and body copy.
(04 Hours)
Module 5:
Direct Marketing: Features, Functions, Growth, Advantages/Disadvantages, And
Direct Marketing Strategies.
Promotion: Meaning, Importance, tools used, Conventional/unconventional,
drawbacks, push pull strategies, Co-operative advertising, Integration with advertising
and publicity
Public relation/ Publicity:- Meaning, Objectives, tools of public relations, Public
relation strategies, Goals of publicity, Corporate Advertising Role, Types, Limitations,
PR Vs Publicity.
(08 Hours)
Module 6:
Monitoring, Evaluation and control: Measurement in advertising, various methods
used for evaluation, Pre-testing, Post testing.
(04 Hours)
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Module 7:
International Advertising: Global environment in advertising, Decision areas in
international advertising
(04 Hours)
Internet advertising: Meaning, Components, Advantages and Limitations, Types of
Internet advertising
(03 Hours)
Industrial advertising: B 2 B Communication, Special issues in Industrial selling.
(04 Hours)
Module 8:
Event Management: Introduction Purpose of organizing an Event, Key elements of
Events, Concepts of promotion and pricing in events.
(05 Hours)
(04 Hours)
RECOMMENDED BOOKS:
1. Advertising and Promotions IMC Perspectives: Belch and Belch Tata Mc Graw
Hill, 6/e, 2003
2. Advertising An IMC Perspective - S.N.Murthy/U.Bhojanna - Excel Books, 2007.
REFERENCE BOOKS:
1. Advertising & Integrated Brand Promotion, OGuinn, Allen, Semenik, 4/e,
Thomson, 2007
2. Integrated Advertising, Promotion, and Marketing Communications, Clow, Baack,
3/e, Pearson Education, 2007
3. Advertising management Rajeev Batra, John G Myers & Aaker PHI, 5/e, 2007
4. Advertising Management by Bathra, Pearson Education, 5/e.
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Lesson Plan
10MBAMM417 Integrated Marketing Communication
FOCUS
Introduction to IMC &
Advertising
MODULE
Direct Marketing,
Promotion, Public
Relations
Monitoring,
Evaluation
and control
Advertis
ing
Media planning & objectiv Advertisin
Strategy
es and g Agency
Budgeti
ng
HR
1 Role of IMC in marketing process
2 IMC planning model
Marketing and promotion process model Communication
3 process
steps involved in developing IMC programme Effectiveness
4 of marketing communications
5 Advertising-Purpose, Role
6 Advertising-Purpose, Role
7 Functions, Types
8 Advertising Vs Marketing mix
9 Advertising appeal in various stages of PLC
10 Type of agencies and evaluation
11 Type of agencies and evaluation
12 Services offered by various agencies
13 Criteria for selecting the agencies
14 evaluation
15 Goal setting
16 DAGMAR approach
17 Various budgeting methods used
18 Various budgeting methods used
19 Developing Media plan, Problems encountered
20 Media Evaluation-Print
21 Broadcast media
22 Support media in advertising
23 Creativity
24 Elements of creative strategies and its implementation
25 Importance of Headline
26 body copy
Direct Marketing-Features, Functions, Growth,
Advantages/Disadvantages, And Direct Marketing
27 Strategies
Promotion-Meaning, Importance, tools used,
28 Conventional/unconventional
29 drawbacks,push pull strategies
30 Co-operative advertising
31 integration with advertising and publicity
32 Public Relations-Meaning, Objectives, tools,strategies
33 Goals of publicity
34 Corporate Advertising Role, Types, Limitations
35 PR Vs Publicity
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Measurement in advertising
37
various methods used for evaluation
38
Pre-testing
39
Post testing
45
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International Advertising
Event
Management
COURSE DIARY
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41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
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International Advertising-Global environment in

advertising
Global environment in advertising
Decision areas in international advertising
Decision areas in international advertising
Internet advertising: Meaning, Components,
Internet advertising: Meaning, Components,
Advantages and Limitations
Types of Internet advertising
Industrial advertising:
B 2 B Communication
Special issues in Industrial selling.
Special issues in Industrial selling.
Event Management:
Introduction Purpose of organizing an Event
Key elements of Events
Key elements of Events
Concepts of promotion and pricing in events.
46
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Question Bank
1.Define integrated marketing communication?
2.What is communication Mix?
3.What are the components of marketing communication?
4.Define advertising?
5. Explain different types of advertising?
6. Differentiate commercial & non-commercial advertising?
7. What is an advertising agency? Explain its functions?
8. Give note o types of advertising agencies?
9. Explain how do you evaluate an advertising agency?
10. List the services offered by an advertising agency?
11. Discuss the careers in Indian advertising agencies?
12. Critically evaluate DAGMAR approach?
13. Explain the factors influencing advertising budget?
14. Explain the methods used in setting advertising budget?
15. What are the attributes that contribute for media selection?
16. Evaluate the media strategy for print & broadcast media?
17. Give some examples of electronic media?
18. Explain the advantages & disadvantages of advertising in radio?
19. Critically evaluate the creative strategy for media planning?
20. Describe various stages of media planning?
21. Discuss the disadvantages of yellow pages?
22. Give a note on internet advertising?
23. Write a brief note on various forms of outdoor media with its importance to IMC
concept?
24. Define direct marketing?
25. Give a note on Indian scenario on direct marketing?
26. Discuss various customer oriented promotion techniques?
27. Differentiate advertising & publicity?
28. What is the role of public relations in marketing communication?
29. Write the role of event management?
30. Write a note on international advertising?
31. Write a note on publicity?
32. Explain various methods used in evaluation of an ad?
33. Write a note on B2B advertising?
34. Explain the scenario of event management industry in India?
35. Write the difference between global and local advertising?
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10MBAMM418
INTERNATIONAL MARKETING
MANAGEMENT
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INTERNATIONAL MARKETING MANAGEMENT

No. of Lecture Hour / Week: 04
IA Marks: 50
Exam Hours: 03
Exam Marks: 100
Module 1:
(07 Hours)
Framework of international marketing:
Definition scope and challenges difference between international marketing and
domestic marketing the dynamic environment of international trade transition from
domestic to international markets orientation of management and companies
Global e-marketing: The Death of Distance, communications, Targeting the individual
customers, relationship marketing, interactivity, Speed to market, living in an age of
technical discontinuities, new technologies change the rules of competition,
components of the electronic value chain.
Module 2:
(08 Hours)
Developing a global vision through marketing research:
Breadth and scope of international marketing research problems in availability and
use of secondary data problems in gathering primary data multicultural research
a special problem research on internet a new opportunity estimating market
demand problems in analyzing and interpreting research information responsibility
for conducting marketing research communicating with decision makers. Identifying
foreign markets classification based on demand based on the stage of development
other bases for division of world markets
Social and Cultural Environment: Basic aspects of society and culture, Approaches
to cultural factors, Impact of Social and Cultural Environment on Marketing Industrial
and Consumer Products
Module 3:
(07 Hours)
Global marketing management planning and organization:
Global perspective global gateways global marketing management an old debate
and a new view planning for global markets alternative market entry strategies
organizing for global competition
Products for consumers in global markets product development product adaptation
product standardization marketing of services green marketing and product
development
Module 4:
(06 Hours)
Products and services for consumers:
Quality products and culture analyzing product components for adaptation
marketing consumer services globally brands in international markets
Products and services for businesses
Demand in global business to business markets quality and global standards
business services trade shows' crucial part of business to business marketing
relationship markets in business to business context
Module 5:
Licensing, Strategic Alliances, FDI:
(08 Hours)
Introduction, Licensing, Strategic Alliances, Manufacturing Subsidiaries, Entry Modes

and Marketing Control, Optimal Entry Strategies.
Global Distribution
Introduction, Distribution as Competitive advantage, Rationalizing Local Channels,
Wholesaling, Retailing, Global Logistics, Parallel Distribution, Global Channel Design
International retailing
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International expansion of retailers international retailing defined retail format

variations in different markets general merchandise: retailing issues in
international retailing
Module 6:
(07 Hours)
Pricing decisions:
Global Pricing Framework, Pricing Basics, Marginal Cost Pricing and its importance,
Transfer Pricing, Counter trade, Systems Pricing, Pricing and positioning, price
quotation INCO terms preparation of quotations.
Promotion Decisions
Promotions international advertising sales promotion in international markets
international advertising direct mailing personal selling exhibition generic
promotions in international marketing
Module 7:
Recent trends in India's foreign trade:
(06 Hours)
Institutional infrastructure for exports promotions in India India's trade policy

exports assistance exports documentation and procedures including different stages
of documentation
Globalization in India, Opportunities, Constraints and Initiatives
India - A Hub for Globalization, Globalization in India - Post Liberalization, Indias
Strengths, Strategies for Sustainable Competitive Advantage, Potential for Made in
India, Major Globalization Initiatives from Indian Companies, WTO Regulations and
their implications for India, Undesirable effects of globalization, Government Initiatives
needed to foster globalization
Module 8
(02Hours)
The future of global marketing: Six major changes in global marketing
Case studies
Hours)
(05
RECOMMENDED TEXT BOOKS:

Author: International Marketing Cateora, Graham TMH 12/E, 2005
Module-1: Chapter 1
Module-2: Chapter 8
Author: International Marketing Varshney, Bhattacharya S Chand
Module-1: Chapter 1
Module-7: Chapter 9, Chapter 10, Chapter 11, Chapter 29
Author: Global Marketing Management Warren Keegan Pearson / PHI, 7/e
Module-2: Chapter 3
Author: Global Marketing, Johny K. Johannson, 4/e, TMH
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Author: International Marketing Dana Nicoleta, Lascu Biztantra, 2003
Author: International Marketing Francis Cherunillam HPH, 7/e, 2004
Author: Global Marketing Strategies, 6/e, Jean-Pierre Jeannet, Biztantra.
RECOMMENDED BOOKS FOR CASE STUDIES:
1. International marketing -Analysis and strategy -Sak Onkvisit and John J. Shaw, 1/e,
Biztantra
2. International Marketing- Rajagopal/ Vikas publications/1e
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Subject: International Marketing Management

I.A. Marks: 50
01
02
03
04
05
Module
Framework
of international
marketing
Hour.
No
06
Topics to be covered
Definition scope and challenges difference between international
marketing and domestic marketing
The dynamic environment of international trade
Transition from domestic to international markets.
Orientation of management and companies
Global e-marketing death of distance and communications
Targeting the individual customers, relationship marketing, interactivity
M-1
07
Hours / Week: 04
Total Hours: 62
Technical discontinuities
Components of Electronic value chain
09
Breadth and scope of international marketing research research process

Problems in availability and use of secondary data gathering primary
data qualitative and quantitative research problems in gathering
primary data
Multicultural research a special problem
Developing a global vision through marketing

research
08
10
11
12
13
14
15
16
17
18
Responsibility for conducting marketing research communicating with

decision makers
Identifying foreign markets classification based on demand based on
the stage of development
Classification based on the stage of development
Other bases for division of world markets
20
M-2
Basic aspects of society and culture, Approaches to cultural factors

Impact of social and cultural Environment on Marketing Industrial
products.
Impact of social and cultural Environment on Marketing consumer
products.
Global perspective global gateways
21
Global
marketing
management
planning and
organization
19
Research on internet a new opportunity

Estimating market demand problems in analyzing and interpreting
research information
23
24
25
Global marketing management an old debate and a new view

Planning for global markets alternative market entry strategies
Organizing for global competition
M-3
22
Products for consumers in global markets product development

Product adaptation product standardization
27
Marketing of services green marketing and product development
28
Quality products and culture - Products and services for business
29
M-4
Pro
duc
ts
and
26
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Analyzing product components for adaptation

52
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30
Marketing consumer services globally brands in international markets
31
Demand in global business to business markets quality and global

standards
Business services trade shows' crucial part of business to business
marketing
Relationship markets in business to business context
32
35
36
37
38
39
40
41
42
43
Pricing & Promotion

decisions
44
45
46
47
48
50
M-6
49
51
52
53
54
56
M-7
57
M-8
The future
of Global
Marketing
55
58
60
61
62
Manufacturing subsidiaries, Entry mode and market control

Optimal Entry Strategies.
Introduction to Global Distribution
Rationalizing Local Channels, Wholesaling.
Retailing, Global Logistics,
Parallel distribution and Global Channel design
International Retailing, retailing defined, retailing format
Variations in different markets- General Merchandise,
Issues in International retailing
Pricing policies and decisions
Price escalations cost of exporting
Marginal cost pricing its importance
Price quotation INCO terms preparation of quotations
Promotions sales promotion in international markets
International advertising direct mailing personal selling exhibitions
Institutional infrastructure for exports promotions in India

