NGO PROCESS NOTE

Concern India Foundation welcomes you to be a part of the Airtel Delhi Half Marathon
(ADHM 2013) scheduled to be held on Sunday, December 15th, 2013.
It is an event, which has grown over the years and has offered a platform for non-profit
organizations to leverage and seek support for themselves and their cause. Since its
inaugural year, this Delhi event has been used by over 110 NGOs to raise INR 17.78
crores, with INR 4.04 crores alone being raised during the 2012 edition by 59 NGOs.
For the 2013 edition, we believe that together we can make a bigger statement with
more support and funds coming forth for the participating NGOs, and your active
participation and support is crucial in this process.
Below mentioned are the guidelines for your participation. This aims to answer all your
queries and the procedures to be followed for your participation in the ADHM 2013.

REGISTRATION WITH CONCERN INDIA FOUNDATION

NGOs who wish to participate in the ADHM and/or raise funds needs to register with
Concern India Foundation the Airtel Delhi Half Marathons official Charity Partner. The
earlier an organisation registers the better are its chances of connecting with
prospective donors.
To register, NGOs will have to fill up the NGO registration form along with all the
required documents and a cheque of Rs. 3000 as registration charges in favour of
Concern India Foundation. You can download the registration form or register online
from www.concernindiafoundation.org/adhm. Documents required for this process
would be: Completed registration form which would have the address for all
communications
Photocopy of the following:
Certificate of registration of the NGO (as a trust/society/s.25 company)
12A Registration Certificate under the income tax
PAN Card
80G certificate
FCRA Registration Certificate* (if applicable) front and back
Latest Audited Annual Financial Statements including Auditors report
and address proof such as telephone or electricity bill
A CD with a copy of the profile of the organisation along with the NGO
logo in a printable format (high resolution CDR format)
AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

A cheque/demand draft for Rs. 3000/- in favour of "Concern India

Foundation". Cheques issued should be payable at Delhi or at par.
Audited statement for the last years funds raised through ADHM 2012
(for the organisations who had raised funds through ADHM 2012 and
have not submitted the same).

Please note: photocopies must be self-attested by CEO or an authorised signatory.

* Please note an NGO without FCRA cannot receive foreign funds.
Registration of NGOs with Concern India Foundation will start from Wednesday, 7th
August, 2013.
This year NGOs also have an option of registering online from 16th August,

2013.
ADHM 2013 provides a platform to the voluntary sector to drive awareness and raise
funds for their projects. There are 4 options available to the registered NGOs to use a
fund raising tools through the Event:
I]
II]
III]
IV]
V]

Dream Maker
Dream Challenger
Youth Challenge
Corporate Challenge
I Pledge

THE DREAM TEAM

This category belongs to the individuals that are self motivated, have a good social
network and above all believe that a difference can be made at an individual level.
Below are the two options available.

I] DREAM MAKER
Dream Maker is an individual who commits to raise a minimum of INR 1.5 lakhs for
his/her chosen charity or issue through the ADHM 2013.

AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

The first step is to identify people who have the potential to raise INR 1.5 lakhs or
more; people who are in a good position, influential and with a wide network. For e.g.
senior

management of companies, celebrities, business people, supporters committed to the

NGOs cause etc. Over the editions we have seen children taking up the commitment
of registering as Dream Makers, crossing way above the minimum amounts required to
be raised.
Dream Maker registration process:
Fill the Dream Maker registration form and Event entry form. Both these forms
can be downloaded from www.concernindiafoundation.org/adhm
Choose your NGO or charity.
Upfront non-refundable contribution of INR 7,500 in the name of Concern India
Foundation. This amount will be considered as part of the qualifying threshold
of INR 1.50 lakhs.
Submit a soft & a hard copy of the passport sized photograph of the runner
along with a brief write up about the Dream Maker. The photograph and the
write-up will help us promote the Dream Maker and your organization in the
media as and where opportunity arises and permits.
Submit the form and cheque at the Concern India Foundation office (given at the
end of this note).
Important: Please make sure that the Event Entry Form is complete in all the respects
filled all specified mandatory fields, affixed your passport sized photograph on the
form, attached a photocopy of your photo identity proof (eg. Aadhar card, passport,
election card, PAN card), and meets the basic registration criteria as set by the
organizers. Your entry may not be accepted if the above are not followed.
Registration Dates: Registrations for Dream Makers will be open from 16 th August to
20th November 2013. Online registrations for Dream Makers will commence from 20 th
August 2013.
Concern India Foundation Retention Amount:
Concern India Foundation will retain the initial registration amount of INR 7,500. Where
the Dream Maker manages to raise INR 6 lakhs and above, an amount of INR 10,000 or
2.5% of the additional amount raised, whichever is less, will be retained.
For eg.: where a Dream Maker raises INR 5 lakhs for his chosen cause, the total
amount retained will be INR 7,500 and INR 4,92,500 will be disbursed to the chosen
NGO.
AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

For eg.: where a Dream Maker raises INR 7 lakhs, the total amount retained will be INR
10,000 (initial INR 7,500 + 2.5% of additional INR 1,00,000 = INR 10,000).

