MELANIE M.

STANEK
612-804-7714
rmstanek@gmail.com
linkedin.com/in/melstanek
222 Second Street SE, Unit 501
Minneapolis, MN 55414

Global marketing communications professional with 20+ years of experience who can
lead complex teams to achieve measurable results
Managing through ambiguity, distilling data into simple messages and actions, and coaching
teammates to achieve goals from the customer perspective are my specialties.

Excellent communication, analytical and problem-solving skills

Ability to obtain executive buy in and lead cross-functional teams
Ability to plan and execute strategy while managing numerous tactical details
Strong project and staff management skills
Broad international communications experience and global perspective
Solid experience conducting qualitative and quantitative market research
Extensive experience using CRM software, social media platforms, QR and tracking codes,
Google Analytics, content management systems, marketing automation tools and online surveys
Strong understanding of hospital, VA, home health, consumer, patient and telehealth industries

EXPERIENCE
Global Director, Corporate and Marketing Communications (2010-Present)
Nonin Medical, Plymouth, MN
Develop and execute employee, public relations and marketing communications initiatives for global
medical monitoring company. Target audiences include sales reps, distributors, clinicians, hospital
telehealth customers, patients and consumers. Manage amazon.com and patient/consumer ecommerce
site. Manage leads through CRM system. Integrated campaigns include print, direct mail, press releases,
tradeshows, article placement, social media, websites, banner ads, videos, mobile and e-mail. Oversee
global branding, trademarking/product naming and product packaging design. Manage team of five.

Developed Nonins first thought-leadership and promotional campaign targeted to U.S. Durable
Medical Equipment providers. The campaign generated an average click-through rate of 1.89%
(CTR industry average is 0.1%), three industry articles, a Frost & Sullivan Product Quality Award,
more than 300 leads and eight new accounts in 16 months.
Relaunched consumer pulse oximeter fingertip ecommerce site and executed promotional
campaign resulting in average sales increase of $20K/month and improved margin.
Two-time Nonin Wins Executive Award Recipient for achieving nonin.com usability and brand
awareness site goals and saving more than $100K by converting literature to digital delivery.

Director, Regional Marketing Communications, International/US Sales Divisions (2005-2010)

St. Jude Medical, St. Paul, MN
Directed marketing communications to support medical device companys United States, European, AsiaPacific, Latin America and Japan sales and marketing teams, physician customers and patients.
Managed company branding, tradeshow, media, public relations, web, communications and strategy for
these regions. Managed remote team of 12 globally.

Helped develop and implement St. Jude Medicals first brand campaign, moving SJM from a 100Top CoreBrand Power Ranking score of 45 in 2007 to 28 in 2008 (first year of rebrand launch).
Developed the companys first tradeshow registration database, international distributor extranet,
and marketing digital asset management tool to support the brand.
Promoted from International Division senior marketing communications manager position.

Principal Marketing Communications Project Manager, Heart Failure Division (2003-2005)

Guidant Corporation (now Boston Scientific), Arden Hills, MN
Developed marketing communications to support global medical device maker. Worked cross functionally
to create product launch, sales training, tradeshow and competitive response materials for Guidants
cardiac rhythm management sales force, physician customers and patients.

2005 Guidant Corporation Presidents Award Recipient for most successful product launch in
CRM division history, resulting in three-point share gain, demand for product 46 percent higher
than plan and $14 million in incremental revenue during launch period.
Promoted from project manager position.

Electronic Channels Manager (2000-2003)

Lawson Software, St. Paul, MN
Managed intranet, internet and extranet strategies and content for global ERP system provider. Worked
with outside vendors on search engine, online directories and advertising placements. Managed and
produced lead-generating web seminars, case studies and white papers for customers and prospects.

2002 Lawson Software Corporate High Achiever Award for relaunching lawson.com and making it
the companys largest and most cost-effective lead-generating tool.
Promoted from internet marketing communications manager position.

Communications Manager, Health Care Division (1998-2000)

The St. Paul Companies (now Travelers), St. Paul, MN
Managed marketing communications, advertising and related budgets for the worlds largest medical
malpractice insurer. Target audiences included independent distributors, clinicians, physicians and
patients. Managed team of two communications specialists.

Two-time St. Paul Companies Chairmans Award Winner. Recognized for redeveloping divisions
internet and intranet sites and improving business development opportunities by rewriting and
redesigning clinician and physician industry news publications.
Promoted from senior communications specialist position.

Marketing Communications Manager (1996-1998)

Whole Person Associates/Pfeifer-Hamilton Publishers, Duluth, MN
Managed, wrote and edited direct-mail sales packages, catalogs, company presentation kits, book cover
copy, news releases, media pitch letters, internet and ad copy, tradeshow communications, brochures and
author bios for wellness-promotion publishing company and its consumer imprint.

1997 Publishers Marketing Association Benjamin Franklin Award Winner. Won first place for
"Your Friendly Pfeifer-Hamilton Representative direct-mail package.

Publications and Advertising Manager (1992-1996)

The College of St. Catherine, St. Paul, MN
Developed communications and advertising for student, donor, faculty and alumni constituents. Managed
team of four. Helped develop colleges first website.

Admissions Marketing Report Advertising Award Winner. Won second place in public relations
category for the College of St. Catherine-Minneapolis name-change campaign.
Promoted from senior writer/editor position.

EDUCATION
Bachelor of Arts Degree in Journalism/Mass Communication
University of Minnesota - Minneapolis