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Mattel North Latin America

Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

MATTEL 50900

Barbie I Can Barbie I I Can be Racecar


1AD R4230
Be Can Be Driver

6 22900

Barbie I Can Barbie I OOP Ballerina


1AD R4304
Be Can Be Assortment (2)

2 49900
BRB GLAM
Barbie Fab BASIC
1AH Barbie FAB L9479
Estate FURNITURE
ASST

6 93900
BRB GLAM DOLL
Barbie Fab
1AH Barbie FAB L9483 & FURNITURE
Estate
ASST

6 49900

Barbie Fab BRB GLAM


1AE Barbie FAB R4205
Estate CONVERTIBLE

8 76900

Barbie Fab BRB PUPS GO


1AH Barbie FAB R9514
Pets POTTY

6 25900
BRB GIFT FOR
Barbie Fab
1AI Barbie FAB R4178 GIRL DOLL ASST
Core

6 31900

Barbie Fab BRB GLTZ DL


1AI Barbie FAB R4170
Core AST

3 84900

Barbie Fab H20 Design Studio


1AI Barbie FAB R4279
Feature Barbie

8 59900
Barbie Loves
Barbie Fab
1AI Barbie FAB R6599 Beauty Nail Play
Feature

2 42900
Barbie BARBIE MODERN
1AB Barbie Princess Princess R6390 PRINCESS
Core PARTY ASST

MATTEL 67900
Barbie
BRB MDRN FASH
1AB Barbie Princess Princess R4112
HORSE ASST
Core

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 1/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

MATTEL 25900
Barbie
Barbie Fairies BRB FRYTPA
1AT Fairies and N5684
And Mermaids OPP FAIRY AST
Mermaids

8 72900
Barbie
Barbie Una
Una Barbie MerGirl -
1AA Aventura de R6847
Aventura Merliah Doll
Sirenas
de Sirenas

3 22900
Barbie
Una BEACH BRB
1AE Barbie Beach R4199
Aventura (PINK)
de Sirenas

6 22900
Barbie
Una BEACH TERESA
1AE Barbie Beach R4201
Aventura
de Sirenas

4 96900

Baby So LM NEW BORN


1BK Little Mommy J6671
New TWINS ASST
Sweet As
Me LM SAM DOLL 26 82900
ASST
R6916 Swimsuit
1BK Little Mommy M5912 M5034 Boho
P6463 Hopscotch
P7729 Pink Princess
Sweet As
Me
30 82900
LM SWEET AS
1BK Little Mommy N6204 ME BATH DOLL

Sweet As
Me
LM GARDEN 31 82900
PARTY SAM AT
1BK Little Mommy M8093 M8095 Ladybug
N2471 Butterfly
Real M8100 Fairy
R6917 Flower
Loving
Baby 4 159900
LITTLE MOMMY
1BK Little Mommy B3395 STROLLER
GIFTSET
Real
Loving
Baby 18 188900
LITTLE MOMMY
1BK Little Mommy G8705 NAP N’ PLAY
CRIB GIFTSET
Polly Pop-
Up
Playsets 4 71900

PP GLAMPER
1BA Polly Pocket R2630
Polly
Waterplay
4 56900

PP ISLAND
1BA Polly Pocket R2588
ADVENTURE

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 2/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title
Polly
Waterplay
PP ISLAND 16 21900
ADVENTURE
DOLL ASST
1BA Polly Pocket R2589 R2590 Shani
R2591 Lila
Polly R2592 Lea
Fashion
Pets/Intl 16 22900
PET
PERFORMANCE
1BA Polly Pocket R2639 DOLL PKS ASST
R2640 Lea
Polly R2641 Crissy
R2642 Polly
Fashion
Pets/Intl 5 10900
PP SPARKLIN
PETS DUETS
1BA Polly Pocket P7289 R2643 Bunny/Owl
R2644 Elephant/Mouse
R2645 Seal/Pufferfish
Polly R2646 Pony/Bird
Water
World 6 35900
PP ISLAND
1BA Polly Pocket R4813 ADVENTURE
Polly VEH
Yummy
World
6 35900
PP PRTY PKT
1BA Polly Pocket T1206 VINYL BAG AST
T1207 Cherry Polly
Polly T1208 Blueberry Lila
T1209 Strawberry Shani
Yummy
World
4 56900