India's trade policy
India's trade policy
Exports assistance
Exports documentation
Exports procedures including different stages of documentation
Six Major changes in Global Marketing
Case study on export pricing

Case Study
59
Introduction, Licensing, Strategic Alliances
Generic promotions in international marketing

Recent trends in
India's foreign trade
34
M-5
Licensing, Strategic Alliances, FDI
33
COURSE DIARY
Case study on export promotion

Case study on trade policy
Case study based on current events
Case study on international retail
53
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QUESTION BANK
1. What are the different types risks you come across in international marketing?
2. What are the major issues and difficulties you are likely to encounter while
conducting overseas marketing research?
3. Explain the different policies issued by ECGC?
4. Define International Marketing as adopted by AMA.
5. Why most of the exports would quote by FOB prices than the CIF prices.
6. Briefly explain the international product life cycle stage and its characteristics for
initiating country.
7. What are the Ar-4 and GR forms?
8. What are the major problems of Indian export sender?
9. Briefly explain two most popular foreign market entry strategies with suitable
examples.
10.Differentiate Grey Market products and Counterfeited products.
11.What are the factors that influence the decision on channel type selection?
12.Write comprehensive note on present Exam policy of India.
13.What are the basic needs of overseas marketing research?
14.What are the objectives of exchange control Explain briefly.
15.International marketing is more complex than domestic marketing do you agree?
Justify your answer.
16.What do you understand by revolving credit?
17.Discuss export documentation in Indian context.
18.Problem on marginal cost pricing, Quotation preparation.
19.What is Hedging?
20.Explain the concept of EPRG with example.
21.Write comprehensive note on
a. Indian Foreign Trade
b. Export Assistance
22.What is high context and low context structure?
23.Explain the process of transition from domestic to International marketing.
24.How devaluation can help in entrepreneur of a country to become export
competitive, explain with an example.
25.What is multicultural research, what is the special problem in that?
26.What are the problems in collecting primary data in International Marketing?
27.How do you identify a foreign market based on demand pattern or based an
stage of CA development what appropriate marketing strategy you will adopt for
each market you have identified.
28. What is country of origin effect and global brands?
29.What is green marketing its implication on product development in international
marketing?
30.What are the conditions required for product standardization?
31.What arte different types of indirect exports?
32.Compare the contrast air transport and maize transport in strategy international
marketing.
33.Explain the concept of generic promotion in international marketing.
34.What is letter of credit?
35.What are the risks covered maize insurance policy?
36. What are the commercial & regulatory documents required by an Indian
exporter.
37.What is WTO? What are tariff & non-Tariff -----? Briefly explain them?
38.What is perceived value pricing?
39.Write note on International packaging.
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40.What are cartels?

41.Discuss the important INCO terms in detail.
42. What developments favour globalization?
43.What are the new technologies that are changing the rules of compettion?
44.What are the various components of Electronic Value chain?
45.List the basic aspects of society and culture.
46.What is the social impact on Marketing Industrial products?
47.What is the social and Cultural impact on marketing consumer products?
48.Write a brief note of Licensing and strategic alliances.
49.What are the optimal Entry Strategies?
50.Write a brief note on distribution and rationalizing local channels
51.What is global logistics and global channel design?
52.What has been the impact of globalization in India post liberalization?
53.What has been some of the major globalization initiatives from Indian
companies?
54.What are the WTO regulations and their implications for India?
55.List out the undesirable effects of globalization.
56.What Initiatives have the government taken to foster globalization in India?
57.What are the six major changes in Global Marketing?
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10MBAFM425
PROJECT APPRAISAL, PLANNING
AND CONTROL
COURSE DIARY
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PROJECT APPRAISAL, PLANNING AND CONTROL

Sub Code: 10MBAFM425
No. of Lecture Hrs / week: 04
Total no. Of Lecture Hrs: 56
IA Marks: 50
Exam Hours: 3
Exam Marks: 100
Module 1:
(4 Hours)
Planning & Analysis Overview: Phases of capital budgeting Levels of decision-making
objective.
Resource Allocation Framework: Key criteria for allocation of resource elementary
investment strategies portfolio planning tools strategic position and action
evaluation aspects relating to conglomerate diversification interface between
strategic planning and capital budgeting.
Module 2:
(6 Hours)
Generation and screening of project ideas: Generation of ideas monitoring the
environment regulatory framework for projects corporate appraisal preliminary
screening project rating index sources of positive NPV qualities of a successful
entrepreneur the porter model for estimation of profit potential of industries.
Market and demand analysis: Situational analysis and specification of objectives
collection of secondary information conduct of market survey characterization of
the market demand forecasting market planning.
Technical analysis: Study of material inputs and utilities manufacturing process and
technology product mixes plant capacity location and site machinery and
equipment structures and civil works project charts and layouts work schedule
Module 3:
(12 Hours)
Financial Analysis: Estimation of cost of project and means of financing estimates of
sales and production cost of production working capital requirement and its
financing estimates of working results breakeven points projected cash flow
statement projected balance sheet.
Project cash flows: Basic principles of measurement of cash flows components of the
cash flow streams viewing a project from different points of view definition of cash
flows by financial institutions and planning commission biases in cash flow
estimation.
Appraisal criteria: Net Present Value benefit cost ratio internal rate of returns
urgency payback period accounting rate of returns investment appraisal in
practice.
Analysis of Risk.
Module 4:
(10 Hours)
Types and measure of risk simple estimation of risk sensitivity analysis scenario
analysis Monte Carlo simulation decision tree analysis selection of project risk
analysis in practice.
Special decision situations: Choice between mutually exclusive projects of unequal life
optimal timing decision determination of economic life inter-relationships
between investment and financing aspects inflation and capital budgeting.
Analysis of firm and market risk: Portfolio theory and capital budgeting capital asset
pricing model estimation of key factors CAPM and Capital budgeting
Module 5:
(5 Hours)
Social Cost Benefit Analysis (SCBA): Rationale for SCBA UNIDO approach to SCBA
Little and Mirle approach to SCBA.
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Module 6:
(4 Hours)
Multiple projects and constraints: Constraints methods of ranking mathematical
programming approach linear programming model integer linear programming
model goal programming model.
Qualitative Analysis: Qualitative factors in capital budgeting strategic aspects
strategic planning and financial analysis informational asymmetry and capital
budgeting organizational considerations.
Environmental appraisal of projects: types and dimensions of a project meaning and
scope of environment Environment Environmental resources values
environmental impact assessment and environmental impact statement.
Module 7:
(5 Hours)
Project financing in India: Means of finance norms and policies of financial institutions
SEBI guidelines Sample financing plans structure of financial institutions in India
schemes of assistance term loans procedures project appraisal by financial
institutions.
Module 8:
(10 Hours)
Project Management: Forms of project organization project planning project control

human aspects of project management prerequisites for successful project
implementation.
Network techniques for project management development of project network time
estimation determination of critical path scheduling when resources are limit
PERT and CPM models Network cost system
Project review and administrative aspects: Initial review performance evaluation
abandonment analysis administrative aspects of capital budgeting evaluating the
capital budgeting system of an organization.
RECOMMENDED BOOKS:
1. Prasanna Chandra Project Planning: Analysis, Selection, Implementation and
Review TMH, 5/e
2. Narendra Singh Project Management and Control HPH, 2003
REFERENCE BOOKS:
1. Nicholas Project Management for Business and Technology: Principles and
Practice Pearson / PHI
2. Gray & Larson Project Management: The Managerial Process TMH, 3/e , 2005
3. Vasant Desai Project Management HPH
4. Bravest M Patel Project Management Vikas
5. Chitkara Construction Project Management, Planning, Scheduling and Control
TMH,
6. Choudhury Project Management TMH, 1/e
7. Project Management K Nigerians New Age International, 2004
8. Project Management- Merdith & Gopalan Wiley India ( P) Ltd.
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LESSON PLAN
PROJECT APPRAISAL, PLANNING AND CONTROL-10MBAFM425
MODULE
FOCUS
PLANNING &
ANALYSIS
OVERVIEW
CLASS
Hours / Week: 04
Total Hours: 56
GENERATION & SCREENING OF

PROJECT IDEAS
10MBAFM425
I.A. Marks: 50
1
2
3
4
8
9
10
Planning and analysis overview of capital budgeting
levels of decision making objective
Resource allocation framework key criteria for
allocation of resource
Elementary investment strategies, portfolio planning
tools
Strategic position and action evaluation
- aspects
relating to conglomerate diversification interface
between strategic planning and capital budgeting
Generation of ideas monitoring environment
regulatory framework for projects corporate appraisal
preliminary screening of projects
Project rating index sources of positive NPV qualities
of a successful entrepreneur Porter model for
estimation of profit potential of industries
Situational analysis and specification of objectives
collection of secondary information Conduct of market
survey characterization of the market
Demand forecasting market planning - Study of material
inputs and utilities manufacturing process and
technology product mixes
Plant capacity location and site machinery and
equipment, structures and civil works
Project charts and layouts work schedule
11
Estimation of cost or project and means of financing
12
Estimates of sales and production
14
15
16
17
FINANCIAL ANALYSIS
13
Cost of production working capital requirement and its

financing
Estimates of working results
Break even analysis
Projected cash flow statement and analysis
Project balance sheet formulation and analysis
21
Basic principles of measurement of cash flows

components of the cash flow stream
Viewing a project from different points of view
definition of cash flows by financial institutions and
planning commission biases in cash flow estimation
NPV Benefit Cost Ratio Internal Rate of Returns
Urgency
Pay back Period Accounting Rate of Returns
22
Investment Appraisal in practice analysis of risk
18
19
20
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31
Types and measure of risk simple estimation of risk

simple estimation of risk
Sensitivity analysis scenario analysis Monte Carlo
simulation
Decision tree analysis selection of project- risk analysis
in practice
Choice between mutually exclusive projects of unequal
life optimal timing decision determination of
economic life
Interrelationships between investment and financing
aspects
Inflation and capital budgeting analysis of firm and
market risk
Portfolio theory and capital budgeting CAPM,
Estimation by factors
Portfolio theory and capital budgeting CAPM,
Estimation by factors
CAPM and capital budgeting
32
33
34
Social cost benefit analysis
23
26
27
28
29
30
35
36
37
38
MULTIPLE PROJECTS &

CONSTRAINTS
PROJECT
FINANCING IN
INDIA
39
SOCIAL COST
BENEFIT
ANALYSIS
(SCBA)
25
TYPES & MEASURES OF RISK
24
40
41
42
43
44
45
46
47
48
49
COURSE DIARY
Social cost benefit analysis

Rational for SCBA
UNIDO approach for SCBA
UNIDO approach for SCBA
Little mirle approach for SCBA
Multiple project and constraints constraints methods
of ranking mathematical programming approach, LPP
IPP Goal programming model
Qualitative factors in capital budgeting strategic aspect
strategic planning and financial analysis, Informational
asymmetry and capital budgeting
Organizational considerations, Types and dimensions of a
project, Meaning and scope of environment
Environmental resources values, Environmental impact
assessment and environmental impact statement
Environmental resources values, Environmental impact
assessment and environmental impact statement
Project financing in India means of finance norms
and policies of financial institutions, SEBI guidelines
sample-financing plans
Project financing in India means of finance norms
and policies of financial institutions, SEBI guidelines
sample-financing plans
Structure of financial institutions in India schemes of
assistance
Structure of financial institutions in India schemes of
assistance
Term loans procedure project appraisal by financial
institutions
60
MVJCE
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51
Term loans procedure project appraisal by financial

institutions
Forms of project organization project planning
52
Project control human aspects of project management
53
Pre-requisites for successful project implementation
54
55
56
57
58
59
60
61
62
COURSE DIARY
PROJECT MANAGEMENT
50
Network techniques for project management

Development of project network time estimation
determination of Critical Path
Network techniques for project management
Development of project network time estimation
determination of Critical Path
Scheduling when resources are limit PERT
Scheduling when resources are limit PERT

