1

A
PROJECT REPORT
ON
CONSUMER PREFERENCES TOWARDS SAMSUNG MOBILE

SUBMITTED FOR THE PARTIAL FULLFILMENT OF THE DEGREE OF BACHELOR

OF BUSINESS ADMINISTRATION

TO

INVERTIS UNIVERSITY,BAREILLY (U.P.)

SESSION 2014-2015
SUPERVISOR:

SUBMITTED BY:

MR.VAIBHAV SHARMA

SAGAR SINGHAL

ASSISTANT PROFESSOR

BB 2012139

Certificate

TO WHOM IT MAY CONCERN

This is certify that Mr. SAGAR SINGHAL Student of BBA-V Sem.

In our institute has successfully completed his/her project work entitled CONSUMER
SATISFACTION TOWARDS SAMSUNG MOBILE
For the partial fulfillment of the degree of Bachelor of Adminstration for the session 201415.

Dr. RACHNA SAXENA

(HOD, BBA & b.Com Program)

MR.VAIBHAV SHARMA
(ASSISTANT PROFESSOR)

PREFACE

In order to get the practical insight of various business problems related

to the project. It is necessary to include this project into the management
course.
Keeping in view the above requirement the present CONSUMER
PREFERENCE TOWARDS SAMSUNG MOBILE is conducted to
collect the information regarding the market performance of industry.
For conducting the study the following instrument is used-

SAGAR SINGHAL
BBA V SEM

ACKNOWLEDGEMENT
An individual cannot do project of this scale. I take this opportunity to express my
acknowledgement and deep sense of gratitude to the individuals for rendering valuable assistance
and gratitude to me. Firstly, I would like to express my gratitude to our Project Guide,
MR. VAIBHAV SHARMA for providing me such an interesting topic for my university project
and their by supporting co-operating with me during my project. Their inputs have played a vital
role in success of this project.
For their generous support, constant direction and mentoring at all stages of training. I take this
opportunity to thank all dealers, customers who spared their precious time to provide me with
valuable inputs for project without which it would have not been possible. I firmly believe that
there is always a scope of improvement. I welcome any suggestions for further enriching the
quality of this report.

SAGAR SINGHAL
BBA V SEM

DECLARATION
I hereby declare that the project, which is going to be presented in this report, entitled
CONSUMER PREFERENCE TOWARDS SAMSUNG MOBILE is an authentic
record of my own work during VTH semester of BBA as a course of INVERTIS
UNIVERSITY BAREILLY.

The information which is given by me in this report is exclusively for the concerned
companies and the institute. It would not be submitted by me anywhere else.

SAGAR SINGHAL
BBA V SEM

INDEX

OBJECTIVE
METHODOLOGY
COMPANY PROFILE
LITERATURE REVIEW
DATA PRESENTATION AND DATA ANALYSIS
CONCLUSION
LIMITATION
RECOMMENDATION
BIBLIOGRAPHY
ANNEXURE

OBJECTIVE

To Analysis How The Brands Effects The Customer Purchasing Decision.

To Understand How The Factors Effect Consumer Purchase Decision.

Awareness and Demands Of Samsung Mobiles Created Among People.

METHODOLOGY

RESEARCH METHODOLOGY
Marketing Research is defined as a function that links the consumer, customer, and the
public to the marketer through information- information used to identify and define marketing
opportunities and problems; to generate, refine, and evaluate marketing actions; to monitor
marketing performance; and to improve understanding of the marketing process.
RESEARCH DESIGN
Managers need information in order to introduce products and services that can create
value in the mind of the customer. But the perception of the subjective one and what customer
values this year may be different from what they value next year. As such, the attributes that
create value cannot simply be deduced from common knowledge. Rather data must be collected
and analyzed. The goal of marketing research is to provide the facts and the direction that
managers need to make their more important marketing decisions.
The research design adopted by in this research for reaching down the most appropriate
conclusion is exploratory in nature. Exploratory research has the goal of formulating problems
more precisely, clarifying concepts, gathering explanations, gaining insights and forming
hypotheses. Exploratory research can be performed using a literature search, surveying certain
people about their experiences, focus groups and case studies. When surveying people,
exploratory research studies would not try to acquire a representative sample, but, rather seek to
interview those who are knowledgeable and who might be able to provide insights concerning
the relationship among variables. Exploratory research may develop hypothesis, but it does not
seek to test them. Exploratory research is characterized by its flexibility.