II] DREAM CHALLENGER

Dream Challenger is an individual who is deeply committed to raising large sums for
charity through the marathon. Under this category she/he commits to raising a
minimum of Rs. 4 lakhs through pledges for the charity or cause of his or her choice
through the ADHM.
The first step is to identify people who have the potential to raise INR 4 Lakhs or more
- people who are in a good position, influential and with a wide network, Senior
Management people from corporate, celebrities, business people, and supporters
committed to the NGOs cause etc.
Dream Challenger registration process:
Fill the Dream Challenger registration form and Event entry form. Both these
forms can be downloaded from www.concernindiafoundation.org/adhm
Choose your NGO or charity.
Upfront non-refundable contribution of INR 20,000 in the name of Concern
India Foundation. This amount will be considered as part of the qualifying
threshold of INR 4 lakhs.
Submit a soft & a hard copy of the passport sized photograph of the runner
along with a brief write up about the Dream Maker. The photograph and the
write-up will help us promote the Dream Maker and your organization in the
media as and where opportunity arises and permits.
Submit the form and cheque at the Concern India Foundation office (given at the
end of this note).
Important: Please make sure that the Event Entry Form is complete in all the respects
filled all specified mandatory fields, affixed your passport sized photograph on the
form, attached a photocopy of your photo identity proof (eg. Aadhar card, passport,
election card, PAN card), and meets the basic registration criteria as set by the
organizers. Your entry may not be accepted if the above are not followed.
Registration Dates: Registrations for Dream Challenger will be open from 16 th August
to 20th November 2013. Online registrations for Dream Challenger will commence from
20th August 2013.

AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

Concern India Foundation Retention Amount:

Concern India Foundation will retain the initial registration amount of INR 20,000.
Where the Dream Challenger manages to raise INR 8 lakhs and above, an amount of
INR 20,000 or 2.5% of the additional amount raised, whichever is less, will be retained.
For eg.: where a Dream Challenger raises INR 7 lakhs for his chosen cause, the total
amount retained will be INR 20,000 and INR 6,80,000 will be disbursed to the chosen
NGO.
For eg.: where a Dream Challenger raises INR 9.50 lakhs, the total amount retained
will be INR 20,000 (initial INR 20,000 + 2.5% of additional INR 1,50,000 = INR 23,750).

WHAT DREAM TEAMERS CAN LOOK FORWARD TO.

Note: the below mentioned incentives will be
extended to Dream Teamers who achieve their
minimum target by 20th November 2013.

Dream Maker

Dream Challenger

Invitation to the pre Event Party (this invite shall be

non-transferable)
Invitation to the Pasta Party (this invite shall be nontransferable)
Invitation to the post Event Charity Awards Night

--

Official event merchandise

Name and quote on the official event website

Customised running number bib

Invite to the Invitee viewing gallery on race day

Invite to the Invitee Marquee on race day

Parking pass for race day

Priority line-up at the start of the Great Delhi Run

Acknowledgement in the event advertorial in Delhi
Times
# Race day photograph/certificate

--

FUND RAISING BY DREAM TEAMERS

All
Dream
Teamers
can
download
their
pledge
kits
from
www.concernindiafoundation.org/adhm. Pledge kit contains pledge sheet and
summary sheet that will help in maintaining a record of all donations collected along
with necessary details. In order to energize and motivate the Dream Teamer to raise
more and more funds for your organization, it is best to keep in constant touch with

AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

them. Concern India Foundation's team will ensure that all the Dream Teamer get all
the privileges due to them.

To reach out to a larger donor base, all Dream Teamer can create their own
personalised web pages for sending out their fundraising appeals online. A password
that helps open a webpage on Concern India Foundation website will also be provided.
Assistance will be available to open the web page. (Please see Annexure 2 for more
details on Pledge Pages).
The last day for submission of the minimum qualifying amount (INR 1.50 lakhs or INR 4
lakhs as the case may be), is 20th November 2013. Rest of the pledges should reach
Concern India Foundation's Delhi office on or before 31st of December, 2013.
What happens if minimum target is not raised by the Dream Teamer by 20 th
November 2013?: Though raising INR 1.5 lakhs and INR 4 lakhs should not be a
difficult task for senior people, where a Dream Teamer is unable to raise the minimum
target by 20th November 2013, he/she will be allowed to run only as part of 'I Pledge'.
The special privilege available to Dream Teamer runners will be revoked. After
deducting INR 7,500 or INR 20,000, as the case may be, from the total pledges that
may have been raised by the Dream Maker or Dream Challenger respectively, the
balance will be remitted to your organization.
In order to avoid this kind of an embarrassing situation for the Dream Maker as well as
your organization, it will be a good idea to make a strong and passionate pitch for
your cause through sending mailers, presentations etc. along with constantly
motivating and persuading them to raise funds for your organisation.
Important:

All the cheques that come to Concern India Foundation should be in favour of
"Concern India Foundation".

