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Disclaimer
These slides serve as a supplement to an oral presentation (together, the Presentation) and are for
informational purposes only and should not be considered as the giving of any investment, financial, securities,
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Certain funds or accounts managed by Petra may have positions that provide them with an economic interest
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April 7, 2015, or such earlier dates specifically noted in the Presentation.
While the information contained herein has been prepared in good faith from sources believed to be reliable,
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Strictly Confidential
Co-founded by Managing Partners, Albert H. Yong and Chan H. Lee (investment style 60%
Benjamin Graham + 40% Charlie Munger)
Petra: 22.1% vs. KOSPI index: 3.4% (annualized return since inception in Sept 2009)
Many Korean companies with earnings power + strong balance sheet + growth potential
Strictly Confidential
25%
20%
Nexen
+18.1%
15%
Nexen Tire
Preferred
+12.4%
10%
Nexen Tire
+12.1%
5%
KOSPI
+1.5%
0%
-5%
-10%
4/21/14
Strictly Confidential
6/21/14
8/21/14
10/21/14
12/21/14
2/21/15
Petra Performance
Petra Korea Value Equity Strategy has continued to deliver a steady return for its investors
and substantially outperformed the Korean index (i.e., KOSPI)
1 Month
3 Months
6 Months
1 Year
Since Inception*
Petra Portfolio
3.0%
5.1%
0.1%
12.7%
197.6%
(%)
KOSPI Index
1.9%
0.3%
-4.0%
0.3%
20.1%
+/-
1.1%p
4.8%p
12.4%p
177.5%p
220
200
180
4.1%p
160
140
120
100
80
60
40
20
0
Petra Portfolio
KOSPI Index
-20
6/30
2010
2011
6/30
6/30
2012
6/30
6/30
2014
Strictly Confidential
9/30 12/31
2015
Table of Contents
I.
Korea Recap
II.
V.
Takeaway
Strictly Confidential
I.
Korea Recap
The Korean economy has achieved remarkable economic achievement in a short period of
time
Rapid Economic Growth
1940s
1950s
1960s
1970s
1980s
1990s
2000s
2010s
Strictly Confidential
Country Overview
Strictly Confidential
Strictly Confidential
Korean Education
Performance in Math, Science and Reading
Math
Science
Reading
(%)
100
Shanghai-China
613
580
570
90
Singapore
573
551
542
80
Korea
554
538
536
Japan
536
547
538
Germany
514
524
508
Australia
504
521
512
40
OECD average
494
501
496
30
Italy
485
494
490
20
Spain
484
496
488
10
United States
481
497
498
70
60
50
25-34
Israel
466
470
486
Uneducated
High School
Strictly Confidential
35-44
45-54
65-74
Elementary School
Undergraduate
10
55-64
75-84
85-
Middle School
Graduate School
11
II.
Cheap Valuation
Attractive Valuations
Country
Index
P/E*
P/B
Russia
RTSI
5.8
0.4
Korea
KOSPI
10.6
1.0
Brazil
IBOV
11.8
1.3
China
SHCOMP
12.7
2.1
Greece
ASE
13.4
0.8
Taiwan
TWSE
13.4
1.8
Germany
DAX
14.0
1.9
France
CAC 40
16.9
1.6
United States
S&P 500
17.7
2.9
India
SENSEX
17.7
3.1
Mexico
MEXBOL
19.0
2.8
Japan
NIKKEI 225
19.6
1.7
Philippines
PCOMP
20.0
2.9
Strictly Confidential
13
10.6x
1.0x
S&P 500
17.7x
2.9x
40%
65%
KOSPI Discount
P/B
Number of Companies
8x Earnings
137 billion
163
219 billion
375
45 billion
60
Strictly Confidential
14
There are still many publicly listed Korean companies which can be categorized as Net-Net
as defined by Benjamin Graham, the Father of Value Investing
(million Won)
Company
Net-Net Value
Tongyang
396,919
328,501
Dongil Industries
198,391
169,325
Woongjin Holdings
272,361
119,518
Mi Chang Oil
121,163
117,541
114,357
96,629
89,442
80,994
PS Tec
89,213
80,178
Dongbang Agro
97,797
74,488
Wooree E&L
71,221
69,506
187,579
67,595
104,738
64,012
Samhyun Steel
68,410
63,316
99,014
58,819
Taegu Broadcasting
69,074
55,979
81,825
50,612
.
.
.
.
.
.
.
.
.
