Prof.

Wonjoon Kim

KAIST
Dept. of Business and
& Technology Management

Syllabus
Fall/2015
MSB204

Introduction to Innovation Management

Credits:

Professor:

WonJoon Kim
(wonjoon.kim@kaist.edu)

Special Lecture by
Professor:
Dr. Seungheon Song
(McKinsey and Company)
Teaching Assistant:
Period:

Sept. 3rd Dec. 19 th

First lecture:

Sept 3rd

Examination date:
Contents:

1. Aims of the course

2. Starting level
3. McKinsey and Company Co-teaching
4. Teaching Method
5. Study Material
6. Lectures
7. Office Hour
8. Examination
9. Term Project
10. Grading
11. Timetable

Prof. Wonjoon Kim

1. Aims of the course

The purpose of this course is to introduce you to innovation studies, and to train you to think
strategically about innovation management and policy from the perspective of firm and
government. You will understand basic and fundamental theories in innovation studies and
understand the mechanism of innovation in technology, firms, and nations. Therefore, in this
course, we will explore such topics as, not bounded:
History of Innovation Studies
Sources of Innovation
Innovation and Economic Development
Types and Patterns of Innovation
Diffusion and Dynamics of Innovation
Innovation Strategy of Firms and Institutions
Open Innovation
Sustainable Innovation
Innovation Systems
Innovation, Science and Technology Policy
2. Class Operation Format
The course will be lecture, case, video and discussion based. We will use a combination of text
and cases to explore and apply the topics. If you stay up on the material you will learn more
during the discussions and be successful at the assignments.
Over the course of the semester, you will work in groups or individual to complete your
presentation or case study. During the course of the semester, you will have several assigned
exercises (some in class, some out-of-class) and presentation assignment. Through reading,
organizing presentations, developing your own case analysis, you will gain a much richer
understanding of the process of strategic analysis.
The course consists of three hour lectures per week. The topics of the lectures are for each
week listed in the planning scheme below. The lectures are normally on Tuesday and
Thursday from 2:30p.m. 4:00p.m.
You need to do one of the following items before and during class:
i.
Preliminary study of the reading assignments (not every week)
ii.
Preparation of presentations for assigned topic (20 min) for selected students
iii.
Discussion
In addition, you will have following requirements:
i.
Midterm / Final Exam
ii.
Group term project (on a topic germane to the class)
Facebook page: https://www.facebook.com/groups/MSB204.2015.Fall/

Prof. Wonjoon Kim

3. Textbook
Strategic Management of Technological Innovation by Melissa A. Schilling (Mcgrow-Hill)
4. Office Hours
By appointment with email.
5. Examinations
There is Midterm examination which will include questions regarding the understanding of
the issues students learned.
6. Individual Paper Proposal
The proposed paper entails posing problem, collecting an appropriate data set, how to
conduct an analysis, and writing preliminary results in the form of a short research paper. I
will give you a more detailed description of the project a little later in the term.
7. Grading
Grading will be based on final exams, term project/homework. The point distribution will be
as follows:
Midterm exam
- 20%
Final exam
- 20%
Class participation, Quality of Comments, Assignments
- 20%
Final Term papers
- 20%
Attendance
- 20%
------------------------------------------------------------------------------------------------100%

Prof. Wonjoon Kim

8. Schedule (subject to change)

Week
1

Date
Sept 1

Subject
Introduction to Innovation
Studies I

Sept 3

Introduction to Innovation
Studies I

Sept 8

Introduction to Innovation
Studies II

Sept10

Methods
Overview
lecture

Contents Dev. Plan

-My Lecture 1

-My Lecture 1

Homework

Additional Resources
- Book: High-tech, Hightouch (John Naisbitt) Prolog,
Ch. 1, 2 material distribute

Etc.
-Intro to the class
Other web resource search
& upload to KLMS by TAs

- Homework #1
Case: submit your firm strategy for Lit Motors with
less than three sentence. Due Sept. 8th
- Homework #2
Book summary: New Ideas from Dead Economists
(Todd G. Buchholz) Ch. 1, 2, 6, (8, 9). Due Sept
10th

In-class
discussion

Video: Lecture 2-1_

Intro to Innovation

Grouping

Video: Lecture 2-2~23_Intro to

Innovation_History of
Innovation

Sept15

Sources of Innovation I

Online Class

Video: Lecture31_Sources of creative

destruction - Concept
& example

Sept17

Sources of Innovation I

In-class
discussion

Video: Lecture32_Sources of creative

destruction - tech. Scurve

Sept22

Sources of Innovation II

Online Class

Video: Lecture3-3~35_Sources of creative

4

SNS-based Q&A available

from Sept. 8th
- Homework #3: Video 3-1, 3-2
Submit two examples of creative destruction and
two examples of exceptions. due Sept. 15th
- Homework #4
Submit examples of products or services that went
through switching of technology S-curve. Due Sept.
17th
-Group project rubrics
-MIT Lecture:
http://ocw.mit.edu/courses/slo
an-school-of-management/15351-managing-innovationand-entrepreneurship-spring2008/
- Homework #5: Video 3-3~3-7
Explain Arrows Replacement effect. Due Sept.
22nd
- Homework #6
Book summary, "Innovator's Dilemma" (by
Christensen Clayton), Chapter 1, 2. Due Sept. 24th
- Book: Schumpeterian
Analysis of Economic Catch-

