Myorbit Plan Book

From Team
KnecTech
myOrbit
Plan Book
Table of Contents
Introduction.
Executive Summary
6
7
Situation Analysis
11
Strategy
23
Creative
29
Marketing Analysis
Company Analysis
Competitor Analysis
Overview
Objectives
Tagline
Name
Logo
Brand Standards
12
16
19
24
25
26
30
31
32
App
35
Tactics Summary
53
Conclusion
81
App Redesign
Web Redesign
Pricing
Overview
Phase 1
Phase 2
Phase 3
Media Budgets
Biblography
36
46
50
54
55
62
69
72
84
Introduction
Executive Summary
Introduction

myOrbit is an app that gives its clients their time back, offers them
the opportunity to increase efficiency, allows them to focus on reaching
their targets, to strive for excellence and to push the envelope. It is going
to launch businesses into the future. After analyzing the construction and
agriculture industries, two segments stood out to KnecTech: equipment
management and the seed industry. In this plan book you will meet the
myOrbit brand, be introduced to the equipment management and seed
industries, and learn how to market to these segments.
Executive Summary

myOrbit is a new company that must define its brand, select markets
to target, and appropriately position its product to become a leader in
industry-specialized data collection and reporting.

myOrbit will define its brand by identifying its values and instilling
those values into its industry-focused marketing package to seed genetics
and industrial construction decision makers. In addition, by knowing what
the target wants, myOrbit will be able to build long-term relationships
that enable engagement, leading to sales. Defining the brand will take time
and real thought as myOrbit identifies the companys values and simplifies
what it does, and what culture it wants.

myOrbit will focus on industrial construction and seed genetics companies in need of field-data analysis and reporting. These two industries
are large, lucrative, and generate a significant amount of field data. Leaders in these industries have expressed desires for more efficient ways to
order their information and use it to make better decisions, increasing

ROI and decreasing disorganization and uncertainty.

myOrbit will position its product in the market by identifying its
competitive advantage, by learning how to market to its clients, and by
identifying the differences between what clients expect from the app and
the reality of what the app does for the client. This type of strategy necessitates a depth of knowledge of myOrbits clients and a feedback system.

As myOrbit works to meet these goals, it faces serious challenges
entering the marketplace. Being a new company, it must increase brand
awareness from scratch, while competing against more established companies that hold the majority market share. The largest challenge myOrbit
has is differentiating its product from its competitors, as many companies
also provide real-time reports.
Despite these challenges myOrbit has a few advantages: a commitment to
success, a talented staff, a successful parent company, and a target audience that demands its services.

On the horizon, myOrbit has the opportunity to provide the best in
security, customer care, and high quality, sub-industry specific apps. These
will be deciding factors for myOrbits clients.
Situation Analysis
Marketing Analysis
Company Analysis
Competitor Analysis
11
Market Analysis
Construction
Dodge Data and Analytics (2014) projected total U.S. construction

stats for 2015 will rise 9% to $612 billion, a larger gain than the 5% increase to $564 billion estimated for 2014 (Bureau of Labor Statistics,
2015). Economically, the construction industry is at an advantage in the
current economic environment, as construction projects are readily funded due to the ease of loan standards and increased real estate development. myOrbit will market particularly to excavation corporations and
other large construction or transportation companies who struggle to
keep track of large machinery.

Now that construction companies can receive more bank loans, the
industry is going to continue to grow. Due to growth in the industry, construction companies are finding it necessary to become more advanced
in the technological field in order to have a competitive advantage in the
market. Leaders in construction are moving toward new standards, like
having information in hand on a smartphone or tablet at all times. With
12
this technology, construction managers can have access to real-time data

on-the-go with the ability to complete projects on time and cut down on
project costs, resulting in a smoother work flow.
Construction is an important industry to market to because there is much
manual labor and heavey machinery involved in the process. In a recent
report Schamberger (2015) explained, As a result, burdensome manual
processes are replaced with a more efficient, accurate system that not only
helps make day-to-day operations run more smoothlyit also helps project stakeholders keep a close eye on the projects bigger picture, a critical
viewpoint to help avoid costly late penalties and other project obstacles.
Not only will the construction company who uses this product benefit,
but its collaborators will have increased communication, access to plans,
and oversight.
Agriculture

Agriculture in the United States is doing well, according the American Farm Bureau Federation. A recent post stated that todays farmers
produce 262% more food with 2% fewer inputs (labor, seeds, feed, fertil-
13
izer, etc.), compared with the 1950s (American Farm Bureau Federation,
2011). In addition, $115 billion worth of American agricultural products
were exported around the world in 2011 (American Farm Bureau Federation, 2011).

The agricultural industry has seen large changes since the beginning
of the 20th century. The most important of these changes include a decreasing percentage of the U.S. population working in agriculture, a decrease in the number of farms as farm sizes increase, the specialization of
commodities in farms, an increase in exports, and an increase in production capabilities (USDA, 2005). These changes are caused by technological
development, the rise of consumer influence in agricultural production,
and the increasing integration of American farming into national and
global markets (USDA, 2005).

This rapid period of global growth and production and the consolidation of farms has led to more corporate control of agriculture. These
corporations are able to invest in newer technologies and have more resources in times of drought or market instability. Big agriculture corpora-
14
tions have increased agricultural productivity because of their investments

in machinery, insecticides, fungicides, and herbicides, fertilizers, GPS
system integration, DNA chip sensing technologies and bioengineering.
Monsanto, Bayer and Syngenta are the three largest agricultural companies
in the world, and hold 84% of U.S. agriculture sales (USDA, 2005).

Economic activity, associated with agricultural production, is concentrated in the nations largest corporate farms. Therefore, by marketing
to 16.7% of the nations farms (those with sales in excess of $100,000)
marketers can gain access to farms that produce 81.4% of the livestock,
82.5% of the crops, and 77.3% of cash farm expenses in the U.S. (USDA,
2005). All of these companies have genetics labs working to improve
seeds and seed dealers distributing product. myOrbit has identified genetic
labs as its second industry. There are 113 potential clients in the Midwest
and South who need efficient data collection and reporting, as they study
their crops, test variables, and collect samples (Bureau of Feed, 2013). In
addition, it is recommended that myOrbit works with the regional labs of
these three large agricultural companies.
15
Company Analysis

myOrbit began with the mission to empower our clients to make better
decisions by providing real-time information from field operations, by
providing a platform that allows businesses to collect data on mobile devices, aggregate the data across forms, and report and analyze in real-time
from anywhere in the world. myOrbits culture includes a small, hard-hitting staff, who have experience in their craft and excel in collaborating
with different industries from their previous backgrounds, which enables
this small group to come together and take myOrbits challenges head on.

