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Chapter 6

Vertical
Integration

Vertical Integration

Questions of Outsourcing?
What is offshoring?
Is outsourcing or offshoring good?
What are the ethical implications for
outsourcing?
What are the ethical implications for
offshoring?
What are the implications for different
stakeholder groups?
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Vertical Integration

The Strategic Management Process


External
Analysis

Mission

Strategic
Choice

Objectives

Strategy
Implementation

Competitive
Advantage

Which Businesses
to Enter?

Internal
Analysis

Corporate Level
Strategy

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Vertical Integration

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33

Vertical Integration

Logic of Corporate Level Strategy


Corporate level strategy should create value:
1) such that the value of the corporate whole increases
2) such that businesses forming the corporate whole
are worth more than they would be under
independent ownership
3) that equity holders cannot create through
portfolio investing
a corporate level strategy should create
synergies that are not available in equity
markets
vertical integration = value chain economies
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Vertical Integration

What is Vertical Integration?


Where your pizza comes from
Dairy Farmers
(milk)

Seed Companies

Pizza Chains

(Alfalfa & Corn)

Leprino Foods
(Mozzarella Cheese)

Crop Farmers

End Consumer

(Alfalfa & Corn)

Food Distributors
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55

Vertical Integration

What is Vertical Integration?

Dairy Farmers

Backward
Vertical
Integration

(milk)

Seed Companies

Pizza Chains

(Alfalfa & Corn)

Leprino Foods
(Mozzarella Cheese)

Crop Farmers

End Consumer

(Alfalfa & Corn)

Food Distributors
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Forward
Vertical
Integration
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Vertical Integration

Value Chain Economies


The Logic of Value Chain Economies
the focal firm is able to
create synergy with the
other firm(s)

Dairy Farmers

Backward
Vertical
Integration

(milk)

cost reduction
revenue enhancement
the focal firm is able to
capture above normal
economic returns
(avoid perfect competition)

Leprino Foods
(Mozzarella Cheese)

Food Distributors

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Forward
Vertical
Integration
77

Vertical Integration

Competitive Advantage
If a vertical integration strategy meets the
VRIO criteria
Is it Valuable?
Is it Rare?
Is it costly to Imitate?
Is the firm Organized to exploit it?
it may create competitive advantage.
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88

Vertical Integration

Value of Vertical Integration


Market vs. Integrated Economic Exchange (Coase, 1937)
markets and integrated hierarchies are forms in which
economic exchange can take place
economic exchange should be conducted in the form
that maximizes value for the focal firm
thus, firms assess which form is likely to generate
more value

Integration makes sense when the focal firm can


capture more value than a market exchange provides
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Vertical Integration

Value of Vertical Integration


Three Value Considerations
Leverage
Capabilities
firm capabilities
may be sources
of competitive
advantage in
other businesses

Manage
Opportunism

Exploit
Flexibility

opportunism
may be checked
by internalizing
(TSI)

internalizing is
usually less
flexible

flexibility is
prized when
internalizing must
if not, then dont
uncertainty is
be less costly than
integrate exchange
high
opportunism
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10

Vertical Integration

Rarity of Vertical Integration


Integration vs. Non-Integration
a firms integration strategy may be rare because
the firm integrates or because the firm does not
integrate
thus, the question of rareness does not
depend on the number of forms observed
a firms integration strategy is rare or common with
respect to the value created by the strategy

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11

Vertical Integration

Imitability of Vertical Integration


Form vs. Function
the form, per se, is usually not costly to imitate
the value-producing function of integration may
be costly to imitate, if:
the integrated firm possesses resource
combinations that are the result of:
historical uniqueness
causal ambiguity
social complexity
small numbers prevent further integration
capital requirements are prohibitive
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12

Vertical Integration

Imitability of Vertical Integration


Modes of Entry
acquisition and internal development are alternative
modes of entry into vertical integration
thus, one firm may acquire a supplier while a
competitor could imitate that strategy through
internal development
in both cases, the boundaries of the firm would
encompass the new business
strategic alliances can be viewed as a substitute for
vertical integrationwithout the costs of ownership
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13