PP FASHION
1BA Polly Pocket P5044
DISPENSER

PP INTL PRETTY 11 35900


PACKS FASHION
Polly ASST
1BA Polly Pocket R9850
World R9851 Polly
R9852 Lila
T2773 Item #1 Fall
T2774 Item #2 Fall

PP INTL PRETTY MATTEL 21900


PACKS DOLL
Polly ASST
1BA Polly Pocket R9854
World R9855 Crissy
PP INTL KIOSK
R9856 Polly
T2775 Item #1 Fall
CDU
T2776 Item #2 Fall
Spring Wave 18 6900
R2649 Kitty
R2650 Chihuahua
R2651 Lamb
Polly R2652 Lion Cub
1BA Polly Pocket P7556
World R2653 Fawn
R2654 Terrier
Fashion R2655 Kangaroo
R2656 Swan
Dolls R2657 Seal
SPARKLE
R2658 Brown Bear
5 47900
R2659 Polar Bear
PRINCESS ASST
R2660 Bunny
Disney
1BC G7932 R4840 Cinderella
Princess R4841 Sleeping Beauty
R4842 Belle
Fashion R4843 Ariel
R4844 Snow White
Dolls R4845 Mulan
6 25900
OPP BALLET
ASST
Disney R4854 Cinderella
1BC R4853
Princess R4855
R4856
Sleeping Beauty
Belle
Fashion R4857
R4858
Ariel
Snow White
Dolls
MATTEL 72900

Disney ROYAL HORSE


1BC K6929
Princess ASST

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 3/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title
Small Dolls
FAVORITE
MOMENTS 6 25900
COLLECTIBLES
Disney AAST
1BC G7965
Princess R4876 Cinderella
R4877 Ariel
R4878 Belle
Small Dolls R4879 Sleeping Beauty
R4880 Snow White
R4881 Jasmine
12 33900
FAVORITE
Disney MOMENTS DOLL
1BC R9646 & HORSE ASST
Princess R9693 Cinderella
R9694 Sleeping Beauty
Small Dolls R9695 Snow White

FAVORITE MATTEL 42900


MOMENTS
Disney FURNITURE
1BC R4888
Princess SCENES ASST
R4889 Cinderella
Small Dolls R4890 Belle
R4891 Sleeping Beauty
FAVORITE
MATTEL 42900
MOMENTS
SPARKLE BAG
Disney
1BC G9107 ASST
Princess R4882 Cinderella
R4883 Belle
R4884 Ariel
R4885 Sleeping Beauty
R4886 Snow White
683 4900
HW ESS BSC
2AA Hot Wheels Kid Basic Cars C4982 WW BSC CAR
AST

MATTEL 31900
HW ESS BSC
2AA Hot Wheels Kid Basic Cars G2960 TRK ACES
MLTPK

MATTEL 13900

HW ESS BSC 3
2AA Hot Wheels Kid Basic Cars K5904
CAR PACK

48 23900

HW ESS BSC 5
2AA Hot Wheels Kid Basic Cars 1806
CAR PK ASST

12 15900

HW CS POWER
2AA Hot Wheels Kid Color Shifters R1171
CREATURES AST

3 31900
HW CS PWR
2AA Hot Wheels Kid Color Shifters R1196 CREATURES 2P
AT

3 48900
HW TT
2AA Hot Wheels Kid Trick Tracks T1500 EXPANSION
STUNT AST

14 41900

HW GRAVITY
2AA Hot Wheels Kid Tracks R6507
TRACK ASST

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 4/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

