Tradekey Brand Audit

Your Key to Global Trade

Group Members:
Khizer Ahmed
Syed Ali Danial
Bilal Ahmed
Hafiz Salman
Nyla Parveen

(SM15-EX-0135)
(SM15-EX-0088)
(SM14-MB-0047)
(SM14-EX-0056)
(SP14-EX-0022)

Submitted To:
Sir Khurram Nasir

What is Tradekey.com
Tradekey is a global company established in 2006 and has presence in many countries.
The company was founded in 2005 when Waleed Abalkhail and Junaid Mansoor founded the
website Tradekey.com
Tradekey Company owns, manages and operate (www.tradekey.com) which is considered one
of the largest International Electronic Marketplaces worldwide for both exporting and importing
countries. It connects traders with global whole sellers, buyers, importers & exporters,
manufacturers and distributors in over 240 countries, quickly and cost effectively. Based on its
unique services, powerful search engine, trade matching and product promoting tools.
Tradekey have successfully helped numerous members belonging to various countries to
explore potential business for the purpose of increasing their countrys GDP. Millions of people
visits Tradekey.com every month and tens of millions pages viewed without any single fail.
These numbers corroborate with the veracity of the claim that Tradekey.com can give an
extraordinary exposure to traders in the global market.
Tradekey is the world's first B2B marketplace that earned both ISO 9001 Quality Management
System and ISO 27001 Information Security System certifications to ensure maximum customer
satisfaction, security and safe online trading for exporters and importers.
Tradekey Portal can be read in several different languages including English, Chinese,
Japanese, Arabic, Russian and Spanish.

Culture and Values

Customer Loyalty
We go beyond customer satisfaction to earn customer loyalty.

Integrity
Our employees are expected to maintain high standard of integrity
and honor their professional commitments

Team Work
We believe in each other and aim for one shared goal.

Agility
We should be flexible, quick to respond and adapt
to fast changing business environment.

Innovation
We must find new and betters ways to make doing business smartly.

Continuous Improvement
Our today should be better than yesterday.

Learning Culture
Creating a learning culture by providing our associates opportunities to learn and grow.

Care, progress and development of employees and the society

We care and strive for the well being of our employees and the society

Global Operations

SAUDI ARABIA:
3rd Floor, Almas Center, King Fahad Road,
P.O Box 69088, Riyadh, Saudi Arabia
Tel: +966-1-201-0000
Fax: +966-1-201-3003
Guangzhou Office Address:
Room 2035, Vili International, No. 167 Linhexi Road, Tianhe, Guangzhou, China
Tel: +86-20-3839-4177
Beijing Office Address:
Room 7203,Hongtian Business Center(Hujialou Hotel Yard)Building 7 , Xiangjunnanli Second
Lane Middle of East 3rd Ring, Chaoyang District, Beijing, China.
Tel: +86-01-06566-7564
Fax: +86-01-06566-7564
PAKISTAN:
Ebrahim Ali Bhai Tower, 4th-7th Floor,
Plot No. 27/3, Survey Sheet No. 335-P/1,
Block 7/8, Modern Cooperative Housing Society Ltd,
Main Sharah-e-Faisal, Karachi, Pakistan
Tel: +92-21-111-111-539
Fax: + 92-21-32361265
Shanghai Office Address:
Room 910, No.738 ShangCheng Road, Pudong District, Shanghai, China.

Tel: +86-21-6176-1886
Fax: +86-21-6176-1886

Social Responsibility
Serving the Community of Physically Challenged People
To support the community of physically challenged individuals, TradeKey.com has introduced
innovative
light weight and easy to carry wheelchairs. These chairs got specially manufactured through
Chinese suppliers and made available for physically challenged individuals
on highly subsidized rates through FeatherWheelchairs.com
TradeKey.com is also in contact with the renowned NGOs for the distribution of these
specialized wheelchairs among the needy individuals on timely basis.
These specialized wheel chairs are:
Lightweight wheelchair
Powered with electric motorized technology
Compact and easy to carry
Weight not more than 25KG including all accessories

Women Business Incubation Center (WBIC)

TradeKey.com has launched a full fledge Women Business Incubation Center in order to empower
women and develop them as successful e-business entrepreneurs. This initiative will not only help
women to play their crucial role in economic development but it will also help them develop and grow
their own Internet-based businesses with the flexibility of working from anywhere and anytime.