Vertical Integration

Organizing Vertical Integration


Functional Structure (U-Form)
CEOs Role

Accounting

Finance

Marketing

HR

Engineering

Original
Business

Original
Business

Original
Business

Original
Business

Original
Business

New
Business

New
Business

New
Business

New
Business

New
Business

Cooperation

Conflict

Cooperation

Conflict
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14

Vertical Integration

Organizing Vertical Integration


Management Controls
What needs to be controlled in a vertically integrated
firm?
managers efforts to achieve the desired value
chain economies
cooperation and competition among and between
functions
the integration of new businesses into the
existing business
time horizon of managers
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15

Vertical Integration

Organizing Vertical Integration


Management Controls
Board
Committees

Budgets
separating strategic and
operational budgets
strategic: inputs
& outputs

provide oversight and


direction to managers
help ensure that strategic
direction is maintained

operational: outputs

These mechanisms focus management attention


on achieving value chain economies
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16

Vertical Integration

Organizing Vertical Integration


Compensation
Salary

Integration
Opportunism

Cash Bonus: Individual


Stock Grants: Individual

Leveraging
Capabilities

Cash Bonus: Group

Cooperation

Stock Grants: Group

Exploiting
Flexibility

Stock Options: Individual

Time Horizon

Stock Options: Group

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17

Vertical Integration

International Expansion
The Cost Control Tradeoff
Cost
(Capital at Risk)
High

Greenfield Investment
Acquisition
Strategic Alliance
Franchising
Licensing
Exporting

Vertically
Integrated

Somewhat
Vertically
Integrated

Not Vertically Integrated

Low
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Control
18
18

Vertical Integration

Summary
Vertical Integration
makes sense when value chain economies
can be created and captured
may allow a firm to leverage capabilities
may be a response to the threat of opportunism
and uncertainty
as a form of exchange per se, is not rare nor
costly to imitate
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19
19

Vertical Integration

Summary
Vertical Integration
is an important consideration in the decision
to expand internationally (range of possibilities)
makes sense when done for the right reasons,
under the right circumstances
can be a costly mistake if done wrong
Ownership is costlyintegrate only when the
benefits outweigh the costs of integration!
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20

Chapter 8

Organizing to
Implement
Corporate
Diversification

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8-1

Organizing to Implement Corporate Diversification

The Strategic Management Process


External
Analysis

Mission

Strategic
Choice

Objectives

Internal
Analysis

Strategy
Implementation

Competitive
Advantage

Implementing
Corporate
Diversification

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2

Organizing to Implement Corporate Diversification

Implementation Issues
How Information Flows

Where and By Whom are Decisions Made

How to Influence the Behavior of People


how can the interests of employees
be aligned with the interests of the firm?
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3

Organizing to Implement Corporate Diversification

The Need for Organizational Structure


Information Processing Requirements
as organizations become larger and more complex,
information processing requirements exceed
individual capacity
bounded rationality
satisficing
organizational structure divides information
processing into manageable blocks (span of control)

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4

Organizing to Implement Corporate Diversification

The Agency Relationship


A Trade Off
M-Form Structure
Divides Information
Processing Requirements
Into Manageable Blocks

Divides Owners
From Managers

Interests of Owners and


Managers May Diverge
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5

Organizing to Implement Corporate Diversification

The Agency Relationship


Managing Agency
Principals

Monitors

Individual
Shareholders

Agents

Senior
Executives

Division
General
Managers

Corporate
Staff

Shared
Activity
Managers

Board
Of
Directors
Institutional
Shareholders

Dual
Role

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6

Organizing to Implement Corporate Diversification

The Office of the President


Chairman
of the
Board
(monitoring)

Chief
Executive
Officer
(strategy formulation)

Chief
Operating
Officer
(strategy implementation)
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7

Organizing to Implement Corporate Diversification

The Office of the President


Information Filtering
information about the divisions businesses
is filtered as it rises to the senior executive
the senior executive can manage the information
flow
information flow should not exceed the
bounded rationality of managers at any
level in the organization
information should flow should be matched
with decision-making authority
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8-8
8

Organizing to Implement Corporate Diversification

Management Controls
3 Issues
Evaluating
Divisional
Performance
Measurement:
accounting
economic value
added (EVA)
Ambiguity:
allocating costs
& revenues

Allocating
Capital
Playing Games:
managers want
to look good
zero-based
budgeting

