SECTOR PUSHING FOR CORPORATE SOCIAL RESPONSIBILITY

As the festive season is nearing its end with Diwali and the winter season to commence
thereafter, it is crucial to understand the importance of health during the entire winter season
which must not be ignored at any cost. Fortunate segment of population which is able to beat
the cold waves in the country are able to take care of themselves; but India has a majority of
population which is unfortunate and looks for shelter, clothing and food to sustain the winter
season. Real estate sector is largely employment driven as being one of the major contributors
to generating job opportunities in the country. Also, there is employment generation from
bottom to top of the hierarchy. Hence, this sector plays a vital role during the winter season to
provide much needed relief and perks for its pillars and serves Corporate Social
Responsibility towards the nation.
Every year India reports maximum health ailments and loss of life cases during the winter
season. It is therefore most important for every corporate to fulfil their duties towards the
society by providing any and every means of assistance to its manpower through shelter,
food, clothing or others states Mr. Deepak Kapoor, President CREDAI-Western U.P. &
Director, Gulshan Homz. Gulshan Homz is a pretty prominent name in the realty sector of
NCRs corporate social responsibility which has always been doing its bit for the society
through different activities. Blood donation camp, distribution of blankets, free medical
camps, adopting a school, are a few activities that the company has undertaken. Adding to
view, Mr. Rupesh Gupta, Director, JM Housing says It is imperative to understand the value
of human life and accordingly provide them with benefits that are unavailable to them. Every
winters we undergo a series of health awareness campaigns along with several activities for
the labour to make sure that not only do they stay fit but are also able to perform at work with
utmost efficiency and effectiveness.
CSR in India has been gaining popularity as the presence of MNCs and corporates have
increased over the years. The culture of CSR is extremely popular in the western hemisphere
which has gradually gained prominence in India as well. An act of CSR does not only signify
the value of human life or society, but an act of respecting others and providing the
unfortunate with something of value. Real estate sector in India has taken up CSR as a
priority since it is heavily employment driven, avers Mr. Mukesh Khurana, MD, Rudra
Buildwell. Highlighting how real estate does its bit for the society, Mr. Amit Chaudhary, MD,
Rhythm Ccounty explains During the winter season, examples of most important deeds are
usually providing shelter, clothing, food and medical assistance in case of health. In this
sector during winters, developers offer clothing in form of blankets and warm clothes, food in
form of dry fruits and other eatables, shelter in form of temporary houses around the project
sites so as to reduce travel and provide cosy shelter. For medical aid, frequent doctor visits,
medical camps and health awareness camps are implemented.
Thus, as the winter season kicks in, developers in the sector become proactive to secure their
employees and the habitat, by performing various CSR activities. CSR has become an

integral part of modern day work culture in India. It shows a companys dedication and
devotion towards its employees and the society who is the real backbone for them. On the
other hand, because this sector caters to both; product and service industry, it becomes vital
that society is not ignored at any cost. Any good deed done for the society and its people
helps in direct brand building as well, which is most important for any company to perform in
the long run, concludes Mr. Rakesh Yadav, Chairman, Antriksh India.