SPONSORSHIP PROPOSAL

The largest student-run

entrepreneurship
conference in the UK
28th February 2016

Prince Andrew visits

LSE Entrepreneurs and
discusses LSE Sparks
25th October 2010

TABLE OF CONTENTS
03....... Introduction to LSE Sparks
04....... Sponsorship
04............. Benefits
05............. Packages
08............. Previous Sponsors
09....... Past Speakers
10....... Feedback
11....... Contacts

LSE Sparks

INTRODUCTION

03

We would like to invite you to be one of our exclusive sponsors

for our conference to be held on Sunday 28th February 2016 at the
London School of Economics.
Since its inception in 2010, Sparks has emerged as the largest and most
prestigious student-run entrepreneurship conference in the UK. We have hosted
over 50 world business leaders, co-founders, and CEOs to provide lectures,
lead workshops and directly network with over 650 entrepreneurial students
each year.
Sparks is hosted by the LSESU Entrepreneurs Society, one of the most active
societies at the London School of Economics. We offer significant rewards to
our sponsors by leveraging our extensive student network including more than
1200 members, a 4000+ active mailing list, and a strong social media presence,
with over 5000 active followers on Facebook and Twitter, many of whom attend
weekly events.
We want our sponsors to be a part of this by providing them with unrivalled
exposure to the brightest minds of our generation at one targeted event. At
Sparks, we offer the opportunity to increase your brand awareness, your
recruitment drive and your network within the undergraduate student market.

SPONSORSHIP

BENEFITS

LSE SU Entrepreneurs
won the 2011-12 gold
award for best contribution
to the LSE community

04

We are already recognised as one of the most successful conferences at the London
School of Economics. This year, we are seeking to enhance the profile, media attention and
reputation of Sparks even further. This translates into online marketing campaigns, events
and competitions both on and off campus. Through an established campus presence, we
offer our sponsors a comprehensive range of pre-marketing mediums to convey brand
image and engage with students.

A BROAD REACH
Our focus on creativity and entrepreneurship rather than an industry sector means we
have the broadest reach across London universities.
We can boast undergraduate, postgraduate and doctoral attendees, as well as alumni
and academics - because a desire to be an entrepreneur is not aligned with a single
academic discipline.

RECOGNITION ON CAMPUS
Whilst maintaining the concentration of LSE students, each year we host the conference
to selected students from the leading global universities. Our sponsors can offer such
students a first-hand insight into the values, culture and opportunities within their firms.
We also offer sponsor branding to LSESU Entrepreneur mailing list, weekly events and
programmes, and opportunity to host networking session as partner during evening.

ACCESS TO TALENTED PEOPLE

Each year we attract over 400 undergraduate and postgraduate students to attend the
conference. This encompasses innovators, thought leaders and enterprising individuals
interested in making an impact through their future careers. Our sponsors have a unique
opportunity to directly market themselves and interact with this receptive audience.

SIGNIFICANT RETURN ON INVESTMENT

We understand that our sponsors have specific objectives. Whether it be increasing
campus recognition, recruiting or branding; we offer a bespoke and tailored approach to
fulfilling your aims. In its sixth year, Sparks has significant experience in managing a large
budget, emphasising value when spending sponsorship funds, and ensuring long term
returns for our sponsors.

SPONSORSHIP

SPONSORSHIP PACKAGES
Premier Partner 2,000 investment
Two Exclusive Benefactors Only

IN ADDITION TO ALL GOLD SPONSORSHIP BENEFITS:

Additional sponsor branding to all LSE Entrepreneurs weekly events and programmes
(weekly reach of up to 250 students)
Spotlight time during the conference with the opportunity to address 400+ delegates
on stage directly and deliver keynote
Opportunity to hold exclusive workshop to selected delegates
Opportunity to host networking session as exclusive partner of the evening
Website homepage feature, conference booklet cover page feature, 2 page spread in
sponsorship brochure and headline signage banner at venue
Categorised as headline sponsor on all branding mediums
Complimentary tickets to staff at front reserved seating
Significant press and editorial coverage including LSE Pulse Radio and The Beaver

Gold Sponsor 1,000 investment

ONLINE MARKETING
Featured branding on website homepage, detailed profile page and description
Profile on all social networking sites (over 5000 members) and link to website on all
pages
Branding of sponsor to LSE Entrepreneurs mailing list, 4000+ reach

PRE EVENT MARKETING

Branding featured on all pre-event marketing materials at the LSE including posters,
banners, stall displays and banners
Branding featured on external marketing to universities across the UK
Branding featured on conference event tickets

EVENT MARKETING
Branding on event backdrop during conference
Opportunity to host a lunch or coffee break networking event as exclusive company
Advertisement in conference booklet
Projection of brand logo on media devices during intermissions
Permission to send staff to all networking sessions
Limited number of complimentary tickets for staff
Branding featured on delegate lanyards
Option to exhibit stall for both days of the event
1 page account of sponsorship role in brochure
Marketing materials in delegate packs
Recognition of sponsor on stage
Branding on all posters and banners during the event

POST-EVENT MARKETING

05

Press release written and showcased on the Sparks website and media outlets

SPONSORSHIP

SPONSORSHIP PACKAGES
Silver Sponsor 500 investment
ONLINE MARKETING
Branding on website homepage, detailed profile page and description
Detailed profile on all social networking sites (over 5000 members) and link to website
on all pages

PRE EVENT MARKETING

Branding featured on all pre-event marketing materials at the LSE including posters,
banners, radio and stall displays during events and competitions
Branding featured on conference event tickets
Branding featured on external marketing to universities across the UK

