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INDUSTRY PROFILE

Retailing is defined as a conclusive set of activities or steps used to sell a product or a


service to consumer for their personal or family use. It is responsible for matching
individual demands of the consumer with supplies of all the manufacturers. The word
retailer is derived from the French word retailer meaning to cut a piece off or to
break bulk

RETAILING
Retailing includes all the activities involved in selling goods or services directly to final
consumers for personal, non-business use. A retailer or retail store is any business
enterprise whose sales volume comes primarily from retailing. Any organization selling
to the final- whether it is manufacturer, wholesaler, or retailer- is doing retailing. It does
not matter how the goods or services are sold (by person, mail, telephone, vending

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machine, or internet) or where they are sold (in the store, on the street, or in consumer's
home).
Retailing is a trading activity directly activity directly related to the sale of goods of
services to the ultimate consumer for personal, non-business use. A retailer is the last
middleman in the machinery of distribution and he is responsible to satisfy recurrent
wants of consumers, Retail trade is selling of varied goods in small quantities to the final
consumer. There are three distinguishing feature of retail trade. The retailer deals in small
quantities and his business is usually local in character. Secondly retail trade always
shows tendency towards variety as it has to satisfy innumerable wants of consumers. A
specialized retail shop is an exception. Thirdly a retailer, by predating near about the
residential areas of consumer, sells his wares directly to consumers. Manufactured goods
are worthless until they pass acid-test of retail distributions. The retailer alone can offer
safe and reliable goods to consumers.
Levels of Service:
The wheel-of-retailing hypothesis explains one reason that new store types emerge.
Conventional retail stores typically increase their services and raise their prices to cover
the costs. These higher costs provide an opportunity for new store forms to offer lower
prices and less service. New store types meet widely different consumer preferences for
service levels and specific services.
Retailers can position themselves as offering one of four levels of service:
1. Self-service: Self-service is the cornerstone of all discount operations, Many
customers are willing to carry out their own locale-compare -select process to
save money.
2. Self -selection: Customers find their own goods, although they can ask for
assistance.

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3. Limited service: These retailers carry more shopping goods, and customers need
more information and assistance. The stores also offer services (such as credit and
merchandise-return privileges).
4. Full services: Salespeople are ready to assist in every phase of the locatecompare-select process. Customers who like to be waited on prefer this type of
store. The high staffing cost, along with the higher proportion of specialty goods
and slower-moving items and the many service, results in high-cost retailing.

Trends in Retailing
1. New retail forms and combinations, some supermarkets include bank branches,
Bookstores feature coffee shops. Gas stations include food stores.
2. Growth of intertype competition, different types of stores-discount stores, catalogue
showrooms, department stores-all compete for the same consumers by carrying the same
type of merchandise.
3. Growth of giant retailers. Through their superior information systems, logistical systems,
and buying power, giant retailers are able to deliver good service and immense volumes
of product at appealing prices to masses of consumers.

They are crowding out smaller

manufacturers who cannot deliver enough.


4. Growing investment in technology Retailers are suing computers to produce better
forecasts, control inventory costs, order electronically from suppliers, send e-mail
between stores, and even sell to customers within stores. They are adopting checkout
scanning system" electronic funds transfer; electronic data interchange" in store
television, store traffic radar systems," and improved merchandise-handling systems.
5. Global presence of major retailers. Retailers with unique format and strong brand
positioning are increasingly appearing in other countries Us retailers such as Me Donald's
has become globally prominent, Wal-Mart operates over 700 stores (outside USA)
6. Selling an experience, not just goods Retailers are now adding him and community in
order to compete with other stores and online retailers. There has been a rise in

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establishments that provide a place for people to congregate, such as coffee houses, tea
shops, juice bars, book-shops, etc.
INDIAN SCENARIO
Indian retail industry has the potential to grow to Rs 35,000 crore in three years.
Defining a new consumer culture, retailing beats everything else hollow. Though still at a
nascent stage, the rate at which retail outlets are mushrooming could give an amoeba a
complex.
From supermarkets and hypermarkets to department stores and convenience stores and
one-stop shops, a retailing wave is currently on in the country. And from food to music
and apparel to tea and coffee bars, companies of all hues are indulging in retail speak.
Organized retailing has grown three-fold from Rs 5,000 crore in 2000 to Rs 15,000 crore
today, with a potential to expand to Rs 35,000 crore in 2005.
The Indian consumer initially accepted everything that was offered to them but from the
nineties the trend changed and the market became more consumers driven. Consumers
became more specific about what they wanted and did not pick up anything and
everything that was given to them. In shot they became very choosy and needed
alternatives to choose from. These in turn made the Indian consumers more
knowledgeable about the products and facilities and they have now become tough critics,
savvy, purchasers, value driven spenders and practical thinkers when it comes to
shopping. The demand for their time at work and home has made the consumers
extremely selective about how they would spend their limited time on shopping.
The rate of growth in India has gradually picked up in the last two decades. Growth
prospects apart, India's very size acts as the fourth largest economy in the world. It is also
the second most populous nation in the world. This clearly indicates that within the broad
picture of a developing nation, there are segments to represent big enough to represent
large markets for organized retail.
Due to the increasing demand of consumers for variety and convenience under one single
roof and the concept of shopping malls started taking shape in India. Though the concept

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of shopping malls came from the west, when it was introduced in India is was according
to Indian taste and preferences.
Shopper's stop was the first Shopping mall to start in India. It was promoted by
Mr.K.Raheja, a prominent Mumbai-based builder, opened the first outlet in Andheri,
Mumbai in 1991, initially it underwent a fair share of growing pains but slowly it caught
on and has now been very well excepted by the masses.
In India there are a number of large towns and the population in these towns is also
very high. This acts as a very important factor to attract the large retailers in venturing
into these towns. In the ascending traffic congestion levels, the net result is over crowded
towns and parking hassles, One-stop shops have become the places of choice in such a
scenario.
There has been an explosion of branded goods as a corollary to the receptive conditions
created by The new trend; For example: In the eighties there was only one brand of salt
available in the Indian market but today there are many brands that are available.
Garments, cosmetics, shoes, etc are no way different as a number of brands have entered
into the market.
Indian Retailing - On to Generation Mall:
The changing structure of the industry is in response to global forces. There is a
perspective of the existing opportunities and the future potential areas across various
segments of the retail industry. While this sector hasn't yet been thrown open to foreign
investments, the potential for the same in the future is huge. Technology is playing an
increasingly crucial role for the success of a retail venture. Retailers are scrambling to tap
the vast consumer information at their disposal using technological advancements. The
section on such initiatives in the Indian retail scenario is a must for any potential entrant
and for majors in the software industry wanting to tap the potential in this industry.
Today the Indian consumer wants everything under one roof.

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Retailing in India
India's vast middle class and its almost untapped retail industry are key attractions for
global retail giants wanting to enter newer markets. Driven by changing lifestyles, strong
income growth and favorable demographic patterns, Indian retail is expected to grow 25
per cent annually.
Modern retail in India could be worth US$ 175-200 billion by 2016. With the economy
booming, competition in the marketplace is fierce. According to 'Retail in India Getting
Organized to Drive Growth', a report by AT Kearney and the Confederation of Indian
Industry, retail is one of India's fastest growing industries with a 5 per cent compounded
annual growth rate and expected revenues of US$ 320 billion in 2007. Rising incomes,
increasing consumerism in urban areas and an upswing in rural consumption will fuel this
growth to around 7-8 per cent.
KSA-Technopak, a retail consulting and research agency, predicts that by 2010, organized
retailing in India will cross the US$ 21.5-billion mark from the current size of US$ 7.5
billion.

Retail Revolution
Indian organized retail is at the brink of Revolution the IMAGES-KSA report says that
the last few years have seen rapid transformation in many areas and setting scalable and
profitable retail models across categories. Indian consumers are rapidly evolving and
accepting modern formats overwhelmingly. Retail Space is no more a constraint for
growth. India is on the radar of Global Retailers and suppliers / brands world-wide are
willing to partner with retailers here. Further, large Indian corporate groups like Tata,
Reliance, Raheja, ITC, Bombay Dyeing, Murugappa & Piramal Groups etc and also
foreign investors and private equity players are firming up plans to identify investment
opportunities in the Indian retail sector. The quantum of investments is likely to sky6
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rocket as the inherent attractiveness of the segment lures more and more investors to earn
large profits. Investments into the sector are estimated at INR 20 25 billion in the next
2-3 years, and over INR 200 billion by end of 2010.

Retail space
Retailers in India are the most aggressive in Asia in expanding their businesses, thus
creating a huge demand for real estate. Their preferred means of expansion is to increase
the number of their outlets in a city, and also expand to other regions, revealed the Jones
Lang LaSalle third annual Retailer Sentiment Survey-Asia.
Deutsche Bank's research report on 'Building up India' says India's burgeoning middle
class will drive up nominal retail sales through 2010 by 10 per cent per annum. The
country may have 600 new shopping centers by 2010.
Currently the fashion sector in India commands a lion's share in the country's organised
retail pie. This is in line with the retail evolution in other parts of the world, where
fashion led the retail development in the early stages of evolution and was followed by
other categories like Food & Grocery, Durables, Health & Beauty (including services),
Consumer Electronics, Mobile handsets & peripherals, Books, Music & Gifts, Home,
Entertainment, etc.
Food retail
Food dominates the shopping basket in India. The US$ 6.1 billion Indian foods industry,
which forms 44 per cent of the entire FMCG sales, is growing at 9 per cent and has set
the growth agenda for modern trade formats. Since nearly 60 per cent of the average
Indian grocery basket comprises non-branded items, the branded food industry is homing
in on converting Indian consumers to branded food.
Though lucrative opportunities exist across product categories, food and grocery, neverthe-less, presents the most significant potential in the Indian context as consumer

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spending is highest on food. Further, wet groceries' i.e. fresh fruits and vegetables is the
most promising segment within food and grocery as very few organized retailers have
tapped this opportunity inspite of wet groceries being the preferred choice of most Indian
households
The mobile revolution
The retail market for mobile phones -- handset, airtime and accessories -- is already a
US$ 16.7 billion business, growing at over 20 per cent per year. In comparison, the
consumer electronics and appliance market is worth US$ 5.6 billion, with a growth rate
that is half of the mobile market.
Kids retail
KSA projections indicate that by 2015, India will have over 550 million people under the
age of 20 reflecting the gargantuan opportunities possible in the kids and teens
retailing segment.
When it comes to Indian children, retailers are busy bonding--and branding:

Monalisa, the Versace of kids is coming to India.

Global lifestyle brand Nautica is bringing Nautica Kids.

International brand Zapp tied up with Raymond to foray into kids' apparel.

Disney launched exclusive chains which stock character-based stationery.

Pantaloon's joint venture with Gini & Jony will set up a retail chain to market
kids' apparel.

Swiss kidswear brand Milou is collaborating with Tirupur-based Sreeja


Hosieries.

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Turner International India Pvt Ltd. will launch Cartoon Network Townsville
and Planet POGO--two theme parks designed around its channels--in the
National Capital Region.

Sahara One Television has also signed a Memorandum of Understanding to


source content from Spacetoon Media Group, Middle East's largest kids'
entertainment brand for animation and live action content.

Leading the kids' retail revolution is the apparel business, which accounts for almost 80
per cent of the revenue, with kids' clothing in India following international fashion trends.
According to research firm KSA Technopak, the branded segment comprises US$ 701.7
million of the total kids' apparel market-size of over US$ 3 billion.
Industry experts say kids' retailing will touch annual growth of 30-35 per cent. Toys,
stationary, sportswear, outerwear, tailored clothing, eyewear, watches, fragrance,
footwear, theme parks, TV channels the segment is growing rapidly at 10 per cent per
annum. Margins are in the range of 20-25 per cent (for dealers and distributors), while
companies enjoy an average gross margin of about 10 per cent.
Agricultural retail
Agriculture across India is heralding the country's second Green Revolution. 14 states,
including Maharashtra, Punjab, Andhra Pradesh and Rajasthan amended the Agricultural
Produce Marketing Committee (APMC) act this year, along the lines of the Model APMC
Act, '02, which allows farmers to sell their produce directly to buyers offering them the
best price. Agricultural sectors such as horticulture, floriculture, development of seeds,
animal husbandry, pisciculture, aqua culture, cultivation of vegetables, mushroom under
cultivated conditions and services related to agro and allied sectors are open to 100 per
cent FDI through the automatic route.

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FDI could indeed do a lot in this sector as entry of international retailers would bring in
the required expertise to set the supply chain in place which would result in elimination
of wastage, better prices and quality for consumers and higher income for farmers besides
of course farm produce retailing getting a facelift

For its e-Choupal scheme, ITC built internet kiosks in rural villages so farmers
can access latest information on weather, current market prices, foods-in-demand,
etc.

With a US$ 5.6 billion, multi-year investment in agriculture and retail, Reliance
Retail will establish links with farms on several thousand acres in Punjab, West
Bengal and Maharashtra.

FieldFresh, planning to become India's first large-scale exporter of produce, will


annually pay farmers over US$ 30,000 to lease land for vegetables, to hire tractors
and to pay their workers.

Besides a five-year program with the Punjab government to provide several


hundred farmers with four million sweet-orange trees for its Tropicana juices by
2008, PepsiCo--with agriculture exports worth US$ 40 million--also introduced
farmers to high-yielding basmati rice, mangoes, potatoes, chilies, peanuts, and
barley for its Frito-Lay snacks.

Export potential and a rapidly growing domestic demand for reliable produce
from new supermarket chains is driving change. With 77 per cent of India's
population relying on agriculture for a living, improved efficiency and new
markets can benefit a large number of people.

Godrej Group's Agro and Food division, Godrej Agrovet Ltd. (GAVL) operates
the format, selling a variety of vegetables, fruits and herbs - both local and exotic
thereby introducing the concept of 'farm-to-plate' to urbanites. Godrej plans to
open four more Nature's Basket stores in Mumbai before taking them national

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International retailers
Favourable demographic and psychographic changes relating to India's consumer class,
international exposure, availability of increasing quality retail space, wider availability of
products and brand communication are some of the factors that are driving the retail in
India. Over the last few years, many international retailers have entered the Indian
market on the strength of rising affluence levels of the young Indian population along
with the heightened awareness of global brands and international shopping experiences
and the increased availability of retail real estate pace.

