HILARY DU CROS

Department :
Faculty
:
Position
:

Cultural and Creative Arts

Arts and Sciences
Associate Professor, Hong Kong Institute of Education
Senior Research Coordinator, UNESCO Observatory for
Research in Local Cultures and Creativity in Education,
(RLCCE), Hong Kong

Summary
Hilary du Cros has taught in Hong Kong and Macau and has conducted research and
consulting in the Asia Pacific region over last 25 years. She has a unique perspective on
culture, heritage and arts management, marketing and of sustaining cultural diversity. Dr du
Cros also has a long history of active involvement in organizations on a national and
international level, such as United Nations World Tourism Organization (UNWTO),
International Council on Monuments and Sites (ICOMOS) and UNESCO. She has published
over 115 works, including books, journal articles, conference papers, monographs and book
chapters, and written over 250 consulting reports. Books include a collaboration with Yokshiu F. Lee on "Cultural Heritage Management in China" (2007) and the popular textbook
with Bob McKercher on "Cultural Tourism: The Partnership between Tourism and Cultural
Heritage Management" (2002 and soon to be published in a second edition).
Qualifications
BA Hons (Arts)
PhD

University of Sydney, 1984

Monash University, Melbourne 1996

Academic/Professional Appointments
2011 - present
2010 present
2005 2010
2005 2009
2000 2005
1999 2003
1984 1998

Senior Research Coordinator, UNESCO Observatory RLCCE, Hong Kong

Associate Professor, Department of Cultural and Creative Arts, HKIEd
Professor, Institute For Tourism Studies, Macao
Lecturer (part-time), University of Hong Kong (SPACE)
Research Fellow/Lecturer (part-time), University of Hong Kong
Research Fellow (part-time), Hong Kong Polytechnic University
Director of du Cros and Associates and independent heritage consultant,
Australia

Awards
Best Heritage Tourism Conference Paper Award, CAUTHE Conference Hobart, 2010
Australian Development Cooperation Scholarship through Monash University, 1995-6

RESEARCH & SCHOLARSHIP

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Research Areas and Interests

Cultural heritage
Creative tourism
Cultural heritage management
Cultural tourism
Creative industries
Ethnic minority community
development in China
Gender studies

Spirit of Place and urban heritage

Arts events management
World Heritage
Community-based tourism
Cultural Tourism Impact Assessment in
Asia
Sustainable tourism
Intangible heritage and tourism

Books
du Cros, H. and Jolliffe, L. (forthcoming 2014) Arts and Events. UK: Routledge (Taylor and
Francis).
du Cros, H. and Lee, Y.S.F. 2007 Cultural Heritage Management in China: Preserving the
Pearl River Delta Cities. Routledge, London. 196pp.
McKercher, B. and du Cros, H. 2002 (2nd edition due 2014) Cultural Tourism: The
Partnership between Tourism and Cultural Heritage Management. The Haworth Press,
Binghamton, New York. 260 pp. (Chinese, Latvian and English versions)
du Cros, H. 2002 Much More than Stones and Bones. Australian Archaeology in the Late
Twentieth Century. Melbourne University Press, Melbourne. 224pp.
du Cros, H. and Smith, L. (eds) 1993 Women in Archaeology: A Feminist Critique.
Occasional Papers in Prehistory No. 23, Research School of Pacific Studies. Australian
National University, Canberra. 262pp.
Monographs
United Nations World Tourism Organization 2012 Tourism and Intangible Cultural Heritage.
Madrid, UNWTO (Hilary du Cros: Principal Author).
du Cros, H. 2008 Cultural Tourism in Punjab. State of Punjab Tourism Development Master
Plan. State of Punjab and the United Nations World Tourism Organisation, Madrid.
McKercher, B. Bauer, H. du Cros, and Ho, S.Y. 2003 Development of Tourism in the
Northern New Territories of the Hong Kong Special Administrative Region. Listed on
Hong Kong Tourism Commission web site,
http://www.tourism.gov.hk/resources/english/paperreport_doc/consultancy/2003-0527/chapter2.pdf
du Cros, H. 2003 Planning for Sustainable Heritage Tourism in Hong Kong. Available at
Lord Wilson Heritage Trust web site: http://www.lordwilsonheritagetrust.org.hk/project/index.php
du Cros, H. 2001 Socio-cultural Analysis. Yunnan Province Tourism Development Master
Plan. National Tourism Administration of the Peoples Republic of China, Yunnan
Provincial Tourism Administration, and United Nations World Tourism Organisation,
Madrid.
du Cros, H. 1998 Shepparton Bypass Planning Study Environmental Effects Statement:
Cultural Heritage Component. Ove Arup and Partners Pty Ltd and VicRoads,
Melbourne.
du Cros, H. 1996 Macedon Ranges Pre-contact Pilot Study. Macedon Ranges Shire Council,
Melbourne.
du Cros, H. and Thomas, I. 1995 Experimental Investigation of Logging Disturbance in
Tasmanian Forests, Stage 2. Australian Heritage Commission and the University of
Tasmania, Hobart.
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du Cros, H. 1994 Technical Supplement No. 2 Archaeology and Cultural Heritage. Southern
and Western Bypasses Environmental Effects Statement VicRoads, Melbourne.
Smith, L. and du Cros, H. 1994 Equity and Gender in Australian Archaeology: Survey of
the Women in Archaeology Conference, 1991. In Nelson, M., Nelson, S., and Wylie, A.
(eds) Equity Issues for Women in Archaeology. Archaeological Papers of the
American Anthropological Association Number 5. American Anthropological
Association, United States: 115-120.
208 Network (incorporating du Cros, H.) 1994 Mt. Wellington - Mountain Park Resource
Management Plan and Master Plan. 208 Network and the Corporation of the City of
Hobart, Hobart.
du Cros, H., Rhodes, D.& Watt, P. 1993 Technical Supplement No. 4 Archaeology and
Cultural Heritage. Calder Highway Woodend Bypass Environmental Effects Statement.
VicRoads Melbourne.
du Cros, H. and Watt, P. 1993 A Preliminary Assessment of archaeological and historical
values of two proposed route options for the Goulburn Valley Highway, Victoria.
VicRoads Melbourne.
du Cros, H.& Watt, P. 1993 Skeleton Creek Catchment Aboriginal and European Heritage
Study. Parks and Waterways, Melbourne Water, Melbourne.
du Cros, H. 1993 Woodend Bypass Environmental Effects Statement: Cultural Heritage
Component. VicRoads, Melbourne.
du Cros, H. 1990 Calder Highway: Kyneton Bypass Archaeological Study. VicRoads,
Melbourne.
du Cros, H. 1990 The Sydenham Corridor: An Archaeological Survey. Victoria
Archaeological Survey Occasional Report Series No. 26. Department of Conservation
and Environment, Melbourne.
du Cros, H. 1990 The Otways Region Archaeological Study Stage 1. Victoria
Archaeological Survey Occasional Report Series No. 28. Department of Conservation
and Environment, Melbourne.
du Cros, H. 1989 The Western Region: Melbourne Metropolitan Area. Victoria
Archaeological Survey Occasional Report Series No. 27. Department of Conservation
and Environment, Melbourne.
du Cros, H. 1989 The Western Ring Road. Supplementary Report No. 6 Archaeology.
Environmental Effects Statement for the Roads Corporation, Melbourne.
du Cros, H. 1989 The Werribee Growth Area: An Archaeological Survey. Victoria
Archaeological Survey and Ministry of Conservation and Environment, Melbourne.
du Cros, H. 1988 An Archaeological Survey of the Upper Yarra and Dandenong Ranges
Area, Victoria. Upper Yarra Valley and Dandenong Ranges Authority, Lilydale
Victoria.
Book Chapters

