M A T R A D E

BRAND PROMOTION GRANT

Norazly Basarian
Assistant Manager
BPG Unit

BRAND PROMOTION GRANT

Objectives:
To develop and promote in the international market,
brand names owned by Malaysian companies for
products and services originating from Malaysia.

GUIDELINES
Grant approved is based on the projected
spending over a 2 year time frame
Not more than 10% of total grant approved
should be spent on domestic branding
activities
Grant is given to one brand per company

FORMS OF GRANTS
SMEs
100% reimbursable grant of up to a maximum
of RM1 million per company per brand.

A combination of 100% and 50% reimbursable grants.

(Maximum grant of RM 2 million per company).

Non SMEs
50% reimbursable grant of up to a maximum of RM2
million per company per brand.

DEFINITION OF SME
Manufacturing Sector
Annual sales turnover less than RM25 million,
or full-time employees not more than 150 people.

Services Sector
Annual sales turnover less than RM5 million,
or full- time employees not more than 50 people.

ELIGIBILITY CRITERIAS
Company incorporated under Companies Act 1965.
At least 60% equity owned by Malaysians.
Company owns the brand i.e. registered owner of
the trademark.
For focus market, company must own the
trademark or at least have filed for the trademark
registration in one of the markets.
Annual sales turnover of not more than RM250
million. (based on latest financial report)
Growth in export sales over the last 3 years

ELIGIBILITY CRITERIAS
Product/services are already exported with at
least 20% of sales derived from export. For
companies that do not meet 20% export
condition, the application may be considered
based on:
Resources invested on branding and
companys commitment to the branding
programme
Promotion
programmes
and
activities
undertaken by company to promote brand

ELIGIBILITY CRITERIAS
Indication of market penetration and
consumer acceptance (e.g. share market)
both local and overseas
Trend in overall sales and export growth
Awards and recognitions received
Obtained international quality certifications
such as HACCP, ISO or Quality Improvement
Programme, GMP or approved the use of the
Malaysia Best Quality seal

ELIGIBLE EXPENSES FOR

REIMBURSEMENT
Brand Consultancy fees (not more than 10% of total
approved)
- Brand Strategy
- Brand Manual
Brand Development
- Logo Design and redesign
- Packaging Design & redesign
- IP matters (excluding renewal of trademark and
patent)
- Brand Training

ELIGIBLE EXPENSES FOR

REIMBURSEMENT
Brand Promotion
- CRM systems
- Advertising & Promotions (not more than
50% of total approved)
- Enhancement of brand website (maximum grant
RM50,000)
Brand Research
- Brand Audit
- Brand Tracking

GUIDELINES FOR APPLICATION

www.matrade.gov.my for more information

THANK YOU