Although myOrbit has a lot to offer, the company faces several challenges. One obstacle it faces is identifying the best audience for its product. Several factors to consider when selecting an industry include the
need for more efficient field data collection and real-time data reports, the
will to learn how to use the app, the ability to invest in technology, and
size of the company.
16

Another major challenge is that the company is unknown in the marketplace. This fact presents a problem because potential customers have
no idea the company exists. myOrbit has not promoted its services, so
customers do not realize they need the product or that the product is offered. The only way people can learn about myOrbit is by referral from
employees or previous clients.

A third challenge is differentiating myOrbit from its numerous competitors that offer similar services. Even when weeding out mega corporations with their own apps and cheap data collection apps, there are still
many companies that offer real-time data reporting. The real differentiator
will be brand awareness, quality customer service, and sub-industry specific apps.

myOrbit has several advantages that may help make it a successful
start-up company. First, myOrbit is associated with a successful parent
company, EngageMobile, which may assist myOrbit in its beginning stages. Second, there is a huge demand for increased efficiency and real-time
reporting.
17
Competitor Analysis

The top three competitors for myOrbit are doForms, iFormBuilder,
and FlowFinity. These companies offer data collection applications over a
wide variety of industries ranging from oil and gas to construction. Application programming interface (API) calls represent tasks that are invoked
during runtime like add, update, query data, etc. This features presence
limits the amount of times a person can use for the app. In the end, this
cost may be another of myOrbits competitive advantages as it does not
limit the number of API calls. The chart below shows a side by side comparison of the three companies.
19
Industries
Currently
Servicing
Price
Standard:
Free
Professional
$9.95/mo/per device OR $99.95/yr/per device
Unknown
doForms
Dispatch
$14.95/mo/per device OR $149.95/yr/per device
iFormBuilder
FlowFinity
20
Engineering & Natural Resources

Health Services
Human Services
Aid & Development
Consumer Packaged Goods

Field Service Management
Construction
Farming & Agriculture
Oil & Gas
Customer & Partner Portals
Mobile Survey Apps

Property Management
Consumer Apps
Timesheets
Geotagging
Barcode and RFID
Free version:
Free
Growing
$500/month OR $5,000/year
Emerging
Unknown
Team Edition
Unknown
Enterprise Edition
Unknown
33 standard field types

image capture
picture annotation and sketch capability
GPS location recording and mapping
integration

signature capture field

on-device calculations using formula fields
nested form

repeatable loop
look up data
table and calculations
email PDF
image capture
audio and video
barcode scanning relevance logic
50 users i
unlimited forms
dedicated database
unlimited device uploads
10,000 API calls/month, additional users
$100/user/year,4 hour iFormBuilder
Kickstart
list and grid fields for master-detail

data structures
validation checks and error
messages
Save as Draft online or offline
offline lookups between apps to
access or copy data
Location-based lookup
repeatable loop
look up data
table and calculations
self-scoring survey
browser entry
5GB/ mobile device
full service
unlimited forms
of records by proximity to
current GPS location
attachment field
viewing of PDF
Microsoft Office documents
customizable photo thumbnail
views for quick access to
records
Dispatch
Emerging
All free version features +
Enterprise
10 forms
up to 50 users
100 records/form
100 API calls/month
Professional
Signature capture
Action buttons
200MB/mobile
device
Limited service
Unlimited forms
Growing
Standard
Label with image

page breaks
Check boxes
Radio buttons
Date and time
GPS Location
Sketching
Team
Free
Features
All pro version features +

job dispatching & scheduling

GPS tracking
intra form
real-time status updates
remote form
retrieval and update
10GB/mobile device, unlimited forms
Unlimited users
unlimited forms
dedicated database
unlimited device uploads
1,000,000 API calls/month
dedicated account manager
4 hour iFormBuilder KickStart
All team features +
creation of custom user roles and

permissions
flexible permission management
to isolate mobile forms
apps and users through Sites
21
Strategy
Overview
Objectives
Tagline
23
Overview
myOrbits goals are to define the myOrbit brand, to focus on industrial
construction and seed genetics industries, and to position the app in these
markets.
24
Objectives
Construction

Focus on 5,000 medium to upper-sized industrial companies in Missouri. These contractors are concerned with GPS tracking, ordering parts,
timesheets, the tracking of resources, and streamlining communications
among contractors, architectural, engineering, and construction teams.
Thus, real-time reporting is essential.
Agriculture

Target seed genetics labs, seed dealers, and research farms and universities in the Midwest and South. There are 113 potential seed companies
to targets thus far in the Midwest and South. These potential businesses
and organizations have a need for efficient data collection and reporting,
as they study their crops, test variables and collect samples.
25
Tagline
Giving you your time back.

Clients will love myOrbit because it analyzes, organizes and simplifies
data collection and reporting, enabling clients to focus their time on the
direction of their business.
26
Creative
Name
Slogan
Logo
Brand Standards
29
Name

When coming up with the name the app needed to come full circle.
Data collection is all about flowing in a circle and to allowing a business to
build up and predict its future.

mOrbit and clients are all part of a system, a solar system. myOrbit
is the sun. Its clients revolve around it like planets around the sun. They
need myOrbit to function and make the rate at which they revolve more
efficient. Each client moves at its own rate of speed, internally to get
things done. The app that you create for your client will be personalized
to this rate of speed.

This idea stresses the importance of personalizing each app for each
client and understanding that each company works differently. The my
is tells clients that the app is specifically made to run their company at
their own rate, in their own orbit, to successfully collect and report data in
real time.
30
Logo
31
Brand Standards
Type
Futura
Colors
myAgriculture Colors
32
myConstruction Colors
Explanation
Blue
A calming color that stirs up images of authority, success and security,

words myOrbit strives to be associated with.
Gray
A color that comes with ideas stability, practically, and authority, also all
words myOrbit strives to be associated with.
Additional colors
myAgriculture and myConstruction
When designing items for separate industries, we wanted them to be distinct from each other. The agriculture industry is often associated with
outdoors and nature, so green was chosen. The construction industry is
often assoicated with caution and safety, so orange was chosen.
33
App
App Redesign
Web Redesign
Pricing
35
App Redesign
`
Construction

The name of the app for equipment management is myConstruction.
This app is orange because it symbolizes caution and safety. After logging
in a user will be directed to a screen with four main choices: the option to
build a new form, access active forms, view inventory, and see completed
forms and their reports.
Inventory was identified as a high demand in this industry and has close
ties with the GPS tracking of a companys equipment. The first screen,
after selecting inventory, takes a user to categories such as hand, lawn and
garden, or heavy equipment. By clicking on heavy equipment it takes the
user to a screen menu of all the different types of heavy equipment the
company has logged. For example, the Case Crawler Dozer 1650 M can
be evaluated for repairs, inspected, or tracked by clicking on its name, taking the app user to a previous form created, allowing multiple point of
entry, simplifying the process.
36
Active Forms
New Form
New Form
New Form
Active Forms
New Form
myConstruction