Lee, Y.S. F. and du Cros, H. (forthcoming January 2013) Approaches to Cultural

Heritage Management in Southern China: Hong Kong, Macau and Guangzhou.
In K.D. Silva and N. K. Chapagain (eds) Managing Asian Heritage: Contexts,
Concerns and Prospects. UK, Routledge, Taylor and Francis. Pre-order available
at Routledge: http://www.routledge.com/books/details/9780415520546/
du Cros, H. (forthcoming 2013) World Heritage-Themed Souvenirs for Asian Tourists: A
case study from Macau. In Cave, J. (ed.) Tourism and Souvenirs: Glocal
Perspectives from the Margins. London, Channel View Publications.
du Cros, H. (2012) Visitor Planning and Heritage Research. In Smith, G. Croucher, K.,
Lertcharnrit, T., Lilley, I. and I. Russell (eds) Encyclopedia of Global Archaeology. New
York: Springer. Online access only:
http://www.springerreference.com/docs/html/chapterdbid/227798.html

Lam, C., du Cros, H. and L. Vong, 2012 Macao's Cross-border Medical Tourism: A
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New Way Forward? In C. M. Hall (ed.) Medical Tourism: The Ethics,

Regulation, and Marketing of Health Mobility. London: Routledge:123-36.
du Cros, H. and Ong, C. 2011 Self-Drive Tourism in China. Bruce Prideaux and Dean Carson
(ed.). Drive Tourism: Trends and emerging markets. Abingdon: Routledge: 103-118.
du Cros, H. 2010 Goods of Desire: Visual and Other Aspects of Western Exoticism in
Postcolonial Hong Kong. In Burns, P., C. Palmer and Letzer, J. (ed.) Tourism and
Visuality, Volume 1: Theories and Concepts. London: Routledge: 170-80.
Leong, S. and du Cros, H. 2008 Intangible Heritage and Sustainable Tourism Planning: A
Critique of a Tourism Resort Development Proposal for Lugu Lake, China. Prideaux,
B., Timothy, D.L.and Chon, K. (eds) Cultural and Heritage Tourism in Asia and the
Pacific, Routledge, London: 212-220.
du Cros, H. 2007 Chinas Tea and Horse Trade Route and its Potential for Tourism. In
Jolliffe, L. (ed.) Tea Tourism: Tourists, Traditions and Transformations. Tourism and
Cultural Change Book Series 11, Channel View Publications, London: 167-179.
du Cros, H. 2006 Managing visitor impacts in Lijiang, China. In Leask, A. and Fyall, A.
(eds) Managing World Heritage Sites. Butterworth-Heinemann, London: 205-14.
McKercher B and H. du Cros 2006 Cultural heritage and visiting attractions. In Buhalis D
and C Costa (eds) Tourism Business Frontiers: Consumers, products and industry.
London: Elservior, Butterworth-Heinemann, London: 211-19.
du Cros, H. 2004 Postcolonial conflict inherent in the involvement of Cultural Tourism in
Creating New National Myths in Hong Kong. In Hall, M. and Tucker, H. (eds) Tourism
and Postcolonialism: Contested Discourses, Identities and Representations. Routledge,
London and New York: 153-168.
du Cros, H., and du Cros, D. 2003 Romance, Retsina and Reality in Crete. In Bauer, T. and
McKercher, B. (eds) Romance, Sex and Tourism. Haworth Press, Binghamton, New
York: 42-56.
du Cros, H., and McKercher, B. 2000 World Heritage Listing and 'Best Intentions': A case
study from Australia. In Robinson, M., Evens, N., Long, P., Sharpley, R., and
Swarbrooke, J. Tourism and Heritage Relationships: global, national and Local
perspectives. Reflections on International Tourism University of Northumbria,
Newcastle and the Centre for Tourism, Sheffield Hallam University, UK: 147-58.
du Cros, H. 1993 Female Skeletons in the Closet. An examination of women's contributions
to archaeology 1930-1970. In du Cros, H. and Smith, L. (eds) The Women in
Archaeology Conference Proceedings. Occasional Papers in Prehistory No. 23,
Research School of Pacific Studies. Australian National University, Canberra: 239-244.
du Cros, H. 1992 Tooronga Plateau Aboriginal Stone Artefact Scatters. In Griffith, T.(ed.)
The Secrets of the Forest. Department of Conservation and Natural Resources: 110-111.
du Cros, H. 1992 Chapter Two - History. In D.N. Harries (ed.) Forgotten Wilderness:
Northwest Tasmania. National Estate Grants Programme, Australian Heritage
Commission, Canberra: 7-22.
Xiberras, A. and du Cros, H. 1992 Aboriginal Involvement in Monitoring and Protecting
Cultural Sites within the Wurundjeri's Tribal Boundaries, Melbourne. In Birckhead, J.
de Lacy T. and Smith L. Aboriginal Involvement in Parks and Protected Areas.