Strictly Confidential
Market Cap
15
Difficult for international investors to invest in Korea for the following reasons:
Tough to analyze qualitative aspect of management teams due to language barrier and
cultural difference
Corporate governance
Capital allocation
Shareholder activism not yet widely embraced (at least not yet)
Strictly Confidential
16
Strictly Confidential
17
Hoarding Cash
Dividend Stingy
Dividend Yield
50%
45%
Country
Dividend Yield
44%
40%
Korea
1.3%
India
1.4%
Japan
1.4%
Philippines
1.9%
United States
1.9%
China
2.0%
France
2.9%
Taiwan
3.0%
Russia
4.3%
Brazil
4.8%
34%
35%
30%
25%
19%
20%
15%
11%
10%
5%
0%
Japan
Korea
Germany
United States
Source: Bloomberg
Strictly Confidential
18
Hyundai Motor won the bid to purchase real estate in Gangnam with a US$10 billion offer that
was triple the propertys appraisal value
Market Cap
US$30.2 billion
US$16.3 billion
Source: Bloomberg
Strictly Confidential
19
x 415,000
1.9%
11.1%
An increasing number of public companies are transforming into a holding company structure
by spinning off their business operations, which increases transparency and accountability
Despite the image problem caused by Korean chaebols, the corporate governance of small/
mid-cap Korean companies are much better with a simpler ownership structure
The Korean courts are finally cracking down on white-collar crimes by chaebol family insiders
and enforcing jail time
Strictly Confidential
20
improve, Korean companies are turning course to become more shareholder friendly
Samsung Electronics recently bought back shares worth $2 billion, its first since 2007;
Hyundai Motor increased its dividend payouts by more than 50% in 2014
Total dividends in 2014 (US$13 billion) by Korean public companies increased by 30%
from 2013
The Korean government recently adopted two key pieces of legislation (becoming effective
in the beginning of year 2016) that could be of great benefit to Korean shareholders
Strictly Confidential
21
The corporate governance and rule of law have improved significantly in Korea, creating a
more favorable environment for shareholder activism
National Pension Service, Koreas largest equity investor, has adopted its internal
guideline to become an active shareholder
Strictly Confidential
22
Industry
215,100 Won
EPS
Market Cap
11.8x
Sales (2014)
140,151 Won
EBIT (2014)
18,269 Won
P/E
BPS
P/B
Home Shopping
Dividend Yield
1.5x
3.5%
1) US$1,224 million
2) US$987 million
3) US$125 million
(Won)
350,000
290,000
230,000
170,000
110,000
50,000
12/30/10
6/30/11
12/31/11
6/30/12
12/31/12
Strictly Confidential
24
6/30/13
12/31/13
6/30/14
12/31/14
Investment Thesis
Strong
Operation
Cash
Attractive
Valuation
Strictly Confidential
The Company can benefit from growth opportunities in mobile and international
The Company holds excess cash equivalent to 60% of its market cap
The Company can deliver tremendous potential returns with capital allocation
improvements; in 2014, the Company increased dividends by 120% from 2013
The Company fell into undervalued territory in 2014 after the stock price dropped
steeply due to a series of bad news
The Company offers a high margin of safety as it boasts a strong balance sheet
with no debt
25
Company Overview
Has expanded distribution from cable TV to internet and mobile (domestic penetration > 95%)
3.5% 1.7%
18.5%
TV
55.1%
21.3%
Mobile
Valuation Matrix
Internet
Catalog
Other
Major shareholders
GS Holdings:
3.5x
EV/EBITDA
3.1x
P/E (2014)
11.8x
P/E (2015E)
11.5x
30.0%
JP Morgan Chase:
7.3%
Matthews International:
6.1%
5.2%
5.1%
P/B
Strictly Confidential
EV/EBIT
26
1.5x
Home shopping sector in Korea has grown 14% per year over the past 5 years
(%)
180
4.9
160
4.5
140
4.1
120
3.7
100
3.3
80
2.9
2010
2011
2012
2013
2014
Strictly Confidential
27
2015
Sales Trend
(trillion Won)
(billion Won)
3.6
180
Gross Sales (LHS)
3.2
160
2.8
140
2.4
120
2.0
100