Development of India as a sourcing hub shall further make India as an attractive retail
opportunity for the global retailers. Retailers like Wal-Mart, GAP, Tesco, JC Penney,
H&M, Karstadt-Quelle etc stepping up their sourcing requirements from India and
moving from third-party buying offices to establishing their own wholly owned / wholly
managed sourcing & buying offices shall further make India as an attractive retail
opportunity for the global players. Buying volumes for many of these players are already
in the range of INR 10-20 billion per year, with reported plans to step up to INR 100-150
billion within the next 3-4 years.

Among other big international players, Wal-Mart has announced its plans for
India in partnership with Bharti, Tesco is sure to try again, and Carrefour too
might finally find the right partner.

The Australian government's National Food Industry Strategy and Austrade


initiated a test marketing food retail in India wherein 12 major Australian food
producers have tied up with India-based distributor AB Mauri to sell their
products directly at retail outlets.

The largest-ever 150-member British business delegation in India committed


investments in the areas of food processing, agri retail and manufacturing. It is
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also likely to press for the liberalisation of sectors like financial & legal services
and retail.

US-based home delivery and logistics company, Specialised Transportation Inc,


will enter the Indian market through a strategic alliance with Patel Retail, a
subsidiary of Patel Integrated Logistics.

Retail reform
The Government regulations allow 100 per cent FDI in cash and carry through automatic
route and 51 per cent in single brand. Besides, the franchise route is available for big
operators. Now, the Government also proposes further liberalisation in the retail sector
allowing 51 per cent FDI in consumer electronics and sports goods.
FDI could indeed do a lot in this sector as entry of international retailers would bring in
the required expertise to set the supply chain in place which woulSDd result in
elimination of wastage, better prices and quality for consumers and higher income for
farmers besides of course farm produce retailing getting a facelift
Manufacturers role
Manufacturers in industries such as FMCG, consumer durables, paints etc are waking up
to the growing clout of the retailers as a shift in bargaining power from the former to the
latter becomes more discernible. Already, a number of manufacturers in India, in line
with trends in developed markets, have set up dedicated units to service the retail

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channel. Also, instead of viewing retailers with suspicion, or as a necessary evil' as was
the case earlier, manufacturers are beginning to acknowledge them as channel members
to be partnered with for providing solutions to the end-consumer more effectively.
Wholesale trading
Wholesale trading is another area, which has potential for rapid growth. German giant
Metro AG and South African Shoprite Holdings have already made headway in this
segment by setting up stores selling merchandise on a wholesale basis in Bangalore and
Mumbai respectively. These new-format cash-and-carry stores attract large volumes from
a sizeable number of retailers who do not have to maintain relationships with multiple
suppliers for all their needs.

The retail road ahead


The Indian retail market is estimated at US$ 350 billion. But organised retail is estimated
at only US$ 8 billion. However, the opportunity is huge--by 2010, organised retail is
expected to grow to US$ 22 billion. With the growth of organised retailing estimated at
40 per cent (CAGR) over the next few years, Indian retailing is clearly at a tipping point.
India is currently the ninth largest retail market in the world. Successful development of
value based concepts as well as development of retail space in smaller cities and towns
shall drive the organized retail into the next levels of cities. Retailers have responded to
this phenomenon by introducing contemporary retail formats such as hypermarkets and
supermarkets in the new pockets of growth. Prominent tier-II' cities and towns which are
witnessing a pick-up in activity include Surat, Lucknow, Dehra Dun, Vijaywada, Bhopal,
Indore, Vadodara, Coimbatore, Nasik, Bhubaneswar, Varanasi and Ludhiana among
others. And it is names of small towns like these that will power India up the rankings
soon.

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With consumption in metros already being exploited, manufacturers and retailers of


products such as personal computers, mobile phones, automobiles, consumer durables,
financial services etc are increasingly targeting consumers in tier II cities and towns. In
addition, petro-retailing efforts of petroleum giants scattered through out the country's
landscape have also ensured that smaller towns are also exposed to modern retailing
formats.
On the supply side, mall development activity in the small towns is also picking up at a
rapid pace, thereby, creating quality space for retailers to fulfill their aggressive
expansion plans. Thus, the retail boom', 85% of which has so far been concentrated in
the metros is beginning to percolate down to smaller cities and towns. The contribution of
these tier-II cities to total organized retailing sales is expected to grow to 20-25%.

1999

2002

2005

Total Retail (in billion INR)

7000

8250

10000

Organized Retail (in billion INR)

50

150

350

% Share of Organized Retail

0.70%

1.80%

3.5%

Potential for all Formats to Thrive:


Most of the global powerhouses in the retailing sector such as Wal-Mart, Carrefour, Tesco
etc have adopted multi-format and multi-product strategies in order to customize their
product offering for distinct target segments. Similar trends are likely to be exhibited in
India as all formats present prospects for growth
Roadblocks
A wide variety of roadblocks that hamper the growth of otherwise upbeat scenario. A few
of them are regulatory barriers, fragmented suppliers, lack of skilled personnel,
differential taxation system, labour legislation and lack of industry' status. Some critical

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success factors in retail should be that all and any solutions aught to be India-centric
even as strategic and operational attributes like value proposition, service, experience,
efficiency, hygiene etc. must be benchmarked with global standards. By adopting an
effective private label strategy and the necessity to pass on operational gains achieved to
end-consumers in order to offer a superior price-value equation, thereby, competing
effectively with the unorganized segment.
On the vexed issue of Foreign Direct Investment (FDI) most players are cautious and
have preferred to adopt a wait-and-watch attitude even as the government is expected to
announce its stand on FDI in the retail sector soon. India is now ready to leapfrog into the
next stage of evolution where a large number of Indian and international retailers would
build scalable models with a pan-India appeal with a view to be sustainable in the long
term. Already, players are becoming profitable after having gone through their respective
learning curves indicating the viability of organized retailing across formats.
Opportunities are abundant, across formats and categories, as the new Indian consumer
has clearly demonstrated a readiness for all organized retailing segments. Moreover, as
has been the case in retail markets across the globe, the influx of foreign brands into India
shall transform the retail landscape as domestic players grow bigger and become more
innovative in the face of enhanced competitive pressures.
A Vibrant Economy
India tops A T Kearney's list of emerging markets for global retailers.
The 2nd fastest growing economy in the world
The 3rd largest economy in terms of GDP in next 5 years
The 4th largest economy in PPP terms after USA, China & Japan
2 nd Second most attractive developing market, ahead of China
5th among the 30 emerging markets for new retailers to enter

Among the top 10 FDI destinations.


Fastest-growing Asia Pacific market for international tourist spending

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8 % economy growth expected to exceed that of China by 2015


Expected to become the 3 rd biggest economy in the world after China and US by 2032
India a perfect destination for business expansion
Well established Corporate Ethics
Major tax reforms including implementation of VAT
Investments & Returns
Rs. 6,00,000 cr ($130 bn+) investment in infrastructure by 2010
Rs. 50,000 cr ($ 10bn+) FDI by 2008 in infrastructure development and capital market
Stock market rose by nearly 40% in 2005 and foreign investors are flooding in
Fastest growth over the next 50 years reports Goldman Sachs & Standard Life
Investments

A resplendent market
Largest young population in the world - over 890 mn people below 45 years of age
More English speaking people in India than in the whole of Europe taken together
600 mn+ effective buyers by 2010
550 mn+ under the age of 20 by 2015
70 mn+ earn Rs. 8,00,000+ ($18,000) a year number to rise to 140 mn by 2011
Consumer Spend (Year 2006)
Total Consumer Spend : Rs. 20,00,000 cr ($ 445 bn)
Retail : Rs. 12,00,000 cr ($ 270 billion) double digit growth expected
Organized Retail : Rs. 55,000 cr ($ 12.4 bn) at current prices 40%+ annual growth
expected
Scope for Organized Retail : Rs. 2,00,000 cr ($ 45 bn) by 2010.
Av. Salaries hike of 15+ per cent : there will be lot more consumption.
Leading retailers sales' growth : 50-100% in 2005-06

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Fashion drives organized retail.


2004 figures: Organised retail : Rs. 280 billion
Clothing, Textiles & Fashion accessories: 39%
Footwear 9%
Jewellery & watches 7%
Mobile hand sets & accessories 3%
Health & Beauty (including services) 2%
Food & Grocery 18%
Durables 13%
Books, Music & Gifts 3%
Home 3%
Pharma 2%
Entertainment 1%
Retail Space Growth
100 mn sq ft of quality shopping centre space by 2007-08
To generate retail sales of over Rs. 50,000 cr ($ 11 bn)
Rs. 20,000+ cr ($ 4 bn+) investment in pipeline for retail infrastructure, systems &
shop-fit
Space for 15,000+ new outlets, 100 hypermarkets, 500 department stores and 2000
supermarkets
Over 10,000 small and big existing outlets to undergo complete facelift

Plans of Some of the Large Retailers


Pantaloon : Expansion into all possible formats of retail across categories and segments.
30 mn sq.ft by FY10, foray in insurance, real estate and consumer finance the turnover is
expected to touch Rs. 30 , 0 00 cr ($ 6.67 bn) in FY 10 - 11

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Reliance : Rs. 30,000 cr ($ 6.67 bn) investment to set up multiple retail formats with
expected sales of Rs. 90,000+ cr ($ 20 bn) by 2009-10
RPG : Planning IPO, 450+ Music World, 50+ Spencer's Hyper covering 4mn sq ft by
2010
Lifestyle : Rs. 450+ cr ($ 90 mn) investment in next 5 years to expand on Max
Hypermarkets & value retail stores, Home & Lifestyle Centres.
Rahejas : Shoppers' Stop, Crossword, Inorbit Mall, Home Stop' and recently lunched
hypermarket named Hypercity'. 55 hypermarkets across India, by 2015.
Subhiksha : 750 stores and Rs. 650+ cr ($ 145 mn) sales by March 2007.
Pyramid : 1.75 mn sq ft of retail space and 150 stores in next 5 years.
Trent : Trent to open 27 more stores across its retail formats adding 1 mn sq ft of space in
the next 12 DLF malls.
Trinethra : Recently acquired by the AV Birla group, Trinethra (currently with two
formats - Trinethra and Fabmall) plans 220 stores with a turnover of over Rs. 300 cr
($667 mn) this fiscal.
Vishal Group : Plans include an IPO and investment close to Rs. 1250cr ($ 278mn) by
2010, targeting 220 outlets, taking its cumulative retail space to 5mn sq ft and sales
turnover of Rs. 5000cr ($ 1bn+). With 50+ new stores getting ready in the current fiscal
the chain is investing Rs.300cr (66.67mn) with sales target of over Rs.700cr ($155.6mn).
Bharati Group : Plans Rs. 31,500 cr (US$ 7 bn) investment in creating retail network in
the country including 100 hypermalls and several hundred small stores.

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Indian Retail Where it stands


Five Reasons why Indian Organized Retail is at the brink of Revolution :
Scalable and Profitable Retail Models are well established for most of the categories
> Rapid Evolution of New-age Young Indian Consumers
> Retail Space is no more a constraint for growth
> Partnering among Brands, retailers, franchisees, investors and malls
> India is on the radar of Global Retailers Suppliers
Malls in India
A decade ago not a single mall
2 year ago less than half a dozen
Today More than 40 malls
2 years from now 300 malls
All this can only spell good news for the Indian consumers who will be inundated with a
flurry of state-of-the-art products and services at reasonable prices a state they have
long craved for

Company Overview

Company Profile
Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail
formats in both the value and lifestyle segment of the Indian consumer
market. Headquartered in Mumbai (Bombay), the company operates over 7 million
square feet of retail space, has over 1000 stores across 53 cities in India and employs over
25,000 people.

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The companys leading formats include Pantaloons, a chain of fashion outlets, Big
Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends
the look, touch and feel of Indian bazaars with aspects of modern retail like choice,
convenience and quality and Central, a chain of seamless destination malls. Some of its
other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station,
ALL, Top 10, M-Bazaar and Star and Sitara. The company also operates an online portal,
futurebazaar.com.
A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a
large-format home solutions store, Collection i, selling home furniture products and EZone focused on catering to the consumer electronics segment.
Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the
US-based National Retail Federation (NRF) and the Emerging Market Retailer of the
Year 2007 at the World Retail Congress held in Barcelona.Pantaloon Retail is the flagship
company of Future Group, a business group catering to the entire Indian consumption
space.

Future Group
Future Group is one of the countrys leading business groups present in retail, asset
management, consumer finance, insurance, retail media, retail spaces and logistics. The
groups flagship company, Pantaloon Retail (India) Limited operates over 7 million
square feet of retail space, has over 1000 stores across 53 cities in India and employs over
25,000 people. Some of its leading retail formats include, Pantaloons, Big Bazaar,
Central, Food Bazaar, Home Town, eZone, Depot, Future Money and online retail format,
futurebazaar.com.
Future Group companies includes, Future Capital Holdings, Future Generally India Indus
League Clothing and Galaxy Entertainment that manages Sports Bar, Brew Bar and
Bowling Co. Future Capital Holdings, the groups financial arm, focuses on asset

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management and consumer credit. It manages assets worth over $1 billion that are being
invested in developing retail real estate and consumer-related brands and hotels.
The groups joint venture partners include Italian insurance major, Generally, French
retailer ETAM group, US-based stationary products retailer, Staples Inc and UK-based
Lee Cooper and India-based Talwalkars, Blue Foods and Liberty Shoes.
Future Groups vision is to, deliver Everything, Everywhere, Everytime to Every Indian
Consumer in the most profitable manner. The group considers Indian-ness as a core
value and its corporate credo is - Rewrite rules, Retain values.
Big Bazaar is a chain of department stores in India, currently with 75 outlets. It is owned
by the Pantaloon Retail India Ltd, Future Group. It works on the same economy model as
Wal-Mart and has considerable success in many Indian cities and small towns. The idea
was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big
Bazaar stores are located only in India. It is the biggest and the fastest growing chain of
department store and aims at being 350 stores by the end of year 2010.