Australian Institute of Aboriginal and Torres Strait Studies, Canberra: 221-226.

Refereed Journal Articles

Dewar, R. P., du Cros, H. and W. M. Li (forthcoming 2013) Wheres St Pauls Ruins?!! The
Search for World Heritage Brand Awareness beyond that of Icon Heritage Attractions.
Journal of Heritage Tourism.
Ong, C. E. and du Cros, H. (2012) Projecting Postcolonial Conditions at Shanghai Expo,
China: Floppy Ears, Lofty Dreams and Macaus Immutable Mobiles, China.

Urban Studies 49 13: 2937-2953.

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Ong, C. E. and du Cros, H. 2012 Post-Mao Gazes: Chinese Backpackers in Macau.

Annals of Tourism Research 39 (2):735-754.

du Cros, H. and L. Jolliffe 2011 Bundling the Arts for Tourism to complement Urban

Heritage Experiences in Asia. Journal of Heritage Tourism 6(3):181-195.

Lam, C. du Cros, H. and L. Vong 2011 Macaos potential for developing regional Chinese
medical tourism. Special Issue of Tourism Review 66 (1/2) on Health and Medical
Tourism; Editor C. Michael Hall: 68-82. Available online at:
http://www.emeraldinsight.com/journals.htm?articleid=1926825&show=abstract
du Cros, H. 2009 Emerging Issues for Cultural Tourism in Macau. In Chung, T. Tieben, H.
(eds) Macau Ten Years after the Handover (Special Issue), Journal of Current Chinese
Affairs (China Aktuell) 1:73-99.
du Cros, H. 2008 Issues for Developing National Heritage Protection Areas for Tourism: Case
study from China. South Asian Journal of Tourism and Heritage (Inaugural Issue).
Available at: http://www.sajth.com/lastissue.html
McKercher, B. Weber, K. and du Cros, H. 2008 Rationalizing Inappropriate Tourist Behaviour
at Contested Sites. Journal of Sustainable Tourism 16(4): 369-85.
McKercher, B. and du Cros, H. 2008 A Comparison of International Travel between an
Emerging and a Mature Source Market. Asia Pacific Journal of Travel Research 13(3):
265-80.
du Cros H. 2007 Too Much of a Good Thing? Visitor Congestion Management Issues for
Popular World Heritage Tourist Attractions. Journal of Heritage Tourism 2 (3):225-38.
du Cros H. 2006 The Romantic European Culture Island with a Turbulent History: The
Intrinsic and Extrinsic Values of Shamian Island, Guangzhou. China Tourism Research
1 (2&3) (Chinese and English): 193-220.
du Cros, H., Bauer, T., Lo, C.S. and Song, R. 2005 Cultural Heritage Assets in China as
Sustainable Tourism Products: Case Studies of the Hutongs and the Huanghua Section of
the Great Wall. Journal of Sustainable Tourism 13 (2): 171-194.
McKercher, B., Ho S.Y. and du Cros, H. 2005 The Relationship between Tourism and
Cultural Heritage: evidence from Hong Kong. Tourism Management 26: 539-48.
McKercher B., du Cros, H, and Ho S.Y. 2004 Attributes of Popular Cultural Tourism
Attractions. Annals of Tourism Research 31 (2): 393-407.
McKercher B., du Cros H, 2003 Testing a Cultural Tourism Typology. International Journal
of Tourism Research 5:45-58.
du Cros, H. and Johnston, C. 2002 Tourism Tracks and Sacred Places. Two Case Studies
from Australia and Nepal. Historic Environment 16(2): 38-42.
McKercher B, Ho, P, du Cros H, Chow B 2002 Activities Based Segmentation of the
Cultural Tourism Market Journal of Travel and Tourism Marketing. 12(1): 23 - 46.
du Cros, H. 2001 A New Model to Assist in Planning for Sustainable Cultural Heritage
Tourism. International Journal of Tourism Research 3(2): 165-70.
du Cros, H. 2000 Popular Archaeology. Journal of Australian Studies 62:190-97.
du Cros, H. 1997 Cultural Linkages: A concept useful for Aboriginal cultural landscapes and
local government planning schemes? Historic Environment 13 (3&4):15-18.
du Cros, H. and Smith, L. 1993 The Women in Archaeology Conference, Australia. Kvinner
I Arkeologi I Norge (Norway) 11: 59-66.
du Cros, H & Rhodes, D. 1991 Commonwealth/Telecom Sites: Artefact Cataloguing and
Analysis Methods. Australian Archaeology 32: 17-20.
du Cros, H. 1986 Burrill Lake Rockshelter Excavations, 1931. Archaeology in Oceania, 21
(1):119.
du Cros, H. 1984 Burrill Lake Rockshelter. An early use of a research design in Australian
prehistory. Australian Archaeology 19:1-7.
Non-refereed Publications
du Cros, H. 2012 Macaus Management of Cultural Heritage Values. International
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Conference on Cultural Heritage Values in China: Identifying, Evaluating and Treating

