LARRY BARTELS

Pewaukee, WI 53072
262-212-5778 bartelsl@yahoo.com
SUMMARY OF QUALIFICATIONS

Award-winning sales management leader with a consistent, proven track record of achievement.
Demonstrated ability to quickly acquire new business and exceed sales performance expectations.
Unique knack for turning around underperforming sales territories within a short period of time.
Outstanding ability to generate new business from cold calling, networking and generating referrals.
Experience leading a sales team to maximize their potential, excel and exceed sales objectives.
Turned around an underperforming territory, boosting annual sales 300% over eight years ($420,000
to $1.3 million); market share from 1% to more than 20%; and profit margins from 25% to 38%.
Earned Salesperson of the Year and five times honored with New Product of the Year awards
Trained sales team members that earned Salesman of the Year honors.
Proficient with Microsoft Office and CRM.
AREAS OF EXPERTISE

New Business Development

Technical Knowledge
Problem Solving
Networking
Trade Shows/Seminars

Oral/Sales Presentations
Product Training
Client/Dealership Relations
Up-selling
Account Management
PROFESSIONAL EXPERIENCE

Contract Negotiations
Team Building
Sales Training
Turnaround Management
Generating Referrals

Wisconsin Hard Surface Cleaning & Restoration Pewaukee, WI

Jan. 2011-Present
Owner
Provide interior and exterior surface cleaning, restoration and painting services to homeowners and
businesses, including for walls, tile and outdoor decks.
Acquire new customers via cold calling, networking and generating referrals.
Educate independent contractor team in wood deck and siding restoration methods.
Achievements:
Increased revenue from $0 to $50,000 within the first 12 months, acquiring up to 70 of clients via
cold calls.
Boosted sales 300% since 2011, including acquiring clients such as Walmart, as well as leading
restaurants and athletic clubs.
Converted 75% of prospective customers into new clients.
Expanded service line offerings to include exterior wood restoration.
Generated up to 40% of new business from referrals.
Full-Time Family Caretaker
Cared for my father who was suffering from bone cancer.

Sept. 2009-Jan. 2011

LARRY BARTELS
Pewaukee, WI 53072
262-212-5778 bartelsl@yahoo.com
PROFESSIONAL EXPERIENCE (CONTINUED)
Akzo Nobel Coatings/Sikkens Wood Finishes Pontiac, MI
1992-Sept. 2009
Technical Account Manager, Wisconsin and Michigan (Jan. 2000-Sept. 2009)
Led a team of sales personnel and sold a variety of paints for this specialty chemical manufacturer.
Trained and educated sales team members on best practices of client acquisition and retention.
Determined new business development strategy for participation at trade shows and seminars.
Achievements:
Turned around an underperforming territory, boosting annual sales 300% over eight years ($420,000
to $1.3 million); market share from 1% to more than 20%; and profit margins from 25% to 38%.
Honored with three New Product of the Year awards and twice recognized as Runner Up for
Salesperson of the Year.
Increased dealer sales by an average of 12% within 12 months after implementing a contractor
incentive program.
Secure between 4 to 8 feet of new shelf space at dealer stores by achieving the highest selling SKU in
the division and best quality, one-coat product on the market (Cetol SRD).
Territory Account Manager, Missouri, Kansas, Oklahoma and Arkansas (Jan. 1996-Jan. 2000)
Built and grew relationships with dealers, architects, log home manufacturers, and specifiers.
Trained and educated dealers and contractors on products and features of specific products.
Motivated and led a team of sales personnel to maximize their potential and excel.
Achievements:
Earned Salesperson of the Year and Product of the Year honors in 1996, and achieved Product
of the Year and Runner Up as Salesperson of the Year recognition in 1998.
Trained team members that earned Salesman of the Year or Runner Up awards.
Turned around an underperforming territory, boosting sales from $250,000 to $600,000 annually.
Boosted dealer sales 25% after implementing an in-store POS Program that was so deemed so
successful it was later rolled out by the company nationwide.
Territory Account Manager, Ohio, Kentucky and Indiana (1992-Jan. 1996)
Began tenure managing territory across three states in the Great Lakes and Midwest.
EDUCATION
Bachelor of Fine Arts (BFA), Graphic Design & Architecture focus, University of Iowa
COMMUNITY INVOLVEMENT

Volunteer, Wounded Warriors, St. Jude Childrens Hospital, Habitat for Humanity, Special Olympics
and Operation Smile.