Initial review - performance evaluation
Abandonment analysis
Administrative aspects of capital budgeting
Evaluating the
organization
Evaluating the
organization
61
capital
budgeting
system
of
an
capital
budgeting
system
of
an
MVJCE
IV SEM
QUESTION BANK
1. Define Project Management
2. What is the scope of the Project Management?
3. What are the characteristics of project Management?
4. How do it differ from that abnormal business operations?
5. What is the use of operations Management in project Management?
6. What is project Appraisal?
7. Write short notes on Project Planning & Control
8. Summarize the key uses, which you would consider in the process of analyzing
the project.
9. What are the important sources secondary information useful for market &
demand analysis in India?
10.
How is decision tree Analysis used in Project Management?
11.
What SCBA?
12.
Does SCBA different from that financial analysis of a manufacturing
company?
13.
Define SCBA/
14.
What factors would you consider for determining competitive advantages,
financial strength, industry strength & environmental stability?
15.
What is competitive advantage?
16.
The traditional form of organization I not suitable for the management of
project?
17.
Explain how you would compare mutual exclusive projects of unequal life.
18.
Discuss the different ways of dealing with inflation why determining
project cash flows.
19.
What does IRR Mean?
20.
What is Little Mirle approach?
21.
How are the following determined in the Little Mirrlees approach:
Shadow price of traded goods.
Accounting price of won-trading goods
Shadow wage rate
ARR
22.
Write the applications of discounted methods in appraisal a project.
23.
Write a note on LPP.
24.
Write a note on IPP.
25.
What are the pre-requisites for successful Project implementations?
26.
Define the optimal project duration?
27.
What do you mean by multiplicity of IRR
28.
Promoters must be sensitive to the environmental impact of project s.
Comment.
29.
List the criteria for accepting projects under NPV & IRR.
30.
What are the advantages of conducting a project performance & series?
31.
What problems are encountered in project performance review?
32.
How can they be overcome?
33.
Write a short note on PERT / CPM?
34.
What is procedure to compete the critical path?
35.
The Scientists at spectrum have come up with an electric moped. The firm
is ready for pilot products & test Marketing. This will cost Rs.20 million & take
six month Management believes that will there is a 70% chance that the pilot
product & test marketing will be successful. In case of success, spectrum can
build a plant & costing Rs.150 million. The plant will generate annual cash in
flow of Rs.30 millions for annual 20 yrs if the demand is high or an annual cash
COURSE DIARY
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MVJCE
IV SEM
inflow of Rs.25 Million if the demand is low. High demand has a probability of
0.4. What is the optimal course of -------using decision tree analysis?
36.
The balance sheet of Swaraj Ltd, at the end of year -----(the year which is
just over) is as follows:
Liabilities
Rs
Assets
Rs
Share Capital
50
Fixed assets
110
Reserves
&
40
Investments
5
Surplus
Secured Loans
40
Current assets
115
Unsecured Loans
30
Cash
10
Current Liabilities
60
Receivables
40
Provisions
10
Inventories
65
230
230
b) The projected income statement & the statement of distribution of earnings is
given below:
Rs (In Lakh)
Sales
250
Interest
12
Cost of goods sold
190
PBT
33
Depr
15
Tax
18
EBIT
45
Profit after Tax
15
Dividends
10
Retained earning
5
During the year n+1, the firm plans to raise a secured tam loan of Rs10 lakhs, repay a
previous term loan to the extant of Rs.5 lakhs. Current liabilities & provisions would
increase by 5%. Further, the firm plans to acquire fixed assets worth Rs.15 lakhs &
gain its inventories by Rs 5 lakhs. Receivables are expected to increase by 5% the level
of cash would be the balancing amount is the project balance sheet. Given the above
info, prepare the following
i) Projected Balance sheet
ii)
Projected sources & uses of funds statement
iii)
Projected cash flow statement
c) Consider the following 10 investment projects.
Project
NPV
Cash outflow in period
Cash outflow in period
1
2
1
55
75
40
2
75
80
85
3
50
75
8
4
60
35
100
5
105
80
160
6
12
20
9
7
60
70
5
8
120
155
100
9
50
55
20
10
40
10
90
The budget constraints for years 1 & 2 are 400 & 3500 respectively. The following
project interdependences exist:
Projects 3& 7 are mutually exclusive.
i.
ii.
COURSE DIARY
Out of the sets of projects 5, 8, 9 & 10 at least two must be

accepted.
Project 6 is a pre-requisite for project 2.
63
MVJCE
IV SEM
iii.
Project 8 can be delayed by one year. Such a delay would

shift the cash outflows by one year & reduce the NPU of
project 3.
iv.
Project 4&5 are complementary. Of the two are accepted
together, the cash outflows will be less by 5% whereas the
NPU will be more by 8%
v.
If project 8 is accepted, project 9 must also be accepted.
Develop IPP ---- than for the above problem.
37. If an equivalent costs Rs.500, 000 & last for 8 yrs. What should be
minimum annual cash inflow before it is worth while to purchase the
equipment, Assume that the lost of capital is 10%
6
5
10
4
2
The activity durations shown above are normal. Assume the following data on
crashing costs & find the optimal project duration as considering an estimated
induct cost of Rs 120 / Day.
Normal Time
Cash Time
(Days)
(days)
1-2
5
4
1-3
9
6
2-3
6
4
2-4
10
8
3-4
6
4
What is the optimal project duration?
Normal Cost
(Rs)
170
310
80
130
110
Crash Cost (Rs)

240
550
200
230
290
38.Consider the network shown in figure for which the activity times are given along
the arrows. Calculate the slacks for the events & determine the critical path. Put the
calculations in tabular form.
11
8
16
8
11
6
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10MBAFM426
INTERNATIONAL FINANCIAL
MANAGEMENT
COURSE DIARY
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INTERNATIONAL FINANCIAL MANAGEMENT

Sub Code
No. of Lecture Hrs / week
10MBAFM426
04
56
MODULE 1
IA Marks
Exam Hours
Exam Marks
50
3 Hours
100
(4 Hours)
International financial Environment- the Importance, rewards & risk of international

finance- Goals of MNC- International Business methods Exposure to international
risk- International Monetary system- Multilateral financial institution-Government
influence on exchange rate.
(4 Hours)
MODULE 2
International flow of funds: - Balance of payments (determination of current account,

capital account & ORA)-International Trade flows-International Capital Flows-Agencies
that facilitate International flows Equilibrium, disequilibrium & adjustment of Balance
of payment & Trade deficits.
MODULE 3
(10 Hours)
International Financial Markets: - Foreign exchange markets-foreign exchange tradingCash & Spot exchange markets-foreign exchange rates & quotation- forward marketsExchange rate Behavior-Cross Rates-Foreign exchange market participants-arbitrage
profit in foreign exchange markets, Swift Mechanism.
MODULE 4
(10 Hours)
Forecasting foreign Exchange rate: - Measuring exchange rate movements-Exchange

rate equilibrium Factors effecting foreign exchange rate- forecasting exchange ratesinternational parity relationship: interest rate parity, purchasing power parity & fisher
effects.
MODULE 5
(8 Hours)
Foreign Exchange exposure: - Management of Transaction exposure- Management of

Translation exposure- Management of Economic exposure- Management of political
Exposure- Management of Interest rate exposure.
MODULE 6
(8 Hours)
Foreign exchange risk Management: Hedging against foreign exchange exposure
Forward market- Futures Market- options Market- Currency Swaps-Interest rate SwapCross currency Swaps-Hedging through currency of invoicing- Hedging through mixed
currency invoicing Hedging through selection of supplying country.
Country risk analysis
MODULE 7
(4Hours)
International Capital Budgeting: Concept, Problems associated, Evaluation of a project,
Factors affecting, Risk Evaluation, Impact on Value.
MODULE 8
(8 Hours)
Long term Asset & Liability management: - Foreign Direct investment Foreign
portfolio investment- International Financial instruments: International Bond & Equity
market.
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Short term Asst & liability management:-Working Capital Policy-Cash management

Receivable Management- Inventory Management- Short term financing decision
international Banking and money market.
RECOMMENDED BOOKS:
1. Eun & Resnick International Finance Management ---(Tata McGraw Hill), 4/e
2. Jeff Madura International Finance Management ---(Thomson), 7/e, 2004
3. P.G. Apte-International Finance Management- ( Tata McGraw Hill), 4/e
Reference:
1. V. Sharan International Finance Management- 3/e
2. Madhu Vij- Multinational Financial Management Excel
3. Jain, Periyad, & Yadav International Finance Management ---(Mc Millan)
4. P G Apte International Finance-A Business Pespective TMH, 1/e
5. V K Bhalla International Finance Management ---(Anmol)
6. S P Srinivasan & Dr B Janakiram - International Finance Management --(Biztantra Wiley Dreamtech, 2005)
7. Exchange Rate & International Finance Copland Pearson.
8. David Eieteman Multinational Business Finance Pearson Education, 10/e,
2003
9. Allan C Shapiro Multinational Financial Management John Wiley, 2004
10.Buckley Multinational Finance Pearson/PHI, 5/e
11.International Financial Markets Machiraju New Age International, 2004
12.International Finance A case book Desai Wiley India (P) Ltd.
13.Sathye Rose, Weston - International Financial Management John wiley 2006
COURSE DIARY
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LESSON PLAN
INTERNATIONAL FINANCIAL MANAGEMENT - 10MBAFM426
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
COURSE DIARY
International International
Flow of
Financial
Environment
Funds
6
7
8
9
10
FOCUS
International
Financial Markets
2
3
4
5
MODULE
Foriegn
Foriegn Exchange Forecasting Foriegn
Exchange Risk
Exposure
Exchange Rate
Mnagement
HR
1
The Importance, rewards and risk of International
finance.
Goals of MNC, International Business Methods
Exposure to International Risk
International Monetary System
Multilateral Financial Institution - Govt Influence on
exchange rate.
Balance of Payment
Determination of current A/C, capital A/C & ORA
International Trade Flows - Capital Flows
Agencies that Facilitate International Flows
Equilibrium, disequilibrium & adjustment of BOP &
Trade Deficits.
Foriegn Exchange Market
Foriegn Exchange Trading
Cash & Spot Exchange Markets
Foriegn Exchange Rates & Quotation.
Forward Market & Futures Market
Exchange Rate Behavior - Cross Rates.
Foriegn Exchange Market Participants
Arbitrage - Profit in Foreign Exchange Markets
Swift Mechanism
Case Study
Measuring Exchange Rate Movements
Exchange Rate Equilibrium
Factors Effecting Foriegn Exchange Rate
Forecasting Exchange Rates.
Interest Rate Parity
Purchasing Power Parity
Fisher's Effect
International Fisher's Effect.
Case Study
Case Study
Management of Transaction Exposure
Management of Translation Exposure
Management of Economic Exposure
Management of Political Exposure
Management of Interest Rate Exposure
Case Study
Case Study
Case Study
Hedging Against Foriegn Exchange Exposure
Forward Market
Futures Market
Options Market
Currency Swaps - Interest Rate Swap
Cross Currency Swaps
Hedging Through Currency of Invoicing
68
MVJCE
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
COURSE DIARY
Long Term Asset & International

Liability
Capital
Management
Budgeting
IV SEM
Hedging Through Mixed Currency Invoicing

Hedging through Selection of Supplying Country
Country Risk Analysis
Concept
Problems Associated
Evaluation of a Project
Factors Affecting
Risk Evaluation
Impact on Value
Foriegn Direct Investment & Foriegn Portfolio
Investment
International Financial Instruments
International Bond & Equity Market
STA&LM: Working Capital Policy - Cash Management
Receivable Management - Inventory Managemnet
Short Term Financing Decision
International Banking
Money Market
69
MVJCE
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10MBAFM426 INTERNATIONAL FINANCIAL MANAGEMENT

QUESTION BANK
1.
2.
3.
4.
5.
6.
What is current account generally composed of?

How does exchange rate stability affect international trade?
Prepare a table of sources and uses of funds in foreign operations for India.
Write down various sub-balances in BOP statement.
What do you mean by SDR?
You are setting up a project in USA. The estimated NFV is $12 million. Your
finance officer started in the report that he has not accounted for foreign
exchange risk. He felt that with such a large NPV, the project should be accepted
since even a risk adjusted NPV would likely be positive. You have the final
decision as to whether to accept or reject the project. What is you decision?
i) Calculate the following rates into outright rates:
ii) Indicate their spreads
7. Calculate the annualized bid and ask premium or discount over spot rate.
Spot
1 month
3 months
6
months
Rs/Dollar
35,6300/25
20/25
25/35
30/40
Rs/Pound Sterling 55,2200/35
40/30
50/35
55/42
Rs/DM
23,9000/30
30/25
40/60
45/65
8. Explain International Fisher effect.
9. Derive and explain the monetary approach.
10.While you were visiting London, you purchased jaguar for 35,000, payable in
three months. You have enough cash at your bank in New York City, which pay
0.35 percent interest per month, compounding monthly, to pay for the car.
Currently the spot exchange rate is $ 1.45/ and the three month forward
exchange rate is $ 1.40/ . In London, the money market interest rate is 2.0
percent for a three-month investment. There are two alternative ways of paying
for your Jaguar.
a. Keep the funds at your bank in the United States and buy 35,000
forward.
11.Buy a certain pound amount spot today and invest the amount in the U.K. for
three months so that the maturity value becomes equal to 35,000. Evaluate
each payment method. Which method would you prefer? Why?
12.Who are the participants in the foreign exchange market?
13.Consider the following data
Exchange Rate
$ Interest Rate
Interest Rate
Spot 1
$ 1,5753/
1 month
$ 1,5623/
3% p.a
8.5% p.a
3 months
$ 1,5577/
3.5% p.a
7.5% p.a
6 months
$ 1.5536/
3.5% p.a
7% p.a
i)
ii)
Find out the arbitrage possibilities for various periods.