Impacts to Cultural Relics, Special Edition, Lui N. (ed.), Journal of Oriental
Archaeology 8 (in Chinese):56-67.
du Cros, H. 2010 Cultural Heritage Management in Macau. World Architecture Monthly,
January 2010:13-5.
du Cros, H. 2004 Urban Archaeology. Hong Kong Geographical Geological and
Archaeological Society Annals 31: 25-33.
du Cros, H. and Lee, Y.S.F. 2003 The Impact of Local and Global Factors on the
Development of Cultural Heritage Management in Hong Kong, Macau and Southern
China: A Report on a New Research Project. Hong Kong Geographical Geological
and Archaeological Society Annals 30: 5-11.
du Cros, H. 2001 Recent Research into Planning for Sustainable Cultural Heritage Tourism
in Hong Kong. Hong Kong Geographical Geological and Archaeological Society
Annals 28: 3-6.
du Cros, H. 1993 A recent excavation of an inland Aboriginal site near Gisborne, Victoria.
Australian Archaeology 37:60.
du Cros, H. 1993 The Women in Archaeology Conference: A feminist critique. Australian
Archaeology 32: 39-40.
Reviews
du Cros, H. 2010 Review of Yeoman, I. Tomorrows Tourist. Scenarios and Trends. Elsevior,
London. Tourism, Culture and Communication 10 (1): 82-3.
du Cros, H. 2010 Review of Clack, T. And Brittain, M. (eds) Archaeology and the Media.
Left Cost Press, Walnut Creek, California. Australian Archaeology: 62-63.
du Cros, H. 2008 Review of C. Cooper and M.J. Hall, 2008 Contemporary Tourism.
Elsevior, London. Tourism Management 30:610-11. Available at web site:
http://dx.doi.org/10.1016/j.tourman.2008.09.010
du Cros, H. 2002 Review of G. E. Ashworth and J.E. Tunbridge 2000 The Tourist-Historic
City: Retrospect and Prospect of Managing the Heritage City Pergamon, London.
Journal of Travel and Tourism Marketing, 12(4): 119-21. du Cros, H. 1993 A recent
excavation of an inland Aboriginal site near Gisborne, Victoria. Australian
Archaeology 37:60.
du Cros, H. 1988 Review of Miville-Deschenes, F. 1987 The Soldier Off Duty: Domestic
aspects of military life at Fort Chambly under the French regime as revealed by
archaeological objects. Parks Canada, Ottawa. In The Artefact 12:31-33.
Research Grants (Academic)
Research funded through Hong Kong Universities

2011+A New Approach for understanding how Novice Urban Asian Youth
Tourists might develop into Mindful and Purposeful Cultural Tourists GRF
Funding Support Project. Principal Investigator, HKIEd Internal Research Support
Fund.
2011+Hong Kong Living Heritage Arts and Living Treasures Start-up Project.
Principal Investigator, HKIEd Internal Research Support Fund.
2010 A Preliminary Study of New Educational Opportunities for Raising
Awareness of Arts and Culture to Enhance Sustainable Asian Tourism. Principal
Investigator, HKIEd Internal Research Support Fund, Department of Cultural and
Creative Arts.

2004-5 Cultural Heritage Management in China Project. Research Fellow, CERG

Project administered by the Department of Geography, the University of Hong Kong
with collaboration from Deakin University, Melbourne.
2002-3 Hong Kong Polytechnic University Interdepartmental Internal
Competitive Research Grant - Market Liberalisation and Heritage Project.
Research Fellow, Project funded by Hong Kong Polytechnic University with
collaboration from the Chinese Academy of Social Sciences in Beijing.
1999-2002 Cultural Tourism Products in Hong Kong, Assessment Models for
Sustainable Tourism. Research Fellow, Hong Kong Polytechnic University
Departmental Grant.