The form has the equipment
information
automaticallymyConstruction
entered at
myConstruction
Username
the top. There is a section
allowing an inspection
of the condition
of the
Username
Username
equipment before it is checked
out or after it is returned, which
can be
Password
Password
Password
marked in the check out and check in box. There are three buttons at the
bottom of the page. The first button locates the machine, which brings
Settings
the user to report showing the precise location on the map. The second
and third buttons complete the check-in/check-out process.
Completed Forms
Login
New Form
Active Forms
Hand ToolsNew Form

New Form
Hand Tools
myConstruction
myConstruction
Username
Username
Username
Truck/Car
Username
Completed
Forms Truck/CarUsername
Completed Forms
Username
Password
Password
Power Sources
Password Password
Password
Login
Forgot Password
Forgot Password
Completed FormsLogin
Inventory
Inventory
Login
Lawn/Garden
Forgot Password Inventory

Settings
Forgot Password
Active
Forms
New
Form
myOrbit myAgriculture 2015
Inve
Heavy M
Active
New Forms
Form
myConstruction
Cat 336F
Active Form
myCon
Cat 3
myC
Volvo
Completed FormsUsername
Volvo EW160D
CompletedE
Crawler
Password
Case
Crawler Dozer 1650M Case
Password
Login
Lawn/Garden
Login
New Holland
D85
Settings
Inventory
Inventory
Forgot Password
Settings
Inventory
Settings
Settings Heavy Machinery
Heavy Machinery
NewForms
Form
Active
Inventory
Forgot Password
Set
myOrbit myAgriculture
201
myOrbit
myOrbitmyC
my
Username
Completed Forms
Completed Forms
Power Sources
Password
Forgot Password
Settings
Forgot
Setting
John Deere 300G LCExcavator John Deere 30
New Form
myConstruction
myConstruction
myConstruction
myConstruction
Power Tools
Power Tools
Login
Completed FormsLo
Heavy Machinery:
Active Forms
Active Forms
Password
Inventory
Inventory
Active Forms
Username
Complete
Inventory
2015
myOrbit
2015
myOrbitmyConstruction
myAgriculture 2015
Inventory
Inventory
Forgot Password
Settings
Inventory
Forgot Password
New Form
Login
Forgot Password
Active Form
myCon
Lo
New Ho
Forgot
Settings
Inventory
Allis-Chalmers HD6B
Settings
Allis-Chalm
myOrbit
myOrbit
myC
m
myOrbit
my
2015
2015
myOrbit
2015
myOrbit
2015 myAgriculture
myAgriculture 2015
myAgriculture
2015
myOrbit
myAgriculture
2015 myAgriculture
myOrbit
myOrbit
myConstruction2015
2015
myOrbit
2015
myOrbit
myOrbit
myConstruction
myAgriculture
2015
2015
myOrbit
myAgriculture
2015
myOrbit
myConstruction2015
2015
New Form
Year:
New Active
Form Forms
Year:
37
ources
Password
Login
Lawn/Garden
arden
Login
Lawn/Garden
Forgot Password
word
achinery
Heavy Machinery
myOrbit
myConstruction2015
2015
ulture 2015
truction
2015
Case
Crawler Dozer 1650M
Password
Login
New Holland
D85
Inventory
Forgot Password
Forgot Password
Heavy Machinery
Forgot Password
Settings
Inventory
Allis-Chalmers HD6B
Settings
Inventory
Password
Login
New Holland
D85
Allis-Chalmers HD6B
myOrbit
myOrbit
myConstruction2015
2015
myOrbit
myOrbit
myConstruction
myAgriculture2015
2015
2015
myOrbit
myAgriculture
Login
New Holland
D85
Serial #:
gallons
Fuel Tank Size:
gallons
Date of Last Oil Change:
nge: Mileage:
Allis-Chalmers HD6B
Fuel Tank Size:
New Form
Active Forms
New Form
Active Forms
Condition:
Condition:
%
TreadPassword
Percent:
Leakage:
Last Detail:
Login
Comments:
Forgot Password
sword
myOrbit
2015
myOrbitmyAgriculture
myConstruction
2015
culture
2015
nstruction
2015
Location:
Username
Driver:
%
TreadPassword
Percent:
Leakage:
Last Detail:
Login
Comments:
Time Checked in: New Form

Date Checked in:
Active Forms
Condition:
%
TreadUsername
Percent:
Completed Forms
Leakage:
Last Detail:
Comments:
Password
Condition:
%
TreadUsername
Percent:
Completed Forms
Leakage:
Last Detail:
Comments:
Password
%
TreadUsername
Percent:
Completed Forms
Leakage:
Last Detail:
Comments:
Password
Active Forms
Username
Password
Location Services
Ca
Year:
Fuel Tank S
Active Forms New Form
Active Forms New Form
myConstruction
myConstruction
Date of Active
Las
Mileage:
Completed FormsSite Name:
Com
Location:
Password
Driver:
Username
Username
Completed Forms
Completed Forms
Settings
Location Services
Location Services
Time Checked
in:
myConstructionmyConstruction
myConstruction
myConstruction
myConstruction Mileage:
Date Checked in:
Time Checked
in:
myConstruction
ruction
Site Name:
Date Checked in:
Condition:
Site Name:
Location:
Username
Driver:
Inventory
myOrbit
myOrbit
myConstruction
myAgriculture2015
2015
2015
myOrbit
myAgriculture
Time Checked Out:

Time Checked Out:
Date Checked Out:
Date Checked Out:
Time Checked Out:
Time/Date for check in:
Estimated Time/Date for checkEstimated
in:
Date Checked Out:
Estimated Time/Date for check in:
gallons
New Form