Once all pledges have been collected, please help the Dream Teamer to fill up the
pledge summary sheet and pledge sheet.

Request the Dream Teamer to enclose a single cheque in favour of Concern India
Foundation for all the cash they may have collected.

For any donation above INR 10,000, it is mandatory for the donor to mention his
PAN Number along with the details of his address and contact number.

The pledge summary sheet is to be submitted to Concern India Foundation along

with all payments.

Concern India Foundation will issue receipts and *80G certificates for all
individuals who have contributed to the Dream Teamers fund raising efforts.
These receipts and certificates will be sent to your organization, which have to be
AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

passed on to the Dream Teamers by you. As a goodwill gesture, you can further
enclose a simple token of thanks before passing the certificates on to the Dream
Teamer. We recommend
sending the Dream Teamers the receipts and tax certificates along with a
personalized message. Sample "Thank you" letters will be available on request.

No 80 G Receipts will be issued unless the form has full details of the donor.

Please ensure that the pledge sheet is filled properly giving all the details of the
individuals who have pledged. This will further help us to acknowledge all donors.

In cases of cash donations, please note that Concern India Foundation shall not be
able to accept cash donations beyond INR 10,000 from a single donor.

* Please note that overseas donors will not be eligible to tax exemption.

IMPORTANT DATES
16th August 2013
20th August 2013
20th November 2013
20th November 2013
31st December 2013

Registration for Dream Teamers begins

Online registration for Dream Teamers begins
Last date for Dream Team registration
Last date for completing minimum target
Last date to receive pledges/funds raised beyond the
minimum target

YOUTH CHALLENGE
The Youth Challenge is a category specially designed for students of educational
institutions who wish to participate and raise funds for their chosen charity/cause. Youth
Challengers need to raise a cumulative minimum amount of INR 50,000 inclusive of
upfront contribution of INR 5,000.

Team Composition: Each team of Youth Challenge will comprise of 3 to 5 participants

belonging to the age group of 12 years to 21 year.

Youth Challenger registration process: Youth Challenger team can register

with a cheque of INR 5,000 drawn in favour of Concern India Foundation, along with
an indication of his chosen charity or cause. This amount will be retained by Concern
India Foundation. However, the amount shall be considered as part of the qualifying
threshold of INR 50,000. No additional amounts need to be paid by Youth Challenger
team members to run in ADHM 2013.

AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

Concern India Foundation will give a soft copy of pledge-kit along with a password for
opening a web page on the Charity partner site. Both instruments will help the Youth
Challengers to get started in putting efforts towards fulfilling the objective of raising
INR 50,000 (and beyond) for your chosen charity.
The following needs to be sent to the Concern India Foundation office (address given
at the end of the note):
Duly filled Youth Challenger Registration Form and the Event Entry Form, both
downloadable from www.concernindiafoundation.org/adhm. Please note, each
member of the Youth Challenger team must fill individual Event entry forms.
Delhi payable or at par cheque favoring "Concern India Foundation" for INR
5,000.
A group photo along with a brief write up. The photograph and the write-up
will help us promote the Youth Challenger group in the media as and where
opportunity arises and permits.
Important - Please make sure that the event entry/race form is complete in all the
aspects-like specific details - dob, contact number, emergency contact number etc.
and meets the basic criteria or else it is bound to be rejected by the organizers.

WHAT YOUTH CHALLENGERS CAN FORWARD TO.

Note: the below mentioned incentives will be extended to Youth Challenger teams
who raise a minimum of INR 50,000 on or before 20 th November 2013.

Feature the team/institute on the Concern India Foundation and Procam website.
Special bibs for the Youth Challengers.
Hosted in the Corporate Challenge tent on race day.
Priority line-up during Great Delhi Run.
Individually personalized and interactive page to raise online support on the
Concern India Foundation website.
Charity certificate to each of the team members.
Award for the top 3 fundraising teams.
Invitation to the pasta party Top two teams raising highest amount on or before
20th November, 2013.
Event T-shirt for the top four teams raising highest amount on or before
November 8th, 2013.
Processing, reconciliation and acknowledging all pledges/ cheques received,
issuing receipts and 80G certificates as may be applicable.

AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

FUND RAISING BY YOUTH CHALLENGERS

All Youth Challengers can download their Pledge kits from the website
www.concernindiafoundation.org/adhm. It contains pledge sheet and summary sheet
that will help in maintaining a record of all donations collected along with necessary
details. In order to energize and motivate the Youth Challenger to raise more and more
funds for your organization, it is best to keep in constant touch with them. Concern
India Foundation's team will ensure that all the Youth Challengers get all the privileges
due to them.
To reach out to a larger donor base, Youth Challenger group can create their own
personalised web pages for sending out their fundraising appeals online. A password
that helps open a webpage on Concern India Foundations Site will also be provided.
Assistance will be available to open the web page. (Please see Annexure 2 for more
details on Pledge Pages).
The last day for submission of the first INR 50,000 (qualifier to be a Youth Challenger)
is 20th November, 2013. Rest of the pledges should reach Concern India Foundation's
Delhi office on or before 31st December, 2013.
What happens if minimum target is not raised by a Youth Challenger team by
20th November 2013?: If a Youth Challenger team is unable to raise INR 50,000 by
the 20th November, 2013, the team members will be allowed to participate in ADHM
2013 as individuals and all privileges available to Youth Challengers will be revoked.
After deducting INR 5,000 from the total pledges they have raised, the balance will be
remitted to your organization. In order to avoid this kind of an embarrassing situation
for the Youth Challengers as well as your organization, it will be a good idea to
constantly motivate these young adults to raise funds for your organisation.
Important:

All the cheques that come to Concern India Foundation should be in favour of
"Concern India Foundation".

Once all pledges have been collected, please help the Youth Challengers to fill up
the pledge summary sheet and pledge sheet.

Request the group to enclose a single cheque for all the cash they have Collected
favouring "Concern India Foundation".

For any donation above INR 10,000, it is mandatory for the donor to mention his
PAN Number along with the details of his address and contact number.

AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

The pledge summary sheet is to be submitted to Concern India Foundation along

with all payments.

No 80 G Receipts will be issued unless the form has full details of the donor.

Please ensure that the pledge sheet is filled properly giving all the details of the
individuals who have pledged. This will further help us to acknowledge all donors.

In cases of cash donations, please note that Concern India Foundation shall not be
able to accept cash donations beyond Rs. 10,000/- from a single donor.

For donations received from corporate, a declaration shall have to be filled by

them as per FCRA regulations.

IMPORTANT DATES
16th August 2013
18th November 2013
20th November 2013
31st December 2013

Registration for Youth Challenger begins

Last date for Youth Challenger registration
Last date to achieve minimum target of INR 50,000
Last date to receive pledges/funds raised beyond the
minimum target

CORPORATE CHALLENGE
The Corporate Challenge lends companies an opportunity to monetarily support an
NGO of their choice and participate in the Event through their employees. It is a
category specially designed for companies who wish to sponsor employee teams to
participate in the ADHM 2013.
Companies can choose from any of the NGOs listed with Concern India Foundation for
the Event, to donate the amount contributed by them. If the companys preferred
charity is not registered with Concern India Foundation, CIF will assist the NGO in
completing its registration formalities and thereby stand to benefit through its
association with the Event.
At ADHM 2013, companies can choose to field Corporate Challenge teams of following
team strengths:

AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

10

Option
Team
10** (focusing
on SME)
Team 25

Team 40

Company
registration
amount*
An
upfront,
non-refundable
contribution of INR 1,25,000

Details

Out of the upfront contribution,

Concern India Foundation will
retain @10%, i.e. INR 12,500. The
balance
amount
of
INR
1,12,500 will be disbursed to
the chosen NGO.
An
upfront,
non-refundable Out of the upfront contribution,
contribution of INR 2,50,000
Concern India Foundation will
retain @10%, i.e. INR 25,000. The
balance
amount
of
INR
2,25,500 will be disbursed to
the chosen NGO.
An
upfront,
non-refundable Out of the upfront contribution,
contribution of INR 3,50,000
Concern India Foundation will
retain @10%, i.e. INR 35,000. The
balance
amount
of
INR
3,15,000 will be disbursed to
the chosen NGO.
Please note: From the total money raised by the Corporate
Challenge team members (CCIP), 4% will be retained by Concern
India Foundation

*The company registration amount does not include the event application fees payable for
individual CC team members participation in the Event. These need to be paid additionally
as explained below.
** Team Size 10 will be available only to organisations which have not fielded Corporate
Challenge teams during ADHM 2010, 2011 and/or 2012.