SAMPLE DESIGN:
TARGET POPULATION

The market survey is being conducted on the population of Bareilly covering areas like
Kamla Nagar, Sanjay palace, Sadar bazar, Bandhukatra etc. The respondents include individuals

10

like teenagers, adults comprising office goers, businessmen, housewives, villagers and senior
citizens.
SAMPLING METHOD
A Convenient sampling is used for sampling. The sampling frames consist of all the
customers having SAMSUNG MOBILE in the city. For the collection of primary data, a
questionnaire is made & respondents are asked to fill it.. The sample size is 50 .
DATA COLLECTION
Following were the methods used for the collection of data to complete the project:

1. Survey- Survey regarding the customers satisfaction of SAMSUNG MOBILE handsets in

Bareilly by questionnaire.
2.Personal Interview- Personal Interview with about to know the satisfaction level of customers
regarding mobile handsets, their perception about the brand shops.

3. Visiting the Brand shops and Customers- Personally interacting with customers and making
them aware of the various benefits provided by SAMSUNG MOBILE in comparison to the
market competitors. It also required trying to gain information about the problems (if any) faced
by the Customers and take necessary actions for their timely and adequate redresses.

This data includes the information gathered by personal interviews, observations and
field surveys. They are the original work of research or raw data without interpretation that
represent an official opinion or position. The mode of Primary data collection is questionnaire
being filled up by the Respondents.

11

COMPANY PROFILE

12

COMPANY PROFILE
SAMSUNG MOBILE GROUP
The only thing constant in this world is change. We are always fuelled by the desire to make a
difference, bring about the change for better. We dream about continuously enriching the mobile
Society, enabling them to live life to its fullest and bringing their dreams alive.
We are a multi-faceted management group that is engaged in establishing a lead in an emerging
business area, which is an outcome of the linkages and converging communication and
entertainment technologies.
We have a proven track record of over 30 years in building some of Asias most successful Joint
Venture Partnerships in collaboration with world leaders in cutting edge technologies Mobile
Phones, Mobile Retail, Onshore BPO, Mobile VAS, IT Systems Integration, Entertainment and
Retail Real Estate. With our base of strong intellectual capital, joint-venture expertise, global
connectivity, proven track record and benchmark in corporate governance, we have redefined the
scope of our operations and refocused our strategies to further strengthen our global positioning.
At SAMSUNG MOBILE , we use our intelligence and experience

to find new and different ways to invigorate the market and delight people by offering them
enduring value.

13

14

15

2.1.1:BOARD OF DIRECTORS
Mr. D.R. Mehta
Alumnus of the Royal Institute of Public Administration, London, and Alfred Sloan School of
Management, MIT, Boston.
Mr. Mahesh Prasad
Mr. K.N. Memani
Certified Chartered Accountant
Mr. K.L. Chugh

MANAGEMENT TEAM

16

Mr. DILIP MODI (Group President - Global COO)

MBA, Management School, Imperial College, London
DIVYA MODI (Global Director- Finance)
Mr. RL AHUJA (Finance Advisor)
Certified Chartered Accountant
Mr. VIVEK BALI (Group President- Global Brand & Marketing)
Group President- Global Brand & Marketing
Mr. A.V.K. MOHAN (Group President- Global HR)
Post Graduate, Tata Institute of Social Sciences, Mumbai
Mr. ASHOK GOYAL (Group President- Investor Relations)
Post Graduate in Business Management, Brunel University. Certified Chartered Accountant
Ms. PREETI MALHOTRA (Group President-Corporate Affairs)
Fellow Member of the Institute of Company Secretaries of India. LLB, Law Faculty, Delhi
University
Mr. S.K. JAIN (Group President Global General Counsel)
LLB - Kanpur University, Fellow Member of the Institute of Chartered Accountants of India,
Fellow Member of the Institute of Company Secretaries of India
Mr. SANJEEV SINGHAL (Group President PAS)
Certified Chartered Accountant & Company Secretary

SAMSUNG MOBILE PROFILE

17

SAMSUNG MOBILE Communications incorporated in 1995 operates cellular phone services in

the states of Punjab and Karnataka. The company offers post paid and prepaid connection under
which is offers spectrum of services such as Infotainment, Radio, Caller Songs, Entertainment,
SAMSUNG MOBILE

Emergency Service, Short Messaging Service, Dial in Service, GPRS,

Incoming Call Block, Call Management Service, Background Music, Contests, SAMSUNG
MOBILE Mail, BID For VIP Numbers and also SAMSUNG MOBILE TV.

