Strategic Intervention and Coach Training

Strategic Intervention (also known as SI) is a project dedicated to extracting the most practical
and effective forms of strategic action and communication from a variety of disciplines:
Ericksonian therapy, strategic family therapy, Human Needs Psychology, organizational
psychology, neurolinguistics, psychology of influence, strategic studies, traditions of diplomacy
and negotiation, and others. Our aim? To develop an eminently practical method for taking
action in a strategic way to get things done so that human needs are fulfilled and elevated.
We believe numerous traditions of Strategic Intervention exist wherever human beings use
extraordinary skill to bring about positive personal and cultural change. Nelson Mandela and
Mahatma Ghandi are examples of masterful Strategic Interventionists that transcend the
particularities of religion, culture, institution, job description, or political philosophy (as a
Strategic Intervention should). What distinguishes SI from other strategic studies is the belief
that certain holistic solutions snap into place when more peoples needs are met, expressed,
and elevated. These solutions actually deliver more benefit for less effort.
Our tradition of Strategic Intervention (called Human Needs Psychology or HNP) originates with
the understanding of the power of meaning to shape all aspects of a human beings life. Both
Anthony Robbins and Cloe Madanes have been powerfully influenced by the great insights and
works of Victor Frankl and Milton Ericksons creative breakthroughs in human intervention.
We are also grounded in the work of the Gregory Bateson group at the Mental Research Institute,
which in the late 1950s originated the new paradigm of interactional and systemic studies,
which became a watershed in the development of disciplines such as game theory, cybernetics,
neurolinguistics, organizational psychology, management psychology, and dozens of other
systemic disciplines. Cloe Madanes, who has been associated with this project for four decades,
is now the senior member of this tradition. Cloe has recognized Anthony Robbins as one of its
most highly skilled thinkers and practitioners.
The goal of Strategic Intervention is to integrate the core insights of these traditions into a
method of practical strategic action. SI encompasses strategies that span from the belief systems
and emotional patterns within an individual, to individual relationships, to group dynamics, to
organizational and cultural interventions. A trained SI coach navigates these different arenas with
ease.
If coaches and consultants were knowledgeable in strategic intervention, theyd find their clients
taking more action on their advice, side-stepping interpersonal restrictions, and enjoying
breakthrough performance.

If business people were to implement SI, they would resolve individual and organizational and
cultural paradoxes that otherwise lead to internal conflict and blocked initiative.
If legislators and judges understood human and family dynamics outlined by SI, they would find
ways to pass judgements without disrupting essential structures of the family, and more children
would be supported in their upbringing without medication or institutionalization.
By distilling the most essential, practical, and effective principles and strategies from master
Strategic Interventionists whether these relate to matters of the individual, couple, family,
partnership, company, organization, or culture our mission is to make these principles more
active on a cultural level.
Anthony Robbins

For more than three decades, Anthony Robbins has served as an advisor to leaders around the
world.
A recognized authority on the psychology of leadership, negotiations, organizational turnaround
and peak performance, he has impacted the lives of more than 50 million people from over 100
nations.
One of the most sought-after speakers in the world, more than 3.5 million people from over 100
countries have attended Anthony Robbins live seminars or speaking engagements. Robbins has
spoken for such distinguished audiences as the British Parliament, Harvard Business School, and
the World Economic Forum.
Robbins was recognized by Accenture as one of the Top 50 Business Intellectuals in the World,
by American Express as one of the Top 6 Business Leaders in the World to coach their
entrepreneurial clients and by the Harvard Business School Press as one of the Top 200
Business Gurus.
Mr. Robbins is also credited with initiating the Life Coaching industry over three decades ago.
His bestselling books Unlimited Power and Unleash The Giant Within introduced a philosophy
of personal action that combined individual responsibility, emotional resourcefulness, and
strategic intelligence based on recent breakthroughs in linguistics, strategic studies, neuroscience
and peak performance.
Robbins unique experience of working with millions of people live and in person led him to
develop a series of principles and tools called Human Needs Psychology. It is in applying these
principles one-on-one that he is able to lead people to extraordinary results, even in the face of
dire challenges.

