POWERHOUSE MARS, INC.

BRANDS POISED TO TACKLE SUPER BOWL 50

SNICKERS and SKITTLES Return With New Ads and a Joint In-Store Promotion

NEW YORK (Nov. 17, 2015) Bolstered by stand-out performances on last years Super Bowl XLIX
marketing stage, Mars, Inc. announced today Mars Chocolate North Americas SNICKERS Brand and
Wrigleys SKITTLES Brand will each return with all new commercials that will air on Sunday, Feb. 7,
2016, during Super Bowl 50 on CBS. The brands are also coordinating the companys first joint in-store
promotion leveraging their status as official National Football League (NFL) sponsors to Make Super Bowl
50 Even Sweeter.
Anchored by their award-winning Youre Not You When Youre Hungry campaign, SNICKERS is a
Super Bowl veteran. The brand first captured the worlds attention with their Super Bowl XLIV commercial
featuring Betty White and repeated that glory with last years Brady Bunch themed spot featuring a hungry
Marcia Brady played by grizzled action movie star Danny Trejo. The brand will return with an all-new 30second Youre Not You When Youre Hungry commercial that will be produced by BBDO New York and
supported with a fully integrated marketing campaign.
As Im sure any football player will confirm, being part of the Super Bowl never gets old, said Allison
Miazga-Bedrick, Director, SNICKERS Brand. The Super Bowl is an iconic event that the SNICKERS
Brand is excited to be part of again.
Last year, SKITTLES made game day awesomer for NFL fans and players through an integrated
campaign that culminated in the brands inaugural Super Bowl ad. SKITTLES opted to Settle It in a
commercial that featured a small town full of people with abnormally muscular right arms. In the ad, two
men enjoyed a bowl of SKITTLES and when it comes down to the last lemon SKITTLES candy, they
settle it with an arm wrestling match. This year, the brand plans to make Super Bowl 50 even more
awesome with another unexpected commercial produced by DDB Chicago.
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SNICKERS AND SKITTLES RETURN FOR SUPER BOWL 50 2-2-2-2

We had an amazing rookie Super Bowl experience, so were thrilled to be back, said Matt Montei, Senior
Marketing Director, Confections and Seasonal at Wrigley. Once again, we have dozens of awesome
integrated activities planned for our Super Bowl party this year with the ad serving as our grand finale.
The joint in-store promotion will begin next month and will encourage customers to text codes on
SNICKERS and SKITTLES in-store displays for the chance to win instant prizes, as well as enter a
grand prize sweepstakes. Instant prizes range from $75 NFL Shop gift cards to free SNICKERS and/or
SKITTLES. The grand prize package will include everything a fan would need to host the ultimate Super
Bowl party including a $2,000 Best Buy gift card, a $500 Visa gift card, $100 Party City gift card and a $75
NFL Shop gift card.
Details about both the SNICKERS and SKITTLES commercials will be announced in the coming weeks.
For more information about SNICKERS or SKITTLES visit their official Facebook pages
(www.facebook.com/snickers, www.facebook.com/skittles) or Twitter handles (@snickers, @skittles).
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars first roots as a
confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY
WAY bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of
creating a mutuality of benefits for all stakeholders this objective serves as the foundation of Mars, Incorporated today. Based
in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley,
Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a
difference for people and the planet through its performance.
Mars brands include: Petcare PEDIGREE, ROYAL CANIN, WHISKAS, BANFIELD Pet Hospital, CESAR,
SHEBA, DREAMIES and NUTRO; Chocolate M&MS, SNICKERS, DOVE, GALAXY, MARS, MILKY
WAY and TWIX; Wrigley DOUBLEMINT, EXTRA, ORBIT and 5 chewing gums, SKITTLES and
STARBURST candies, and ALTOIDS and LIFESAVERS mints. Food UNCLE BENS, DOLMIO, EBLY,
MASTERFOODS, SEEDS OF CHANGE and ROYCO; Drinks ALTERRA COFFEE ROASTERS, THE BRIGHT TEA
COMPANY, KLIX and FLAVIA; Symbioscience COCOAVIA and WISDOM PANEL.
For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars,
linkedin.com/company/mars.

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