Corporate statement
Future Group Manifesto
Future the word which signifies optimism, growth, achievement, strength, beauty,
rewards and perfection. Future encourages us to explore areas yet unexplored, write
rules yet unwritten; create new opportunities and new successes. To strive for a glorious
future brings to us our strength, our ability to learn, unlearn and re-learn our ability to
evolve.
We, in Future Group, will not wait for the Future to unfold itself but create future
scenarios in the consumer space and facilitate consumption because consumption is

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development. Thereby, we will effect socio-economic development for our customers,


employees, shareholders, associates and partners.
Our customers will not just get what they need, but also get them where, how and when
they need.
We will not just post satisfactory results, we will write success stories.
We will not just operate efficiently in the Indian economy, we will evolve it.
We will not just spot trends, we will set trends by marrying our understanding of
the Indian consumer to their needs of tomorrow
It is this understanding that has helped us succeed. And it is this that will help us succeed
in the Future. We shall keep relearning. And in this process, do just one thing.
Rewrite Rules. Retain Values.

Group Vision
Future Group shall deliver Everything, Everywhere, Everytime for Every Indian
Consumer in the most profitable manner.
Group Mission
We share the vision and belief that our customers and stakeholders shall be
served only by creating and executing future scenarios in the consumption space
leading to economic development.

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We will be the trendsetters in evolving delivery formats, creating retail realty,


making consumption affordable for all customer segments for classes and for
masses.
We shall infuse Indian brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever we
do.
We shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving force to make us successful.
Core Values
Indianans: confidence in ourselves.
Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in our conduct.
Introspection: leading to purposeful thinking.
Openness: to be open and receptive to new ideas, knowledge and information.
Valuing and Nurturing Relationships: to build long term relationships.
Simplicity & Positivity: Simplicity and positivity in our thought, business and
action.
Adaptability: to be flexible and adaptable, to meet challenges.

Company Timeline
Major Milestones

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1987 Company incorporated as Mnz Wear Private Limited. Launch of Pantaloons trouser,
Indias first formal trouser brand.
1991 Launch of BARE, the Indian jeans brand.
1992 Initial public offer (IPO) was made in the month of May.
1994 The Pantaloon Shoppe exclusive menswear store in franchisee format launched
across the nation. The company starts the distribution of branded garments through multibrand retail outlets across the nation.
1995 John Miller Formal shirt brand launched.
1997 Pantaloons Indias family store launched in Kolkata.
2001 Big Bazaar, Is se sasta aur accha kahi nahin - Indias first hypermarket chain
launched.
2002 Food Bazaar, the supermarket chain is launched.
2004 Central Shop, Eat, Celebrate In The Heart Of Our City - Indias first seamless
mall is launched in Bangalore.
2005 Fashion Station - the popular fashion chain is launched ALL a little larger exclusive stores for plus-size individuals is launched
2006 Future Capital Holdings, the companys financial arm launches real estate funds
Kshitij and Horizon and private equity fund Indivision. Plans forays into insurance and
consumer credit. Multiple retail formats including Collection i, Furniture Bazaar, Shoe
Factory, EZone, Depot and futurebazaar.com are launched across the nation

Board of Directors

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Mr. Kishore Biyani, Managing Director


Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the
Group Chief Executive Officer of Future Group.
Mr. Gopikishan Biyani, Wholetime Director
Gopikishan Biyani, is a commerce graduate and has more than twenty years of
experience in the textile business.
Mr. Rakesh Biyani, Wholetime Director
Rakesh Biyani, is a commerce graduate and has been actively involved in category
management; retail stores operations, IT and exports. He has been instrumental in the
implementation of the various new retail formats.
Mr. Ved Prakash Arya, Director
Ved Prakash Arya, is an engineer by training and is a graduate of the Indian Institute of
Management, Ahmedabad. Prior to joining Pantaloon Retail, he was the CEO of Globus.
Mr. Shailesh Haribhakti, Independent Director
Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a Certified
Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co., Chartered
Accountants and past president of Indian merchant Chambers. He is on the Board of
several Public Limited Companies, including Indian Petrochemicals Corporation Ltd.,
Ambuja Cement Eastern Ltd. etc. He is on the Board of Company since June 1, 1999.
Ms. Bala Deshpande, Independent Director
Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also serves on
the boards of Deccan Aviation, Nagarjuna Construction, Welspun India and Indus League
Clothing Ltd, among others.
Mr. Anil Harish, Independent Director
Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM from
University of Miami. He also serves on the board of Mahindra Gesco, Unitech, IndusInd
Bank and Hinduja

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Affiliated companies
Partner Companies
Pantaloon Industries limited
Pantaloon Industries Limited was incorporated in 1987 and its shares are listed on the
Bombay Stock Exchange. The main activities of PIL are to set up textile units and
manufacturing and marketing of fabrics and readymade garments.
Home Solutions Retail India Ltd.
Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home
improvement and consumer electronics retailing segment. It caters to home management
requirements and products, including furnishings and textiles, furniture, consumer
electronics, home electronics and home services. It operates retail formats like Home
Town, Furniture Bazaar, Collection I, E-Zone, Electronics Bazaar and Got It.
Future Capital Holdings
Future Capital is the financial arm of the group and is involved in asset management
(both private equity and real estate funds) with plans to get into other financial services
including insurance, credit and other consumer related financial services. Its associate
companies are Kshitij Investment Advisory Co. Ltd., Indivision Investment Advisers
Ltd., and Ambit Investment Advisory Co. Ltd.
Coverge M retail (India) Ltd
ConvergeM Retail (India) Ltd., leads the groups foray into the communication and IT
products segment. It operates formats like M-Port, MBazaar and Gen M.
Indus League Clothing Ltd.
The group owns a majority stake in Indus League Clothing Ltd., one of the leading
apparel manufacturers and marketers in India. Some of its leading brands include Indigo
Nation, Scullers, Urbana, Urban Yoga and Jealous.

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Galaxy Entertainment Corporate Ltd.


The group owns a stake in Galaxy Entertainment Corporate Ltd. that operates chains like
Bowling Company, Sports Bar and Brew Bar.

Joint Ventures Companies


Planet Retail Holdings Ltd.
The group is a joint venture partner in Planet Retail Holdings Ltd., which operates sports,
lifestyle and leisure retail chain. It also owns the franchisee and distribution rights of
brands like Marks & Spencer, Guess, Debenhams and Puma in India.
Footmart retail
Footmart Retail is a joint venture with Liberty Shoes and is engaged in the retailing of
footwear products in India.
GJ Future Fashions
GJ Future Fashions is a joint venture with kids apparel manufacturer - Gini & Jony.
Capita Land Retail India
The group is a joint venture partner in CapitaLand Retail India, along with Singaporebased CapitaLand Limited. The company provides retail management services to retail
properties owned or managed by various group companies and investment funds.
ETAM Future Fashions India Pvt. Ltd.
ETAM Future Fashions India Pvt. Ltd., is a joint venture with French-retailer, ETAM and
the group. The company is involved in manufacturing and distribution of womens
fashion and lingerie products.

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Department Wise report


Food Bazaar: Ab Ghar Chalaana Kitna Aasaan
Food Bazaar invites you for a shopping experience, unique by its ambience. At Food
Bazaar you will find a hitherto unseen blend of a typical Indian Bazaar and International
supermarket atmosphere.
Flagged off in April02, Food Bazaar is a chain of large supermarkets with a difference,
where the best of Western and Indian values have been put together to ensure your
satisfaction and comfort while shopping.
The western values of convenience, cleanliness and hygiene are offered through pre
packed commodities and the Indian values of "See-Touch-Feel" are offered through the
bazaar-like atmosphere created by displaying staples out in the open, all at very
economical and affordable prices without any compromise on quality.
The best of everything offered with a seal of freshness and purity will definitely make
your final buying decision a lot easier.

Fashion
Big Bazaar Big Bazaar is not just another hypermarket. It caters to every need of your
family. Where Big Bazaar scores over other stores is its value for money proposition for
the Indian customers.
At Big Bazaar, you will definitely get the best products at the best prices - thats what we
guarantee. With the ever increasing array of private labels, it has opened the doors into
the world of fashion and general merchandise including home furnishings, utensils,
crockery, cutlery, sports goods and much more at prices that will surprise you. And this
is just the beginning. Big Bazaar plans to add much more to complete your shopping
experience.

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Wellness & Beauty


Tulsi The Medicine Bazaar
Tulsi the Medicine Bazaar is a pharmacy housed within Big Bazaars and Food Bazaars at
over 35 locations all over India allowing you to enjoy the convenience of having your
wellness needs fulfilled while you shop.
We aim to offer outstanding professional service from a caring and friendly environment.
We are prepared to go the extra mile or provide that little extra guidance and to care for
your needs through our Healthcare enquiry system.
At Tulsi, our knowledgeable pharmacists will be at your service 7 days a week to fill your
prescriptions, answer your questions, and help you in any way that they can. All
pharmacists are qualified and registered in their respective state pharmacy councils.
Specialty products and other services
Diabetes care - prescription medicines, alternative medicines, glucometers and test strips,
sweeteners, food products for diabetics
Home diagnostic equipment - BP monitors, weighing scales, thermometers, test kits
Health food - protein supplements, minerals and vitamins
Orthopaedic Supports
Over the counter medication
Alternative medicine - Ayurveda and Homeopathy
Dental care
Health camps & Specialty Skin Care.

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Tulsi the Medicine Bazaar, in association with HELP library offers free medical advice.
You may post any health related queries to us for our advice and we will be glad to help
you. HELP - the Health Education Library for People, the world's largest patient
education library was established in 1997 to empower people by providing them with the
information they need to promote their health, and prevent and treat medical problems in
the family in partnership with their doctor.
The aim is to enhance knowledge through the judicious use of relevant and researched
information and thus to empower our readers on their own journey towards health and
wellness. It is intended to inform and educate and is not a replacement for medical
evaluation, advice, diagnosis or treatment by a health care professional.

General Merchandise
Blue Sky Watches & Sunglasses
Blue Sky is a national chain of stores offering a wide selection of branded and private
label sunglasses and watches. Blue Sky has been designed to address an exciting and
growing market for accessories. Customers get a wide and interesting collection of
fashion brands from across the world as well as from the companys exciting range of
private label watches, namely, Cube, Koenig, RIG, Lombard & UMM.
Blue Sky as the name suggests is designed at providing a soaring experience, and thus
has innovative interiors that will transport one to a world of flying. From a model Biplane hanging from the ceiling to blue-sky effect windows, the store is an experience
that will have shoppers coming back for more

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Wellness and Beauty


Star & Sitara Salon & Beauty Parlour
Star & Sitara, a unique beauty salon for men and women, introduces many new features
and products for the first time in India. At Star & Sitara we aim to democratise salon
services for easy access to all and deliver quality service at very affordable prices
Star & Sitara, evokes a theme of Bollywood and promises to make you a Star (Sitara in
Hindi)! Glamour as a theme is an essential ingredient in the world of cinema and we do
not disappoint you on that note. The space, dcor, lighting is reminiscent of movies and
will transport you from the ordinary world to that of the reel world.
Star & Sitara provides all skin and hair related beauty service. The salon is spacious and
the atmosphere relaxed. Men, women and children can easily find a service to cater to
their need. But the focal and niche element of our salon is the affordable and attractive
pricing.
You will be wowed by the high quality hair and skin services at unbelievable prices. The
haircuts are priced at Rs.39, hair wash at Rs.39 and hair streaking starts from Rs.49, gold
facial for Rs.499 and Diamond facial for Rs.999 and doesnt that leave you speechless!
For the first time in the country, a Wax Bar with different flavoured waxes that
promises a painless wax for women is being introduced. The salon uses oil based wax
instead of sugar based to make the experience better than what it is traditionally done.
The wax bar also provides for flavors to choose from like chocolate, almond, green
apple, strawberry. This makes sure that you smell good and look forward to the
otherwise painful wax sessions. Surely a mini revolution! We also pride ourselves on our
expertise in consultation on being able to find the perfect style to suit you and your
lifestyle. Whether you are a dedicated follower of fashion, fancy a change of style or
simply want to enhance your current style we help in getting you there.We boast of a

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team of talented stylists and skin specialists. These beauty consultants also individualize
each treatment keeping in mind that every individual is different.

General Merchandise
Navaras Jewellery for all emotions and occasions
Navaras, a fine 22 carat pure gold and diamond jewellery brand, retailed from Big
Bazaar stores, offers nine unique rational benefits to the consumer namely BIS
Hallmark jewellery, free cleaning and polishing, insurance cover against theft and
burglary, transparent making charges, a buyback if unsatisfied, 0% weight loss if
jewellery is exchanged, diamond certification, free karatmeter check and a range of
designs.
The Navaras product range and store look is in keeping with the needs of contemporary
women. It is emotions and occasions that lead women to buy jewellery, they buy
jewellery to express emotions like pyaar (love), during occasions like tyohaar
(festivals) and as uphaar (gifts). Navaras jewellery has been conceptualised with this
thought - jewellery for all emotions and occasions.
Future Group has revolutionized the Indian jewellery market with the launch of Navaras,
which offers branded, pure and design differentiated jewellery at competitive prices in a
hypermarket set-up in line with the evolving buying behaviour of consumers. The
rationale behind this is that with higher disposable incomes, for consumers today gold
and other jewellery purchases too have become impulsive buying activities. Hence,
Navaras within Big Bazaar.
But, certain criteria still remain constant like carat, price, trust and purity all strong
deciding factors while purchasing jewellery. Thus, the formats brand positioning and
offerings have been tailored to suit the modern day consumer.Navaras offers a complete
fine jewellery shopping experience, despite being within the confines of a hyper market.
This is ensured by the segregation of the Navaras section via glazed glass walls to

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provide a comfortable and secluded ambience. The sit-down arrangement, as opposed to


stand alone counters, further ensures that shoppers try out the Navaras products in a
peaceful and comfortable environment before they make their final shopping decision.
E-tailling

Futurebazaar.com
Futurebazaar.com offers the widest range of products at lowest prices everyday!
Having pioneered the retailing business in India, PRIL has now decided to revolutionize
the consumer e-commerce business in India. It intends to provide customers with a
streamlined, efficient and world class personalized shopping experience, which will be
supported with the best technology platform.
Buying products is a 3 step simple process. All one has to do is Search, Register and
Buy. Here you can expect a shopping experience akin to shopping at an actual bazaar but
with added simplicity & everyday low prices and an assurance of 'your product' will be
delivered within 7 days of purchase. We are proud to inform you that Future Bazaar has
been named as the Best Indian Website 2007 in the Shopping category by PC World.
Future Bazaar won the top spot after beating other established players like Rediff,
Indiatimes, Sify, ebay, Indiaplaza, Chennai Bazaar and India Mall. The award was
presented to Future Bazaar for its "decent, no-nonsense approach, while providing a
good shopping experience".