Group formation

- Book: Key Notes in

R&D Management (Arthur
D. Little) Part. 1, 4, 5

Prof. Wonjoon Kim

destruction

Sept24

Sources of Innovation II

Sept29

Chuseok Holiday

Oct.1

In-class
discussion

Video: Lecture3-6~37_Sources of creative

destruction

- Homework #7: Video 4-1~4-3

Submit examples of different types of innovation. Due Oct. 1st
- Homework #8
Book, "Innovator's Dilemma" (by Christensen Clayton), Chapter 3, 4. Due Oct.6th
- MIT Lecture: http://ocw.mit.edu/courses/electricalengineering-and-computer-science/6-901-inventions-andpatents-fall-2005/

Types and Patterns of

Innovation I

In-class
discussion

Video: Lecture4-1~43_Types and Patterns

of Innovation

- Homework #9: Video 4-4~4-8

Submit three examples of disruptive innovation
with explanation. Due Oct. 6th
- Homework #10
Book, "Blue Ocean Strategy" (by Chan Kim &
Renee Mauborgne), Chapter 1, 2. Due Oct. 8th

Oct.6

Types and Patterns of

Innovation I

Online Class

Oct.8

Types and Patterns of

Innovation II

In-class
discussion

Oct.13

In-Class

Oct.15

Special Lecture:
Innovation Management
in Practice
Term Project meeting

Video: Lecture4-4~46_Types and Patterns

of Innovation
Video: Lecture4-7~48_Types and Patterns
of Innovation
Dr. Seungheon Song,
McKinsey and
Company
Term Project meeting

Oct.20

Midterm Exam

Oct.27

Firm Strategic Innovation

Management I

In-class
team meeting

up (Ken Lee) Ch. 1, 2, 5, 6, 7

Online Class

Video: Lecture 5-1~53_Firm Strategic

Innovation
Management
5

-Homework #11
Submit 1 page summary: Poter96_What is strategy.
Due Oct. 13th

- Homework #12: Video 5-1~5-6

Submit generic strategy and porters 5 forces of
your term project in brief (no more than 1 page).
Due Oct. 29th
-Homework #13
Submit 1 page summary: Cohen&Levinthal
90_Absorptive Capacity. Due Oct. 29th

Prof. Wonjoon Kim

10

11

12

13

14

Oct.29

Firm Strategic Innovation

Management I

In-class
discussion

Nov.3

Firm Strategic Innovation

Management II

Online Class

Nov.5

Firm Strategic Innovation

Management II

In-class
discussion

Nov.10

Term Project Discussion

In-class
team meeting

Nov.12

Firm Strategic Innovation

Management III

In-class
discussion

Nov.17

Term Project Discussion

In-class
team meeting

Nov.19

Demand-Side and
Innovation: Diffusion of
Innovations
Term Project Discussion

In-class
discussion

Nov.26

Supply-Side and
Innovation

In-class
discussion

Dec.1

Term Project Discussion

In-class
team meeting

Dec.3

Final Presentation

Nov.24

In-class
team meeting

Video: Lecture 5-4~56_Firm Strategic

Innovation Mgt.
Harvard Business
Press Simulation

- Homework #14
Harvard Business Press Simulation: Back Bay
Battery, Inc.
- Book: R&D Innovation
(Accenture) Ch. 1, 3, 5, 6

Term Project Proposal

due

- Homework #15: Video 6-1~6-8

Submit each example of 5 first mover
disadvantages. Due Nov. 12th

Video: Lecture 6-1~58_ First Mover

Advantage

Video: Lecture 7-0~77_Diffusion of

Innovation

- Homework #16: Video 7-1~7-7

Submit your analysis of 2x2 matrix of Uniqueness
and Complementary Assets for your term projects.
Due Nov. 17th
-Homework #17
Book review: one page summary of Crossing the
Chasm (G. Moore) Part. I. Due. Nov. 19th
-MIT Lecture: 1 http://ocw.mit.edu/courses/sloan-school-ofmanagement/15-356-how-to-develop-breakthroughproducts-and-services-spring-2012/
2. Product Design and Development:
http://ocw.mit.edu/courses/sloan-school-of-management/15783j-product-design-and-development-spring-2006/
- Book: Marketing of High-Technology Products and
Innovation (J. Mohr, S. Sengupta, & S. Slater) Ch. 1, 2, 7
- Homework #18: Video 8-1~8-4
Submit three examples of market failures. Due Nov. 19th

Video: Lecture 8-1~84_Market Structure

and Innovation
Video: Class Review
-MIT Lecture: http://ocw.mit.edu/courses/sloan-school-ofmanagement/15-020-competition-in-telecommunicationsfall-2003/

Term Paper submission

due
6

Prof. Wonjoon Kim

15

16

Dec.8

Final Presentation

Dec.10

Final Presentation

Dec.15

Final Exam

*FYI:

MIT Lecture Video: http://ocw.mit.edu/courses/find-by-topic/#cat=business