New Form
Settings
Settings
myOrbit
myOrbit
myConstruction
myAgriculture2015
2015
2015
myOrbit
myAgriculture
myAgriculture 2015
Case Crawler Dozer 1650M Case Crawler Dozer 1650M

ozer Year:
1650M
Year:
Serial #:
Inventory
Forgot Password
Settings Inventory
Password
Login
Login
Condition:
Forgot Password
Forgot Password
Inventory
Forgot
Password
Complete
Settings
Inventory
Settings
Inventory
S
Tread
Complete
Case Crawler Dozer
1650MPerce
Complete
Inventory
Settings
Forgot Password
Case Crawler Dozer 1650M
Inventory
Settings
CHECK
IN
Complete
Inventory
Settings
Leakage:
CHECK IN
myOrbit
2015
myConstruction
2015
CHECK IN
myOrbit
myAgriculture
2015
myOrbit
myConstruction
2015
myOrbit
2015
myConstruction
2015
Last Detail:
myOrbit
2015
myOrbit
myAgriculture
2015
myConstruction
2015 myAgriculture 2015
myOrbit
2015
myConstruction
2015
myOrbit
myOrbit
myAgriculture
2015
myOrbit
myAgricultu
myOrbit myConstruction 2015
myOrbit
myAgriculture 2015
myOrbit
2015
myConstruction
2015
Comments:
Login
Location Services
Login
Location Services
Login
Location Services
Login
Forgot Password
Log Out
Log Out
Forgot
Password
Complete
Inventory
Log Out
Current Information
Check In/Out Information
Current
Information
Check
In/Out
Information
Time Checked Out:
Current
Information
Serial #:
38
Date Checked Out:
gallons
Serial #:Fuel Tank Size:
Time Checked Out:
Serial #:
gallons
Date Checked Out:
Fuelgallons
Tank Size:
Size:
Time Checked Out:

Date Checked Out:
Forgot
Password
Complete
Settings
Log Out
Time Checked Out:

Date Checked Out:
Time Checked in:

Date Checked in:
Condition:
Tread Percent:
Leakage:
Last Detail:
Comments:
on
n 2015
650M
15
2015
Heavy Machinery:
%
Serial #:
Year:
gallons
Fuel Tank Size:
New Form
Active Forms
Mileage:
Location ServicesSite Name:
Completed Forms
Location:
Complete
Driver:
CHECK IN
Condition:
Inventory
Settings
Tread Percent:
Leakage:
Last Detail:
Comments:
Heavy Machinery:
Time Checked Out:
Date Checked Out:
Time Checked in:
Date Checked in:
Condition:
Tread Percent:
Leakage:
Last Detail:
Comments:
Location Services
Complete
CHECK IN
39
New Form
myConstruction
Power Tools
Truck/Car
Username
Login
New Holland
D85
Login
Lawn/Garden
Forgot Password
Completed Forms
Forgot Password
Settings
Inventory
Settings
Inventory
Allis-Chalmers HD6B
myOrbit
myOrbit
myConstruction
myAgriculture2015
2015
2015
myOrbit
myAgriculture
myOrbit
myConstruction2015
2015
myConstruction
Completed Forms
Completed Forms
Case
Crawler Dozer 1650M
Password
Log Heavy
Out Machinery
Active Forms
Active Forms
Username
Volvo EW160D
Power Sources
Password
New Form
New Form
Active Forms
myConstruction
Cat 336F
Settings
Settings
Inventory
Location Services
Time Checked Out:

Date Checked Out:
Year:
Serial #:
Fuel Tank Size:
gallons
New Form
myConstruction
Mileage:
New Form
Year:
Active Forms
Completed Forms
Site Name:
Location:
Username
Driver:
Username
Condition:
%
TreadUsername
Percent:
Completed Forms
Leakage:
Last Detail:
Comments:
Password
Inventory
Condition:
%
TreadPassword
Percent:
Leakage:
Last Detail:
Login
Comments:
Active Forms
myConstruction
New Form
Active Forms
myConstruction
Time Checked in:

Date Checked in:
Completed Forms
Password
Login
Login
Location Services
Forgot Password
Inventory
Forgot Password
Inventory
Complete
Settings
Forgot
Password
Complete
Settings
CHECK IN
New Form
Active Forms
myOrbit
2015
myConstruction
2015
myOrbit
2015
myConstruction
2015
myOrbit
2015
myConstruction
2015
Year:
Fuel T
Date o
New Form
Mileag
Site N
Locatio
Driver
Condit
Tread
Leaka
Last D
myOrbit m
Comme
Inventory
Completed Forms
Settings
Inventory
Log Out
Current Information
Serial #:
gallons
Fuel Tank Size:
Heavy Machinery:
Location Services
Active Forms
myConstruction
New Form
Username
Completed Forms
Password
Login
Inventory
Forgot
Password
Complete
Settings
myOrbit
2015
myConstruction
2015
Serial #:
Year:
gallons
Fuel Tank Size:
New Form
Date of Active
LastForms
Oil Change:
Mileage:
Site Name:
Completed Forms
Location:
Driver:
Condition:
Settings
Tread Percent:
Leakage:
Last Detail:
Comments:
Inventory
Log Out
Condition:
Tread Percent:
Leakage:
Last Detail:
Comments:
Time Checked in:

Date Checked in:
Condition:
Tread Percent:
Leakage:
Last Detail:
Comments:
Time
Date
Estim
Location Services
Complete
CHECK IN
40
Mileage:
Site Name:
Location:
Driver:

Time Checked Out:
Date Checked Out:
Time
Date
Cond
Tread
Leaka
Last D
Comm
Agriculture

myAgriculture is the seed industry app. This app is green to symbolize nature represented by this type of data collection. There is a user login
page to secure the app, which is extremely important to any seed company.
From here users are directed to a screen with four main choices: the option
to build a new form, access active forms, view inventory, and see completed
forms and their reports.

Because labs test so many different variables, the type of test to be performed is the first choice when a user selects an active form or a new form.
When a user selects the category seed testing, they are taken to a page to select the crop type and experiment number, identifying the test they want to
access. The forms used as examples, were created from merging agriculture
questionnaires from 5 top universities in the Midwest.

Users may add photos and attachments to each form. Forms completed, go into the completed form section. Results and reports can be
accessed by clicking completed forms at the beginning page. These reports
can be created by simply selecting the variables a study wants to measure.
The app pulls all of the collected data from the field from the database and
instantly those results are visible.
41
New Form
myAgriculture
myAgriculture
Username
Password
NewForms
Form
Active
Username
Forgot Password
Display
Display
Notifications
Notifications
Privacy
Privacy
Active Forms
Photos
Login
Forgot Password
Settings
Storage/Usage Storage/Usage
Password
Login
Settings
Completed Forms
Settings Forms
Completed
Settings
Log Out
42
Photos
Log Out
2015myOrbit myAgriculture 2015
2015
Form CategoriesForm Categories

Chemical TestingChemical Testing
Seed Testing
Seed Testing
Soil Testing
Soil Testing
Genetic Testing Genetic Testing