Book and Music


Depot Books, Music & Gifts
Depot is one of the youngest brands from the Pantaloon stable and is a tribute to our
freedom of thought, speech and expression shared in a novel fashion with customers as
books, multimedia, toys, stationary and gifts.

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Depot is all about freedom and democracy and this is reflected in the relaxed manner in
which products are displayed, the affordable pricing, the strong local flavour, the young,
lively and interactive store experience, that are all designed in a way to liberate these
categories and transform the way they are bought, sold and perceived in India.
At Depot, book lovers are offered a range of books that meet the needs and preference of
every age group. From fiction to general reference, management and childrens material,
you will find it all at Depot.
Music buffs are invited to select from a wide category of music CDs and cassettes
spanning all genres like Rock, Pop, Hindi, Indipop and more. For the movie enthusiasts
out there, we have a great selection of home videos (VCD and DVD) and multimedia
(CD-ROMs).
Depot Store also has an attractive selection of gifts (candles, mugs, photo frames,
themed packs) toys and stationery (office, childrens and fancy stationery) ensuring this
is a one-stop shop for everyone and anyone who plans to gift their loved ones.
At Depot we endeavour to give our customers an Indian experience where we celebrate
and give due importance to regional literature and music. In this regard, Depot aims to
become a strong member of the local communities it operates in through a variety of
events, engagements and social initiatives and we will be happy to keep you posted on
these activities from time to time.
Depot is a lively, colourful, vibrant and happy retail space, which we hope you will visit
in the near future. Inviting Reading Corners where you can be comfortable with a book
of your choice and an Interactive Zone where you get to try out new board games, read
new books, check out new toys and browse at the Interactive kiosk, await you at Depot.

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Banashankari Big Bazaar super centre, Bangalore.


Store study
Store Timings
Wednesday 10AM to 9.30PM
Sat to Sunday 9.30AM to 10PM
365 Days
Basement Car Parking
Different levels of the store

Level 1:
Head to Toe

Shavings Needs

Spic N Span

Fabric K clean

Baby care

Tulsi Medicine Bazaar

Hungry Kya

Gold Harvest

Farm Fresh

Dream line

Bakery

Chill Station

Andhra pickles

Plastics, Utensils & Crockery

Mobile Bazaar

Free Gift Counter

Home Delivery Counter

Cash Counter

CSD/Baggage Counter

Exchange Counter

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Level 2:
Mens Apparels

Suits N Blazers

Ladies Apparels

Night Wear

Levis Signature

Foot wear

Kids wear

Kids infant wear

Toys

Tailoring Dept

Hyderabad Pearls Counter

Fashion Jewellery

Cosmetics & Hair ACC

Navras Gold

Customers Service Desk

Gift Wrapping

Announcements

Toilet

Cash Counter

Level 3:
Home Linen

Gifts

Watches/Wall clock

Optician/Sunglasses

Electronic Bazaar

Cook & Serve

Sight & Sound

Computer Accessories

Car Accessories

Depot

Luggage

Lamps & Lightings

Stationery

Cash Counter

Loot mart

Toilet

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Level 4:
Food Stop

Cash Counter

F123

Toilet

Star & Sitara

Organizational Structure (Zonal)

HR Head

HR Manager

Category

Head

Finance
Marketing Manager
Manager

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Departmental Managers:
There are 21 departments in this store like Electronic dept, Depot dept, NBD dept,
Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Mens Dept, Furniture
Dept, Footwear Dept, Home Dcor Dept. Each department will be assigned with targets
which has to be achieved within the assigned period that may be of Daily, Weekly,
monthly and yearly.
Each department has a department Manager & Assist DM. Their job is concerned mainly
with sales. They look after customers orders delivery post sale service if any etc . All
Dept managers ADM, Team members work under coordination & cooperation.

Administration:
Store administration comes under Store Manager its functions are store maintenance,
House Keeping, Security etc.

Information Technology:
This department is responsible for the maintenance of the systems of the stores. All
billing machines their functioning networking with the master machine etc. If there is any
problem with the machine then this department comes into function.

Cashing Dept:
This department is responsible for the collection of sales amount ie cash sales, Credit
sales, etc under this department all billing machines of the stores comes. The sales
amount collected throughout the day by the cashiers has to be submitted to this
department.

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Marketing Executive:
This dept is responsible for the marketing of the store in different different media like
Television, Newspaper, and Holdings etc. the authorized person has to visit different
companies and has to look after for tie-ups etc.

Visual Merchandise:
This department is responsible for the product arrangement at the store with respect to
their nature. The basic function of this dept is it divides the store into some departments
based on the nature of the product and within the department it decides how the products
should be arranged by keeping in mind the customer should not suffer.
HR Executive:
Human Resource executive mainly look after employees mainly their problems. This
department performs the functions like Recruitment, Selection, Training and
development.
CSD (Customer Service Desk:
This is the separate unit, which is mainly focuses on customer service like if the customer
find difficulty in finding any product, Customer complaints any replacement, Customer
assistance etc.

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Awards and Recognition 2008

The Reid & Taylor Awards For Retail Excellence 2008

Retail Leadership Award: Kishore Biyani

Retail Best Employer of the Year: Future Group

Retailer of The Year: Home Products and Office Improvements: Hometown

The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia
Retail Congress - Asias single most important global platform to promote world-class
retail practices - and are aimed at honouring the best, in Asian Retail scenario. India
played host to Asia Retail Congress 2008.
2007 Images Retail Awards
Most Admired Retail Face of the Year: Kishore Biyani
Most admired retailer of the year: Large format, multi product store: Big Bazaar
Most admired retailer of the year: Food and Grocery: Food Bazaar
Most admired retailer of the year: Home & office improvement: Hometown
Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.
Images Retail Forum followed strict international benchmarks in deciding the top
honours for Images Retail Awards 07, with IRIS as knowledge partner and global
consulting firm AT Kearney as the Process Approver.
National Retail Federation Awards

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International Retailer for the Year 2007 Pantaloon Retail (India) Ltd The National
Retail Federation is the worlds largest retail trade association with over 1.4 million
members in the US and across the world. Some of the past winners of the award include
Metro AG (Germany), Carrefour (France), Zara (Spain), Boticario (Brazil) and Ito
Yokado (Japan). The award was presented at the Retails Big Show held in January 2007
in New York.
World Retail Congress Awards
Emerging Market Retailer of the Year 2007 Pantaloon Retail (India) Ltd
The inaugural World Retail Congress held in Barcelona, Spain in March 2007 attracted
over one thousand retail professionals from over sixty countries. The awards were
decided by a multinational Grand Jury. Winners in other categories included Inditex, Mall
of Emirates, Marks & Spencer and IKEA.
Hewitt Best Employers 2007
Best Employers in India (Rank 14th) Pantaloon Retail (India) Ltd
Leading human resources consultancy, Hewitt Associates conducts an annual survey of
the best employers in India, as part of its global initiative. It is based on CEO interview,
People Practices Inventory and Employee Opinion Surveys. Pantaloon Retail became the
only retailer to feature among the twenty-five best employers in India.
PC World Indian Website Awards
Best Indian Website In The Shopping Category - Futurebazaar.com
PC World, a leading consumer technology magazine selected the best Indian websites in
various categories based on use of technology for delivering solutions, information being
presented in an intuitive and concise manner and overall experience aided by design.

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Readers Digest Trusted Brands Platinum Awards


Trusted Brands Platinum Award (Supermarket Category) Big Bazaar
The Readers Digest awards are based on surveys done among consumers by independent
research agency, Nielsen Media Research. This is the second consecutive time Big
Bazaar has won this award.
2006 Retail Asia Pacific Top 500 Awards
Asia

Pacific

Best

of

the

Best

Retailers

Pantaloon

Retail

(India)

Ltd

Best Retailer in India Pantaloon Retail (India) Ltd


The Retail Asia publication in association with EuroMonitor and KPMG honours the best
retailers in 14 countries across the Asia Pacific region. The awards were presented in
Singapore in October, 2006.
Asiamoney Awards
Best Managed Company in India (Mid-cap) Pantaloon retail (India) Ltd.
The Asiamoney publication conducts a poll among fund manages and investors and does
a quantitative analysis of financial performance to select best managed companies in
Asian countries.
Ernst & Young Entrepreneur of the Year Award
Ernst & Young Entrepreneur of the Year (Services) Kishore Biyani
Considered to be one of the most prestigious business awards in India, a jury comprising
leading names in Indian business selected the winners based on courage, creativity,
passion, endurance and vision.
CNBC Indian Business Leaders Awards

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The First Generation Entrepreneur of the Year Kishore Biyani


Organized by CNBC-TV18, the twelve awardees in various categories are decided by a
high profile jury, along with research partners - The University of Chicago Graduate
School of Business, Development Dimensions International (DDI) and AC Neilson ORG
MARG.
Lakshmipat Singhania IIM Lucknow National Leadership Awards
Young Business Leader Kishore Biyani
The award recognizes and honors individuals who have contributed consistently to the
betterment of our country through their pursuit of excellence. The awards were presented
in New Delhi by the Prime Minister Dr. Manmohan Singh in December, 2006.
Images Retail Awards
Best Value Retail Store Big Bazaar
Best Retail Destination Big Bazaar
Best Food & Grocery Store Food Bazaar
Retail Face of the Year Kishore Biyani
The Images Retail Awards are decided through a nationwide consumer & industry poll
and nominations followed by performance assessment by team of analysts and jury.
Readers Digest Awards
Platinum Trusted Brand Award - Big Bazaar
The Readers Digest awards are based on surveys done among consumers by
independent research agency, Nielsen Media Research.

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CNBC Awaaz Consumer Awards


Most Preferred Large Food & Grocery Supermarket Big Bazaar
Conducted in association with AC Nielsen-ORG Marg across 21 major cities, nearly
10,000 consumers were asked to choose their most preferred brands.
Reid & Taylor Awards for Retail Excellence
Retail Entrepreneur of the Year Kishore Biyani

Theoretical Background for the project work


As it becomes more and more difficult to differentiate products by functionality and by
price, branding and imagery becomes a crucial aspect of differentiation. Advertisements
can be considered as the space where meaning is arranged so that transfers of meaning
and the structure between the signifier and the signified can take place. Only in an ad can
the meaning of the cowboy be transferred to Marlboro. Constructing and developing
meaning for images is possible mainly through advertising. The signifier and the signified
are processed in an advertisement and create the image for the brand over time.
Advertising plays a crucial role in creating the image of a brand since it is a direct
communication outlet. Through advertising, the brand generates its structure as well as
content, and builds up consumer behaviour those results in the purchase of that particular
brand. Brand image is more dependent on symbolic image value than the reputation of
product attributes. Brand equity, both arbitrary and planned, dissolves rapidly in today's
competitive marketplace and thus requires constant support. Advertising is the key to the
maintenance of the brand image. For effective answer successful branding and
widespread knowledge and acceptance, repeating the brand image is necessary.
Advertising is perhaps the only medium where the fantasy and myth come together to
create the kind of magic symbolism entails. How can you rationally explain why you are

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a Nike person rather than a Gucci one? These are questions that should be answered with
an open-minded research objective.
Advertising has always played in immense role in our society. Without advertising, the
average consumer would not be able to be told what to buy. They would have nothing in
their home, because no one told them to buy anything. It has become fact that advertising
affects our daily lives everyday. "In 1915, a person could go entire weeks without
observing an ad. The average adult today sees some three thousand every day". Every
advertisement should be analyzed with great detail. The consumers need to be entertained
by television, newspaper, and internet has launched a new type of advertising.
Advertisers are beginning to use famous entertainers in their advertisements so that
people pay attention to them. Almost every advertisement that is seen today has
somebody that the consumer will recognize. Whether it be a movie star, a comedian,
athlete, or a reality television star, the advertiser will make sure that a percentage of the
viewing audience knows that person. Not only do they attract our attention with the use
of somebody famous, they also attract our trust. By seeing this person on television all
the time and especially if you like this person, you feel comfortable with the product
almost immediately without even knowing what it is or does.
Everyone thinks that advertising is full of lies, but it's not what you think. The facts
presented in advertising are almost always accurate, not because advertising people are
sticklers but because their ads are very closely regulated. If you make a false claim in a
commercial on network television, the FTC will catch it. Someone always blows the
whistle. The real lie in advertising - some would call it the "art" of advertising - is harder
to detect. What's false in advertising lies in the presentation of situations, values, beliefs,
and cultural norms that form a backdrop for the selling message (Chiat).
Advertising has come a long way from what it used to be and has a long way to go before
we see anything new. The advertisers have found quite a few niches where they can work
from and still get a large quantity of consumers to purchase their products. With the help

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of psychologists, sociologists, and many other doctors that focus on how the human brain
works, it will be extremely difficult to tackle the advertisement industry as we know it
today.
Advertising and promotions is bringing a service to the attention of potential and current
customers. Advertising and promotions are best carried out by implementing advertising
and promotions plan. The goals of the plan should depend very much on the overall goals
and strategies of the organization, and the results of the marketing analysis, including the
positioning statement.

The plan usually includes what target markets you want to reach, what features and
benefits you want to convey to them, how you will convey it to them (this is often called
your advertising campaign), who is responsible to carry the various activities in the plan
and how much money is budgeted for this effort. Successful advertising depends very
much on knowing the preferred methods and styles of communications of the target
markets that you want to reach with your ads. A media plan and calendar can be very
useful, which specifies what advertising methods are used and when.
For each service, carefully consider: What target markets are you trying to reach with
your ads? What would you like them to think and perceive about your products (this
should be in terms of benefits to them, not you)? How can you get them to think and
perceive that? What communications media do they see or prefer the most?
Consider TV, Print ads Displays/signs, Hoardings, Word of mouth, Newspaper etc.
What media is most practical for you to use in terms of access and affordability (the
amount spent on advertising is often based on the revenue expected from the product or
service, that is, the sales forecast)
You can often find out a lot about your customers preferences just by conducting some
basic market research methods.

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Rationale behind choice of the project


Retailing and wholesaling consist of many organizations designed to bring goods and
services from the point of production to the point of use.
Retailing includes all the activities involved in selling goods or services directly to final
consumers for their personal, non-business use. Retailers can be classified in terms of
store retailers, non-store retailing, and retail organizations.