Transferring
Intermediate
Products
Setting Prices:
negotiation
cost
market-based
dual pricing

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9

Organizing to Implement Corporate Diversification

Compensation Policies
Compensation Committee
In theory
represents interests of owners in setting compensation
of top executive team
sets compensation based on performance or market
In practice
sometimes appear to be beholden to executives
compensation decisions often bear little relationship
to performance
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8-10
10

Organizing to Implement Corporate Diversification

Refocusing
Corporate level strategy may call for
exiting a business
a conglomeration discount may exist
the corporation may lack necessary skills
expected economies of scope may not exist
the corporation may need funds for core activities

Divest
Assets

MBO
or,

Spin-off
IPO

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11

Organizing to Implement Corporate Diversification

International Implementation
Global
Strategy
Centralized Hub:
facilitates global
integration
exploits a
global product
exploits scale
economies

Multi-Domestic
Strategy
Decentralized Federation:
highly autonomous units
very responsive locally
Coordinated Federation:
less autonomous
some shared activities
between divisions

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12

Organizing to Implement Corporate Diversification

International Implementation
Transnational
Structure
facilitates both local responsiveness
and global integration
country managers are responsible for
exploiting economies of scope
corporate HQ constantly scans the
globe looking for best practices
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8-13
13

Organizing to Implement Corporate Diversification

Summary
Successful implementation is a matter of:
appropriately breaking information processing
into manageable blocks
aligning the interests of owners and managers

These can be accomplished through:


Organizational Structure
Management Controls
Compensation Policies
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14

Chapter 9

Strategic
Alliances

Strategic Alliances

The Strategic Management Process


External
Analysis

Mission

Strategic
Choice

Objectives

Strategy
Implementation

Competitive
Advantage

Which Businesses
to Enter?

Internal
Analysis

Corporate Level
Strategy

Vertical Integration
Diversification
Strategic Alliances
mode of entry

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22

Strategic Alliances

Strategic Alliances Defined

Strategic Alliance:
Any cooperative effort between two or more
independent organizations to develop,
manufacture, or sell products or services

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Strategic Alliances

Motivation for Alliances


Create economic value by:
accessing complementary resources and capabilities
leveraging existing resources and capabilities

An alliance is an organizational form of exchange


that:
should produce a gain from trade due to
some comparative or absolute advantage

Implication: Choose partners that are better at


something than you are (complementary resources)
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Strategic Alliances

Three Types
Of
Alliances
Nonequity
Alliance
Contracts
licensing
supply &
distribution
agreements

Joint
Venture
Equity
Alliance
Cross Equity
Holdings
partners own
stakes in
eachother

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Joint Equity
Holdings
independent
firm is
created

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Strategic Alliances

How Strategic Alliances Create Value


Improve Current Operations

Value
Creation

Shaping the Competitive Environment

Facilitating Entry and Exit

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Strategic Alliances

How Strategic Alliances Create Value


Improving Current Operations
Exploiting economies of scale
a partner brings increased market share
and/or manufacturing capacity
Learning from partners
a partner brings technology and/or
market knowledge
Risk and cost sharing
a partner bears a portion of the risk and/or
cost of the alliance
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Strategic Alliances

How Strategic Alliances Create Value


Creating a Favorable Competitive Environment
Network Industries
increasing returns to scale
Facilitating technology standards
partners may agree on a standard and avoid
a market battle for the standard
Facilitating tacit collusion
partners may communicate within an alliance
in subtle, legal ways whereas the same
communication between competitors outside
an alliance would be illegal
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Strategic Alliances

How Strategic Alliances Create Value


Facilitating Entry and Exit
Low-cost entry into new industries
a partner provides instant access and legitimacy
Low-cost exit from industries
a partner is an informed buyer
Managing uncertainty
alliances may serve as real options
Low-cost entry into new geographic markets
partners provide local market knowledge, access,
and legitimacy with governments and customers
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Strategic Alliances

Challenges to Value Creation and Allocation


Incentives to Misappropriate Value (Cheat)
An alliance is an exchange context in which:
partner inputs may be difficult to monitor
actual value creation may be difficult to monitor
value appropriation (allocating the value) may be:
difficult to monitor
subject to power dynamics
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10

Strategic Alliances

Challenges to Value Creation and Allocation


Three Forms
of
Misappropriating
Value

Holdup

Adverse
Selection

Moral
Hazard

misrepresenting
the value of inputs

providing inputs
of lesser value
than promised

exploiting the transactionspecific investment of partners


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11

Strategic Alliances

Sustained Competitive Advantage


Are strategic alliances rare?
As a form of organizing economic exchange, NO!