1.6
80
1.2
60
0.8
40
0.4
20
0.0
-0.4
-20
1995
1998
2001
2004
Strictly Confidential
28
2007
2010
2013
8
8%
7
Home&
9%
18%
10%
NS
19%
10%
5
10%
Lotte
21%
19%
22%
19%
CJO
GS
22%
22%
22%
20%
23%
24%
22%
1
26%
24%
23%
2009
2010
2011
23%
22%
2012
2013
0
* Market share of TV channel gross sales
Source: GS Home Shopping
Strictly Confidential
Hyundai
23%
19%
3
9%
29
Equity
%
15.4%
Mobile Growth
(trillion Won)
2014
229.1/(20.9)
290.9/(29.2)
India
4%
35.0%
23.0/(2.0)
22.7/(2.4)
4%
19%
5%
Thailand
Catalog
25%
28.2%
412.0/13.6
553.2/41.4
6%
33%
China
5.4/(0.2)
8.2/(0.2)
21%
34%
Mobile
1%
9%
Vietnam
32%
TV
30%
40.0%
8.8/(1.5)
9.5/(1.9)
Indonesia
1
59%
15.0%
3.5/(9.4)
5.7/(10.2)
40.0%
3.9/(4.9)
60%
Turkey
Astro GS Shop
Malaysia
Internet
9%
8%
2
30.0%
Other
55%
2013
2014
58%
0
2009
Strictly Confidential
58%
60%
30
2010
2011
2012
Peer Comparison
(billion Won; million US$)
GS
(028150, KQ)
CJO
(035760, KQ)
Hyundai
(057050, KS)
HSN
(HSNI, NASDAQ)
1,347
1,316
1,534
3,540
Net Cash
869
(748)
788
(371)
EV
478
2,064
746
3,911
EBIT
137
234
145
285
EBITDA
154
537
153
342
Net Income
114
95
148
173
EV/EBIT
3.5x
8.8x
5.1x
13.7x
EV/EBITDA
3.1x
3.8x
4.9x
11.4x
11.8x
13.9x
10.4x
20.5x
Market Cap
P/E
Strictly Confidential
31
Financials
Income Statements
Sales
% Growth
Cost of Sales
% COGS/Sales
Gross Profit
% Margin
SG&A
% SG&A/Sales
Operating Income
% Margin
EBITDA
% Margin
Net Income
% Margin
Valuation
NOPAT
Multiple
Operation Value
Net Cash & Investments
Equity Value
(million Won)
2010
2011
2012
2013
2014
2015E
817,547
0.71%
171,213
20.94%
646,334
79.06%
536,966
65.68%
109,368
13.38%
120,593
14.75%
77,001
9.42%
921,613
12.73%
205,253
22.27%
716,360
77.73%
612,963
67.23%
96,729
10.50%
105,813
11.48%
202,370
21.96%
1,016,381
10.28%
197,827
19.46%
818,554
80.54%
683,496
67.25%
135,059
13.29%
144,976
14.26%
106,614
10.49%
1,049,118
3.22%
128,911
12.29%
920,208
87.71%
766,465
73.06%
153,743
14.65%
165,534
15.78%
122,041
11.63%
1,085,541
3.47%
139,047
12.81%
946,494
87.19%
809,175
74.54%
137,318
12.65%
153,521
14.14%
114,363
10.54%
1,234,800
13,75%
156,820
12.70%
1,077,980
87.30%
935,820
75.79%
142,160
11.51%
158,935
12.87%
117,400
9.51%
US$
113,100
12x
1,357,200
868,520
2,225,720
102,818
12x
1,233,818
789,564
2,023,382
Strictly Confidential
32
Valuation
1)
US$1,224 million
2) US$2,020
million
40% Discount
Operation
(1,350 billion
Won)
Common
Market Cap
Cash
(870 billion Won)
Market Cap
Intrinsic Value
Strictly Confidential
33
Industry
5,790 Won
EPS
Market Cap
10.3x
Sales (2014)
9,234 Won
EBIT (2014)
13 billion Won3)
565 Won
P/E
BPS
Chemical
P/B
Dividend Yield
0.6x
1.0%
1) US$108 million
2) US$169 million
3) US$12 million
(Won)
6,500
5,500
4,500
3,500
2,500
12/30/10
6/30/11
12/31/11
6/30/12
12/31/12
Strictly Confidential
35
6/30/13
12/31/13
6/30/14
12/31/14
Investment Thesis
Korea
Alcohol
Industrial
Non-Core
Assets
Attractive
Valuation
Strictly Confidential
Despite the recent slump of the chemical industry, the Company has maintained a
steady income thanks to its market dominant position in the oligopolistic industry
The Company owns the controlling equity stake of ENF Technology (a publicly traded
company), a manufacturer of process chemicals used in making semiconductors and
TFT-LCD displays
The value of the Companys real estate property is worth nearly 50% of the market cap
The Company can improve the shareholder value by selling off its real estate property
and returning cash to shareholders
The value of non-core assets is not properly reflected in the stock price of the
Company
36
Company Overview
Established in 1984, the Company engages in the manufacture of organic chemicals such as
synthetic ethanol, ethyl acetate and acetaldehyde used in cosmetics, refined alcohols,
beverages and medicines
Owns valuable non-core assets, including the controlling equity stake in ENF Technology
(24%) and real estate property in Korea and U.S.A.