Store retailers include many types, such as specialty stores, department stores,
supermarkets, convenience stores, superstores, combination stores, hypermarkets,
discount stores, warehouse stores, and catalog showrooms. These store forms have had
different longevities and are at different stages of the retail life cycle. Depending on the
wheel-of-retailing, some will go out of existence because they cannot compete on a
quality, service, or price basis.
Non-store retailing is growing more rapidly than store retailing. It includes direct selling
(door-to-door, party selling), direct marketing, automatic vending, and buying services.
Much of retailing is in the hands of large retail organizations such as corporate chains,
voluntary chain and retailer cooperatives, consumer cooperatives, franchise organizations
and merchandising conglomerates. More retail chains are now sponsoring diversified
retailing lines and forms instead of sticking to one form such as the department store.
Retailers, like manufacturers, must prepare marketing plans that include decisions on
target markets, product assortment and services, store atmosphere, pricing, promotion and
place. Retailers are showing strong signs of improving their professional management
and their productivity, in the face of such trends as shortening retail life cycles; new retail
forms, increasing intertype competition, polarity of retailing, new retail technologies, and
many others

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With the intense competition in the retail industry, the retailer who is able to satisfy its
customers will be the survivor or the winner. Accordingly, once a satisfied customer is
created, a source of profit is made for the businesses. The underlying purpose of
satisfying a customers needs is to ultimately make that customer into the seller of the
retailers products or services. A satisfied customer is a repeat customer, and their loyalty
will ensure retailer profits. A satisfied customer will talk to other people about his or her
satisfying experiences at a particular retail store, thus sending more customers to that
retailer. This ultimately means more businesses and more profit for the retailer. Therefore,
achieving customer satisfaction is a vital aspect of the business operation that retailers
cannot afford to ignore.

Utility of the project


Benefits to the company:
The study gives an insight about customers satisfaction and their attitudes towards
Medias. This will also give relative status of the Big Bazaar. From this information the
following benefits emerge: To carefully look at the customers expectation with regards
to Medias. And company can apply them. The study results also will help in making
proper strategies to promote the product and enhance the satisfaction level of customers.
This will improve the quality of Big Bazaar, thus the sales and profits would increase and
the market share could also increase. To understand the major preference of Customers.
Relationship between Customers and Big Bazaar.
1.

It will help in understanding, reviewing and suggesting improvements in Big


Bazaar.

2.

This study will help the organisation to gauge the level of awareness of offers
and through which Media.

3.

To know the association of the target group towards Big Bazaar.

4.

To know whether customers are having favourable towards the Medias


promoted by Big Bazaar and the satisfaction level of Medias promoted by Big
Bazaar.

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Benefits to Academics:
1.

It will help in applying the theoretical knowledge to the practical issues.

2.

To understand the retail promotion strategy and effect on customers


The experience gained during this study will provide as a tool, which can be
applied in any future undertakings of similar nature.

Introduction to the project work


Background of the project
Introduction:
In India Future Group Pantaloon company is one of the greatest retailing companies with
its retail format called Big Bazaar.
The Project is undertaken to study The Customer attitudes towards Medias at Big
Bazaar The project also includes the study of satisfaction level of Medias at
Banashankari Big Bazaar super centre, And to study whether these factors encourage
the consumers to visit Banashankari Big Bazaar super centre more often and also to
find out the opinion of the customers towards Media at Banashankari Big Bazaar super
centre.
Problem definition:
Management problem:
To find out whether the customers are favourable towards Medias at Big Bazaar

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Marketing research problem:


To determine understand and explore the factors responsible for further improvement in
Medias at Banashankari Big Bazaar super centre Bangalore.
Topic of the study:
Assessment of Customer attitudes towards Medias at Big Bazaar

Objectives:
Main Objective:
To study the customer attitudes towards Medias at Banashankari Big Bazaar super
centre Bangalore.
Sub Objective
1. To know the media through which the consumers were aware about Big Bazaar.
2. To ascertain whether the customers attitude is favourable towards Medias at
Banashankari Big Bazaar super centre.
3. To understand that which Media influence more for consumer to shop at Big
Bazaar.
4. To know the consumer expectation towards Medias at Banashankari Big Bazaar
super centre Bangalore.
5. To ascertain the satisfaction level of consumers towards Medias promoted by
Banashankari Big Bazaar super centre Bangalore.
6. To find out the opinion of the customers towards Medias at Banashankari Big
Bazaar super centre Bangalore.

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Scope of the study


This project was undertaken in the Big Bazaar customers cluster, which is the popular
hypermarket in India. The scope of the study was undertaken in city Bangalore at
Banashankari Big Bazaar super centre. This study also aims towards knowing the
consumers opinion towards media in Big Bazaar.
Research Design
It is a Descriptive research. The study was based on both primary and secondary data.
The primary data was collected through asking the questions consisting of following
categories.
Dichotomous questions.
Open-ended questions.
Secondary data was collected through company websites, journalism discussions with
company guide.

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Information will be collected directly from the people of the Bangalore city who visit
Banashankari Big Bazaar super centre, at the time of project work. The survey data
collected during the study includes the data collected through questionnaire, face-to-face
interview with the people of Bangalore city who visit Big Bazaar.

Research methodology:
The study was made through a survey in Banashankari Big Bazaar super centre and
seeks the opinions and Suggestions of the respondents towards Medias at Big Bazaar.
The process included:
1. Explaining the respondents about the objectives of the project
2. Get the respondents fill the questionnaire in the most effective manner
3. Seeking the opinions & suggestions on the Medias where Banashankari Big
Bazaar super centre can improve and build itself much stronger in city.
4. Questionnaire The questionnaire will be used as one of the instruments to
collect the required data and as a guide to interview the target audience.
5. Personal interview-Along with the questionnaire, the target customers will
also be asked questions personally, to get a better insight about them.
Methods of Data Collection:
Primary Data:

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The primary or the first hand data was collected with the help of handing out the
questionnaires for the survey and also through conducting group discussions in the
Banashankari Big Bazaar super centre Bangalore. The respondents were asked how
they feel about the Big Bazaar. And the satisfaction level with Medias and what are the
things that need improvement in Medias were also discussed in length at the discussions.
Secondary Data:
The major source of secondary or supporting data is Internet. The information on Retail
industry and company profile of Big Bazaar as whole and the brand was collected from
the Internet, newspapers & magazine reviews.
Indirect responses: Information is also gathered from the executives and the employees
of Banashankari Big Bazaar super centre Bangalore.

Sampling plan
In the present research study, Non probability, Convenience sampling method
techniques were adopted. Individual sampling unit is taken for the Sampling method

Sampling Design
This process involves the steps of choosing the samples from the population of Bangalore
city and customers of the Banashankari Big Bazaar super centre Bangalore. It goes as
follows.
Population

: Customers from the population of Bangalore city.

Sampling Frame

: The research study will be carried out with in Banashankari


Big Bazaar super centre Bangalore.

Sampling Unit

: Individuals

Sampling Method

: Non-Probability Convenience sampling method.

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Sampling Size

: 100 Samples

Measurement Technique
1. Questionnaire
2. Scales
3. Open ended questions for suggestions.

Questionnaire:
For the purpose of this project report self-administered to Consumers and retailers are
used. Questionnaire is formalized instrument for asking information directly from a
respondent. During this research questionnaire is used as measurement technique for
eliciting information from the chosen respondents. A sample questionnaire is enclosed in
the annexure for reference

Scales:
Likert Scales, Attitude scales & Thurston scale are used in questionnaire to collect the
information.

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Tools and techniques of data collection and interpretation of data


For the purpose of collecting primary data personal interview method with the help of
questionnaire has been gathered from 100 respondents from the population of Bangalore
city and customers of the Banashankari Big Bazaar super centre Bangalore. For the
purpose of analyzing, processing, interpreting the data, simple percentage analysis was
used which has been presented in the tables followed by an appropriate analysis and
graphical representations by different charts using SPSS.

FINDINGSAs per the survey conducted, taking a sample size of 100, using Non-Probability
Convenience sampling method, the results with the data collected through
questionnaires wereSex

Valid

Male
Female
Total

Frequency

Percent

87
13
100

87.0
13.0
100.0

Valid
Percent
87.0
13.0
100.0

Cumulative
Percent
87.0
100.0

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Analyses & Inference


The sample size was 100. Out of the 100 respondents there were 87 males and 13
females.
87% Male & 13% Female
From the above findings it is clear that there is high shopping frequency in male
respondents compared to female respondents.

Question no 1 from the questionnaire


Age group (Years)
Valid

Less than 25
26-40
41-50
Total

Frequency

Percent

Valid
Percent

Cumulative
Percent

34
59
7
100

34.0
59.0
7.0
100.0

34.0
59.0
7.0
100.0

34.0
93.0
100.0

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Analyses & Inference


From the above graph it is clear that: Out of 100-sample size surveyed, 59% of them are from age group 26-40,
34% are Less than 25 and only 7% from 41-50.
These data shows that on an average all age group people visit to Big Bazaar.

Question no 2 from the questionnaire


Monthly household income (Rs.)

Valid

Less than10,000 rupees/month

Frequency

Percent

44

44.0

Valid
Percent
44.0

Cumulative
Percent
44.0

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10,001-20,000 rupees/month
20,001-30,000 rupees/month
Over 30,000 rupees/month
Total

40
15
1
100

40.0
15.0
1.0
100.0

40.0
15.0
1.0
100.0

84.0
99.0
100.0

Analyses & Inference


From the above graph it is clear that: Out of 100-sample size surveyed, 44% of them fall in this category whose monthly house
income is less than 10,000 rupees/month, whereas 40% fall in this category whose
monthly income is 10,001-20,000 rupees/month,15% fall in 20,001-30,000 rupees/month
& another 1% fall in over 30000 rupees/month
These data shows that 44% of sample population shop at Big Bazaar whose income is
less than 10000 rupees/month.

Question no 3 from the questionnaire


Occupation
Frequency

Percent

Valid Percent

Cumulative
Percent

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Valid

Business

2.0

2.0

2.0

Employee

50

50.0

50.0

52.0

Professional

26

26.0

26.0

78.0

Student
Total

22
100

22.0
100.0

22.0
100.0

100.0

Analyses & Inference


From the above graph it is clear that: Out of 100-sample size surveyed, 50% of them are employees, 26% are Professional,
22% are student and only 2% are Business men.
These data shows that on an average all category of people visit to Big Bazaar.

Question no 4 from the questionnaire


How did you come to know about Big Bazaar?

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Valid

Hoardings
Word of mouth
Displays
Television
News paper
Total

Frequency

Percent

Valid Percent

57
12
21
5
5
100

57.0
12.0
21.0
5.0
5.0
100.0

57.0
12.0
21.0
5.0
5.0
100.0

Cumulative
Percent
57.0
69.0
90.0
95.0
100.0

Analyses & Inference


From the above graph it is clear that: Out of 100-sample size surveyed, 57% of respondents were aware about Big Bazaar with
the help of Hoardings, 21% with Displays, 12% with word of mouth and 5% got aware
from Television & another 5% from Newspaper.
These data shows that 57% of sample population were aware about Big Bazaar with the
help of hoardings Media.

Question no 5 from the questionnaire

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How often do you visit Big Bazaar?


Valid

First time
Once a week
Twice a week
Weekends
Once a month
Anytime
Total

Frequency

Percent

Valid Percent

2
32
10
44
8
4
100

2.0
32.0
10.0
44.0
8.0
4.0
100.0

2.0
32.0
10.0
44.0
8.0
4.0
100.0

Cumulative
Percent
2.0
34.0
44.0
88.0
96.0
100.0

Analyses & Inference


From the above graph it is clear that: Out of 100-sample size surveyed, 44% of respondents prefer to visit Big Bazaar at
weekends, 32% of respondents prefer to visit Big Bazaar once in a week, 10% of
respondents prefer to visit Big Bazaar Twice a week, 8% of respondents prefer to visit
Big Bazaar once a month, 4% of respondents prefer to visit Big Bazaar at any time & 2%
of respondents who visited for the first time.
These data shows that 44% of sample population prefers to visit Big Bazaar during
Week ends.

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Question no 6 from the questionnaire


Which of the following Media influence you more to shop at Big Bazaar.
Valid

Frequency

Percent

Valid Percent

Print ads
Hoardings
Word of mouth

5
26
5

5.0
26.0
5.0

5.0
26.0
5.0

Displays
Future TV
News paper
Total

45
18
1
100

45.0
18.0
1.0
100.0

45.0
18.0
1.0
100.0

Cumulative
Percent
5.0
31.0
36.0
81.0
99.0
100.0

Analyses & Inference


From the above graph it is clear that: Out of 100-sample size surveyed, 45% of them prefer that Displays influence more to
shop at Big Bazaar, 26% of them suggest that Hoardings influence more to shop at Big
Bazaar, 18% of them suggest that Future TV influence more to shop at Big Bazaar, 5% of
them suggest that Word of mouth influence more to shop at Big Bazaar & 1% of them
suggest that Newspaper influence more to shop at Big Bazaar.

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These data shows that Displays influence more to shop at Big Bazaar compared to
other Medias.

Question no 7 from the questionnaire


Are you aware of FOOD STOP, F123 and STAR & SITARA at Big Bazaar?

Valid

Frequency

Percent

Valid
Percent

Cumulative
Percent

100

100.0

100.0

100.0

Yes

Analyses & Inference


From the above graph it is clear that: Out of 100-sample size surveyed, Awareness level of FOOD STOP, F123 and STAR &
SITARA at Big Bazaar is 100% from the Respondents
The data shows that 100% of the sample population are aware of FOOD STOP, F123 and
STAR & SITARA at Big Bazaar.

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Question no 7.1 from the questionnaire


If Yes, How did you come to know about FOOD STOP,F123 and STAR & SITARA
at Big Bazaar?

Valid

Frequency

Percent

Valid Percent

Cumulative
Percent

Print ads

3.0

3.0

3.0

Hoardings
Word of mouth
Displays
Future TV
News paper
Total

16
34
14
21
12
100

16.0
34.0
14.0
21.0
12.0
100.0

16.0
34.0
14.0
21.0
12.0
100.0

19.0
53.0
67.0
88.0
100.0

Analyses & Inference


From the above graph it is clear that: Out of 100-sample size surveyed, 34% of respondents were aware about FOOD STOP,
F123 and STAR & SITARA at Big Bazaar with the help of Word of Mouth, 21% with

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Future TV, 16% with Hoardings,14% with Displays and 12% got aware from News paper
& another 3% from Print ads.
These data shows that 34% of sample population were aware about Big Bazaar with the
help of Word of mouth Media.