Robbins one-on-one intervention work with individuals from all walks of life, whether onstage
at seminars or in his private consultations, formed the template for modern one-on-one coaching
practices. Robbins audio recordings of these concepts, strategies, and exercises led to producing
the #1-selling audio coaching system of all time, which has transformed many millions of lives.
Since 2002, Anthony Robbins has partnered with renown teacher Cloe Madanes to form the
Robbins-Madanes Center for Strategic Intervention, which is dedicated innovating cutting-edge
strategic solutions to the most pervasive and difficult problems.
Cloe Madanes

Clo Madanes is a world-renowned innovator and teacher of family and brief therapy.
She was a direct student of intervention master Milton Erickson and was one of the originators of
the strategic approach.
She has authored seven books that are classics in the field and are taught in virtually every
graduate school in family therapy: Strategic Family Therapy; Behind the One-Way Mirror; Sex,
Love, and Violence; The Secret Meaning of Money; The Violence of Men; The Therapist as
Humanist, Social Activist, and Systemic Thinker; and Relationship Breakthrough.Cloe has
presented her work at professional conferences all over the world, and has given keynote
addresses for the most prestigious conferences in her field. She has won several awards for
distinguished contribution to psychology and has been featured in Newsweek, Vogue Magazine,
The Washington Post, and the Boston Globe. Her books have been translated to more than
twenty languages.Cloes strategic methods have created remarkably swift, effective, and lasting
solutions to the whole range of human challenges, from the problems of the very poor, to socalled chronic problems such as eating disorders and sexual abuse, to the challenges faced by
Senators, Fortune 500 CEOs, bestselling authors, and billionaires.
Since 2002, Cloe has worked side by side with Anthony Robbins developing the new field of
Strategic Intervention. This cross-disciplinary project combines their two legacies, distilling the
most swift, effective, and practical strategic intervention methods from a variety of fields.With
Anthony Robbins, Cloe co-founded the Council for the Human Rights of Children, co-sponsored
by the University of San Francisco, which applies the insights of Strategic Intervention for the
protection and healthy upbringing of at-risk children.
Mark Peysha

Mark is the CEO of the Robbins-Madanes Coach Training Program.

In 2002 Mark left his Harvard Ph.D. program for the chance to join Cloe and Tony at the
inception of the Robbins-Madanes Center. He has co-authored, produced, and directed well over

thirty intervention films for the Robbins-Madanes Center as well as numerous training programs,
including the Ultimate Relationship Program. He lives with Magali, his wife of 20 years, and
their 5 children.

Description: Training Modules

Each module consists of several parts:
a. Anthony Robbins live intervention film. These are documentary films of Anthony Robbinss
live one-on-one interventions with real people in a group setting. The films begin when one or
several people stand up to share a serious life challenge (getting a divorce, going bankrupt,
struggling with their health, dealing with family or parenting issues, coping with sex or
relationship problems, dealing with a tragedy or trauma) and ends an hour or more later when the
problem is resolved. Most films feature follow-up interviews with the participants one to five
years later, showing how the intervention has continued to impact their life. Narrated by Cloe
Madanes, these films reveal to you step by step what enables people to create dramatic,
permanent core changes in their lives, and how you can learn from these interventions to be able
to do them as well. This is the only training available that guides you in detail through
interventions from the inside.
b. Personal questionnaires, worksheets and exercises. Each film comes with a homework and
journal/questionnaire to strengthen your grasp of the concepts and experiences of the films.
Suggestions for exercises to help you internalize the concepts are also provided.
c. Live or recorded teleclass. Cloe Madanes and Mark Peysha take you through a one-hour
discussion of a major strategy from each film, as well as key information about how Strategic
Interventionists navigate different kinds of relationships and situations. These tele classes also
provide a valuable forum for discussion and questions and answers. Recordings and
transcriptions of the tele classes are provided to the participants.
d. Live Open Question sessions. In addition to the teleclasses, Cloe and Mark offer Open
Question sessions where they take any number of questions about your practice or even your
life. Participants often find while absorbing the material, that they derive benefits or make new
decisions in their personal as well as their professional life. In these Open Question sessions you
get direct access to Cloe Madanes mastery of problem-solving and human change.
e. Study Buddy & Coach Partner Training. Participants have the option of signing up for
telephone coaching with another participant. Study Buddies can review material, discuss films,
and are given exercises to do together. This is a series of extremely practical training materials
that will take you step-by-step through key moves of Strategic Intervention.
f. Suggested Reading. Suggested readings in the literature on therapy, coaching, negotiations,
and communication are provided.
g. Discussion community. RMT has a vibrant discussion community on its online forum.