3 57900

HW INTL TRACK
2AA Hot Wheels Kid Tracks P2180
ASST

MATTEL 102600

HW STARTER
2AA Hot Wheels Kid Tracks N8499
SET

4 31900

HW CLASSIC
2AA Hot Wheels Kid HW Playsets R1706
PLAYSET ASST

MATTEL 94900

2AA Hot Wheels Kid HW Playsets H6963 HW CAR WASH

7 46900

MB TV HEROES
2AC Matchbox Basic Cars K9774
5PK ASST

MATTEL 11900
MB
2AC Matchbox Matchbox 68982 SKYBUSTERS
ASST

4 29900

MB LOW PRICE
2AC Matchbox Pop-up R0783
PLAYSETS

12 41900

MB LIGHTS AND
2AC Matchbox Trucks P3639
SOUNDS TRK

6 91000

RC TOY STORY
2AD Tyco Rc Toy Story Rc N9119
LITTLE RIDES

12 20900

CARS CHAR CAR


2BQ Cars Cars R1344
ASST W/EYES

21 49900
CARS
2BQ Cars Cars P0008 LIGHTYEAR
MS FIGURE
LAUNCHERS
ASST #1
- MS TURBO
TRANSFORM 24 20900
- MS ARMED-N-
LOADED
2BB Max Steel Max Steel - Spring
R3886
- MS RADIOACT
RESCUE MAX
- MS CY-SIGHT
MAX
- MS CY-DIVE
MAX

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 5/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title
MS FIGURE
ASST #2 15 36200
- MS CY-SUIT
MAX
2BB Max Steel Max Steel - Spring
R3887
- MSFIGURE
MS CY-ARMED
MAX #3
ASST
TOXIC
- MS THERMAL
CONTAIN
VISION MAX
MAX 10 41200
- MS ANDROID
UPLOAD
2BB Max Steel Max Steel - Spring
R3888
- MS ANTI TOXIC
MAX
- MS TURBO
SUIT MAX 8 57900
- MS NIGHT
HAWK
MS MAX
TURBO
2BB Max Steel Max Steel - Spring
R3700
HYDRO MAX

9 57900
MS SHADOW
2BB Max Steel Max Steel - Spring
R3885 BLADE
EXTROYER

11 57900

MS POWER
2BB Max Steel Max Steel - Spring
T4877
DRILL CYTRO

MATTEL 83900

MS SPY ATTACK
2BB Max Steel Max Steel - Spring
R3701
CYTRO

MATTEL 83900

MS SLUDGE
2BB Max Steel Max Steel - Spring
R3702
SHOT TOXZON

MATTEL 83900

MS CY-FLIGHT
2BB Max Steel Max Steel - Spring
R3703
MAX (SPANISH)

3 179900

RC MAX STEEL
2AD Tyco Rc Max Steel Rc M0670
ATV

MATTEL 47000

PR 5" ACTION
2BL Bandai Power Rangers
T3384
RPM
FIGURES

MATTEL 56300
PR 5" NEW
GUARDIAN
2BL Bandai Power Rangers
T3385
RPM
POWER
RANGERS

MATTEL 69000
PR 6.5" MIGHTY
2BL Bandai Power Rangers
T3386
RPM MORPH FIGURE
SERIES

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 6/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

MATTEL 86200
PR RACING
CYCLE
2BL Bandai Power Rangers
T3388
RPM
PERFORMANCE
WITH 5" FIGURE

12 41900
BEN10 AF ALIEN
2BL Bandai Ben 10 Alien Force
T3419 FIG 2-PACK. 2.5"
ASST

5 88900
BEN10 AF ALIEN
CREATION
2BL Bandai Ben 10 Alien Force
T3418
CHAMBER + 2-
FIG 2.5" ASST