CORPORATE CHALLENGE REGISTRATION PROCESS

Registration for Corporate Challenge is on first come first served basis. A company can
field a maximum of 7 teams of Team 10, Team 25 or Team 40, or a combination
thereof.
Step 1 Company registration:

Fill up the Corporate Challenge registration form

Choose your NGO or charity

Enclose a cheque donation amount of INR 1,25,000 or INR 2,50,000 or INR

3,50,000, as the case may be, drawn in favour of Concern India Foundation

AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

11

Submit the form and cheque at the Concern India Foundation office along with
the declaration form.

Declaration form can be downloaded from

www.concernindiafoundation.org/adhm

Step 2 Putting together a team:

Once the company registration formalities are completed with Concern India
Foundation (as specified above), companies now need to start putting together their
team of 10/25/40.

Each company will receive 2 URL links from Concern India Foundation. The 1 st
URL link will be an administrative link to be retained by the Key Facilitator. The
2nd URL needs to be circulated internally within the employee base or to the
employees chosen to be a part of the team, so as to facilitate the process of
filling in of the individual event application form by team members.

The employees accessing the link will be required to fill in the form with all the
relevant mandatory fields and submit the same.

Once all the team members have filled in and submitted their application forms,
the Key Facilitator needs to approve the entries on the administrative link.

In addition to the upfront company contribution, the company will be

separate cheque in favour of PROCAM
INTERNATIONAL LTD ADHM for the event participation fee of its team
members. This will be one single cheque consolidating participation fee of all
team members depending upon the race category chosen by each member. The
event participation fees table is given on page 16.
required

to

submit

The Key Facilitator also needs to choose a Team Leader from amongst the team
members online. This person will be the one point contact for Concern India
Foundation team to coordinate with, in respect to race day information and
activities.

A company also has an option to submit filled Event application forms for
individual CC team members offline (use printed forms for the same). Printed
forms will be available with Concern India Foundation from 4 th October 2013
onwards.

For companies fielding multiple teams, forms and the excel sheet with details of
each individual shall have to be submitted team-wise. For Instance- For a
corporate with 4 teams, there shall be a team leader for team A, B, C, D and the
excel sheets shall be according to the teams headed by each team leader.

AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

12

Final submission of both URLs (including individual team member registrations)

and physical individual entry forms (if this option opted for) must be completed/
submitted, on or before 20th November 2013.

Important:
Mandatory fields including photographs, date of birth, emergency contact
number etc. are essential for the forms to be successfully submitted through the
URL link provided by Concern India Foundation for individual CC team member
registration.
All incomplete forms (online or physical) will be rejected.
Once the online registration process has been completed and submitted, you
will not be able to change details.
All Half Marathon runners will have to collect their running numbers personally
or authorise an individual to collect the running number on their behalf, from
the expo. In all circumstances, only one running number will be given out per
person.
The 10, 25 or 40 employees from a Corporate Challenge team can download the
pledge
kits,
free
of
cost
from
the
charity
partners
website
www.concernindiafoundation.org/adhm.
In cases of cash donations, please note that Concern India Foundation shall not
be able to accept cash donations beyond INR 10,000/- from a single donor.
For donations received from corporate, a declaration shall have to be filled by
them as per FCRA regulations.

WHAT CORPORATE CHALLENGE TEAMS CAN LOOK FORWARD TO:

Lead
up
Race Day

to

On Race Day

Regular newsletters and pre-race day communication.

Online interactive page on Concern India Foundation website to
enable internal communication in the team with online fund
raising options.
Downloadable pledge kit from Concern India Foundation
website.
Team Leaders meeting to give updates, pledge raising tips,
standardised presentations that they can use to motivate their
team members (on request).
Special running number bibs with the words Corporate
Challenge written on them.
Team members participating in all race categories will be
hosted in a special Corporate Challenge Tent at the event
venue on race day with facilities.

AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

13

After Race Day

*The top 5 corporate teams of ADHM 2012 edition will be given

priority line up. Also, the MD or CEO of top 3 corporate
companies will be invited on PD stage with other dignitaries
and celebrities to cheer their team.
A special incentive: Companies whose CC team members
collectively raise funds of more than Rs. 75,000 and submit
them to Concern India Foundation on or before November 20 th,
2013 will be entitled to have 2 runner boards on race day
showcasing the company name and the logo/s of the NGO/s
they are supporting. Please note, irrespective of number of
teams fielded by a company, a company will be entitled to only
2 runner boards where the minimum amounts are raised by
team members.
Visibility at the Corporate Challenge tent.
Relay of telecast of ADHM 2013 at the Corporate Challenge
tent.
Celebrity visit at the marquee.
Team acknowledgement on website and charity docket.
80G certificates to every donor and corporate will be sent by
Concern India Foundation.
Invitation for the ADHM Charity Awards Night will be extended
to top management of companies whose employees have
raised funds through ADHM 2013.

