Population of Springfield

55338

Revenue
Item

Costs
Item
Uniforms

Cost

Revenue

Advertising &
Sponsorship
Springfield City

25000
21000

8000

League Expenses

175000

Total Revenue

46000

Staff Salaries
Office Expenses
Team Travel

124000
110000
455000

Ticket
Price
Total Costo
be
covered

1005879

Market Research
Advt, Sales, Marketing
Total Fixed Costs

4879

Number of games

38

175000

No of seats/game

3600

1051879

Cost to be cover

Cost to be covere

26470.5

7.35

Ticket Revenue & No of

Seats Sold
Ticket Type

No of % of consumers
games interested

Price

Single Ticket
5-game ticket
20-game half season
38-game season

10
8
7
6

1
5
20
38

2.5
11%

8
45%

21%
11%
5%
2%

No of
consumers
interested
11621
6087
2767
1107

WTP of Concession Sales

0
8%

Weighted
13 Average
36%
8.555

Exhibit 5

$ per ticket (WTP)

Ticket Type
Single Ticket
5-game ticket

Less than $4
0%
1%

20-game half
season

1%

7% 23% 28% 25% 15%

1%

18%

26% 20% 14% 11% 10%

1%

38-game
season
Exhibit 5
Ticket Type

Seats
Sold/game
9297
5722
2227
620

$4
$6
$8 $10 $12 $14
2% 5% 13% 31% 27% 22%
2% 3% 19% 36% 34% 5%

$ per ticket (WTP) - Cumulative

3

10

12

14

Single Ticket

100% 100% 98% 93% 80% 49% 22%

5-game ticket

100%

99% 97% 94% 75% 39%

5%

20-game half
season

100%

99% 92% 69% 41% 16%

1%

38-game
season

100%

82% 56% 36% 22% 11%

1%

No of Seats
Sold

Total Ticket
revenue

9297
28610
44547
23552

92968
228878
313767
141311

106005

776925

Total Revenue
from concession
Margin % Margin
sales
39%
3.33645 353681.9597236
0
TotalRevenue

1,176,606.76

Profit

124,727.76

Exhibit 5
Ticket
Type

$ per ticket (WTP) - Cumulative

Less
than $4

$4

$6

$8

$10

$12

$14

Single
Ticket

3.00 4.00 5.88 7.44 8.00 5.88 3.08

5-game
ticket

3.00 3.96 5.82 7.52 7.50 4.68 0.70

20-game
half
season

3.00 3.96 5.52 5.52 4.10 1.92 0.14

38-game
season

3.00 3.28 3.36 2.88 2.20 1.32 0.14

Yellow signifies price at which revenue is maximised

for a ticket type.