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DR.ANJALI ALEKAR
(Professor)
ACKNOWLEDGEMENT
I would firstly like to thank the UNIVERSITY OF MUMBAI for giving
us the liberty of choosing such topic which will be benefited to us in
future. I would like to thanks the Principal of Sydenham College Dr.
ANNASAHEB KHEMNAR for giving me the opportunity to study in
this esteemed college and doing the course of Accountancy. I would
like to express my sincere gratitude and thanks to DR ANJALI
ALEKAR. who is my project guide, as he has been the guiding
light for this project and has also provided me with the best of my
knowledge, advice and encouragement which helped me in
successful completion of my project.
My special thanks to my parents and classmates who have also
supported and encouraged me, the success of this project to the
large extent is also dedicated to them.
I would also like to thank all those who have helped me and whom I
have forgotten to mention in this space.
SIGNATURE OF STUDENT:
CERTIFICATE
This is to certify that MR.PANKAJ DAFDA of M.comI(morning) 1st. semester (2015-2016) has successfully
completed the project on THE TATA MOTORS. under
the guidance of DR.ANJALI ALEKAR
Project guide:
Internal examiner:
External examiner:
DATE:
PLACE:
DECLARATION
Signature of student
PANKAJ DAFDA
Roll No. 7
Sr.no.
Contents
ACKNOWLEDGEMENT
CERTIFICATE
DECLARATION
INTRODUCTION
INDUSTRY ANALYSIS
COMPANY STUDY
ORGANISATION STRUCTURE
7
8
10
CONCLUSION
11
BIBLIOGRAPHY
TATA MOTORS
INTRODUCTION
A promise is promise and I kept my promise- this is the historical
statement which Mr. RATAN
TATA said when he launched his ambitious TATA NANO; the
peoples car in India on 23 rd march
2009. Tata has always given value products in the Indian Car
Market whether it is path breaking
recently launched TATA NANO or TATA INDICA (which created
great brand into the car industry
in the diesel segment).
Not only is the passenger car, even into the heavy vehicle
segment TATA is the only sole leader in
India.
TATA has created its brand value not only in India but even
outside India it has created its brand by
acquiring Jaguar-Land Rover, Corus Steel during 2007-08.
TATA has been named among top 10 brand companies by Fortune
Magazine in the year 2008. It has
got into top 100 companies in the survey of Standard & Poor
Modys research in the year 2008.
Being into most valued brand in world the consumer satisfaction
to its customers is very important
for TATAS and thus they are continuously working into this area
where their objective is to provide
best products with full value of the money of their customers.
The TATA INDICA VISTA has been one of those products you just
cannot ignore. While it got
media coverage around the world, the reactions, though mixed,
flowed easily. On the one hand there
has been pride in the Worlds mid size small car tag, as a great
achievement for Indian industry.
The Worlds mid size small Car tag has been well received with
the hope that a whole new
category of people can look to buy a car now.
a) Historical Background
b) Current Scenario
The growth of the Indian middle class along with the growth of the
economy over the past few years
has attracted global auto majors to the Indian market. Moreover,
India provides trained manpower at
competitive costs making India a favoured global manufacturing
hub. The attractiveness of the
Indian markets on one hand and the stagnation of the auto sector
in markets such as Europe, US and
Japan on the other have resulted in shifting of new capacities and
flow of capital to the Indian
automobile industry. According to the International Yearbook of
Industrial Statistics 2008 released
C.Industry Analysis
Even as recession-hit international automobile majors are
struggling to maintain sustainable sales figures,car
exports from India surged by a remarkable 57 per cent year-onyear in the recently-ended. Led by Hyundai
Motor India Ltd and Maruti Suzuki India Ltd, India-based car
makers shipped a record number of vehicles,
mainly to Europe. Exports grew to 331,539 cars from 211,112 a
year earlier. Exports had grown by a
comparatively meagre 8.9 per cent in the previous year (200708), according to figures released by the the
Society of Indian Automobile Manufacturers. The country's largest
exporter, Hyundai managed an export
growth rate of 63 per sent at 235,345 units, compared with
144,440 units in the year-ago period. Domestic
market leader Maruti Suzuki was a distant second, registering
32.58 per cent growth in overseas sales at
68,834 units. Maruti and Hyundai launched new models in the
past year, including Maruti's A-Star and
Hyundai's i20, targeted at the European market, which is cited as
one reason for the robust export numbers.
The weakness of the rupee, which fell more than 20 per cent
against the dollar in the just-ended fiscal year,
also helped by making Indian cars cheaper abroad. Export growth
was also robust in the two-wheeler
category, which registered 22.50 per cent rise at 1004,174 units
as against 819,713 units in the previous
financial year.However, with the global economy slowing, demand
from Europe may not hold up, analysts
month last year, while the exports totaled 21,406 units in March,
2009 against 17,600 units of
March, 2008. According to Arvind Saxena, senior vice- president Marketing and Sales, As we
have stated earlier, the industry is far from seeing a turnaround at
this moment. If we look at the
February and March 2009 sales combined and compare them to
2008 for the same period, then we
have registered a growth of 4.5 percent, whereas March 2009
sales over February 2009 have grown
by 16.7 percent. Maruti also claimed a sales record in March
2009 with its Alto model reporting its
highest ever monthly sales of 23,569 units, a jump of 20.98
percent over the corresponding period
last year. Honda has also reported strong numbers, thanks to the
overwhelming popularity of its New
City, which sold 6,040 units during March 2009. This is a
particularly remarkable feat, given the
difficult market conditions prevailing at the current time. Total
sales for the Japanese carmaker
during the month grew 32 percent with 7,368 units being sold in
March 2009 against 5,579 units
sold in February 2009. SIAM has projected that Indian passenger
car sales during 2009-10 would
grow around five percent, driven by demand from rural and semiurban markets. Commercial
vehicle sales are estimated to rise by as much as seven to 10
percent during the current fiscal, while
two-wheelers are expected to grow by five percent in 2009-10,
thanks to the growth in credit
availability. Growth in demand for passenger vehicles would,
according to SIAM, be driven by the
availability of several new small cars including the Tata Nano,
Maruti Ritz, Honda Jazz and VW
Polo. Other positives for the sector are the upcoming vehicle
repossession guidelines from the
Reserve Bank of India and falling interest rates.