However,
The sources of value creation within alliances
may be rare.
firms may form a combination of complementary
resources within an alliance that is rare
the stock of such complementary resources may
be limited so that first movers have a rare combination
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12

Strategic Alliances

Sustained Competitive Advantage


Are strategic alliances costly to imitate?
As a form of organizing economic exchange, NO!
the organizational form per se is easily duplicated

However,
The resource combinations that create value in
alliances may be very costly, if not impossible,
to imitate if:
the value creating combination depends on
social complexity (trust), causal ambiguity,
and/or historical uniqueness
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13

Strategic Alliances

Sustained Competitive Advantage


Are strategic alliances substitutable?
Internal
Development:
Going It Alone
If:
no partner
is available

Mergers &
Acquisitions
If:

Substitutes for
Strategic Alliances

transaction-specific
investment is high
low uncertainty about
the investment

there are no
anti-trust issues
low uncertainty about
the investment
firms can be
integrated easily
value of combined firms is
not tied to independence

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14

Strategic Alliances

Organizing Strategic Alliances


Governance Responses to the Challenges of
Value Creation and Allocation
Formal/Codified
Explicit Contracts
& Legal Sanctions
creates mutual
understanding
imposes costs
for cheating
conflict resolution

Joint Ventures

Equity Investments

aligns interests of
partners through
ownership of
independent firm
direct effect

aligns interests of
partners through
ownership in
each other
indirect effect

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Strategic Alliances

Organizing Strategic Alliances


Governance Responses to the Challenges of
Value Creation and Allocation
Informal
Trust
may allow partners
to exploit opportunities
that would be infeasible
with other mechanisms
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Firm Reputations
the shadow of the
future constrains
cheating

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16

Strategic Alliances

Organizing Strategic Alliances


Governance Responses to the Challenges of
Value Creation and Allocation
These responses are not mutually exclusive:
contracts may be used with equity investments
and joint ventures along with firm reputation
and trust
reputation and trust come into play in every type
of alliance

Reputation and trust may be sources of competitive


advantage because they are costly to imitate
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17

Strategic Alliances

International Expansion
Alliances may be attractive because:
local market knowledge is usually critical
governments may require a local partner
international expansion may be:
fraught with uncertainty
high risk
expensive
alliance investment may be more easily reversed
than internal development or acquisition
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18

Strategic Alliances

Summary
Successful alliance managers will:
create alliances that will produce gains
from tradecomplementary resources
identify the sources of value creation
assess the likelihood of challenges to value
creation and allocation
adopt appropriate governance responses to
the challenges to value creation and allocation

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19

Strategic Alliances

Summary
Alliances may generate competitive advantage if:
combinations of complementary resources
meet the VRIO criteria
governance responses meet the VRIO criteria

The Big Challenge of Strategic Alliances:


Maximizing gains from trade while
minimizing the threat of cheating
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20

Chapter 10

Mergers and
Acquisitions

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10-1

Mergers
Mergersand
& Acquisitions
Acquisitions

The Strategic Management Process


External
Analysis

Mission

Strategic
Choice

Objectives

Strategy
Implementation

Competitive
Advantage

Which Businesses
to Enter?

Internal
Analysis

Corporate Level
Strategy

Vertical Integration
Diversification
Mode of Entry?
Strategic Alliances
Mergers &
Acquisitions

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Competitive Advantage - Barney
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Management & Competitive Advantage

Barney & Hesterly

10-2
2

Mergers
Mergersand
& Acquisitions
Acquisitions

Logic of Corporate Level Strategy Applies


Corporate level strategy should create value:
1) such that the value of the corporate whole increases

