How To Use AdEspresso

Type adespresso.com. Hit enter.

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This is the homepage

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Click Start Your Free Trial Now!

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Fill out details below.

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Click Start Optimizing Now!

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Tell a bit more about you.

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Click Save & Continue!

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Click Add Facebook Account.

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Click Okay.

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Click Okay.

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Add at least 1 Facebook Ad Account.

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Untick FB Ad Account
you want to delete.

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Click Add Facebook Ad Account.

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Yourre ready to start managing your

FB Ads campaigns with AdEspresso.

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Click Create your first campaign.

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Create Campaign.

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Name your Campaign. Choose FB Ad

Account. You may leave the Tags blank

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Choose Website if you are doing a

Website Conversion.

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Select Facebook Ad Type

you want to use.

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Click Proceed.

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Ads Design

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Click dropdown. Select a Page

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Type Headlines.

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Type the Ad Texts.

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Click to Upload New Image.

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Choose the image then Open.

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To add another image click

Upload new image +.

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Select another image then Open.

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Enter URL or Landing Page URL

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Type the Link Description.

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Type the Display Link

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Click dropdown.

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Select a Call To Action.

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Select Placement.
Tick the box of your choice.

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See 1st Ad Preview.

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2nd Ad Preview.

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Select Goal Tracking option.

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Tick Track this campaign with

Google Analytics

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Source is Facebook. Medium is CPC.

Name is your Campaign name.

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Tick the Track goal conversions

with Facebook Pixels

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If you have not created Pixel yet,

click Create New Pixel.

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But if you have existing Pixel.

Click the dropdown and select.

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Now click Proceed.

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Audience

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Choose who should see your ads!

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Type the LOCATION

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Put Languages if specified.

If not leave it blank.

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Tick the chosen Gender.

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Enter Age range.

Click + to add more age range.

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Click Advanced options.

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Choose from the options.

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Education & Workplace

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Choose from the options.

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Interests

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Interests or FB Page most likely being

followed by your target audience.

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Tick Connections & Engagement

otherwise click Proceed.

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Choose what you want to test.

Then click Proceed.

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Set your Budget & Bidding.

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Click Proceed.

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Youre almost done!

Click Publish to Facebook

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Publishing campaign

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Campaign is now In review

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Campaign has been approved.

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Ads of Campaign VA Assignment is

now live in Facebook.

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Heres the other Ad live in Facebook

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After the End Date of Campaign.

Lets check the results.

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Click the dropdown. Select Campaign.

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Click dropdown to change the date.

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Select Range. Click calendar icon.

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Select From Date. Click calendar icon.

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Select To Date.

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This appears.

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Heres a brief summary of

how your Campaign performed.

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You can click any metric

to have it displayed on the graph

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You can customize the metrics

you see on the dashboard.

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By clicking Customize Columns

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Tick/untick to show/hide metrics

in the dashboard.

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Once done click Save.

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Here you can see a

summary of your target

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Change the Budget.

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Quickly Copy Campaign.

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See Campaign Details.

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Here you can see Reach & Frequency.

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Reach means how many unique users

have seen your Ads.

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Frequency tells you in average how many

times a single user had seen your Ads.

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If your Frequency is too high, you may

have saturated your market already.

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You may want to refresh Ad designs

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Or find another Audience to target

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If you want to dig deeper into the split

testing results just scroll down

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In the Top Factors youll see all the split

testing experiment you did.

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You can immediately see the

best and worst image.

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Reason was highlighted, it was due to

Cost per conversion.

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Best image Cost per conversion is

much cheaper than the worst image.

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You may want to stop/pause the Ad

with this image. Click Pause icon.

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Click Yes.

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If you want to understand more of your

experiments. Click See full stats.

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Here you will see full Analytics

of your experiments.

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You can see the trend overtime of all

the features you are testing.

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Just below the chart, you can see all

the metrics for all the experiments.

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Now go back to the Dashboard.

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Scroll down youll see

Relevance & Engagement.

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Relevance Score provides an estimate of how

relevant your ad is to its target audience.

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Engagement Score tells you if your Ad

is performing based on social actions.

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Even if you dont split test your Interests.

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After 3 days we can give information

about its basic performance.

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Cost per click & cost per conversion cant

be generated unless you perform split test.

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A high CTR indicates that your Interest is relevant

to your Audience and its performing very well.

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Here you can see what days of the week & what
hours of the day your Ad performed well.

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Here you can see your best Adset.

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Here you can see quick overview of the result.

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This is very important because it can

help you spot a problem.

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If the CTR is low, you may want to improve

the design or the target audience.

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If CTR is high but CVR is low you may want

to test different landing pages or designs.

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Thats it for now for our quick tutorial

on How to Use AdEspresso. Hope
you like it and learned something
from it.

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