Environment Testing
Environment Testing
myOrbit myAgriculture 2015myOrbit myAgriculture 2015
Seed Testing
Seed Testing
Sort by:
Sort by:
Crop Year
Crop Year
Crop Type
Crop Type
Germination
Germination
Purity Purity
Tetrazolium
Tetrazolium
Seed Testing
Seed Testing
Seed Testing
Crop Type: Crop Type:
Corn:
Soybean Soybean
Corn
Batch:
Corn
Grower:
Seed Testing
Corn:
Corn:
Batch:
Grower:
Is this seed: Treated

Coated
Treated
Coated
N/A
N/A *Check all that apply, Provide MSDS Sheet
*Check all that apply, Provide MSDS Sheet Attach File
Attach File
Cotton
Cotton
Is this seed:
Wheat
Wheat
Barley
Seed Testing
*Tests and Services
Corn:
____
____ Sequential
C/W
UGS
(Undesirable G
UGS (Undesirable Grass Seeds)
Grow Out
Seq
Grow Out
Sequential Germination/Fluo
Germination/FluorescenceVFL(Varietal Flour
VFL(Varietal Flourescence Tetrazolium(TZ)
Level)
Tetrazolium(TZ)
Other:
Other:
Click to add a
Click to add another
Comments:
Comments:
*Tests and Services
Purity (Includes all staes noxious search)

Purity (Includes all staes noxious
search)
Crop
& Weed: ____ Amount(grams)
Crop & Weed: ____ Amount(grams)
____ Sequential C/W
Barley
____ Sequential
C/W
UGS
(Undesirable Grass Seeds)
Grow Out
Sequential
Grow Out
Sequential

Seed Test
Complete Form
Complete
myOrbit myAgr
43
Seed Testing:
Seed Testing:
Corn:
Species/Variety:
Lot #:
Batch:
Crop Year:
Other:
Grower:
Accelerated Aging:
Unique Sample ID:

Is this seed:
Corn:
Germination Type:
Duration Period:
Sample Size:
Test Tempurature:
Treated
Coated
N/A
*Check all that apply, Provide MSDS Sheet
Attach File
Herbacide Bioassay:
Fast Green Test:
Tests and Services

____ Sequential C/W
Grow Out
Sequential
Germination/Fluorescence
VFL(Varietal Flourescence Level)
Tetrazolium(TZ)
Other:

44
Photo/File Upload
Comments:
Complete Form
Log Out
My Agriculture
New Form
Active Forms
Completed Forms
Settings
Log Out
Active Forms
Species/Variety:
Lot #:
Unique Sample ID:
Grower:
Is this seed:
Treated
Coated
Tests and Services

____ Sequential C/W
Grow Out
Sequential
Fluorescence
VFL(Varietal Flourescence Level)
Tetrazolium(TZ)
Immunoassay
Polymurase Chain Reaction
Crop Year:
Other:
Germination Type:
Duration Period:
Sample Size:
Test Tempurature:
Accelerated Aging:
Herbacide Bioassay:
Fast Green Test:
N/A
*Check all that apply, Provide MSDS Sheet
Attach File
Other:
Batch:
Observational Details/Comments:
Photo/File Upload
Complete Form
45
Web Redesign

The website was designed to be simple to navigate and easy to read.
Downplaying the creativity and keeping the design simple makes it easier
for customers to tell where information is at. On the site there are 6 navigation bar items with a sub-navigation bar for 2 of them, which will pull
down for more information.

The homepage of the website contains a link to the free trial, which
myOrbit will be advertising, and will also have the sign-in link, enabling
them to access their companys user portal. This tactic will create website
traffic and help the website move up on the search engine list.

When companies login to the user portal they will be able to create,
see, and edit forms the same way they can in the app. They will be allowed
to export and print these forms and reports, allowing companies to make
copies for records.
46
Log Out
myConstruction
Active Forms
New Form
Completed Forms
Inventory
Settings
47
Log Out
myConstruction
Active Forms
New Form
Completed Forms
Inventory
48
Settings
Log Out
myConstruction
Active Forms
New Form
Completed Forms
Inventory
Settings
49
Pricing
Package Type
Price
Storage
Free
30-Day Trial
5GB
Basic
$5,000 start up
1% utilization
10GB
Enterprise
50
$5,000 start up
1.5%, 2.0%, 2.2% utilization
15GB
20GB
25+GB
Assistance & Training
Limited Assistance
4 hour training
Features

Email PDF
Check box
Text box
Radio buttons
Sliders
Drop downs
24/7 Support Team

6 hour training
All free features +
24/7 Support Team

Dedicated Account Manager
Full day training
All basic features +
Audio and video

Date and time
Relevance logic
Image capture
Signature capture
Lookup data
Access to forms on
desktop
Query capabilities
Allow comments
Alerts
GPS abilities
Table and calculation

Mobile app only
Secure login
Exporting capabilities
Form assigning
View data in real time
Due dates
Remote form retrieval and
update
Range/form validation
Real-time data exported into charts

Messaging
Own branding on app
51
Tactics Summary
Overview
Phase 1
Phase 2
Phase 3
Media Budgets
53
Overview

myOrbit will implement a 3-phase marketing plan, taking into account target market characteristics, incorporating appropriate media and
personalizing it with the myOrbit brand. The phases are set up in chronological order, with the more basic elements of advertising and lead-generation first and moving to the more costly and time consuming phases.
54
Phase 1

Developing the new website, utilizing new social media accounts, and
beginning 30-day trials are the first steps in making myOrbits customers
aware of this business-changing service.
Web
Google Ad Words

Google Ad Words offer two options for advertising; search and display. Search ads are small ads that appear when a person types something
into Google. myOrbit should focus on search ads to promote myOrbit
on search engines. myOrbit should bid on keywords, like data collection,
form creator, and mobile forms to have its ads shown higher on searches
in Google. myOrbit has set aside $2,000 to market on search engines. The
costs:

Data collection $3.95CPC (cost per click) 2,400 searches

Form creator $4.31CPC 1,000 searches

Mobile forms $5.39CPC 320 searches
55
Google Analytics

Google Analytics should be used to find potential clients interested
in myOrbit. This tactic reveals information like unique visitors and what
pages people are looking at on the myOrbit website. Knowing these factors will allow myOrbit to better understand what its clients are trying to
learn about the brand and will help in making corrections to the content
of the myOrbit website to improve the user experience and better target
its marketing efforts (B2B Marketing, 2013).
Social Media

Today, nearly all reputable companies have a social media presence
in order to maintain credibility and to communicate with clients and potential clients. There is an overwhelming preference among business professionals to receive news, research, and support online: 67% of decision
makers check Facebook for case studies and detailed technology guides;
63% of business-to-business (B2B) companies use LinkedIn to aid in
finding employees; and 94% of B2B marketers use LinkedIn to distribute
content (Handley, 2015).
56

In addition, social media makes it easy to track who is viewing posts
and engaging with the company by observing integrated social media efforts on platforms like Hootsuite (Nanji, 2015). This integration of social
media means the same content can be recycled and tailored to multiple
account to make myOrbits media campains unified and to reduce the
amount of creativity needed to post relevant content.
LinkedIn

LinkedIn has become a key component in marketing B2B. LinkedIn
generates traffic from virtually all different kinds of businesses professionals in various industries, including construction and agriculture. An
individual browsing LinkedIn is most likely searching for something specific, and LinkedIn makes it easy to find people or businesses because it is
relatively free of clutter when comparing it to other social media vehicles.