15 40100
BEN10 AF 4"
ALIEN
2BL Bandai Ben 10 Alien Force
T3415
COLLECTION
ASST

10 67700
BEN10 AF 6" DNA
2BL Bandai Ben 10 Alien Force
T3416 ALIEN HEROES
ASST

8 99900

BEN10 AF ALIEN
2BL Bandai Ben 10 Alien Force
R3513
CREATURES

86 89900
BEN10 AF
2BL Bandai Ben 10 Alien Force
R3510 OMNITRIX
ILLUMINATOR

10 136000
BEN10 AF
2BL Bandai Ben 10 Alien Force
R3516 ULTIMATE
OMNITRIX

MATTEL 119900

BEN10 4"
2BL Bandai Ben 10 Alien Force
T2885
FIGURE 4-PACK

6 35900

UNO STACKO
2CA Uno Uno 42468
(SPANISH)

3 89900

UNO MOO
2CA Uno Uno N7793
(SPANISH)

MATTEL 30900
SCRBBL
2CB Scrabble Scrabble N1706 SCRAMBL TO GO
LAAM (SPANISH)

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 7/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

MATTEL 57900
MY FIRST
2CB Scrabble Scrabble M8284 SCRABBLE LAAM
(SPANISH)

MATTEL 20900
FUNK ORG
2DJ Radica Fun KeysFunkeys Series
L7289
1 SINGLES ASST
(SPANISH)

MATTEL 99900
Penguin Potty
Precious
3AM BABY GEAR T1283 Ring - Sounds
Planet
Only

2 159900
Precious Planet
Precious
3AM BABY GEAR R4814 Light Show
Planet
Monitor

2 212900

Precious Precious Planet


3AM BABY GEAR T1454
Planet Bouncer Restage

1 426900
Precious Planet
Precious
3AM BABY GEAR T1457 Space Saver
Planet
Swing

10 74900

Precious Precious Planet


3AM BABY GEAR N1680
Planet Froggy Potty

10 131900

Precious Precious Planet


3AM BABY GEAR N3429
Planet Whale of a Tub

4 159900
Ocean Wonders
Tub Restage -
Ocean
3AM BABY GEAR T2516 (BRU Exclusive) -
Wonders
NO PUERTO
RICO
1 479900
Ocean Wonders
Ocean Basic High Chair
3AM BABY GEAR T0624
Wonders Restage - NO
PUERTO RICO

4 266900

Infant Newborn to
3AM BABY GEAR P3334
Seats Toddler Rocker

MATTEL 399900
Private
Connections
3AM BABY GEAR Monitors M6163
Monitor 900 mhZ
w/ dual receiver

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 8/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

13 122900

Bath & Royal Stepstool


3AM BABY GEAR K7376
Training Potty

4 68900
Little LLL Musical Pull
FP NEWBORN
3AK Laugh & M4079 Down Puppy -
TOYS
Learn SPANISH

2 68900
Little LLL Sing Along
FP NEWBORN
3AK Laugh & M4078 Activity Book -
TOYS
Learn SPANISH

4 212900
Little LLL 2 in 1 Playful
FP NEWBORN
3AK Laugh & M4071 Puppy Gym -
TOYS
Learn SPANISH

MATTEL 239900
Little LLL Sweet
FP NEWBORN
3AK Laugh & M4072 Dreams Musical
TOYS
Learn Mobile - SPANISH

MATTEL 92900

FP NEWBORN Monkey Stroller


3AK Rainforest N2541
TOYS Toy

5 68900

FP NEWBORN Precious Toss 'n Play


3AK N8007
TOYS Planet Activity Friends

2 52900
Precious Planet
FP NEWBORN Precious
3AK R9680 On-the-Go Polar
TOYS Planet
Bear Blankie

4 84900

FP NEWBORN Precious Crib-to-Floor Lion


3AK N7321
TOYS Planet Mirror

4 159900
Precious Planet
FP NEWBORN Precious
3AK P5334 Kick 'n Play Piano
TOYS Planet
Restage

2 132900
Precious Planet
FP NEWBORN Precious
3AK T0216 2-in-1 Windup
TOYS Planet
Mobile

