Andra Anastasiu

born at 2nd of August 1987

Contact me at:
andra_anastasiu@yahoo.com
+40724296519
http://ro.linkedin.com/in/andraanastasiu
Summary: After finishing my postgraduate studies in UK, with focus on Strategic Public
Relations and Communication Management, I started gaining experience in Romania in
the communication field by working in PR&Digital agencies for various clients in FMCG,
health, IT or Home&Deco industries. I specialised in media relations, events, CSR,
digital communication, internal communication, integrated campaigns.
I consider myself a teamplayer, as I also practiced fencing during childhood, a person
with responsibility, as I am interested in CSR, and an enthusiastic in everything that
captures my attentionyou can call me workaholic ! But I try to keep a work life
balance through my interests.
WORK EXPERIENCE
Account Manager Project based Ilyan.com May 2015 June 2015
Responsibilities:
Copywriting (presentations, texts for promotional materials for online communication
websites, social media, ads);
Budgets;
Evaluation reports (quantitative and qualitative reports);
Supplier relations (Contract negotiation, etc.)
Clients: Kubeti, Maretti, Pufies, Danone
PR Executive - Total PR - Aug 2014 to Dec 2014
Responsibilities:
Copywriting (presentations, press-releases, texts for promotional materials for
online communication websites, social media);
Creative Services (campaign concepts, etc.);
Budgets;
Evaluation reports (quantitative and qualitative media reports);
Supplier relations (Contract negotiation, etc.)
Clients: Ariston, Hornbach, Sika, RE/MAX, Lasselsberger Ceramics, other Romanian
companies (Cosmetic Plant - beauty, Symmetrica pavements, Chic Ville decorations)
Junior Sales Project Based - Voucherry - Apr 2014 to Jul 2014
Responsibilities: Prospecting new leads; Sales activities (Calls, emails, etc.)
Other responsibilities: Social media: Voucherry Facebook (Global and USA page),
Twitter

Senior Account Executive - Echipa de PR - Aug 2013 to Mar 2014

Responsibilities:
Account Management on Voucherry;
Copywriting (presentations, pressreleases, texts for promotional materials for
online communication websites, social media);
Client Service;
Creative Services (campaign concepts, etc.);
Budgets; Evaluation reports (quantitative and qualitative media and online
reports); Supplier relations (Contract negotiation, etc.);
Clients: Voucherry; Huawei Romania; Springtime; Bucharest Polish Institute.
Accomplishments: I was the Account Manager for a client, Voucherry and I had a
proactive approach by proposing them projects besides the regular services we offered,
such as the participation at events as partner.
Junior PR - Smartpoint Consulting - Jan 2012 to Jun 2013
Responsibilities:
Online communication responsible (in charge with several Facebook
accounts of the agencys clients);
Developing projects together with the Account Manager;
Copywriting (presentations, press-releases, texts for promotional materials etc.);
Evaluation reports (quantitative and qualitative media and online reports);
Supplier relations (Contract negotiation, etc.);
Clients: Sony Romania; Kingston; Nvidia; BenQ; Epson; eMag (biggest Romanian online
retailer); Mio
Accomplishments: Because they noticed me as a creative person, they invited me to
participate in other departments brainstormings (BTL, in-store).
PR Executive - Saatchi&Saatchi PR - Sep 2011 to Dec 2011
Responsibilities:
Developing projects together with the Account Manager;
Copywriting
(presentations, press-releases, texts for promotional materials etc.);
Budget drafts;
Evaluation reports (quantitative and qualitative media reports);
Supplier relations (Contract negotiation, etc.)
Clients: Axa Insurance; Astra Zeneca, Afi Palace.
Account Assistant - IMAGE PR Sep 2010 to Jul 2011
Responsibilities:
Developing projects together with the Account Manager;
Copywriting
(presentations, press-releases, texts for promotional materials etc.);
Creative services (campaign concepts);
Client Service (meetings, responding to clients requests, etc.);
Budget drafts;
Evaluation reports (quantitative and qualitative media reports); Supplier relations
(Contract negotiation, etc.);
Clients: Eco-Rom Ambalaje; Coca-Cola Romania; MSD; Unilever.

Accomplishments: Voluntarily moderating agencys weekly meetings with the

employees; Participating in other teams brainstormings; Helping other teams with
various tasks at less busy times; Developed an online project for one of the clients and
presented it to them (presentations at the client were not responsibility of the Assistant)
Assistant to the Secretary General
Social Democratic Party - Mar 2007 to Sep 2009
Responsibilities:
Press office responsibilities: Media monitoring; Drafting press releases.
Internal Communication: Assisting Internal Communication (with local branches
of the party);
Assisting event organizing; Other secretarial duties.

EDUCATION
2009 to 2011 - MSc in International Business Communication
Bucharest Academy of Economic Studies Bucharest
2009 to 2010 - MSc in Strategic Public Relations and Communication Management
University of Stirling Stirling
2006 to 2009 - BEc in International Business
Bucharest Academy of Economic Studies Bucharest
2002 2006 - High school mathematics-informatics and BAC diploma
St. Sava National College - Bucharest

CERTIFICATES
- Cambridge in Advanced English British Council
- IELTS British Council
- Argumentation Course Maastricht School of Management Romania
- Jumpstart Digital - EACA International School of Advertising and Communications
ADDITIONAL INFORMATION
- Other languages at beginner level - French, Italian
- Driving license since 2005
- Computer literacy - MS Office
- Experience with several ERP systems (sales, accounting, content)
INTERESTS
- Photography, fencing, hiking, biking, meditation, music and other stuff that gives me
equilibrium for maintaining my work life balance.