LinkedIn will allow myOrbit to target people specific job titles and
companies. For example, if myOrbit is wanting to reach a decision maker
in a company, it can search CEO of company A or branch manager
of company B. It is perfect for generating leads and gaining new business.
57
Following myOrbits competitors on LinkedIn would be beneficial too,

so myOrbit can see what they are doing and do it better. Through recommendations of clients and word-of-mouth advertising on LinkedIn, companies have been successful in gaining clients.

myOrbit should opt for the Business Premium upgrade ($60.00/mo)
because it would allow myOrbit to view and connect with anyone who has
viewed its profile within the last 90 days. The Business Premium account
also offers search filters, that way myOrbit can find who it is looking for
quicker and easier.

myOrbit, in addition to $720.00/year Business Premium upgrade,
has allocated $1,600.00 to LinkedIn advertising. On the cheapest ad plan
LinkedIn offers, myOrbit will pay $2.00/click up to $10.00/day.
Twitter

Twitter is live, public and powerful that can be harnessed to generate
leads, see what competitors are doing, reach broad audiences fast, and engage potential stakeholders.
58

When trying to find leads on Twitter, myOrbit can create Lead Generation Cards (LGCs) that are promoted to a targeted group of users.
LGCs are an effective advertising tool that contain a message from myOrbit, and some sort of offer, like a 30-day trial. Twitter users can simply
clike the offer to automatically share their email with myOrbit. Twitter
also allows companies to view the number of users that see it and click on
the LGCs.

Twitter, also, allows users to download apps directly from tweets.
This particular campaign is called an app card. Users can view the app
card on mobile devices and will only be shown to targeted users who have
a device that is compatible with the myOrbit app.

myOrbit has allocated $1,080.00 to Twitter advertising. On the cheapest ad plan Twitter offers, myOrbit will pay $1.35/click up to $10.00/day.
YouTube

YouTube is the final social media account that myOrbit will join.
YouTube is perfect for product demonstrations, app upgrades, and testi-
59
monials from businesses who have used myOrbits products. It is also is a

good way to communicate and soothe concerns in the comments section.
Not only does a YouTube account show the openness of myOrbit to take
criticism and feedback, but it also shows that myOrbit addresses the concerns of its customers.

myOrbit can create a brand personality by interviewing employees on
video which can lead to greater trust from potential stakeholders. By subscribing to myOrbits channel, users will be notified when myOrbit posts
any new content.

myOrbit has allocated $600.00 to YouTube advertising. On the
cheapest ad plan YouTube offers, myOrbit will pay $1.00/click up to
$10.00/day.
30 Day Trial

Offering potential clients a 30-day trial seems noncommittal, but by
investing time and effort and by increased communication with myOrbit,
clients will see how valuable the app is to their daily processes. This tactic
60
nurtures clients and enables myOrbit to get feedback as it perfects its app.
According to Marketing Experiments (2005) research shows that nearly
90% of free-trial members are successfully renewed as paying members.

myOrbit will spend $5,980.00 on advertising on social media. Another added expense is the time of employees that it takes to maintain and
produce the content for social media. While this may seem like a lot, it is
deceptive because it is hard to measure the confidence consumers have in
a credible brand. In addition, if myOrbit is spending the money and these
ads are being clicked on, this means they are being viewed by more than
500,000 people per year. In addition, these adds are specialized, which
means they are targeted to people who are most-likely interested in myOrbits product.
61
Phase 2

The second phase of the marketing plan gets more industry-specific,
targeting the trade shows and magazines of construction and agriculture
and using the testimonies of myConstruction and myAgriculture clients
to persuade their peers to use myOrbit.
Trade shows

Trade shows are an important part of B2B marketing because they
are designed for specific industries, making it easier to penetrate the target
market by building relationships with potential stakeholders, separating
myOrbit from the competition and developing leads based off of booth
visitors.

Trade shows attract companies from all over, so there is no limiting
where this app will go. While at the working a trade show booth it is important to build relationships, to provide promotional materials, and to
take contact information. These are good ways to build brand recognition
and generate leads. Research shows 70% people who attend a trade show
62
plan on buying a product or subscribing to a service, and 64% of trade

show attendees pass information learned at trade show to 6 others (Trade
show Marketing Manual, 2006).

myOrbit has allocated $6,800.00 of its budget to trade shows. This
cost includes the marketing and promotional materials as well as the cost
of booths. This is an important part of exposure and generating quality
leads.
Construction
International Powder & Bulk Solids
Date: May 3-5, 2015

Location: Donald E. Stephens Convention Center,
5555 N. River Road, Rosemont, Illinois, 60018
Price: $4,000 per booth
Promotional Materials
Buttons:
3 promotional buttons at
affordablebuttons.com
$2.50 per button
BuildingsNY
Date: April 28-29, 2015

Location: Javits Convention Center, 655 W 34th
St., New York, New York, 10001
CONEXPO
Date: March 7-11, 2017

Location: Las Vegas Convention Center, 3150
Paradise Rd., Las Vegas, Nevada, 89109-9096
Banners:
Retractable banner stand with company name at Fast Signs

84 tall, 34 wide
$380 for print and hardware
Agriculture
Equipment Marketing and

Distribution Association
Date: October 27-30, 2015

Location: Sheraton Hotel, 2345 McGee St.,
Kansas City, Mo., 64108
Price: $595 per booth
Promotional Materials
Buttons:
3 promotional buttons at
affordablebuttons.com
$2.50 per button
Far West Agribusiness
Date: January 12-14, 2016

Location: College of Southern Idaho, 315 Falls
Ave., Twin Falls, Idaho, 83308
Price: $450 per booth for members, $900 for nonmembers
Commodity Classic
Date: March 3-5, 2016
Location: New Orleans
Price: $1,375 per booth
64
Banners:
Retractable banner stand with company name at Fast Signs

84 tall, 34 wide
$380 for print and hardware
Construction Booth Example
Agriculture Booth Example
65
Trade Magazines

Another way to focus on an industry is by advertising in one of its
trade magazines.