EVENT MARKETING
Branding featured on delegate lanyards
Option to exhibit stall for one day of the event
1/2 page account of sponsorship role in brochure
Marketing materials in delegate packs
Recognition of sponsor on stage
Branding on all posters and banners during the event

Bronze Sponsor 250 investment

ONLINE MARKETING
Branding on website homepage, detailed profile page and description
Detailed profile on all social networking avenues (over 5000 members) and link to
website on all pages

PRE EVENT MARKETING

Branding featured on all pre-event marketing materials at the LSE including posters,
banners, radio and stall displays during events and competitions

EVENT MARKETING
Limited marketing materials in delegate packs
Recognition of sponsor on stage
Branding on all posters and banners during the event

06

SPONSORSHIP PACKAGES
BRONZE
250

SILVER
500

GOLD
1000

PLATINUM
2000
Homepage
feature

Featured branding on website, detailed profile page and

description
Branding featured on all pre-event marketing materials at the LSE
including posters, banners, radio and stall displays during events
and competitions
Detailed profile on all social networking avenues (over 5000
members) and link to website on all pages
Marketing materials in delegate packs

Limited

Recognition of sponsor on stage

Branding featured on external marketing to universities across
the UK
Option to exhibit stall for event
Cover page
feature

Conference booklet feature

Branding featured on conference event tickets
Branding featured on delegate name tags
Detailed account of sponsorship role in sponsorship brochure

page

1 page

Branding of sponsor to LSE Entrepreneurs mailing list, 4000+

reach
Projection of brand logo on media devices during intermissions
Branding on event backdrop during conference
Permission to send staff to all networking sessions
Complimentary tickets to event for staff on front reserved seating
Press release written and showcased on the Sparks website and
media outlets
Opportunity to host a lunch or coffee break networking event as
exclusive company
Free sponsor branding to all LSE Entrepreneurs weekly events
and programmes
Signage banner displayed prominently in the main area at the
conference
Spotlight time during the conference with opportunity to address
400+ delegates on stage directly and deliver keynote
Opportunity to hold exclusive workshop to delegates
Opportunity to host networking session as partner during evening

07

Limited

2 page
spread

SPONSORSHIP

PREVIOUS
SPONSORS & PARTNERS

08

PREVIOUS SPONSORS INCLUDE

PAST SPEAKERS
Steven Smith, Founder of Poundland
With the dream to renovate the consumer goods industry, Steven Smith started
out with just a market stall. Since then, he has built the largest single-price
general merchandise retailer in Europe, widely known as Poundland. His
ambition to turnover 10 million pounds annually was quickly reached and
exceeded, with over 78% of the population having visited his store. Steve Smith
eventually sold the company in 2001, with the company moving from success
to success with a current turnover of 1 billion pounds.

David Buttress, CEO of Just Eat

After joining Just Eat in 2006, David Buttress impressed and was rewarded with a
promotion to the Group Chief Executive and Director of the company in 2013. With
Mr Buttress career beginning at Coca-Cola Enterprises in 1998, his exposure to a
variety of senior sales roles built his understanding of the Food and Drinks industry.
As one of Britains most influential people for entrepreneurship, David led Just Eat
through their IPO on the London Stock Exchange as the largest technology IPO in
the UK for eight years.

Steve Weiner, Former CEO of Cineworld

With a 44-year career in the cinema industry, Steve Weiner started out as an
usher during University, rising through the ranks to Vice President of Cineplex
Odeon. By 1991, his reputation led to an offer from Warner Bros, where he
focused on expansion efforts within Europe. An insight into these growth
opportunities within the UK inspired Steves 18-year journey as the Founder and
CEO of Cineworld. Now, Cineworld is the UKs most popular cinema business,
as the first cinema chain to be quoted on the London Stock Exchange along
with a portfolio of 79 cinema sites and over 800 screens.

Vincent Hotyat (Former Euromillions Board, Excom President, LSE Management Scholar and Consultant),
Kesley Ramsden (Founder of Spark Play), Dominic OBrien (8 time World Memory Champion), Josephine
Fairley (Founder, Green and Blacks), Anthony Thomson (Co Founder, Metro Bank), Hussein Lalani,
(Co-Founder, 99p Stores) Lord Bilimoria (Co Founder, Cobra Beer), Edward Wray (Founder, Betfair), John Pluthero
(Chairman, Cable & Wireless) and Avid Larizadeh (Co Founder, Boticca).

09

FEEDBACK
This conference is all about the entrepreneurs of tomorrow, so I was delighted to be asked
to speak. The quality and quantity of the debate left me in no doubt that the future for
Entrepreneurship - which is so vital to our economic wellbeing - is a bright one.
Edward Wray
Co-Founder and Chairman of Betfair

I couldnt help but be enthused by the large group of curious, energetic and engaged
young people. It was fun
John Pluthero
Executive Chairman of Cable & Wireless

May this brilliant initiative go from strength to strength

Lord Karan Bilimoria
Founder of Cobra Beer

Sir Howard Davies &

Lord Karan Bilimoria
at LSE Sparks

10

CONTACTS

Charlie Bullock
President
M: +44 (0) 7712613465
E: c.bullock@lse.ac.uk

Minh Ngoc Pham

Vice President
M: +44 (0) 7874349628
E: m.pham@lse.ac.uk

Alex Littlewood
Head of Corporate Relations
M: +44 (0) 7449332734
E: a.littlewood@lse.ac.uk

Daniel Parekh-Hill

11

Corporate Relations Officer

M: +44 (0) 7584208927
E: d.c.parekh-hill@lse.ac.uk