Show how interest rate parity will be restored as a result of arbitrage
activities.
14.It is, generally, not possible to completely eliminate both translation exposure
and transaction exposure. In some cases, the elimination of one exposure will
also eliminate the other. But in other cases, the elimination of one exposure
actually creates the other. Discuss which exposure might be viewed as the most
important to effectively manage, if a conflict between controlling both arises.
15.Define translation exposure.
COURSE DIARY
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MVJCE
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16.Discuss the advantage and disadvantages of maintaining multiple manufacturing

sites in various countries as a hedge against exchange rate exposure.
17.Suppose that you hold a piece of land in the city of London that you may want to
sell in one year. As a US resident, you are concerned with the dollar value of the
land. Assume that, if the British economy booms in the future, the land will be
worth 2,000 and one British pound will be worth $ 1.40. if the British economy
slows down on the other hand, the land will be worth less, say 1,500, but the
pound will be stronger, say, $ 1.50/ . You feel that the British economy will
experience a boom with a 60 percent probability and a slowdown with a 40
percent probability.
i) Estimate your exposure (b) to the exchange risk
ii) Compute the variance of the dollar value of you property that is attributable
to
exchange rate uncertainty.
18.Discuss how you can hedge your exchange risk exposure and also examine the
consequences of hedging.
19.An importer has purchased from France goods worth 50,000 FFr. There is no
quotes available for Rs versus FFr. The quotes available are (i) US $ = Rs
35,000/0/80 and US $ = FFr 5.1025/50. What is the value of this transaction in
Rupee terms?
20.Identify factors to be considered when assessing country risk. Briefly elaborate
on how each factor can affect the risk to the MNC.
21.Cray Research sold a super computer to the Max Planck Institute in Germany on
credit and invoiced DM 10 million payable in six months. Currently, the six
month forward exchange rate is DM 1.50/s and the foreign exchange adviser for
Cray Research predicts that the spot rate is likely to be DM 1.43/s in six months.
22.What is the expected gain/loss from a forward hedge?
23.If you were the financial manager of Cray Research, would you recommend
hedging this DM receivable? Why or why not?
24.Suppose the foreign exchange adviser that the future spot rate will be the same
as the forward exchange rate quoted today. Would you recommend hedging in
this case? Why or why not?
25.List one situation when Multi National Corporation is exposed to interest rate
risk.
26.As an investor, what factors would you consider before investing in the merging
stock market if a developing country?
27.Describe some potential benefits to MNC as a result of Direct foreign
investments. Elaborate on each type of benefits.
28. Case Study:
The sports Exports Company converts British pounds into dollars every month.
The prevailing spot rate is about $1.65, but there is much uncertainty about the
future value of the pound. Jim Logan, owner of the sports Exports company,
Expects that British inflation will rise substantially in the future. In previous
years when British inflation was high, the pound depreciated. The prevailing
British interest rate is slightly higher than the prevailing U.S. interest rate. The
pound has risen slightly over each of the several months. Jim wants to forecast
the value of the pound for each of the next 20 months.
i. Explain how Jim could use fundamental forecasting to forecast the future
value of the pound. Based on the information provided, do you think that a
technical forecast of the pound would reflect future appreciation or depreciation
in the pound?
ii. Explain how Jim could use fundamental forecasting to forecast the future
value of the pound. Based on the information provided, do you think that a
COURSE DIARY
71
MVJCE
IV SEM
fundamental forecast of the pound would reflect appreciation or depreciation of

the pound?
iii.Explain how could use a market-based forecast to forecast the future value
of the pound. Do you think the market based forecast would reflect
appreciation, depreciation, or no change in the value of the pound?
iv. Does it appear that all of the forecast techniques will lead to the same
forecast of the pounds future value? Which forecast technique would you
prefer to use in this situation?
COURSE DIARY
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10MBAFM427
RISK MANAGEMENT
COURSE DIARY
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RISK MANAGEMENT
Sub Code
No. of Lecture Hrs / week
: 10MBAFM427
: 04
: 56
IA Marks
Exam Hours
Exam Marks
: 50
: 3 Hours
: 100
MODULE 1
(4 Hours)
Over view of Risk, Risk identification, Risk, Insurance and Management: Introduction to
Risk and Insurance. Risk identification and Risk Evaluation, Risk assessment &
Management- Risk analysis: Exposure of physical assets, financial assets, and Human
assets, Exposure to legal liability. Risk Management, Risk control.
MODULE 2
(7 Hours)
Risk Management using futures and forwards differences-valuation of futures, valuation
of long and short forward contract. Mechanics of buying &selling futures, Margins,
Hedging using futures -specification of futures -Commodity futures, Index futures
interest rate futures-arbitrage opportunities.
MODULE 3
(8 Hours)
Risk Management using Swaps: Mechanics of interest rate swaps volatility of interest
rate swaps currency swaps valuation of currency swaps.
MODULE 4
(10 Hours)
Risk Management using Options: Types of options, option pricing, factors affecting
option pricing call and put options on dividend and non-dividend paying stocks putcall parity-mechanics of options- stock options- options on stock index- options on
futures interest rate options. Concept of exoctic option.
Hedging & Trading strategies involving options, valuation of option: basic model, one
step binomial model, Black and Scholes analysis, option Greeks. Arbitrage profits in
options.
MODULE 5
(7 Hours)
Commodity derivatives : commodity futures market-exchanges for commodity futures
in India, Forward markets, commissions and regulation-commodities traded trading
and settlements physical delivery of commodities.
MODULE 6
(7 Hours)
Interest rate markets-Type of rates, Zero rates, Bond pricing, Determining Zero rates,
Farward rules, Farward rate agreements (FRA), Treasury bond
& Treasury note futures, Interest rate derivatives (Black model).
MODULE 7
(5 Hours)
Credit risk-Bond prices and the probability of default, Historical default experience,
Reducing exposure to Credit risk, Credit default swaps, Total return swaps, Credit
spread options, Collateralized debt obligation.
MODULE 8
(8 Hours)
Value at Risk (VAR)-Measure, Historical simulation, Model building approach, linear
approach, Quadratic model, Monte Carlo simulation, stress testing and back testing
COURSE DIARY
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RECOMMENDED BOOKS:
1. Options Futures & Other Derivatives- John C.Hull - (Pearson Education), 6/e
2. Options & Futures- Vohra & Bagri - (TMH), 2/e
3. Derivatives- Valuation & Risk Management-Dubofsky & Miller - (Oxford
University Press), 2004/05
REFERENCE BOOKS:
1. Risk Management & Insurance Harrington & Niehaus TMH, 2/e
2. Risk Management & Derivative Shulz Thomson / Cengage Learning.
3. Principles of Risk Mgmt. & Insurance Rejda Pearson Education/PHI, 8/e,
2003
4. Introduction to Derivatives and Risk Management Chance Thomson Learning,
6/e, 2004
5. Introduction to Risk Management & Insurance Dorfman Pearson/PHI, 2004
6. International Risk & Insurance Skipper - (TMH)
7. Options & Futures Edwards & Ma - (MacGraw Hill), 1/e
8. Derivatives & Financial Innovations Bansal - TMH.
9. Credit Risk Management Anderw Fight Elvis.
10. Financial Derivatives S.S.S. Kumar PHI 2007.
11. Risk Management Koteshwar HPH.
12. Futures, Options and Swaps Robert W Kolb Blackwell Publishing.
COURSE DIARY
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LESSON PLAN
RISK MANAGEMENT- 10MBAFM427
MODULE
2.
3.
4.
FOCUS
Overview of Risk
CLASS
1.
31.
32.
33.
COURSE DIARY
Swaps
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
Options
6.
7.
8.
9.
10.
11.
12.
Futures & Forwards
5.
TOPCS TO BE COVERED
Introduction to risk management. Overview of
risk, risk identification, Risk, Insurance and
management: Introduction to risk and
Insurance.
Risk identification and risk evaluation, Principles
of insurance and insurance contract.
Risk management and Insurance Industry.
Selection and implementation of risk
management techniques using insurance.
Risk management using futures and forwards:
Introduction.
Futures and forwards differences.
Valuation of futures.
Valuation of long and short forward contract.
Mechanics of buying and selling futures.
Margins, Hedging using futures.
Specifications of futures, Commodity futures
Index futures and Interest rate futures,
Arbitrage opportunities
Risk Management using Swaps: Introduction.
Mechanics of Interest rate swaps.
Volatility of interest rate swaps.
Currency swaps.
Valuation of currency swaps.
Problems on currency swaps.
Problems on currency swaps.
Problems on interest rate swaps.
Case study.
Risk Management using options: Introduction.
Types of options, Specification margin.
Factors affecting option pricing.
Call and put on non-dividend paying stocks.
Put-call-parity.
Effect of dividend mechanics of options.
Stock options, Interest rate options
Valuation of option, Options on stock index.
Trading strategies involving options, Options on
futures.
Basic model of valuation of options
One step binomial model, Two step binomial
model.
Black and scholes analysis, Arbitrage profits in
options
76
MVJCE
55.
56.
57
58
59
60
61
62
COURSE DIARY
Interest rate Markets
Credit Risk
46.
47.
48.
49.
50.
51.
52.
53.
54.
VAR
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
Derivatives
IV SEM
Commodity futures market

Commodity futures in India
Forward markets
Forward markets
Commissions & regulation
Commodities traded
Trading & Settlements
Physical delivery of commodities
Interest rate markets, types of rates
Zero rates, Bond pricing
Determining zero rates, Forward rules
Forward rate agreements (FRA)
Treasury Bond
Treasury note futures
Interest rate derivatives (Black Model)
Interest rate derivatives (Black Model)
Credit Risk- Bond prices
Reducing credit exposure
Credit default swaps
Total return swaps
Credit spread options, collateralized debt
obligation
VAR-Measure
Historical simulation
Model building approach
Linear approach
Quadratic model
Monte Carlo simulation
Stress testing
Back testing
77
MVJCE
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10MBAFM427 RISK MANAGEMENT