SNAPSHOT

Date of Establishment

1995
312.101 ( USD in Millions )

Revenue
39153.24375 ( Rs. in Millions )
Market Cap

Corporate Address

A-30,Mohan Co-operative Industrial Estate, Mathura

Road

New

Delhi-110044,

New

Delhi

Bhupendra

Kumar

Modi

Management Details
Chairperson

MD

DilipModi

18

Directors - Ashish Dwivedi, BaldevHansraj Gupta,

Baldev Raj Gupta, Bhupendra Kumar Modi, Devendra
Raj

Mehta

Gupta,

HansaWijaysuriya,

KapishChander Jain, Kapish Jain, KrishanLalChugh ,

M

Prasanna,

Mahesh

Prasad,

Mysore

RangacharyaPrasanna, Prabahar N K Singam ,

Prabahar N K Singam, Prabhakr N K Singam,
PrasannaRangacharya

Mysore

SHansaWijayasuriya,
SridhirSariputtaHansaWijayasuriya, YusofAnnuar Bin
Yaacob , YusofAnnuarYaacob

Business Operation

Telecommunication - Service Provider

Background
SAMSUNG MOBILE Communications incorporated
in 1995, operates cellular phone services in the states
of Punjab and Karnataka. The company offers post
paid and prepaid connection under which is offers
spectrum of services such as Infotainment, Radio,
Caller Songs, Entertainment, SAMSUNG MOBILE
Emergency Service, Short Messaging Service, Dial in
Service,

GPRS,

Incoming

Call

Block,

Call

Management Service, Background Music, Cont

Financials

Total Income - Rs. 16434.37 Million ( year ending

Mar 2009)

19

Net Profit - Rs. -10152.24 Million

20

LITERATURE REVIEW

21

LITERATURE REVIEW
ORGANIZATIONAL HEIRARCHY

CEO
RM (Marketing)

RSM

RM

Area Sales Manager

(Finance)
Area

Business Manager
ISD
(In Shop Demonstrator)

TSM
(Territory Sales Manager)

RSO
(Retail Sales Officer)

SO (Sales Officer)
FOF (Field Officer of Sales)
Sales Executive

Milestones
1995-Company was incorporated as Modicom Network-private limited company to offer
Telecommunication services. Company set up 6 circles out which 3 received H-1 position
becoming the highest bidder for getting the license in Karnataka, Punjab and Rajasthan telecom
circles.

22

1996-Company entered into license agreements with DoT for operation of Cellular Mobile
Telephone Services in Punjab and Karnataka.
1997- Company commenced its commercial operations in May 1997 in Karnataka circle and
June 1997 in Punjab Circle.
1999- Company was successful in achieving 0.1 million subscriber base. The company was
converted into Deemed Public Limited and name was changed to Modicom Network. In the
same year the name was changed SAMSUNG MOBILE Communications.
2000-The Company was entitled to Revenue sharing regime of licensing instead of fixed license
fee regime.
2002- Company received ISP license.
2003- Company was successful in achieving 1 million subscriber base.
2004- Company migrated to Unified Access Services.
2006-Company touched the mark of 2 million subscriber base. Company applied to obtain ILD
and NLD Licenses. Company applied for Cellular Licence in 20 Circles
2008- Idea Cellular acquired 40% stakes in SAMSUNG MOBILE Communications.
Thus now SAMSUNG MOBILE

Communications has become Idea Cellular.

Future Plans

23

In future, SAMSUNG MOBILE

Communications plans to widen its services portfolio and

increase its presence in India.

KEY EXECUTIVE

S.No

Name

Designation

Ashish Dwivedi

Non Executive Director

Hansa Wijaysuriya

Non Executive Director

Mysore Rangacharya Prasanna

Non Executive Director

24
4

Yusof Annuar Yaacob

Non Executive Director

Baldev Raj Gupta

Independent Director

G P Gupta

Independent Director

Prabhakr N K Singam

Independent Director

COMPETITORS
Sales

Current

Market

52-Week

(Rs.Million)

Price

Cap.(Rs.Million)

High/Low

Bharti Airtel

356095.41

13.89

1204576.55

467/230

Rel. Commn

-2.94

0.00

346962.92

320/132

Idea Cellular

72.55

0.62

25.63

239435.74

85/47

Tata Communications 32180.40

330.20

2.93

19.17

94107.00

536/230

Tata Teleservice

24.35

1.88

16.33

46196.74

37/19

Company

Change (%)