Question no 8 from the questionnaire


What is your opinion towards Medias for the following :
FOOD STOP

Valid

Frequency

Percent

Valid
Percent

Cumulative
Percent

Good
Very good

39
61

39.0
61.0

39.0
61.0

39.0
100.0

Total

100

100.0

100.0

Analyses & Inference


From the above graph it is clear that: -

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Out of 100-sample size surveyed, 61% of them are highly satisfied with the Medias of
Food stop at Big Bazaar & 39% of them are overall satisfied with the Medias of Food
stop at Big Bazaar.
These data shows that 61% of the sample population are overall highly satisfied with
the Medias of Food stop at Big Bazaar.
F123

Valid

Frequency

Percent

Valid
Percent

Cumulative
Percent

Good
Very good

36
64

36.0
64.0

36.0
64.0

36.0
100.0

Total

100

100.0

100.0

Analyses & Inference


From the above graph it is clear that: -

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Out of 100-sample size surveyed, 64% of them are highly satisfied with the Medias of
F123 at Big Bazaar & 36% of them are overall satisfied with the Medias of F123 at
Big Bazaar.
These data shows that 64% of the sample population are overall highly satisfied with
the Medias of F123 at Big Bazaar.

STAR & SITARA

Valid

Frequency

Percent

Valid
Percent

Cumulative
Percent

Good
Very good

61
39

61.0
39.0

61.0
39.0

61.0
100.0

Total

100

100.0

100.0

Analyses & Inference

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From the above graph it is clear that: Out of 100-sample size surveyed, 39% of them are highly satisfied with the Medias of
Star and Sitara at Big Bazaar & 61% of them are overall satisfied with the Medias of
Star and Sitara at Big Bazaar.
These data shows that 61% of the sample population are overall satisfied with the
Medias of Star and Sitara at Big Bazaar.

Question no 9 from the questionnaire


Are you aware of "Monthly savings Bazaar" super savings every month at Big
Bazaar?

Valid

Yes

Frequency

Percent

Valid
Percent

Cumulative
Percent

100

100.0

100.0

100.0

Analyses & Inference

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From the above graph it is clear that: Out of 100-sample size surveyed, Awareness level of "Monthly savings Bazaar" super
savings every month at Big Bazaar is 100% from the Respondents.
The data shows that 100% of the sample population are aware of "Monthly savings
Bazaar" super savings every month at Big Bazaar.

Question no 9.1 from the questionnaire


If Yes, how did you come to know about "Monthly savings Bazaar" super savings
every month at Big Bazaar?

Valid

Frequency

Percent

Valid Percent

Cumulative
Percent

Hoardings

19

19.0

19.0

19.0

Word of mouth

11

11.0

11.0

30.0

Displays
Future TV

7
18

7.0
18.0

7.0
18.0

37.0
55.0

News paper

45

45.0

45.0

100.0

Total

100

100.0

100.0

Analyses & Inference

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From the above graph it is clear that: Out of 100-sample size surveyed, 45% of respondents were aware about "Monthly
savings Bazaar" super savings every month at Big Bazaar with the help of Newspaper,
19% with Hoardings, 18% with Future TV and 11% got aware from Word of mouth &
another 7% from Displays.
These data shows that 45% of sample population were aware about "Monthly savings
Bazaar" super savings every month at Big Bazaar with the help of Newspaper Media.

Question no 10 from the questionnaire


Are you aware of "Youth special" offer at Big Bazaar?

Valid

Frequency

Percent

Valid
Percent

Cumulative
Percent

100

100.0

100.0

100.0

Yes

Analyses & Inference

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From the above graph it is clear that: Out of 100-sample size surveyed, Awareness level of "Youth special offer at Big Bazaar
is 100% from the Respondents.
The data shows that 100% of the sample population are aware of "Youth special offer at
Big Bazaar.

Question no 10.1 from the questionnaire


If Yes, How did you come to know about "Youth special" offer at Big Bazaar?
Valid

Frequency

Percent

Valid Percent

Print ads
Hoardings
Word of mouth
Displays
Future TV

1
19
14
5
12

1.0
19.0
14.0
5.0
12.0

1.0
19.0
14.0
5.0
12.0

News paper
Total

49
100

49.0
100.0

49.0
100.0

Cumulative
Percent
1.0
20.0
34.0
39.0
51.0
100.0

Analyses & Inference


From the above graph it is clear that: -

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Out of 100-sample size surveyed,49% of respondents were aware about "Youth special"
offer at Big Bazaar with the help of News paper,19% with Hoardings,14% with Word of
Mouth, 12% with Future TV and 5% got aware from Displays & another 1% from Print
ads.
These data shows that 49% of sample population were aware about Youth special" offer
at Big Bazaar with the help of Newspaper Media.

Question no 11 from the questionnaire


Are you aware of Fashion @ Big Bazaar?

Valid

Yes

Frequency

Percent

100

100.0

Valid
Percent
100.0

Cumulative
Percent
100.0

Analyses & Inference

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From the above graph it is clear that: Out of 100-sample size surveyed, Awareness level of Fashion @ Big Bazaar is 100%
from the Respondents.
The data shows that 100% of the sample population are aware of Fashion @ Big Bazaar.

Question no 11.1 from the questionnaire


If Yes, How did you come to know about Fashion @ Big Bazaar?
Frequency
Percent
Valid
Percent
Valid

Cumulative
Percent

Hoardings
Word of mouth
Displays

39
3
21

39.0
3.0
21.0

39.0
3.0
21.0

39.0
42.0
63.0

Future TV

30

30.0

30.0

93.0

News paper

7.0

7.0

100.0

Total

100

100.0

100.0

Analyses & Inference

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From the above graph it is clear that: From the above result we find that out of the survey made on 100 samples 39% of
respondents were aware about Fashion @ Big Bazaar with the help of Hoardings, 30%
with Future TV, 21% with Displays and 7% got aware from News paper & another 3%
from Word of Mouth.
These data shows that 39% of sample population were aware about Fashion @ Big
Bazaar with the help of Hoardings.

Question no 12 from the questionnaire

Analyses & Inference


From the above graph it is clear that: -

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Out of 100-sample size surveyed, 100% of the Respondents suggest that signage is
helpful in the store.
The data shows that 100% of the sample population suggest that signage is helpful in the
store.

Question no 13 from the questionnaire


13.1 All Medias promoted by Big Bazaar should be prohibited by law.

Valid

Yes
No
Total

Frequency

Percent

2
98
100

2.0
98.0
100.0

Valid Percent Cumulative Percent


2.0
98.0
100.0

2.0
100.0

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Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 98% of the respondents suggest that all Medias
promoted by Big Bazaar are good enough but only 2% of the respondents say that all the
Medias promoted by Big Bazaar should be prohibited by law.
The data shows that 98% of the sample population agree that all the Medias promoted by
Big bazaar are good.
13.2 Most of the Medias of Big Bazaar are bad.

Valid

No

Frequency

Percent

100

100.0

Valid
Percent
100.0

Cumulative
Percent
100.0

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Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that most of the
Medias promoted by Big Bazaar are good.
The data shows that 100% of the sample population agree that all the Medias promoted
by Big Bazaar are good.

13.3 Medias of Big Bazaar are monotonous.


Frequency

Percent

Valid Cumulative
Percent Percent

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Valid

No

100

100.0

100.0

100.0

Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias
promoted by Big Bazaar are not Monotonous.
The data shows that 100% of the sample population agree that Medias promoted by Big
Bazaar are not Monotonous.

13.4 I have no feeling one or the other about most Medias of Big Bazaar.

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Valid

No

Frequency

Percent

100

100.0

Valid Cumulative
Percent Percent
100.0
100.0

Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that most of the
Medias promoted by Big Bazaar inspire them to visit once.
The data shows that 100% of the sample population agree that most of the Medias
promoted by Big Bazaar inspire them to visit once.

13.5 I like Medias of Big Bazaar at times.

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Valid

No

Frequency

Percent

Valid
Percent

Cumulative
Percent

100

100.0

100.0

100.0

Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that all the Medias of
Big Bazaar will be in the mind for long lasting.
The data shows that 100% of the sample population agree that all the Medias of Big
Bazaar will be in the mind for long lasting.

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13.6 Watching any of the Medias of Big Bazaar is waste of time.

Valid

No

Frequency

Percent

100

100.0

Valid Cumulative
Percent
Percent
100.0
100.0

Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that watching any of
the Medias of Big Bazaar are worth while and inspire to shop at Big Bazaar
The data shows that 100% of the sample population agree that watching any of the
Medias of Big Bazaar are worth while and inspire to shop at Big Bazaar

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13.7 Most of the Medias of Big Bazaar are fairly interesting.

Valid

Yes

Frequency

Percent

100

100.0

Valid
Percent
100.0

Cumulative
Percent
100.0

Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that all the Medias of
Big Bazaar are fairly interesting and inspire to shop at Big Bazaar.
The data shows that 100% of the sample population agree that all the Medias of Big
Bazaar are fairly interesting and inspire to shop at Big Bazaar.

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13.8 I like to buy products advertised on TV whenever possible.

Valid

Yes

Frequency

Percent

Valid
Percent

Cumulative
Percent

100

100.0

100.0

100.0

Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that they like to buy
products advertised on TV whenever possible.
The data shows that 100% of the sample population agree that they like to buy products
advertised on TV whenever possible.

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13.9 Most Medias help to select the best product available.


Frequency
Percent
Valid

Yes

100

Valid
Percent

Cumulative
Percent

100.0

100.0

100.0

Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that most of the
Medias of Big Bazaar are helpful for them to select the best product available.
The data shows that 100% of the sample population agree that most of the Medias of Big
Bazaar are helpful for them to select the best product available.

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13.10 Most of the Medias of Big Bazaar are just to make fun.

Valid

No

Frequency

Percent

100

100.0

Valid
Percent
100.0

Cumulative
Percent
100.0

Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias of Big
Bazaar are not to make fun.
The data shows that 100% of the sample population agree that Medias of Big Bazaar are
not to make fun.

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13.11 Most of the Medias of Big bazaar do not inspire to shop at Big bazaar.

Valid

Frequency

Percent

100

100.0

No

Valid
Percent
100.0

Cumulative
Percent
100.0

Findings
From the above graph it is clear that: Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias of Big
Bazaar inspire to shop at Big Bazaar.
The data shows that 100% of the sample population agree that Medias of Big Bazaar
inspire to shop at Big Bazaar.

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Analyses & inference


From the above graphs it is clear that: 13.1) Out of 100-sample size surveyed, 98% of the respondents suggest that all
Medias promoted by Big Bazaar are good enough but only 2% of the respondents say
that all the Medias promoted by Big Bazaar should be prohibited by law.
13.2) Out of 100-sample size surveyed, 100% of the Respondents suggest that most
of the Medias promoted by Big Bazaar are good.
13.3) Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias
promoted by Big Bazaar are not Monotonous.
13.4) Out of 100-sample size surveyed, 100% of the Respondents suggest that most
of the Medias promoted by Big Bazaar inspire them to visit once.
13.5) Out of 100-sample size surveyed, 100% of the Respondents suggest that all the
Medias of Big Bazaar will be in the mind for long lasting.
13.6) Out of 100-sample size surveyed, 100% of the Respondents suggest that
watching any of the Medias of Big Bazaar are worth while and inspire to shop at Big
Bazaar.
13.7) Out of 100-sample size surveyed, 100% of the Respondents suggest that all the
Medias of Big Bazaar are fairly interesting and inspire to shop at Big Bazaar.
13.8) Out of 100-sample size surveyed, 100% of the Respondents suggest that they
like to buy products advertised on TV whenever possible.
13.9) Out of 100-sample size surveyed, 100% of the Respondents suggest that most
of the Medias of Big Bazaar are helpful for them to select the best product available.
13.10) Out of 100-sample size surveyed, 100% of the Respondents suggest that
Medias of Big Bazaar are not to make fun.
13.11) Out of 100-sample size surveyed, 100% of the Respondents suggest that
Medias of Big Bazaar inspire to shop at Big Bazaar.

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These data shows that 100% of sample population have favourable attitudes towards
Medias at Big Bazaar.

Question no 14 from the questionnaire


Please rate the following Medias promoted by Big Bazaar.
Print ads
Frequency Percent
11
89

11.0
89.0

Valid
Percent
11.0
89.0

100

100.0

100.0

Valid Agree
Strongly agree
Total

Cumulative
Percent
11.0
100.0

Analyses & Inference


From the above graph it is clear that: -

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Out of 100-sample size surveyed, 89% of them strongly agree & 11% of them only
agree with the Print ads promoted by Big Bazaar.
These data shows that 89% of the sample population overall strongly agree with the
Print ads promoted by Big Bazaar.

Hoardings

Valid

Agree
Strongly agree
Total

Frequency

Percent

43
57
100

43.0
57.0
100.0

Valid
Percent
43.0
57.0
100.0

Cumulative
Percent
43.0
100.0

Analyses & Inference


From the above graph it is clear that: -

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Out of 100-sample size surveyed, 57% of them strongly agree & 43% of them only
agree with the hoardings promoted by Big Bazaar.
These data shows that 57% of the sample population overall strongly agree with the
hoardings promoted by Big Bazaar.

Word of mouth

Valid

Neither agree
nor disagree
Agree
Strongly agree
Total

Frequency

Percent
1.0

Valid
Percent
1.0

Cumulative
Percent
1.0

1
45
54
100

45.0
54.0
100.0

45.0
54.0
100.0

46.0
100.0

Analyses & Inference

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From the above graph it is clear that: Out of 100-sample size surveyed, 54% of them strongly agree, 45% of them agree &
1% of them neither agrees nor disagrees with the Word of mouth promoted by Big
Bazaar.
These data shows that 54% of the sample population overall strongly agree with the
Word of mouth promoted by Big Bazaar.
News Paper

Valid

Agree
Strongly
agree
Total

Frequency

Percent

59
41

59.0
41.0

100

100.0

Valid Cumulative
Percent
Percent
59.0
59.0
41.0
100.0
100.0

Analyses & Inference

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From the above graph it is clear that: Out of 100-sample size surveyed, 59% of them agree & only 41% of them strongly
agree with the Newspaper ads promoted by Big Bazaar.
These data shows that 59% of the sample population overall agree with the
Newspaper ads promoted by Big Bazaar.