2) such that businesses forming the corporate whole


are worth more than they would be under
independent ownership

3) that equity holders cannot create through


portfolio investing
Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-3
3

Mergers
Mergersand
& Acquisitions
Acquisitions

Mergers & Acquisitions Defined


Mergers
two firms are combined on
a relatively co-equal basis

Acquisitions
one firm buys another
firm

the words are often used interchangeably even


though they mean something very different
merger sounds more amicable, less threatening
Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-4
4

Mergers
Mergersand
& Acquisitions
Acquisitions

Mergers & Acquisitions Defined


Mergers

parent stocks are usually


retired and new stock issued
name may be one of the
parents or a combination
one of the parents usually
emerges as the dominant
management
Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Acquisitions
can be a controlling
share, a majority, or
all of the target firms
stock
can be friendly or
hostile
usually done through
a tender offer
Barney & Hesterly

10-5
5

Mergers
Mergersand
& Acquisitions
Acquisitions

Mergers & Acquisitions Defined


Types of M&A Activity
FTC
Categories
Vertical
Horizontal

suppliers or customers
competitors

Related
Product Extension complementary products
Market Extension complementary markets
Unrelated

Conglomerate

everything else

Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-6
6

Mergers
Mergersand
& Acquisitions
Acquisitions

Do Mergers and Acquisitions Create Value?


The Logic
Unrelated M&A Activity
there would be no expectation of value creation
due to the lack of synergies between businesses
there might be value creation due to efficiencies
from an internal capital market
there might be value creation due to the exploitation
of a conglomerate discount
a corporate raider who buys and restructures firms
Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-7
7

Mergers
Mergersand
& Acquisitions
Acquisitions

Do Mergers and Acquisitions Create Value?


The Logic
Related M&A Activity
value creation would be expected due to
synergies between divisions
economies of scale
economies of scope
transferring competencies
sharing infrastructure, etc.
Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-8
8

Mergers
Mergersand
& Acquisitions
Acquisitions

Do Mergers and Acquisitions Create Value?


The Empirical Evidence
Research is based on stock market reaction to the
announcement of M&A activity
this reflects the markets assessment of the
expected value of the merger or acquisition
these studies look at what happens to the price
of both the acquirers stock and the targets stock
thus, we can see who is capturing any expected
value that may be created
Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-9
9

Mergers
Mergersand
& Acquisitions
Acquisitions

Do Mergers and Acquisitions Create Value?


The Empirical Evidence
M&A Activity creates value, on average, as follows:
Acquiring
Firms

Target
Firms

no value created

value increases by
about 25%

related M&A activity creates more value than


unrelated M&A activity

M&A activity creates value, but target firms capture it


Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-10
10

Mergers
Mergersand
& Acquisitions
Acquisitions

Entrepreneurship in M & As (p.318)

Business Angels
Venture Capital Firms (VC)
Initial Public Offering (IPO)
Cashing Out

Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-11
11

Mergers
Mergersand
& Acquisitions
Acquisitions

Why is M&A Activity So Prevalent?


If managers know that acquiring firms do not
capture any value from M&As, why do they
continue to merge and acquire?

Survival

avoid competitive disadvantage


avoid scale disadvantages

Free Cash
Flow

cash generating, normal return investment

Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-12
12

Mergers
Mergersand
& Acquisitions
Acquisitions

Why is M&A Activity So Prevalent?


If managers know that acquiring firms do not
capture any value from M&As, why do they
continue to merge and acquire?
Agency
Problems

Managerial
Hubris

managers benefit from increases in size


managers benefit from diversification

managers believe they can beat the odds

Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-13
13

Mergers
Mergersand
& Acquisitions
Acquisitions

Why is M&A Activity So Prevalent?


If managers know that acquiring firms do not
capture any value from M&As, why do they
continue to merge and acquire?
some M&A activity does generate
above normal profits (expected and
operational over the long run)
Above Normal
Profits

proposed M&A activity may satisfy


the logic of corporate level strategy
managers may see economies that
the market cant see

Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-14
14

Mergers
Mergersand
& Acquisitions
Acquisitions

Competitive Advantage
Can an M&A strategy generate sustained
competitive advantage?
Yes, if managers abilities meet VRIO criteria
1

Managers may be good at recognizing & exploiting


potentially value-creating economies with other firms

Managers may be good at doing deals

Managers may be good at both

Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-15
15

Mergers
Mergersand
& Acquisitions
Acquisitions

Competitive Advantage
Recognizing and Exploiting Economies of Scope
Private Economies
Firm Cs recognized
value is $10,000