QUESTION BANK
1. What is the function of corporate risk manager?
2. Explain different types of risk and what are the measurements of Risk?
3. What are the various principles governing insurance?
4. Expand IRDA? What policies are under general insurance & what are under life
insurance?
5. Explain the term, life insurance, endowment policy, money back policy &
Keyman Insurance Policy?
6. What is an exchange-traded derivative and what is a OTC derivative, explain the
difference? Name various products under OTC/Exchange Trade & category.
7. Why a derivative is called as derivative?
8. Explain margin system under futures and explain daily marking to market
margin?
9. October Soya beans oil futures are selling at 19.44 per lb. The standard size of
the contract is 60,000 lbs. Initial margin requirement is $ 3000 while the
maintenance margin is $ 1500. If a trader goes long in two October futures
contracts and the price on subsequent 4 days are 19, 19.4, 19.6 and 19.8
cents/lbs, explain how the margin account changes. Assume that money is
excess of the initial margin is withdrawn immediately.
10. What is a European option and American option?
11.What is in the money option, at the money option and out of the money option?
12.Suppose you contemplate to buy a call option with strike of Rs. 42 / $ as you
expect the following spot rates with their probabilities
Rs / $
40
41
43
44
46
Probability 0.15
0.25
0.30
0.20
0.10
What should be the options premium to enable you to break even?
13.What is an option forward
14.Explain Black-scholes model for option pricing?
15.Explain the concept of VAR?
16.What is arbitrage?
17. A Hedger deals both in spot and forward market, a speculator deals only in
forward market explain?
18.Derivative led to collapse of Barings & Daiwa Bank and Bankruptey of orange
country. Do you agree?
19.Name the policies, which are not governed by principle of indemnity?
20.Explain interest rate risk and concept of duration
21.Explain what are an Asian option, Bermuda option, Rainbow option, binominal
option, and barrier option?
22.What is the principle of subrogation?
23.Briefly explain the various aspects of personal accident insurance policy.
24.A bank finds that its assets are not matched with its liabilities. It is taking
floating rate deposits and making fixed rating loans. How can swaps be used to
off set the risks?
25.What is double accident benefit?
26.Options and futures are zero sum games, Explain the meaning of the
statement.
27.Detail the procedure of claims settlements on a life insurance policy.
28.A call option contract is available for Rs. 20 with a strike price of Rs. 400. When
will the option holder and option writer make a profit?
29.How do insurance policies help in tax planning?
30.What do you mean by open interest contracts?
31.Describe the various modes of settling futures contracts?
COURSE DIARY
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32.The current stock price of Reliance is Rs. 340/-. A call option is available with a
strike of Rs. 370/-. The continuously compounded interest rate is 12% p.a and
the time to expiration is 3 months. There is a chance of the stock price moving
up by 15% or going down by 10%. Using the single period Binomial Model you
are required to:
i)
Determine the value of call option
ii)
Determine the Hedge ratio and how to interpret the ratio for arbitrage
operations.
iii)
If the call option is now available for Rs. 9/- how would you make an
arbitrage profit?
33.The interest rate Is 11% per annum compounded quarterly. Determine the
equivalent continuously compounded interest rate.
34.A 10 month coffee futures is available at Rs. 3000 per bag of 60 kg. The storage
cost per bag is Rs. 20 per bag per month. If the continuously compounded
interest rate is 9.5% P/A annum. What is future price of coffee as on date?
35.The following information is available:
i)
Current stock price Rs. 225
ii)
Strike price Rs. 245
iii)
The continuously interest rate is 13% per annum
iv)
Volatility of interest rate is 4%
v)
Duration of option 5 months.
Using the Black and Scholes Model determine
i)
Value of call and put option
ii)
Option delta, Gamma, Vega, Theta and Rho.
36.The value of option Theta is equal to 34. 57. What does this imply?
37.When the convenience yield is high, long hedges are likely to be particularly
attractive. Explain?
38.The one term deposit attracts an interest rate of 10.50% p.a continuously
compounded, while the continuously compounded interest rate for 2 years
deposit is 11%. What is the implicit forward interest rate in the second year for a
deposit?
39.Explain how the political environment and legal environment affect the process
of risk analysis providing at least two examples of changes in these
environments creating a risk that was not present previously.
40.What are the carry type and non-carry type commodities?
41.Briefly explain the role of different players in derivatives market.
42.What is wear housing of a swap?
43.What is butterfly spread?
44.What is an aleatory contract?
45.Differentiate between pure and speculative risk.
46.What is plain vanilla swap?
47.Differentiate between short hedge and long hedge.
48.What are limits on future? When will the trading on futures will stop?
49.What is basis? What happens in normal and inverted markets? Explain
hypothesis during uncertainty.
50.What is open interest?
51.What do you mean by a strip and a strap? When are these strategies adopted?
52.Explain the various principles of insurance contract.
53.Classify and explain the various types of risk.
54.Write a note on risk evaluation and risk identification.
55.What is money back policy?
56.What is basis risk?
57.What are intrinsic value and time value in case of option contracts?
58.What is a condor?
COURSE DIARY
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MVJCE
59.What
60.What
61.What
62.What
63.What
64.What
IV SEM
is rolling forward of hedge?

do you mean by VAR? Explain its various approaches?
do you mean by stress testing and back testing?
do you mean by zero rates? How do you determine zero rates?
are the types of rates under Interest rate markets?
do you mean by Treasury bond and Treasury note futures?
COURSE DIARY
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MVJCE
IV SEM
10MBAFM428
TAX MANAGEMENT
COURSE DIARY
81
MVJCE
IV SEM
TAX MANAGEMENT
Sub Code: 10MBAFM428
No. of Lecture Hrs / week: 04
Total no. Of Lecture Hrs: 56
IA Marks: 50
Exam Hours: 3
Exam Marks: 100
MODULE 1
(07 Hours)
Basic concepts: Assessment year, Previous year, Person, Assesse, Income, Charges on
income, Gross total income, capital and revenue receipts, residential status, receipt
and accrual of income, connotation of income deemed to accrue or arise in India,
Incidence of tax, Tax planning, Tax evasion, Tax management.
MODULE 2
(08 Hours)
Explanation under various heads of income, income from salary (basic problems),
Income from other sources (theory).
MODULE 3
(08 Hours)
Income under capital gains, basis of charge, transfer of capital asset, inclusion and
exclusion from capital asset, Capital gain, computation, theory and problems, slump
sale, Exemptions, Capital gains in special cases, securities Transaction tax (88E).
MODULE 4
(10 Hours)
Income under the head profits and gains of business or profession and its computation
basis method of accounting-scheme of business deduction/allowance-deemed
profits-maintenance of books, Depreciation (both theory and problems) Special
provision relating to 44 AD, 44 AE & 44AF.Problems on computation of income from
business and profession.
MODULE 5
(06 Hours)
Set off and carry forward of losses- permissible deductions-under ch. V1-A 80C,
80CCC, 80D, 80DD, 80DDB, 80E, 80U,SEC10A, 10B, 10BA.
MODULE 6
(06 Hours)
Computation of taxable income of a firm and partners- computation of taxable income

of a company with special reference to MAT corporate div tax, fringe benefit tax.
MODULE 7
(05 Hours)
Central sales tax- Objects and provision in brief (theory) Inter state, Intra state,
Deemed exports Registration, VAT (only basic concepts)
MODULE 8
(06 Hours)
Central excise and customs act objects and provision of the act in brief (theory)Goods, Excisable, and Marketable concept of central VAT custom-Basic definition,
charge.
COURSE DIARY
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RECOMMENDED TEXT BOOKS

1. Direct Tax Lal & Vashisht-Pearson Ed.28E.
2. Vinod Singhania-Students guide to income tax- taxman
3.
publications
V S Datey- Indirect taxes-Taxman publications, Recommended book for

Module-8
REFERENCE BOOKS
1.
2.
3.
4.
5.
6.
Vinod Singhania Direct taxes Taxman publications.

Mehrotra-direct tax-Sahitya bhavan
TN Manoharan- Students guide to income tax-Snow white
How to deal with VAT-Kul Bhusan-Pearson education /PHI, 1/e, 2004
VAT-Dr. Pillai-Jaico publications, 2004.
Income Tax Law & Practice, Mahesh Chandra & Shukla- Pragathi Publications
COURSE DIARY
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IV SEM
LESSON PLAN
TAX MANAGEMENT-10MBAFM428
10MBAFM428
I.A.MARKS: 50
CLASS
MODULE
HOURS/WEEK: 04
TOTAL HOURS: 56
FOCUS
2
3
4
5
6
BASIC CONCEPTS
TOPIC TO BE COVERED
Basic concepts: Assessment year, Previous year,
Person,
Assesse, Income, Charges on income, Gross total
income
Capital and revenue receipts, residential status
Receipt and accrual of income,
Connotation of income deemed to accrue or arise in
India,
Incidence of tax, Tax planning,
Tax, evasion, Tax management.
Explanation under various heads of income
9
10
11
12
13
14
VARIOUS HEADS OF
INCOME
Income from salary (basic problems)

15
16
Income under capital gains, basis of charge
18
19
20
21
22
CAPITAL GAINS
17
Transfer of capital asset, inclusion and exclusion from

capital asset.
Transfer of capital asset, inclusion and exclusion from
capital asset.
Capital gain, computation.
Theory and problems, slump sale.
Theory and problems, slump sale.
Exemptions, Capital gains in special cases.
Exemptions, Capital gains in special cases.
24
25
Securities Transaction taxes. (88E)
26
27
28
29
COURSE DIARY
PROFITS &
GAINS OF
BUSINESS &
PROFESSION
23
Securities Transaction taxes. (88E)

Income under the head profits and gains of business or
profession and its computation
Basis method of accounting-
84
MVJCE
IV SEM
32
Scheme of business deduction/allowance-deemed

profits-maintenance of books,
Scheme of business deduction/allowance-deemed
profits-maintenance of books,
Depreciation (both theory and problems)
33
Special provision relating to 44 AD, 44 AE & 44AF
30
31
34
35
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
COMPUTATION OF
TAXABLE INCOME OF A
FIRM & PARTNERS
38
CENTRAL SALES
TAX
37
SETOFF & CARRY

FORWARD OF LOSSES
36
57
58
59
COURSE DIARY
CENTRAL
EXCISE &
CUSTOM ACTS
56
Problems on computation of income from business and

profession.
Problems on computation of income from business and
profession.
Set off and carry forward of losses
Set off and carry forward of losses
Permissible deductions-under ch. V1-A 80C, 80CCC,
80D
Permissible deductions-under ch. V1-A 80C, 80CCC,
80D
CH-80DD, 80DDB, 80E, 80U,SEC10A, 10B, 10BA
Computation of taxable income of a firm and partners
Computation of taxable income of a firm and partners
Computation of taxable income of a company with
special reference to MAT
Corporate div tax, fringe benefit tax
Corporate div tax, fringe benefit tax
Central sales tax- Objects and provision in brief
(theory)
Central sales tax- Objects and provision in brief
(theory)
Inter state, Intra state, Deemed exports Registration,
Inter state, Intra state, Deemed exports Registration,
VAT (only basic concepts)
VAT (only basic concepts)
Central excise and customs act objects and provision
of the
Act in brief (theory)
Central excise and customs act objects and provision
of the
Act in brief (theory)Central excise and customs act objects and provision
of the Act in brief (theory)-
85
MVJCE
60
61
62
COURSE DIARY
IV SEM
Goods, Excisable, and Marketable concept of central

VAT
Custom-Basic definition, charge.
VAT
custom-Basic definition, charge.
VAT
custom-Basic definition, charge.
86
MVJCE
IV SEM
QUESTION BANK
1. Explain the following terms.
a. Casual Income
b. Income
c. Person
2. Explain the following terms:
a. Previous year
b. Assesses
c. Agriculture Income
3. How would you distinguish a capital receipt from a reserve receipt? Discuss with
illustration?
4. In what way does the liability of tax of a not ordinary resident person differ
from that of a resident person under the income tax act?
5. What are the different terms, which can be included under the head income from
their sources?
6. Explain the taxable incidence under income tax act.
7. What is gross total income?
8. Define salary according to income tax act 1961.
9. Explain the permissible deductions in computing income under the head salaries.
10. Distinguish between long term capital gains and short-term capital gains
11. Mention permissible deductions under sec 80ccc to 80u.
12. Define the difference between business profession and vocation.
13. What is income from other sources? Give any five incomes chargeable under
the head income from other sources.
14. Name the Assets, which are excluded from the scope of capital assets for IT
purpose.
15. Which are the capital gains except under IT Act? Discuss.
16. What are the deductions allowed to a businessman in computing his business
income?
17. Discuss the provisions of section 44AA, regarding maintenance of account, by a
business or profession.
18. What are inclusion & exclusion from capital asset?
19. What is a capital gain? How capital gains are computed.
20. In what circumstances is the income of one person treated of income of
another?
21. What are the provision regarding set off of the following losses
a. Long term capital loss
b. Speculation loss
c. Losses of lottery & cash
22. What are the charitable donations? What are the conditioned for and extent of
allowing deduction respect of these donations?
23. What are the books to be maintained by a business form under income Act?
24. What are the objectives of central excise Act?
25. What are the provisions of central excise duty?
26. What are the goods exampled from excise duty?
27. What are the provisions of the customer Act?
28. Discuss the rule of get exemptions from customer duty?
29. What are the objectives of central sales Tax?
30. Briefly explain the provision of central sales Tax.
31.
Discuss the situations where you can yet CST exemptions under CST Act.
32.
Explain the basics of change for capital gains.
33.
Write a performance for computation of taxable income of business.
34. What is the basis to compute Income under the head profit for business?
35.
Explain the scheme of Business reductions.
COURSE DIARY
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10MBAHR 445
INTERNATIONAL HUMAN
RESOURCE MANAGEMENT
COURSE DIARY
88
MVJCE
IV SEM
INTERNATIONAL HUMAN RESOURCE MANAGEMENT

Sub Code: 10MBAHR 445
Total no. of Lecture Hrs : 56
IA Marks : 50
Exam Hours : 3 hours
Exam Marks : 100
MODULE 1
(8 hours)
Introduction to IHRM Definition, reasons for going global, Approaches to IHRM,