E-Business Incubation Center (EBIC)

TradeKey.com has initiated the E-business Incubation Center (EBIC) to provide a platform to the people
who want to excel in E-Business, by supporting them in the areas like product development, marketing
and finance

Stopping trade of illegal products

Since the beginning of its operations, TradeKey.com has defined and implemented the product posting
policy that restricts trade of any product that is illegal or has any adverse impact on the society

Premium Services
TradeKey.com Premium Membership provides businesses an amazing online trading
experience, backed with proven online marketing techniques and professional consultancy.
By choosing our Premium Membership, businesses can gain the buyers trust required for doing
business online and increase chances to be reached by genuine buyers looking for products
and services.
With Premium Membership, exclusive benefits including the following ones can be availed:
With Premium Membership you can avail exclusive benefits including:
Premium Exposure of selling products in targeted buyer
segments
Top Priority listing in relevant buyer searches
Expert supplier to buyer Match Making services
High Quality and Genuine Sales Inquiries
24/7 Worldwide Advertisement of Products and more
Unique verified suppliers logo which helps businesses to gain buyers trust
Types of Premium Membership
TradeKey.com Premium memberships are mainly categorized in two segments, SilverKey and
GoldKey. Each type of membership is designed to address the specific online trading needs of a
certain business.
GoldKey Membership Virtual Marketing Department
GoldKey Membership (GK) allows businesses to become the most powerful trader online. It
enables them to offload their Online Marketing activities to TradeKey.com.
GoldKey Membership helps to expand business more efficiently through extensive online
advertisements and promotions. As a GoldKey Member of TradeKey.com, businesses will get
maximum genuine buyer inquiries which will increases probability of closing more business
deals.
Key Highlights of GoldKey Membership:
Genuine Buyer Inquiries
Dedicated Marketing Team
Exclusive Access to Buyers
Extensive Search Engine Marketing (SEM)
State of the art Search Engine Optimization (SEO)
Free Consultation from Industry Experts and more

SilverKey Membership
SilverKey Membership is a pass to explore the potential of International Trade. It helps
businesses expand their business proficiently through our state of the art priority listing and
search ranking services. As a SilverKey Member of TradeKey.com, businesses will get rights to
contact with global buyer to promote business and perform professional networking in buyers
community.
With SilverKey, the following benefits can be availed:
Online Showroom of products
Premium Priority listing
Significant Level of Trust
Verified supplier status and more

Value Added Services

In addition to the powerful and effective features of premium memberships, TradeKey.com offers
value added services that further empowers the businesses to develop and maintain strong
online presence and explore numerous business opportunities that are available regionally and
internationally. Following is the list of some of the value added services offered by
TradeKey.com to its premium members:
1.Web DHS
2.Unlimited Products
3.Corporate SEM Service
4.Top Rank
5.TradeMate
6.Keyword Banner
7.Company Brochures and Certificates
8.Sub Accounts
9.Company Video Introductions

VIP SERVICES

Reseller Program
TradeKey.com Reseller Program provides a unique opportunity for businesses across the world
to make full advantage of their business network. By referring manufactures, exporters,
wholesalers and other small and medium enterprises to TradeKey.com Premium Services,
business owners can take full advantage of earning high commissions from TradeKey.com.
Our Reseller Program helps them develop their own successful, profitable business.

Affiliate Program
TradeKey.com business affiliate programs offer diverse business development opportunities to
generate revenue for every premium member that has been referred from commercial or noncommercial channel(s). Our affiliate program will facilitate with all the support, banners, content,
newsletters and text links that are needed to attract visitor and get them registered as
TradeKey.com premium members. We have variety of ads that can be used to drive visitors,
transactions and other activities which can be monitored efficiently through these ads.

Trade Shows
International trade shows and consumer exhibitions have emerged as the most effective
medium for both manufacturers as well as service providers to connect with the buyers and
understand their needs and wants.
They offer unique opportunities of market intelligence, providing market trends and future
business opportunities. These trade shows and exhibitions have now become the perfect
platform to launch new products, introduce new schemes and attract customer attention.

