Market Research

Q:
FactsPublisher: Bauer Media
group
Target Audience: Majority
male, 34
Mojo:
Readership: ?
Facts- Circulation: 48,353
Q
is the
ultimate
Publisher:
Bauer
Media
Group guide to
Target Audience:
43
modern music, distilling it
Readership:
220,000
down
to the good stuff.
Circulation: 83,676
Well respected by artists
Mojo is an educator, a living
andalabels,
have
archive and
trusted we
source
of
unrivalled
access
to
musical excellence. Mojo
provides
Its audience with an authentic,
independent, and emotional
connection to the music. Its
also
the last word on whats good, for
music that is timeless, and
where to go next. Mojo is loved
by its readers, the music
industry, and by musicians alike,
because it engages them on the
subject they love the most.

The Fly:
FactsPublisher: MAMA & Co
Target Audience: Male,
26
Readership: 500,000
Circulation: 100,386
A monthly back pocket
guide for music lovers.

Uncut:
FactsPublisher: Time INC
UK
Target Audience:
Male, 37
Readership: ?
Circulation: 56,894
NMEs cool older
brother

Kerrang!

NME:

FactsPublisher: Bauer Media Group

Target Audience: 22, both
Readership: 421,000
Circulation: 44,013
Kerrang! will ensure that we are

Facts- constantly appealing to our

Publisher:
TimeofINC
UK
spectrum
readers.
TargetFrom
Audience:
23 Males
the younger
teenage
readers325,000
who are more open to
Readership:
different
genres of
Circulation: 33,875
rock music from
Not surprisingly
NMEemo to thrash
etc, to the readers who respect
readers
are as an
Kerrang!
completely
obsessed
by
authority
when it comes
to our
music.scenes heritage bands.
Reader research has
demonstrated
that they rely on the
editorial and the
ads to keep them up to date
with new music. This
knowledge then
makes them the authority
in music in

Classic Rock:
FactsPublisher: TeamRock
Target Audience: Older Male
Metal Hammer:
Readership: 149,608
Facts- Circulation: 71,242
CLASSIC ROCK is the definitive,
Publisher: TeamRock
high-voltage Rock n Roll brand,
Target going
Audience:
Male
behind the scenes
Readership:
91,909
to bring
you news, views, inCirculation:
depth41,777
features and exclusive
Metal interviews
Hammer is
Britain's
with
the biggest
only monthly
names music magazine
which covers
in rock both
past,traditional
present and
future;
tour
dates,
and contemporary
retrospectives,
thegothic
hottest
metal bands,
hardcore,
newcomers,
rock, punk and alternative.
backstage
and the
Reporting
on the gossip
burgeoning
biggest
rock
reviews
section on
British scene as well
the planet.

as all the latest bands

Stateside and around the
world. With comprehensive
news and reviews sections we
provide in-depth interviews
with rising stars on the scene
as well as more longstanding
crowd-pleaser acts

Rock Sound:
Facts Publisher: Freeway Press
INC
Target Audience: 21
Readership: 48,914
Circulation: 13,220
Rock Sound provides its
partners unique
opportunities
to reach the vibrant, savvy
and fast-moving new music
and youth lifestyle markets

Market Research conclusion:

As a starting point, I researched British music magazines using Google
and made notes on what came up. The above magazines were all
featured in a Top Ten Music Magazines in the UK article and decided to
explore each of them and find some facts about them. I decided to
expand my research to my local Co-op to see what was on sale and
have a look at the designs each magazine used. In addition, many of
the above magazines have media packs available online allowing me
to access statistics on each magazine, such as circulation figures, and
find out what each magazine is about. I discovered that magazines of a
more alternative genre have a larger circulation and appear to be most
popular in the UK. However, despite the successes of Kerrang! and
Rocksound, the most popular magazine appears to be Q which spans
a broader range of music and artists.

Media Companies Associated with music magazines:

Bauer Media Group

Freeway press INC

TeamRock

Time INC UK