SYNOPSIS

TITLE OF THE PROJECT

‘Impact of Organized Retailing on the Unorganized Sector’

PROJECT SYNOPSIS SUBMITTED TO ANNAMALAI UNIVERSITY,
FOR THE APPROVAL

IN PARTIAL FULFILMENT OF THE REQUIREMENTS

FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

IN APPLIED MANAGEMENT

By

ANKIT SIKARWAR

Enrolment Number: -

Name and official address of the Guide: -

THE NIS ACADEMY

301 Rafael Tower Indore

DIRECTORATE OF DISTANCE EDUCATION

ANNAMALAI NAGAR

2009-2010
 PROJECT PROPOSAL FOR APPROVAL

Enrollment Number:

1. Name and Address of the Student : ANKIT SIKARWAR

24, Rajput colony agar road
Ujjain (M.P)
Mob: 09303538383
2. Subject Area of the Project : RETAIL MANAGEMENT
3. Title of the Project : Impact of Organized Retailing on the
Unorganized Sector
4. Name and Official Address of the :
Research Supervisor 301 Rafael Tower, Indore
Signature of the student :
Date :

Signature of the Research Supervisor

Name:
Academic year: 2009-10
Number of the candidates:
Encl: 1. Synopsis
2. Bio-data of the Research Supervisor
(For office use only)
Scrutinized by Approved/To Resubmitted

HEAD-Management Wing
 BIO-DATA OF RESEARCH SUPERVISOR

NAME :
EDUCATION QUALIFIACATION : MBA
DESIGNATION : SENIOR FACULTY
NAME OF THE INSTITUTION/ : THE NIS ACADEMY
ORGANIZATION
YEARS OF EXPERIENCE IN : 5 YEAR
TEACHING/ INDUSTRIES
OFFICIAL ADDRESS WITH PHONE : THE NIS ACADEMY,
NUMBER (MOBILE AND LANDLINE) 301, RAFAEL TOWER, INDORE MP
0731-3018034
RESIDENTIAL ADDRESS (WITH :
PHONE NUMBER)

SIGNATURE OF THE RESEARCH SUPERVISOR

FORWARDED BY:
HEAD OF THE DEPARTMENT/ PRINCIPLE WITH
OFFICIAL SEAL (EDUCATION INSTITUTE)

SR. MANAGER/ HIGHER AUTHORITY

WITH OFFICIAL SEAL (ORGANIZATION)
 TITLE OF THE PROJECT
‘Impact of Organized Retailing on the Unorganized Sector’

STATEMENT OF THE PROBLEM

An important aspect of the current economic scenario in India is the emergence of

organized retail. There has been considerable growth in organized retailing business
in recent years and it is poised for much faster growth in the future. Major industrial
houses have entered this area and have announced very ambitious future expansion
plans. Transnational corporations are also seeking to come to India and set up retail
chains in collaboration with big Indian companies. However, opinions are divided
on the impact of the growth of organized retail in the country. Concerns have been
raised that the growth of organized retailing may have an adverse impact on
retailers in the unorganized sector. It has also been argued that growth of organized
retailing will yield efficiencies in the supply chain, enabling better access to
markets to producers (including farmers and small producers) and enabling higher
prices, on the one hand and, lower prices to consumers, on the other. In the context
of divergent views on the impact of organized retail, it is essential that an in-depth
analytical study on the possible effects of organized retailing in India is conducted.

This research tries to analyze the concept of organized retailing and its impact on
unorganized retail sector. It also includes the impact of organized retailing on
consumers and intermediaries. It adds the impact of organized retailing on farmers
and manufacturers. This research also provides policy recommendations for
organized retailing.
 OBJECTIVES OF THE STUDY

The objective of study is to provide enough information regarding retail some of the
information that study will provide are as follows:

• To study introduction & concept of organized retail sector.

• To know about the current retail scene
• International Retail
• Organized vs. Unorganized Retail
• Indian Retail Organized vs. Unorganized Retail
• Expansion of Organized Retail by Format

• To study a case on Domestic Organized Retailers

• To get the knowledge about the Impact of Organized Retailing – size of

unorganized outlets, employment impact, impact on turnover and profit,
closure of unorganized outlets, preference and share of purchase for organized
vs. unorganized retailers.

• To analyze the Impact of Organized Retailing on Producers, Plotting the

Supply Chain and Impact on Farmers & on big and small Manufacturers.

• To understand the Future Scenario in Retailing, Growth of Retail and its

Distribution, Organized Retail Investment, Expected Share of Top Players in
Indian Retail and Retail Space Break-up by Category.

• Policy Recommendations
• Main Findings of the Study
• A Balanced Approach to Retail
• Modernization of Unorganized Retail
• Regulation of Organized Retail & Modernization of APMC mandis
RESEARCH METHODOLOGY

Research Methodology has many dimensions and research methods do constitute a

part of the research methodology. It is necessary for us to design our methodology
for our problems as the same may differ from problem to problem.

The research on the project will be completed mainly with the help of secondary
data, which is to be collected from books, journal and other published documents.

The following methods were used in the study:

• A survey of international experiences particularly the recent developments in

emerging market economies.

• Questionnaire-based survey of unorganized retailers including fixed fruit and

vegetable vendors and push-cart hawkers.

• Questionnaire-based exit survey of consumers’ shopping at organized retail

outlets and also consumers’ shopping at unorganized outlets; and

• Questionnaire-based survey of farmers who are selling their produce directly to

organized retailers and also farmers who are selling through the traditional
mandi route.