Parle-G

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Parle-G

Parle-G Biscuit.jpg
A Parle-G biscuit

Owner
Parle Products

Markets
predominantly India

Tagline
The Tasty Healthy Food: World's Largest Selling Biscuits

Website
parleproducts.com

Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in

India. As of 2011, it is the largest selling brand of biscuits in the world according to
Nielsen.[1]

Contents [hide]
1 History
2 Popularity
3 References
4 Further reading
5 External links

History[edit]

Parle Products was established as confectionery in the Vile Parle suburb of Mumbai,
in 1929. It began manufacturing biscuits in 1939. In 1947, when India became
independent, the company launched an ad campaign, showcasing its Gluco brand of
biscuits as an Indian alternative to the British biscuits.[2]

Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in
the name Parle-G originally stood for "Glucose", though a later brand slogan also
stated "G means Genius".

In 2013, Parle-G became India's first domestic FMCG brand to cross the INR 5,000
crore in retail sales.[3]

Popularity[edit]

Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in
India. For decades, the product was instantly recognized by its iconic white and
yellow wax paper wrapper. The wrapper features a young girl (an illustration by an
Everest creative back in the 1960s).[4]

Now, it is available in plastic wrapping. Design of packaging is the same as earlier.

When the company changed the packaging of Parle-G from wax paper to plastic,
they made an ad of putting Parle-G in fish tank.

As of January 2013, Parle-G's strong distribution network covered over 6 million

retail stores in India.[5] The Brand Trust Report ranked Parle-G as the 42nd most
trusted brand of India in 2014.[6]

The low price is another important factor in Parle-G's popularity. Outside India, it is
sold for 99 cents for a 418 gram pack as of 2012. A more common 80 gram "snack
pack" is sold for as low as 15 cents at Indian grocers, and 40 cents at major
retailers.

References[edit]

1.Jump up ^ "Parle-G world's No 1 selling biscuit: Nielsen". Economic Times. 201103-03. Retrieved 2011-10-12.
2.Jump up ^ Jill Didur (2006). Unsettling partition: literature, gender, memory.
University of Toronto Press. p. 22. ISBN 978-0-8020-7997-8.
3.Jump up ^ 73-year-old biscuit pioneer, Parle-G becomes Indias first homegrown
Rs 5M crore FMCG brand. Economic Times, 13 February 2013.
4.Jump up ^ [1] By Shephali Bhatt. ET Bureau, 30th Oct 2013
5.Jump up ^ Will Parle-G be relevant to the next generation? by Preethi Chamikutty.
Economic Times, 16 January 2013.
6.Jump up ^ "India's Most Trusted Brands 2014".

Further reading[edit]
##Parle-G: The journey of a biscuit for masses

External links[edit]

Highly nutritive, the Parle-G Glucose Biscuits produce a perfect combination of taste
and health. Being the Worlds Largest Selling Biscuit, these Parle-G Glucose Biscuits
are properly packed, ensuring their proper hygiene and long shelf-life. We are
trustworthy Manufacturer and Exporter of the Parle-G Glucose Biscuits from Mumbai
(Maharashtra).

Ingredients
Wheat flour
Sugar
RBD palm oil
Invert syrup
Leavening [ammonium bicarbonate, sodium bicarbonate]
Salt
Skim milk powder
Artificial vanilla flavor
Emulsifiers of vegetable origin (soya lecithin or esters of mono and diglycerides
and sodium stearoyl-2-lactylate)
Sodium meta bisulphite as preservative

Contains : Wheat, Soya, Milk Ingredients and Sulphites

Minimum Order Quantity : 150 CBS/SKU

Packaging
Parle-G - 799g
Parle-G - 376g
Parle-G - 188g
Parle-G - 79.9g
Parle-G - 56.4g
Parle-G - 56g
Parle-G (Mini) - 44g
Parle-G (Mini) - 33g
Parle-G - 16g
Parle-G - 11g