Difference between IHRM and Domestic HRM, Reasons for emergence of IHRM, Models
of IHRM-Matching model, Harvard Model, Contextual Model, 5P Model European Model,
Models of SHRM in Multinational Companies, Internationalization of HRM: Socio-cultural
context, Organizational dynamics and IHRM: Role of culture in International HRM,
Culture and employee management issues, Organizational Processes in IHRM, Linking
HR to International expansion strategies, The Challenges of International Human
Resource Management
MODULE 2
(6 hours)
Strategies for International Growth: Exploiting global integration-The logic of

global integration, differentiation, Mastering expatriation, beyond the traditional
expatriate model, the limits of global integration
Becoming locally responsive: The roots of responsiveness, understanding diversity,
responding to diversity, the challenges of localization
Managing alliances and joint ventures- meaning, need, different kinds of alliances,
planning and negotiating alliances, implementing alliances, supporting alliance
learning, the evolving role of alliances
MODULE 3
(8 hours)
Recruitment, Selection and staffing in International context: International

Managers- parent country nationals, third country nationals, host country nationals,
advantages and disadvantages of different selection methods, different approaches to
multinational staffing decisions, recruitment methods-using head-hunters, crossnational advertising, e-recruitment; Selection criteria and techniques, use of selection
tests, interviews for international selection, international staffing issues.
MODULE 4
(6 hours)
Performance Management: A conceptual background, Constraints in goal

attainment, performance management cycle, models, performance and appraisal in
IHRM appraisal of expatriate, third and host country employees, issues and challenges
in international performance management, country- specific performance management
practices.
MODULE 5
(7 hours)
Training and development in international context: Context Backdrop of
international training, Current scenario in international training and development,
training & development of international staff, types of expatriate training, HCN training,
Career Development, repatriate training, developing international staff and
multinational teams, knowledge transfer in multinational companies.
MODULE 6
(8 hours)
International Compensation: Forms of compensation and factors that influence
compensation policy, key components of international compensation, Approaches to
international compensation, compensation practices across the countries, social
security systems across the countries, global compensation: emerging issues.
COURSE DIARY
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MODULE 7
(5 hours)
International Labour Relations: Key issues, response of labour unions to MNCs

MODULE 8
(8 hours)
HRM practices in different countries- Japan, USA, UK, Turkey, Middle East, India
and China.
RECOMMENDED BOOKS
1.
The Global Challenge- framework for international human resource
management, Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin.
2.
International Human Resource Management-Peter J Dowling, Denice E Welch,
Cengage Learning
REFERENCE BOOKS
1.
International
Graw Hill
Companies
2.
International
Education
3.
International
Press 2005.
4.
International
COURSE DIARY
Human Resource Management, K Aswathappa, Sadhna Das, Mc
Human Resource Management, Tony Edwards, Chris Rees, Person

Human Resource Management - Monir H Tayeb Oxford University
Human resource Management PL Rao, Excel Books
90
MVJCE
IV SEM
LESSON PLAN
International Human Resource Management - 10MBAHR445
CLASS
MODULE
FOCUS
INTRODUCTION TO IHRM
No. of Lecture Hrs./ Week: 05

1
2
3
4
5
6
7
8
9
13
2
15
16
17
18
19
20
22
23
24
COURSE DIARY
STRATEGIES FOR INTERNATIONAL

GROWTH
12
RECRUITMENT,
SELECTION AND
STAFFING IN
INTERNATIONAL
CONTEXT
11
21
Models of IHRM, Matching model, Harward Model

Contextual Model, 5P Model, European Model
Models of SHRM in Multinational Companies
Socio-cultural context, Organizational dynamics
and IHRM
Role of culture in Internetional HRM, Culture and
employee management issues
Organizational Processes in IHRM,
Linking HR to International expansion strategies
The Challenges to International Human Resource
Management
10
14
Definition, Reasons for going global, Approaches
to IHRM
Difference between IHRM and Domestic HRM,
Reasons for emergence of IHRM
Exploiting global integration- The logic of global

integration, differentiation
Mastering expatriation, beyond the traditional
expatriate model, the limits of global integration
Becoming locally responsive: The roots of
responsiveness
Understanding diversity, responding to diversity,
the challenges of localization
Managing alliances and joint ventures- meaning,
need
Different kinds of alliances
Planning and negotiating alliances, implementing
alliances
Supporting alliance learning, the evolving role of
alliances
International Managers- Parent country
nationals, Third country nationals,Host country
nationals
Advantages and disadvantages of different
selection methods
Different approaches to multinational staffing
decisions
Recruitment methods- using head-hunters
Cross national advertisement, e- recruitment
Selection criteria and techniques
91
MVJCE
IV SEM
Interviews for international selection
27
International staffing issues
28
A conceptual background
29
Constraints in goal attainment
PERFORMANCE
MANAGEMENT
26
TRAINING AND
DEVELOPMENT IN
INTERNATIONAL CONTEXT
Use of selection tests
25
30
31
32
33
34
35
36
37
38
39
40
41
42
Performance Management cycle, models

Performance and appraisal in IHRM
Appraisal of expatriate, third and host country
employees
Issues and challenges in international
performance management
Country specific performance management
practices
Context Backdrop of international training
Current scenario in international training and
development
training and development of international staff
Types of expatriate training, HCN training
Career Development
Repatriate training
Developing international staff and multinational
teams
Knowledge transfer in multinational companies
Forms of compensation
44
Factors that influence compensation policy
45
46
47
48
49
INTERNATIONAL
COMPENSATION
43
Key components of international compensation

Approaches to international compensation
Compensation practices across the countries
Compensation practices across the countries
Social security systems across the countries
Global compensation
51
Emerging issues
52
53
54
55
56
57
COURSE DIARY
INTERNATIONAL
LABOUR RELATIONS
50
Key issues
Response of labour unions to MNCs
Response of labour unions to MNCs
Social dumping
CASE STUDY
CASE STUDY
92
MVJCE
Japan
59
60
61
62
63
64
65
66
COURSE DIARY
HRM PRACTICES IN
DIFFERENT COUNTRIES
58
IV SEM
USA
UK
Turkey
Middle East
India
China
CASE STUDY
CASE STUDY
93
MVJCE
IV SEM
QUESTION BANK
SUBJECT: INTERNATIONAL HUMAN RESOURCE MANAGEMENT
SUBJECT CODE: 10MBAHR445
MODULE 1: INTRODUCTION TO IHRM
1.
2.
3.
4.
5.
6.
7.
8.
Define IHRM.
How do you differentiate international HRM from domestic HRM?
Explain the models of International HRM.
Explain the influences of non-cultural factors at individual level and at organizational
level.
Explain culture and employee management issues.
What is culture shock?
What are the reasons for emergence of IHRM?
What is national culture?
MODULE 2: STRATEGIES FOR INTERNATIONAL GROWTH

1. What is meant by differentiation and integration and how does it apply to HRM?
2. What are the major traditional and non-traditional mechanisms of maintaining
integration?
3. What is the rationale and motives for IJVs?
4. What are the different kinds of alliances?
5. What do you understand by diversity?
6. Why are Alliances Formed?
7. What Kind of Alliance?
8. What are the Obstacles to Alliance Learning?
9. What are the challenges to localization?
10.What are the tools for global integration?
MODULE 3: RECRUITMENT, SELECTION AND STAFFING IN INTERNATIONAL
CONTEXT
1.
2.
3.
4.
Explain the different approaches to staffing in IHRM.

What are the selection criteria for international assignments?
What are the advantages and disadvantages of using PCNs, TCNs and HCNs?
Explain the various recruitment methods the MNCs use to recruit international
managers.
5. Explain Mendenhall and Oddou model in expatriate selection.
MODULE 4: PERFORMANCE MANAGEMENT

1. What are the various constraints that may affect goal attainment when evaluating
subsidiary performance?
2. What are the variables affecting expatriate performance?
3. What are the basic components of performance management?
4. What do you mean by Performance Management Cycle? Explain the model of
performance management cycle.
5. What do you mean by hard, soft and contextual criteria?
MODULE 5: TRAINING AND DEVELOPMENT IN INTERNATIONAL CONTEXT
1. What are the components of effective pre-departure training?
2. Explain the process of cross-cultural training.
COURSE DIARY
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MVJCE
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3. What are the provisions of training for non-traditional expatriate assignment?

4. How international assignments are connected to the creation of international teams?
5. What are the outcomes of International assignments on individual development?
6. What is repatriation?
7. Explain the repatriation process.
8. What is organizational knowledge?
9. What are the sources of organisational knowledge?
10.What are the vehicles of transfer of managerial know-how and HRM across national
borders?
11.What are the different types of expatriate training?
MODULE 6: INTERNATIONAL COMPENSATION
1. Discuss the various factors that influence compensation policy of an MNC.
2. What are the main components of International Compensation Program? Briefly
discuss each of them.
3. Discuss the various approaches to compensation management in international
context.
4. What is tax protection and tax equalization? Briefly explain.
MODULE 7: INTERNATIONAL LABOUR RELATIONS
1. Examine the potential constraints that trade unions may have on multinationals.
2. What is social dumping?
3. Discuss key issues in industrial relations & the policies and practices of
multinationals.
4. Identify the characteristics of multinationals that give trade unions cause for
concern.
MODULE 8: HRM PRACTICES IN DIFFERENT COUNTRIES
1. Explain the major cultural characteristics and management practices of Japan, USA,
UK, Turkey, Middle East, India and China.
COURSE DIARY
95
MVJCE
IV SEM
10MBAHR 446
RECRUITMENT, SELECTION &
COURSE DIARY
96
MVJCE
IV SEM
RECRUITMENT, SELECTION & COMPENSATION MANAGEMENT

Sub Code
: 10MBAHR 446
IA Marks
Exam Hours
Exam Marks
: 50
: 3 hours
: 100
RECRUITMENT & SELECTION

MODULE 1
(6 hours)
Job Analysis. Meaning, definition and purpose. Methods of job analysis: job analysis
interviews, job analysis questionnaire, task analysis inventory, position analysis
questionnaire, subject expert workshops, critical incident technique, F1eisclunann job
analysis survey, functional job analysis, job element method, repertory grid, critical
incident technique
MODULE 2
(9 hours)
Hiring Process:
Hiring decision. Nature of hiring: regular, temporary, full time, part time, apprentice,
contractual, and outsourcing. Existing post or new post to be created. Need analysis,
cost analysis and job analysis.
Hiring internally. Meaning and definition of internal recruitment. Advantages and
disadvantages in terms of cost, time, quality and suitability. Sources of internal
recruitment: - circulars, intranet advertisements, employee referrals. Appointment or
promotion. Policy guidelines and union settlements.
External Hiring. Meaning and definition of external recruitment. Sources of
recruitment:- advertisement, in news paper, TV/Radio, Internet, search on the
internet, wanted signboards, consultants, employment exchange, campus recruitment,
employee referrals and unsolicited applications. Advantages and disadvantages of the
above sources in terms of cost, time, convenience, reach of the targeted population,
and quality of applicant pool. Job advertisement: drafting, size and contents. Contents
of public sector recruitment: single or multiple sources and choosing the best source
MODULE 3
(7 hours)
Screening the candidates: Application Forms: bio-data / resume / curriculum vitae
and weighted application blanks: meaning definition, purpose, advantages and
disadvantages taking a behavioral approach to recruitment: spotting personality
patterns, making basic assumptions, predicting the future, strategy Vs. Technique.
Pinning down what is needed: targeted interviewing, focusing on behaviour, assessing
how person performs, assuming they have been hired. Identifying the ingredients of
success: the winning candidates profile, challenges in the interview, the starting point,
day to day execution, dealing with people, the inner person, additional characteristics.
Studying the CV.
Testing. Meaning, definition, purpose, advantages and disadvantages. Ability tests
clerical ability test, mechanical ability test, mental ability test, physical ability test,
personality assessment test, typing test, shorthand test, computer proficiency test
Interviewing: Planning the interview, Interview process - getting started, examining
the 5 interview areas, examining the strengths & weaknesses, listening to what are
being said, digging for behavioral gold, probing for specifics, spotting patterns, using
an interview checklist, Allowing candidates to ask questions at the end, explaining the
procedure of selection and concluding with a happy note, making the decision.
Interview in public sector undertaking, statutory requirements.
COURSE DIARY
97
MVJCE
IV SEM
MODULE 4
(6 hours)
Reference checking & Appointment orders: meaning, definition and purpose.