h. Electives. For participants wishing for greater degrees of engagement or seeking answers to
specific questions and situations, the following electives are provided:
1. Coaching Business Marketing Mastery. This training contains core advice for setting up
your own coaching business, including branding, specialization, and advice for marketing
and client acquisition.
2. Ultimate Relationship Educators Kit. This kit was designed for pastors and counselors
wishing to give presentations on the Ultimate Relationship Program to live groups. This
kit contains step-by-step blueprints for creating a presentation and discussion based on
the films and principles of the Ultimate Relationship Program. The focus is on
preventing divorce and increasing marital happiness.
3. Workplace Intensives (in preparation). This training focuses on customizing the
principles of Strategic Intervention to different environments where you will be putting
your focus. We will have a special discussion on each of these types of environments and
situations: workplace (as a colleague), management (as a manager/owner), health care (as
a physician, specialist, or caregiver), Legal & consultation (e.g. for attorneys, financial
consultants, advisors, etc. ), Family and friends (increase your skill and helpfulness in
casual conversations), Therapy/child services (how to have a powerful impact as a
therapist or in relation to therapy and childcare-related environments.)
Introduction to Strategic Intervention
Strategic Intervention Mega Strategies

Having broken down hundreds of complex master-level interventions, weve been able to
identify what we call mega strategies. Mega strategies are the master moves the big block
changes that create 80% of the results in an intervention. Mega strategies are also actions that
you can practice one at a time. You can practice them in everyday life, introducing them one at a
time into conversations and gaining practice with them. Most importantly, mega strategies can be
communicated simply and deliver a disproportionate level of results. For example, one of the
most simple and self-evident of mega strategies is the Elevation Strategy, meaning your ability in
a conversation to bring someone to a higher level of positive intention. This can be done through
talking about a goal in an inspiring way, or it can be done simply by complimenting someone on
their strengths. Its an essential skill for any interventionist, and therefore its something we ask
our members to practice independently in various situations until they become skillful. As you
can imagine, being able to inspire someone is a basic but indispensable skill for any leader. For
us, it is just one of a number of mega strategies to be mastered.
INTRODUCTION TO STRATEGIC INTERVENTION (5 Modules)
Module 1: Identifying resources and overcoming helplessness

Mega Strategy: Expanding the Unit

Intervention: Lyndsey

Module 2: Finding meaning and purpose

Mega Strategy: Elevation Strategy

Intervention: Dana & Greg
Module 3: Identifying a strength and magnifying it to create real results

Mega Strategy: Finding the Spark

Intervention: Beverley
Module 4: Overcoming fears & breaking through to the life you really want