3 266900

FP NEWBORN Precious 2-in-1 Projection


3AK N8849
TOYS Planet Mobile

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 9/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Precious Planet 1- 4 212900


2-3 Gym
FP NEWBORN Precious (INTERNATIONAL
3AK P7977
TOYS Planet & TARGET
EXCLUSIVE) NO
WALMART
1 212900
Precious Planet
FP NEWBORN Precious
3AK P5333 Gym (WALMART
TOYS Planet
EXCLUSIVE)

2 63900

FP NEWBORN First Activity Shape


3AK N1072
TOYS Friends Sorter

2 99900

FP NEWBORN First 2-in-1 Musical


3AK M3185
TOYS Friends Turtle Gym

6 99900

FP NEWBORN First
3AK M5605 Play Quilt
TOYS Friends

MATTEL 99900

FP NEWBORN First
3AK M5606 Musical Mobile
TOYS Friends

2 99900
Ocean Wonders
FP NEWBORN Ocean
3AK P5600 Select-a-Show
TOYS Wonders
Restage

2 186900
Ocean Wonders
FP NEWBORN Ocean
3AK P7866 Gentle Wave
TOYS Wonders
Mobile
Gator/Fish
Assortment
Deluxe Rattle 2 20900
P6955 Precious
Assortment
FP NEWBORN Pegged Planet Silly
H9450 Alligator
3AK R4327
TOYS Program Clacker
Segment
P6957 Ocean
Caterpillar
Wonders
H9452 Fisher
Bluebird
Rattle Ball 19 20900
H9458 Musical
FP NEWBORN Pegged Zebra
3AK R6447
TOYS Program L0514 Giraffe
Rain Stick
Precious Planet
P6955 Alligator
Asst
Clacker 8 23900
N8848 PP Spill&'n
H9463 Crinkle
Spin Whale
Clack Butterfly
FP NEWBORN Pegged
3AK R6448 N9275 Nest 'n
P6958 Character
TOYS Program
Play Bath
Link Pack
Buddies
2 18900
Precious Planet
FP NEWBORN Pegged
3AK P6954 Polar Bear
TOYS Program
Teether

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 10/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title
Ocean Wonders
MATTEL 10900
Ring Teethers
Asst.
FP NEWBORN Pegged
3AK G6677 G6678 Boat Rattle
TOYS Program
w/ Teether;
G6679 Fish Rattle
w/ Teether
2 15900

FP NEWBORN Pegged
3AK M4385 Apple Teether
TOYS Program

4 31900

FP NEWBORN Pegged
3AK K7188 Keys
TOYS Program

MATTEL 31900

FP NEWBORN Pegged Farm Musical


3AK M4042
TOYS Program Mini-Mobile

MATTEL 31900

FP NEWBORN Pegged
3AK N2862 Peg Snap Beads
TOYS Program

6 31900

FP NEWBORN Pegged Character Link


3AK P6958
TOYS Program Pack Restage

5 36900

FP NEWBORN Pegged Soft Book - NO


3AK M4060
TOYS Program LANGUAGE

4 92900
Bop 'N Beats
Little
3AD FP INFANT M4455 Drum Set -
Super Star
SOUNDS ONLY

MATTEL 99900
Jammin' Band
Little
3AD FP INFANT M4456 Piano - SOUNDS
Super Star
ONLY

1 175900
2-in-1 Singing
Little
3AD FP INFANT P2744 Band Walker
Super Star
-SPANISH

MATTEL 99900
Stack 'n
3AD FP INFANT Surprise P8793 Block Storage
Blocks

3 79900

Go Baby 1-2-3 Musical


3AD FP INFANT R8639
Go Snail

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 11/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