P/E Ratio

317.20

-0.11

150866.60

168.10

118502.43

22103.90

25

GTL Infrastructure

3829.16

46.25

-0.86

0.00

44277.37

54/30

MTNL

44559.99

64.85

-1.74

0.00

40855.50

101/52

15804.77

56.75

-1.48

0.00

39153.24

83/50

SAMSUNG MOBILE
Comm

Hathway

Cable

&

3956.62

210.05

-1.29

0.00

30007.13

246/171

Tulip Telecom

16082.83

179.05

-0.94

9.25

25962.25

250/158

HFCL Infotel

2235.71

9.73

4.96

0.00

5957.29

11/5

Data

South.Online

394.78

23.50

-1.47

50.55

813.42

34/14

South.Online

394.78

23.50

-1.47

50.55

813.42

34/14

IOL Netcom

371.26

15.10

-0.98

0.00

413.22

40/15

17.80

-0.84

11.77

319.38

46/13

123.84

11.05

0.45

22.04

88.40

19/8

Esskay Telecom

149.64

3.27

0.00

10.48

65.40

3/3

Munoth Comm

5.64

6.28

4.84

14.68

60.60

8/2

Dhanus Technology 1172.69

HathwayBhawani
Cable

26

Integ. Digital Info

19.50

3.23

1.57

0.00

48.38

6/3

27

PRODUCT
Sales

Sales

Quantity

Value(Rs.Million)

03

5403.00

5.55

0.04

2013

03

5403.00

5.55

0.04

2013

03

0.00

0.00

0.00

2013

03

0.00

0.00

0.00

2013

03

0.00

0.00

0.00

Passbook Printers (Traded) 2013

03

0.00

0.00

0.00

Blue Tooth (Traded)

2013

03

0.00

0.00

0.00

Software

2013

03

0.00

0.00

0.00

Mobile Handsets (Traded) 2013

03

0.00

0.00

0.00

03

0.00

0.00

0.00

Product Name

Year

Month

Handset and Datacard

2013

Handset and Datacard

System

IT Peripherals and Spare

Parts (Traded)

Printers

Spare

Parts

Of

Handsets (Traded)

Mobile

2013

% of STO

28

PRODUCT
Product Name

Year

Month

Sales

Sales

Quantity

Value(Rs.Million)

% of STO

Handset and Datacard 2009

03

5403.00

5.55

0.04

Handset and Datacard 2009

03

5403.00

5.55

0.04

System

2009

03

0.00

0.00

0.00

2009

03

0.00

0.00

0.00

2009

03

0.00

0.00

0.00

2009

03

0.00

0.00

0.00

Blue Tooth (Traded)

2009

03

0.00

0.00

0.00

Software

2009

03

0.00

0.00

0.00

2009

03

0.00

0.00

0.00

IT

Peripherals

and

Spare Parts (Traded)

Printers

Passbook

Printers

(Traded)

Mobile
(Traded)

Handsets

29

Spare Parts Of Mobile

Handsets (Traded)

2009

03

0.00

0.00

0.00

DATA PRESENTATION AND DATA ANALYSIS

30

DATA PRESENTATION AND DATA ANALYSIS

(1) For how long you are using SAMSUNG MOBILE ?
By this question I want to know that, from how long the customer have been using the SAMSUNG
MOBILE.

DURATION OF USE

BELOW 1YRS

10

1-2YRS
20

2-3YRS
MORE THAN3YRS

10
10

INTERPRETATION:
Out of 50 Consumer , maximum number of Consumer are using mobile phone for 1year,and minimum
number of Consumer are using mobile phone for more then 3 years.

31
(2)Are you satisfied with the after sale services of Samsung Mobile?

satisfaction level of after sale services

10

yes
20

no
can not say

20

INTERPRETATION
Out of 50 Consumer maximum number of Consumer are satisfied with after sale services. This means
after sale services of SAMSUNG MOBILE are satisfactory.

32
(3) Are you satisfied with the prices in context to features available?

COMPARISION OF PRICES IN CONTEXT TO FEATURES

YES
NO
25

CAN NOT SAY

20

INTERPRETATION
Out of 50 Consumer , maximum number of Consumer are in favor of price w.r.t features available. So it
is clearly seen that price of mobile phones is also a motivational factor for customers.

33
(4)Are you satisfied with variety of sets available?

