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Using Social Media

Dave Harte
Birmingham City University
@daveharte
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the success of social media must be understood

partly in rela5on to the shrinking social
landscape
danah boyd its complicated

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Using Social Media

Why and what for?

Looking at plaForms (& analyIcs)

Blogging

Anything else you want to talk about

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LinkedIn:
Professional Network

Facebook:
mostly personal

Instagram:
images
15 second videos
Tumblr:
Blogging
Skype:
Talking to my wife
Twi@er:
Everything (where I
spend most of my Ime)

Vine:
6 second videos

WhatsApp:
Instead of SMS text
(and groups, and news)

Periscope:
Live streaming video

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What do I use social media for?

Telling the world about what I do and think.
Hearing about what others do and think.
GeZng to know people and talking to them.
Bringing people together.

Networking and community building

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Community Building
Bringing a group of people together around a single
topic.
Giving that group new informaIon as a route to
having them contribute their own knowledge.

Networking
Trying to get as many useful people to follow me as
possible
Building up (and then drawing upon) social capital

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NETWORKING

COMMUNITY

NETWORKING &
COMMUNITY

NETWORKING &
COMMUNITY

NETWORKING

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What do YOU use social media for?

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Networking and community building

acIons on Twi[er.

Being clear about who I am and what I do

Thinking about what I say
UIlising the aordances of the plaForm
Management informaIon and using analyIcs

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Background image

Clear picture of face

Biography with links. What

Im doing now and how to
nd out more
Link to my blog/
website

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Pinned tweet. Pinned to

the top of my prole page.

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TweeIng stu
menIon others.
Include image.

Its ne to say youre doing

well (but maybe not all the
Ime)

Its ne to be cynical (but

maybe not all the Ime)

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TweeIng stu
Using hashtags
(community)

Tagging others in images

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FavouriIng Liking stu

I need to remember this

I want you to know I like this
I think youre interesIng
Please follow me, pre[y please

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RetweeIng stu

I want others in my network to see this

I want you to know I have let my network see this
I think youre interesIng
Please follow me, pre[y please
I already follow you and think youre great. You
must never, ever unfollow me

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Lists community building/tracking

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Lists community building/tracking

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AnalyIcs

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AnalyIcs

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Impressions: number of Imes it was loaded into

a twi[er stream.

Engagement: they did something (clicked on a
link, on prole, favourited, replied, retweeted
expanded to show media content etc.)

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analyIcs.twi[er.com

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Some points about replies

If you start a tweet with @username, its a reply
will only be seen by the person you replied to
and people who are following both of you
but that doesnt make it private
@daveharte is brilliant
The wonderful @daveharte is amazing
.@daveharte is amazing

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Management plaForms

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Management plaForms

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Twi[er
Twi[er builds my network and oers routes
(through my weak Ies) to other networks.

My use is strategic.

I pay a[enIon to the potenIal in the plaForms
aordances and use analyIcs as a reecIve tool
to improve my performance on the plaForm.

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Facebook

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Community building on Facebook

facebook.com/bournvillenews

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Community building on Facebook

Proles You (visibility controlled)
Pages business or organisaIon (visible to all by default).
Can follow other pages, schedule posts. People
can post to the page (like a noIce board)
Groups Public
(Anyone can see the group, its members and posts)

Closed

(Anyone can nd the group, see who is in it but only members see
the posts)

Secret

(Only members can nd the group and see posts)

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Insights
facebook.com/bournvillenews

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Reach: number of people who have seen your

post in their news stream.

Engagement: they did something (liked,
commented, shared)

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Community building on Facebook

Pages

Act as a node for local community informaIon

and draw on local experIse (and eyewitness).
Build connecIons between ciIzens.

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Blogging

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Blog plaForms

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What is a blog?
A diary (web log)?
A website?
News?
Events?

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Why blog?
To tell the world about
yourself
To keep a community/
customers informed
To show o experIse
For anything you want,
on an ongoing basis.

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Why blog?
To tell the world about
yourself
To keep a community/
customers informed
To show o experIse
For anything you want,
on an ongoing basis.

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Why blog?
To tell the world about
yourself
To keep a community/
customers informed
To show o experIse
For anything you want,
on an ongoing basis.

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Words / images / video / sound

Since: 2008

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PlaPorm: Wordpress (self-hosted)

Was: Running / gardening / creaIve
industries
Now: mostly work
Topics:
Research in progress
Opinions on things
ReecIons on work things
Comments: managed
PosQng: Once a month-ish
Structure: Categories vs tags
Design: changes on a whim

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Food-o-meter- 5/10
Mouthfuls- 29
Health RaIng- 4/10
Price- 2
Pieces of hair- 0

neverseconds.blogspot.com

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130,567.39

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Blog plaForms

Wordpress.org

Wordpress.com

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Blogging as a
collaboraIve
plaForm

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socialmediaasculture.tumblr.com

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birmingham.tumblr.com

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Summary
Social Media:
Can expand your network and engage
communiIes.
Think about your strategic use of it.
Be a[enIve to how the plaForms work and what
creates engagement.
AnalyIcs ma[er.
Approach social media as space for collaboraIon
rather than disseminaIon.

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Thank you
Dave Harte
Birmingham City University
@daveharte