Verification of character, criminal antecedents, previous work behavior and education
qualifications. Verification of community certificates in public sector companies
Meaning, definition, and purpose. Statutory requirements (under the Shops and
commercial establishments Act). Contents of appointment letter, hard copy (or soft
copy), method of delivery and retrieving the acknowledgement copy.
Medical Examination & acceptance of offer for joining.
RECOMMENDED BOOKS
1.
Human Resource Selection by Robert D. Gatewood and Hubert S. Feild, South
western Cengage Learning, Mason, Ohio 2001
2.
Staffing Organization, Herbert G. Heneman III, Timothy A. Judge, 5th Edition,
McGraw Hill International
REFERENCE BOOKS
1. Employee Selection, Lilly M Berry, Thomson Publications
2. Hiring & keeping the best people, HBS Press
3. Human Resource Planning, Dipak Kumar Bhattacharyya, 2nd edition, Excel Books.
4. High performance hiring by Robert w. Wendover, Crisp Publication,California,
1991.
MODULE 5:
(6 hours)
Introduction: Compensation meaning, objectives, nature of compensation, types of
compensations, compensation responsibilities, Compensation system design issues:
Compensations Philosophies, compensation approaches, decision about compensation,
compensationbase to pay, individual Vs team rewards, Perceptions of pay Fairness,
legal constraints on pay systems.
MODULE 6:
(8 hours)
Managing
Compensation:
Strategic
Compensation
planning,
determining
compensation-the wage mix, Development of a Base Pay System: Job evaluation
systems, the compensation structure- Wage and salary surveys, the wage curve, pay
grades and rate ranges, preparing salary matrix, government regulation on
compensation, fixing pay,
significant compensation issues, Compensation as a
retention strategy
MODULE 7:
(8 hours)
Variable Pay and Executive Compensation: Strategic reasons for Incentive plans,
administering incentive plans, Individual incentive plans-Piecework, Standard hour
plan, Bonuses, Merit Pay, Group incentive plans- Team compensation, Gain sharing
incentive Plans, Enterprise incentive plans- Profit Sharing plans, Stock Options, ESOPs,
executive compensation- elements of executive compensation and its management,
International compensation Management.
COURSE DIARY
98
MVJCE
IV SEM
MODULE 8:
(6
hours)
Managing Employee Benefits: Benefits- meaning, strategic perspectives on benefitsgoals for benefits, benefits need analysis, funding benefits, benchmarking benefit
schemes, nature and types of benefits, Employee benefits programs- security benefits,
retirement security benefits, health care benefits, time-off benefits, benefits
administration, employee benefits required by law, discretionary major employee
benefits, creating a work life setting, employee services- designing a benefits package
(NOTE: Proportionate weight age - based on number of hours allotted - should
be given to both the parts while setting question papers)
RECOMMENDED BOOKS
1. Compensation & Reward Management, BD Singh, Excel Books
2. Compensation, Milkovich & Newman, TMH
REFERENCE BOOKS
1. Strategic Compensation, Joseph J. Martocchio, 3rd Edition, Pearson Education
2. CompensationManagement in a Knowledge based world, Richard I. Anderson,
10th edition, Pearson Education
3. Compensation Management, Er Soni Shyam Singh, Excel Books.
COURSE DIARY
99
MVJCE
IV SEM
LESSON PLAN
10MBAHR446 RECRUITMENT, SELECTION & COMPENSATION
Class Module Focus
Job Analysis
Hiring Process
1
2
3
4
5
6
7
8
10
11
12
13
14
15
16
18
19
20
COURSE DIARY
Screening the candidates
17
Topics to be Covered
Meaning, definition and purpose
Methods of job analysis: job analysis
interviews, job analysis questionnaire, task analysis inventory, position
analysis
questionnaire, subject expert workshops,
critical incident technique, F1eisclunann job analysis survey,
functional job analysis,
job element method,
repertory grid, critical incident technique
Hiring decision. Nature of hiring: regular, temporary, full time, part
time, apprentice,contractual, and outsourcing. Existing post or new
post to be created. Need analysis, cost analysis and job analysis
Hiring internally. Meaning and definition of internal recruitment.
Advantages and disadvantages in terms of cost, time, quality and
suitability. Sources of internal recruitment: - circulars, intranet
advertisements, employee referrals. Appointment or promotion. Policy
guidelines and union settlements.
External Hiring. Meaning and definition of external recruitment.
Sources of
Recruitment.
advertisement, in news paper, TV/Radio, Internet
search on the internet, wanted signboards
consultants, employment exchange,
campus recruitment, employee referrals and unsolicited applications
Advantages and disadvantages of the above sources in terms of cost
time, convenience, reach of the targeted population, and quality of
applicant pool
Job advertisement: drafting, size and contents. Contents of public
sector recruitment: single or multiple sources and choosing the best
source
Application Forms: bio-data / resume / curriculum vitae and
weighted application blanks: meaning definition, purpose, advantages
and disadvantages taking a behavioral approach to recruitment:
spotting personality patterns, making basic assumptions, predicting
the future,
Strategy Vs. Technique. Pinning down what is needed: targeted
interviewing, focusing on behaviour, assessing how person performs,
assuming they have been hired.
Identifying the ingredients of success: the winning candidates profile,
challenges in the interview, the starting point, day to day execution,
dealing with
People, the inner person, additional characteristics. Studying the CV
100
MVJCE
21
22
23
24
26
27
28
29
30
31
32
Reference checking
& Appointment
orders
25
Compensation
Managing Compensation
34
35
36
37
38
39
`Variable Pay
and Executive
Compensation:
33
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
COURSE DIARY
IV SEM
Testing. Meaning, definition, purpose, advantages and disadvantages.

Ability tests clerical ability test, mechanical ability test, mental ability
test, physical ability test, personality assessment test, typing test,
shorthand test, computer proficiency test
Interviewing: Planning the interview, Interview process - getting
started, examining the 5 interview areas, examining the strengths &
weaknesses, listening to what are being said,.
digging for behavioral gold, probing for specifics, spotting patterns,
using an interview checklist, Allowing candidates to ask questions at
the end,
Explaining the procedure of selection and concluding with a happy
note, making the decision. Interview in public sector undertaking,
statutory requirements
Meaning, definition and purpose. Verification of character, criminal antecedents,
Previous work behavior and education qualifications.
Verification of community certificates in public sector companies
Meaning, definition, and purpose.
Statutory requirements (under the Shops and commercial
establishments Act). Contents of appointment letter
Hard copy (or soft copy), method of delivery and retrieving the
acknowledgement copy. Medical Examination & acceptance of offer for
joining
Introduction: Compensation meaning, objectives, nature of
compensation.- types of compensations,
compensation responsibilities, Compensation system design issues:
Compensations Philosophies, compensation approaches,
decision about compensation, compensationbase to pay, individual Vs team rewards,
Perceptions of pay Fairness,
legal constraints on pay systems
Strategic Compensation planning, determining
compensationthe wage mix, Development of a Base Pay System
Job evaluation , systems
the compensation structure- Wage and salary surveys, the wage curve,
pay
grades and rate ranges, preparing salary matrix,
government regulation on compensation
fixing pay
significant compensation issues
Compensation as a retention strategy
Strategic reasons for Incentive plans, administering incentive plans,
Individual incentive plans-Piecework, Standard hour plan,
Merit Pay, -, Gain sharing incentive Plans,
Enterprise incentive plans- Profit Sharing plans,
Group incentive plans Team compensation
Stock Options, ESOPs, executive compensation
Bonuses
101
MVJCE
58
59
60
61
62
COURSE DIARY
Managing
Employee Benefits
56
57
IV SEM
elements of executive compensation and its management,

International compensation Management
Benefits- meaning, strategic perspectives on benefits goals
for benefits, benefits need analysis,
funding benefits, benchmarking benefit
schemes, nature and types of benefits,
Employee benefits programs- security benefits,
retirement security benefits, health care benefits, time-off benefits,
employee benefits required by law, discretionary major employee
benefits, creating a work life setting, employee services- designing a
benefits package
102
MVJCE
IV SEM
RECRUITMENT, SELECTION AND COMPENSATION MANAGEMENT

QUESTION BANK
1. What is Job analysis? How does it facilitate Recruitment and Selection?
2. It is easy to hire employees but difficult to retain them. Explain.
3. Differentiate between internal and external recruitment. What are the
advantages and disadvantages? Which process would you prefer and why?
4. What are the sources of recruitment and which is the good method to attract
candidates? Explain.
5. Why are companies outsourcing recruitments and selection of candidates? What
are the benefits of such hiring process?
6. How would you screen the candidates? What benchmarks and criteria would you
adopt for short listing applicants?
7. What assessment parameters would you take while evaluating curriculum vitae?
Give the illustration of candidates not indicating correct data/information.
8. How would you probe the factual information based on the bio-data of a
candidate?
9. What are the merits and demerits of conducting tests for selection of
candidates? Do they reflect the correct profile of the candidate?
10. Interviewing is a matter of perception and predictability. Explain.
11. What are the common interview problems and how it can be
12. What is the best source of recruitment? Single source or multiple sources.
Explain.
13. List out the statutory compliances for recruitment and selection policy?
14. What are the various factors that influence the selection process?
15. What steps would you take for behavioral approach to recruitment?
16. What are the problems that arise in checking references furnished by job
applicants? Is there any solution to these problems?
17. How would you verify the bonafide of a candidate?
18. What do you understand by compensation? What are the objectives? What is its
significant?
19. What are the various types of compensation structures?
20. What is the philosophy behind compensation system?
21. How would employees perceive compensation as being fair to them?
22. What are the bases for compensation?
23. Individual Vs Team rewards. Which option would an employee prefer and why?
24. What is the employees perception of fair pay?
25. What is strategic compensation planning?
26. What are the factors affecting wage-mix?
27. Describe the basic steps in conducting wage and salary survey? What are the
factors to be considered?
28. What is fixed pay and variable pay? Which is more beneficial and why?
29. What are the various incentive plans and mention the advantages and
disadvantages?
30. What is ESOPs? What are the reasons for its rapid growth? Cite some of the
problems concerning their use?
31. Employers are required by law to provide specific benefits to employees. What
laws mandate benefits to employees and what are the provisions of those laws?
32. What are the specific objectives of employees benefit programme?
33. What are the advantages and disadvantages of flexible benefit plans?
34. What is job evaluation? Why is it linked to compensation and how does it
benefit employees?
COURSE DIARY
103
MVJCE
IV SEM
10MBAHR 447
COURSE DIARY
104
MVJCE
IV SEM

Sub Code
: 10MBAHR 447
IA Marks
Exam Hours
Exam Marks
MODULE 1
hours)
: 50
: 3 hours
: 100
(10
Introduction to Employee learning and Development, learning, learned, The

Forces Influencing Working and Learning, classification of learned capabilities, learning
theories- Reinforcement Theory, Social Learning Theory, Goal Theories, Need Theories,
Need Theories, Need Theories, Expectancy Theory, Adult Learning Theory, Information
Processing Theory; The basic principles of learning, The Learning Process , Mental and
Physical Processes, The Learning Cycle, Age Influences on Learning Implications of the
Learning Process for Instruction, Instructional Emphasis for Learning Outcomes
MODULE 2
hours)
(9
Training and Learning: Introduction, Relationship, meaning, Designing Effective

Training, Forces influencing working & learning, Training Practices. Strategic Training,
Training Needs Assessment
MODULE 3
hours)
(7
Transfer of Training: Introduction, Training Design, Work Environment

Characteristics influencing transfer, organizational environments encouraging transfer;
Implementation of the training programme.
MODULE 4
hours)
(7
Traditional Training Methods: Presentation Methods, Hands-on Methods, Group

Building Methods. Choosing Training methods.
E-Learning & Use of Technology in Training: Technology's Influence on Training,
Technology & Multimedia, Computer-Based Training, Developing Effective Online
Learning, Blended Learning, Simulations, Mobile Technology & Training Methods,
Intelligent Tutoring Systems, Distance Learning, Technologies for Training Support,
Technologies for Training Administration, Learning Management Systems (LMSs),
Systems for Training Delivery, Support & Administration, Choosing New Technology
Training Methods.
MODULE 5
hours)
(6
Training Evaluation: Reasons for Evaluating Training, Overview of the Evaluation

Process, Outcomes Used in the Evaluation of Training Programs, Determining Whether
Outcomes Are Good, Evaluation Practices, Evaluation Designs, Threats to Validity,
Types of Evaluation Designs, Considerations in Choosing an Evaluation Design,
Determining Return on Investment, Determining Costs, Measuring Human Capital and
Training Activity.
MODULE 6
hours)
(5
Employee Development: Introduction, Approaches to Employee Development, The