Research funded through IFT Macau:

2010+ Symbolising Macau. Joint project with IFT former colleagues using and
updating ATLAS information on cultural tourism before and after WHS inscription.
2008-10 Managing World Heritage Brand Equity. Joint project with the University
of New Brunswick, Canada.
2008-9 Self-drive Tourism in China. Overview from interviews and internet
sources on the way that Chinese tourists are experiencing their own country by car
and the implications of this new trend for sustainable tourism development.
2006-10 Chinese Mainland Tourists and Heritage Assets for Tourism - Western
Exoticism and Asian Tourists Project. Principal Investigator. This project looked at
how Asian tourists are experiencing certain aspects of postcolonial Asia and tries to
understand the market demand for a greater range of cultural tourism products.
2005-10 Congestion Management at Popular Heritage Attractions in Macau.
IFT and Department of Social and Cultural Affairs. Principal Investigator. Ongoing
research is being conducted on potential congestion and social impacts of the
development of tourism on Macaus local community, urban environment and
heritage following from a consulting project.
2002+ Shamian Island, Guangzhou, Heritage Management Project. Principal
Investigator. Longitudinal study of the national protection areas development for
tourism.
Also co-investigator on three research projects with other IFT colleagues: medical
tourism in Asia, impact of Cotai tourism development on Taipa and the emergence of
a new market segment via the Internet: mainland Chinese backpackers.
Conference Invitations and Event Highlights
Keynote Addresses
Estonia:
du Cros, H. Youth Travel in East Asia. International Conference Educational Travel Expanding Horizons. Tallinn University, Estonia 19-21 August 2011.
China:
du Cros, H. Macaus Management of Cultural Heritage Values. International Conference on
Cultural Heritage Values in China: Identifying, Evaluating and Treating Impacts to Cultural
Relics. Shandong University, Jinan, 27-29 October 2010.
du Cros, H. Emerging Issues for Heritage Tourism in Southern China. International
Conference on Heritage and Tourism: Community, Enterprise, Government and Tourists.
Zhongshan University, Guangzhou, 7-10 July 2007.
du Cros, H. and McKercher, B. Respecting Cultural Diversity by Understanding and
Managing Inappropriate Tourism Behaviour. International Tourism, Culture and Education
Forum, 13-15 July, 2007, Yanji City, Jilin. UNESCO Beijing and the Asia Education Forum.
7

Panel Invitations
South Korea:
du Cros, H. Ongoing commitment to the Asia-Pacific Creativity Forum on Culture and
Tourism. The inaugural meeting was held on Jeju Island June 2009. Organized by the Korean
ministries of Foreign Affairs and Trade, and of Culture, Sports and Tourism.
Other Invitations
Indonesia :

du Cros, H. UNWTO Study on Tourism and Intangible Cultural Heritage : Examples

of Best Practices from Australia, Indonesia, Thailand and Vanuatu. Seminor on
Tourism Ethics for Asia and the Pacific : Responsible Tourism its Socio-Economic
Impact on Local Communities. For the UNWTO and the Ministry of Culture and
Tourism, Republic and Indonesia, 11-12 June 2011, Bali, Indonesia
Malaysia:

du Cros, H. Developing your own Sustainable Style. Conference on Economics of

Heritage Revitalisation in Penang Malaysia by Georgetown World Heritage Office, 79 October 2009, Penang, Malaysia.
Spain :
du Cros, H. Tourism Development and the Historic Centre of Macau World Heritage Site.
Extraordinary Conference of the League of Historical Cities of the World on Touristic
Management of World Heritage Monuments and Cities. University of Santiago de
Compostela), in co-operation with the Department of Tourism of the Galician Government,
September 27-9, 2008, Lugo WHS Spain.
South Korea:
du Cros, H. Successful Cultural Heritage Tourism and Relevant Policies in the Asia-Pacific
Region. Korea Culture & Tourism Institute (eds) International Symposium on Cultural
Heritage Tourism and Sustainable Development, 20-22 May 2007. The conference was by
invitation with a paper published in the proceedings.
United Kingdom:
du Cros, H. Western Exoticism: A New Concept for Marketing Special Interest Tourism
Products to Chinese Outbound Tourists. Christel Dehaan Tourism and Travel Research
Institute (eds) Culture, Tourism and the Media, 12 December 2006. Christel Dehaan Tourism
and Travel Research Institute, Business School, University of Nottingham. The conference
was by invitation to a present a keynote address with a paper published in the proceedings and
on-line.
du Cros, H. Creating a Vision for an Historic Neighbourhood: Macau SAR, China. Finding
the Spirit of Place: Cultural Tourism & Conservation: 21st Century Challenges. Symposium
jointly organised by UK ICOMOS and ICOMOS International Committee on Cultural
Tourism 9 June 2007. Canterbury Cathedral International Business Centre, Canterbury.
Conference Proceedings.
du Cros, H. (forthcoming) Tourism Development and the Historic Centre of Macau World
Heritage Site. In Roye, D. (ed.) Congreso Extraordinario da Liga de Cidades Histricas
do Mundo/ Extraordinary Conference of the League of Historical Cities of the World on
Touristic Management of World Heritage Monuments and Cities - Lugo 2008,
University of Santiago de Compostela, Spain