Topic: Understanding Life Stages

Intervention: Tahnee
Module 5: Laying Down Your Weapons

Mega Strategy: Creating a Permanent Bond

Intervention: Paul and Jenn

Mastery Units: Understanding Life Stages

One of the most important ways to understand someones needs (including your own) is to
understand the life stage they are working on. You may have two clients come in who express the
same desires, have the same goals, and are asking the same questions, but if one of them is a 23
year old single woman, and the other is a 55 year old grandfather, then your understanding and
approach need to be different. In our view, each of these life stages represents a juncture point
with 3 or 4 major goals to be accomplished. These are big achievement items that represent 80%
of the success of that life stage by creating a basis for the next stage of your life. For instance, if
youre in your late teens or early twenties, one of your major goals is to leave home in a good
way and start working towards a future. If someone comes to you for help as an interventionist,
and you understand the 3 or 4 major goals of the life stage they are in, you are in a great position
to orient them towards what they really want and need, and to help them make progress quickly.
For this reason, we have designed a series of modules into Mastery Units relating to life stages.
Our students not only solidify their own needs for their stage of life, and gain a more solid
understanding of the choices they have made in the past, but they are able to offer their own
clients new levels of insight and direction when it comes to their own vision of their life.

Specialized Mastery Units

The following Mastery units focus on achieving a specific result. In order to do so, one must
understand ones decisions, needs, priorities, values, and relationships, and make a concerted
effort to break through internal conflicts and external obstacles. Our focus here is on obtaining
the performance needed to make our goals a reality, even in the face of adversity.
Mastery Unit: LIFE PLANNING & REVISING

So many personal performance issues come from an internal incongruity a decision, identity,
relationship, or belief structure that contradicts or limits your greater intention for your life.
These are advanced core strategies for aligning yourself for maximum performance and
fulfillment. As Strategic Interventionists, we give each of these an interactive dimension so that
you find alignment not only within yourself, but in your key relationships as well.
Module 1: Revisiting & revising key decisions

Topic: Decisions, life direction & family structure

Intervention: Lise
Module 2: Breaking through a limiting identity

Topic: Overcoming family cultural limitations

Intervention: Sukey
Module 3: Overcoming an overwhelming crisis & managing emotions

Topic: Accessing strength & response to crisis

Intervention: Jim
Module 4: Reconfiguring your life values

Topic: Values Elicitation

Intervention: Jim 2
Mastery Unit: OVERCOMING INNER CONFLICTS

These are advanced strategies for overcoming internal conflicts and re-creating who you are.
These trainings focus on delivering weight loss and health. They can also be applied to any other
area of personal growth and repatterning of habits.
Module 1: Overcoming abuse, finding your core energy

Topic: Weight loss

Intervention: Shelia
Module 2: Overcoming internal conflict, creating determination, and
letting go

Topic: Weight loss

Intervention: Regina
Module 3: Resolving mother-daughter conflict

Topic: Weight loss

Intervention: Gulia
Mastery Unit: RESILIENCY IN CRISIS/OVERCOMING GRIEF

Everybody encounters crisis, difficulty, and loss at sometime in their life. These modules offer a
series of principles for overcoming loss and developing a new, compelling future. You will see
people who were in deep despair reclaiming their ability to heal, choose their lives, and create
new direction.
Module 1: Reconnecting with what youve lost

Topic: Overcoming grief

Intervention: Maggie
Module 2: Overcoming blame

Topic: Overcoming blame

Intervention: Gary
Module 3: Reclaiming your choices

Topic: Breaking through self-limiting emotions

Intervention: Carol 1
Module 4: Reclaiming your choices: family and children

Topic: Balancing choices & positions in families

Intervention: Carol 2
INTERVENTION INTENSIVE
Module 1: The Seven Master Steps

Topic: Intensive on executing the steps

Intervention: Mark Leadership Film
Module 2: Indirect Negotiation

Topic: Intensive on Indirect negotiations

Intervention: Asad & Bernie
Mastery Unit: LEAVING HOME

Module 1: The family life cycle and the challenge of leaving home
Topic: Understanding Life Stages: Leaving Home
Intervention: Scott
Mastery Unit: EARLY MARRIAGE