Development Planning Process, Company Strategies for Providing Development,
Special Issues in Training and Employee Development.
COURSE DIARY
105
MVJCE
IV SEM
MODULE 7
hours)
(6
Careers and Career Management: Introduction, Importance, Career: meaning, A

Model of Career Development (Career Stages), Career Management Systems, Roles of
Employees, Managers, Human Resource Managers, and Company in Career
Management, Evaluating Career Management Systems. Special Challenges in Career
Management.
MODULE 8
hours)
(6
The Future of Leaning and Development: Introduction, Increased Use of New

Technologies for Learning, Increased Demand for Learning for Virtual Work
Arrangements, Increased Emphasis on Speed in Design, Focus in Content & Use of
Multiple Delivery Methods, Increased Emphasis on Capturing and Sharing Intellectual
Capital, Increased Use of True Performance Support, Increased Emphasis on
Performance Analysis and Learning for Business Enhancement, Increased Use of
Training Partnerships & Outsourcing Training, Training and Development from a
Change Model Perspective, Methods to Determine Whether Change is Necessary, Key
Issues in Implementing Change.
RECOMMENDED BOOKS
1. G. Pandu Naik - HRD Solutions for excellence - T & D, Text Research & Cases,
Excel Books
2. Noe A Raymond - Employee Training & Development, Mc. Graw Hill Publication
REFERENCE BOOKS
1. Effective training-Systems, strategies and practices, 2nd edition, Blanchard, Pearson
education
2. Training for organizational transformation Rolf Lynton & Udai Pareek, Sage
Publications, N Delhi
3. Effective HR Training Development Strategy Dr. Ratan Reddy, HPH, 2005
4. Training in organizations, Goldstein, 4th edition, Cengage learning
COURSE DIARY
106
MVJCE
IV SEM
LESSON PLAN
LEARNING AND DEVELOPMENT 10MBAHR447
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
COURSE DIARY
TRAINING
EVELATION
34
35
36
37
38
39
40
41
42
43
44
EMPLOY
EE
DEVELOP
MENT
33
INTRODUCTION TO
EMPLOYEE LEARNING AND
DEVELOPMENT
TRAINING AND
LEARNING
FOCUS
TRANSFER
OF TRAINING
MODULE
TRAD TRAINING
METHODS
CLASS
1
2
TOPIC TO BE COVERED
Introduction to employee learning and development
Forces influencing working and learning
Learning theories- reinforcement Theory, social
learning Theory
Learning theories- Goal theory, Need theory
Learning theories- Expectancy theory, Adult
learning theory ., IP Theory .
The basic principle of learning, the learning
process.
The mental and physical process
The learning Cycles, Age influence on learning
Implication on learning process.
Instructional Emphasis for learning outcomes.
Introduction, Relationship, Meaning
Designing Effective Training
Forces influencing Working & Learning
Training Practices
In house training v\s Out sourced Training
Strategic Training
Training Needs Assessment
Measuring Training Outcomes
Planning for Training
Introduction, Training Design
Work Environment
Work Environment, Encouraging Transfer
Org. Environment Encouraging Transfer
Implementation of training programmes
Implementation of training programmes
Outbound Training
Presentation, Hands-on, group Building Methods
Choosing Training Methods
E learning & use of technology, Tech. Influence
Technology and Multi-media, Comp based Trg.
Dev. Of an online Learning, Blended Lg. &
Simulations
Mobile tech &. Int. tutoring Sys, Distance Learning
Learning Mgt. Systems, Choosing New Tech. Trg.
Methods
Reasons for Trg. Eval. Overview of process
Outcomes used in evaluations, evaluation practices
Evaluations Designs, Threats to Validity
Types of evaluation design
Determination Costs, Return on Investment
Measuring Human Capital & Training Activity
Introduction
Approaches to Employee Dev
The Dev. Planning Process
Co. Strategies for providing Dev.
Special issue in Trg. & Employee Development
107
MVJCE
CAREER AND
CAREER MGT.
45
46
47
48
49
50
51
52
53
FUTURE OF LEARNING &

DEVELOPMENT
54
55
56
57
58
59
60
61
62
COURSE DIARY
IV SEM
Introduction and importance- Stages

A model of career Development
Career Management System
Roles of employees, Manager, HR Managers
Role of Company in Career Management
Evaluating Career Management System
Special Challenges in Career Management
Succession Planning & Management
Introduction use of new Tech. for learning
Increased Demand for Learning (virtual
Arrangement)
Emphasis on Speed in Design
Focus on Content & Use of Multiple Delivery
Methods
Capturing and Sharing Intellectual Capital
Use of true performance Support
Performance Analysis & Learning for Business
Enhancement
Methods to Determine if Change is necessary
Key issues in Implementing Change
Key hurdles in implementing Change & how to
overcome them.
108
MVJCE
IV SEM
10MBAHR 448 ORGANIZATIONAL LEADERSHIP
COURSE DIARY
109
MVJCE
IV SEM
ORGANIZATIONAL LEADERSHIP
Sub Code
: 10MBAHR 448
IA Marks
Exam Hours
Exam Marks
Module 1
: 50
: 3 hours
: 100
(6 hours)
Introduction to Leadership: Definition, Importance of leadership, Roles of a leader,

Leadership theory paradigms, levels of analysis of leadership theory
Module 2
(7 hours)
Leadership traits and ethics: Personality traits and leadership, traits of effective
leaders, Leadership attitudes, ethical leadership, Achievement motivation theory
Module 3
(8 hours)
Leadership behavior and motivation, and contingency leadership: Leadership

behavior and styles, University of Michigan and Ohio studies, Leadership grid,
Leadership and motivation, Content and process theories, Reinforcement theory,
Contingency leadership theories and models, Leadership continuum theory, Normative
leadership theory, Leadership substitute theory
Module 4
(6 hours)
Team Leadership: The use of teams in organizations, Types of teams, Decision

making in teams, Leadership skills for effective team meetings, Ginnets team
effectiveness leadership model, virtual and self managed teams, the changing role of
leadership in self managed teams
Module 5
(7 hours)
Leader follower relations: Followers, Evolution of Dyadic theory, Leader member

exchange theory, Fellowship, Delegation, Coaching, Managing conflict
Module 6
(7 hours)
Organizational
Leadership:
Charismatic
and
transformational
leadership,
Stewardship and servant leadership, Leadership of culture and diversity, Creating high
performance culture, Strategic leadership
Module 7
(7 hours)
Leadership development and succession: Development through self awareness

and self discipline, Development through education, experience, and mentoring,
succession
Module 8
Leadership development programs, Evaluation of leadership development efforts,
Leadership
(8 hours)
Indian cases on leadership
COURSE DIARY
110
MVJCE
IV SEM
RECOMMENDED BOOKS
1. Effective Leadership- Lussier/ Achus, Tjird edition, Thomson South Western,
2007 (Module 1, 2, 3, 4, 5, & 6)
2. Leadership-Enhancing the Lessons of experience, Hughes, Ginnet, Curphy, Fifth
edition, Tata McGraw Hill, 2006 (Module 1, 2, 3, 4, 5, & 6)
3. Leadership-Research findings, Practice, and skills, Andrew J Durbrin,Fourth
edition, Biztantra, 2007 (Module 7 & 8)
REFERENCE BOOKS
1. Leadership in Organizations, Gary Yukl, Pearson Education, 6th Edition
2. The Leadership Eperience, Richard L Daft, Cengage Learning, 2nd Edition, 2002
3. Dynamics of leadership, Craig Watson, Jaico Publicatiob
4. The art of leadership, George Manning and Kent, 2nd edition, Mc-Graw Hill
Education.
COURSE DIARY
111
MVJCE
IV SEM
LEADER
FOLLOWE
RELS
TEAM
LEADERSHIP
LEADERSHIP
TRAITS &
ETHICS
FOCUS
LEADERSHIP BEHAVIOR,
MOTIVATION &
CONTINGENCY
LEADERSHIP
MODULE
CHARISMATI
C
LEADERSHIP
CLASS
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
INTROD
UCTION
TO
LEADERS
HIP
10MBAHR448 - ORGANISATIONAL LEADERSHIP

LESSON PLAN
COURSE DIARY
Definition, Importance of Leadership
Roles of a Leader
Leadership Theory Paradigms
Leadership Theory
Levels of analysis of Leadership Theory
Leadership Traits and Leadership
Traits of effective Leaders-examples
Traits of effective Leaders-examples
Leadership Attitudes
Ethical Leadership
Unethical Leadership Practices
Achievement Motivation Theory
Leadership Behavioral Styles
University of Michigan and Ohio studies
Leadership Grid
Leadership and Motivation
Content and Process theorys
Reinforcement Theory
Contingency Leadership Theories
Contingency Leadership Models
Leadership Continuum Theory
Normative Leadership Theory
Leadership Substitute Theory
Case Study
Use of teams in organizations
Types of teams
Decision making in teams
Leadership skills for effective team meetings
Gimmets team effectiveness Leadership model
Virtual and self managed teams
Changing role of Leadership in Managing teams
Case Study
Followers
Evolution of Dyadic theory
Leader member exchange theory
Fellowship
Delegation
Coaching
Managing Conflict
Charismatic Leadership
Transformational Leadership
Stewardship and Servant Leadership
Leadership of culture and diversity
Creating high performance culture
Strategic Leadership
Assignment on Leadership
112
MVJCE
LEADERSHIP
DEVELOPMENT
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
LEADERSHIP
DEVELOPMEN
T&
SUCCESSION
COURSE DIARY
IV SEM
Development through self awareness

Development through self discipline
Development through education
Development through experience
Development through mentoring
Difference between Coaching and Mentoring
Success on Development and Training
Leadership Development Programme
Evolution of Leadership Development Efforts
Leadership in the Indian context
Family business Leadership Issues
Leadership in Multinational Companies
Leadership in the Indian context
Indian cases on Leadership
International cases on Leadership
International cases on Leadership
113
MVJCE

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MASTER OF BUSINESS ADMINISTRATION

Semester & Section : _____________________________________________

MASTER OF BUSINESS ADMINISTRATION

1. Scheme of Teaching & Examination

15. 10MBAHR447: LEARNING & DEVELOPMENT

MASTER OF BUSINESS ADMINISTRATION

SCHEME OF TEACHING & EXAMINATION

IV SEMESTER MBA (*Indicates Electives)

CHANGE & KNOWLEDGE

SUPPLY CHAIN MANAGEMENT

PROJECT APPRAISAL PLANNING

RECRUITMENT SELECTION AND

LEARNING & DEVELOPMENT

MASTER OF BUSINESS ADMINISTRATION

MASTER OF BUSINESS ADMINISTRATION

CHANGE & KNOWLEDGE MANAGEMENT

No. of Lecture Hrs /week : 04

Total No. of Lecture Hrs. : 56

Exam Marks : 100

Change: Introduction, meaning, need, implications.

Organizational Change: Definition, nature, types, forces, models of organizational

Organizational Culture & Change: Corporate Culture, types of culture, importance,

Creativity & Innovation: meaning, need, components of creativity & innovation,

MASTER OF BUSINESS ADMINISTRATION

MASTER OF BUSINESS ADMINISTRATION

Models of Organizational change

Intervention strategies, develop learning organization

Corporate Culture, types of culture

MASTER OF BUSINESS ADMINISTRATION

Designing strategy for cultural change

Transglobal and cross cultural contents

Researches on cultural differences in organizations

Components of creativity & motivation

Knowledge creation process

Knowledge creation process systems and tools

Knowledge management techniques

Managing Knowledge workers

MASTER OF BUSINESS ADMINISTRATION

Knowledge management practices in organizations

MASTER OF BUSINESS ADMINISTRATION

SUB CODE: 10MBA41

MASTER OF BUSINESS ADMINISTRATION

MODULE 3: ORGANIZATIONAL CULTURE & CHANGE

Define organizational culture.

MODULE 4: CREATIVITY & INNOVATION

do you mean by creativity & innovations?

MASTER OF BUSINESS ADMINISTRATION

16.What is a document management system?

What is a Knowledge Management System (KMS)?

MASTER OF BUSINESS ADMINISTRATION

MASTER OF BUSINESS ADMINISTRATION

MASTER OF BUSINESS ADMINISTRATION

MASTER OF BUSINESS ADMINISTRATION

Intrapreneur an emerging class,

The entrepreneurial Culture;

Stages in entrepreneurial process.

Creativity, Exercises on Creativity,

Synectics, Value Analysis

Modules of Innovation, Sources and

Meaning of business plan,

Business plan process-1

Business plan process-2

Source of New Idea,