Leung, C.C. and H. du Cros 2012 Confucius Institutes: Their potential for offering
8

multiple ways of interaction on Chinese culture. International Seminar on Issues

for an Emerging China. 12-13 January 2012, Hong Kong Institute of Education.
du Cros, H. 2011 UNWTO Study on Tourism and Intangible Heritage: Examples from
Australia, Indonesia, Vanuatu and Thailand. Seminar on Tourism Ethics for Asia and
the Pacific: Responsible Tourism and its Socio-Economic Impact on Local
Communities. Bali, Republic of Indonesia, 11 June 2011. Available at UNWTO
website: http://ethics.unwto.org/sites/all/files/docpdf/ducrospresentationbaliseminar2011baliseminar_0.pdf
du Cros, H. and S. Leong, 2011 A New Approach to Arts Policy Formulation that

directly supports the Arts and Cultural Identity in Hong Kong. The Asian
Conference on Arts and Humanities, IAFOR, Osaka, Japan 27 -30 May 2011.
Available at: http://iafor.org/acah_proceedings.html pp. 193-205.
du Cros, H. 2010 World Heritage-Themed Souvenirs for Asian Tourists: Asian Modernity
melds with Macau Cultural Heritage. Tourism and Future Challenges, CAUTHE
Hobart, 8-11 February 2010: DVD proceedings.
Van den Op, J. and du Cros, H. 2009 Community Involvement and Empowerment in

World Heritage Cultural Sites. Urban Heritage Tourism: Challenges and

Opportunities. 2nd UNESCO-ICCROM Asian Academy for Heritage
Management Conference Heritage Studies Centre, Institute For Tourism
Studies, Macao, 1-3 December 2009:DVD proceedings.
Couto, U.S. and du Cros, H. 2009 Congestion Study at Old Taipa Village. In A.A. Lew (ed.)
Heritage tourism: theory and practice. Beijing: China Travel and Tourism Press: 371384.
du Cros, H. 2008 Partying on and on: Can we reconcile celebratory intangible heritage
practices, spirit of place and sustainability? Edited by the Canadian Committee of the
International Council on Monuments and Sites, Finding the Spirit of Place. ICOMOS
XVIth General Assembly, Quebec City :P17 (DVD proceedings).
du Cros, H. 2008 A Cultural Heritage Managers Perceptions of the Extrinsic Values of World
Heritage Sites in China. In R. Amoeda, S. Lira, C. Pinheiro, F. Pinheiro and J.
Pinheiro (eds) Heritage 2008 World Heritage Sustainable Development, Portugal,
Green Lines Institute For Sustainable Development: 99-110.
du Cros, H. and Kong, F. 2007 Global and Local Factors Influencing Congestion at Macaus
Most Popular World Heritage Attractions. In White, R. and Carmen, J. (eds) World
Heritage: Global Challenges, Local Solutions, London: BAR International Series No.
1698: 134-40.
du Cros, H. and Lee, Y.S. F. 2007 One Country, Three Systems: Legal and Policy Frameworks
for Cultural Heritage Conservation in Hong Kong, Macau and Guangzhou. Research
Conference Proceedings on Asian Approaches to Conservation, 2006. Asian Academy
for Heritage Management (UNESCO-ICCROM) and the Department of Architecture,
Chulalongkorn University, Bangkok: 48-55.
du Cros, H. 2007 Goods of Desire: Visual and Other Aspects of Western Exoticism in
Postcolonial Hong Kong. In University of Brighton (eds) Gazing, Glancing,
Glimpsing: Tourists and Tourism in a Visual World, 13-15 June 2007, Eastbourne (CD
proceedings).
du Cros, H. 2007 Successful Cultural Heritage Tourism and Relevant Policies in the AsiaPacific Region. Korea Culture & Tourism Institute (eds) International Symposium on
Cultural Heritage Tourism and Sustainable Development 20-22 May 2007. Korea
Culture & Tourism Institute Seoul: 108-133 (In Korean and English).
du Cros, H. 2007 Western Exoticism: A New Concept for Marketing Special Interest Tourism
Products to Chinese Outbound Tourists. Christel Dehaan Tourism and Travel Research
Institute (eds) Culture, Tourism and the Media. Christel Dehaan Tourism and Travel
Research Institute, Nottingham: 253-265.
du Cros, H. 2006 Visitor Congestion Issues for Macaus Most Popular World Heritage Tourist
Attractions. Korea ICOMOS (Ed.) Impact of Mass Tourism on Historic Villages :
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Identifying Key Indicators of Tourism Impact. ICOMOS Asia-Pacific Regional