The early stages of committed relationship have a unique set of challenges. When this stage is
navigated successfully, it gives us the greatest joy but it can also be the source of the greatest

pain. The birth of the first child is statistically the most vulnerable point in a relationship. This
mastery unit will help you to understand the 3 biggest priorities for couples at this stage, and how
to advise anyone to adjust and succeed in making this transition to a mature relationship. This
unit includes powerful strategies for understanding and overcoming challenges in any form of a
partnership (i.e. business, friendships, or colleagues).
Module 1: Rekindling intimacy and passion

Life Stage: Understanding a Partners Changing Needs

Intervention: Arontza & Alan
Module 2: Overcoming Infidelity

Life Stage: Taking Responsibility for the Relationship

Intervention: Marcus & Belle
Mastery Unit: MID-MARRIAGE

How do you give a boost to a relationship that has suffered a betrayal or a loss of trust? How can
you quickly rebuild trust and mutual direction, even if your partner is not cooperating?
Module 1: Compassion and Forgiveness

Life Stage: Setting Aside the Past

Intervention: Jessica
Module 2: Transforming arguments into greater closeness

Life Stage: Creating Presence and Building Trust

Intervention: Sam & Daryl
Mastery Unit: SECOND MARRIAGES/TRIADS

How do you manage and shift a relationship that is overshadowed by a relationship with a third
person? If youve ever been in a relationship with a traumatic history preceding the relationship,
ex-issues, or challenges integrating children from a previous relationship into your family, this
mastery unit is very helpful.
Module 1: Accepting a Partners Loved Ones

Life Stage: Integrating Step Families

Intervention: Susanne & Ole
Module 2: Overcoming Wounds from the Past

Life Stage: Living in the Present Marriage

Intervention: Olivera & Marco
(Note this module has not been developed yet)

Mastery Unit: INCREASING MARITAL PASSION

This mastery unit will focus on marital passion and features a unique, exclusive one-day
workshop Tony Robbins gave to large audience of Marriage Educators. This is a unique
distillation of our relationship teachings delivered to people like you who want to transform
relationships. We will also delve into the core principles of igniting passion within a relationship.
This mastery unit contains our core teachings on interpersonal communication, including the
theory of double binds.
Module 1: Overcoming shyness

Topic: Exploring the Dark Side of Passion

Intervention: Justin & Ruthie
Module 2: Double Binds

Topic: Breaking through communication dead-ends

Intervention: Karen & Warren
Module 3: Core teachings of Relationship Education delivered by Anthony
Robbins

Topic: Relationship Principles

Intervention: Smart Marriages Workshop, parts 1 & 2
Module 4: The Older Couple

Topic: Increasing passion and presence

Intervention: Mike & Judy
Mastery Unit: SYSTEMIC THINKING & HIERARCHIES

In this mastery unit we encounter a new level of complex engagement with systemic group
dynamics. We have worked with individuals, couples, as well as third parties who influence
those relationships (such as ex-spouses, children, or parents). In this session well learn how to
work with a single person from a group (in these cases a teenager) and utilize that
communication to completely re-organize the social group to which they belong. In each of these
cases, a teen presented a problem which originated in relationships to their parents and several
other family members. By understanding the problem in a systemic fashion, Tony and Cloe were
able to give directives that restructured the social group. These strategies can be applied to any
situation where you seek to create change in someones family, peer, or work group.
Module 1: Understanding & correcting cross-hierarchical protection

Topic: Understanding teen communication

Intervention: Ocean 1 (individual)

Module 2: Understanding & correcting reactive communication patterns

Topic: Understanding teen intervention

Intervention: Ocean 2 (family)
Module 3: Understanding social group structure & reassigning roles

Topic: Family dynamics

Intervention: Mponda
Module 4: Reconfiguring a social group by shifting the priorities in one
member

Topic: Teen intervention

Intervention: Hannah

Final Requirement
Upon completion of the program, each participant must submit an audio or video recording of
their work featuring a coaching session and/or a strategic intervention. In lieu of an audio or
video, a transcript or an essay may be submitted.