Firm A
Firm C
Firm B
Bidders

Target

Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Firm A sees value


of $12,000 in Firm C
Firm A can earn a
profit of $2,000
only if the economy
remains private
Barney & Hesterly

10-16
16

Mergers
Mergersand
& Acquisitions
Acquisitions

Competitive Advantage
Recognizing and Exploiting Economies of Scope
Costly-to-Imitate
Economies
Firm A
Firm C
Firm B
Bidders

Target

Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

if the economy
between A & C
is costly to imitate,
it doesnt matter
if other firms know
Firm A can still earn
a $2,000 profit
Barney & Hesterly

10-17
17

Mergers
Mergersand
& Acquisitions
Acquisitions

Competitive Advantage
Recognizing and Exploiting Economies of Scope
Unexpected
Economies
Firm C has a market
value of $10,000

Firm A
Firm C
Firm B
Bidders

Firm A buys Firm C


for $10,000
Firm C turns out to be
worth $12,000

Target

Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-18
18

Mergers
Mergersand
& Acquisitions
Acquisitions

Competitive Advantage
Doing the Deal
Search for
Rare Economies
Limit Information
to Other Bidders

Seek Thinly
Traded Markets

Close the
Deal Quickly

Bidding Firms
Perspective

Limit Information
to the Target

Avoid Bidding
Wars
Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-19
19

Mergers
Mergersand
& Acquisitions
Acquisitions

Competitive Advantage
Doing the Deal
Seek Information
from Bidders

Target Firms
Perspective

Invite Other Bidders to


Join in Bidding Contest

Delay, But Do Not


Stop the Acquisition
Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-20
20

Mergers
Mergersand
& Acquisitions
Acquisitions

Implementation Issues
Structure, Control, and Compensation
M&A activity requires responses to these issues:
m-form structure is typically used
management controls & compensation policies
are similar to those used in diversification strategies
Managers must decide on the level of integration:
target firm may remain somewhat autonomous
target firm may be completely integrated
Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-21
21

Mergers
Mergersand
& Acquisitions
Acquisitions

Implementation Issues
Cultural Differences
high levels of integration require greater cultural
blending
cultural blending may be a matter of:
combining elements of both cultures
essentially replacing one culture with the other
integration may be very costly, often unanticipated
the ability to integrate efficiently may be a source
of competitive advantage
Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-22
22

Mergers
Mergersand
& Acquisitions
Acquisitions

Target Response Strategies to a


Takeover Attempt
Reduce the wealth of target firm equity holders.
Greenmail
Standstill Agreements
Poison Pills

Do not affect wealth of target firm equity holders.

Shark Repellents
Pac Man Defense
Crown Jewel Sale
Law Suits

Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-23
23

Mergers
Mergersand
& Acquisitions
Acquisitions

Target Response Strategies to a


Takeover Attempt
Increase the wealth of the target firm
equity holders.
White Knights
Create a Bidding Auction
Golden Parachutes

Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-24
24

Mergers
Mergersand
& Acquisitions
Acquisitions

International Issues
Government Policy
governments may constrain ownership by
foreign firms
governments may restrict repatriation of profits
government labor policy may limit a firms ability
to apply management practices to target firm

Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-25
25

Mergers
Mergersand
& Acquisitions
Acquisitions

International Issues
Cultural Issues
Individualism

Social Orientation

Collectivism

Respect

Power Orientation

Tolerance

Acceptance

Uncertainty Orientation

Avoidance

Aggressive

Goal Orientation

Passive

Long-term

Time Orientation

Short-term
(Hofstede, 1980)

Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-26
26

Mergers
Mergersand
& Acquisitions
Acquisitions

Summary
M&A activity is a mode of entry for vertical
integration and diversification strategies
A firms M&A strategy should satisfy the
logic of corporate level strategy
M&A activity can create economic value at
announcement, but target firms usually capture
that value
M&A activity can create value over the long term
for the acquiring firm
Copyright 2006 Pearson Prentice Hall. All rights reserved. Strategic Management &
Competitive Advantage - Barney
& Hesterly
Strategic
Management & Competitive Advantage

Barney & Hesterly

10-27
27

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