MATTEL 92900

Go Baby Bat & Wobble


3AD FP INFANT M4046
Go Penguin

4 92900

Go Baby
3AD FP INFANT N1880 Pull & Pop Pelican
Go

4 99900

Go Baby
3AD FP INFANT P8792 Tap 'n Tunes Lion
Go

MATTEL 266900

Go Baby BOUNCE & SPIN


3AD FP INFANT K0317
Go ZEBRA

4 27900
Friendly Flip
Brilliant
3AD FP INFANT K9861 Phone - SOUNDS
Basics
ONLY

8 33900

Brilliant
3AD FP INFANT K7167 Baby's First Blocks
Basics

4 44900

Brilliant Nursery Rhyme


3AD FP INFANT P0119
Basics Keys - SPANISH

4 52900
Activity Sounds
Asst
Brilliant
3AD FP INFANT R7139 R7140 Choo-
Basics
Choo
R7141 House
2 90900
Musical Pop Up
Brilliant
3AD FP INFANT P2738 Bus - SPANISH
Basics
LANGUAGE

MATTEL 132900

Brilliant
3AD FP INFANT K6670 Walker-to-Wagon
Basics

MATTEL 159900

Brilliant Lights and


3AD FP INFANT R7871
Basics Sounds Table

12 159900
Little Builders Storage
FP
3AF People P8977 Wagon
PRESCHOOL
Builders

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 12/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

1 175900
Little
FP Racin' Ramps
3AF People L1343
PRESCHOOL Garage
Discovery Lil Movers Mid
Assortment -
SOUNDS ONLY
12 52900
VERSION -
Little REFRESH
FP
3AF People J0889 R6075 Dump
PRESCHOOL
Discovery Truck
R6076 Suv
J0892
Lil Firetruck
Movers Lead
M1281 Sail 'n MATTEL 79900
Assortment -
Little Float BoatONLY
SOUNDS
FP
3AF People J0893 J0894 School Bus
PRESCHOOL
Discovery J0895 Airplane
Vehicle/Figure
M1280 Tow 'n Pull
Assortment
Tractor
P7965 Girls Fairy 2 52900
Little Vehicle
FP People P7966 Boys
3AF L9075
PRESCHOOL Imaginatio Rescue Vehicle
n L9076 Eddie & His
Police Cruiser
L9077 Sarah Lynn 4 36900
& Her Scooter
FP SNOOPY
3AF Classics H9447
PRESCHOOL RESTAGE

2 49900

FP TAPPY THE
3AF Classics B0336
PRESCHOOL TURTLE

MATTEL 52900

FP MEDICAL KIT
3AF Classics N5045
PRESCHOOL RESTAGE

8 58900
Shake 'n Go
Animal Asst
FP
3AF Classics N5967 N5968 Elephant
PRESCHOOL
N5969 Bear
N5970 Ape
12 233900

MY FIRST
3AC FP GIRLS Girls L9502
DOLLHOUSE

MATTEL 31900
Lost Creatures Dlx
Asst
3AA FP BOYS Imaginext N6216
N6217 Snake
N6218 Scorpian

14 143900

Lost Creature
3AA FP BOYS Imaginext N6225
Playset

MATTEL 212900
Space Lead
3AA FP BOYS Imaginext P4237 INTERNATIONAL/
TRU ONLY

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 13/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title
Space Feature
MATTEL 63900
Asst.
R4570 Space Pod
3AA FP BOYS Imaginext R2740 P6460 Space
FeatureDeluxe
Space Spider
Vehicle
Asst.
R4035 DELUXE
6 31900
ALIEN (New)
P8082 Alien
3AA FP BOYS Imaginext P8081 P8083
Ekoskeleton
P8084 Moon
Deluxe Dragon
Rover
Asst
INTERNATIONAL 3 31900
R5515 DRAGON
/TRU ONLY
DELUXE
3AA FP BOYS Imaginext P6232 SERPENT (New)
P6233 Lion
Dragon
Dragon Feature
P6234 Gorilla
Asst
Dragon(2) 8 63900
R5513 DRAGON
BOAT (NEW)
3AA FP BOYS Imaginext P5924
P5925 On Feat
Six-Legged
Shake 'n Go
P5926
LicensedDragon
Feat Dragon- Veh
Assortment MATTEL 63900
SOUNDS ONLY
Shake & N8247
3AA FP BOYS M6389
Go Jokermobile
M6390 Batmobile
M6391 Racer
Superman 2 159900
M8125 Batcycle
Laugh & Rumble & Learn
3AD FP INFANT P7636
Learn Driver - SPANISH

4 63900

Laugh & Roll Along Asst.


