FRANK T.

CIENNIWA
416 Carrington Circle ◦ Thomasville, Georgia 31757
 229-319-1866  info@medicibd.com

MULTI-CHANNEL E-COMMERCE MERCHANDISING LEADER

A highly successful, capable and intuitive professional offering easily transferable and broad experience in management, direct
marketing, multi-channel merchandising. Adept at formulating strategic goals and executing tactical maneuvers. A brilliant autodidact
housing a wealth of knowledge of business and management principles, leadership techniques, and project management skills. A
creative visionary, insightful marketer and project champion with a keen understanding of masterminding, orchestration, and
implementation across multiple departments. Exceptionally well organized with excellent communication skills.
Areas of expertise include:
MULTI-CHANNEL MERCHANDISING E-COMMERCE BEST PRACTICES STRATEGIC PLANNING
CATEGORY MANAGEMENT MARKETING STRATEGY MARGIN ENHANCEMENT
NEGOTIATIONS PROCESS MANAGEMENT TEAM BUILDING
CORE COMPETENCIES
BUYER  MERCHANDISER Knowledge of principals and methods of product selection, private label programs, category
analysis and management, margin enhancement, marketing techniques, and vendor management
E-COMMERCE Knowledgeable in web site design/architecture, content management systems, web analytics,
SEO/SEM, partner-selling (Amazon, Overstock, eBay), and web taxonomy
DIRECT MARKTING Knowledgeable in multi-channel marketing (direct mail, email, catalog, television), database
marketing, list management, customer acquisition/retention strategies, and creative resource
management

SELECTED ACCOMPLISHMENTS
♦ Led team to exceed a goal of 100 new SKUs per quarter by 33%, with a net profit contribution of over $900,000
♦ Achieved a 25% increase in sales with a 15% increase in gross margin dollars through strategic vendor collaboration
♦ Authored and launched a complete marketing, financial, and operational plan for a foreign client seeking entry into the
North American market
♦ Designed, developed and implemented a departmental Key Performance Indicator dashboard; paving the way for full
corporate adoption of this best practice

CAREER HIGHLIGHTS
MEDICI BUSINESS DEVELOPMENT  THOMASVILLE, GA
PRINCIPAL  SMALL BUSINESS MARKETING/E-COMMERCE CONSULTANT 2004-PRESENT
CONSULTIVE PROJECTS
E-COMMERCE: Visual Unrest, Inc.- Delivered SEO/SEM audit and strategy, email marketing strategy, break-even analysis,
competitive analysis, and budget proposal for the transition from B2B to B2C e-commerce
WEB DESIGN: WilliamHarperJeweler.com- Developed, designed, created taxonomy, and implemented a PHP-based content
management system to replace the current static HTML site
MARKETING: Infowerks Data Services, Inc.- Performed competitive analysis, strategized campaign, and developed, designed
and produced display ads, brochures, letterhead, and company profile, for an aggressive rebranding campaign
STRATEGIC PLANNING: Spencer Italia Srl.- Delivered detailed multi-channel business plan for the launch of the North
American division
NEW MARKETS: Elite Creators, LLC.- Delivered market analysis, pricing strategy, government sales (GSA) requirements,
planned, and managed the timeline for entry into the Military medical market

BUD K WORLDWIDE  MOULTRIE, GA

DIRECTOR  PURCHASING & MERCHANDISING 2006-2009
• Executive Team member with shared P&L responsibility for a multi-channel, multi-division company
• Managed merchandising in all channels, catalog, retail, e-commerce, phone up-sell, and Amazon.com
• Designed a product attribute driven e-commerce taxonomy, mating customers to products, while capturing valuable data
• Developed best-practices for web photography and managed on-site photographer and post-production
• Created and managed Facebook group, YouTube channel, and produced videos to support new product launches
• Championed Six Sigma inspired inter-departmental processes for control of import products from cradle to grave and
management of information flow from catalog pagination to catalog proofing
• Developed and implemented tools for inventory management, Amazon uploads, offer analysis, and catalog error checking
• Negotiated vendor returns, co-op programs, discounts, mark down allowance, and overall margin enhancement
• Transitioned the Merchandising and Purchasing departments from the legacy ERP (Terno) to Ecometry

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 FRANK T. CIENNIWA
416 Carrington Circle ◦ Thomasville, Georgia 31757
 229-319-1866  info@medicibd.com

GALLS, AN ARAMARK COMPANY  LEXINGTON, KY

DIRECTOR  MERCHANDISING 2001-2006
• Motivated team to accomplish goal for assigned merchandise categories.
• Researched, authored and executed strategic business plans for the emergency medical, vehicle equipment and fire/rescue
product lines
• Spearheaded medical product development effort and guided the successful launch of over 25 new products, average margin
62%
• Coordinated marketing, training and sales efforts for nationwide AED sales thrust
• Authored and executed vendor strategies and ensured vendor compliance
• Supervised FDA and QC document management for manufactured product
• Reviewed sourcing team’s factory/site evaluations, specs, samples; ensuring appropriate certification and compliance
• Monitored plastic/metal/textile selection, pattern/mold/tooling development and related budgeting issues
• Routinely developed time saving solutions, increasing efficiency for a personnel challenged team

THE TOLEDO HOSPITAL  TOLEDO, OH

PARAMEDIC 2000-2001
• Served as an integral component of the Emergency Center Level One Trauma Team
• Assessed incoming patients and reported to RNs and MDs.
• Responsible for patient care and transport at a paramedic level.
• Ensured that the E.C. was stocked and prepared for incoming patients.
• Proctored new employees orienting to the E.C.
• Maintained EMT-P registration through continuing education.

MEDCORP  TOLEDO, OH
PARAMEDIC 1998-2001
• Served as a paramedic on a 24hr Advanced Life Support ambulance.
• Performed duties in accordance with state and national protocol.
• Responded as primary unit for Lucas county 911 services.
• Ensured the transport vehicle was stocked and maintained to national and state standards.
• Maintained EMT-P registration through continuing education.

EDUCATION

Bachelors of Arts  Business Administration

Kennedy Western University
Paramedic Certification
Medical College of Ohio  Toledo, OH

Bachelor of Arts in Fashion Design & Merchandising  Partial Completion

University of Illinois, College of Fine and Applied Arts, Design

TECHNICAL EXPERTISE
PLATFORMS: MS Windows (NT – 7), Macintosh OSX (10.4-10.6)
APPICATIONS: MS Office 2007 (Word, PowerPoint, Excel, Access, Outlook), Adobe CS4 (Photoshop, Premier, Acrobat,
Dreamweaver, InDesign, Flash), GIMP, Ecometry (HP3000 through 10x), Content Management Systems
(Drupal, Indexpo), Google Cloud Apps (Analytics, Adwords, Checkout .etc), Omniture
LANGUAGES: Familiar with HTML, XHML, XML, CSS, PHP, MySQL

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