IMPORTANT DATES AND DEADLINES

Date
August 16th, 2013
November 18th, 2013
November 20th, 2013
December 31st, 2013

Particulars
Registration begins for Corporate Challenge
Registration closes for Corporate Challenge
Last Date of receiving individual CC runner forms
Last date of acceptance of pledges by CCIPs

SOME IMPORTANT TIPS

What sort of companies can participate?: Identify companies that are likely to fit
the Corporate Challenge based on what is required of them. These will typically be
from industries/sectors that employ a large proportion of "knowledge workers", e.g.
banking, finance, insurance, ITs (BPOs, call centers & software), FMCG, etc. Try and
focus on companies where you directly know someone senior in the Top Management,
HR or Corporate Communications functions.
While this is not a rule or guideline, companies with less than 100 employees or with a
turnover less than INR 50 crores per annum are unlikely to participate in the Corporate
AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

14

Challenge. Make a strong pitch to them on how participating in the ADHM will help
them energize their staff. We also recommend that if a company has already been
approached by another NGO and they are considering participating; it would be
wonderful if you could support their cause. It is important that as conscience-keepers,
we ourselves do not start competing with each other!
Role of Team Leaders: Every Corporate Challenge team will be requested to
internally nominate a "Team Leader". A Team Leader is expected to be Concern India
Foundation's point of contact for all event related communication and documentation.
He or she will also be responsible to help motivate the remaining members of the
Corporate Challenge Team to raise pledges and inspire them to participate as well as
train them for the event.
Increased corporate participation in fund raising: Remember, the INR 1,25,000
or INR 2,50,000 or INR 3,50,000 contribution from the company is only half the work
done, or even less. The real fun is in getting employees to raise pledges from far and
wide, and then getting the company to match the total that will exceed INR 1,25,000
or INR 2,50,000 or INR 3,50,000, the initial contribution. To encourage and instigate
greater corporate participation, Concern India Foundation will be happy to conduct a 1hour Pledge Raising Orientation workshop for the participating companies, completely
free of cost, if they so require. Representatives from Concern India Foundation's will
conduct this workshop which will include walking and familiarizing people through the
process along with demonstrating how they can use their pledge kits most effectively.
You can make a presentation about your organization in this workshop as well. This will
serve as a great opportunity for the corporate team to bond together before the event.
Who will issue receipts?: Concern India Foundation will issue receipts and 80G
certificates for all individuals who have contributed to the runner. These receipts and
certificates will be sent to the runners directly, because different runners from a
company may choose to run for different charities. We recommend that you directly
contact those who you know have run for your organization before, and give them
materials about your organization and small gifts as goodwill gesture, if you want to
reach out to the donor. Overseas donors will not be eligible to tax exemption.

I PLEDGE
I Pledge will comprise of everyone else who raises pledges of any amount and runs
for a cause. To be an I Pledger a participant needs to register with Procam International
as a runner of ADHM 2013. An IPledger can also raise donations online this year, the
details are given in Annexure 2 at the end of this document.

AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

15

From the total money raised by the I-Pledger, 4% will be retained by Concern India
Foundation.
Important Dates:
Date
4th October 2013
20th November 2013
31st December 2013

Particulars
Event registrations begin
Close of event registrations or until running places
are available, whichever is later
Last date of acceptance of pledges by CCIPs

CHARITY AWARDS
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Benevolent efforts of NGOs, individuals and companies will be acknowledged at the

Events Charity Awards Night post event. Given below are the award categories.
Please note these are subject to change depending upon the funds raised during ADHM 2013,
at the sole discretion of Concern India Foundation and Procam International.

AWARDS
NGOS

FOR

Top 3 fundraising NGOs

Top fundraising Corporate Foundation

DREAM MAKERS

Top 2 pledge raising individuals

Youngest Dream Maker (16 years old or less)

DREAM
CHALLENGERS

Top 2 pledge raising individuals

Youngest Dream Challenger (16 years old or less)

CORPORATE
CHALLENGE

Highest & 2nd Highest Company Contribution

Company with Highest Employee Contribution
Highest & 2nd Highest individual pledge raiser (min. qualifying
amount is INR 35,000 raised)

I PLEDGE

Top 3 individual pledge raisers (min. qualifying amount is INR

20,000 raised)
Highest no. of pledges raised by an individual (to be eligible for
this award, an individual must have raised funds through a minimum
of 50 pledges)

YOUTH
CHALLENGER

Top 3 fund raising Youth Challenge teams

ADHM 2013 IMPORTANT EVENT DETAILS

These details are for participation in the Airtel Delhi Half Marathon 2013. A Dream
Teamer, a Corporate Challenge team member and a Youth Challenger team member
AIRTEL DELHI HALF MARATHON 2013: NGO Process Note