Displays

Valid

Agree
Strongly
agree
Total

Frequency

Percent

Valid Cumulative
Percent
Percent

43
57

43.0
57.0

43.0
57.0

100

100.0

100.0

43.0
100.0

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Analyses & Inference


From the above graph it is clear that: Out of 100-sample size surveyed, 57% of them strongly agree & 43% of them only
agree with the Displays promoted by Big Bazaar.
These data shows that 57% of the sample population overall strongly agree with the
Displays promoted by Big Bazaar.
Future TV

Valid

Frequency

Percent

Agree
Strongly agree

35
65

35.0
65.0

Valid
Percent
35.0
65.0

Total

100

100.0

100.0

Cumulativ
e Percent
35.0
100.0

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Analyses & Inference


From the above graph it is clear that: Out of 100-sample size surveyed, 65% of them strongly agree & 35% of them only
agree with the Future TV promoted by Big Bazaar.
These data shows that 65% of the sample population overall strongly agree with the
Future TV promoted by Big Bazaar.

Television

Valid

Neither agree
nor disagree

Frequency

Percent

1.0

Valid
Percent
1.0

Cumulative
Percent
1.0

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Agree
Strongly agree

93
6

93.0
6.0

93.0
6.0

Total

100

100.0

100.0

94.0
100.0

Analyses & Inference


From the above graph it is clear that: Out of 100-sample size surveyed, 93% of them agree, 6% of them strongly agree &
1% of them neither agrees nor disagrees with the Television ads promoted by Big
Bazaar.
These data shows that 93% of the sample population overall agree with Television ads
the promoted by Big Bazaar.

Question no 15 from the questionnaire


Satisfaction level of Medias promoted by Big Bazaar compared to other retail stores.
Big Bazaar

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Valid

Frequency

Percent

Satisfied
Highly satisfied

10
90

10.0
90.0

Valid
Percent
10.0
90.0

Total

100

100.0

100.0

Cumulativ
e Percent
10.0
100.0

Analyses & Inference


From the above graph it is clear that: Out of 100-sample size surveyed, 90% of them are overall highly satisfied & 10% of
them satisfied with the Medias promoted by Big Bazaar.
These data shows that 90% of the sample population overall highly satisfied with the
Medias promoted by Big Bazaar.
. Others

Valid

Neutral
Satisfied

Frequency
31
69

Percent
31.0
69.0

Valid Percent
31.0
69.0

Cumulative Percent
31.0
100.0

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Total

100

100.0

100.0

Analyses & Inference


From the above graph it is clear that: Out of 100-sample size surveyed, 64% of them are only satisfied & 36% of them are
neutral with the Medias promoted by other retail stores.
These data shows that 64% of the sample population only satisfied with the Medias
promoted by other retail stores.

Question no 16 from the questionnaire


Are you satisfied with the Medias promoted by Banashankari Big Bazaar super
centre?

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Valid

Frequency

Percent

Valid
Percent

Cumulative
Percent

Neutral
Satisfied

1
52

1.0
52.0

1.0
52.0

1.0
53.0

Highly satisfied

47

47.0

47.0

100.0

Total

100

100.0

100.0

Analyses & Inference


From the above graph it is clear that: Out of 100-sample size surveyed, 47% of them are overall highly satisfied, where as52%
of them only satisfied & 1% neutral with the Medias promoted by Banashankari Big
Bazaar super centre Bangalore.
These data shows that 47% of the sample population overall highly satisfied with the
Medias promoted by Banashankari Big Bazaar super centre Bangalore.

Question no 17 from the questionnaire


Would you like to visit Banashankari Big Bazaar super centre again?

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Valid

Definitely

Frequency

Percent

Valid
Percent

Cumulative
Percent

100

100.0

100.0

100.0

Analyses and Inference


From the above graph it is clear that: Out of 100-sample size surveyed, 100% of them agree that they would you like to visit
Banashankari BIG BAZAAR super centre again.
The data shows that 100% of the sample population agree that agree that they would you
like to visit Banashankari BIG BAZAAR super centre again.

Question no 18 from the questionnaire

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Suggestions or comment for further improvement of Medias at Banashankari Big


Bazaar super centre
Valid

Very good
Excellent
Good
Good & carry on
Good and carry on
Good and need to
improve
Good but still further
improvement is needed
Nothing it is been
Properly maintained
Satisfied and good
Very good
Very good and carry on
Total

Frequency
1
4
44
2
4
1

Percent
1.0
4.0
44.0
2.0
4.0
1.0

Valid Percent
1.0
4.0
44.0
2.0
4.0
1.0

Cumulative Percent
1.0
5.0
49.0
51.0
55.0
56.0

1.0

1.0

57.0

1.0

1.0

58.0

1
40
1
100

1.0
40.0
1.0
100.0

1.0
40.0
1.0
100.0

59.0
99.0
100.0

Analyses & Inference

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From the above graph it is clear that: Out of 100-sample size surveyed, 44% of them suggest that Medias promoted by
Banashankari Big Bazaar super centre Bangalore are good
Whereas 41% of them suggest as very good, 4% as Excellent, 6% as good and carry
on,1% as very good an carry on,1% as satisfied and good,1% as good and need to
improve,1% as neutral & 1% good but still further improvement is needed.
These data shows that on an average 98% of the sample population suggest that overall
very good with the Medias promoted by Banashankari Big Bazaar super centre
Bangalore.

Summing up the findings

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Sex
The sample size was 100. Out of the 100 respondents there were 87 males and 13
females.87% Male & 13% Female.
From the above findings it is clear that there is high shopping frequency in male
respondents compared to female respondents.
1) Age Group (years)
Out of 100-sample size surveyed, 59% of them are from age group 26-40,
34% are Less than 25 and only 7% from 41-50.
These data shows that on an average all age group people visit to Big Bazaar.
2) Monthly household income (Rs)
Out of 100-sample size surveyed, 44% of them fall in this category whose monthly house
income is less than 10,000 rupees/month, whereas 40% fall in this category whose
monthly income is 10,001-20,000 rupees/month,15% fall in 20,001-30,000 rupees/month
and another 1% fall in over 30,000 rupees/month.
These data shows that 44% of sample population shop at Big Bazaar whose income is
less than 10000 rupees/month.
3) Occupation
Out of 100-sample size surveyed, 50% of them are employees, 26% are Professional,
22% are student and 2% are Business men.
These data shows that on an average all category of people visit to Big Bazaar.
4) How did you come to know about Big Bazaar?
Out of 100-sample size surveyed, 57% of respondents were aware about Big Bazaar with
the help of Hoardings, 21% with Displays, 12% with word of mouth and 5% got aware
from Television & another 5% from Newspaper.
These data shows that 57% of sample population were aware about Big Bazaar with the
help of hoardings Media.

5) How often do you visit Big Bazaar?

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Out of 100-sample size surveyed, 44% of respondents prefer to visit Big Bazaar at
weekends, 32% of respondents prefer to visit Big Bazaar once in a week, 10% of
respondents prefer to visit Big Bazaar Twice a week, 8% of respondents prefer to visit
Big Bazaar once a month, 4% of respondents prefer to visit Big Bazaar at any time & 2%
of respondents visited for the first time. These data shows that 44% of sample population
prefers to visit Big Bazaar during Week ends.

6) Which of the following Media influence you more to shop at Big Bazaar?
Out of 100-sample size surveyed, 45% of them prefer that Displays influence more to
shop at Big Bazaar, 26% of them suggest that Hoardings influence more to shop at Big
Bazaar, 18% of them suggest that Future TV influence more to shop at Big Bazaar,5% of
them suggest that Word of mouth influence more to shop at Big Bazaar,1% of them
suggest that Newspaper influence more to shop at Big Bazaar. These data shows that
Displays influence more to shop at Big Bazaar compared to other Medias.

7) Awareness of Food stop, F123 and Star & Sitara at Big Bazaar.
Out of 100-sample size surveyed, Awareness level of Food stop, F123 and Star & Sitara
at Big Bazaar is 100% from the Respondents. The data shows that 100% of the sample
population are aware of Food stop, F123 and Star & Sitara at Big Bazaar.
7.1) how did you come to know about Food stop, F123 and Star & Sitara at Big
Bazaar?
Out of 100-sample size surveyed, 34% of respondents were aware about FOOD STOP,
F123 and STAR & SITARA at Big Bazaar with the help of Word of Mouth, 21% with
Future TV, 16% with Hoardings,14% with Displays and 12% got aware from News paper
& another 3% from Print ads.
These data shows that 34% of sample population were aware about Big Bazaar with the
help of Word of mouth Media.

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8) Opinion towards Medias FOOD STOP, F123 and STAR & SITARA at Big
Bazaar.
FOOD STOP
Out of 100-sample size surveyed, 61% of them are highly satisfied with the Medias of
Food stop at Big Bazaar & 39% of them are overall satisfied with the Medias of Food
stop at Big Bazaar.
These data shows that 61% of the sample population are overall highly satisfied with the
Medias of Food stop at Big Bazaar.
F123
Out of 100-sample size surveyed, 64% of them are overall highly satisfied with the
Medias of F123 at Big Bazaar & 36% of them are overall satisfied with the Medias of
F123 at Big Bazaar.
These data shows that 64% of the sample population are overall highly satisfied with the
Medias of F123 at Big Bazaar.
STAR & SITARA
Out of 100-sample size surveyed, 39% of them are highly satisfied with the Medias of
Star and Sitara at Big Bazaar & 61% of them are overall satisfied with the Medias of Star
and Sitara at Big Bazaar
These data shows that 61% of the sample population are overall satisfied with the Medias
of Star and Sitara at Big Bazaar.
9) Awareness of Monthly savings Bazaar super savings every month at Big
Bazaar.
Out of 100-sample size surveyed, Awareness level of "Monthly savings Bazaar" super
savings every month at Big Bazaar is 100% from the Respondents.
The data shows that 100% of the sample population are aware of "Monthly savings
Bazaar" super savings every month at Big Bazaar.

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9.1) how did you come to know about Monthly savings Bazaar super savings
every month at Big Bazaar.
Out of 100-sample size surveyed, 45% of respondents were aware about "Monthly
savings Bazaar" super savings every month at Big Bazaar with the help of Newspaper,
19% with Hoardings, 18% with Future TV and 11% got aware from Word of mouth &
another 7% from Displays.
These data shows that 45% of sample population were aware about "Monthly savings
Bazaar" super savings every month at Big Bazaar with the help of Newspaper Media.

10) Awareness of Youth special offer at Big Bazaar


Out of 100-sample size surveyed, Awareness level of "Youth special offer at Big Bazaar
is 100% from the Respondents.
The data shows that 100% of the sample population are aware of "Youth special offer at
Big Bazaar.
10.1) how did you come to know about Youth special offer at Big Bazaar
Out of 100-sample size surveyed,49% of respondents were aware about "Youth special"
offer at Big Bazaar with the help of News paper,19% with Hoardings,14% with Word of
Mouth, 12% with Future TV and 5% got aware from Displays & another 1% from Print
ads.
These data shows that 49% of sample population were aware about Youth special" offer
at Big Bazaar with the help of Newspaper Media.
11) Awareness of Fashion @ Big Bazaar.
Out of 100-sample size surveyed, Awareness level of Fashion @ Big Bazaar is 100%
from the Respondents.
The data shows that 100% of the sample population are aware of Fashion @ Big Bazaar.

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11.1) how did you come to know about Fashion @ Big Bazaar?
Out of 100-sample size surveyed, 39% of respondents were aware about Fashion @ Big
Bazaar with the help of Hoardings, 30% with Future TV, 21% with Displays and 7% got
aware from News paper & another 3% from Word of Mouth.
These data shows that 39% of sample population were aware about Fashion @ Big
Bazaar with the help of Hoardings.
12) Signage in the store helpful?
Out of 100-sample size surveyed, 100% of the Respondents suggest that signage is
helpful in the store.
The data shows that 100% of the sample population suggest that signage is helpful in the
store.
13) For the following (Say Yes or No)
13.1) Out of 100-sample size surveyed, 98% of the respondents suggest that all
Medias promoted by Big Bazaar are good enough but only 2% of the respondents say
that all the Medias promoted by Big Bazaar should be prohibited by law.
13.2) Out of 100-sample size surveyed, 100% of the Respondents suggest that most
of the Medias promoted by Big Bazaar are good.
13.3) Out of 100-sample size surveyed, 100% of the Respondents suggest that Medias
promoted by Big Bazaar are not Monotonous.
13.4) Out of 100-sample size surveyed, 100% of the Respondents suggest that most
of the Medias promoted by Big Bazaar inspire them to visit once.
13.5) Out of 100-sample size surveyed, 100% of the Respondents suggest that all the
Medias of Big Bazaar will be in the mind for long lasting.
13.6) Out of 100-sample size surveyed, 100% of the Respondents suggest that
watching any of the Medias of Big Bazaar are worth while and inspire to shop at Big
Bazaar.