This tactic allows myOrbit to focus on demographics to reach an audience that has the appropriate category-purchasing behavior. Trade and
B2B magazines are specific to a certain target market and deliver pertinent
information, goods, services, pricing, news and information directly to the
hands of customers, prospective customers, and investors. The primary
readers of trade publications are middle and senior-management who execute purchasing decisions (Three Marketiers).
66
Construction
Agriculture
67
Testimonials

Displaying client testimonials is another way to advertise. This tactic
allows potential clients to see friends and rivals use a product and see how
it affected their business. Because it comes from normal people, not people being paid, testimonials work. Testimonials are not strong sales pitches, coming across in a biased voice. This tactic establishes trust (PsPrint).

Testimonials do not have to be expensive and time consuming. Filming a customer answer questions about myOrbit as a company and as an
app and asking how has this app changed his or her business is as complicated as it needs to be. Emailing questions to the customer ahead of time
is courteous.
68
Phase 3

An in-house sales pitch invites potential customers to a social gathering to learn about myOrbit face-to-face. This allows prospective customers to meet the people behind the screen and provides an opportunity to
ask questions. This seminars and face-to-face meetings are an effective
way of speaking to prospective buyers in greater detail about a new product or service (Trade show Marketing Manual, 2006).

69
In-house pitch
Introduction:
(The pitch presenter should introduce himself or herself and tell why
pitch presenter has everyones attention.)
Attention:
Nearly half of executives admit that they dont concentrate sufficiently on

guiding the strategic direction of their businesses, according to a study by
McKinsey & Co (Schachter).
Need:
A common problem these executives face is working harder not smarter. Although they recognize inefficiencies caused by outdated communications methods and slow data processing, they still use those methods,
which result in poor decisions made due to outdated information.
This chart explains how information is passed through an organization.
Each segment of the business is dependent upon the segment that precedes it. Information is only passed down the line and only reaches the
70
upper levels at the end of the process, taking months or years to get there.
After all of this time has passed, decision makers must make strategic
business decisions with outdated information and with no recent information. The result, poor choices based on old data.
Satisfaction:
But there is another option, myOrbit. My Orbit gives you your time back,
offers you the opportunity to increase efficiency, and allows you to focus
on reaching your targets, to strive for excellence and to push the envelope
without fear of uncertainty.
How does it work? myOrbit is an app takes data entered directly from the
field and stores it in a secure database. Decision makers simply select variables to be measured, and instant real-time reports are created with the
data, enabling them to view trends, share new information fast, and predict their futures.
Action:
So the question is, do you want instant information? Do you want to be

able to view trends in your operations? Do you want to make better business decisions? If the answer is yes, then myOrbit is the app for you.
71
Media Budgets
Construction
Overview
Media Vehicle

Magazines
No. of Insertions
Professional Builder 1
Construction Equipment 1
TOTAL 2
Total Cost
CPM
$5,895 $0.01
$7,820 $0.015
$13,715 $0.03
Social Media
Linkedln
2.00
$1,600
YouTube
1.00
$600
Twitter
TOTAL
1.35
4.35
$1,080
$3,280
Google Search, AdWords

Building construction inspection
10
10
90
880
1300
30
2,320
Management softwave for construction
Project managment for construction

Construction project management
Building construction
Building construction software
TOTAL

$223.46
4.83
$98.66
12.28
$1,264.95
9.59
$917.39
5.54
$145.58
9.7
$2,328
$41.94
Tradeshows
CONEXPO
TOTAL
$3,000
$23,123
$10.49
Campaign Schedule

Magazines
Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct.
Nov. Dec.
Acreage
Farm Industry News
Journal-High Plains/Media
Social Media
Linkedln
YouTube
Twitter

Asset Management for Equipment Managers
Managing Maintenance & Repair Cost
Construction Equipment
New Construction Equipment
Tradeshows
Iowa State Fair
73
Social Media Placements

Websites
Cost Per Click
Daily Budget
Total Impressions/Day
No. of Months
Linkedln
2.00
$10
5.0
YouTube
1.00
$10
10.0
Twitter
TOTAL
1.35
4.35
$10
$30
7.4
3
22.4
3
3
Total Cost
$900
$900
$900
$2,700
Google Keyword-based Search Buys

Google Keyword-based Ads
Estimated
Impressions
96.72
1018.75
2076.18
16912.51
28628.11
2488.84
51,221

TOTAL
74
Avg. Monthly
Searches
Estimated Avg.
Position
10
10
90
880
1300
30
2,320
1.16
1.23
1.26
1.03
1.23
6
Estimated Cost
$223.48
$98.66
$1,264.95
$917.39
$145.58
$2,650
Estimated Avg.
CPM
4.83
12.28
9.59
5.54
9.7
41.94
Trade shows
Tradeshow Date Location Booth Cost (10x10)
CONEXPO
March 7-11, 2017
Las Vegas, NV
$3,800
Magazine Placements
Number of
Insertions
Total
Campaign Cost
Circulation
Pass-along
Estimate
Total
Audience
CPM
Inside
$5,895
118,753
712,518
$0.01
Inside
$7,820
76,031
532,217
$0.015
$6,858
$13,715
194,784
6.5
1,244,735
$0.011
Magazine Name
Cost Per Ad
Ad Size
Ad Position
Professional Builder
$5,895
1/4 Page
$7,820
1/4 Page
TOTAL
75
Agriculture
Overview
Media Vehicle

Magazines
No. of Insertions
Total Cost
CPM
Acreage 2
$3,740 $0.12
Farm Industry News 1
$6,590 $0.32
Journal- High Plains/Media 1
$6,590 $0.32
TOTAL 3
$13,824 $0.12
Social Media
Linkedln
2.00
$1,600
YouTube
1.00
$600
Twitter
1.35
$1,080
TOTAL
4.35
$3,280
Agricultural Forms
1.00
$0.5
Agricultural Technology
1.27
$10.00
$2.02
Seed Genetics
1.27
$2.01
TOTAL
3.5
$3,280
$4.53
Tradeshows
Iowa State Fair
TOTAL
3.5
76
$3,000
$3,280
$4.53
Campaign Schedule

Magazines
Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct.
Nov. Dec.
Professional Builder
Social Media
Linkedln
YouTube
Twitter


Tradeshows
CONEXPO
77
Social Media Placements

Websites
Cost Per Click
Daily Budget
Total Impressions/Day
No. of Months
Linkedln
2.00
$10
5.0
YouTube
1.00
$10
10.0
Twitter
TOTAL
1.35
4.35
$10
$30
7.4
3
22.4
3
3
$900