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can opt to run in any of the following categories so long as he/she meets the minimum
age criteria given below.
Race Category

Distance

Half Marathon
Great Delhi Run
Senior Citizens Run
Champions
With
Disability

21.097 km
6 km
4 km
4 km

Minimum Age Eligibility

18
12
60
12

years
years
years
years

as
as
as
as

on
on
on
on

14th
14th
14th
14th

December
December
December
December

2013
2013
2013
2013

Event participation fee structure for the 2013

Applicant type
Fee Constituent
Indian Resident
Overseas
Applicant

/ Half
Marathon

Champions
Great Delhi Sr. Citizens
with
Run
Run
Disability

Rs. 900

Rs. 500

Rs. 250

Rs. 250

USD 40

USD 20

USD 10

USD 10

ANNEXURE 1: FREQUENTLY ASKED QUESTIONS

1. Can people give money to my NGO directly?

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No. All money raised for the charity through marathon have to be routed through the official
charity partner i.e. Concern India Foundation. NGOs will risk disqualification from the charity list
if doing otherwise. This will also give you and the pledge raisers a fair opportunity to win the
charity awards.
2. Can people raise pledges without the pledge kit?
The Pledge Kit is vital as it not only answers a lot of questions on pledge raising but also
because it gives the people tools to inspire themselves for a more successful pledge raising
drive. We would like people to raise pledges via the Pledge Sheet, which is provided as a part of
the Pledge Kit. Our systems are geared to track pledges only of those individual runners who
have used the Pledge Kit to record the donations raised by them in the pledge sheets.
3. If we get a Celebrity to run for a cause, do they still have to raise INR 1.5 lakhs to
be a Dream Maker?
We believe that people who support a cause are the true celebrities of this event, and
therefore, yes, even celebrities need to raise pledges. This will also ensure that they know your
NGO well when the press contacts them. Concern India Foundation will be happy to support
your efforts to use such opportunities to derive visibility for your own organization.
4. What happens if a celebrity is not able to participate after signing up?
We understand that celebrities might not be sure if they are available to run at this time. In
case they cannot be present on race day, the money they have raised can still go to the NGO
they have raised it for.
5. Can an NGO display its own banners/posters during the Event or are there any
guidelines that should be followed?
Runners may carry and display banners and posters of NGOs or cause they are supporting as
long as such display banners do not harm anyone or block the way of other participants.
6. Is there any dress code to be followed? Can an NGO distribute their T-Shirts?
For the various categories of the race, there is no dress code. People can wear T-shirts of your
NGO with your messages printed on them, or they can wear special costumes to attract
attention to your cause. Whatever may be the attire of the runner, it should not obscure the
visibility of the running number bib.
7. If a celebrity wishes to run for an NGO without raising any pledges, will that be
allowed?
Not everyone who runs will be raising pledges, so sure, they can run. However, they cannot run
as a Dream Maker or Dream Challenger nor will any publicity be received by them.

8. Is there any restriction on the number of NGOs who can participate or on the
number of runners per NGO?

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There is no restriction on the number of NGOs that can participate. You can have maximum
running numbers for the general group in the Great Delhi run or Half Marathon and will be
purely on the first come first serve basis.
9. Can different people who fill in forms separately still run together?
All race categories (e.g. Half Marathon, etc.) have different start timings. The runners will only
be able to run together if they are running the same race and are part of the same category,
irrespective of whether participating as part of the Corporate Challenge, Dream Maker, Dream
Challenger or I Pledge.
10. Is it a must for a Corporates employees to participate in Event or can they give
the required minimum amount of INR 1.25 lakhs to the NGO and allow the NGO to
carry their company banners on their behalf?
Through this Event we want to create a culture of "giving". Encouraging corporate employees
to run/walk and raise pledges is therefore an important part of the event. If you are unable to
energize 10 or 25 or 40 employees in a company to run, please seek help from Concern India
Foundation. We will be happy to come across and motivate your team!
11. Can an NGO representative be given the Running Number Bibs on behalf of all
the people running for that NGO?
EXPO:
Running number bib and runner kit is to be collected from the Get Active Expo held very close
to the main event. To collect the same individuals must carry the original acceptance letter or
the copy of the email confirmation. Individuals are requested to carry a proof of identity
(original or photocopy), in case they are required by the Registration Executives at the
Registration Area.
In case of representatives collecting bib numbers and goodie bags on behalf of the runners
he/she must submit the following documents Original Acceptance Letter signed by the
participant, Authority letter, authorizing the representative to collect bib & goodie bag on the
participant's behalf, Proof of Identity of the representative and the confirmed applicant (original
and a photocopy of the same). However, please note, a representative will not be
allowed to collect the running number bib and timing chip on behalf of more than
one half marathon runner.
12. Can an NGO's contingent of runners of all ages start the Dream Run together?
Yes, this will be possible as long as they are all part of the same category (Dream Maker, Dream
Challenger, Corporate Challenge or I Pledge).
13. What happens if a child stops in between?
Please note the minimum age eligibility for Dream Maker and Dream Challenger is 12 years.
There will be race volunteers along the way who can help them get back to the venue of ADHM
2013.