Meeting and ICOMOS International Cultural Tourism Committee Workshop. Korea
June 10-13 2006: 209-19.
du Cros, H. 2003 Non-Economic Indicators of Tourism Potential. Alliance of National
Heritage Areas International Heritage Development Conference June 7-11, 2003,
Pittsburgh USA. International Committee of Monuments and Sites Session. CD Rom
Proceedings.
du Cros H. 2002 Conflicting Perspectives on Marketing Hong Kongs Cultural Heritage
Tourism Attractions. Edited by the Spanish National Committee of the International
Council on Monuments and Sites, Strategies for the Worlds Cultural Heritage
Preservation in a Globalised World: Principles, Practices and Perspectives. ICOMOS
XIIIth General Assembly, Madrid: 319-21.
du Cros H. 2002 The Importance of Being Earnest: Getting it Right Early in the World
Heritage Tourism Area Life-cycle. Robinson, M. and Ali, G. (eds) The Politics of
World Heritage Conference Proceedings, 2002, International Institute for Culture,
Tourism and Development, University of North London, UK (CD Rom).
du Cros H. 2002 The Culture in Cultural Tourism Experiences: Is Exoticism Dead or is it out
Shopping? Chon, K., Zhang, H. and Xie, Y. (eds) Asia Pacific Tourism Conference
2002 Conference Proceedings, Dalian, China: 278-81.
du Cros H., McKercher B., Ho S.Y., and Chow, B. 2002 Managing the Local Character of
Hong Kong in Chon K., Heung V., Wong, K. (eds) Tourism in Asia: Development,
Marketing and Sustainability, the Hong Kong Polytechnic University, Hong Kong
SAR: 126 - 128.
McKercher B., du Cros H., Ho S.Y., and Chow B. 2002 The Relationship between Tourism
and Cultural Heritage in Chon K., Heung V., Wong K (eds) Tourism in Asia:
Development, Marketing and Sustainability, the Hong Kong Polytechnic University,
Hong Kong SAR: 386 394.
McKercher B. du Cros H. 2002 Attributes of Popular Cultural Tourism Attractions in Chon K
and Zhang H. Q. (eds) 8th Annual Conference of the Asia Pacific Tourism Association
Proceedings APTA, Hong Kong SAR: 536 - 539.
Chow B., McKercher B., Ho S.Y, and du Cros, H. 2002 Cultural Experience Through
Museum Visitation A Point for discussion in Chon K., Heung V., Wong K (eds) Tourism
in Asia: Development, Marketing and Sustainability, the Hong Kong Polytechnic
University, Hong Kong SAR: 93 95.
du Cros, H. 2000 Creating Heritage Tourism Guidelines. UNESCO Bhaktapur Workshop
4/2000 Web site: CD Rom Proceedings.
du Cros, H. 1999 Planning and Developing Sustainable Cultural Heritage Tourism: Flying
the Australian Way. International Conference on Heritage and Tourism Proceedings.
Antiquities Advisory Board, Lord Wilson Heritage Trust, and Antiquities and
Monuments Office, Hong Kong paper no. 16.
du Cros, H. and McKercher, B. 1999 The Fundamental Truths of Cultural Tourism. Cultural
Tourism Session Proceedings. World Congress on Conservation of Monumental
Heritage, XII Assembly ICOMOS, Mexico: 119-136.
McKercher, B. and du Cros, H. 1999 The Fundamental Truths of Cultural Tourism, in
Heung V. C. S., Ap, J., Wong K. K. F (eds) Tourism 2000, Asia Pacific's Role in the
New Millennium, Asia Pacific Tourism Association, Hong Kong: 272-279.
du Cros, H., McKercher, B. 1999 Archaeology and Cultural Tourism. World Archaeology
Congress 4, Cape Town , South Africa.
Web site http://www.wac.uct.ac.za/symposia/papers/S601dcr1.pdf
McKercher, B. and du Cros, H. 1998 I Climbed to the Top of Ayers Rock but Still Couldn't
See Uluru! In Faulkner, D, Tideswell, C, and D. Weaver (eds) Progress in Tourism and
Hospitality Research 1998, CAUTHE/BTR Canberra: 376-86.
Smith, L. and du Cros, H. 1995 Reflections on Women in Archaeology. In Balme, J. and
Beck, W. (eds) Gendered Archaeology. The Second Australian Women in Archaeology
Conference. Division of Archaeology and Natural History, ANH publications, RSPAS,
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Australian National University, Canberra: 7-27.

du Cros, H. 1991 To see Ourselves as Others see us: Australian archaeology's value to
Australian contemporary culture. Proceedings of the Archaeology in the 1990's
Conference, University of New England.

COMMUNITY SERVICES AND PROFESSIONAL ACTIVITIES

Community Services
2012
2011-present
2011-present

Public submission to the Australian Federal Government on the National

Heritage Strategy.
Coordinator, Slow Food Events, HKIEd.
Advisor, Governmental Hill Concern Group, Hong Kong

Journal Editorship
2010-present

Editorial Committee Member, Historic Environment (Australia ICOMOS)

Editorial Committee Member, Journal of Educational Travel (JET),
Educational Travel Foundation, Switzerland.

2005-present

Editorial Board Member, Journal of Heritage Tourism (Arizona State

University)

2001-present

Editorial Board Member, Tourism, Culture and Communication (Victorian

University of Technology, Melbourne)

Journal
Reviewer

Manuscript reviewer for international journals:

Asia Studies Review,
Anatolia,
Annals of Tourism Research,
China Quarterly,
International Journal of Heritage Studies,
International Journal of Tourism Research,
Journal of Sustainable Tourism,
Journal of Travel and Tourism Marketing,
Tourism Geographies,
Tourism Management,
Urban Studies.