Specialty Chemicals
Valuation Matrix
Strictly Confidential
37
EV/EBIT
6.3x
EV/EBITDA
4.0x
P/E (2014)
10.3x
P/E (2015E)
9.7x
P/B
0.6x
The Subsidiarys chemical products have a high switching cost for its customers
The Subsidiary is expected to benefit from the turnaround of semiconductor and display
manufacturers
Share Price Trend
Financial Summary
Share Price (3/25/2015)
Market Cap
EPS
P/E
BPS
P/B
(Won)
14,000 Won
15,000
13,000
728 Won
11,000
19.2x
9,000
7,815 Won
7,000
5,000
12/30/10
1.8x
Strictly Confidential
38
12/30/11
12/30/12
12/30/13
12/30/14
The Company owns real estate property worth at least 55 billion Won and generates a steady
income
The Companys real estate property also includes several mini-malls located in California,
USA owned by its overseas subsidiary, Soosan Corporation
Office Building in Gangnam
Mini-malls in California
Strictly Confidential
39
Financials
Income Statements
Sales
% Growth
Cost of Sales
% COGS/Sales
Gross Profit
% Margin
SG&A
% SG&A/Sales
Operating Income
% Margin
EBITDA
% Margin
Net Income
% Margin
Valuation
NOPAT
Multiple
Operation Value
Non-Operation Assets
Equity Value
(million Won)
2010
2011
2012
2013
2014
2015E
175,826
6.30%
148,450
84.43%
27,376
15.57%
13,035
7.41%
14,341
8.16%
19,512
11.10%
12,383
7.04%
202,298
15.06%
173,434
85.73%
28,864
14.27%
15,218
7.52%
13,647
6.75%
19,932
9.85%
9,922
4.90%
207,349
2.50%
186,366
89.88%
20,983
10.12%
14,114
6.81%
6,869
3.31%
13,431
6.48%
8,209
3.96%
194,292
-6.30%
174,396
89.76%
19,896
10.24%
13,401
6.90%
6,496
3.34%
13,797
7.10%
5,513
2.84%
186,291
-4.12%
160,600
86.21%
25,691
13.79%
12,765
6.85%
12,927
6.94%
20,208
10.85%
11,619
6.24%
191,302
2.69%
164,711
86.10%
26,591
13.90%
13,047
6.82%
13,544
7.08%
20,844
10.90%
12,279
6.42%
US$
9,477
10x
94,770
105,076
199,846
8,615
10x
86,155
95,524
181,678
Strictly Confidential
40
Valuation
1)
US$108 million
2) US$182
million
40% Discount
Operation
(95 billion Won)
ENF
Technology
(50 billion Won)
Common
Market Cap
119 billion
Won1)
(US$108 million)
Real Estate
Property
(55 billion Won)
Market Cap
Intrinsic Value
Strictly Confidential
41
V.
Takeaway
Takeaway
Despite the image problem caused by Korean chaebols, Korea has been going
through positive regulatory changes for improving corporate governance and
protecting minority shareholders
Capital allocation will also improve as Korean companies are turning course to
become more shareholder friendly; tax changes will trigger more dividend payout
The Korean stock market offers compelling value investing opportunities for
international investors because Korea discount is likely to get smaller
Strictly Confidential
43
Contact Us
Petra Capital Management
9F, 25 Eunhaeng-ro, Yeongdeungpo-gu
Seoul, Korea 150-871
Telephone: +82-2-3774-0986
Fax: +82-2-783-0079
Email: info@petracm.com
www.petracm.com
Important Notice
This material has been prepared by Petra Capital Management. This material is for distribution only under such circumstances as may be permitted by
applicable law. It has no regard to the specific investment objectives, financial situation or particular needs of any recipient. It is published solely for
informational purposes and is not to be construed as a solicitation or an offer to buy or sell any securities or related financial instruments. No
representation or warranty, either expressed or implied, is provided in relation to the accuracy, completeness or reliability of the information contained
herein, nor is it intended to be a complete statement or summary of the securities, markets or developments referred to in the materials. It should not be
regarded by recipients as a substitute for the exercise of their own judgment.
Any opinions expressed in this material are subject to change without notice and may differ or be contrary to opinions expressed by other business areas
or groups of Petra Capital Management as a result of using different assumptions and criteria. Petra Capital Management is under no obligation to update
or keep the current information contained herein. Petra Capital Management may, from time to time, as principal or agent, have positions in, underwrite,
buy or sell, make a market in or enter into derivatives transactions in relation to any financial instrument or other assets referred to in this material. Petra
Capital Management operates rules, policies and procedures, including the deployment of permanent and ad hoc arrangements/information barriers within
or between business groups or within or between single business areas within business groups, directed to ensuring that individual directors and
employees are not influenced by any conflicting interest or duty and that confidential and/or price sensitive information held by Petra Capital Management
is not improperly disclosed or otherwise inappropriately made available to any other client(s). Neither Petra Capital Management nor any of its affiliates,
directors, employees or agents accepts any liability for any loss or damage arising out of the use of all or any part of this material.
2015 Petra Capital Management. All rights reserved. Petra Capital Management specifically prohibits the redistribution of this material and accepts no
liability whatsoever for the actions of third parties in this respect.
Strictly Confidential