2. COMPANY STUDY
4) Organization Structure
The Board: No separate office is maintained for the NonExecutive Chairman. Being the Group
Chairman, the Company does not reimburse expenses incurred by
the Non-Executive Chairman for
maintenance of a separate Chairmans office.
People development
People are our most important asset. We add value through result
driven training and we encourage
& reward excellence.
Consumer focus
We have superior understanding of consumer needs and develop
products to fulfill them better.
Teamwork
We work together on the principle of mutual trust and
transparency in a boundary less organization.
We are intellectually honest in advocating proposals, including
recognizing risks.
Innovation
Continuous innovation in products and processes is the basis of
our success.
Integrity
We are committed to the achievement of business success with
integrity. We are honest with
consumers, with business partners and with each
STRENGTH:
3) SWOT ANALYSIS
OPPURTUNITIES:
1. Indias huge geographic spread-This is one aspect where
the company is looking for and its
diversified range of cars suits very much this area of car or say
auto industry in country.
2. Easier finance schemes- The current fiscal stimulus and easy
loan will surely guide the
company to post good sales as the current trend shows the cars
sales has been boosted by
easy loan norms in the country.
3. Replacement of aging four wheelers-One of very important
reason where the car industry
and commercial vehicle can take advantage in coming days.
4. Increasing Road Development, Golden Quadrilateral-as
we all know the infrastructure
will surely boost the auto industry as it is directly related to the
this industry and the
government policy in spending the money ion infrastructure will
create good demand.
5. Increasing dispensable income of rural agri sector-Some
how this year the rural demand
was very enthusiastic than the urban market which drive the auto
industry so, the
development of rural infrastructure and condition will create
handsome demand from the
rural area.
6. Higher GDP growth-With standing tall during the slowdown
our economy has shown the
industry that demands will gain momentum in near future very
soon.
7. Increasing disposable income with the service sector-As
the consumers have money in
their hand definitely there will be demand from their side so, this
is also very good
opportunity for this sector.
8. Graduating from Two wheeler to Four wheeler-The dream
of NANO will boost demand
for four wheeler in the auto industry.
THREAT:
1. Indian is lacking in proper infrastructure this is slowing the pace
of growth of auto industry
2. Global crisis- this really hurts the Indian growing industry and
not only the auto but tyre
industry went for toss.
3. High competition from foreign players-As the giants like
GM, Audi, MERC etc are trying
to capture the high segment market it is one of the very effective
threat to the company.
WEAKNESS:
1.The current financial situation of its recently acquired firms like
Corus and Land
Rover-Jaguar is very big headache for the company and it
should be back to the track in
the near future.
Auto export
Auto companies
LIMITATIONS OF THE STUDY
Study is restricted to Allahabad and naini industrial areas only.
Continuous and reliable information was not available.
Some of the information was confidential so much information
was not
revealed.
The time span of the survey was short and hence only major
aspects were
considered.
Information provided by the respondent in terms of their fuel
usage and their
expense could not be very accurate.
Availability of the respondents amidst their busy schedule did
not permit
detailed study.
METHODOLOGY OF THE STUDY
Method of Analysis:
An analytical research was carried out to gain insight and proper
understanding of the
market. This was done through the questionnaire and personal
interaction with the
43
Research Instruments:
Primary Data:
FINDINGS
1) TATA MOTORS, is number three in passenger car market after marutisuzuki & hyundai.
7) CONCLUSION
The study was conducted to measure, THE CUSTOMER BEHAVIOR
in purchasing
INDICA VISTA. The study was conducted on 30 Customers. A
questionnaire was
designed to understand the market and create awareness about
TATA MOTORS.
Based on the questionnaire, data was collected and analyzed and
it was found that the
customers are willing to buy the Cars. However they are also
skeptic about it.
Suggestions are provided based on customer requirements and
market situation. An
earnest attempt has been made to make the study realistic and
suggestive, but it is not
claimed that the findings and suggestions in the report are
perfect.
9) BIBLIOGRAPHY
BOOKS:
KOTLER PHILIP AND ARMSTRONG, GARY MARKETING
MANAGEMENT
MARKETING RESEARCH by R Nandagopal & K Arul Rajan
MAGAZINES:
MONEY TODAY
BUSSINESS WORLD
OUTLOOK PROFIT
INDIA TODAY
WEBSITES:
Tatamotors.com
Yahoofinance.com
Valuereseacrhonline.com