International Consultancy

2010 Cultural Heritage Management Plan, South Gobi Desert, Mongolia.

Heritage tourism consultant on a multi-disciplinary team headed by Statistical
Research Inc. USA.
2010 UNWTO Tourism and Intangible Heritage Study. Lead consultant for a
desktop study of the worlds intangible heritage and development for tourism.
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2009 Libo World Heritage Site Field Advisory Project, for the Libo Department of
Construction Guizhou and UNESCO Beijing. Working with local partners and
UNESCO to find better employment solutions for ethnic minorities close to World
Heritage Sites that can also improve their management.
2008 State of Punjab Tourism Master Plan. Cultural tourism expert for UNWTO
and State of Punjab, India.
2005 UNWTO Technical Seminar on Sustainable Tourism, Otsu, Japan. Expert
on cultural landscapes and sustainable tourism to UNWTO
2005-6 Site Congestion Management Study of Macaus World Heritage
attractions. IFT project for Macau SAR government.
2001 UNWTO Yunnan Provincial Tourism Master Plan. Socio-cultural expert for
UNWTO, China National Tourism Administration, and Yunnan Provincial Tourism
Administration.
1984-1998 Director of du Cros and Associates, Heritage Consultants and an
independent consultant in Australia.

Local Consultancy

2003 - 2004 Sheung Wun Yiu Archaeological Site Tourism Feasibility Study. Sub
consultant to ERM planning consultants for the Hong Kong Leisure and Cultural
Services Department
2003 Northeastern New Territories Tourism Master Plan. Cultural tourism expert
on a study of the tourism potential for the Hong Kong Tourism Commission
2000 Planning for Sustainable Cultural Heritage Tourism in Hong Kong. Project
funded by the Lord Wilson Heritage Trust, Home Affairs Bureau, Hong Kong.

Members of Committees
Member, Edwin Youde Scholarship Committee, 2010
Member, International Special Events Society (ISES): Hong Kong Chapter, 2010
Expert Member, International Scientific Cultural Tourism Committee (ISCTC) for the
International Council on Monuments and Sites (ICOMOS), 1999-present
HKIEd Representative, Asian Academy Heritage Management Network coordinated by
UNESCO and ICCROM, 2005-present
Member, Technical and Scientific Council, Institute For Tourism Studies, Macau, 2007-2010
Member, National Executive Committee, Australia ICOMOS, 1997-98
Membership of HKIEd Committees
Member, Education Heritage Advisory Committee (Institute-wide), 2011+
Member, MA (CSACE) Programme Committee, 2011+
Member, Departmental Teaching and Learning Committee, 2010+
Member, Departmental Promotions Committee, 2010+
Member, Departmental Research Committee, 2010+
Member, BA (CAC) Programme Committee, 2010+
Member, Departmental Review Committee, 2010-2011
Member, Artiviva Festival Organizing Committee, 2010-2011
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External Examiner
External Examiner for Ph.D. thesis Mobilising Corporate Social Responsibility for World
Heritage Conservation by Fiona Starr, Faculty of Arts, Deakin University, Melbourne,
2010.
Membership of Professional Organizations
Full member, International Council on Monuments and Sites (ICOMOS) (1988-present)
Member, Asia Pacific Tourism Association (2001-present)
Member, World Archaeology Congress (1988-present)
Member, Australian Archaeological Association Inc. (1984-2009)
Member, Ethical Enterprises Network, Australia (1996-1998)
Media Appearances
Radio Interview on the Use of the Burra Charter in the Government Hill Project. RTHK for
Radio 3 Morning Show News Round-up. Tuesday 22 November, 2011.
Green groups slam strange West Wing plans. The Standard Tuesday 22 November, 2011:5.
Press Conference on Government Hill. Monday 21 November, 2011.
Expert insulted as charter misused for hill project. SCMP Thursday November 17 2011:A4.
Interview on Wun Yiu Archaeological Kiln Site management debate. RTHK The Pearl Report.
Air: 9pm 17 December 2010, TVB.
Letters to the Editor, South China Morning Post.

TEACHING
Area(s) of Teaching Expertise

Programme development
Course coordination
Creative lecture planning
Experiential learning
Blended and online learning
Instructional best practices

Courses Taught (selected)

Cultural Heritage Management and Sustainable Development (HKIEd) (from 2012)
Discourses in Visual Culture (HKIEd) (from 2012)
Contextual Studies of Creative Arts (HKIEd from 2012)
History of Museums and Museum Learning (HKIEd) (from 2011)
Managing Global Cities (HKIEd) (from 2011)
Cultural Management, Resources and Community Arts (HKIEd) (from 2011)
Art Management and Culture Policy (HKIEd) (from 2011)
Best Practice in Heritage Management (IFT) (2007-2009)
Cultural Tourism in Asia (HKU SPACE) (2005-2009)
Development and Management of Attractions (IFT) (2005-2007)
Seminars in Tourism and Hospitality (IFT) (2007-2010)
Tourism Product Management (IFT) (2008-2010)
Visitor Management (IFT) (2008-2010)
Seminars in Heritage Management (IFT) (2009)
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Special Interest Tourism (IFT) (2005-2009)

Tourism Planning and Development (IFT) (2005-2009)
Heritage Tourism (HKU) (2001-2005)
Introduction to Archaeology (HKU) (2000-2005)
Cultural Tourism (HKU) (2000-2005)

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