Satisfiction with availability of varity of mobile

10

yes
no
27

can not say

13

INTERPRETATION

Out of the response of 50 Consumer , it is clear that maximum number of Consumer are not happy with
the variety of

mobile phones available in the market. It means that SAMSUNG MOBILE

behind in this field till now.

is lacking

34

(5)Are you aware about new mobile sets available in market?

Awareness about new mobile's available

13

yes
no
can not say

37

INTERPRETATION

It is clearly shown that out of 50 Consumer , maximum number of Consumer are not aware about the
newly launched SAMSUNG MOBILE , . It implies customer awareness about new sets is very low. This
means they have to work on their promotional strategies.

35
(6) Will you suggest other to use SAMSUNG MOBILE ?

suggestion to others

10

yes
no
25

can not say

15

INTERPRETATION

Out of 50 Consumer , maximum number of Consumer seems ready for suggesting others to use
SAMSUNG MOBILE . This means Consumer are having positive attitude towards SAMSUNG MOBILE
.

36
(7) Have you faced any problem while using SAMSUNG MOBILE ?

problems faced while using spice mobile

yes
no

27

can not say

35

INTERPRETATION

Out of 50 Consumer , maximum number of Consumer do not face any problems and few of them faces
some technical problems. This shows that SAMSUNG MOBILE can be easily operated.

37

(8) Are you satisfied with the performance of SAMSUNG MOBILE on following parameter?

INTERPRETATION

battery back up
yes
no
can not say
features
yes
no
can not say

Out of 50 Consumer , maximum number of Consumer are satisfied with the SAMSUNG MOBILE . It
means they are having good performance.

38

39
(9)Which is the most influencing advertising media?

advertising media

T.V

10

Hoarding
20

newspaper
magazine
other (specify)

10
6

INTERPRETATION

Out of 50 Consumer , maximum number of SAMSUNG MOBILE

Consumer are influenced by the

television mode of advertisement media. So they have to work on other modes also.

40
(10)Would you like to switch to other mobiles in future?

change mobile

10
yes
no
25

can not say

15

INTERPRETATION

Out of 50 Consumer , maximum number of Consumer seems ready to continue with SAMSUNG
MOBILE , So we can say that the SAMSUNG MOBILE are up to the satisfactory level of customers.

41

CONCLUSION

42

CONCLUSION

SAMSUNG MOBILE mobile is the market leader in Bareilly city. There are a no. of
customers who have migrated from other mobiles such as Reliance, Micromax, LG and
intex. In case of Reliance, the customer does not find variety of handsets due to which, in
course of time, the customer finds it monotonous. And the battery backup and battery life
is short in Miramax and lava handsets. Where as in case of SAMSUNG MOBILE
mobile, customers can switch over to N number of handsets according to his choice.

In case of LG and Intex, again the problem is weak battery backup and it is very difficult
to understand the various functions of these mobile handsets.

In selecting a mobile handset, generally the customer has insufficient knowledge about
the features and newly launched handsets i.e. lack of awareness.

A customer generally goes for purchasing mobile hand set because of the following
reasons:

a). Customers assumes that by the help of mobile handsets they can easily talk to the people
related to them.
b). When the customers do not have a constant source of income then he goes for cheaper
mobile handsets e.g. Students.
c). When the customers do not stay at the same place, then they faces problem in staying
connected with other people, like-family, relatives etc.
d). Lack of awareness about the newly launched mobile phones. The customers do not know
that cheaper mobile handsets are available with maximum features.
f). According to need of the customers e.g. most of the customers go for durable mobile
handsets which are having strong body and good battery backup.
g).When customer does not want to involve in long term process e.g. waiting in queue to call
somebody.

43

The most preferred SAMSUNG MOBILE handset is QT-66 and its market price is Rs
5999.

Also in many cases customers are unaware of all the features, so when they try to use
them they usually face problems.

In case of analysis of Brand shops it was concluded through personal visits and the data collected
from questionnaire &telecalling that:

SAMSUNG MOBILE Mobile branding is good in more than half of the brand shops and
the remaining needs attention, such as big glow sign boards, banners and they require
more visibility and to match with the big brand image of SAMSUNG MOBILE Mobile,
where as in case of upkeep, it is excellent in most of the brand shops. They are clean and
personal hygiene is being maintained properly.

The generator back up is not present in most of the brand shops and if the generator is
present also, it does not work most of the time.

ACs are not present in most of the brand shops. Also due to shortage of electricity in
Bareilly they are generally switched off, if they are present also.

Basic amenities like water and lighting are also present in all the brand shops.

