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1. Opportunities and Challenges in Early 2007 and the new strategy to overcome the
challenges and benefit from the opportunities.
Ans: Opportunities
Financial performance increased which will help in volume and quality
improvement.
Introduction of balanced scorecard will improve employee relations and also in
negotiation.
Challenges
Constant threat of shutting down the non-profit operations by head office in
German.
Difficulty in negotiation with the local workers union of restructuring the contract
because of which the workers were instable. This made the company conservative
and bureaucratic.
New Strategy
Administrative offices in manufacturing unit can help in setting targets and planning
with the employees and by implementing them and to know their results.
New culture which helped in improving performance in finance and planning as
well as volumes and quantity of the productions. This will also help in problem
solving for employees as well as improving safety and health problems by reducing
such incidents.
Re-education was provided to the management team so that it will help in
innovation of new products also in market enlarging.
2. Use of Strategy Map and Balanced Scorecard to Communicate Measurable Objectives and
Determine key Managerial Tasks.
Ans: Objective of using strategy map and balanced scorecard: is to show cause and effects how
to convert intangible assets into tangible assets will give financial results. Monitoring of results are
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also takes place by decoding of high-level objectives into operational terms by translating strategy
into language which all the employees understand.
3. Putting in place Provision for a Reward System Reinforcing Desired Behaviour; Evaluating
Results; Accessing Gaps, and Providing Feedback.
Ans: Provisions for reward system reinforcing desired behaviour resulted into many
improvement for the company:
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Introduction of Executive bonus plan which help to know the percentage of the
4. How can Schmall and his team use the scorecard to deal with the challenges faced by the
company in 2009?
Ans: The use of scorecards are:
The Company by using scorecard helped them to know who all high performers and
low performers both for external customer i.e. suppliers and dealers and internal
customer i.e. employees, work force in the company. So that training can be
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