Empty Bowls Advertising Lesson Plan

Topic/Big Idea: Community

Class/Grade: 4th

Essential Questions: How can artists persuade others to purchase their art? How could artists
use Canva as a platform to create an advertisement at no expense? Why is research based
information important in developing an advertisement to persuade and presented through
multimodal forms within technology?
Objective(s): Students will...
knowHow to utilize digital technology and media to present and research information
understandHow to use artistic ideas and design principles to sell a piece of their art. (how
media messages are composed within a series of separate elements)
be able to...Create an advertisement to market the sale of their clay bowl to be sold at a
community fundraiser. Develop an awareness of advertising techniques (Ad will be displayed
with their bowl at the event and posted a form of social media) and present multimodally to
peers.
Standard Coding

Activity Description

SAMR level

VA:Cr1.1.4a

Intro: Why & where to place an advertisement to

market the sale of their art.

Substitution

ISTE-S 3
ISTE-S 4

http://emptyeasel.com/2007/04/30/7-tips-for-sellingart-online-how-to-help-buyers-find-your-artwork/
http://www.artpromotivate.com/2012/10/50-tips-helpselling-art.html

VA:Re7.2.4a
VA:Re8.1.4a

ISTE-S 3
ISTE-S 6

Show students some of the following examples and

ask these questions: Is this image an ad (i.e., selling

something) or a photograph?

Redefinition

What appeals or does not appeal to you in these

images?
What are the differences between ads and articles?
Links to images to use:
http://www.bhatnaturally.com/advertising/makingheadlines-19-print-ads-with-attention-grabbing-copy/
Then ask them to look for an advertising image on the
internet (Research) that answers the question: What
are they selling? Is the ad informative? What do you
like/dislike about the ad, and what questions do you
have about the ad you have found?
Create a collaborative mind map on
www.mindmeister.com
VA:Cn11.1.4a

ISTE-S 2
ISTE-S 5

Display collaborative mind maps and discuss what

tricks are commonly used in Advertising via Explain
Everything on ipads, along with how can we ethically
produce an advertisement? Students practice, and
gain additional knowledge about advertising, using
this resource on ipads or macbooks independently
after group Q & A:

Augmentation

http://pbskids.org/dontbuyit/advertisingtricks/
VA:Cr1.2.4a

ISTE-S 1
ISTE-S 2

Show students the guide to creating on Canva with

samples:
https://www.canva.com/design/DAA_TE8VRUk/X5wZ
y7k74KKA9w5du-kkQw/view:
Students then create ad using these principles in
canva:

Modification

USE
CONTRAST
TO HELP
YOUR DESIGNS
STAND OUT

YOUR

COLOR

SCHEME

BE

CONSISTENT

Use grids for your images

vs

Q UI CK TI PS FO R GREAT DESI GN

PICK

More info on headlines:

http://www.wordstream.com/blog/ws/2015/02/02/ppcad-headlines
Contrast & color:
http://www.howdesign.com/parse/destroy-designersblock-with-contrast/
VA:Pr4.1.4a

ISTE-S 2
ISTE-S 5
VA:Cr3.1.4a

ISTE-S 4

Choice of where to place advertisement:

Post to Blog: www.osageueart.weebly.com or
Post to Facebook Empty Bowls page:
All students ad will be posted to www.Artsonia.com
Once ads are completed, have students view ads
from other classes and decide on which one they
would buy, based on ethical advertising know-how &
what we learned about effective advertising through
http://explaineverything.com/
Student voters will explain why they chose the
advertisement and give details with evidence of
knowledge in regard to design and persuasive
marketing techniques. Through class Nearpod
presentations including each element/question, in
regard to advertising ethically.
https://www.nearpod.com/

Redefinition

VA:Cr1.2.4a

Students will be assessed on Nearpod Presentations

Redefinition
and through meaning making represented in individual
advertisements. All information will be compiled into
the Showbie or Nearpod paperless classroom for
teacher & students to offer feedback.
http://www.showbie.com/
https://www.nearpod.com/

ISTE-S 2

Early finishers will create an ad for the entire event to

be placed around the school and on the Empty Bowls
Facebook page: www.facebook.com

Original Pinterest Lesson Inspiration:

https://mrsmatott.wordpress.com/2011/02/27/empty-bowls/
(Although initially may not appear as transformation of the above lesson alone, the
transformation lies within what students do with the bowl, other than just create it for a
community event.-one lesson within a unit of study focusing on the big idea of Community.
The lesson I created was inspired by this lesson:
http://www-tc.pbskids.org/dontbuyit/downloads/guide_createyourownad.pdf
Choice within technology inspired by:

Access

is about how a learner

rs t pr o c es s es
i n f o r ma t i o n b y

accessing content through digital media, visual

media, maybe through printed text, and sometimes
through audio or touch. Leaners have preferences
on how they would like to access the content.

engage

describes how each

learner engages
with content and

concepts using multiple strategies and tools

that will keep his or her interest and encourage
ownership of learning. Learners think deeper
about the concept or content by problem
solving and collaborating.

Who are YOU as a learner?

expr ess

is how each learner

expres s es what
th ey kno w and

understand through actions, such as writing,

acting, presenting, building, drawing, or
sharing. In the end, expression is about giving
learners voice and choice in how they
demonstrate what they know and understand.
From Make Learning Personal, by Barbara Bray and Kathleen McClaskey,2015