3AD FP INFANT L8838
Learn SPANISH

Learning Book 4 52900


Asst.- SPANISH
Laugh & P2778 Counting
3AD FP INFANT P2777
Learn Farm Friends
P2779 Teddy's
Shapes & Colors
MATTEL 52900
Learning Camera
Laugh & - SPANISH
3AD FP INFANT R7151
Learn Spanish
Language

2 92900
Cookie Shape
Laugh &
3AD FP INFANT H8183 Surprise -
Learn
SPANISH

3 90900

Laugh & Say Please Tea


3AD FP INFANT P0123
Learn Set - SPANISH

5 94900

Laugh & Counting Friends


3AD FP INFANT P0112
Learn Phone

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 14/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

6 124900
LEARNING
Laugh & PUPPY -
3AD FP INFANT G7801
Learn SPANISH
LANGUAGE

MATTEL 188900
Laugh & Learn
Laugh & Learning Teddy -
3AD FP INFANT N3204
Learn SPANISH
LANGUAGE

MATTEL 239900
Laugh & Learn
Laugh & Busy Day
3AD FP INFANT N3159
Learn Learning Table -
SPANISH
Smart Cycle
4 132900
Software
Assortment -
3AE FP LEARNING Active Play P2160 SPANISH
LANGUAGE
P2161 Dino
P2162 Hot Wheels
2 249900
Digital Arts &
FP CREATIVE Digital Arts Crafts Studio -
3AB L7926
ACTIVITIES & Crafts SPANISH

MATTEL 150900
Tough Trike
3AH FP RIDE ONS Ride Ons M5727 Refresh - Barbie
Princess (4L)

3 199900

Grow With Me
3AH FP RIDE ONS Ride Ons P6831
Trike - Boy

8 281900
SOUNDS SO
SWEET TRIKE
3AH FP RIDE ONS Ride Ons B1479 BARBIE
VERSION
- SOUNDS ONLY
MATTEL 281900
Lights &
3AH FP RIDE ONS Ride Ons M7765 SoundsTrike -
Batman

MATTEL 281900

Lights & Sounds


3AH FP RIDE ONS Ride Ons N3198
Backyardigans

2 1888900
BARBIE WITH
SOUND SYSTEM
Large
POWER
3AO Advanced L7982 JEEP ( 2 people)
Vehicle/Engine
WHEELS
3L - 110
Asst (2) VOLT
VERSION
Spring Wave 1
T0782 Murdoch -
MATTEL 47900
3
Die Cast R9617 Hiro
THOMAS &
3B9 Engines & R8852 Patchwork - 5
FRIENDS
Vehicles Spring Wave 2
R9037 Henry - 4
R9039 Hiro -4
Spring Wave 3
R9036 Gordon - 4
R9617 Hiro
Patchwork -4

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 15/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Vehicle Asst.(4) MATTEL 31900


-SPANISH
BACKYARDIG P5659 Pablo
Adventure Clip
3BK Basics P5658
ANS P5660(6")
On's Uniqua
-
R8147 Tasha
SPANISH
R8148
GEN 2 Tyrone
- 9873
L6050 Mermaid 10 39900
Tasha
BACKYARDIG L6051 Astronaut
3BK Basics L1746
ANS Austin
L1747 Wizzard
Backyardigans
Pablo
Singers Asst.(4)
L1748 Master Pie- 2 57900
SPANISH
Maker Tyrone(7")
K9990 Astronaut
L1749 Uniqua the
BACKYARDIG
3BK Basics K9989 Pablo
Lady in(2)
Pink
ANS
K9991 Cowboy
Tyrone (1)
K9992 Snow-
Going Uniqua (1) MATTEL 68900
Backyardigans
BACKYARDIG
3BK Basics R0129 Cellphone -
ANS
SPANISH