Company Overview

Alibaba Groups mission is to make it easy to do business

anywhere.
They operate leading online and mobile marketplaces in retail and wholesale trade, as well as
cloud computing and other services. They provide technology and services to enable
consumers, merchants, and other participants to conduct commerce in our ecosystem.
Alibaba Group was founded in 1999 by 18 people led by Jack Ma, a former English teacher
from Hangzhou, China. There founders started our company to champion small
businesses, in the belief that the Internet would level the playing field by enabling
small enterprises to leverage innovation and technology to grow and compete more
effectively in the domestic and global economies.

Alibaba.com
Leading platform for global wholesale trade
The first business of Alibaba Group, Alibaba.com (www.alibaba.com) is the leading platform for
global wholesale trade serving millions of buyers and suppliers around the world. Through
Alibaba.com, businesses can sell their products to companies in other countries. Sellers
on Alibaba.com are typically manufacturers and distributors based in China and other
manufacturing countries such as India, Pakistan, the United States and Thailand.

One-Stop Sourcing
Alibaba.com brings you hundreds of millions of products in over 40 different major categories,
including consumer electronics, machinery and apparel.
As a platform, we continue to develop services to help businesses do more and discover new
opportunities.
Whether its sourcing from your mobile phone or contacting suppliers in their local language,
turn to Alibaba.com for all your global business needs.

What Tradekey customers think about its

services:

Source: http://www.tradekey.com/success-stories

General Business Information

Some More Facts about TradeKey

Traffic on TradeKey

TradeKey participates in major leading international trade shows to help its

Premium Members to promote their products.

Trade Shows at a glance

TradeKey has been actively promoting its Premium members at a lot of leading international
tradeshows around the world.

Mapping

POP & POP or Tradekey as compare to other international B2B websites.

POP
B2B
Buyers
Channel
Website
Making
Famous
Audit
Certifications
Print Magazine
E- Magazine
E-Commerce
Memberships
Marketing

POD
Google SEO
Personalized Services
Industry Experts
Google SEM
Social Media Marketing
Separate Website
Less supplier many
Buyers
High visitors from US
24/7 Human Assistance
Middle East Based
Tradeshow Participations
English Language edge
High profitable orders to
suppliers

Brand Mantra:

Emotional
modifier
Tradek
ey

Authentic

Descriptive
Modifier
Electronic
Marketplaces

Mental Map of Tradekey

Brand
Function
Business

Tradekey CBBE Pyramid

Customer Based Brand Equity is equally balance among both sides, consumer have
strong belief on the attributes of tradekey in regarding to performance and availability of the
Company on having any type of issues with regarding in after sales, company is having a strong
brand positioning in the minds of consumers with regarding to international exposure because of
offices branches and agents in all over the world, so supplier have more chances to get
international clients rather than from their own state.
Its because Tradekey is having an image to be fit for all kinds of business, small or large,
tradekey entertain in prices and services according to the company size.
Member not hesitate much in renewal unless he changes business or shifted business or
changing the marketing strategy in coming days, renewal from consumer side increase the
equity and the firm of the organizations.
You can assume all points in the pyramid also.

Recommendations
Success and satisfaction ratings

Relationship between success and satisfaction

Customer priorities and information rankings
Company reputation and its effect on ratings and behavior

New Techniques
Learn techniques for supporting business customers through complex buying processes.
Ensure your business-to-business website stands out among the competitors. Know what
customers need when trying to complete tasks such as comparing products, building a shortlist,
and signing up for information.

Industry Specific Keyword Variations

Even though industry specific keyword variations (Example: KEYWORD for "financial services")
often fail to yield a high volume of organic search engine traffic, we have found these types of
search visitors are more likely to convert into lead opportunities.

Video:
An increasing number of companies are featuring videos on their websites as part of
their marketing strategy. Video and the surrounding content can be marked up by
setting the schema type to Video Object for the page.

Explore new and niche social channels:

Mainstream social media channels may or may not work for your B2B audience. Consider niche
channels where your target buyer spends time.

Make customer journey mapping a team exercise:

You cant possibly sit in the board room and try to map the full customer journey. There are
multiple touch points and various people within your organization that can offer keen insights
into how your customers react and interact at every stage of the customer journey. A regular
brainstorm with your team is a great way to stay updated on what your customers are thinking,
feeling, doing, and wanting you to do.