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Measurement in Practice
Dr. Thomas Vitsounis
University of the Aegean &
Advisor to the Secreatry General of Ports and Port
Planning,
Ministry of Development, Competitiveness and
Shipping
Demings Wheel
Governance model
(input)
Defined by
external
factors
Performance
(output)
Internal
Performance
Structure
Internal systems
& processes
Post-reform
Environment
FIT
Strategy
Product- market
Scope
Strategic Plan
Eciency
Eectiveness
External (perceived)
Performance
(e.g. stakeholders
satisfaction)
Port eciency
! Measurement of efficiency directly related
to the measurement of productivity
! A terminal or a port is regarded as efficient
or highly productive:
! if it is able to produce a maximum output for given inputs
or uses minimal inputs for the production of a given level of
output (Notteboom et al., 2000).
Port Eciency
! Frontier approach: Efficient units operating
on the cost or production frontier
! Data Envelopment Analysis
! Total Factor Productivity
! Stochastic Frontier Models
DEA
Performance Indicators
Performance indicators quantify and simplify
information for decision-makers and other
stakeholders to assess how activities and operations
affect the direction and magnitude of change in
terms of social economic, governance and
environmental conditions.
Performance Indicators
!
!
!
!
!
Easily available
Goals that are challenging yet realistic
Easily quantifiable
Strategically relevant
Customer focused
Benchmarking
!
!
!
!
!
Utilisation KPIs
KPIs - Utilisation rate
Abbreviation
Berth occupancy
(General cargo)
BOR(1)
Berth occupancy
(Containers)
BOR(2)
LUR
Indicator (Average)
26
Port of RoQerdam
! We conduct an employee satisfaction survey every
two years. In the May 2010 survey a score of 7.7 was
achieved, our initial target for 2010 was a score of
7.3, the score in 2008 was 7.2.
! We carried out a customer satisfaction survey at the
beginning of 2010. The score for general customer
satisfaction levels was 7.2, similar to the 2007 result.
The target for 2009 was a score of 7.4.
Darwin Port
! Overall Satisfaction with services
! Overall satisfaction with communications
The exception
! Cruise Ports!
! Royal Caribbean International
! Best First-Turn award for customer satisfaction
Dover Port
Selection and
Measurement of Port
Performance Indicators
Why?
! Performance Measurement is common in other
industries:
Objectives
PPRISM aims to identify a key list of
sustainable and feasible indicators to monitor
the overall performance of the EU port system
and assess its impact on the society,
environment and the economy of the EU
! quantification is possible in time series in the long
term
! measurement of the performance on EU level
(not on a port level)
! precisely defined and collected in a coherent
manner for different seaports
The PP Dashboard
Stakeholder relevance
! For (EU) policy makers: relevant information on the
performance of the EU port system.
! For stakeholders of the port industry: indicators that
respond to stakeholder concerns (e.g.
Environmental performance, safety, employment).
! For the port industry: contribution to quality of port
policies and societal acceptance of port activities.
! For port authorities: Next to the above mentioned
effects, an opportunity to benchmark against EU
average (taking into account port specificity, cf.
typology indicator)
External
Stakeholders
ESPO s
Technical
Committees
Categories of Indicators
1) Market trends and structure
2) Socio-economic impact
3) Environmental performance
4) Logistic chain& operational performance
5) Governance
! Interrelated and
! Produce an overall picture of the European Port
Sector
Academic partners
39 Indicators
45 Indicators
42 Indicators
10-14
Indicators
Min
Number
of
Indicators
Multi-stakeholder response
panel assessment
FINAL SELECTION
Delphi Methodology
!
!
!
!
2 Rounds
Combination of qualitative and qualitative data
ESPO Technical Committees
ESPO Executive Committee
Output of assessment
5.00
4.50
Feasibility (Mean)
4.00
MT
VT
S.
HHI
CS
AV
DC
MS
TEUH
3.50
3.00
2.50
2.00
1.50
1.00
1.00
1.50
2.00
2.50
3.00
3.50
Acceptance (Mean)
4.00
4.50
5.00
Maritime Traffic
Acceptance
4.60
Market Share
4.40
Reporting Corporate
Responsibility
4.20
Autonomous Management
4.00
Vessel Traffic
Direct Employment
3.80
3.70
3.90
4.10
4.30
Feasibility
4.50
4.70
4.90
Maritime Traffic
4.80
4.60
Acceptance
4.40
Vessel Size
4.20
Existence of Environmental
Report
4.00
3.80
Concentration Ratio-HHI
3.60
Market Share
3.40
3.50
3.70
3.90
4.10
4.30
Feasibility
4.50
4.70
4.90
Results
Field of expertise
Other (please
specify)
10%
Port authority
30%
Terminal operator
7%
Government
6%
Barge transport
1%
Shipper
4%
Shipowner
7%
Technical-nautical services
6%
N=338
3.45
3.57
Call Size
3.65
Market Share
3.71
3.72
Degree of Containerization
3.88
Modal Split
3.93
3.97
Vessel Traffic
Maritime Traffic
3.10
4.02
3.20
3.30
3.40
3.50
3.60
3.70
3.80
3.90
4.00
4.10
Socio-Economic Impact
Financial Health
3.47
3.55
3.62
3.67
Investments
3.73
Indirect Employment
3.78
Direct Employment
3.93
3.97
3.30
3.40
3.50
3.60
3.70
3.80
3.90
4.00
4.10
Environmental Indicators
Total Water Consumption
3.43
3.59
3.67
Carbon Footprint
3.67
3.78
3.81
3.85
3.86
3.86
3.88
3.98
3.98
3.10
3.20
3.30
3.40
3.50
3.60
3.70
3.80
3.90
4.00
4.10
3.74
Maritime Connectivity
3.75
3.78
On-Time Performance
3.82
3.83
3.84
Intermodal Connectivity
3.68
3.70
3.72
3.74
3.76
3.78
3.80
3.82
3.84
3.86
Governance Indicators
Port Authority Employee Productivity
3.36
3.46
3.54
3.57
Market Openness
3.62
Autonomous Management
3.67
3.93
Levels of Safety
3.00
3.10
3.20
3.30
3.40
3.50
3.60
3.70
3.80
3.90
4.00
3.88
Degree of Containerization
3.88
Levels of Safety
3.93
Direct Employment
3.93
Modal Split
3.93
3.97
Vessel Traffic
3.97
3.98
3.98
Maritime Traffic
4.02
3.80
3.85
3.90
3.95
4.00
4.05
Next steps
! Next steps:
! A pilot, to test data availability and the calculation method
! Recommendations to European Commission on how to
establish a working European port performance
dashboard
Conclusive remark
! Short term:
! Create a culture of performance measurement
! Getting the indicators right (learning process with stakeholders)
! Design the organizational structure behind the dashboard