MATTEL 115900

BACKYARDIG Sing 'n Strum


3BK Music L0691
ANS Guitar - SPANISH

Backyardigans
Plush Friends 8 39900
Asst.(5) - (8")
BACKYARDIG M5531 Pablo (3)
3BK Plush M5530
ANS M5532 Uniqua (3)
M5533 Tyrone (2)
N2469 Tasha (2)
Sweet
P1587 Dreams
Austin (2) MATTEL 86900
Asst. (10.5") -
SPANISH
BACKYARDIG
3BK Plush L8086 L8087 Pablo -
ANS
SPANISH
L8088Kits
Fix-It Uniqua -
Asst.
SPANISH
(3)
2 52900
P9851 FIX IT
HELICOPTER
3B1 HANDY MANNYRepair Shop
N8274 N9729 Fix-It Race
Car
Tool
N9730 Packs
Fix-ItAsst.
(3) - SPANISH
Speed Boat
Gen 2 - 9997, 2 57900
9663
HANDY Repair N1238 Squeeze &
3B1 R0137
MANNY Shop Felipe - 2
N1236 Pat &
Rusty - 2
N1237 Stretch & 3 68900
Dusty - 2
Kid Powered
Repair
3B1 HANDY MANNY T2839 Screwdriver -
Shop
SPANISH

MATTEL 68900
Mickey's Silly
3B2 MICKEY Basics P1408 Cellphone -
SPANISH

Talking Plush 5 86900


Asst. (3) -
SPANISH
3B2 MICKEY Plush N2461
N2462 Mickey
N2463 Minnie
N2464 Goofy

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 16/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

MATTEL 26900

3BF POOH Infant R1610 Rattle Rainstick

12 52900
Bumblin Bumpers
Gen 1 - 9993,
3BF POOH Infant N4505 9964
N4506 Pooh
N4507 Tigger
4 79900

3BF POOH Infant N8030 Shap Sorter

MATTEL 79900
Kiss 'n Cuddle
3BF POOH Plush T2828 Pooh (10") -
Sounds Only

Furry Fun Gabber MATTEL 57900


Asst. - SPANISH
SESAME GEN 1 - 9863
3BA Plush L6191
STREET L6192 Elmo
L6193 Cookie
Monster
MATTEL 86900
Classic Plush Asst
(4)
SESAME
3BA Plush N4667 N4668 Elmo (2)
STREET
N4669 Cookie (1)
N4671 Grover (1)
MATTEL 86900
Elmo Loves You
SESAME
3BA Plush L0651 Refresh -
STREET
SPANISH

6 155900

SESAME Potty Time Elmo


3BA Plush P5932
STREET (11") - SPANISH

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 17/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 18/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 19/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 20/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 21/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 22/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 23/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 24/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 25/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 26/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 27/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 28/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 29/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 30/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 31/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 32/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 33/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 34/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 35/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 36/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 37/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 38/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 39/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 40/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 41/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 42/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 43/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 44/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 45/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 46/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 47/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 48/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 49/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 50/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 51/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 52/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 53/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 54/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 55/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 56/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 57/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 58/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 59/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 60/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 61/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 62/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 63/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 64/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 65/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 66/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 67/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 68/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 69/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

Prices subject to change without prior notice


Mattel Propietary Confidential/Trade Secret Information - Restricted Access
Advertising information reflects current planning 70/71
2009 Mattel, Inc. All Rights Reserved
03/27/2010
Mattel North Latin America
Order of Presentation
Miami Pre-Toy Fair 2010

GRS GRS Name SKU English Name Picture DISPO PRECIO


Sub PUBLICO
Title

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03/27/2010