CHAPTER-1

INTRODUCTION

MOBILE PHONE
A mobile phone (also known as a cellular phone, cell phone,
hand phone, or simply a phone) is a phone that can make and

receive telephone calls over a radio link while moving around a

wide geographic area. It does so by connecting to a cellular
network provided by a mobile phone operator, allowing access to
the public telephone network. By contrast, a cordless telephone is
used only within the short range of a single, private base station.
In addition to telephony, modern mobile phones also support a
wide variety of other services such as text messaging, MMS,
email, Internet access, short-range wireless communications
(infrared, Bluetooth), business applications, gaming, and
photography. Mobile phones that offer these and more general
computing capabilities are referred to as smartphones.
The first hand-held cell phone was demonstrated by John F.
Mitchell and Martin Cooper of Motorola in 1973, using a handset
weighing around 4.4 pounds (2 kg). In 1983, the DynaTAC 8000x
was the first to be commercially available. From 1983 to 2014,
worldwide mobile phone subscriptions grew from zero to over 7
billion, penetrating 100% of the global population and reaching the
bottom of the economic pyramid. In 2014, the top cell phone
manufacturers were Samsung, Nokia, Apple, and LG.

MOBILE PHONE MANUFACTURERS

In 2014, the top 10 manufacturers were Samsung (20.6%), Nokia
(9.5%), Apple Inc. (8.4%), LG (4.2%), Huawei (3.6%), TCL
Communication (3.5), Xiaomi (3.5%), Lenovo (3.3%), ZTE (3.0%)
and Micromax (2.2%).

Top Five Worldwide Total Mobile

Phone Vendors, 2015
Rank Manufacturer Gartner IDC
1
Samsung
24.6%
24.5%
2
Nokia
13.9%
13.8%
3
Apple Inc.
8.3%
8.4%
4
LG
3.8%
3.8%
5
ZTE
3.3%
5
Huawei
3.0%
Others
34.0%
46.4%

NOKIA

ABOUT NOKIA
Nokia Corporation is a Finnish multinational communications
and information technology company. Nokia is headquartered in
Espoo, Uusimaa, in the greater Helsinki metropolitan area. In

2014, Nokia employed 61,656 people across 120 countries,

conducts sales in more than 150 countries and reported annual
revenues of around 12.73 billion. Nokia is a public limitedliability company listed on the Helsinki Stock Exchange and New
York Stock Exchange. It is the world's 274th-largest company
measured by 2013 revenues according to the Fortune Global 500.
The company currently focuses on large-scale telecommunications
infrastructures, technology development and licensing.[6] Nokia is
also a significant contributor to the mobile telephony industry,
having assisted in development of the GSM and LTE standards,
and was, for a period, the largest vendor of mobile phones in the
world. Nokia's dominance also extended into the smartphone
industry through its Symbian platform, but it was soon
overshadowed by the growing dominance of Apple's iPhone line
and Android devices. Nokia eventually entered into a pact with
Microsoft in 2011 to exclusively use its Windows Phone platform
on future smartphones.
In September 2013, Microsoft announced that it would acquire
Nokia's mobile phone business as part of an overall deal totaling
5.44 billion (US $7.17 billion).[7][8] Stephen Elop, Nokia's former
CEO, and several other executives joined the new Microsoft
Mobile subsidiary of Microsoft as part of the deal, which was
completed on April 25, 2014.[9] In November 2014, Nokia began to
license product designs and technologies to third-party
manufacturers, to enable a continued presence for the Nokia brand
in the consumer electronics hardware market.[6]

HISTORY
2014 to present

In October 2014, Nokia and China Mobile signed a $970 million

framework deal for delivery between 2014 and 2015.[10]
On November 17, 2014, Nokia technologies head Ramzi Haidamus
disclosed that the company planned to re-enter the consumer
electronics business by licensing in-house hardware designs and
technologies to third-party manufacturers. Haidamus stated that the
Nokia brand was "valuable" but "is diminishing in value, and thats
why it is important that we reverse that trend very quickly,
imminently."[11] The next day, Nokia unveiled the N1, an Android
tablet manufactured by Foxconn, as its first product following the
Microsoft sale.[12] Haidamus emphasized that devices released
under these licensing agreements would be held to high standards
in production quality, and would "look and feel just like Nokia
built it."[6] Nokia CEO Rajeev Suri has stated that the company
plans to re-enter the mobile phone business in this manner in 2016,
following the expiration of its non-compete clause with Microsoft.
[13]

LOGOS

Nokia introduced its "Connecting People" advertising slogan in 1992, coined by

Ove Strandberg.[46][47]

Nokia updated the slogan typeface in 2006.

Nokia's current logo. The company does not currently use a slogan in its logo.