Google Keyword-based Search Buys

Google Keyword-based Ads
Agricultural Forms
Agricultural Technology
0.56
643.15
1.12
645
Seed Genetics
TOTAL
78
Estimated
Impressions
Avg. Monthly
Searches
Estimated Avg.
Position
0.1
4.95

5
1.0
1.27
1.27

Estimated Cost
$10.00

$10.00
Total Cost
$900
$900
$2,700
Trade shows
Tradeshow
Iowa State Fair
Date
Location
Aug. 13-23, 2016
Booth Cost (10x10)
Des Moines, IA
# of Attendees
$1,050
1,015,902
Magazine Placements
Magazine Name
Acreage
Cost Per Ad
$1,870
Ad Size
Full Page
Ad Position
Inside,
Front Cover
Number of
Insertions
Total
Campaign Cost
Circulation
Pass-along
Estimate
$3,740
46,776
Total
Audience
CPM
15,592
$0.12
$0.032
Farm Industry News
$6,590
1/4 Page
Inside
$6,590
1,435,000
205,000
Journal-High Plains/Media
$3,494
1/4 Page
Inside
$3,494
$13,824
TOTAL
$5,977
1,481,776
7.5
220,592
$0.076
79
Conclusion
Biblography
81
Conclusion

This plan book has addressed the issues of branding myOrbit, has
selected the top industries for the myOrbit app, and has identified the best
tactics to reach industry leaders. myOrbit has the ability to revolutionize
the way businesses view and communicate data crucial to making decisions that shape their futures. myOrbit has a sincere desire to help businesses to succeed, and by following this plan book, it will have success in
its endeavors of giving its clients their time back. The myOrbit app offers
its clients the opportunity to increase efficiency and allows them to focus
on reaching their targets, strive for excellence and to push the envelope
without fear.
83
Bibliography
Akumo, D. N., Riedel, H. & Semtanska, I. (2012). Social and economic issues genetically modified food.

Retrieved from http://cdn.intechopen.com/pdfs-wm/41653.pdf
American Farm Bureau Federation. (2011). Fast facts about agriculture. Retrieved from: http://www.

fb.org/index.php?action=newsroom.fastfacts
Beesley, C. (2012). Five legal issues to consider when developing and marketing a mobile app. Retrieved

from https://www.sba.gov/blogs/five-legal-issues-consider-when-developing-and-marketing-mo
bile-app
Bureau of Feed, Seed, and Treated Timber. (2013). Seed summary report inspection results.
Retrieved from: http://agriculture.mo.gov/plants/pdf/seed_smry.pdf
Bureau of Labor Statistics. (2015). Construction: NAICS 23. Retrieved from http://www.bls. gov/iag/tgs/

iag23.htm
DecisionFx. (2015). Retrieved from http://decisionfx.com/about-us/
Dodge Data and Analytics. (2014). Construction Industry to See More Balanced Growth in 2015. Re

trieved from http://construction.com/about-us/press/construction-industry-to-see-more-bal

anced-growth-in-2015-according-to-DDG.asp
84
doForms. (2015). Retrieved from http://www.doforms.com/

Flowfinity. (2015). Retrieved from http://www.flowfinity.com/
Gloy, B. A. & Akridge, J. T. (1999). Segmenting the commercial producer market for agriculture. Retrieved

from: http://ageconsearch.umn.edu/bitstream/21592/1/sp99gl02.pdf
Handley, A. (2015). 2015 benchmarks, budgets and trends - North America. B2B Content Marketing, 40.

Retrieved from: http://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2B_
Research.pdf
iFormBuilder. (2015). Retrieved from http://iformbuilder.com/
Schamberger, K. (2015). Why Engineering and Construction Companies Need Mobile Devices in the

Field. Retrieved from http://www.dsiglobal.com/why-engineering-and-construction-compa

nies-need-mobile-devices-in-the-field/
Telogis. (2015). 5 big construction industry trends youll see in 2015. Retrieved from: http://www.telogis.
com/blog/5-big-construction-industry-trends-2015
USDA. (2005). The 20th century transformation of U.S. agriculture and farm policy. Retrieved from:

http://www.ers.usda.gov/publications/eib-economic-information-bulletin/eib3.aspx
85
Kirsten Berger
Copywriter
Lara Dennis
Strategic Planner
Hope Garrett
Project Manager
Kristen Hollabaugh
Graphic Designer
86
Nathan Matt
Art Director
Alex Mortallaro
Public Relations
Kevin Mott
Interactive Digital Manager
Katie Pattison
Media Manager
87

Myorbit Plan Book

Caricato da

Informazioni sul documento

Titolo originale

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Myorbit Plan Book

Caricato da

Copyright:

Formati disponibili

From Team

order their information and use it to make better decisions, increasing

Dodge Data and Analytics (2014) projected total U.S. construction

this technology, construction managers can have access to real-time data

tions have increased agricultural productivity because of their investments

Engineering & Natural Resources

Consumer Packaged Goods

Mobile Survey Apps

33 standard field types

list and grid fields for master-detail

All free version features +

Label with image

All pro version features +

job dispatching & scheduling

All team features +

creation of custom user roles and

A calming color that stirs up images of authority, success and security,

Hand ToolsNew Form

Forgot Password Inventory

myOrbit myAgriculture 2015

John Deere 300G LCExcavator John Deere 30

myOrbit myAgriculture 2015

myOrbit myAgriculture 2015

Fuel Tank Size:

Time Checked in: New Form

myOrbit myAgriculture 2015

myOrbit myAgriculture 2015

Time Checked Out:

Date of Last Oil Change:

Case Crawler Dozer 1650M Case Crawler Dozer 1650M

Time Checked Out:

Check In/Out Information

Time Checked Out:

Time Checked in:

Case Crawler Dozer 1650M

myOrbit myConstruction 2015

myOrbit myAgriculture 2015

Case Crawler Dozer 1650M

myOrbit myAgriculture 2015

Time Checked Out:

Date of Last Oil Change:

myOrbit myConstruction 2015

Time Checked in:

Case Crawler Dozer 1650M

myOrbit myAgriculture 2015

Case Crawler Dozer 1650M

Case Crawler Dozer 1650M

Time Checked in:

myOrbit myConstruction 2015

Check In/Out Information

Form CategoriesForm Categories

Genetic Testing Genetic Testing

Is this seed: Treated

*Tests and Services

*Tests and Services

Purity (Includes all staes noxious search)

myOrbit myAgriculture 2015

myOrbit myAgriculture 2015

Unique Sample ID:

*Check all that apply, Provide MSDS Sheet

Tests and Services

Click to add another

myOrbit myAgriculture 2015