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13.7) Out of 100-sample size surveyed, 100% of the Respondents suggest that all the
Medias of Big Bazaar are fairly interesting and inspire to shop at Big bazaar.
13.8) Out of 100-sample size surveyed, 100% of the Respondents suggest that they
like to buy products advertised on TV whenever possible.
13.9) Out of 100-sample size surveyed, 100% of the Respondents suggest that most
of the Medias of Big Bazaar are helpful for them to select the best product available.
13.10) Out of 100-sample size surveyed, 100% of the Respondents suggest that
Medias of Big Bazaar are not to make fun.
13.11) Out of 100-sample size surveyed, 100% of the Respondents suggest that
Medias of Big Bazaar inspire to shop at Big Bazaar.
These data shows that 100% of sample population have favourable attitudes towards
Medias at Big Bazaar.
14) Medias promoted by Big Bazaar
Print ads
Out of 100-sample size surveyed, 89% of them strongly agree & 11% of them only agree
with the Print ads promoted by Big Bazaar.
These data shows that 89% of the sample population overall strongly agree with the Print
ads promoted by Big Bazaar.
Hoardings
Out of 100-sample size surveyed, 57% of them strongly agree & 43% of them only agree
with the hoardings promoted by Big Bazaar.
These data shows that 57% of the sample population overall strongly agree with the
hoardings promoted by Big Bazaar.
Word of mouth
Out of 100-sample size surveyed, 54% of them strongly agree, 45% of them agree & 1%
of them neither agrees nor disagrees with the Word of mouth promoted by Big Bazaar.
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These data shows that 54% of the sample population overall strongly agree with the Word
of mouth promoted by Big Bazaar.
News paper
Out of 100-sample size surveyed, 59% of them agree & only 41% of them strongly agree
with the Newspaper promoted by Big Bazaar.
These data shows that 59% of the sample population overall agree with the Newspaper
promoted by Big Bazaar
Displays
Out of 100-sample size surveyed, 57% of them strongly agree & 43% of them only agree
with the Displays promoted by Big Bazaar.
These data shows that 57% of the sample population overall strongly agree with the
Displays promoted by Big Bazaar.
Future TV
Out of 100-sample size surveyed, 65% of them strongly agree & 35% of them only agree
with the Future TV promoted by Big Bazaar.
These data shows that 65% of the sample population overall strongly agree with the
Future TV promoted by Big Bazaar.
Television
Out of 100-sample size surveyed, 93% of them agree, 6% of them strongly agree & 1%
of them neither agrees nor disagrees with the Television ads promoted by Big Bazaar.
These data shows that 93% of the sample population overall agree with Television ads the
promoted by Big Bazaar.
15) Satisfaction level of Medias promoted by Big Bazaar compared to other retail
stores.
Big Bazaar

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Out of 100-sample size surveyed, 90% of them are overall highly satisfied & 10% of
them satisfied with the Medias promoted by Big Bazaar.
These data shows that 90% of the sample population overall highly satisfied with the
Medias promoted by Big Bazaar.
Others
Out of 100-sample size surveyed, 64% of them are only satisfied & 36% of them are
neutral with the Medias promoted by other retail stores.
These data shows that 64% of the sample population only satisfied with the Medias
promoted by other retail stores.
16) Medias promoted by Banashankari Big Bazaar super centre.
Out of 100-sample size surveyed, 47% of them are overall highly satisfied, where as52%
of them only satisfied & 1% neutral with the Medias promoted by Banashankari Big
Bazaar super centre Bangalore.
These data shows that 47% of the sample population overall highly satisfied with the
Medias promoted by Banashankari Big Bazaar super centre Bangalore.
17) Would you like to visit Banashankari Big Bazaar super centre again.
Out of 100-sample size surveyed, 100% of them agree that they would you like to visit
Banashankari Big Bazaar super centre again.
The data shows that 100% of the sample population agree that they would you like to
visit Banashankari Big Bazaar super centre again.
18) Suggestions or comment for further improvement of Medias at Banashankari
Big Bazaar super centre
Out of 100-sample size surveyed, 44% of them suggest that Medias promoted by
Banashankari Big Bazaar super centre Bangalore are good
Where as 41% of them suggest as very good, 4% as Excellent, 6% as good and carry
on,1% as very good an carry on,1% as satisfied and good,1% as good and need to
improve,1% as neutral & 1% good but still further improvement is needed.

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These data shows that on an average 98% of the sample population suggest that overall
Medias promoted by Banashankari Big Bazaar super centre Bangalore are very good.

Conclusions
The study helped me gain valuable insights in, towards a customers association with a
brand. This project titled Customer attitudes towards media at Big Bazaar, has been a
knowledge gaining experience for me. By interacting with the respondents and making
visits to the competing malls and stores, I have been able to understand that
understanding customers is an art and it takes a very strong brand image for a company
to retain itself in the market. The results of the survey proved to be both encouraging
and partly discouraging too. The respondents were not very positive about Big Bazaar
as being very expensive and with less variety, which was quite discouraging as that is
entirely not true. The segment for which Big bazaar should cater to is the 26-40 age
segments, so as the organization should focus on highlighting the various options
available at the Big Bazaar store; it is going to bond well with the targeted market.
Though there are many competitors in the market for this segment, the company has an
advantage, as it is already an established player in the industry. Big bazaar has what it
takes to become a name to reckon with in the market and I offer my best wishes for the
same and hope that my work will be of some use for the company.

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Recommendations and Suggestions


The suggestions that I can give after the study are
1) There is very low shopping frequency in female respondents compared to
male respondents with only 13% of sample population. So lot of innovative
promotional activities should be done to snatch the mind of the female
respondents of the sample population.
2) 57% of sample population were aware about Big Bazaar with the help of
hoardings Media. So I suggest that this is the best Media to communicate the
new offers.
3) 98% of the sample population suggest that overall Medias promoted by
Banashankari Big Bazaar super centre Bangalore are very good. So as per
my knowledge I advise that Customers are more favourable towards Medias
but still improvements have to be done to succeed & to grab the potential
market share.
4) On an average 69% of the sample population are satisfied by the Medias
promoted by Big Bazaar when compared to other retail stores and 47% are
highly satisfied by Banashankari big bazaar super centre compared to other
Big Bazaar store in Bangalore. So I recommend that lot of advertising
activities should be done to get filled the gap.

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5) In general Big Bazaar is positioned as a low priced and good quality store.
But it is only the low price which has clicked with the customers i.e. the
consumer regards Big Bazaar as a store for reasonable price and not good
quality; hence efforts must be made to improve the perception of the
consumers regarding the quality of the products.
6) Big Bazaar should concentrate more on customers whose Monthly household
income is less than 10000 Rupees/month as these customers visit often more
than twice a month and also they do not prefer high brands due to the high
cost of living in Bangalore.
7) The age group of 26-40 are most active when it comes to shopping as 59% of
the respondents who shop more than twice a month fall in this category and
this can be a likely group.

8) The employees are most active when it comes to shopping as 50% of the
respondents who shop more than twice a month fall in this category and this
can be a potential category.
9) As most of the shoppers were from the ITES BPO, IT sectors, there can be
direct advertisements/publicity carried out at these offices/canteens in the
form of banners, posters being set up, or advertisements of Big Bazaar
running on a Plasma Screen at the canteens. This would help in targeting the
specific age group with more efficiency than having a generic audience .This
would also reduce the ad spend.
10) A lot of below the line (BTL) activities should be carried out to target this
group.

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11) More and more Promotional offers to be promoted in the weekends as 44%
of respondents often visit in the weekends.
12) Big Bazaar should show interests towards peak hours that is from evening
6pm to 9pm as the customers often visit during these hours so more
Innovative promotional activities should be done in these peak hours.
13) Most of the respondents feel that there are very few offers or sales happening
in the mid of the month which is not the case as there are some or the other
offers running. Hence there should be an attempt to communicate it
effectively.
14) Big Bazaar should promote more ads in television because it is performing
very low with only 6% compared to other Medias. While respondents
strongly agree with only 6%.
15) Big bazaar should focus on print ads as this Media is influencing very low to
shop at Banashankari Big Bazaar super centre with only 5%.
16) Awareness of all the offers through all the Medias is good but that to need to
do further improvements.
17) Respondents opinion towards media of Food stop, F 123 & Star and Sitara
is very good with on an average 60% from sample population. So need to
carry on as it is performing now.
18) Big Bazaar should accept gift coupons/vouchers (Sodexho) as these are the
gift coupons that most of the companies give their employees; this would also
create new walk-ins.
19) 100% of the sample population suggest that signage is helpful in the store so
it has to be properly maintained.
20) 100% of the sample population agree that they would you like to visit
Banashankari Big Bazaar super centre again. From this I suggest that
Banashankari Big Bazaar super centre is full filling one or the other needs of
the sample population either directly or indirectly by providing better service
and it has to maintain same services in future.

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LIMITATIONS OF STUDY
Some of the limitations of this study are:
I.

Due to time constraint the study was limited to Bangalore City and the
number of questionnaires was restricted to 100.

II.

It is assumed that the respondents understood the questions in the


questionnaires as they were supposed to. The chances of misunderstanding
were remote but it cannot be ruled out.

III.

It is assumed that the information given by the respondents is true as per their
knowledge and hence the chances of biased information is remote but
definitely cannot be ruled out.

IV.

Due to the limited number of respondents, the finding may not be the same for
the whole population.

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Questionnaire
Dear Sir/Madam,
I MANJNATH.M.JANAKI, first year MBA student of KLESs IMSR making a
thorough study on Big Bazaar. I request you to please co-operate & fill in your opinion
to facilitate our study. Your information will be kept confidential & will be used only for
study purpose.

Name: ____________________
Address (location): _________________________
Contact Number:_________________________
Sex:

Male

Female

Please let me know a little more about yourself.


1. Please specify your Age group (years);
(a) Less than 25
(c) 41-50

[ ]
[ ]

(b) 26-40
(d) Over 50

[ ]
[ ]

2. Please specify your monthly household income (Rs.);


(a) Less than 10,000 rupees/month
(b) 10,001 to 20,000 rupees/month
(C) 20,001 to 30,000 rupees/month
(d) Over 30000 rupees/month

[
[
[
[

]
]
]
]

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3. Occupation:
(a) Business
(d) House wife

[ ] (b) Employee
[ ] (e) Student

[ ]
[ ]

(c) Professional

[ ]

4. How did you come to know about BIG BAZAAR?


(a) Print ads
[ ]
(b) Hoardings
[ ]
(c) Word of mouth [ ]
(d) Displays
[ ]
(e) Television
[ ]
(f) Newspaper
[ ]
(g) Any other, (please specify) ______________________________________________

5. How often do you visit BIG BAZAAR?


(a) First time
(d) Weekends

[ ]
[ ]

(b) Once a week


(e) Once a month

[ ]
[ ]

(c) Twice a week


(f) Anytime

[ ]
[ ]

6. Which of the following Media influence you more to shop at Big Bazaar?
(a) Print ads

[ ]
(b) Hoardings
[ ]
(c) Word of mouth [ ]
(d) Displays
[ ]
(e) Future TV
[ ]
(f) Newspaper
[ ]
(g) Any other, (pleasespecify)______________________________________________

7. Are you aware of FOOD STOP, F123 and STAR & SITARA at
Big Bazaar?
(a) Yes

[ ]

(b) No

[ ]

If Yes, How did you come to know about FOOD STOP, F123 and STAR & SITARA
at BIG BAZAAR ?
(a) Print ads [ ]
(b) Hoardings
[ ]
(c) Word of mouth
[ ]
(d) Displays [ ]
(e) Future TV
[ ]
(f) Newspaper
[ ]
(g) Any other, (please specify) _____________________________________________

8. What is your opinion towards Medias for the following?


(a) Food Stop: Very bad [ ] Bad [ ] neither good nor bad [ ] Good [ ] Very good [ ]
(b) F 123
: Very bad [ ] Bad [ ] neither good nor bad [ ] Good [ ] Very good [ ]
(c) STAR & : Very bad [ ] Bad [ ] neither good nor bad [ ] Good [ ] Very good [ ]
SITARA

9. Are you aware of Monthly savings Bazaar super savings every month
at BIG BAZAAR ?
(a) Yes

[ ]

(b) No

[ ]

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If Yes, How did you come to know about Monthly savings Bazaar super savings
every month at BIG BAZAAR ?
(a) Print ads
[ ] (b) Hoardings
[ ] (c) Word of mouth
[ ]
(d) Displays
[ ] (e) Future TV
[ ] (f) Newspaper
[ ]
(g) Any other, (please specify)______________________________________________

10. Are you aware of Youth special offer at BIG BAZAAR?


(a) Yes

[ ]

(b) No [ ]

If Yes, How did you come to know about Youth special offer at BIG
BAZAAR?
(a) Print ads
[ ] (b) Hoardings
[ ] (c) Word of mouth [ ]
(d) Displays
[ ] (e) Future TV
[ ] (f) Newspaper
[ ]
(g) Any other,(please specify)_________________________________________
11. Are you aware of Fashion @ Big bazaar?
(a) Yes

[ ]

(b) No

[ ]

If Yes, How did you come to know about Fashion @ Big bazaar?
(a) Print ads
[ ] (b) Hoardings
[ ] (c) Word of mouth [ ]
(d) Displays
[ ] (e) Future TV
[ ] (f) Newspaper
[ ]
(g) Any other, (please specify) _______________________________________
12. Is the signage in the store helpful?
(a) Yes

[ ]

(b) No

[ ]

If No, (Please specify reasons) _____________________________________________

13. For the following (Say Yes or No)


(a) All Medias promoted by Big Bazaar should be prohibited by law. Yes [ ] No [ ]
(b) Most of the Medias of Big Bazaar are bad.
Yes [ ] No [ ]
(c) Medias of Big Bazaar are monotonous.
Yes [ ] No [ ]

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(d) I have no feeling one or the other about most Medias of BigBazaarYes [ ] No [ ]
(e) I like Medias of Big bazaar at times.
Yes [ ] No [ ]
(f) Watching any of the Medias of Big Bazaar is waste of time
Yes [ ] No [ ]
(g) Most of the Medias of Big Bazaar are fairly interesting.
Yes [ ] No [ ]
(h) I like to buy products advertised on TV whenever possible.
Yes [ ] No [ ]
(i) Most Medias help to select the best product available
Yes [ ] No [ ]
(j) Most of the Medias of Big Bazaar are just to make fun.
Yes [ ] No [ ]
(k) Most of the Medias of Big Bazaar do not inspire to shop at BigBazaar.Yes[ ]No[ ]

14. Please rate the following Medias promoted by BIG BAZAAR :


Medias

Print ads

Hoardings

Word of mouth

Newspaper

Displays

Future TV

Television

Strongly
disagree

Disagree

Neither agree
nor disagree

Agree

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15. Indicate your satisfaction level of Medias promoted by BIG BAZAAR


compared to other retail stores.
1- least satisfied
Parameters
1
Big bazaar
Others

5-highly satisfied
4

16. Are you satisfied with the Medias promoted by Banashankari BIG
BAZAAR super centre?
Rank the following where 1 is least satisfied and the 5 highly satisfied

17. Would you like to visit Banashankari BIG BAZAAR super centre again ?
(a) Definitely

[ ]

(b) Not sure

[ ]

(c) No

[ ]

If No, (Please specify the reasons)


____________________________________________________

18. Suggestions or comment for further improvement of Medias at


Banashankari BIG BAZAAR super centre
__________________________________________________
******************* THANK YOU *****************

Bibliography
Websites referred
http://www.ey.com/global/download.nsf/India/Retail_TheGreat_Indian_Retail_Story.pdf
http://www.imagesretail.com/
www.cplmg.com
www.Pantaloon.com
http://www.ibef.org/industry/retail.aspx

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Books and Magazines


Retail Management by Chetan Bajaj, Rajnesh Tuli, Nidhi V Srivastava
Business World

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