The staff of these brand shops is well educated and front end staff is knowledgeable about
the products of SAMSUNG MOBILE

Mobile and its services. They are good at

customer handling in most of the brand shops.

Leaving a few, all brand shop possess the required stock such as handsets, brochures,
banners etc.

According to the feedback taken from the customers through interacting, the overall
service offered to them there in the brand shop was quite good, but the customers insisted
that the brand shop needs more improvement as far as ambience and dcor is concerned.
Customers found the looks of the brand shop are quite ordinary and not matching to the
big brand image of SAMSUNG MOBILE Mobile.

44

Distributors at some brand shops are not satisfied with the returns they are getting by
investing in these brand shops.

Though on most of the occasions customer returned back from the brand shop satisfied
with resolution provided to them, but in some cases they felt being given incomplete
resolution regarding the rates of mobile handsets. That is unavoidable as those customers
were expecting unrealistic favors from SAMSUNG TAB .

45

LIMITATION

46

LIMITATIONS

Like any other study conducted, this study also has certain limitations such as

Unavailability of confidential data figures from the SAMSUNG MOBILE officials.

Introvert customers during interactions and in collecting feedbacks.
Time was a major limitation in conducting this study.
Limited number of customers to be contacted to get feedback.

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RECOMMENDATION

48

RECCOMENDATION
Following are the conclusions which are suggested after doing the comparative analysis of Postpaid & Pre-paid connections and Plans.

In case of SAMSUNG MOBILE mobile, cheaper phones should be introduced.

For high usage, SAMSUNG MOBILE mobile having high rates should include extra
features.

More promotional measures should be taken on the advertisements of SAMSUNG

MOBILE through media and canopies for SAMSUNG MOBILE mobile should be set up
at various places to make customers aware about the varieties of SAMSUNG MOBILE
available in the market.

Sales person should be instructed to provide the customers full and complete
information about the mobiles whenever they make sales to them.

Retail stores should be made available at places like main markets, malls etc.

Customers should be informed about the variety of sets available and their features so
that customers can make right choice as per their need.

Regular follow ups should be done to check out whether customer is facing any issues.

The data collected after visiting the 12 Brand shops was analyzed and the following
recommendations are suggested to improve the functioning & upkeep of these Brand shops.
Big glow sign boards, banners should be put up for more visibility and quality
standards should be set to match with the big brand image of SAMSUNG MOBILE
Proper generator back up should be provided in every brand shop.
ACs should be provided to these brand shops and it should be seen that they work
regularly.
SAMSUNG MOBILE mobile should maintain regular supply of brochures to the
brand shops so as to ensure the maximum availability of brochures there for the walk
in customers.

49

The brand shops require re-innovation in order to give a new, fresh and different look
to those SAMSUNG MOBILE outlets.
One Manpower at each Brand shop to be called Mobile Care Executive (MCE)
Proper Uniform/Training should be provided to these MCE

50

51

BIBLIOGRAPHYBIBLIOGRAPHY

www.3isite.com

www.telecominsight.com

www.myiris.com

www.findarticles.com

www.nortel.com

www.economictimes.com

www.SAMSUNG MOBILE .co

52

ANNEXURE

Q.NO.1.For how long you are using Samsung mobile?

(A)Below one year (B) 1-2 year (c) 2-3 Year (D) more than 3 Year
Q.NO.2.Are you satisfied with after sales service of Samsung mobile?
(A)Yes (B) no (c) Cantsay
Q.NO.3.Are you satisfied with the prices in context to features available?
(A) Yes
(b) no (C) Cantsay
Q.NO.4.Are you satisfied with variety of sets available?
(A) Yes
(B) no (C) Cantsay
Q.NO.5.Are you aware about new Samsung mobile sets available in market ?
(A)Yes (B)
no
Q.NO.6.Will you suggest others to use samsung mobile?
(A)Yes (B) no
(C) Cantsay
Q.NO.7.Have you faced any problem while using Samsung mobile?
(A) Yes
(B) no (C) Cantsay
Q.NO.8.Are satisfied with the performance of Samsung mobile on following parameters?
(1) Battery back up
(A)Yes (B) no (C)

cant say

Features
(A) Yes
(B) no (C) Cantsay
Q.NO.11.Which is the most influencing advertising media?
(A)TV (B) Hoardings (C) Newspaper(D)Magazines (E)Others
Q.NO.12.Would you like to switch to other mobile in feature?
(A) Yes
(B) no (C) Cantsay

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