However, it is strongly advised to the guardians to agree on a predetermined 'lost and found'
location with their respective children!

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14. Will there be exit points on the route?

Yes, there will be exit points along the route if people are not able to go the distance.
15. Can runners carry mobile phones?
Yes runners may carry mobile phones, at their own risk.
16. Can the children hold balloons?
No, there are helicopters flying low over the race route gas filled balloons are not permitted.
Please keep in mind that in the Great Delhi Run, there will be people running and nothing
should obstruct people running nor in anyway cause them injury whilst running.
17. Can a company offer to match pledges only for a specific NGO?
Yes, they can, and our systems will be able to handle this.

ANNEXURE 2: ONLINE DONATIONS

1. What is "Online Donations"?
It is a quick and easy way to collect money for an NGO or charity of your choice. With the help
of online donations you can make an online transaction using your credit card and donate
directly for your chosen charity or the cause .Once a transaction is made you will receive a mail
notifying you about the successful transaction.
This facility will be available to all categories, on the Concern India Foundation website.
www.concernindiafoundation.org/adhm
ONLINE PAGE FOR DREAM MAKER, DREAM CHALLENGER, CORPORATE CHALLENGE
AND I PLEDGE:
Online Page:
The Dream Maker and the Dream Challenger category will have an interactive
personalized page which can be used to share information about the cause/organization they
are running for. The link to this page can be emailed to friends and family members who can
make a secure online donation to support your cause.
The Corporate Challenge category will also get a personalised online page. This will be an
interactive forum for the twenty five people who register as a part of the team. The Corporate
page can be used as a tool by the HR to promote the spirit of the event and giving. These 10 or
25 or 40 people can raise money online for any cause/charity they believe in. The link to this
page can be emailed to friends and family members who can make a secure online donation to
support your cause.
The I Pledge category will also get a personalised online page. The link to this page can be
emailed to friends and family members who can make a secure online donation to support your
cause.

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Online Donation provides you with a simple and convenient platform to collect money for a
good cause.
Concern India Foundation will then transfer the amount you have collected to your chosen
charity.
How do I create Online Donation page?
Once you register yourself with Concern India Foundation as a Dream Maker, Dream Challenger
or Corporate Challenge you will be provided with a link for your online page with a login ID and
a password. You can directly login and create your page. The page has a set format where in
you can fill in details and upload photographs. You can then preview your page and confirm it.
Please note individuals under the I Pledge category can log on the Concern India Foundation
website www.concernindiafoundation.org/adhm and go to the Start Fundraising option and
create your page. Follow below steps to create your page:
Register by filling in the required details and entering the email address as their
User Id and creating password, selecting a cause.
Once logged in the fundraiser can create their personal online giving page with
their goal, appeal etc.
Once the online page is created, it can be easily shared in all social media
platforms.
** Pls. Note the page will be activated after getting it approved by Concern india
Foundation.
How do I inform people about my Online Donation Page?
Once you create the page, you will receive a mail mentioning the link (URL) for your Online
Donation page. Email this URL/link to your family/friends/colleagues. They can then go to your
page and make a secure online donation.
Can I make changes on my online page?
Yes, you can make changes on your Online Donation page.
Can I raise funds for more than one charity through Online Donation?
No. However you can raise monies for more than one charity offline.
How will I know if someone has made a donation on my Online Donation page?
You will receive a notification mail for every successful donation made on your page. Also, your
donor will receive an automated message.
Will I receive a list with the names of the people who donated money through my
Online Donation page?
The names of people who donated money through your Online Donation page will be notified
through email every time you make an online donation. They will be also listed on your online
page.

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How long can I receive donations through Online Donation?

Your pledge page will be valid till 31st December, 2013. Once the end date is reached, your
page can only be viewed, but it will not be possible to donate on the page.
When will the money that I collect on my pledge page be disbursed?
All money collected on the pledge page will be disbursed before 31st March, 2013.

All Taxes will be applied as applicable.

**Credit card charges as per actual.

Incase of any other help, contact us on marathon@concernindia.org

Charity Partner ADHM2013
Concern India Foundation
A-52, 1st Floor,
Amar Colony, Lajpat Nagar IV,
New Delhi - 110024
Tel: +91-11-41622511
E-mail: marathon@concernindia.org
Website: www.concernindiafoundation.org

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